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SPOTLIGHT ON SOCIAL VIDEO: FEBRUARY 2013


ABOUT SPOTLIGHT ON SOCIAL VIDEO  Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands.

 We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, videos published, and interactions on Facebook.  We extract from this database general information to give a view of the publishing activity by brand and sector.

 In February 2013, this represents 9,795 videos and 669 brands for the UK.


23% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE SPORT SECTOR

Source: Ebuzzing Social Video Chart, February 2013


HOWEVER IT WAS TECHNOLOGY THAT HAD THE HIGHEST TOTAL SHARE OF VIDEO VIEWS

Source: Ebuzzing Social Video Chart, February 2013


AND 16% OF FACEBOOK INTERACTIONS WERE FROM TECHNOLOGY BRANDS

Source: Ebuzzing Social Video Chart, February 2013


THE AVERAGE INTERACTION RATE WAS 3.5% ACROSS ALL SECTORS

Source: Ebuzzing Social Video Chart, February 2013


THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 3 MINUTES 23 SECONDS

Source: Ebuzzing Social Video Chart, February 2013


SONY TOPS THE CHARTS FOR BRANDED VIDEO VIEWS WITH 20% SHARE OF TOTAL VIEWS

Source: Ebuzzing Social Video Chart, February 2013


H&M HAVE 10% SHARE OF TOTAL FACEBOOK INTERACTIONS

Source: Ebuzzing Social Video Chart, February 2013


WITH A 71% INTERACTION RATE, TURKISH AIRLINES LEAD THE BRANDS ON FACEBOOK

Source: Ebuzzing Social Video Chart, February 2013


WITH OVER 20 MILLION VIEWS, SONY’S FIRST SHOWING OF PLAYSTATION 4 WAS THE MOST WATCHED VIDEO IN FEBRUARY, WITH GOOGLE GLASS ALSO POPULAR

Rank

Brand

Sector

Title

Views

1

Sony

Technology

PlayStation 4

22,769,110

2

Google

Internet

How It Feels (through Glass)

15,396,808

3

H&M

Fashion

H&M Spring 2013 (Beckham)

8,519,427

4

Jeep

Automotive

Jeep "Whole Again"

7,474,716

5

Sony

Technology

#PlayStation2013

7,299,349

6

Sony

Technology

God of War: Ascension "From Ashes"

5,580,534

7

Pepsi

Beverages

Harlem Shake (Jeff Gordon)

5,324,019

8

Bulgari

Luxury

Bulgari Man Extreme

5,173,764

9

Samsung

Technology

Monkey Thieves

4,193,140

10

Red Bull

Beverages

Harlem Shake (Skydive)

4,159,781

Source: Ebuzzing Social Video Chart, February 2013


APPENDIX  Share of views = Total views by sector or brand / Total views

 Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook  Interaction rate = Interactions on Facebook / Number of views


FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING


February's Spotlight on Social Video