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SPOTLIGHT ON SOCIAL VIDEO: JANUARY 2013


ABOUT SPOTLIGHT ON SOCIAL VIDEO • 

Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands

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We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks

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We extract from this database general information to give a view of the publishing activity by brand and sector

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In January 2013, this represents 306 videos and 105 brands for the UK, with videos of 50,000+ views analysed


23% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR

Source: Ebuzzing Social Video Chart, January 2013


TECHNOLOGY ALSO HAD 29% OF THE TOTAL SHARE OF VIDEO VIEWS

Source: Ebuzzing Social Video Chart, January 2013


AND OVER 1/3 OF FACEBOOK INTERACTIONS WERE FROM TECHNOLOGY BRANDS

Source: Ebuzzing Social Video Chart, January 2013


THE AVERAGE INTERACTION RATE WAS 3% ACROSS ALL SECTORS

Source: Ebuzzing Social Video Chart, January 2013


THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS JUST OVER 3 MINUTES

Source: Ebuzzing Social Video Chart, January 2013


NIKE TOPS THE CHARTS FOR BRANDED VIDEO VIEWS

Source: Ebuzzing Social Video Chart, January 2013


NIKE HAVE 13% SHARE OF TOTAL FACEBOOK INTERATIONS

Source: Ebuzzing Social Video Chart, January 2013


WITH A 62% INTERACTION RATE, CHANEL LEADS THE BRANDS ON FACEBOOK

Source: Ebuzzing Social Video Chart, January 2013


WITH ALMOST 10 MILLION VIEWS, MICROSOFT’S ‘CHILD OF THE 90’S’ WAS THE LEADING BRANDED VIDEO Rank

Brand

Sector

Title

Views

1

Microsoft

Technology

Child of the 90's

9,762,379

2

Nike

Sport

Nike Golf: No Cup Is Safe

9,173,709

3

Samsung

Technology

Huge Bear Surprises Crew

8,384,640

4

Volkswagen

Automotive

Get Happy

8,074,539

5

Cartier

Luxury

Cartier Destinee

5,842,027

6

Nike

Sport

Nike Football: Vapor Trail

5,224,913

7

Sony

Technology

Xperia Z CES 2013

4,657,697

8

Adidas

Sport

Leo Messi Celebration

3,654,198

9

Footlocker

Retail

Mirror

3,432,678

10

Blizzard Entertainment

Games

StarCraft II Heart of the Swarm

3,417,308

Source: Ebuzzing Social Video Chart, January 2013


APPENDIX   Share of views = Total views by sector or brand / Total views   Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook   Interaction rate = Interactions on Facebook/ Number of views


FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING


UK Spotlight on Social Video - January 2013