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PRESS RELEASE OverBlog launches ultimate blogging platform set to revolutionise blogging in the UK Having already wowed key players in the American blogosphere, revolutionary new blogging platform comes to the UK

LONDON, 12th June 2012: OverBlog, the number one blogging platform in Europe with over 34 million unique visitors per month, has today announced the UK launch of its new platform which brings together the fragmented social postings of bloggers into one live stream. The new blogging platform, that has been revamped based on insights from over 5,000 bloggers and was previewed to rave reviews at BlogWorld & New Media Expo 2012, will be available to current European users for the first time today. The new blogging platform shakes up the social web and puts life back into live streaming by allowing users to aggregate posts from a variety of social platforms, including their blogs, and merging them into one easy-to-manage live stream. The concept of the new platform was formed following joint research between sister companies OverBlog and Ebuzzing examining the blogging needs of over 5,000 influential bloggers from around the world. The study’s findings served as a basis for the new platform, which is set to revolutionise blogging by eliminating the fragmentation of content on the social web. Since its first showcase at BlogWorld in the US, the platform has already proved itself as a revolutionary new option for American blogging heavyweights including Robert Scoble1, Jason Falls2 and Keenan Cahill3 who have already switched platforms and started using the latest release of OverBlog. “With the development of platforms dedicated to particular content types (Instagram and Flickr for photos, YouTube and DailyMotion for video, Pinterest for images, Foursquare for geo-localisation, Twitter for micro-messages, etc), users have a fragmented online presence, which poses a visibility problem for those who wish to develop and influence an audience”, explained Frédéric Montagnon, co-founder of Overblog.“With this new version, all content created or shared anywhere on the social web by a particular user will be available on just one page. We’ve developed a frictionless solution for bloggers, creating a unique platform linking all their social media profiles.” “We started this new version from scratch and have developed the new best of breed platform based on insights from thousands of bloggers. It’s the most important re-development since OverBlog was first launched in France in 2004”, added Julien Romanetto, COO at Overblog. “It represents over 12 months of development for 30 developers who built the platform. Our objective is to be the best publishing platform in the world”. American blogger, Jason Falls - named by Forbes as one of the top 10 most influential social media personalities in the U.S - has migrated his personal blog FallsOffTheRocker to the platform. He 1http://scobleizer.overblog.com 2http://fallsofftherocker.com 3http://keenansroom.com/


commented on what makes the new platform unique: “Overblog brings livestreaming back to life in a compelling way and on your own blog, rather than some social networking platform. Overblog gives you the chance to co-own all your content ... and on your own site.”

For more information on the new platform, please see here: http://en.over-blog.com/ or sign up here. #iamanoverblogger END

Note to Editors: About Overblog: Overblog’s new platform builds on Overblog’s previous European version, which has experienced uninterrupted growth since its first launch in 2004. With over 3 millions blogs hosted in 5 languages and 34 million monthly users (ComScore), it is the major platform for sharing content across the social web. About Ebuzzing: Ebuzzing is a leading global platform for social video advertising. The Ebuzzing network of social publishers includes over 40,000 influential blogs, social networks, social games, mobile applications and Facebook. Through social video offering, Ebuzzing has produced campaigns for many of the world’s leading brands, delivering an explosive mix of influence, reach and engagement. Based in the UK, France, Spain, Germany, Switzerland, Luxembourg and Italy, Ebuzzing consists of 150 web professionals, of whom, 50% are wholly dedicated to R&D. The Ebuzzing team has built the most comprehensive social media and general media database in existence over the past 5 years, which crawls and analyses over 2 million data points in 5 European countries daily.


Overblog Press Release 12 06 12_HL