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SPOTLIGHT ON SOCIAL VIDEO: MARCH 2014


SECTOR ANALYSIS


18% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED

4%

4%

Technology

4%

Entertainment

18%

Retail

5%

Finance

Technology produced the most releases Entertainment remains in second place Finance sector moves into fourth

Automotive

5%

Games

13%

6%

Beverages Sport Services

6% 6%

7%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

IN MARCH 2014

Internet Health & Beauty

15,606 VIDEOS PUBLISHED


TECHNOLOGY TAKES 24% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED

3% 3% 3% 4%

Technology Entertainment

24%

5%

Beverages

Technology took top place thanks to two videos from Samsung Save the Children’s video sensation propels NGO to fourth place

NGO Games

5%

Beverages performs well thanks to adverts from Pepsi

Automotive Internet

7%

IN MARCH 2014

Sport

17%

7% 8%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

FMCG Food Health & Beauty

478 million views tracked


22.6% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS

25.0% 20.0% 15.0%

22.6% 18.4%

11.6%

10.0% 5.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

7.9%

6.9%

5.9%

5.5%

5.0%

4.2%

2.3%

2.1%


THE AVERAGE INTERACTION RATE WAS 1.7% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE

6.0%

5.6%

5.0% 4.0%

3.1% 3.0%

2.9%

2.0% 1.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

2.5%

2.2%

2.1%

2.0%

1.9%

1.8%

1.7%

1.7%


THE AVERAGE VIDEO LENGTH WAS 5.15 MINUTES LENGTH (SECONDS)

2500 2000

1974

1500 1000

930 662

500 0

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

345

313

309

272

271

213

200

183


BRAND ANALYSIS


1.7% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED

1.8%

1.7% 1.5%

1.6%

1.4%

1.4%

1.4%

1.4% 1.2%

1.2%

1.2% 1.0%

1.0%

1.0%

1.0%

0.9%

0.8% 0.6% 0.4% 0.2% 0.0%

Google

Sony

Lego

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Microsoft Coca Cola Paramount PhilipsCisco Systems Intel

Siemans Panasonic


SAMSUNG TAKES 9.4% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS

10.0%

9.4%

9.0% 8.0%

7.0%

7.0%

6.2%

6.0%

4.3%

5.0%

3.4%

4.0% 3.0%

2.9%

2.3%

2.0%

2.0%

2.0%

1.8%

1.7%

1.0% 0.0%

Samsung Save the Children

Sony

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Gogle

Disney

Sony Pictures

20th Century Fox

Durex

Motorola Coca Cola

Nike


SAMSUNG TAKE 11.9% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS

14.0% 12.0%

11.9% 10.6%

10.0% 8.0%

5.3%

6.0%

4.3%

4.1%

4.0%

4.0%

3.1%

2.9%

2.6%

2.3%

Disney

Red Bull

2.0%

1.9%

0.0% Samsung

Save the Children

Google

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

20th Century Fox

Chanel

Paramount

Sony

Sony Pictures

Ubisoft


ASTON MARTIN GENERATES 34.2% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE

40.0% 35.0%

34.2% 30.0%

30.0%

24.8%

25.0%

24.6%

23.6%

23.3%

22.7%

22.5%

22.2%

21.9%

Gatorade

Green Peace

Martini

Elie Saab

Ferrari

20.8%

20.0% 15.0% 10.0% 5.0% 0.0%

Aston Martin

Burger King

Air Malta

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Asics

Jaguar

Burberry


SAVE THE CHILDREN TOPS MARCH’S VIDEO BUZZ CHART TOP RANKED VIDEOS MARCH 2014 RANK

Brand

Sector

Title

VIEWS

1

Save the Children

ngo

Most Shocking Second a Day

28 742 462

2

Samsung

technology

Introducing Samsung GALAXY S5

23 869 064

3

Google

internet

Google Maps: Pokémon Challenge

8 431 675

4

Durex

fmcg

Durex #TurnOffToTurnOn

8 377 464

5

Samsung

technology

Introducing Samsung Gear 2 Samsung Gear Fit

6 930 986

6

20th Century Fox

entertainment

Peanuts

6 791 520

7

Warner Bros Games

Games

Batman, Arkham Knight, Father to Son

6 363 700

8

Sony pictures

entertainment

The Amazing Spider-Man 2

5 220 085

9

Universal Pictures

entertainment

The Purge: Anarchy

5 191 035

10

Duracell

fmcg

Duracell: Trust Your Power - Amy Purdy Paralympic Snowboarder

5 116 026

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Save the Children’s emotive video, appealing for the children of Syria takes the top sport with 28m views


APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

March 2014 Spotlight on Social Video  

The Ebuzzing Labs presents insights into the most viewed, liked and shared branded video content.

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