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SPOTLIGHT ON SOCIAL VIDEO: JANUARY 2013


SECTOR ANALYSIS


18% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE MEDIA SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED

4%

4%

4%

Media

18%

Technology Entertainment

4%

Retail

4%

Finance

Media produced the most videos thanks to January film releases Tech stays in second place Split of videos produced was even across many sectors

Automotive

4%

Beverages

16%

4%

Sport Health & Beauty

5% 11%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

IN JANUARY 2014

Services Games

14,745 VIDEOS PUBLISHED


BEVERAGES TAKES 24% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED

3% 2%

Beverages

4% 5%

24%

5%

Technology Health & Beauty

Beverages came top thanks to ad from the Super Bowl Technology took the second most views

Media Entertainment

5%

Health & Beauty took the third most views

Games FMCG

10%

12%

Automotive Sport

10%

10%

Food Finance

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

IN JANUARY 2014

367 million views tracked


24% OF FACEBOOK INTERACTIONS WERE FROM BEVERAGE BRANDS SHARE OF FACEBOOK INTERACTIONS

30.0% 25.0%

24.1%

20.0% 15.0%

13.7%

11.7%

10.0%

10.6%

9.8% 5.4%

5.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

4.9%

3.7%

2.4%

2.2%

1.9%


THE AVERAGE INTERACTION RATE WAS 2.9% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE

12.0%

11.2%

10.0% 8.0%

6.0% 6.0%

5.8%

4.0% 2.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

3.5%

3.4%

3.3%

2.9%

2.9%

2.9%

2.8%

2.7%


THE AVERAGE VIDEO LENGTH WAS 4.6 MINUTES LENGTH (SECONDS)

1600

1488

1400 1200

1012

1000 800 600 400

352

200 0

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

312

276

233

228

216

215

203

202


BRAND ANALYSIS


1.7% OF THE TOTAL VIDEOS PUBLISHED WERE FROM PARAMOUNT SHARE OF VIDEOS PUBLISHED

1.8%

1.7%

1.6%

1.6% 1.4% 1.2%

1.0%

1.0%

1.0%

0.9%

0.9%

Samsung

Sony Pictures

0.8%

0.8%

0.8%

0.8%

Nokia

IBM

Sony

Lego

0.8% 0.6% 0.4% 0.2% 0.0%

Paramount

Google

Coca Cola

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Philips


BUDWEISER TAKES IMPRESSIVE 14.6% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS

16.0%

14.6%

14.0% 12.0% 10.0% 8.0% 6.0%

4.9%

4.8% 3.4%

4.0%

3.4%

3.3%

3.2%

2.7%

2.3%

2.2%

2.1%

2.0% 0.0%

Budweiser Duracell Procter & Samsung Old Spice Coca Cola Gamble

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

GoPro

Newcastle Jordan 20th Century Brown Ale (Nike) Fox

Pepsi


BUDWEISER TAKES 19% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS

25.0%

20.0%

19.4%

15.0%

10.0%

7.1%

6.1%

5.0%

4.4%

4.0%

2.9%

2.3%

2.2%

2.0%

1.6%

1.4%

0.0%

Budweiser Procter & 20th Gamble Century Fox

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

GoPro

Duracell Old Spice Coca Cola Chanel

Pepsi

Axe (Lynx) Chevrolet


MASERATI MAKES 74% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE

80.0% 70.0%

74.1% 63.7%

61.2%

60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

56.2% 46.7% 34.0%

33.5%

32.3%

32.2%

30.8%

29.4%


BUDWEISER TOPS JANUARY’S VIDEO BUZZ CHART TOP RANKED VIDEOS JANUARY 2014 RANK

Brand

Sector

Title

VIEWS

1

Budweiser

Beverages

Puppy Love

37,146,480

2

Duracell

FMCG

Trust Your Power

15,859,245

3

P&G

Health & Beauty

Thank You Mom Sotchi

13,024,049

4

20th Century Fox

Media

The Fault In Our Stars

8,593,664

5

Old Spice

Health & Beauty

Momsong

7,952,244

6

Budweiser

Beverages

A Hero’s Welcome

7,531,328

7

Axe (Lynx)

FMCG

Make Love Not War

5,179,012

8

Chevrolet

Automotive

Romance

4,699,882

9

Jordan (Nike)

Sport

Fortune Teller

4,281,498

10

Universal Pictures

Media

Endless Love

3,946,534

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Budweiser’s Super Bowl commercials lands the brand at #1 and #6 in January’s chart


APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO


January 2014: Spotlight on Social Video