Page 1

SPOTLIGHT ON SOCIAL VIDEO: JANUARY 2013


SECTOR ANALYSIS


18% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE MEDIA SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED

4%

4%

4%

Media

18%

Technology Entertainment

4%

Retail

4%

Finance

Media produced the most videos thanks to January film releases Tech stays in second place Split of videos produced was even across many sectors

Automotive

4%

Beverages

16%

4%

Sport Health & Beauty

5% 11%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

IN JANUARY 2014

Services Games

14,745 VIDEOS PUBLISHED


BEVERAGES TAKES 24% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED

3% 2%

Beverages

4% 5%

24%

5%

Technology Health & Beauty

Beverages came top thanks to ad from the Super Bowl Technology took the second most views

Media Entertainment

5%

Health & Beauty took the third most views

Games FMCG

10%

12%

Automotive Sport

10%

10%

Food Finance

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

IN JANUARY 2014

367 million views tracked


24% OF FACEBOOK INTERACTIONS WERE FROM BEVERAGE BRANDS SHARE OF FACEBOOK INTERACTIONS

30.0% 25.0%

24.1%

20.0% 15.0%

13.7%

11.7%

10.0%

10.6%

9.8% 5.4%

5.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

4.9%

3.7%

2.4%

2.2%

1.9%


THE AVERAGE INTERACTION RATE WAS 2.9% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE

12.0%

11.2%

10.0% 8.0%

6.0% 6.0%

5.8%

4.0% 2.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

3.5%

3.4%

3.3%

2.9%

2.9%

2.9%

2.8%

2.7%


THE AVERAGE VIDEO LENGTH WAS 4.6 MINUTES LENGTH (SECONDS)

1600

1488

1400 1200

1012

1000 800 600 400

352

200 0

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

312

276

233

228

216

215

203

202


BRAND ANALYSIS


1.7% OF THE TOTAL VIDEOS PUBLISHED WERE FROM PARAMOUNT SHARE OF VIDEOS PUBLISHED

1.8%

1.7%

1.6%

1.6% 1.4% 1.2%

1.0%

1.0%

1.0%

0.9%

0.9%

Samsung

Sony Pictures

0.8%

0.8%

0.8%

0.8%

Nokia

IBM

Sony

Lego

0.8% 0.6% 0.4% 0.2% 0.0%

Paramount

Google

Coca Cola

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Philips


BUDWEISER TAKES IMPRESSIVE 14.6% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS

16.0%

14.6%

14.0% 12.0% 10.0% 8.0% 6.0%

4.9%

4.8% 3.4%

4.0%

3.4%

3.3%

3.2%

2.7%

2.3%

2.2%

2.1%

2.0% 0.0%

Budweiser Duracell Procter & Samsung Old Spice Coca Cola Gamble

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

GoPro

Newcastle Jordan 20th Century Brown Ale (Nike) Fox

Pepsi


BUDWEISER TAKES 19% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS

25.0%

20.0%

19.4%

15.0%

10.0%

7.1%

6.1%

5.0%

4.4%

4.0%

2.9%

2.3%

2.2%

2.0%

1.6%

1.4%

0.0%

Budweiser Procter & 20th Gamble Century Fox

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

GoPro

Duracell Old Spice Coca Cola Chanel

Pepsi

Axe (Lynx) Chevrolet


MASERATI MAKES 74% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE

80.0% 70.0%

74.1% 63.7%

61.2%

60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

56.2% 46.7% 34.0%

33.5%

32.3%

32.2%

30.8%

29.4%


BUDWEISER TOPS JANUARY’S VIDEO BUZZ CHART TOP RANKED VIDEOS JANUARY 2014 RANK

Brand

Sector

Title

VIEWS

1

Budweiser

Beverages

Puppy Love

37,146,480

2

Duracell

FMCG

Trust Your Power

15,859,245

3

P&G

Health & Beauty

Thank You Mom Sotchi

13,024,049

4

20th Century Fox

Media

The Fault In Our Stars

8,593,664

5

Old Spice

Health & Beauty

Momsong

7,952,244

6

Budweiser

Beverages

A Hero’s Welcome

7,531,328

7

Axe (Lynx)

FMCG

Make Love Not War

5,179,012

8

Chevrolet

Automotive

Romance

4,699,882

9

Jordan (Nike)

Sport

Fortune Teller

4,281,498

10

Universal Pictures

Media

Endless Love

3,946,534

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Budweiser’s Super Bowl commercials lands the brand at #1 and #6 in January’s chart


APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

January 2014: Spotlight on Social Video  

Each month the Ebuzzing Labs thousands of videos to reveal the most viewed, liked and shared branded content.

Read more
Read more
Similar to
Popular now
Just for you