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SPOTLIGHT ON SOCIAL VIDEO: APRIL 2014


SECTOR ANALYSIS


20% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED

4%

4%

Technology

4%

20%

4%

Entertainment Retail Games

Technology produced the most releases Entertainment remains in second place Games sector moves into fourth

Automotive

6%

Beverages Finance

6%

11%

Sport Services

6% 6%

7%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

IN APRIL 2014

Health & Beauty Internet

15,793 VIDEOS PUBLISHED


ENTERTAINMENT TAKES 19% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED

2%2%2%

Entertainment

4%

19%

Sport

5%

Technology

Entertainment takes top place thanks to videos from Disney & Universal Pictures Sport reaches second place thanks to Nike, Foot Locker & Adidas

Beverages

7%

Automotive

Technology perfoms well placing one video in the top 10

Games

7%

17%

Internet

IN APRIL 2014

Finance Fashion

12% 14%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Luxury Restaurants

464 million views tracked


24.7% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS

30.0% 25.0%

24.7%

20.0% 15.0%

14.8%

14.3%

10.0% 5.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

13.2% 8.8%

7.7% 2.0%

1.9%

1.8%

1.7%

1.5%


THE AVERAGE INTERACTION RATE WAS 1.4% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE

6.0%

5.5%

5.0% 4.0% 3.0%

2.6%

2.3%

2.0% 1.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

2.3%

2.0%

1.7%

1.6%

1.5%

1.4%

1.4%

1.4%


THE AVERAGE VIDEO LENGTH WAS 5.2 MINUTES LENGTH (SECONDS)

2500 2000

1934

1500 1000

762

752

500 0

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

460

370

313

274

273

228

227

211


BRAND ANALYSIS


2.1% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED

2.5%

2.1% 2.0%

1.7%

1.6%

1.5%

1.5%

1.5%

1.3%

1.3%

1.2%

1.1%

1.0%

1.0%

1.0%

0.5%

0.0%

Google

Sony

Logitech Microsoft Samsung

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Ubisoft

Siemans Coca Cola Panasonic

Cisco Decathlon Systems


NIKE TAKES 14.8% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS

16.0%

14.8%

14.0% 12.0% 10.0% 8.0%

6.3%

6.0%

5.3% 3.9%

4.0%

3.8%

3.4%

3.4%

3.2%

2.2%

1.9%

1.9%

Kia

Sony Pictures

GoPro

2.0% 0.0%

Nike

Disney

Google

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Evian

Samsung Universal Coca Cola

Sony


NIKE TAKE 12.8% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS

14.0%

12.8%

12.0% 10.0%

8.1% 8.0%

6.3% 6.0%

4.7%

4.0%

2.9%

2.0%

2.3%

1.9%

1.8%

1.6%

1.5%

Marvel

Samsung

GoPro

1.0%

0.0% Nike

Disney

Evian

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Sony

Nintendo Coca Cola Red Bull

Universal Pictures


DEEZER GERNETATES 48.5% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE

50.0% 45.0%

45.8%

43.8%

40.0% 35.0%

32.4%

30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

26.9%

26.5%

23.2%

22.8%

20.4%

20.0%

19.4%

19.0%


NIKE’S WINNER STAYS TOPS APRIL’S VIDEO BUZZ CHART TOP RANKED VIDEOS APRIL 2014 RANK

Brand

Sector

Title

VIEWS

1

Nike

sport

Nike Football: Winner Stays

47 122 523

2

Dove

Health & beauty

Patches

20,484,126

3

Disney

entertainment

THE LION KING Australia

16 436 659

4

Evian

beverages

evian Spider-Man - The Amazing Baby & Me 2

16 007 398

5

Nike

sport

Nike Football: Risk Everything

10 608 365

6

Universal Pictures

entertainment

Neighbors - TV Spot 10

5 445 803

7

Kia

automotive

The new Kia Soul: Totally Transformed

5 153 229

8

Foot Locker

sport

Foot Locker x adidas No Rings featuring Damian Lillard

4 608 911

10

Samsung

Technology

Galaxy S5 The next best thing is here

4,593,811

10

Adidas

sport

adidas Climachill - A Cooling Revolution

4 579 441

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Nike’s star studded videos place twice in April’s Buzz Chart, with over 57m total views


APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

April's Spotlight on Social Video Advertising  

Each month the Ebuzzing Labs scans branded video content to reveal the most viewed, liked and shared in adland.

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