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  KQED QUEST Regional Hub Collaborative Year 1 Evaluation Report

November 2010

Submitted by Elizabeth Bandy, Ph.D. Research Consultant

Shirin Panahandeh Research Assistant

Saul Rockman President

49 Geary Street Suite 530 • San Francisco, CA 94108-5731 • 415.544.0788 • FAX 415.544.0789 www.rockman.com


Table of Contents Executive Sum m ary

1

Project Overview

3

The Regional Hubs

4

Evaluation Overview

5

Evaluation Activities Opportunities and Challenges What is QUEST?

7 8 9

What does it mean to work cross-platform?

11

What does "educational" media mean?

14

What does it mean to to be a QUEST community partner?

15

How will each hub raise funds and sustaint the project?

16

What role will each of the hubs and KQED play in the content collaborative?

18

Year 1 Progress by Hub

19

NET - Nebraska

20

WPT/WPR/ECB - Wisconsin

21

UNC TV - North Carolina

22

KCTS - Seattle

23

WCPN/WVIZ/Ideastream - Cleveland

25

WHYY - Philadelphia

26

KQED - San Francisco

28

The Hub Collaborative Journey, So Far

31

Appendix: QUEST Hubs' Year 1 Progress Overview

33


QUEST Year 1