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THE FEEL GOOD FACES feel good drinks label designs//concept In a study conducted in Sweden, people had difficulty frowning when they looked at other subjects who were smiling, and their muscles twitched into smiles all on their own.

Smiling is contagious. YCN Feel Good Drinks Brief: #1

Emily Ball Leeds College of Art


INITIAL IDEAS & CONCEPT existing competitors//ideas Competitors Innocent: inclusion of mini beanies give each drink it’s own character and an additional reason to purchase the product Firefly: photography showing people being active, healthy, having fun creates these associations with the product itself

Label designs for a spicy condiments range: use of the photographed faces, again adds character to each product and also reflects how the product will make the user feel and the experience it provides

YCN Feel Good Drinks Brief: #1

Emily Ball Leeds College of Art


DESIGN DEVELOPMENT experimentation//layout ideas Concept To encourage people to smile and feel good when seeing the cheeky faces on the labels. To give each flavour drink, an individual ‘feel good’ character/personality.

ORANGE & MANGO fruit, water and no added sugar

APPLE & BLUEBERRY fruit, water & no added sugar

CLOUDY LEMON fruit, water & no added sugar

ORANGE&PASSION FRUIT fruit, water and no added sugar

YCN Feel Good Drinks Brief: #1

Emily Ball Leeds College of Art


FINAL LABEL DESIGNS feel good faces//still range

YCN Feel Good Drinks Brief: #1

Emily Ball Leeds College of Art


FINAL PRODUCTS final label designs in context//mock-ups

Mixed Fruit Juice Drink

100% Natural Ingredients

1 of your 5 a day...

Mixed Fruit Juice Drink

Mixed Fruit Juice Drink

Mixed Fruit Juice Drink

100% Natural Ingredients

100% Natural Ingredients

100% Natural Ingredients

1 of your 5 a day...

1 of your 5 a day...

1 of your 5 a day...

64% Fruit Juice

64% Fruit Juice

64% Fruit Juice

(from concentrate) grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola

375ml

(from concentrate) grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola

fruit, water and no added sugar

We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water

www.feelgooddrinks.co.uk

375ml

YCN Feel Good Drinks Brief: #1

ORANGE&MANGO

64% Fruit Juice

We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water

www.feelgooddrinks.co.uk

Emily Ball Leeds College of Art

375ml

(from concentrate) grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola

(from concentrate) grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola

We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water

We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water

APPLE&BLUEBERRY fruit, water and no added sugar

www.feelgooddrinks.co.uk

375ml

CLOUDY LEMON

fruit, water and no added sugar

www.feelgooddrinks.co.uk

CRANBERRY&LIME

fruit, water and no added sugar

Feel Good Drinks  

presentation boards

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