Page 1


Environm

Responsib & Social

Awareness


mental

bility

s

Sustainability [the context of my practice]


CONTENTS

//INTRODUCTION

07

//PEOPLE

08-19

//PLACES

20-31

//BOOKS

32-45

//SUSTAINABLE PACKAGING

46- 57

//SUSTAINABLE MATERIALS & SUPPLIERS

58-67


06


INTRODUCTION Initially learning about sustainability through lifestyle, graphic design, business, culture and context, made me understand the global importance and scale of the well-being of our future planet. Sustainability as a subject is incredibly broad, and engages and encourages a thirst for action and further knowledge. Essentially individual action is key. The important thing to bear in mind is that each person has the capability of creating positive impact and encouraging positive change. This is what inspired me. And as achieving a sustainable practice takes progression and development, in smaller stages, it will always be an underlying aspect of my practice and inform the decisions I make.

07


Dialogue

Positive C

Pioneerin Radical 08


Change

PEOPLE

ing

Colin Beavan No Impact Man

Michael Braungart & William McDonough

//INDIVIDUAL ACTION //POSITIVE ENVIRONMENTAL IMPACT //SUSTAINABLE GUIDELINES //SUSTAINABLE DESIGN PRACTICE

Cradle to Cradle theory

Eric Benson

//SUSTAINABLE GUIDELINES //SUSTAINABLE DESIGN PRACTICE

Craig Worrall

//FORAGING IN LEEDS //SUSTAINABLE LIVING AND EDUCATION

John Thackara

//SUSTAINABLE DESIGN LECTURE

Sustainable Design Principles Forager, mushroom hunter and Man of the Wild [Annual Puma Sustainable Design Lecture]. Design Museum

09


"can I live on this planet doing more good than harm?" 10


“I'm always thinking about collective action, what society should do, the laws that should be changed, but one of the things I've always been weak on as a liberal is individual action, why do I have to wait for congress to do something, why do I have to wait for big business to do something, why don't I do something?�

No Impact Man, Colin Beavan inspired me about the value and importance of individual action and how one person can create a huge, dramatic impact.

Colin

Beavan 11


Michael Braungart & William McDonough CRADLE-TO-CRADLE THEORY

as a

solution to the

enviromental

disaster

12


'Cradle to cradle is like good gardening; it is not about "saving" the planet but about learning to thrive on it...'

5 STEPS:

PROBLEM DEFINITION OR BRIEFING CONCEPT DEVELOPMENT RESOURCE SENSITIVE PRODUCTION AUDIENCE UTILISATION MATERIALS RECOVERY AND REPROPOSING

13


Eric Benson 14


Design for re-use/longevity

Design cyclically, not linearly

Choose recycled/nontoxic materials

Minimise waste

Minimise ink coverage

Choose local vendors that use renewable energy and employ socially equitable and environmentally friendly business practices

Educate consumers about the lifecycle issues through messaging/marketing

15


Craig Worrall // Wild food walks in the Leeds area. // West Yorkshire wild food harvest and foraging. // Fungal Forays and Mushroom Hunting. // Information and education. // Free food. 16


17


18


“eighty per cent of

environmental impact of the products, services

and infrastructure around us is determined at the design stage”

John Thackara GUEST SPEAKER AT THE ANNUAL PUMA SUSTAINABLE DESIGN LECTURE [DESIGN MUSEUM, LONDON]

19


Contacts

Networkin

Earth-Fri Current


//STUDIO VISIT

Unpackaged

//ECO BUSINESS CONCEPT //UNPACKAGED FOOD

Big Fish

//LONDON DESIGN STUDIO //PACKAGING INSPIRATION //ORGANIC BRANDS

PLACES

Fruit Towers

ng

Innocent, London London

Design Studio, London

Disco Soupe

Global Soup Event

//GLOBAL FOOD WASTE SOLUTION //UTILISING WASTE PRODUCTS //SENSE OF COMMUNITY

iendly 21


Fruit Towers [innocent] The pioneers of

sustainable practice within

the food & drink industry

22

A sustainability team is involved as part of Innocent to ensure that the company are creating a positive impact on the planet throughout the core and every aspect of their business. Innocent hold Golden Bottle awards, where the Green Guardian award is presented to the most eco-friendly employee, rewarding, observing and celebrating sustainable practice.


The Innocent version of Employee of the Social responsibility includes the fair treatment of employees and staff, and Monththe Fruit Towers is full of people who during the weekly morning briefing they love what they do and who they work for, which inspires a positive work force announce ‘Lord and Lady of the Sash’ where everyone gets on their knees in a across the board. ceremonial bow for their ‘dedication to fruit’. This of course involves a top hat, tiara and a sash...

23


Unpackaged LONDON BASED DESIGN STUDIO An exemplary business whose main goal is to benefit the environment through selling unpackaged produce and thus encouraging the culture and good habits in the consumer furthermore.

24


aims

C0²e reduction from less packaging The reduction of material waste from landfill & incineration Positive behaviour change – we help our customers consume more sustainably

is food

packaging

Less food waste – buy only what you need

always necessary?

25


Designed by

Good People LONDON BASED DESIGN STUDIO Ethics and environmental responsibility should be intergrated in all business today, as the question of our sustainable future is such a current and pressing issue. Design studios who also believe in the importance of sustainability inspire me through the creative concepts, materials and principles applied.

27


Big

Fish

LONDON BASED DESIGN STUDIO

Big Fish packaging designs, dominate the food sector and are well recognised for their work for Dorset cereal, Clipper tea, Gu puddings, Thomas J.Fudge and Tyrrells crisps which are all my personal favourites. Their range of clients boasts a wide range of organic brands which definitely suits my preferences as a progressive, sustainable designer.

28


29


30


Disco

Soup A GLOBAL, ENVIRONMENTAL COMMUNITY PROJECT Imported from Germany, the "Schnippel Disko" concept launched by the Youth Slowfood Network, is spreading around the world fast.

utilising waste products and materials ALL YOU NEED ARE THE FOLLOWING INGREDIENTS: // Discarded food gathered from a market // People armed with vegetable peelers, knives and cutting boards // Tables and a place to gather people - a town square, co-working space, or a marketplace... // A DJ or any muscician or band

31


Learning

Knowledge

Understan

Education 32


g

e

Miller, L. and Aldridge, S.

//PACKAGING & THE ENVIRONMENT //ENVIRONMENTAL SOLUTIONS //ECO-FRIENDLY PACKAGING

Sherin, A.

//METHODS & THEORY //PUTTING IT TO PRACTICE

BOOKS

nding

nal

[2012]. Why Shrink Wrap a Cucumber? [2008]. SustainAble

Denison, E.

//PRINTING //MATERIALS [2009]. //EXISTING SUSTAINABLE DESIGN Print & Production Finishes for Sustainable Design

Boylston, S.

[2009]. Designing Sustainable Packaging

//COMMERCE //SUSTAINABILITY IN INDUSTRY //MATERIALS & CONSTRUCTION //PROTOTYPES

Germain, D. and Reed, R. [2009]. Innocent

Walton, S. and S. [2000]. Eco Deco

33


Why ShrinkWrap a Cucumber? THE COMPLETE GUIDE TO

Laurel Miller & Step hen Aldridge

ENVIRONMENTAL PACKAGING

34

“Conspicuous consumption is considered to be one of the chief opponents of environmentalism” [2012]


35


36


“..we have yet to find the perfect ways of balancing our economic needs with the needs of the planet.

Therefore, sustainable practice is more about working towards many small goals

Sustain

Able

than it is about living with absolutes.”

Aaris Sherin

A HANDBOOK OF MATERIALS AND APPLICATIONS FOR GRAPHIC DESIGNERS AND THEIR CLIENTS

37


Print & Production

Finishes for

Edwa rd Denis on

Sustainable Design

38


39


40


Designing

Sustainable

Packaging “Striving for innovation:

Sc ott Boylston

the credo of any good graphic designer�

41


“businesses are in a unique position to make a massive, immediate difference beyond the

Make money

financial”

Leaving a better legacy

and...

5 Point Plan 1// Make it healthy

2// Use responsible ingredients 3// Develop sustainable packaging 4// Become a resource-efficient business 5// Share the profits

Innocent OUR STORY & SOME THINGS WE’VE LEARNED

42


43


44


Deco CHIC, ECOLOGICAL DESIGN USING RECYCLED MATERIALS

Stewart Wa lton & S ally Walton

Eco

45


Innovatio Concept

Solution

Forward-t 46


SUSTAINABLE PACKAGING

on

Abel & Cole

Organic food delivery

Tru Vodka SustainAble

Innocent

Age UK wooly hats

Lavazza Edible Cup Enrique Luis Sardi

Munchery Biodegradable Packaging

Disposable Food Bowl Concept Biodegradable Packaging

Spice Route Deli Caru Skincare Co.

thinking 47


Abel & Cole ORGANIC FOOD DELIVERY They encourage -

//REUSING //RECYCLING //REDUCING //ORGANIC //LOCAL

48


Encouraging a routine and habit of being more responsible when it comes to purchasing fruit and veg. Every aspect of their business is as sustainable as possible, even down to their use of sheep's wool for insulation.

49


will PLANT A TREE [for every bottle of vodka sold]

Tru Vodka

50


sustainability is also about a social awareness andresponsibility THE BIG KNIT [donations to Age UK]

Innocent 51


52


Lavazza Edible Cup ENRIQUE LUIS SARDI

The most poignant sustainable design concept for me which initially engaged me into the subject. A perfect example of how sustainable design can not only more environmentally friendly, but also more economic, profit-

A sustainable food packaging

able and beneficial for the

concept that enhances the user

company; as cost-effectivity is

experience and product through

an issue for many in the industry

simplistic execution and thoughtful

when it comes to sustainability.

use of materials.

53


BIO D EGRA DABLE

FOOD PACKAG ING

Munchery SAN FRANCISCO

packaging both

sustainability andfunctionality 54


Concept: Disposable Food Bowl MICHAL MARKO A concept with minimum environmental impact Teaching society about new biodegradable materials Grow your own herbs 55


A skincare line focused on eco-friendly ingredients and materials. The entire packaging is biodegradable and recyclable, the soap papers are imbedded with non-invasive wildflowers making this all natural. Everything looks handmade and the packaging has a wonderful modern and delicate feel to it.

Ethnic packaging, Indian inspired colours and thoughtful consideration into function and practicality.

Spice Route Deli 56


Caru Skincare Co.

57


Processes Products

Material

Like-min 58


Sustainable Materials & Suppliers

S.C.R.A.P

//LEEDS SOCIAL ENTERPRISE //CHEAP ART SUPPLIES //MATERIALS ORIGINALLY DESTINED FOR LANDFILL

The English Stamp Company

//GREEN COMPANY POLICIES //SUSTAINABLE PRINT METHOD

Footprint Workers Co-op

//PRINTING //ZINES //ECOLOGICALLY MINDED

Eco Print

//GREEN PRINTING //STATIONERY //MATERIALS //FLAGS

[Leeds]. Creative Reuse Store for Arts & Play

[Dorset]. Sustainable Processes

[Leeds]. eco-friendly, local printers www.footprinters.co.uk Green Printing www.ecoprintuk.com Graham Addison

nded

59


Based in Leeds, S.C.R.A.P is a social enterprise focused on helping the environment by reusing waste materials from businesses as resources for art.

Scrap

S.C.R.A.P has a warehouse which is open to everyone, full to the rafters of discarded materials, originally destined for landfill and sold at very low prices (perfect for poor students like me).

CREATIVE REUSE STORE FOR ARTS AND PLAY

The materials I have found and bought, not to mention the photography (of my dreamcatchers and of the space) have been key aspects of my practice this year. S.C.R.A.P is also a community of likeminded individuals all focusing on a more sustainable future.

60


61


The

English Stamp Com

[rubber stamps as a more sustainable and energy-efficient print alternative]

62


mpany Being Green Wooden stamp handles

made from beech wood, a fast-growing and very sustainable tree Factory lighting, now using approximately

40%

less electricity to produce roughly the same volume of stamps -

Stamps are made of polymer

which uses around 95% less electricity to manfacture stamps and produces about 67% less waste material -

biodiesel

Vehicles running exclusively on made from chip fat from local restaurants

63


Eco Policy Printing on

-

recycled papers

Powered by green electricity tariff

-

Percentage of company profit goes towards

worthy projects -

85% -100% PCW stock -

Risographic printing over lithographic -

Non petroleum-based inks

-

Cairn EcoKraft stock

64


FOOTPRINT WORKERS CO-OP A PRINTING COOPERATIVE BASED IN LEEDS

“ecologicallyminded printers” 65


“I wanted to offer my clients a greener printing alternative, but no one was providing it, so I thought maybe I should. I believe that fabulous results can be achieved without trashing the planet. Or costing you an arm and a leg." Graham Addison

ECO PRINT 66


Eco Policy

Energy-efficient digital printing with minimal waste to landfill and

maximum re-use of materials

-

Chemical-free litho printing using biodegradable inks

-

100% recycled post consumer waste

-

paper

CarbonZero delivery -

Biodegradable corn starch window envelopes and display bags

-

Friendly staff free from all artificial colours and preservatives

67


Context of My Practice  

Digital Publication

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