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vegetarian Buffalo’d cauliflower po’boy.

Artificial Intelligence Looking beyond the next six months, artificial intelligence provides an opportunity for restaurant operators to use historical and customer data to build systems that help boost the likelihood that production planning and suggestive selling efforts will succeed. The more data that AI is fed, the better it can be utilized, says Henkes. With regard to production planning, AI can help predict sales based on weather. It can also predict dine-in demand versus carryout/delivery. AI is also helpful in creating a dynamic-pricing environment. Starbucks is tapping AI to suggestive-sell to drive-thru customers. Upon ordering, customers will be presented with various menu options that like-minded customers have selected in the same store and/or market, with the objective of increasing the average check per customer. McDonald’s acquired AI company Dynamic Yield one year ago. According to Restaurant Dive, the acquisition will help suggestive sell to customers based on location, time of day and previous purchases. Dynamic Yield will help McDonald’s build incremental sales at the drive-thru. McDonald’s accompanied this acquisition with the purchase of Apprente, a voice-order technology company, to further improve the ordering experience inside and outside its restaurants. At this time, the largest restaurant chains will be the benefactors of AI technology, which still needs further vetting. Restaurant chains want to drive revenue and reduce costs and AI will help; however, “it’s not a solution for every chain,“ says Henkes. “It’s just for the big guys.” RESTAURANT C-SUITE | Restaurant news that’s fresh, informed, inspired (by you) 22

Virtual pop-up Itty Bitty Sandwiches offers tiny sandwiches to let customers experience a multitude of flavors. Photo by The Imperial.

Coming Soon SPRING-RECOVERY ISSUE 2021 Forecast Tomorrow’s restaurant workplace Virtual food businesses The state of suppliers PPP

LATE SPRING-BEVERAGES ISSUE What’s hot as summer approaches A dive into plant-based Functional beverages Barbecue spotlight Farm to glass

Profile for Eatery Pulse Media

Restaurant C-Suite Trends Issue | Winter 2021  

As we approach the end of the year, there are some positive notes to offset some of the beating we’ve all taken during the COVID-19 pandemic...

Restaurant C-Suite Trends Issue | Winter 2021  

As we approach the end of the year, there are some positive notes to offset some of the beating we’ve all taken during the COVID-19 pandemic...