1. The preconditions for success that we identified above are not being met. 2. A lack of belief from your business partners that you are genuinely trying to do something different. 3. Unreasonable expectations of scale or time frame for success from the parent. 4. The brand failing to deliver the financial return its subculture status requires. 5. A change in the way that the parent/child see the symbiosis between the two. 4. The brand failing to deliver the financial return its subculture status requires. 5. A change in the way that the parent/child see the symbiosis between the two.
Biting the Other Generals ― The Broader Benefits Successful Subcultures Offer During the Seven Years War, the brilliantly unconventional General James Wolfe proved himself one of the most talented military leaders King George III had. When some of Wolfe’s detractors tried to undermine him by complaining to his monarch that General Wolfe was mad, the king famously replied: ‘Oh, he is mad, is he? Then I would he would bite some other of my generals’. There can obviously be enormously beneficial influences from successful Pirates on other brands within Behemoth, Inc’s portfolio. THE PIRATE INSIDE
These range from the system wide spreading of new perspectives and practices, to the individual impetus and inspiration they can -create in other team leaders to take risks in pushing their own marketing and communication ideas further.
Writing the Articles in Our Own Organization What if we want a little less conversation, and a little more action? What would it mean to actually try to write the Articles for our own brand and appropriate subculture within our organization? Here the book pulls together a number of learning points so far, to create an overview for the Pirate wanting to foster a Challenger culture within their own team or organization. While putting forward a practical sequence of action it is also designed to prompt the behaviours and qualities we have already outlined as necessary for the Brand Pirate.
That Difficult First Year ‑ Emotional Preparation How do you make the emotional preparation for the long days at sea during ‘That Difficult First Year’ – the time when a challenger team have had to commit to their vision, sometimes in the face of open scepticism, without yet having the results to be sure that they are on the right course? Again, it calls for personal rather than professional qualities – a persuasive tenacity (sometimes to the point of bloody-mindedness) for example, an ability to use things being used against you positively, and a personal motivation and commitment to the brand and what it represents.