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BEST PRACTICES RESEARCH

© 2013 Frost & Sullivan

1

“We Accelerate Growth”


BEST PRACTICES RESEARCH

Customer Value Enhancement Award Physical Security Information Management Global, 2013 Frost & Sullivan is in its 50th year in business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The company’s research philosophy originates with the CEO’s 360-Degree Perspective™, which serves as the foundation of its TEAM Research™ methodology. This unique approach enables us to determine how best-in-class companies worldwide manage growth, innovation and leadership. Based on the findings of this Best Practices research, Frost & Sullivan is proud to present the 2013 Global Customer Value Enhancement Award in Physical Security Information Management to easypsim™. Key Industry Challenges Frost & Sullivan independent analysis indicates that the global security market can be slow to adopt newer technologies, as end users prefer tried and tested solutions. As a result, Physical Security Information Management (PSIM) solutions have followed this trend. Frost & Sullivan has determined that main challenges companies face include influencing end users and security managers to adopt new and more advanced technology solutions, while at the same time bringing key decision makers to evaluate all options available as opposed to selecting a proven solution. In addition, PSIM solutions must be able to integrate a full range of different security systems and face the obstacle of having to set themselves apart from their competitors. easypsim™ Emphasizes Customer Satisfaction As a newer entrant to the market, Frost & Sullivan appreciates the fact that easypsim has placed the strongest emphasis on customer satisfaction in their strategy. As part of this approach, the company highlights the usability of the solution and its ability to address many of the challenges facing end users in the market. Interaction with the end user and proper demonstration of the key benefits of their solution is placed at the core of easypsim's strategy. This has helped to clarify the impressive benefits of their solution, including regulatory compliance, workflows and a strong return on investment Interoperability is a critical requirement of PSIM platforms. easypsim™ has embraced this challenge and made the platform easily compatible with operating systems (OS) such as Solaris, Linux, and Windows. The platform’s open architecture allows for simple integration through a standard application programming interface (API). While integration of a PSIM platform to legacy systems can result in complications, easypsim™ has developed a solution that is easy to install, providing intuitive software to ensure ease of use. Therefore, easypsim™ is the most intuitive PSIM software globally with the highest usability possible. Frost & Sullivan conclude that easypsim has adopted a highly focused approach, thus creating further efficiency in day-to-day operations for their customers. © 2013 Frost & Sullivan

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“We Accelerate Growth”


BEST PRACTICES RESEARCH

Best Practice Award bestowed on easypsim™ The Frost & Sullivan Customer Value Enhancement Award is presented annually to a company that has demonstrated excellence in implementing strategies that create added value for its customers. This award recognizes the company's focus on enhancing customer benefits and offering more than just good customer service. Ultimately, this strategy leads to higher customer retention and expansion of customer base. easypsim™ has a proven track record in PSIM. The company has integrated technologies for a large Swiss bank, a state penitentiary and a high security military building. easypsim™ continues to develop their solutions through an in-house group of IT specialists, ensuring that customers have up-to-date solutions at all times. Key Performance Drivers for easypsim™ Frost & Sullivan points out that the successful adoption of Physical Security Information Management is driven by various factors, including the need for a unified system, improved business operations, and generating of a good return on investment (ROI). Due to the similarities of many of the products available, companies must highlight the key differences of their products. To drive its impressive performance, easypsim has focused on its robust solution offering and is nicely building reputable brand recognition in the market. Operator training in 15 minutes As suggested in the product name, easypsim™ conveys a strong message to the market, providing a solution that improves efficiency and simplifies daily tasks. The intuitive interface makes the software easy to use for security officers. This allows very short training times of only 15 minutes, ensuring continuity of security and greater efficiency. Since the solution is based on open architecture, it allows for integration of any third party system. These features underline the flexibility of this solution and the gain in value for the end user. Universal compatibility allows the end user to keep third party systems, while also minimizing costs through consolidation of security silos on one single site. Easy to implement, easy to maintain, and easy to use The solution is easily scalable and can be installed either on one computer or multiple all over the world. It is also easily expandable due to its open architecture, allowing it to work with both legacy and future systems. Furthermore, the user-friendly graphical user interface (GUI) generates additional customer value, due to the permanent focus on usability during all stages of a project. All of these additional benefits improve the interaction between the operator and the GUI, which improve productivity and job satisfaction while ensuring that efficient and robust security procedures are in place. Most advanced solution available In order for easypsim to expand its market share, the company has built partnerships with distributors to maximize business opportunities. This business model is a crucial success factor and allows easypsim to focus on developing their software and product. While holding © 2013 Frost & Sullivan

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“We Accelerate Growth”


BEST PRACTICES RESEARCH

a strong position and continuing to provide customers with one of the most advanced solutions available, future opportunities can be examined simultaneously in order to further grow the the market share. Conclusion Frost & Sullivan is of the opinion that easypsim has an excellent understanding of the security industry and has positioned itself in a strong place to stimulate growth. The company addresses the challenges faced by today’s market by educating end users on the potential benefits of their system, while also delivering a flexible product that is easy to use. The company focuses on improving the customer experience and establishing their brand as one of the most interoperable and efficient solutions currently available on the market, increasing the value for the customer and creating higher demand for the solution. Based on evaluation of key factors as benchmarked through analysis performed by Frost & Sullivan, easypsim™ has been selected as the recipient of the 2013 Global Customer Value Enhancement Award. Critical Importance of TEAM Research Frost & Sullivan’s TEAM Research methodology represents the analytical rigor of our research process. It offers a 360-degree view of industry challenges, trends, and issues by integrating all seven of Frost & Sullivan's research methodologies. Our experience has shown over the years that companies too often make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Frost & Sullivan contends that successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. In that vein, the letters T, E, A and M reflect our core technical, economic, applied (financial and best practices) and market analyses. The integration of these research disciplines into the TEAM Research methodology provides an evaluation platform for benchmarking industry players and for creating high-potential growth strategies for our clients. Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com

© 2013 Frost & Sullivan

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“We Accelerate Growth”


easypsim Global Award 2013