Next-Generation Gaming More than 20 years ago, three passionate college graduates set out to revolutionize the PC gaming market by offering faster computers with better graphics and more customization options to meet the individual needs of each customer. The catch? These customized computers would be sold exclusively online. While that doesn’t seem revolutionary, or perhaps even novel today, this was in 1998 when e-commerce was almost non-existent. In fact, much of the population was still using dial-up internet! As it turned out, this forwardthinking approach paid off. Fast-forward to today, and CyberPowerPC is dominating the once brick-and-mortar retail industry. As a start-up competing with some of the largest foreign manufacturers of gaming PCs, CyberPowerPC faced significant challenges initially and acquired debt quickly. Growth required inventory and warehousing—and that meant CyberPowerPC would need a strong financial partner. Unfortunately, the company quickly learned how difficult it was to obtain financing for an untested and unproven business model.
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2020 East West Bancorp Annual Report