EAST Snowboard Magazine Issue 2.1 - December 2012

Page 28

Rider: Mark Wilson & Rav PHOTO: Ian Boll Rider: Mark Wilson PHOTO: Ian Boll

Skylar Brent PHOTO: Ian Boll

Rider: Dylan Dragotta PHOTO: Roobs

I wasn’t impressed when I found out we were going to call our second film “Holy Smokes.” I didn’t think it was creative enough. We needed something more interesting. Shortly after, Colton said one word, “cigarettes”. I was like “Shit! It’s a double entendre or whatever it’s fucking called.” It meant a holy pack of cigarettes and I thought that was badass. The only problem now was that we’d actually have to produce something that could live up to the name. Luckily, we gained a few resources to help us produce something that could make people say, “Holy Smokes!”

We formed an alliance with Videograss, which helped sponsors to notice us, and with help from Justin we accumulated enough of a budget to fuel our filmmaking efforts for the winter. On top of that, with a distribution deal from KidsKnow and itunes, and an A-Grade crew of snowboarders, we knew we couldn’t be stopped. Despite the shitty snow season, we somehow managed to stay productive and stack a heavy amount of footage. While Rob and two new filmers Harry Hagan and John Ray kept things


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