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1995-2015

ANNUAL REPORT 2015


LETTER FROM THE PRESIDENT

Dear supporters, 2015 was a year of celebration and continued progress for the East Lake Foundation. To commemorate our 20th anniversary, throughout the year, the Foundation participated in a variety of celebratory activities and events. From the Road to East Lake 5K, to the inaugural East Lake Cup collegiate golf tournament, to the Association of Fundraising Professionals' National Philanthropy Day honoring Tom and Ann Cousins, it was a momentous year. We also witnessed an increase in the number of people we impacted through our programs this year. The Resident and Community Support Program, The First Tee® of East Lake, Start:ME East Lake and East Lake Healthy Connections connected with more children and families than ever before. Over the past 20 years, the East Lake Foundation has proven when potential is met with support, the possibilities are limitless. Where a blighted area once existed, now stands a thriving, mixed-income community providing residents with the tools necessary to build a better life for themselves and future generations. Our unique holistic model – encompassing cradle-to-college education, safe mixed-income housing along with community wellness – provides residents with incredible opportunity for success. Working hand-in-hand with the community, public and private partners, and our generous donors, we have turned our dreams into reality. We are making success possible. On behalf of the East Lake Foundation Board and staff, thank you! Your ongoing support sustains our progress made in the East Lake community over the past 20 years. Our work is not finished, however. The East Lake Foundation is continuing to evolve as an organization and we’ve begun to look strategically at how we can expand our work in the community to serve more families. We are confident that with your continued support, East Lake can make more possible.

Daniel J. Shoy, Jr. President, East Lake Foundation

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OUR MISSION The mission of the East Lake Foundation is to provide the tools for families in The Villages of East Lake and students in the Charles R. Drew Charter School education pipeline to build a better life for themselves and future generations through cradleto-college education, mixed-income housing and community wellness. The East Lake Foundation serves as the community quarterback organization in the effort to sustain the successful redevelopment of the East Lake community. The Foundation operates programs, and through integral partnerships it supports other programs and services to transform place and build promise.

ABOUT THE EAST LAKE FOUNDATION Founded in 1995, the East Lake Foundation was formed to revitalize a suffering inner city neighborhood into a vibrant community where all residents can thrive. Over the last 20 years, the East Lake Foundation has proven that working with residents and public and private partners while providing the right combination of comprehensive programs and service is transformative for the community. The East Lake revitalization includes The Villages of East Lake, Charles R. Drew Charter School, East Lake Family YMCA, Sheltering Arms Early Education and Family Center, the Charlie Yates Golf Course, East Lake Golf Club and Publix. The East Lake Foundation works with many partners to deliver and support a wide range of programs, including early childhood education, supplemental enrichment at Drew Charter School, college and career readiness and scholarships; entrepreneurship, work readiness and financial literacy training for adults; golf and life skills instruction and healthcare access and education.

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2O YEARS AT EAST LAKE

community transformations made possible

1995

East Lake Meadows is a dilapidated and dangerous public housing project.

CRIME RATE: CRIME RATE:

4

EMPLOYMENT RATE: EMPLOYMENT RATE:

18X 18X NATIONAL NATIONAL AVG. AVG.

LESS LESS THAN THAN 30% 30%

13.5% 13.5%

VIOLENT CRIME VIOLENT CRIME

HS GRADUATION RATE: HS GRADUATION RATE:

ELIGIBLE ADULTS WORKING ELIGIBLE WORKING OR IN JOBADULTS TRAINING: OR IN JOB TRAINING:

REDUCED REDUCED BY BY 90% 90%

2015

HS GRADUATION RATE: HS GRADUATION RATE:

NEAR NEAR 90% 90%

100% 100%

The Villages at East Lake is a beautiful and thriving mixed-income community.


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MIXED-INCOME HOUSING

IN 2015

economic success made possible The East Lake Foundation worked with the Atlanta Housing Authority and residents to develop The Villages of East Lake 20 years ago to replace the violent and dilapidated East Lake Meadows public housing project. Today, The Villages of East Lake is a safer and well-maintained apartment complex that serves a mixed-income population in 542 homes. The Foundation’s Resident and Community Support Program (RCSP) at The Villages of East Lake provides residents with the services and resources needed to make economic stability possible.

Rosemarie Brown The Villages of East Lake Resident “There was a time when I felt lost in my job. I knew I wasn’t happy with my current employer and I was looking for a way out and into something that would make me happier. The Resident and Community Support Program’s career development series provided me the opportunity to brush up on my skills, improve my resume and get over my interviewing jitters.”

The support I received from RCSP was very instrumental in helping me get my new job at Wells Fargo. Rosemarie Brown

Akua Taylor Former Resident of The Villages of East Lake “RCSP was a great resource to me while living in The Villages of East Lake. I always wanted to own a home, a goal instilled by my parents when I was young. RCSP provided me with homeownership information and the support I needed to keep me on track towards that goal. I’m thrilled that at the end of July 2015, I closed on my first home!”

I found the various programs and services to be informative and specifically targeted to the advancement of residents. Akua Taylor

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495 ENGAGED IN RESIDENTS

SIXTY-EIGHT

ECONOMIC STABILITY WORKSHOPS

AND CLASSES INCLUDING:

ENTREPRENEURSHIP FINANCIAL EDUCATION HOME BUYER EDUCATION CAREER COACHING

54 RESIDENTS 16

ATTENDEES TO HOME BUYER

EDUCATION SESSIONS

PURCHASED HOMES

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CRADLE-TO-COLLEGE EDUCATION

IN 2015

academic excellence made possible Charles R. Drew Charter School and our early learning partners (East Lake Early Learning Academy at the East Lake Family YMCA, East Lake Sheltering Arms Education and Family Center and the Cox Pre-K Program) make the cradle-to-college education pipeline in the East Lake community possible for nearly 1,900 students. Drew Charter School’s students continue to perform at the highest levels across all subjects and grades. Drew’s innovative Project-Based Learning (PBL) approach with an integration of the STEAM (Science, Technology, Engineering, Arts, and Mathematics) curriculum and a strong foundation in literacy helps all students reach their highest potential. Drew Charter School’s RISE After School Program aims to eliminate the achievement and opportunity gap by providing important academic, enrichment and cultural activities that reinforce Drew Charter School’s curriculum.

The early learning centers are not just day care centers. They are learning centers. They get students ready to read and ready to learn through instruction and play. Alicia Dawkins http://bit.ly/AliciaDawkins

Alicia Dawkins The Villages of East Lake Resident & Drew Charter School Parent “When I had my first child, I couldn't think of any other place to come than The Villages of East Lake mainly because of the connection with East Lake Sheltering Arms and Drew Charter School. The East Lake Foundation scholarship for Villages residents to attend East Lake Sheltering Arms has been absolutely fabulous. It is very rare that you’ll find an opportunity to have quality and affordable childcare in Atlanta, let alone anywhere.”

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SCHOLARSHIP R E C I P I E NTS

TOM AND ANN COUSINS SCHOLARSHIPS

CHARLES W. HARRISON

SCHOLARSHIPS

22 5


RISE

STUDENTS BY THE NUMBERS:

319 1600+

EARLY LEARNING PROGRAM

DREW CHARTER SCHOOL

(6 WEEKS – PRE-K)

(GRADES K–11)

AFTER SCHOOL PROGRAM

467 STUDENTS

WERE SERVED

CREW TEENS PROGRAM ACTIVE PARTICIPANTS

100%

GRADUATED HIGH SCHOOL

80%

ACCEPTED TO AT LEAST ONE COLLEGE

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COMMUNITY WELLNESS

IN 2015

healthy lifestyles made possible Community Wellness is key to a healthy and stable community. Our Community Wellness programs provide a community-focused mix of facilities, programs and services, making it possible to improve the quality of life and opportunities for neighborhood residents. These include better access to recreation, health care, and career coaching, as well as better proximity to banks, grocery stores and other commercial amenities. Our programs include: The First Tee® of East Lake, a golf and life skills program for children ages 5-17; East Lake Healthy Connections, a comprehensive health and wellness program; and Start:ME East Lake, a micro-entrepreneurship accelerator program.

Vanessa Tolen Resident, The Villages of East Lake “The Healthy Connections program assists you with resources to better take care of yourself. I have high blood pressure and I am borderline diabetic and was not taking my medicine as I should.”

Since starting Healthy Connections, my health has soared. I can breathe better, I can walk better, I feel better and I think I even look better. Vanessa Tolen http://bit.ly/VanessaTolen

I definitely see The First Tee of East Lake helping kids just like it helped me. Golf skills and life skills are a good foundation and can take you far in life. Darius Davis

http://bit.ly/DariusDavis

Darius Davis Graduate, The First Tee® of East Lake “The coaches of The First Tee of East Lake mentored me in ways unimaginable. I’m so thankful for the East Lake Foundation and The First Tee of East Lake. Through the golf instruction, I was able to get a full scholarship to the University of Maryland Eastern Shore.”

Nicole Boney Founder of Sweets, Treats and More “The Start:ME East Lake micro-entrepreneurship program helped my business tremendously with marketing, a network of great mentors and peers, and by helping me build a strong foundation for my business. Through Start:ME I received exposure that I had not previously had.”

Before I started the Start:Me program, my business was 2-3 customers a week. Now, I have on average 12-15 customers a week. Nicole Boney http://bit.ly/NicoleBoney

VIEW TESTIMONIALS eastlakefoundation.org/20-years-of-possible

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1,000

VOLUNTEERS

IN THE EAST LAKE COMMUNITY INCLUDING

CHARLES R. DREW CHARTER SCHOOL

THE FIRST TEE OF EAST LAKE

5 OF 5

939 PARTICIPANTS

SENIORS AWARDED SCHOLARSHIPS

EAST LAKE

HEALTHY

CONNECTIONS

562

RESIDENTS

CONNECTED WITH HEALTH SERVICES

97% OF THOSE TARGETED FOR

CHRONIC DISEASE MANAGEMENT REACHED THEIR TREATMENT GOAL

33

EAST LAKE

FAMILY YMCA

SCHOLARSHIPS

START:ME EAST LAKE

16 3 $10,000

MICRO-ENTREPRENEURS SELECTED TO PARTICIPATE

ENTREPRENEURS

SELECTED BY PEERS TO RECEIVE UP TO

EACH IN MICROENTERPRISE LOANS

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GOLF WITH A PURPOSE

IN 2015

golf creating possibilities Over the last 20 years, East Lake Golf Club played a central role in the remarkable transformation of the East Lake community. The Club’s motto, “Golf with a Purpose,” was coined early in the process, after the realization that golf could be a galvanizing element of the new East Lake community. Today, several high-profile golf events at the Club provide vital financial support to the East Lake Foundation.

TOUR Championship by Coca-Cola Each year, the PGA TOUR’s top 30 golfers participate in this final tournament week of the PGA TOUR and the culminating event of the FedExCup Playoff. This signature event hosts thousands of spectators onsite and millions of viewers on TV and provides the East Lake Foundation the opportunity to share our story of community revitalization with the world.

WINNER

JORDAN SPIETH

Golfers Who Give Back In 2015, the East Lake Foundation was honored to partner with GolfDigest and Topgolf to host their 2nd Annual Golfers Who Give Back Gala. This star-studded event raised $125,000 for the Foundation.

TOUR CHAMPIONSHIP BY COCA-COLA GOLF DIGEST EVENT

AT TOPGOLF MIDTOWN

& 21 MILLION 226 COUNTRIES TERRITORIES

VIEWERS ACROSS

VIEWERS AT HOME

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East Lake Invitational This annual golf tournament at East Lake Golf Club, hosted by PGA TOUR professionals Billy Andrade and Stewart Cink, takes place just a few weeks before the TOUR Championship by Coca-Cola. Each foursome is paired with either a PGA Tour professional or celebrity for 18 holes of exciting competition. This annual event raised more than $400,000 for the East Lake Foundation.

PRESENTING SPONSORS

DELTA AIR LINES COCA-COLA CRAWFORD INVESTMENT COUNSEL, INC. PGI

VIEW ALL SPONSORS http://bit.ly/2015Donors

East Lake Cup In 2015, the East Lake Foundation and East Lake Golf Club in partnership with the Golf Channel hosted the inaugural East Lake Cup, a collegiate two-day match-play competition featuring top-performing teams from the NCAA Men’s and Women’s Golf Championships. The 2015 tournament featured the University of Georgia, University of Illinois, Louisiana State University, Duke University, Baylor University, University of Southern California and Stanford University.

EAST LAKE CUP

$ 1.9 MILLION

WINNERS

IN DONATIONS TO THE

EAST LAKE FOUNDATION AND

THE FIRST TEE OF EAST LAKE FROM THE

TOUR CHAMPIONSHIP

MEN

UNIVERSITY OF ILLINOIS

WOMEN

UNIVERSITY OF SOUTHERN CALIFORNIA

$ 475,000

RAISED FOR THE EAST LAKE FOUNDATION

The East Lake Cup also featured the Tom Cousins Award, a new recognition presented to an outstanding male and female golfer who exemplifies the values of the East Lake Foundation: excels in academics, is engaged in his/her community and has overcome adversity. PRESENTING SPONSORS

HEWLETT PACKARD ENTERPRISE CXS ROLEX

TOM COUSINS AWARD WINNERS

LAURA LONARI, Baylor University ALEX BURGE, University of Illinois 13


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PURPOSE BUILT COMMUNITIES

replication made possible The success of the East Lake Initiative has served as a blueprint for a national model of holistic community redevelopment through Purpose Built Communities, established in 2009. Today, there are 12 additional Purpose Built Communities across the country that are successfully creating opportunities for residents, and building strong economically diverse communities that thrive.

SPECIAL EVENTS & RECOGNITION

IN 2015

celebrations made possible Throughout 2015, the East Lake Foundation hosted a variety of activities and engagement opportunities. Some of those events included: 2nd Annual Brew Masters Masters tournament viewing party First TEA of East Lake Tea party celebrating the girls of The First Tee of East Lake

COMMUNITIES

ACROSS THE COUNTRY

ATLANTA EAST LAKE BIRMINGHAM WOODLAWN UNITED CHARLOTTE RENAISSANCE WEST COLUMBUS PACT FORT WORTH RENAISSANCE HEIGHTS HOUSTON CONNECT INDIANAPOLIS AVONDALE MEADOWS NEW ORLEANS BAYOU DISTRICT OAKLAND CASTLEMONT OMAHA SEVENTY FIVE NORTH ORLANDO LIFT ORLANDO ROME SOUTH ROME REDEVELOPMENT SPARTANBURG NORTHSIDE INITIATIVE

AWARDS RECEIVED ASSOCIATION OF

PLAYOFF GRILL-OFF

BBQ COMPETITION Stewart Cink and Chad Parker – Que School

FUNDRAISING PROFESSIONALS GREATER ATLANTA CHAPTER

Golf-a-thon

TOM AND ANN COUSINS PHILANTHROPISTS OF THE YEAR

Road to East Lake 5K 5K race through the streets of East Lake

CENTER FOR CIVIC INNOVATION

Playoff Grill-off BBQ Competition National Philanthropy Day

NATIONAL

PHILANTHROPY DAY

UPCOMING EVENTS eastlakefoundation.org/upcoming-events

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PURPOSE BUILT

Tom and Ann Cousins with John and Mary Brock

EAST LAKE FOUNDATION CIVIC IMPACT AWARD

VOICES FOR GEORGIA’S CHILDREN EAST LAKE FOUNDATION BIG VOICE FOR GEORGIA’S CHILDREN AWARD


2015 FINANCIALS*

57%

CONTRIBUTIONS & GRANTS REVENUE

$6,660,062

26%

TOUR CHAMPIONSHIP BY COCA-COLA

17% OTHER

68%

57%

PROGRAM

CONTRIBUTIONS & GRANTS REVENUE

$6,660,062

26%

TOUR CHAMPIONSHIP BY COCA-COLA

EXPENSES

$6,007,688

20%

ADMINISTRATIVE & GENERAL OPERATING

12%

17%

DEVELOPMENT, MARKETING & COMMUNICATIONS

OTHER

*unaudited numbers

Thank you for making it possible! 2015 DONORS http://bit.ly/2015Donors

DONATE http://bit.ly/ELFGiving

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staff

board of directors

Daniel J. Shoy, Jr. President Aaron James Vice President of Development Rhonda Fischer Chief Operating Officer Catherine Woodling Director of Communications & Marketing Sharon Hall-Thomas Manager of Operations & Special Initiatives Joi Jackson Manager of Special Projects & Partnerships Brittany Glenn Molinaro Director, Major Gifts Jessie Bond Grants Manager Elizabeth Kuney Special Events and Volunteer Manager Dwayne Watkins Database Administrator

Dr. Lawrence M. Schall, Chair

Resident and Community Support Program Staff Jennifer McCrary Manager Tywonia Orum Coordinator The First Tee® of East Lake Staff Nyre Williams Director Jeff Dunovant Assistant Director Lashunda Hall Instructor Brittny Lott Instructor East Lake Healthy Connections Staff Angela Franklin Manager Vivian Moore Family Health Advocate Sylvia Smith Family Health Advocate Phillip West Family Health Advocate

President, Oglethorpe University

Lillian Cousins Giornelli, Vice Chair Executive Director, CF Foundation Richard W. Courts IV

Principal, Atlantic Realty Company

Thomas G. Cousins

Founder and Chairman Emeritus, Cousins Properties, Inc.

J. Alexander M. Douglas, Jr.

President, Coca-Cola North America, The Coca-Cola Company

Dr. James Don Edwards

Retired J.M. Tull Professor of Accounting, Terry College of Business at the University of Georgia

John R. Frazer

Managing Director of Private Client Services, Investment Research & Advisory Group (IRA Group)

Doug Hertz

President and CEO, United Distributors, Inc.

Robert L. Johnston

President and Founder, First Communities

Mark Lazarus

Chairman, NBC Sports Group, NBC Universal

Cheryl Lomax

Civic leader and community volunteer

William Pate

President and CEO, Atlanta Convention and Visitors Bureau

Alex Robertson

Managing Partner, Tiger Management LLC

Ray M. Robinson

President Emeritus, East Lake Golf Club and Chairman of the Board, Citizens Trust Bank

Christopher Womack

Executive Vice President and President, External Affairs, Southern Company

connect with us! facebook.com/eastlakefoundation

@EastLakeFound

linkedin.com/company/east-lake-foundation

@EastLakeFound

2606 Alston Drive • Atlanta, GA 30317 • 404-373-4351 • eastlakefoundation.org

East Lake Foundation Annual Report 2015