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Malaysia Tokyo

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Melbourne ney Hanoi


Vietnam Ho Chi Minh Myanmar






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South Gangnam Korea

Infant nutrition


Traditional chinese medicine



Ergonomic packaging Foods-on-the go



Market OutlOOk The


Pg 42



Pg 72



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volume 25 no.1


PaCKagiNg & ProCeSSiNg 26

Keeping Moisture Off The Mix

Different powders will respond differently towards moisture and a small variation can substantially change powder properties and processing performance. Dynamic and bulk properties can be used to generate a secure basis for operational and design decisions. By Tim Freeman, Freeman Technology


Case-Study: The Robotic Egg Packer

HealtH & NutritioN 38

Studies have shown that magnesium can protect us against cardiovascular diseases, but changes in lifestyle mean that the Asian population is taking less of it in their diets. It is now a good time to bring back magnesium rich foods. By Zhang Wen, National Institute of Environmental Health Sciences



Fish For Thought

Ageing causes a dramatic increase in body fat and decrease in muscle mass. Research has shown that vitamin D and omega 3 from fatty fish can help increase muscle strength and functional abilities. By Stuart Gray, University of Aberdeen


Detecting The Spicy Dangers Spices are susceptible to infection from moulds at any stage from pre-harvesting to storage. With stringent regulations and control in place, appropriate toxin testing can go a long way in preventing costly consignment rejections. By Carol Donnelly, R-Biopharm Rhone


The Dairy Vision Fortification of dairy products has evolved from addressing deficiency needs to providing greater functionality and health benefits. As we gain more knowledge on the elements affecting eye health, these functional ingredients can be incorporated into dairy products to serve customer needs. By Federico Graciano, DSM Nutritional

In a competitive market that often suffers from low profit margins due to the volatility of raw materials costs, operational efficiency is not a luxury but an essential element to ensure a company’s survival and growth. By Shermine Gotfredsen, Universal Robots

iNgredieNtS & additiveS

Reviving The Magnesium Diet

Beverage 48

The Soy Explosion The demand for soya-based beverages has exploded in the last decade. Success in this growing market requires innovations across the entire production chain, from extraction to flavour profiles and packaging. By Kit Lai, Soya Knowledge Centre, Tetra Pak

FeatureS 50

The Fresh Mobile Shift With growing competitions in the Asian fresh food market place, mobile solutions are fast-becoming the deciding factors in streamlining operations and improving work environments. By Freddy Fam, APAC, Intermec Technologies


Getting The Best Of Cold Stores As Asia rebounds from the global financial crisis, changes in disposable income and living habits have seen a higher demand on frozen foods. Mobile racking solutions for cold stores offer good economic returns for companies looking to step up their operations. By Brian G Miles, Schaefer Systems International

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volume 25 no. 1


Refer to Advertising Index on Pg

for Advertisers’ Enquiry Numbers

FeatureS 58

The Pillars Of Growth For 2013 The Asia Pacific region is marked by a growing middle class and greater health consciousness among consumers, which together, will give rise to opportunities in the areas of convenience food, functional food, automation and corporate social responsibility. By Sherlyne yong





66 A Taste Of Things To Come With global demand shifting further east, the Asian Pacific food industry is now the largest market in the world. What will be the megatrends and the key growth areas to watch for? By Natasha Telles D’Costa, New Zealand GIC, Frost & Sullivan


The Indian Adventure A string of favourable factors is propelling the Indian food and beverage industry forward. With strong governmental support, the future looks bright as long as some key challenges are resolved. By Gayathry Ravishankar, Frost & Sullivan


The Organic Bandwagon The organic sector has defied recent economic downturns to continue its solid growth. What has fuelled this expansion and what are the challenges ahead? By Marg Will, organic Systems & Solutions

eXHiBitioN & eveNtS


74 75 76 76 77 78 78

Oishii Japan Citri-Fi Research and Development Seminar InterFood Indonesia Dubai Drink Technology Expo ProPak Vietnam Sino-Pack Food Ingredients China

10 12 14 22 79 80A 80B

Editor’s Note Advertiser’s List Business News Product Highlights Calendar Of Events Reader’s Enquiry Form Subscription Information

AsiA PAcific food industry is published 8 times a year by Eastern Trade Media Pte Ltd. The Publisher reserves the right to accept or reject all editorial or advertising material, and assumes no responsibility for the return of unsolicited artwork or manuscripts. All rights reserved. Reproduction of the magazine, in whole or in part, is prohibited without the prior written consent, not unreasonably withheld, of the publisher. Reprints of articles appearing in previous issues of the magazine can be had on request, subject to a minimum quantity. The views expressed in this journal are not necessarily those of the publisher and while every attempt will be made to ensure the accuracy and authenticity of information appearing in the magazine, the publisher accepts no liability for damages caused by misinterpretation of information, expressed or implied, within the pages of the magazine. All correspondence regarding editorial, editorial contributions or editorial contents should be directed to the Editor. The magazine is available at an annual subscription of S$176.00. Please refer to the subscription form or contact the subscription department for further details at fAX no: (65) 6379 2806 Address changes should be notified, in writing, to our circulation executive: EAstErn trAdE MEdiA PtE Ltd 1100 Lower Delta Road EPL Building #02-02 Singapore 169206


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EDITOR’S NOTE 10 managing director Kenneth Tan editor Wong Tsz Hin

Enter The Snake Charmer

writer Sherlyne Yong editorial assistant Audrey Ang assistant art director Ahmad Halik

business development manager Randy Teo

As we usher in the new year, it is time to take a look at the trends that will dominate the market for the next 12 months. In this issue, we have identified some of the key market drivers for the Asia Pacific (Pg 58). Some of our views are shared by another report (Pg 64), while we also took a glimpse at the growing organic presence in the region (Pg 72). It seems that going forward, urbanisation and health awareness are the two main influential factors that are dictating consumer demands and preference. They are nothing new, but the continuation of the momentum that has been built up in the past few years. Developing nations in Asia have seen tremendous growth. The rising affluence and more hectic lifestyle naturally translate into evolving living habits. With the opening up of Myanmar, companies are beginning to see an uncharted market with huge exploration potential. Coca-Cola has already indicated its intention to set up a manufacturing facility in the country after an absence of 60 years. The significance of the Asia market cannot be more apparent as international corporations begin the march to establish or strengthen their presence in the market. After making headway in Thailand and Indonesia, popular coffee chain Starbucks has opened its first outlet in India and Vietnam. Competition within the region is expected to increase as the weakening Western market is forcing manufacturers to look for alternative destinations for their goods. All in all, there are many causes for optimism ahead. The new year should be one of further market growth and maturity. Against this backdrop, the APFI team would like to wish you a prosperous 2013.

publication manager Peh Sue Ann advertising sales manager Kelvin Leong senior circulation executive Brenda Tan contributors Brian G Miles Carol Donnelly Freddy Fam Federico Graciano Gayathry Ravishankar Kit Lai Marg Will Natasha Telles D’Costa Shermine Gotfredsen Stuart Gray Tim Freeman Zhang Wen board of industry consultants Dr Aaron Brody Managing Director Packaging/Brody, Inc Dr Alastair Hicks Adjunct Professor of Agroindustry Mae Fah Luang University, Thailand Professor Alex Büchanan Professional Fellow Victoria University Dr Nik Ismail Nik Daud Head, Food Quality Research Unit Universiti Kebangsaan Malaysia/ President Malaysian Institute of Food Technology Kathy Brownlie Global Program Manager Food & Beverage Ingredients Practice Frost & Sullivan Sam S Daniels Consultant World Packaging Organisation

Executive Board chairman Stephen Tay group executive director Kenneth Tan

Wong Tsz Hin



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4 & 5



67 IFC





























































HOFEX 2013













This index is provided as an additional service. The publisher does not assume any liability for errors or omissions.


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Asia Pacific’s Top News at a glance

Asia Adopting Internet Of Things Solutions Asia leads the world in implementing IoT solutions and organisations have more aggressive timelines for implementation. Indonesia Shows Huge Potential In Bottled Water Research reveals that retail volume growth of bottled water doubled year on year to 2011. Palsgaard Extends Investment In Asia The company is on track to open a new factory in Johor Bahru, Malaysia, by mid-2013, and planning to produce emulsifiers and integrated blends. Marel Hosts Coating Event Participants were able to see the products made from beginning to end and were allowed to pick them off the belt. BASF Pest Control Certified In Asia HACCP International has certified a range of pest control products manufactured by BASF for use in food premises across the Asia Pacific region. KKR Invests US$200 Million In Vietnamese Company The investment will increase KKR’s total investment in the Vietnamese company to US$359 million during the past two years. Coca-Cola Amatil Acquires San Miguel Indonesia’s Assets Latest research shows that there is still plenty of room for growth — which in turn is becoming hugely attractive to global drinks companies, for whom Asia has recently become a priority. Anlene To Conduct 7 Million Bone Checks The program will run across the region and provides millions of people with free bone scans to help them understand more about bone health. Carrefour Indonesia Expands Private Label The retailer Carrefour Indonesia will expand its private label products as it has seen a five to 10 percent growth in their demand every year . Mitsubishi Sets Up Shrimp Farm In Thailand The total project cost is estimated at three billion yen (US$33.7 million), including plans to purchase existing mid-scale shrimp farming companies and set up new ones along the Thai coast.

Asia Adopting Internet Of Things Solutions SIngAPORE: Zebra Technologies has issued survey results that show Internet of Things (IoT) is no longer a concept, but a reality that is improving the operations of Asia enterprises. In fact, companies across multiple industries are already using IoT technologies to track and manage physical assets, improve the customer experience, enhance supply chain visibility and more. The global commissioned study conducted by Forrester Consulting ‘Building Value from Visibility: 2012 Enterprise Internet of Things Adoption Outlook’ showed the following results: There is a positive perception of the term IoT in Asia, and 95 percent of respondents agree with a common definition provided of what IoT solutions are. Asia leads the world in implementing IoT solutions and organisations have more aggressive timelines for implementation. 21 percent of surveyed organisations in Asia already have an IoT solution in place as compared to 15 percent of organisations globally 50 percent plan to implement one within the next 12 months as compared to 30 percent of organisations globally, and another 19 percent in the next one to two years. Looking at global adoption by industry, 21 percent of transportation and logistics respondents noted they already have IoT solutions in place. Only three percent of healthcare organisations have them in place. The study shows that many organisations are using technologies such as barcoding, RFID, and GPS to gain greater visibility into the location, condition, timing and accuracy of the events occurring in their value chains. While supply chain visibility and asset tracking are the top issues organisations hope to address with these solutions, the top benefits for surveyed enterprises in Asia include: supply chain efficiencies (greater visibility, optimisation and responsiveness), improved customer service and improved safety. ________________________________________ Enquiry No: 0100 For everything you want to know about Food technology


INDUSTRY & MARKET the marketplace backed by increased investment from foreign brands, mean that the stage is set for consumption to grow even further. And there is further good news and opportunity for this market too.

Indonesian consumers currently consume 49 l of bottled water per head — up from just 29 l per head in 2006. It is estimated that this will grow to a massive 86 l per head in 2016. ______________________ Enquiry No: 0101

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LOndOn, UK: A comparison by Mintel of Indonesia’s bottled water per capita consumption and its growth rate show that it is currently one of the highest value markets for bottled water. However, latest research from the company also shows that there is also still plenty of room for growth — which in turn is becoming hugely attractive to global drinks companies, for whom Asia has recently become a priority. The research reveals that retail volume growth of bottled water doubled year on year to 2011 — going from eight percent in 2010 to 20 percent in 2011. New product development also reveals an upward curve with regards to consumer demand —with bottled water accounting for just one percent of the overall non-alcoholic drinks market in 2009, to 10 percent in 2012. Currently, one in ten new products launched in the non-alcoholic beverages category in Indonesia is bottled water. Consumer demand for bottled water, coupled with local expertise in





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“ Wood pulp is becoming a popular additive to food as a thickening agent to give texture and boost fibre content.�

David Masters, Manchester, UK

Marel Hosts Coating Event

Palsgaard Extends Investment In Asia SIngAPORE: Palsgaard, a manufacturer of chocolate and extruded whipping cake emulsifiers, is expecting to grow further in the Asia Pacific region. The company is on track to open a new factory in Johor Bahru, Malaysia, by mid-2013, and planning to produce emulsifiers and integrated blends to expand its market leadership to dairy, ice cream, margarine as well as soya beverages over this year. Previously, the company has already invested in a Regional Application Centre in Singapore worth more than US$8.2 million for dairy, ice cream, soya, bakery, and confectionery applications, and is planning on doing more in Asia. A pilot plant for margarine is currently in the works. The company is also in the final phase of constructing a fully automated 20,000 metric tonne emulsifier plant in Johor Bahru to complement the Singapore facilities and satisfy customer demand for high quality emulsifiers and stabilisers. Backed by its facilities in this part of the world, the company will address the needs of food manufacturers in Asia by developing customised solutions and further enhancing technical service and application support to customers. The production facility in Johor Bahru will produce food emulsifiers that include distilled monoglycerides (DMG), sodium stearoyl-2-lactylate (SSL), propylene glycerol esters of fatty acids (PGMS), and mono- and di-glycerides (MDG). ______________________________________________________ Enquiry No: 0102

BOxMEER, THE nETHERLAndS: Marel Townsend Further Processing held a two day coating event at its DemoCenter in Boxmeer, the Netherlands. The event attracted no fewer than 130 participants from countries such as Indonesia, China, Egypt, France and Poland. The participants first attended a short presentation describing all the equipment involved before they were led on a tour along the production lines. The demonstration included passing different sorts of chicken along a belt to be coated in flour, batter, crumb and marinates, both wet and dry. Four production lines were set up to showcase the different coating applications. Participants were able to see the products made from beginning to end and were allowed to pick them off the belt. Following the coating event, the company will be hosting a fresh event in February that features processing of fresh products from meat preparation through to packaging. ______________________ Enquiry No: 0103




BASF Pest Control Certified In Asia

such — helping pest management to provide pest control solutions professionals to help their customers. for the food industry, but we see Protecting the food industry through HACCP certification as an important Varioline, APFI, 124 200 mm, 12/12 step in connecting closely with key the development andx supply of CC-en30-AZ006 innovative and accredited products customers in this significant sector.” is strategically very important to 0 __ our business. Not only do we want _____________________ Enquiry No: 0104

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SydnEy, AUSTRALIA: HACCP International has certified a range of pest control products manufactured by BASF for use in food premises across the Asia Pacific region. Pests pose a significant health risk to food premises where insufficient control can lead to infestation and serious consequences to consumer health. In addition, pest control products must be used appropriately in order to avoid introducing a greater risk than those they are designed to control. Those responsible for food safety within a food processing or handling facility must ensure that they, and their pest control service providers, source solutions that are both effective and food safe. Said Akihiro Onda, Regional Head of BASF’s Pest Control Solutions business in Asia Pacific, “It’s important to us that products which are particularly suitable for the food industry are identified as





KKR Invests US$200 Million In Vietnamese Company HO CHI MInH, VIETnAM: Kohlberg Kravis Roberts (KKR), a global investment firm, will invest an additional US$200 million i n V i e t n a m ’s M a s a n Consumer Corporation, a

member of Masan Group, to increase its equity stake in this company. The investment w i l l i n c re a s e K K R ’s total investment in the Vietnamese company to US$359 million during the past two years. Masan Group is one of the largest publicly-listed private sector groups in Vietnam focusing on the country’s consumption and resources sectors. Masan Consumer is currently a market leader in sauces, instant noodles

and instant coffee categories and has built its leadership position with some of the most recognised and trusted consumer brands through a strategy of putting Vietnamese consumers first. More than 90 percent of Vietnamese households own a Masan Consumer product, such as fish sauce, instant noodles or instant coffee. The company's sales h a v e i n c re a s e d f ro m US$31 million in 2007

SydnEy, AUSTRALIA: Coca-Cola Amatil (CCA) h a s a c q u i re d t h e P T San Miguel Indonesia non-alcoholic beverage bottling assets in Jakarta, Indonesia, following San Miguel’s decision to exit the production of nonalcoholic beverages in Jakarta. Commissioned in 2006, the assets include a 20,000 sq m purpose built beverage production facility which includes a high speed PET bottling line and a 5,000 sq m warehouse. In addition,

the 100,000 sq m land parcel acquired provides a valuable land bank for future expansion. Terry Davis, MD of CCA said that the acquisition will fast track the group’s expansion plans for the Jakarta region and provide a well located complement to the company’s Cibitung manufacturing operations. “In addition to the site’s existing high-speed PET bottling line, we will install an additional carbonated soft drink PET line, increasing our Indonesian PET production capacity

Chris Costes, Atlanta, US

Coca-Cola Amatil Acquires San Miguel Indonesia’s Assets

by 20 percent over the next 12 months. The facility has the potential to add a further three beverage production lines which could increase Indonesian PET capacity by a further 35-40 percent,

to approaching US$500 million forecast for last year. Its third-quarter profit rose 50 percent to about US$36 million from a year earlier. KKR firstly invested in Masan Consumer in April 2011 with US$159 million. The Masan Consumer investment is the first since KKR opened its S i n g a p o re o f f i c e a n d adds to the largest-ever private equity investment in Vietnam. __________ Enquiry No: 0105

providing the business with an immediate low cost expansion option in the key densely populated West Java region of Indonesia.” He added. The company expects to spend approximately A$45 million (US$47.55 million) on the acquisition of the existing San Miguel facilities and on expenditure to further develop site capacity over the next 12 months. CCA is also finalising the acquisition of an existing 18,000 sq m warehousing facility in Lae for A$28m. ___________ Enquiry No: 0106

Did you know?

“Research has shown that the fizz in coke can help break down stomach blockage and remove the need for fully invasive surgery.”





SIngAPORE: Anlene has announced its commitment to carry out a record seven million bone health checks across Asia and the Middle East over the next year. The program is run across the region and provides millions of people with free bone scans to help them understand more about bone health. According to data analysed from the program, by the age of 35, one in three people in Asia are classified as at medium–high risk of developing osteoporosis. “Raising awareness about bone health and highlighting the simple lifestyle and nutrition choices that people can make to prevent PAC13_APFI_171X122ol.pdf 2012/12/11 osteoporosis is essential in helping to

reduce the prevalence of this crippling disease in Asia and the Middle East.” Mark Wilson, Fonterra MD ASEAN/ MENA, said. Judy Stenmark, CEO of International Osteoporosis Foundation (IOF), said that osteoporosis is a major health problem across Asia, and the low calcium and vitamin D intake levels are among the key contributing factors. “The incidence of hip fracture has already risen two to three fold in most Asian countries during the past 30 years and we expect that by 2050 more than 50 per cent of all osteoporotic fractures will occur in Asia. In addition, IOF experts have identified low levels 4:07:55 PM of calcium intake and inadequate


Anlene To Conduct 7 Million Bone Checks

vitamin D throughout the region. This has serious implications for the region’s bone health, now and in the future.” _______________________ Enquiry No: 0107








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Did you know?

“The 1,000 days between a woman’s pregnancy and her child’s second birthday is critical in shaping the child’s health and future.”

JAKARTA, IndOnESIA: Retailer Carrefour Indonesia will expand its private label products as it has seen a five to 10 percent growth in their demand every year, according to The Jakarta Post. At the moment, the private label makes up for 7.5 percent of the company’s product portfolio, which has reached around 40,000 stock keeping units (SKUs) from 4,000 suppliers across Indonesia. Carrefour quality and hygiene general manager Andi Nur’aida said that everyday food items in its private label’s edibles had been the most favoured by customers. The company began offering its private label products in 2003. It currently partners with about 300 small- and medium-scale enterprises (SMEs) to supply all the private label products. It had planned on increasing its number of SME partners. Tutum Rahanta of the Indonesian Retailers Association (Aprindo) said that using private labels had been a common practice among giant retailers since it was introduced in Indonesia about 10 years ago. “The profit margin offered by private label products does not differ much from those of other brands. It is more of a company’s marketing strategy to make their own label popular among the public,” he said. ______________________________________ Enquiry No: 0108

Food Technology Served


Mitsubishi Sets Up Shrimp Farm In Thailand

Tony, Augsburg, Germany

Carrefour Indonesia Expands Private Label

TOKyO, JAPAn: Mitsubishi Corporation(MC(and Thai Union Frozen Group (TUF Group), one of the largest manufacturers and exporters of marine products in Thailand, have agreed to set up a shrimp farming joint venture company in Thailand. This joint venture will provide an enhanced network for procuring good quality shrimp raw materials. MC will hold 49 percent of shares, while Thai Union Feedmill (TFM), a TUF subsidiary and the second largest shrimp feed manufacturer in Thailand, will hold 51 percent of shares. The total project cost is estimated to be at three billion yen (US$33.7 million), including plans to purchase existing mid-scale shrimp farming companies and set up new ones along the Thai coast, all giving due regard to environmental concerns. The project targets a total annual increase in production capacity of up to 10,000 metric tonnes by fiscal year 2018. The joint venture also plans to enter the hatchery business from fiscal year 2013 for full traceability and food safety. Current global demand for both wild and farmed shrimp is approximately 6.5 million metric tonnes per annum. However, due to economic growth and increasing populations in emerging countries, demand is expected to rise, outstripping supply in the coming years. Safety and security requirements for shrimp products are also likely to become more stringent. ______________________________________ Enquiry No: 0109

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Daimer Industries: Steam Pressure Washer

Cama’s Robotic Cartoning System delivers a reduced footprint and is completely servo-motorised. The compact system can pack biscuits in flowpack and manage different product formats with high flexibility. The pre-glued cartons are formed at a speed of 90 packages per minute and subsequently transferred onto a lugged conveyor that positions them in the loading area. There, the first two-axis robot picks up the products and loads them into cartons. A second robot then completes the closure of the boxes. This robotic cartoning machine model is developed with a unique combination of integrated packaging machines and robotic loading units.

Daimer Industries’ Super Max 15900 is a multi-mode pressure washer with high cleaning power and multiple heating options, including hot water and the company’s wet steam, with temperatures up to 165 Deg C. The unit can also emit cold water when necessary. The stationary pressure washer is designed for poultry processing equipment with its high flow rate of five gpm and pressure levels up to 3,000 psi. It comes with an optional automatic shutoff technology that powers off the machine automatically after 30 s of non-use. The exterior is composed of power-coated steel and high gloss chemical resistant housing. The equipment has an excellent heater response time and converts cold water to wet steam in approximately 30 s.

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Velteko: Packaging Line Air Products: Tunnel Freezers

The range of US 100 ‘Create and Close’ packaging machines by Velteko are able to create up to 91 different types of bags due to their modular design, making them suitable for packaging a wide range of food products, creating mixes and packaging fragile products. The machines are also able to create the ‘TinTie’ resealable closing system, which help keep product fresh for multiple uses after the bag has been opened. They are equipped with a 12 inch colour touch screen for easy operation. Each machine can be customised according to specific product type, output and packaging needs. Machine dimensions can also be adjusted to fit space constraints.

Air Products’ liquid nitrogen tunnel freezers can freeze and chill poultry and meat faster than mechanical freezers six times their size. Released under the Freshline series, the freezers allow manufacturers to process both individually quick frozen (IQF) and flat or trayed products in the same machine. In many freezing and chilling applications, liquid nitrogen can be a cost-effective alternative to carbon dioxide and the conversion can be quick and easy. In addition to the tunnel freezers, the company also offers other liquid nitrogen food processing equipment, such as a specially designed injection system that can be retrofitted to new or existing mixers, grinders and blenders for fast, consistent and repeatable cooling. Other equipment uses the liquid nitrogen to cool and chill liquids and semi-liquids, such as sauces, gravies, marinades, broths, purees and mixed meal combinations.

_______________________________ Enquiry No: P122

______________________________ Enquiry No: P123



Brillopak: Modular Palletiser Brillopak’s C2 11 compact gantry palletiser is fast, flexible and affordable with a small footprint. The palletiser is designed for cases, crates and bags. Due to clever collation, palletising speeds of 40 cases per minute are achievable. The palletiser has near instant restart and is designed to be operated by unskilled staff. The compact gantry palletiser is part of the COMPACT C series of modular packing and palletising machines designed to integrate the end of line solution. Other machines in the series include robotic pick and place machines, crate and case packers, crate stackers and destackers and crate bale arm closers.

The R 095 e-concept by Multivac is an energy-efficient, massproduction automatic thermoforming machine for entry-level customers. The machine consumes at least 20 percent less energy than comparable models and is suitable for small and medium sized food producing companies. With an overall length of 2.3 m, the model is the smallest in the range. It is equipped with an interface for installing a slicer. The lifting and cutting units are electrically driven. All pneumatically-driven parts have been replaced with electrical drive units to increase the degree of efficiency. The machine features the company’s hygiene design, making it easy to clean. ______________________________ Enquiry No: P125

Ideas to Grow With


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_______________________________ Enquiry No: P124

Multivac: Thermoforming Packaging Machine




Randox: Wine Analyser The RX Monza is a compact semiautomated analyser for use in testing wine. It is ideally suited as a point of call for first time testing within the wine and beverage industry. Performing tests is easy and straightforward with simple procedures and on-board step by step instructions, making this analyser suited to any levels of experience or expertise. The device is ideally placed as an independent standalone bench top analyser with extensive quality control functions and high performance characteristics or as a backup system in larger wine testing facilities. The starter package offered by Randox Food Diagnostics includes the analyser and service kit along with the incubator, free test kit of choice, training and installation, pipettes and pipette tips. The starter package was developed to specifically reduce costs and provide a smooth transition for wineries bringing enzymatic testing in-house.

SIPA: Moulding Machine SIPA has launched Start Blow, a new line of stretch-blow moulding machines designed specifically to enable companies in emerging markets to take their first steps into the PET bottle market. The equipment is available in two versions, with two and four cavities respectively, capable of producing bottles at output speeds from 2,000 up to 6,000 bottles per hour. Both models are fully electric, with servo drives governing principal movements, including stretch rods. Every machine axis movement is under closed-loop control. Within a compact layout, the machines incorporate numerous technologies, such as low-energy infrared heating, a high-efficiency neck air cooling system, and quick and precise stretch and blow.

______________________________ Enquiry No: P126 ______________________________ Enquiry No: P127

Odenberg: Potato Sorter Mettler Toledo: Weight Module Mettler Toledo has introduced the PinMount weigh module that offers manufacturers an opportunity to easily and safely convert structures into high-capacity scales, even in harsh environments and classified hazardous areas. The models in the weigh module family weigh from 7.5 to 100 tonnes. The weigh modules are easy to integrate onto existing structures and provide important safety features. Those features simplify the installation of tank, silo and conveyor scales, and can prevent accidents and ensure efficient installation. The modules are designed to incorporate self-aligning rocker-style load cells, ensuring accuracy in an array of industrial applications. Dual anti-lift devices and vertical downstops prevent damage due to environmental forces and component failure, protecting profits and lives. ______________________________ Enquiry No: P128

The Field Potato Sorter is Odenberg and Best’s first sorter for the unwashed potato market. The machine uses unique multi-spectral near infra-red technology to remove soil clods, stones and rotten potatoes, in addition to the foreign materials commonly found in fields from freshly harvested potatoes. The machine can be applied to different types of unwashed potatoes. Replacing difficult-to-recruit human labour currently needed to clean up the product stream going into storage, the sorter is compact and available in various widths, to suit typical sorting capacity requirements of up to 80,000 kgs/hr. It is also robust, weather-proof and easy for farm workers to operate. The sorter is designed to fit existing grading equipment or be used as a standalone unit, and can operate on harvested potato crop before and after storage. The system also provides online potato size data for logging, plus sorter operating information. ______________________________ Enquiry No: P129


Keeping Moisture Different powDers will responD Differently towarDs moisture anD a small variation can substantially change powDer properties anD processing performance. Dynamic anD bulk properties can be useD to generate a secure basis for operational anD Design Decisions. by Tim Freeman, mD, freeman technology Powder handling expertise is central to the success of food manufacturers who produce a truly diverse range of products. From powdered drinks and soups to granulated and tableted sauce and recipe mixes, the food processing industry deals with ingredients that vary widely in terms of their composition and properties. Ensuring that powders flow efficiently is crucial, whether the aim is to deliver a free-flowing sachet of hot chocolate, achieve high performance in a spice blending facility, or produce sauce granules of reliable consistency. The moisture level in a powdered foodstuff is widely recognised as having an important impact on behaviour. In some unit operations, water is used intentionally, to promote vital processes such as granulation, for example, but in many instances, the uncontrolled uptake of water compromises the value and performance of an ingredient. Even relatively low moisture levels can cause caking and/or rapidly

transform a free-flowing material into one that is much more difficult to handle, resulting in significant processing problems. On the other hand, there are mechanisms by which water can improve the flow properties of powders, by lubricating inter-particle movement, for example, or by increasing conductivity thereby discharging the electrostatic charge within a sample. Problems due to moisture can often be prevented or solved through the application of a drying step or by controlling storage conditions. However, such strategies are often energy-intensive and/or costly, making it essential to apply sufficient, but not excessive control. Understanding the extent to which a powder takes up moisture when exposed to humidity and, more importantly, how this moisture alters processing characteristics, supports this goal. Powder TesTing When it comes to choosing powder testing techniques for process-

related investigations, it is imperative to apply methods that are not only reliable and reproducible but which also generate data that correlate with performance in the operating environment. Powders are multiphase systems, made up of particles, typically unquantified amounts of air, and in many instances low levels of liquid too. As a result, many different parameters influence powder behaviour, from the size and shape of the particles present, to the consolidation state of the overall sample. From a practical perspective, this complexity makes it infeasible to reliably predict powder behaviour using mathematical models, and processors therefore rely heavily on powder testing methods. A variety of techniques are routinely applied, many of which seek to describe the intricacies of powder behaviour with just a single number. Increasingly though, there is recognition that a multifaceted analytical approach, based on measurement of a diverse range of parameters, is far more productive. Traditional testing strategies include those based on bulk property measurement, most specifically bulk density, and shear testing. The application of automated modern technology has

Zsuzsanna Kilian, Budapest, Hungary

off The Mix


ASIA PACIFIC FOOD INDUSTRY January/february 2013


enhanced the reproducibility of these techniques and so they retain an important place in today’s multifaceted powder testing toolkit. Bulk properties such as density, permeability and compressibility provide valuable insight into powder behaviour, while shear properties are particularly useful for understanding the behaviour of powders under moderate to high stress, and for hopper design. However, modern techniques such as dynamic powder measurement have steadily risen to prominence over recent years by demonstrating proven applicability, and these bring new capabilities. A powder rheometer, for instance, measures the torque and axial force acting on a rotating blade as it moves through a sample of powder to generate values of flow energy. This sensitive technique can be applied to powders that are consolidated, conditioned, aerated, and even fluidised, to directly assess the impact of air and closely simulate the operating environment. In combination with bulk and shear parameters, dynamic powder properties provide powerful insight into powder. maTerial



Mean particle size (Microns)


Flowlac 100



Microcrystalline cellulose




Test powders and their particle sizes. imPacT of HumidiTy A study was conducted to investigate the effect of humidity on two excipients widely used by food processors: microcrystalline cellulose (MCC) and lactose. In the first step, the powders were allowed to equilibrate in environments of varying relative humidity to assess the levels of moisture adsorbed/ absorbed. The results indicate that MCC takes up an order of magnitude (four to nine percent) more water than the hydrophobic lactose (0.3 to 0.7 percent) under conditions of equivalent humidity. These results are interesting in their own right, but the more important question for processors is: How do these differences in moisture uptake alter powder behaviour? To answer this question, the dynamic, bulk and shear properties of the two powders were measured using a powder rheometer. resulTs for lacTose In the tests carried out with lactose, dynamic and bulk measurements provided the most interesting insight into behaviour. Shear stress in contrast, remained relatively constant with moisture content, providing little differentiation between the samples. Turning first to dynamic data, as moisture content increases, the basic flowability energy (BFE) of the lactose falls, suggesting that with this material, the presence of water may lubricate inter-particle interactions. BFE is a dynamic parameter measured as the rheometer blade passes downwards through the powder sample, exerting a compacting motion. It therefore tends to reflect how easily the powder will flow under forcing conditions, when extruded, for example, or forced into a semi-filled die.

The moiSTure level in a powdered FoodSTuFF iS widely recoGniSed aS havinG an imporTanT impacT on behaviour Specific energy (SE), in contrast, is measured as the blade completes an upward traverse which applies a gentle, lifting action. The results therefore tend to correlate more closely with unconfined flow behaviour, how the powder will flow from an open vessel for example. Here, the trend in SE data is contrary to that of the BFE data: SE increases with increasing moisture content. This is an interesting behaviour and highlights an important, industrially relevant issue, which is that powder flow behaviour is strongly influenced by the processing environment. The presence of moisture is highly likely to produce liquid bridges in the lactose that would tend to increase the adhesivity of the system. This would rationalise the observed trend in SE. However, the BFE data suggests that under forcing conditions, this effect is more than offset by a competing lubricating mechanism that makes inter-particle movement easier. Under compacting conditions, the net impact of the moisture is therefore beneficial. Aerated energy (AE) values are measured using the same methodology as for BFE, but with air flowing upwards through the sample at a controlled velocity. The AE values for lactose exhibit a similar trend to the BFE data, suggesting that in this environment too, increasing moisture content reduces cohesivity within the sample. Evaluating bulk properties, the permeability data for lactose is perhaps most revealing. The steady


ASIA PACIFIC FOOD INDUSTRY January/february 2013


increase in pressure drop observed during testing indicates that the powder becomes less permeable to air as moisture content increases. This supports the view that liquid bridges form within the system that inhibit the passage of air. In contrast, both compressibility and bulk density change very little as a function of moisture content. The insensitivity of bulk density to moisture content, with changes of only two to three percent across the range of experimental conditions studies assessed, is particularly noteworthy because it suggests that in this instance bulk density/ packing changes are not responsible for the observed trends in flow characteristics (as quantified by the dynamic test data). For this powder, testing methods based on bulk density might therefore fail to detect the relevant changes in behaviour induced by moisture.

Kasey Albano, Philippines

resulTs for mcc As with the lactose, the most insightful data for MCC is the dynamic and bulk property measurements, with shear analysis once more providing little differentiation. The basic flowability energy (BFE) and AE curves for MCC, although quite different, echo one another in terms of exhibiting a minimum flow energy. Both indicate that moisture improves the flow properties of MCC up to a certain point, beyond which flowability reduces. An additional observation made during these experiments was that desiccated MCC in particular, had a tendency to coat the inner wall of the storage vessel prior to testing, suggesting a tendency towards electrostatic charging. This provides vital insight into why the powder might display the flowability characteristics it does. If the high BFE value for drier samples arises from electrostatic interaction between the particles,

MCC takes up significantly more water than lactose under conditions of equivalent humidity.

It is interesting to note that bulk density is insensitive to moisture content. then increasing moisture level may reduce BFE by discharging the sample. The steady increase of BFE above a certain level of moisture is a more commonly observed pattern, although contrary to the effect observed with the lactose. It is attributable to the material adsorbing sufficient moisture, which begins to agglomerate due to increased adhesion and capillary forces between particles. Large particles, or agglomerates, can present significant resistance to the kind of compacting flow pattern applied in BFE testing, and are often associated with high BFE val-

ues when compared with finer, more cohesive powders whose structures contain more void spaces. During aeration testing, the air separates particles, in general causing a reduction in flow energy. Here, there are two competing mechanisms: discharge of the sample and agglomeration. With an aerated sample, the effect of electrostatics tends to be relatively small because of the separation caused by the air, while agglomeration can have a marked impact, leading as it does to the formation of agglomerates with higher mass, larger size and increased adhesive forces. In this case, the agglomeration mechanism dominates the aerated system and AE values rise relatively rapidly as moisture content increases. This formation of agglomerates results in large void spaces within the powder bed, a trend reflected in the steady increase in the MCC permeability data. Beds with large particles and substantial voidage, although difficult to fluidise, present relatively low resistance to air flow and therefore tend to be highly permeable.


ASIA PACIFIC FOOD INDUSTRY January/february 2013


For more information, ENTER No: 0130



read raTes


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Varying resPonses The study shows how powders can exhibit a very different response to moisture. Some ingredients, such as the MCC, readily take-up water when exposed to conditions of high humidity, while others, as exemplified by the hydrophobic lactose, do not. However, even a small increase in moisture content can be sufficient to substantially change powder properties and influence processing performance, as the data for lactose illustrates. The results dispel the view that all moisture is bad when it comes to powder flow behaviour, with both MCC and lactose showing improved flow properties with the inclusion of certain levels of moisture. More importantly, however, they demonstrate the values of using a multifaceted approach to reliably quantify the impact of humidity. In this work, dynamic and bulk properties provided far more sensitive differentiation than shear analysis and, in combination, generated a secure basis for operational and design decisions relating to the control of moisture within the processing environment.

noT all moiSTure iS bad when iT comeS To powder Flow behaviour

Enquiry Number

The compressibility of the MCC, on the other hand, and indeed bulk density, changes very little as moisture content increases, suggesting that as with the lactose, packing behaviour is not an important factor with respect to the changes induced by humidity. One important note to make about the MCC is that it exhibits these quite dramatic changes in behaviour over conditions that are industrially relevant, across a 25-50 percent relative humidity range that could easily represent the ambient environment. This suggests that MCC could readily exhibit variable, not easily predicted behaviour within an industrial setting.

13/02/2012 19:18





The Robotic Egg PackER

In a competItIve market that often suffers from low profIt margIns due to the volatIlIty of raw materIals costs, operatIonal effIcIency Is not a luxury but an essentIal element to ensure a company’s survIval and growth. by ShERminE gotFREdSEn, busIness development manager, unIversal robots

Robotic SolutionS In order to constantly improve its operational efficiency, the company has recently identified robots as innovative tools ideal for their employees. The goal was to be able to prepare packages of fresh eggs for large-scale distribution using minimal efforts, while maintaining greater flexibility. In just 45 days after the first technology demonstration carried out by Universal Robots’ Italian distributor Alumotion, a UR5 robot came into operation on the company’s packaging system. The robot helped prepare cartons of a total of 1,440 eggs, with each being filled with 9 layers of 10 egg packs accurately positioned in a completely automatic way inside the carton. As Roger Moretti, the plant manager of the company, has commented, “Our subsidiary company was set up 15 years ago with the aim to focus on the egg industry and to complete the holding company’s agriculture supply chain businesses. Even for our

eggs, we followed the same philosophy: that is to focus on quality as our strategic objective and technological innovation in order to achieve the desired quality.” According to him, this has created a complex challenge in a market that often suffers from low profit margins due to the volatility of raw materials costs. For this exact reason, operational efficiency is not a luxury to have but an essential element to ensure the company’s survival and growth. “To increase our market share, we need to launch new products. We have recently launched the Ovosnello, a fat and cholesterol-free egg white cake that is already cooked and ready to be eaten fresh or heated in the microwave.” He added. Fabio Facchinetti, the head of technical at Alumotion, also commented that when they proposed the technology of collaborative robots to the egg supplier, the company managed to recognise their potential immediately. oPERatoR FRiEndly SyStEm The unique feature of the robots is that they are able to work side by side human operators without taking up much space and the need to build protective barriers. These were immediately appreciated as great values. The robotic arm of UR5 robots weighs a mere 18 kg, making it possible for the distributor to bring it to their

Intermec - Receiving applications

The selection, packaging and processing of 2.5 million eggs per day are extremely delicate work tasks that require quality control, care and attention to details. However, the extremely competitive market in the food and beverage industry does not allow companies to focus on their short term objectives at the expense of their longterm ones. Cascina Italy, an Italian company with the vision of creating a certified food chain has managed to overcome this challenge and excel in their processing of eggs and eggs products through the implementation of automation solutions. The company is a supply chain that guarantees the quality of their processes, from the types of food they use to feed their chickens to the final packaging of their products intended for consumers.


High-speed packaging systems


For more information, ENTER No: 0131


WoRk SaFEty The robot is now relieving operators from one of the most arduous work of handling larger packages for mass distribution. This process requires many bending and strenuous movements because of the great depth of the boxes used to pack greater quantities. Mr Moretti continued by saying that for them, it is important that the robot does not take up much space in order to maintain the flexibility they need. It was a key requirement for them to be able to install one or more robots in their existing line without compromising the other stations. Therefore, the compactness of the robots was the perfect solution for them to achieve this difficult goal. In addition, the ability of the robots to work side by side to the human operator without having to install protective barriers has saved them substantial costs and space. The construction and implementation of the first robot occurred quickly. After less than one and a half months, the robot was operational on a packaging lane that packages 15,000 eggs per hour. In addition, after a training session of only half a day, the company’s workers were able to operate the robot without assistance. “We believe that collaborative robots will be very useful for companies like ours; where there are constraints of flexibility, space and limited budget for investments to implement traditional expensive robotic solutions.” Mr Moretti concluded. “From our point of view, the results are great so far, so much so that we feel that we can achieve our investment in less than a year and have achieved further refined and improved quality of our packaging processes.” STATEC BINDER GmbH, Industriestrasse 32, 8200 Gleisdorf, Austria Tel.: +43 3112 38580-0,

STB-S12-43 -- Anzeige APFI JanFeb issue v01.indd 2

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customer for a live demonstration to illustrate the robot’s potential in fulfilling their customer’s requirements and objectives immediately. Moreover, the ease of programming of the robot also made a huge difference, as it allows not only them as an integrator to quickly programme and show their customers the feasibility of the applications that can be automated, but also highlighted the flexibility of re-programming the robot when it is moved to another part of a production line, should the customer require it to perform other work tasks, without changing the layout of the production set up. Currently, a robot is installed on one of the 24 stations of the company’s output line of selection and packaging of fresh eggs for human consumption. It processes an average of about 1.5 million eggs a day, while another line takes care of the egg products intended mainly for the food and confectionery sector.

04.12.2012 13:24:25



Fish For ThoughT

Ageing cAuses A drAmATic increAse in body FAT And decreAse in muscle mAss. reseArch hAs shown ThAT viTAmin d And omegA 3 From FATTy Fish cAn help increAse muscle sTrengTh And FuncTionAl AbiliTies. by Stuart gray, universiTy oF Aberdeen Ageing is associated with numerous clinical problems, such as arthritis, cardiovascular disease, hypertension and Alzheimer’s disease – to name a few. Another issue that occurs with ageing is that there are dramatic changes in body composition, with an increase in body fat and a decrease in the amount of muscle. Within the research and clinical world, this loss in the amount of muscle is known as sarcopenia, from the Greek words for flesh (sarx) and loss (penia). Sarcopenia occurs even in healthy active older people and is characterised by a loss of muscle mass at a rate of approximately 0.5–2.0 percent per year and has an incidence of 13-24 percent in those aged 50-70 years and up to 50 percent in those over 80 years of age. Along with the decrease in muscle mass, older people tend to accumulate excess fat both around and within the muscle. As one would expect, these changes in body composition can have detrimental consequences for physical performance in the elderly population. Indeed, skeletal muscle is required for activities of everyday life, for example, stepping onto a bus, rising from a chair, putting on a jacket and walking even short distances. We, therefore, see substantial impairments in muscle strength and the ability to carry out these simple functional tasks, which can reduce older adults’ quality of life and increase the

has been shown by researchers that both muscle protein synthesis and breakdown are negatively affected and so both are potential targets for nutritional interventions. Leucine is an essential branched chain amino acid that has been found to play a crucial role in controlling the rate at which muscle is synthesised, ie: grows. Interestingly, research in young healthy volunteers has shown that leucine can both stimulate muscle protein synthesis and inhibit protein breakdown, changes that are beneficial to muscle growth.

risk of falls and subsequent hospitalisation. There is also a substantial economic cost associated with sarcopenia, with this estimated to be US$18.5 billion in the US in the year 2000. Taken together, it is easy to see why methods to treat sarcopenia are of the utmost importance, especially with the increasing age of the world population. NutritioNal StrategieS It is known that resistance exercise can increase muscle mass and function, and this can have positive benefits even in those over 90 years of age. However, while older people do have an adaptive response to resistance exercise, they are unable to respond to the same level as younger people do. This has led to a wealth of research attempting to uncover dietary changes that may be used to further enhance the adaptive abilities of older muscle. amiNo acidS (leuciNe) The rate at which muscle is synthesised is controlled by the balance between muscle building (muscle protein synthesis) and muscle degradation (muscle protein breakdown), ie: muscle can grow through an increase in muscle protein synthesis, a decrease in muscle protein breakdown or a combination of both. In muscles from older people, it

Oily fish such as salmon is rich in vitamin D and omega 3. Some studies have used high leucine meals instead of supplements. For example, a four ounce serving of lean beef has been found to increase muscle protein synthesis by over 50 percent in the five hours following the meal. In older adults, however, the response of muscle to leucine is diminished, meaning, primarily, that muscle protein synthesis does not increase to the same degree as it does in the young. Importantly though, although the size of the response is reduced, leucine can still have muscle building effects in the elderly, with approximately three g of leucine suggested to be the amount that will maximise this response in a single dose. U n f o r t u n a t e l y, h o w e v e r, there is a dearth of long term studies investigating leucine supple-

Dinner Series, Miami, US





known that being deficient in vitamin D results in muscle weakness, alongside several other clinical problems, such as weakness of the bones. In older individuals, particularly those who reside in nursing homes, levels of vitamin D in the blood tend to be lower than they are in younger individuals.

VitamiN d Vitamin D can be ingested via dietary sources such as oily fish (salmon and sardines), eggs, and fortified fat spreads and breakfast cereals. It can also be produced in the skin from cholesterol when exposed to sufficient sunlight. For quite some time, it has been

Is your supply chain flow as lean as this? Produc



mentation in the elderly. This is vital as determining whether these acute changes in muscle protein breakdown/synthesis translate into clinical benefits in muscle function is of obvious importance. One study carried out in the Netherlands actually found that supplementing older peoples’ diet with 7.5 g of leucine (2.5 g with each meal) had no beneficial effect on muscle mass or strength over a twelve week period. The reasons for the lack of beneficial effects in this study are not clear and further research is required to determine whether leucine can be an effective supplement in the treatment of sarcopenia. There are a variety of dietary sources of leucine with sources such as soy beans, lentils, peanuts and red meat being relatively high in their content (around 1.5-3 g leucine per 100 g of food). Other dietary sources include dairy foods such as milk and eggs, with a pint of milk having approximately 1.5 g of leucine in it.

The secret of a successful operations management nowadays, is the right balance between production and shipping operations. The right amount of product, in the right place, at the right time. System Logistics is your partner in creating innovative supply chain solutions. We design and manufacture your system to meet your specific needs. Storage solutions rationalization, lean order preparation, just in time distribution systems, flawless and robust WMS software. Faster operation time and cost reduction thanks to a smooth, fluid and waste free operation flow. Our innovation and commitment makes your supply chain simpler and your flow nothing less than perfect.

System Logistics

• Automated warehouses • Stacker cranes • Picking systems • Handling systems • Palletizing and depalletizing • Vertical lift • Warehouse management software • Paperless systems



Partnership. Innovation. Creating Supply Chain Solutions.

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aNtioxidaNtS It is thought that some of the loss of muscle mass with age can be attributed to an imbalance between anti - and pro - oxidants, in the favour of a pro - oxidant state. Some of the most common antioxidants (for example, vitamin C and E, glutathione, carotenoids, flavonoids and ubiquinones) can improve anti - oxidant defence systems and have been proposed to be useful in the treatment or prevention of sarcopenia. Antioxidants can be found in a variety of dietary sources such as vegetables, fruits, nuts and spices. To give more specific examples, these include items such as beans, artichokes, cranberries, oranges, blackberries, pecan nuts and cinnamon to name but a few. However, while there is evidence that antioxidant supplementation can be useful in animal models of aging, ie: increasing muscle protein synthesis, there is yet no convincing evidence in humans.




More recently, it has been found that vitamin D can act directly on skeletal muscle and may increase the rates of protein synthesis. Researchers have therefore begun to investigate whether supplementation with vitamin D can have beneficial effects in sarcopenia within older people, with some promising results. Taken together, these studies have found that Vitamin D supplementation can increase muscle strength and also reduce the risk of falls in

carried out where components of the diet were related to grip strength. The results of this study found that there was a very strong relationship between the number of portions of oily fish (for example, salmon, sardines, herring, mackerel, tuna, etc) eaten in week and grip strength, with those eating over three oily fish portions a week having the highest grip strength. These findings were of great interest to researchers and this has led to a number of studies which have

nursing home residents with low vitamin D levels. omega 3 The omega 3 fatty acids are a type of fat, which have a double bond at the third carbon from the end of the carbon chain, and are commonly found in marine and plant sources. The fatty acids that are likely to be important for sarcopenia are known as EPA and DHA and are commonly found in oily fish, or sold over the counter as dietary supplements. This fish oil has been found to have beneficial effects in numerous age related conditions such as cardiovascular disease, Alzheimer’s disease and type 2 diabetes. In recent years, there has also been considerable interest in the potential for fish oil to have a role in determining muscle size and function in old age. In a large scale study carried out in England called the Hertfordshire study, a detailed dietary analysis was

supplemented older people with fish oil and investigated various aspects of sarcopenia. Researchers in the US have shown that supplementing the diet with four g fish oil per day for an eight week period can increase muscle protein synthesis in response to a single dose of high levels of amino acids and insulin, making the older muscle respond more like younger muscle. As with other supplements, it remains important to investigate the long term effects of fish oil supplementation in the older population. This has led researchers in Aberdeen, Scotland (with a similar investigation in Brazil), to determine whether fish oil can improve the response of older people to resistance exercise. Within the Aberdeen study, older people were supplemented with four g per day fish oil, or placebo, for 12 weeks, during which time, they also performed resistance exercise on two sessions per week. The results of this study found

liz west, New Jersey, US

StudieS haVe fouNd that VitamiN d SupplemeNtatioN caN iNcreaSe muScle StreNgth aNd reduce the riSk of fallS A pint of milk has approximately 1.5 g of leucine in it. that whilst the placebo group were able to increase their muscle strength and functional abilities in response to the exercise training, the responses in the fish oil group were almost twice as large. It may be possible, therefore, through increasing the consumption of fish oil or oily fish to make older muscles adapt more like younger muscles. Taken together, these studies have shown that fish oil, or oily fish consumption, may be useful in preventing or treating the age related loss of muscle mass known as sarcopenia. Alongside the many other benefits of fish consumption, in other diseases, it could well be recommended that consuming four portions of oily fish a week or taking fish oil supplements is a good thing!

For more information, ENTER No: 0140




Detecting the Spicy DangerS

SpiceS are SuSceptible to infection from mouldS at any Stage from pre-harveSting to Storage. With Stringent regulationS and control in place, appropriate toxin teSting can go a long Way in preventing coStly conSignment rejectionS. by Carol donnelly, marketing manager, r-biopharm rhone Many agricultural products are very susceptible to infection from moulds (fungi) that are widespread in the environment. These moulds can, under some circumstances, produce secondary metabolites known as mycotoxins. Mycotoxins are toxic chemical contaminants which are harmful to human and animal health. In some cases they are known to be carcinogenic to humans at very low levels, and are therefore, of widespread concern as contaminants in the food chain. Not all moulds produce mycotoxins, as the environmental conditions need to be favour able both for mould growth and to stimulate toxin production.

Mould infection of vulnerable commodities such as red pepper spice (Capsicum annuum) may occur at any stage of production, from pre-har vest to dr ying and subsequent storage. Mycotoxin formation is influenced by many factors such as the climate of the region, genotype of the crop planted and soil type. It is promoted by stress or damage to the crop due to drought, insect activity, heavy rains at and after harvest, and inadequate drying of the fruit before storage. As most mycotoxins are stable compounds and survive processing and storage, measures are taken by food safety authorities to control levels of contamination.

Formation Conditions The critical conditions for mycotoxin production vary for different moulds, but moisture content (water activity) and temperature are important. Dried products are stable and safe from these fungal problems, but pre-har vest and during the dr ying process itself, the water activity will be within the critical range for mycotoxin production for a period of time. Generally, the sooner post-harvest drying can be undertaken and the quicker the drying process, the lower the risk of mycotoxin formation. Red peppers are dried usually in greenhouse dryers or by spreading them on the ground in the open in most parts of the world. The colour retention of red pepper dried either under open atmosphere or greenhouse dr yers can also be challenging since the necessary drying time is long in either case and browning reactions can occur in red pepper.



After being grinded to a powder, the toxins will be distributed to an extent and detectable in the finished product.



in the eu, there are tough regulations ConCerning the levels oF aFlatoxins permitted in many Commodities, inCluding spiCes Unfortunately, during traditional sun-drying, infected fruits are also susceptible to mycotoxin formation. Even though not every fruit will be contaminated with mycotoxins, after being grinded to a powder, the toxins will be distributed to an extent and detectable in the finished product. regulatory Controls & enForCement There are two different mycotoxins of concern, with respect to the contamination of spices. These are the co-occurring aflatoxins B1, B2, G1 and G2, which are formed both pre- and post-harvest, and ochratoxin A which is formed only post-harvest during drying and storage. In the EU, there are tough regulations concerning the levels of aflatoxins permitted in many commodities, including spices. European Commission Regulation No 165/2010 covers Capsicum spp (dried fruits thereof, whole or ground, including chillies, chilli powder, cayenne and

paprika), Piper spp (fruits thereof, including white and black pepper), Myristica fragrans (nutmeg), Zingiber officinale (ginger), Curcuma longa (turmeric) and mixtures of spices containing one or more of the above. The regulations do not permit levels of aflatoxin B1 to exceed 5 Âľg/kg (ppb) nor total levels of aflatoxins to exceed 10 Âľg/kg in spices. These are exceeding low limits and are challenging to measure accurately. For ochratoxin A, at present time, the limits have not been extended to apply to spices although there are EU limits for some foodstuffs such as dried fruit. Consignments of commodities which are exported to the EU may be detained at the border inspection post, and if deemed to be a high risk of mycotoxin contamination, will be subjected to sampling and analysis. EU Regulations stipulate how sampling should be undertaken in order to minimise uncertainty with

respect to inhomogeneity of mycotoxin contamination, which is a particularly acute problem. For consignments of less than 15 tonnes, depending on the total weight, 5-100 incremental samples are taken, comprising a total sample size ranging from 0.5 to 10 kg. For consignments above 15 tonnes in total weight, 100 incremental samples are taken to give an analytical sample of 10 kg. The regulations also specify how the sample should be divided, mixed and sub-sampled for analysis. This sampling may seem excessive but it is essential in order to ensure that the analytical sample is representative of the overall average level of contamination. FinanCial losses The EU Rapid Alert System for Food and Feed (RASFF) shows there were 93 consignments of herbs and spices which were detained by authorities from January 2011 to




preventative measures There are some ‘Good Agricultural Practices (GAP)’ that can be under taken during har vesting, processing and drying of spices to minimise fungal infection and reduce the risks of subsequent mycotoxin formation. For example, thick layers of peppers should not be spread in direct contact with the soil during drying as this can be a significant infection route. Sheets of plastic or other suitable materials should be used as a barrier between the layer of fruit and

the ground. Covering at night avoids condensation and provides protection in the event of a rain shower, which can re-wet the partially dried material and lead to fungal growth and mycotoxin formation. Nevertheless, notwithstanding measures to minimise mycotoxin formation, it is still essential that all batches of spices in their final dried powdered state are fully tested to ensure that consignments for export meet regulatory requirements. Only testing following the same sampling regime as the EU authorities can fully guarantee that spices will meet statutory limits and are allowed to enter the market.

Glenn Dettwiler, Oregon, US

October 2012 because of aflatoxin levels exceeding EU limits. Of these products, 65 percent originated from India and were predominately chilli or nutmeg spices. On occasions, the levels found have been very high. For example, in August 2012, a consignment of chilli powder from India was found to have aflatoxin levels more than 20 times higher than the EU limits (aflatoxin B1 of 114 µg/kg with total aflatoxin levels of 120 µg/kg). Even though ochratoxin A is not formally covered by existing EU regulations, there have nevertheless been consignments of spices detained as they were tested and found to have high levels of this mycotoxin, for example, dried chilli from Thailand found to contain 50.8 µg/kg of ochratoxin A. Contaminated consignments of spices are invariably destroyed by the authorities, with consequent high financial costs to both the importer and producer in the country of origin. However, the producer not only suffers financial loss of the commodity itself, but will also have to cover the costs of production, transport, storage and will be required to pay the costs incurred by the authorities. As such, there are significant financial incentives to ensure that consignments of spices exported to the EU meet regulatory requirements with respect to levels of mycotoxin contamination.

Testing methods nowadays employ antibodies incorporated into diagnostic test kits in various different ways. myCotoxin testing There have been enormous advances in recent years in the available testing procedures for mycotoxins in spices, which enable reliable measurement at low levels for aflatoxin B1 and ochratoxin A. Testing methods nowadays employ antibodies incorporated into diagnostic test kits in various different ways, to isolate the mycotoxin of interest and provide a quantitative indication of whether a sample is compliant with regulations. Companies supply a range of products for testing aflatoxins and ochratoxin A in spices. There are test kits available, such as test cards or lateral flow devices, that are suitable for testing in the field without laboratory facilities. There

are also products (such as immunaffinity columns) that are routinely used in analytical chemistry laboratories as a purification technique prior to analysis by an instrument known as HPLC. The simplest of testing involves shaking a small sample of spice with solvent in a test tube, passing the extract through a column for purification before applying a few drops of the solution to a test card. Some simple steps are then taken, before applying various reagents to the test card. Within a few minutes the results are obtained, with a negative result appearing as a coloured spot on the card, whereas a positive result (above the regulatory limit) does not give any colouration. In the analytical laboratory the immunoaffinity columns for aflatoxin analysis, ochratoxin A and simultaneous analysis of both toxins have become accepted as the standard methods which are employed for official purposes both in the EU and elsewhere. The CEN, the European Committee for Standardization has adopted many immunoaffinity based analytical methods as the standard by which official testing laboratories measure and control imports. Similar validated methods have also been adopted by AOAC International as official methods. Spice producers in Asia should seek advice on appropriate testing which can be freely provided by mycotoxin test kit manufacturers, both from the perspective of factory testing or out-sourcing to an appropriate contract laboratory. Although inevitable costs are incurred through testing, these manageable costs are far preferable to risking the substantial financial losses of detention and destruction of exported consignments of spices.

For more information, ENTER No: 0141


ASIA PACIFIC FOOD INDUSTRY January/february 2013


Revving The MagnesiuM DieT MagnesiuM is an essential trace element in the human body. It not only is essential in the growth of human bones and teeth, but also important for nerve impulse transmission and nervous communication in the human body. Moreover, magnesium has been proved to be inversely associated with blood pressure levels, serum triglyceride levels, risk of diabetes mellitus and arrhythmia, all of which are risk factors of cardiovascular diseases. Magnesium cannot be synthesised in the human body. The only way to obtain magnesium is through consumption. The Asian population was once considered to have sufficient magnesium intake, as most occupants in this region live on rice. However, things have changed in the past few decades. Take the Japanese for example, from 19502002, there has been a dramatically reduced dietary intake of magnesium rich food, such as barley and millet, and a dramatic increase in protein or fat rich food, such as meat and fried food. To be specific, Japanese adults consumed 65 g of barley and millet and 20 g of fat per day around 1950, while the corresponding amounts became three g and nearly 60 g in 2002. At the same time, the prevalence of diabetes mellitus among the Japanese has increased dramatically (from three percent in 1950 to 20

barockschloss, Zeilitzheim, German

STuDieS have Shown ThaT magneSium can pRoTecT uS againST caRDiovaSculaR DiSeaSeS, buT changeS in lifeSTyle mean ThaT The aSian populaTion iS Taking leSS of iT in TheiR DieTS. iT iS now a gooD Time To bRing back magneSium Rich fooDS. by Zhang Wen,viSiTing fellow, naTional inSTiTuTe of enviRonmenTal healTh ScienceS

Japanese adults consumed 65 g of barley and millet and 20 g of fat per day around 1950, while the corresponding amounts became three g and nearly 60 g in 2002. percent in 2002). Based on this data, Professor Kuninobu Yokota from Jikei Univeristy suggested in the Magnesium Hypothesis that deficiency of magnesium was associated with increased prevalence of diabetes mellitus in the Japanese.

Benefits Of MagnesiuM The Japan Collaborative Cohort (JACC) Study , a large prospective cohort study (which involves 58,615 Japanese adults) with a median follow-up of 14.7 years, found that dietar y magnesium intake was associated with a lower risk of mortality from haemorrhagic stroke in men, and reduced mortality from coronary heart disease, heart failure and total cardiovascular disease in women. This is the first large-scale cohort study to report the beneficial effects of magnesium on cardiovascular outcomes in Asian population.

Beneficial effects of magnesium on cardiovascular diseases may be explained by its blood pressure regulatory effect. Magnesium can prevent the entrance of calcium into the cells and thereby reduce contractility and nerve conduction in the heart. This means that magnesium intake can reduce the risk of heart failure. Magnesium can also reduce risk of arrhythmia and vasoconstriction and the effect is probably due to reduced serum lipid concentration and decreased intracellular sodium concentrations through the activation of the cell membrane sodiumpotassium pump.

Milk & Dairy PrODucts More and more people have realised the value of milk and dairy products

in the past few decades. Consuming milk and dairy products can prevent cardiovascular diseases because they are especially rich in calcium and magnesium. In the JACC Study, calcium intake has been proven to be inversely associated with mortality from total stroke, while the inverse association with dairy calcium intake was apparent for total stroke, both haemorrhagic and ischemic. For the human body, dietary calcium may be easier to absorb compared to other calcium resources. Milk and dairy products are also rich in magnesium, which is good for the cardiovascular and cerebrovascular

Enquiry Number

Changes in lifestyle have resulted in the decline of traditional Asian food intake. With the everincreasing incidence of mortality from cardiovascular diseases in Asia, a revival of magnesium rich food will be beneficial. It is necessary and essential for us to know how to include magnesiumrich food in our daily diets. For the Asian population, the major food sources for magnesium include milk and dairy products, fruits and vegetables, meat, fish and rice.


Jon Ă…slund, Sweden

January/february 2013 ASIA PACIFIC FOOD INDUSTRY


ASIA PACIFIC FOOD INDUSTRY January/february 2013



systems as it promotes the absorption of calcium. Fruits and vegetables are another main source of magnesium for Asians. The JACC study has already shown that intakes of plant-based foods, par-

The Japanese consume a lot more fish than other populations. Fish is also the main source of magnesium for them. moderation is the essential factor. Moderate meat consumption, up to around 100 g per day, was not associated with an increased risk of mortality from ischemic heart disease or stroke or total cardiovascular

because it contains omega 3, which has been proven to decrease the risk of cardiovascular mortality. Rice is a staple food in Asia. In Japan, rice provides 43 percent of carbohydrates and 29 percent of energy intake for the population. Though some studies have shown that higher consumption of white rice is associated with a significantly increased risk of type 2 diabetes, especially in Asian populations (Chinese and Japanese), a large cohort study has suggested that rice intake was inversely associated with mortality from coronary heart disease, heart failure, and total cardiovascular disease in Japanese men. It seems that rice is a good staple, but the amount consumed is very important. A 16 week clinical trial in 76 Korean men has shown that isocaloric replacement of white

soMe studies have shoWn that higher consuMption of White rice is associated With a significantly increased risk of type 2 diabetes, especially in asian populations ticularly fruit intake, were associated with reduced mortality from cardiovascular diseases and other causes among Japanese men and women. Most green vegetables, such as spinach, cabbage, lettuce and celery are rich in magnesium. Fruits like banana and apples are good options as well. Fruits and vegetables are beneficial for cardiovascular and cerebrovascular systems not only because they contain a good dosage of magnesium, but also because they are rich in fibres. Dietary fibre intake can protect us against coronary heart disease and total cardiovascular disease.

MODerate Meat cOnsuMPtiOn Meat is not necessarily the big evil here. It can be another important source of magnesium, iron and other trace elements. However, practicing

disease among Japanese adults. A similar association was observed for the consumption of red meat (such as beef, pork and sausages), poultry, processed meat and liver when they were examined separately. It is well known that the average life expectancy of the Japanese is the highest in the world. Healthy Japanese diets have contributed significantly to this achievement. The Japanese consume a lot more fish than other populations. Fish is also the main source of magnesium for them. Dietary fish intake is associated with cardiac electrophysiology in humans, including heart rate, atrioventricular conduction and ventricular repolarisation, with potential implications for arrhythmic risk. Fish benefits us not only because it is a source of magnesium, but also

rice with whole grains and legume powder (composed of 66.6 percent whole grains, 22.2 percent legumes, 5.6 percent seeds and 5.6 percent vegetables) led to significant reductions in serum glucose and insulin concentrations. Therefore, for Asians, in addition to rice, wheat can also be a good alternative. Dietary intakes of milk and dairy products, fruits and vegetables, moderate amounts of meat, fish, rice and wheat can provide the magnesium that will protect us against cardiovascular disease. It is time for us to realise the value of these foods and try to enrich our daily diet with magnesium.

For more information, ENTER No: 0150

Food Ingredients China 2013

FIC 2013

Enquiry Number


Focus on Food Industry Larger and More Exciting



The enrichment of dairy products has evolved over the decades from its origins as a vehicle for addressing widespread vitamin deficiency diseases, to addressing the needs of today’s better nourished consumers who are looking for greater functionality and health benefits in their foods and beverages. Dair y manufacturers are responding to this growing consumer interest and demand by delivering value-added products that address a wide variety of the health benefits considered most impor tant by consumers. Technological advances in nutrient deliver y systems, combined with the hospitable matrix dairy products offer for added ingredients, allows d a i r y m a n u f a c t u re r s t o address a larger variety of these health benefits, including eye health.

Pete, Liverpool, UK



the iris — that bends light rays to focus images from different distances on the retina. The lining of the inner surface of the eye is the retina, which is made up of layers of light-sensitive cells. These specialised cells allow vision in bright and dim light and enable us to see colours. The light that reaches the cells in the retina is turned into signals that are transmitted to the brain via the optic nerve, resulting in vision. At the centre of the retina lies the macula, a highly sensitive yellow spot responsible for detailed central vision. Its yellow colour comes from two plant pigments — lutein and zeaxanthin — which are only obtained through the diet or supplements and are selectively transported to this precise position in the eye. Vision cells in the macula allow us to perform detailed visual tasks such as reading.



EyE HEaltH Healthy vision is among the main concerns of adults in connection with ageing. A global study with over 10,000 consumers found it to be in the top five health issues by which consumers are affected, and the top health concern for which consumers buy nutritional supplements. The projected number of people w i t h a g e - re l a t e d b l i n d n e s s i n developed countries is also expected to increase as populations age, fuelling the market for eye-health products. We tend to take our vision for granted because most of the action takes place behind the scenes. In fact, we actually see with our brain. It is where the information received from the eye is translated. Light enters the eye through the pupil. The iris adjusts the size of the pupil to adapt to the amount of light available. The eye has a focusing lens — the clear part of the eye behind

Fortification of dairy products has evolved from addressing deficiency needs to providing greater functionality and health benefits. As we gain more knowledge on the elements affecting eye health, these functional ingredients can be incorporated into dairy products to serve customer needs. By Federico Graciano, advocacy manager, DSM Nutritional

lutEin & ZEaxantHin Lutein and zeaxanthin are bright yellow naturally occurring plant carotenoids and are called ‘the macular pigments’ because of their specialised location. There are only a small number of carotenoids that are taken up by the body and these two are unusual because they are found concentrated in a characteristic yellow spot over a section of the retina that is responsible for central vision — the macula. Here, they are in the right position to filter out blue light to protect the sensitive vision cells in the macula, and their antioxidant action means they can mop up harmful free-radicals that are generated by normal metabolism in the eye, to continuously guard these delicate cells from oxidative damage. Furthermore, supplementation



EssEntial Vitamins Vitamin A is an essential part of vision. A form of vitamin A is bound to the vision photoreceptor cells on the retina. The chemical changes that occur to this form of vitamin A when light enters the eye are the basis of how vision works. The first signs of vitamin A deficiency include night blindness, an d p e r s i s t e n t d e f i c i e n c y c a n result in total vision loss. Vitamin A deficiency is still the leading cause of childhood blindness and is a continuing problem in developing countries, including Asia and South America. Vitamin A deficiency can also be an issue for some sections of the population in developed countries,

aDVancEs in nutriEnt DEliVEry systEms anD Dairy’s HospitablE matrix allow manuFacturErs to aDDrEss morE HEaltH bEnEFits

David Day, Boston, US

studies with the macular pigments showed that they could improve visual function in people with age related macular degeneration (AMD). There is no cure for AMD, but lutein and zeaxanthin may help to reduce the risk of AMD-related vision loss as we age.

OBMonkey, Brisbane, Australia

liz west, Miami, US


such as the elderly, and pregnant and lactating women. Supplying an adequate amount of vitamin A or Ă&#x;-carotene, which is converted to vitamin A in the body, is vital for good vision. The vitamins folate, B6 and B12 have been shown to reduce the risk of AMD. These vitamins reduce the concentration of homocysteine in the blood, which is a risk factor for diseases of blood vessels, like AMD and others such as stroke. In a recent clinical trial with over 5,000 subjects, people who took these vitamins cut their risk of AMD by about 30 percent.




omEGa-3 DHA is involved in the development of vision in the first six months of life. As an important component of retinal pigment cells, it is vital to the optimum function of the retina throughout life. Furthermore, a high intake of DHA and EPA is associated with a 40 percent reduction in the risk of AMD. These eye-friendly fats can be formed to only a limited extent in the body, so supplements provide a Table 1: IngreDIenT ß-carotene Lutein Zeaxanthin DHA+ePA vitamin c vitamin e vitamin B6 vitamin B12 folate Selenium Zinc

gabriel fiorini, campinas, Brazil

Vi t a m i n C i s a n i m p o r t a n t component of eye nutrition. In the eye, vitamin C is highly concentrated in the lens, where it works as an antioxidant. Antioxidants help protect our eyes from damage caused by the unstable molecules known as free radicals, which can interact with and break down healthy tissues. Numerous scientific studies have linked vitamin C intake and eye health. Specifically, higher intakes of vitamin C or the combined intake of antioxidants had long-term protective associations against development of nuclear cataract in an older population. Vitamin E’s primary role in the body is to act as an antioxidant. Low vitamin E intake levels, which are fairly common, may increase the risk of AMD. Studies have found that when vitamin E is taken as part of an age-related eye disease formula, a reduction in the risk of AMD progression was observed.

Dairy products are good sources of protein and carbohydrates. reliable source, particularly in people whose dietary intakes are also low. Research suggests an exciting role in diabetics’ eye health for the isoflavone genistein. This compound has been shown to reduce the toxic effects of high glucose concentrations and oxidative stress in eye experiments, offering hope for

LABeL cLAIM Per ServIng

% Of rDA (eU)

0.72 mg 2.0 mg 0.4 mg 37.5 mg 12 mg 1.8 mg 0.21 mg 0.375 ug 30 ug 8.25 ug 1.5 mg

15% 20% of daily dose 20% of daily dose 15% of daily dose 15% 15% 15% 15% 15% 15% 15%

At least 15 percent of the recommended daily allowance of each ingredient should be uesd per serving in order to achieve a meaningful and health beneficial daily dose.

nutritional solutions to conditions such as the development of cataracts and damage to the retina due to diabetes. Other recent research has also indicated that genistein could relieve the symptoms of dry eye syndrome. In an animal model mimicking menopause, genistein increased tear production and the density of the cells that provide moisture to the eye surface. This could be beneficial in preventing and treating dry eyes. Zinc is an important component of antioxidant enzymes. It helps vitamin A in the eye and works together with antioxidants to slow AMD. Selenium is also a component of antioxidant vitamins and is linked to reduced risk of diabetic cataracts. Dairy products such as milk, yogurt drinks and yogurts are ideal vehicles for eye health concepts. Convenience, taste and healthy nutrient composition of these products fit very well with the eye health benefit. Dairy products are good sources of protein and carbohydrates. The fat content of dairy products can be modified depending on the need of the target groups. Generally, reduced fat or low fat dairy products provide a more balanced macronutrient composition compared to their whole fat variants. Furthermore, dairy products are good sources of calcium, potassium and magnesium. FortiFication lEVEls Fortification of dairy products with eye health micronutrients is very well feasible. All ingredients mentioned in Table 1 can be incorporated into dairy products such as milk, yogurt drinks and yogurts. At least 15 percent of the recommended daily allowance (RDA) of each ingredient should be used per serving in order to achieve a meaningful and health beneficial daily dose. D e p e n d i n g o n t h e p ro d u c t concept, it could also be advisable to include higher levels of the




ManufacTurers can apply The ‘ileal brake’ Theory in Their sliMMing forMulaTions To increase saTieTy levels and reduce appeTiTe.

recent studies have shown that, under normal physiological conditions, undigested nutrients reach the lowest part of the small intestine, the ileum, where they activate the ‘ileal brake’. This exerts a combination of effects influencing the digestive process and ingestive behavior. When the ileum detects undigested fat, the body interprets this as an indication that the body has had enough food, known as the ‘ileal brake mechanism’. as a result the brain realises that no more food is required and suppresses the hunger signals it would normally send. The weight management industry’s interest in the ileal brake has been gathering

momentum, as it has been shown to reduce food intake and increase satiety levels, and its appetite-reducing effect can be maintained over time. various dairy manufacturers have been incorporating satiety-enhancing ingredients in their products to help slimmers regulate their food intake. While dieting, it is vital to maintain a good nutritional balance, otherwise the deprivation can take its toll on a person’s appearance, energy levels and overall health. These potentially negative side-effects of dieting can be overcome by complementing a food regime with micronutrients.

Hey Paul Studios, Missouri, US

tEcHnical consiDErations Lutein and zeaxanthin are carotenoids which have a characteristic colour. The colour of lutein and zeaxanthin is dependent on their formulations and the concentration used and will range between yellow and orange. If ß-carotene is used as a plant based source of pro-vitamin A, it also adds colour. Different product formulations of ß-carotene are available with colours var ying from yellow to orange to pink to strawberr y red. Therefore, the colour of the final dairy product can be modified by var ying the concentrations and the product formulation of the carotenoids. This can help to match colours associated with fruits in the range from yellow to red. Furthermore, since carotenoids are insoluble and not well soluble in fat, it is crucial to use product formulations that display very good dispersion characteristics. This is especially important in low fat or skimmed dairy products. High quality carotenoid product formulations disperse well in dairy matrices and neither settles at the bottom of the container nor accumulates at the surface. These product formulations also ensure high bioavailability of the carotenoids and, therefore, optimal effects on eye health. Emulsified forms of Omega-3 fatty acids are the material of choice for fortification of dairy products. For optimal stability and shelf-life of omega-3 fatty acids in dairy products such as milk, several precautions can be implemented during production. Due to the high air content, the milk should be de-aerated before standardising. It is strongly re c o m m e n d e d t o a d d s o d i u m

Applying The BrAke

Liz West, Massachussetts, US

ingredients. For example, small volume yogur t drinks (100 ml) that are consumed once daily with breakfast can contain up to 50 percent of the RDA.

customised premixes blend vitamins, minerals and a wide range of functional ingredients that work well individually and in synergy to replenish the nutritional balance promoting overall health and vitality. some of these ingredients have been introduced successfully in milk and yogurt based ready-to-drink products in the us, europe and asia. dairy products have become the preferred deliver system for this type of satiety ingredient as they provide an excellent supply of protein and other base nutrients, and the dairy matrix is quite hospitable to the inclusion of these types of functional ingredients.



EVolVinG rolE The evolution of dairy enrichment has blossomed from the early stages of addressing chronic vitamin deficiency with a single nutrient in the US to a full spectrum of choices worldwide representing f u n c t i o n a l i t i e s t h a t a re m o s t appealing to modern consumers. Dair y producers today have

Julie gibbons, Scotland, UK

tEcHnoloGical aDVancEs in nutriEnt Forms HaVE allowED For bEttEr EnricHmEnt capabilitiEs

sonictk, Singapore

ascorbate (250 mg per l milk) as antioxidants to the milk before heat treatment or as a sterile solution just before filling using an aseptic dosing system. Any incorporation of air into the milk should be avoided and the centrifugal pumps and connections should be checked whether they are tight. Storage and buffer tanks should be filled from the bottom. The omega-3 fatty acid emulsion can be dosed after pasteurisation and homogenisation in-line into the milk stream if using an aseptic dosing system, or can be streamed directly into the balance tank pre-pasteurisation. As carotenoids and omega-3 fatty acids are sensitive to oxygen, it is recommended to use packaging material with a low oxygen and transmission rate. Light tide packaging will help to avoid offflavours and colour shifts. If the package has head space, then nitrogen flushing of head space is recommended.

rebecca Siegel

Jennifer, vancouver, canada


Dairy producers today have the option to customise products to better address the consumer desire to improve health through daily diet. the option to customise products to better address the consumer desire to improve health through daily diet. Technological advances in nutrient forms have allowed for better enrichment capabilities and created opportunities to combine these nutrients into more effective consumer products.

This allows producers to not only better ser ve customer needs, but also the flexibility to effectively differentiate themselves from competitors.

For more information, ENTER No: 0142

Enquiry Number





The SOY EXPLOSION The demand for soya-based beverages has exploded in the last decade. Success in this growing market requires innovations across the entire production chain, from extraction to flavour profiles and packaging. By Kit Lai, director, Soya Knowledge Centre, Tetra Pak

Soya-baSed beverages are not a new thing. In fact, the Chinese have been consuming soya for 5,000 years. However, the growth of these beverages has gone global and exploded in the last decade. Soya milk in Tetra Pak packages has grown at a compound annual growth rate (CAGR) of 6.2 percent in the last six years and is expected to grow at a similar rate over the next three years. Understanding market tastes and consumer trends, combined with innovative beverage processing and packaging solutions, is critical to successfully tapping into this burgeoning growth opportunity. The recent growth in the popularity of soya beverages is often

attributed to an endorsement by the US Federal Drug Administration (FDA) in 1999, which allowed a health claim on food labels stating that a diet with 25 g of soya protein, that is also low in saturated fat and cholesterol, may reduce the risk of heart disease.

FDA EnDorsEmEnt Endorsements such as the FDA’s have helped to spark global interest in soya and created a market with huge potential for customers. In particular, there is room for growth in Western countries where

soya uptake is strong but not as established as it is in Asia. The challenge has been that Western consumers are not used to soya and do not like the ‘beany’ flavour of soya drinks as much as their Asian counterparts. This is where innovation played a crucial role. The development of an extraction technology has enabled the delivery of different intensities of flavours to suit consumer preferences in different markets. This varies from the traditional method whereby beans are soaked in hot water for a long period of time, resulting in a very strong soya




bean taste which is preferred in Southeast Asia.

The extraction technology features three major sections: grinding, fibre separation and enzyme deactivation. These sections are integrated into a complete extraction system to produce a soya base with a high protein content and high nutritional value, while being able to vary the beany taste of the soya beverage produced. First, soya beans (whole or dehulled) are fed into the grinding section of the system and the beans are continuously ground a n d s i m u l t a n e o u s l y, t h e s o y a base is extracted under different temperature parameters. This creates a soya base with different taste profiles — low bean or a high bean taste. The system does not require soaking or blanching of the bean. After the grinding stage, a decanter is used to separate the insoluble fibre, called okara, from the desired soya base. Lastly, the enzyme deactivation section uses direct steam injection to treat the soya with heat and deactivate the enzyme. A downstream vacuum vessel flash cools the product. After cooling, the soya base is transferred for further processing and packaging. While ensuring the right flavour intensity is important, there is also a need to ensure that the extraction of soya base is efficient. Therefore, a two-step filtration system with enhanced grinders was developed, resulting in yields of 75 percent compared to other methods that yield 65 percent at best.

asEptic packaging Aseptic technology is a key contributor to delivering soya beverages globally. Aseptic processing and packaging technology enables soya milk to be transported and

Soya beans IMG_0514

Extraction tEchnology

asEptic tEchnology EnablEs soya milk to bE transportEd and storEd without rEfrigEration or prEsErvativEs for at lEast onE yEar stored without refrigeration or preservatives for at least one year. Another oppor tunity is the growing trend for different flavour offerings. While demand for plain soya milk is high, the market for soya milk is becoming increasingly segmented. Kids are interested in chocolate and strawberry flavoured soya drinks, while older consumers might want to indulge in cappuccino flavoured soy drinks. A team of marketing experts, food technologists and engineers can work together to spot trends and formulate and test a variety of new products that they believe would be successful with consumers in different markets. These generic formulations can then be shared with customers who will further modify them for their own products. In addition to testing flavours, new packaging concepts will allow to see how their products

can be brought to market. Global market insight can be used as a re f e re n c e t o s p o t t re n d s t h a t influence packaging design. For example, consumers with increasingly hectic lifestyles often eat and drink ‘on-the-go’, so portion size packages can be designed to allow for easy handling and drinking while on the move. The designs should then be assessed by focus groups to test consumer receptiveness. There is a huge market op por tunity for soya beverages. However, process innovation is not enough. Manufacturers need to have products that will be a hit with consumers. Innovation is the key to unlocking these markets’ true potential. With these in place, there are plenty to be excited about the potential that soya beverages have today and tomorrow. For more information, ENTER No: 0152




AsiAn fresh food retailers and grocers are operating under tougher conditions than ever before. Increasing competition, on-going price wars and diminishing profit margins have all become common issues that directly impact on the daily interactions with local supermarkets and grocers. With the sheer variety of products on the shelves, the sector naturally lends itself to being a highly complex working environment that usually involves high volume of stock turnover and varied handling and order processes. This complexity is accompanied by the challenges that centre on the need to streamline operations and control escalating costs. Increasingly, distributors and operators within the Asian fresh food retail or grocery sectors are turning to technology innovations as a way of protecting their futures, maintaining a competitive advantage against their competitors and assisting to increase visibility across both inbound and outbound operations, processes on the floor, and picking operations at a warehouse level. The growth of specialist fresh food grocery distribution technology presents a range of opportunities to Asian retailers who are looking to improve their productivity. Increasing accuracy in the receiving process has a flow-on effect to all subsequent operational processes. Ensuring confidence when identifying one product, as distinct to the next, means there are fewer issues where staff needs to cross the floor to place items where they belong. In more isolated instances, this can prevent the need to send an item back to a distribution centre for redelivery to another shop. Because of the unique nature of each individual fresh food supply chain, the difficulty lies in designing a system that can guarantee a level of accuracy to ensure that staff and products are exactly where they are meant to be.

The Fresh Mobile ShifT

With groWing competition in the AsiAn fresh food mArket plAce, mobile solutions Are fAst-becoming the deciding fActors in streAmlining operAtions And improving Work environments. by FreDDy Fam, mobility product mAnAger, ApAc, intermec technologies Data Capturing When receiving perishable goods, it is imperative to accurately capture all incoming merchandise data. This data can include basic information such as item number, description and quantity, as well as more advanced data elements like lot numbers, serial numbers, expiration dates, track and trace data and product condition. Even though there are many other proven methods of data capture, many Asian grocers still use paperbased methods for receiving, which is recognised as a time consuming process that is known to increase human error. By introducing an automated freight management system into their supply chain, Asian fresh food retailers are able to better streamline and manage incoming and outgoing food.

In addition to the automated freight management system, by integrating a barcoding solution and introducing scanners to replace outdated paper-based systems, Asian fresh food distributors can ensure that they are employing best-practice logistical solutions to increase their productivity and maximise efficiency. Similar to best-practice barcode and scanning solutions, savvy Asian fresh food grocers are deploying mobility solutions to drive greater accuracy and productivity in their inbound operations. Pairing mobile computers with mobile printers on the receiving dock allows workers to take the ‘process to the product’, rather than the other way around. Mobile computers give receivers the ability to automatically capture all necessary data through fast and efficient scanning. This process is




pieces of paper or handle any other equipment. A by-product of this is that the warehouse then becomes a far safer working environment, contributing towards the company’s health and safety compliance obligations whilst increasing job satisfaction for those on the front line.

OutbOunD OperatiOns more cost efficient and can drive productivity increases of 20-30 percent over more labour intensive paper processes. It is also far more accurate, eliminating data entry errors that can occur in the multiple phases of a paper process.

piCking OperatiOns Picking is a labour intensive, physically demanding work process. It is also the most common place in a warehouse environment for injury incidents, with a high quantity of work related injur y and employee turnover. Implementing a mobile voice solution that addresses and improves all these aspects creates a recognisable and measurable return on investment. Within distribution operations, the cost of labour is the highest cost incurred, and within those labour costs, the cost of picking labour is the greatest. As such, any technology investment focused on improving the picking process can have a profound effect on bottom line results. Voice picking is an accurate, efficient and ergonomic method, which is increasingly accepted by some of the big players as the best-practice picking solution. It is a hands-free and eyes-free process that removes unnecessary labour associated with paper and/or label pick methods in the distribution centre. By keeping the hands and eyes free, pickers are then at liberty to accurately and safely complete the task at hand—without having to refer to

Mobile computers, printers and scanners, as well as voice recognition and RFID can be deployed in several combinations that will increase productivity and accuracy in the outbound processes. Specifically for the fresh food industry, accuracy in loading operations is vital to ensure that all merchandise is delivered on time and free of spoilage or damage at its final destination. While independent printing is becoming more advanced in the Asian fresh food sector, in most cases, a mobile printer is still matched to a mobile computer that can perform direct printing and is capable of running other logistical applications.

the COst OF piCking labOur is the highest inCurreD

While most mobile printers have basic compatibility with dozens of mobile computers, many users are surprised to learn that printer performance can vary significantly depending on the computer it is paired with. The printer-computer combination is an important variable for productivity and should be evaluated during the selection process. The compatibility between a computer and printer goes beyond whether each device supports the businesses desired interface. Before choosing a mobile printer/ computer combination for your business, Asian fresh food professionals should test their own label and receipt formats to determine which printer-computer combination is the fastest and most responsive for operations. Ideally, the printer should also be a close match with the computer in terms of form and functionality. For example, if you require a ruggedised printer for your distribution centre, chances are that you will also need to employ a rugged mobile computer to deal with the same environmental concerns. As with other supply chain technologies, ruggedness and durability can vary widely among mobile printer and computer models. Scanning containers into trailers with mobile computers or RFID technology, having correctly barcoded and recorded the containers, can eliminate the errors associated with paper processes and enables a cleaner, simplified electronic invoicing process at the time of loading.

stOre OperatiOns

Asian grocers are deploying mobility solutions to drive accuracy.

Deploying mobile computers at the receiving docks in stores facilitates a more efficient unloading process at the point of delivery and ensures the accuracy of each load, saving time and money at each drop off. These devices can also be effective for unloading direct store




delivery orders and capturing signature data, while using them to perform perpetual inventory counts at the store level has also been proven to drive inventory accuracy improvements and reduce the labour associated with searching for non-existent products or handling excessive safety stock.

By implementing track and trace processes that record important information about food products from the field to fork, local grocers and fresh fruit distributors can be a lot more confident of the produce they are distributing. With a greater industry and regulatory emphasis on ensuring that all food products sold

are safe for human consumption and identifiable throughout the supply chain, this ensures the industry can benefit in a number of ways. Mobility solutions are being successfully deployed throughout the food chain to help address issues around traceability. Growers and producers of produce, such as poultry, meat and seafood, are using mobile computers, scanners and mobile printers to capture all relevant and required data at the point of harvest. These solutions are also being deployed in the processing plants, along each point of transport and in the distribution centres, to capture the data and update the systems in the event of a recall. This information, captured in real time, can be retrieved immediately, ensuring the safety of the consumer and resolving the problem quickly.

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COmpetitiOns Driving innOvatiOns There is no doubt that competition in the food sector is heating up, and Asian fresh food grocers and supermarkets are an area where competition is becoming increasingly concentrated. This competition, while providing short term pain, also drives innovation and out-of-the-box thinking which leads to more efficient, profitable operations. Where innovations over the past decade have focused on merchandising, product positioning and the marketability of brands, investment in technology is now providing a much clearer return on investment when it comes to streamlining the operations of the food sector, and is returning the focus to making operations more efficient, rather than just more attractive to the end consumer.

For more information, ENTER No: 0160

Enquiry Number





As Asian economies rebound from the global financial crisis, most are in a far stronger position than pre-crisis time: their GDPs are up, employment levels are high and most countries are posting positive growth factors. Against this backdrop, multinational corporations (MNCs) are ramping up production to meet higher demands. As disposable income rises, life style changes are taking place, not least eating habits. The days of daily shopping at the wet market, is now being replaced by regular visits to the cold store, where sales of frozen foods are rapidly growing. In order to ser vice this increasing demand for frozen food, a new industry of cold store operators is growing throughout Asia. These operators are moving away from the smaller custom built units and are building multi-user units with goods stored on pallets and a variety of cold store cells to accommodate a wide range of frozen goods in varying temperatures of up to -30 Deg C.

As AsiA rebounds from the globAl finAnciAl crisis, chAnges in disposAble income And living hAbits hAve seen A higher demAnd on frozen foods. mobile rAcking solutions for cold stores offer good economic returns for compAnies looking to step up their operAtions. by brian g Miles, regionAl md, schAefer systems internAtionAl

The cost of running a cold store can be up to 10 times the cost of an ambient warehouse. Therefore, careful planning is necessary to obtain the optimal return on this investment. Flexible Designs With the growth of the cold supply chain, a number of European and American cold store operators are moving into Asia, bringing with them their latest technologies. Invariably, these systems are designed to maximise the use of the footprint and available height. This means moving away from the more conventional racking systems, such as double deep and drive in racks, to systems which will provide increased pallet locations, as well as offer the facility for individual case picking if necessary.

The key to designing any new cold store is to plan the storage system design at the greenfield site stage, where the dimensions of cold store suit the system to be used. It is surprising that many designs on the drawing board do not consider critical dimensions of the racking system. European operators have realised that size matters. For example, a 15,000 pallet cold store only requires marginally more electricity to run than a 30,000 pallet store at the same temperature, provided that both rooms have the same number of doors. The positioning of doors and access to the cold room with airlocks can have a significant bearing on power consumption. For high activity cold stores, the use of pallet conveyors that can deliver pallets in

Mobile Racking System

GettinG the Best Of Cold StoreS


and out of the cold store with operatives using heated cab trucks, can reduce cold air loss and substantially increase operational efficiency. The use of smaller personnel doors, in the larger stores have now become regular feature. Investment in high quality fast reaction doors, which open and close automatically, can reduce air movement into the cold room and ice formation.

saFe & green Mobile racks are now offered with a number of safety features that protect pedestrian and fork lift access. They can be fitted with automatic zone picking features which

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Mobile Pallet racking By far the most popular storage option for the modern cold store is mobile pallet racking, where banks of selective pallet racking are mounted on electrically driven mobile bases, set on tracks inlaid to the concrete surface. In Europe, over 80 percent of cold stores use mobile racking system. In Asia, customers have also been fast to appreciate the benefits of these systems, with one supplier having built over 50 installations in Asia over the last eight years With the use of adjustable pallet racking, the end user has 100 percent selectivity of every pallet, with lower levels available for case picking—albeit at the expense of access aisles, as only one aisle is available per block, which could consist of as many as five to eight double entry racks. This requires some careful assessment of pallet movements and case-picking requirements per hour/day, as only one truck can practically work in each aisle. Previously considered operationally too slow, new hand held controls with radio frequency operation on the materials handling equipment allow the racks to be moved immediately once the reach truck exits the aisle. With an average time of less than one minute to reopen the next aisle, double pallet cycles of 20-25 pallet movements per hour is achievable. The use of mobile pallet racking, which was once considered one of the most expensive options, has proven to be extremely cost effective, particularly so for new greenfield sites, where the cold room can be designed to suit the optimum operational features of mobile racking. All the cost of mobile racking is in the first two metres. Therefore, cold store consultants should be encouraged to maximise the height to suit their material handling (MH) equipment: typically more than 12 m for a reach truck operation or more than 16 m for a very narrow aisle. Optimum rack lengths are between 3040 m. Too short rack runs will require more movement of the racks.

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working at extreme temperatures, so this alternative system is popular in cold stores, particularly those designed with automated storage and retrieval systems (As/Rss). singapore currently has the highest cold room in southeast Asia that is over 30 m in height with an aisle changing As/Rs. similar systems

Operators are moving away from the more conventional racking systems to those that will provide increased pallet locations, and the facility for individual case picking if necessary.

in orDer to service the increasing DeManD For Frozen FooD, a new inDustry oF colD store oPerators is growing throughout asia have been installed in Vietnam and China, although not at the same height. These systems provide full-automated storage, which can operate 24 hours a day. They can be provided with picking tunnels to allow operatives to work at the lower levels case picking to pallets or belt conveyors.

For more information, ENTER No: 0161

ASRS with satellite system

will subdivide the operational aisle into two or three smaller aisles for case picking. Night parking is another feature to consider when the cold store is not in operation. It allows equal distribution between all aisles to permit airflow when racks are stationary. Another important feature of mobile racks is that the aisle lighting can be fitted to the rack, which only lights up when the aisle is opened. This can reduce the use of power and energy, as well as the heat created. Using high-energy 250 watt bulbs over conventional 400 watt ceiling fittings, which can require another 200 watts to reduce the heat, it is possible to reduce the cost of lighting in the cold store by up to 80 percent. W h i l s t f l o w r a c k s re m a i n a popular choice for operations which handle high numbers o f h o m o g e n o u s p ro d u c t w i t h limited stock-keeping units (sKUs) requiring first in, first out (FIFO), their cost per pallet location can be prohibitive. Channel storage using an electrically operated satellite, which operates on a rail set below the pallet is an excellent economical solution. The satellite, which is operated by the MH driver, can automatically store or retrieve in both first in, last out and first in, first out designs. It also has a shuffle mode which will automatically shuffle pallets from the on load to the off load position and can undertake an inventory count of the number of pallets stored per channel. Whilst most system uses rechargeable batteries, a system which works from a direct rack power supply has been introduced. This configuration is suitable for high activity stores that work twenty-four hours a day, seven days a week. Batteries can lose about 25 percent of their power capacity when

ASRS system


Mobile racks are now offered with a number of safety features that protect pedestrian and fork lift access.

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Kuala Lumpur Malacca



Ergonomic packaging

CONVENIENCE Foods-on-the go


Tokyo Japan Kyoto i a h Chin Shang a Beijing elhi New D ndia


The AsiA PAcific region is mArked by A growing middle clAss And greATer heAlTh consciousness Among consumers, which TogeTher, will give rise To oPPorTuniTies in The AreAs of convenience food, funcTionAl food, AuTomATion And corPorATe sociAl resPonsibiliTy. by Sherlyne yong



Singapore Hong Kong



Jakarta Medan Aceh S Melbourne ydn ey a Perth Hanoi si



d In

Vietnam Ho Chi Minh

ia ral t s Au


The Pillars Of GrOwTh fOr 2013



Taiw a


d bo





n Pe

Myanmar Chiang Mai Bangkok




South Korea


Manila Cebu

Gangnam Seoul


Infant nutrition




Traditional chinese medicine

Despite Mayan prophecies and the passing of 2012, the world has yet to end. If anything, people are only living longer and fuller lives and 2013 looks to be an indicator of that. This is especially apparent in the Asia Pacific, as living conditions improve with economic growth and increased urbanisation. Mortality rates have fallen with better facilities and infrastructure. Instead, consumers are investing much more in their health and turning to nutrition and diet for health maintenance. While this move is partly driven by the growth of an ageing population, it is also brought on by greater health awareness. Such behaviour is typical in the savvy consumer, perpetuated by higher levels of education and the ease of getting information online. With increased knowledge comes greater awareness, which is a core feature of the health conscious individual. The Urban ShifT As countries experience economic growth, people in the rural areas are shifting to urban ones for more opportunities and access to better infrastructure.

This has led to the rapid increase of urban populations worldwide, which according to United Nations (UN) report World Urbanization Prospects, is expected to increase by 72 percent by 2050, from 3.6 billion in 2011 to 6.3 billion in 2050. UN data further revealed that urban populations in East and Northeast Asia grew from 40.4 percent in 2010 to 50.2 percent in 2010, while Southeast Asia’s increased by 3.8 percent within the same timeframe. A byproduct of economic growth, this trend is going strong and will be seen more in emerging economies




Driven by ConvenienCe Characterised by larger disposable incomes and busier lifestyles, the growing middle class is no longer focused on just fulfilling basic needs, but instead, going beyond that to spend a little more on quality and experience. One result of this is convenience as a trend. “Foods-on-the-go is coming on quite strongly in the recent years, especially among developed countries. With this, we see lots of

and expanding disposable incomes. Changes relating to the rise of the female workforce and work life imbalances have also created opportunities in infant nutrition as mothers have less time to engage in activities like breastfeeding. Statistics from the UN have revealed that female employment in Southeast Asia has gone up by at least 12 percent since 2006, as compared to nine percent for males. Meanwhile, China has taken the lead for the milk formula market, which was worth US$12.5 billion in 2012 according to Euromonitor International. Evolving lifestyle habits will inevitably affect the demand for packaged foods as well. Jakob Thøisen, CEO of Palsgaard has said, “The long shelf baked goods and chocolates are getting bigger in Asia and the growth will continue in 2013. We have seen strong growth in Philippines, Indonesia, Vietnam Thailand, Australia and Pakistan.

quick service eateries and coffee joints serving up quick grabs and bites for the busy yet health-conscious individuals,” said Petrina Lim, course manager of baking and culinary science at Temasek Polytechnic. According to Datamonitor, demand for convenience stems from a combination of household changes, added time pressures, lack of motivation to cook and the lack of knowledge. Household changes include the decline in nuclear families and the rising number of women joining the workforce while time pressures include skewed work life balances, rising stress levels, and time-saving technology. The effect of these factors are demonstrated in the results of an Emerging Markets Direct report, which has shown that food and beverage (F&B) expenditure in Singapore has expanded from US$8.3 billion to US$11.4 billion in 2011 due to growth in the female workforce, middle class


“foodS-on-the-go iS coming on quite Strongly in the recent yearS, eSpecially among developed countrieS” ImipolexG

than others. For instance, Indonesia’s urban population is expected to increase from 44.9 percent in 2012 to 48.1 percent in 2020. There are currently 23 megacities (cities with populations of more than 10 million) in the world, with 13 in Asia. However, 22 out of the total 37 megacities expected to be seen in 2050 will be found in Asia, which denotes the high levels and rate of urban growth in the continent. In A Meta-Analysis of Global Urban Land Expansion, it was revealed that China and India had an average annual urban expansion growth rate of 7.48 percent and 4.84 percent respectively, as compared to 3.31 in North America and 2.5 in Europe. In tandem with a growing urbanised population, Asia is experiencing a boom in its middle class that is rapidly expanding along with increased economic strength. Reports from the Organisation for Economic Co-operation and Development (OECD) have revealed that the size of the middle class may increase from 1.8 billion to 3.2 billion by 2020 and to 4.9 billion by 2030. Of which, 85 percent of this growth will come from Asia. Likewise, about 80 percent of the growth in global spending, from US$21 trillion to US$56 trillion by 2030, will be attributed to Asia. China and India are the main contributors to this phenomenon, while countries like Indonesia, Vietnam, Thailand and Malaysia play a significant role too.

With larger incomes and busier lifestyles, the growing middle class is willing to pay more for quality and convenience.




higher predisposition to diabetes. To which, Dr Chia Kee Seng, professor at the National University of Singapore announced that every one in two Singaporeans will be afflicted with diabetes by age 70, and that could become an endemic affecting up to one million people by 2050. Likewise, the World Health Organization (WHO) has dubbed India as the diabetic capital of the world. In response to these problems, governments are taking action to prevent or reduce the rates of chronic diseases. Some of the solutions are focused on regulations and facilitating consumer demand for healthier options.

Yuya Tamai, Gifu, Japan

healThy living Meanwhile, consumers have whetted an appetite for healthier living. This is a lifestyle trend that has affected both food retail and food service sectors as consumers place a greater emphasis on nutrition. Sharing the results of a survey conducted in Singapore, Ng Seow Ling, MD of Unilever Food Solutions (UFS), said, “More than half of the diners interviewed expressed that they actively look for healthier

alternatives when dining out. 83 percent of the people surveyed also revealed that they would order the healthier alternative in a menu if the option was available. Furthermore, 63 percent of respondents pointed out that they would be willing to pay slightly more for the healthier menu option.” Part of this demand stems from rising affluence and education levels. Data from the UN indicates that the expected duration of education has been steadily increasing each year throughout Asia. A report by Agriculture and Agri-Food Canada has also suggested education as a contributing factor to healthy eating, while other studies have indicated that functional foods consumers are generally more educated. On another note, the westernisation of diets in Asia is contributing to higher incidences of obesity and subsequent co-morbid conditions like type 2 diabetes. It was revealed at the Worlds of Healthy Flavors Asia 2012 that Asians have a

Uday Phalgun

Consumers in Asia are getting busier and wealthier hence they are looking for packaged foods that are convenient, tasty, and nutritious. Baked goods fit the bill.” Data from Euromonitor International has also shown that packaged foods are experiencing the fastest growth in places like China (43.72 percent), India (43 percent), Indonesia (40.79 percent), Vietnam (30.34 percent) and Thailand (26.41 percent) — all of which are countries with a growing middle class.

Abdul Rahman, Singapore RebeccaCla105

artnoose, California, US

Ageing populations will influence packaging trends to become more ergonomically friendly.

Joint problemS and Smaller appetiteS in the elderly could affect package SizeS For instance, Singapore’s Health Promotion Board has rolled out hawker centres with healthier choices that use whole grains, less oil and less sodium than its regular counterparts. Supermarket NTUC has also been retailing healthier options such as brown rice noodles and low sodium fishballs under the Sakura brand.

ageing Well The growing prevalence of ageing populations throughout Asia is another pillar contributing to greater health awareness among consumers. While the percentage of elderly population in Southeast Asia was 5.8 percent in 2012, it is expected to be 27.9 percent by 2050. This particular group has a significant effect on the global food industry due to high disposable incomes and an active interest in advancing health. It is a low volume

but high value market that is willing to pay premium prices for benefits. “With longer life expectancy, ageing population worldwide and low birth rates, providing healthful alternatives to our diets becomes paramount in the years to come,” said Ms Lim. As such, opportunities abound for the functional food and supplements sections, especially when consumers are turning to healthy diets for disease prevention in the light of escalating healthcare costs. This includes, for instance, dairy products and premixes which are aimed at tackling conditions that occur more with age (eg: osteoporosis, digestive health). Catering to the elderly affects packaging trends as well. Joint problems are not uncommon, and people tend to gain smaller appetites as they get older. This in turn, could lead to trends involving package sizes and types, such as the development

of smaller packages or the inclusion of easy-to-open and re-sealable packages.

aDDing leSS & ProviDing More The global functional foods market is one of the fastest growing segments as it serves the needs that have arisen out of growing urbanisation and increased health awareness. According to Dr Amy Khor, Singapore’s minister of state for health, “By 2014, the global market for functional foods is forecast to grow by 23 percent to $38 billion, with Asia Pacific accounting for 40 percent of the total market share. Rapidly emerging markets include Australia, China, South Korea, Taiwan, the Philippines and Malaysia which have large export potential.” This is also likely to trend in places like Japan, Singapore and Hong Kong which have huge ageing



populations. Japan for instance, has already established a very strong probiotic culture. Other examples include tofu that has been fortified with omega fatty acids, or cereal with prebiotics. Lu Ann Williams, head of research for Innova Market Insights, has revealed some notable areas to focus on, which include boosting metabolism, vision, bone health, joints and mobility, cognition, as well as immunity and heart health. Consumers in Asia are no strangers to using food for regulating health. A joint study by the Institute for Medical Research and the Institute for Health System Research has also shown that biologically-based traditional and complementary medicine (TCAM), which includes herbal therapy, was used by 88.9 percent of the Malaysian population for health problems, while 87.3 percent used it for health maintenance. The strong culture with TCAM is an avenue that holds potential. Consumers are aware that certain kinds of food/herbs contain health benefits; turmeric, wolfberries, Chinese dates, ginseng and Chinese yam are all regular visitors to the Asian palate and lauded for their properties. Understanding this mentality is Coreen Wong, who opened Dough & Grains, Singapore’s first traditional Chinese medicine bakery. Fortification aside, better-foryou foods have and will continue to gain traction in the chase for healthy living. This includes alternatives that utilise healthier options, such as salt that cuts down on sodium by replacing it with potassium, or cereal and starchy staples like noodles that make use of whole grains rather than refined grains. UFS has also taken to reducing the salt content in their bouillon cubes. aUToMaTeD for effiCienCy When Asia’s economies develop, consumer demand follows suit.

Melvin Lau, Singapore


by 2014, the global market for functional foodS iS forecaSt to grow by 23 percent, with aSia pacific accounting for 40 percent of the total market Share Manufacturers have to ensure that their existing processes allow them to fulfil orders in an efficient manner. To increase their throughput, manufacturers have been turning to automation as a solution. According to a report by the International Federation of Robots (IFR), Asia Pacific is the biggest market for industrial robots. In particular, robots to South and East Asia were up by 41 percent. Mr Thøisen said that automation will be the growing trend among food suppliers and manufacturers in Asia as its helps to increase production efficiency and productivity, which is the only way of coping with high consumer demand. Elaborating on the advantages

of automised processes, Shermine Gotfredsen, business development manager at Universal Robots, said, “The prevalence of automation in Asia’s F&B industry has become more dominant over these years with more manufacturers trying to stay competitive in the market. This is especially so for fast-moving consumer goods where costs for raw materials used in the production is very volatile, giving high possible risks to manufacturers in suffering from low profit margins. Therefore, using technologies to improve product quality and reduce operational costs will be a strong emphasis for F&B manufacturers over the next 5 years.” This becomes even more important when the ASEAN Economic



Kake, London, England


Consumers in Asia are no strangers to using food or herbs for health regulation.

Community comes into effect, as manufacturers will be competing with counterparts throughout the region instead of just their home country. Japan and South Korea may have been early adopters and advocates of automation, but it is countries like China and Thailand that manufacturers should look out for. China is currently facing rising labour costs, and automation serves as a solution in that area. Meanwhile, “reports have shown that Thailand is currently the most promising market for adopting robotic solutions to automate their manufacturing process,” said Ms Gotfredsen. Taking reSPonSibiliTy With higher incomes, consumers are less price-sensitive and willing to pay more for added value. This includes Corporate Social Responsibility (CSR), which represent voluntary initiatives by firms that benefit society. The 2010 Annual Corporate Social Responsibility Perceptions Survey by PennSchoen Berland, Landor Associates, and Burson-Marsteller

showed that consumers prioritise social responsibility across business sectors, and revealed that 70 percent of the respondents were willing to pay more for products from a socially responsible company. We are likely to see the continued adoption of CSR by companies, especially as it confers additional benefits like enhanced consumer trust, better branding and possibly reduced costs as well. “CSR is very much viable and in Asia as it is in other parts of the world as it is becoming more and more of a global trend,” said Mr Thøisen. He added that his company’s goal of being CO2 neutral by 2020 resulted in not only positive branding, but also made for good business as they could save on energy costs. Other ethical practices in food production involve food sources, such as supporting local markets or fair trade, collection methods, employment, organic food, food safety, and green processes that include carbon footprints and green packaging (eg: compostable, recyclable). For instance, companies

might opt for flat pack packaging so that more can be stored or transported at one go, which leads to energy savings (using less fuel) as well as transportation costs (making less trips). More often than not, a focus on environmental concerns will also lead to time and/or cost savings during the manufacturing process. For instance, Walmart initiative to reduce packaging used on toys resulted in not just material savings, but also that of transportation. In addition, CSR doubles up as a form of self-regulation, which helps to pre-empt future regulations put in place by governments. One prime example would be providing more informative labels before it is actually made mandatory, or keeping away from unhealthy food in children’s advertising. While markets in Europe and North America are slowing down due to the economy, the same segments in Asia are only beginning to prosper as the middle class rises, spurring developments in the way companies source, produce, market and sell their products.

For more information, ENTER No: 0162




A TAsTe Of Things TO COme

With global demand shifting further east,the asian Pacific food industry is noW the largest market in the World. What Will be the megatrends and the key groWth areas to Watch for? by Natasha telles D’Costa, research manager, neW Zealand gic, frost & sullivan As the global food industry witnesses a change of guard as demand shifts further east, the words of James Bear ‘food is our common ground, a universal experience’ has never rung truer. Global demand for food and beverages has continued to grow in spite of economic woes and Asia Pacific has led this growth by far. In 2012, the Asia Pacific food industry accounted US$2.75 trillion or 40 percent of global retail food sales, making it the largest food market in the world. The Asia Pacific food market is still largely dominated by primary raw materials and major agricultural contradictions. While on one hand, India and China have huge agricultural resources and have established themselves as global forces in agricultural exports, others, such as Singapore and Hong Kong, are facing huge shortages of agricultural land and are highly import dependent. The market for food products in Asia pacific is today split between cereals (18 percent), dairy (14 percent), fruit and vegetables (26 percent), meat (29 percent), fats and oils (six percent), and sugars (seven percent). The focus in the region is therefore to establish smaller countries as secondary processors in an increasingly sophisticated food industry to cater to increasingly cosmopolitan Asian consumers.

in the next 15 years. It is expected that cities will merge together to create urban settlements such as mega-regions, urban corridors and city-regions. For example, it is estimated that Japan’s Tokyo-Nagoya-OsakaKyoto-Kobe mega-region will have a population of 60 million by 2015. The city region of Bangkok in Thailand will expand another 200 km from its current centre by 2020. This expansion will have a direct impact on changing food consumption as busy lifestyles and lesser space will encourage increased purchasing of processed and semi cooked meals. This rising urbanisation and aspirational living has given rise to Megatrends IMpactIng deMands the demand for convenience on the Asia’s key megatrends have a strong impact on the overall consumer go food such as ready meals and behavioural patterns and thereby, food demands in the region. semi-cooked product The two primary megatrends causing demand. One of the this demand spurt are: key industries that has benefitted from this is a) UrbanIsatIon: that of instant noodles, As Asian economies emerge from the which has one of its economic cocoons of the last decade, roW largest growth rates in there has been a huge migration of Asia Pacific. population into the urban areas. The convenience This trend has grown from strength asIa pacIFIc food market in Asia to strength in Asia where as of 2011, 44 Pacific is expected to percent of the population live in urban nortH & continue to grow at six areas with the second fastest urban soUtH to eight percent year on population growth rate, at an average year in the near future. of 2.4 percent per annum (2005-2011). According to World Health Organization (WHO) projections, Asian b) HealtH and eUrope cities are growing rapidly with this Wellness: percentage shifting to over 50 percent In a region still tied very strongly to its








cultural ties, the trend towards healthy foods has emerged as a huge consumer puller. With strong local awareness on natural extracts, the trend towards functional foods and beverages has been a huge revenue generator in Asia with consumers willing to pay for extra value. In 2012, the Asia pacific functional food market is evaluated at approximately US$40 billion and growing at an overall rate of seven percent year on year. With strong governmental initiatives towards increasing concerns, such as micronutrient deficiencies and malnutrition, the demand for fortified food will continue to increase. In addition, the presence of Japan in the region, which is traditionally a beacon for nutraceutical trends, will ensure the continued demand for these products in Asia pacific.

beverages As the role of beverages in nutrition continues to grow as a favoured mode of delivery, the beverage industry is witnessing growing demand. Contrary to the West where beverage growth is within the alcoholic and carbonated soft drink area, in Asia, key growth is in the non-alcoholic and fortified beverage sectors. For instance, Indonesia, with a global beverage market of over US$7 billion in 2012, is witnessing most growth in its ready to drink tea market. Asian manufacturers are thus focussing on the commercialisation of local ingredients such as green tea to ensure consumers identify with the products. Key growth areas within beverages will be ready to drink tea/coffee, juices and bottled water. The latter will continue to grow with the introduction of premium segments as Asia battles with increasing water pollution and scarcity.


FortIFIed coMModItIes

A traditionally mostly non-dairy consuming population with the exception of India, the Asian region has witnessed explosive growth in demand for dairy products over the last two decades. China is the forerunner in this demand as its younger population increasingly incorporates dairy into its daily diet. India is the world’s largest producer of milk, though most of its production is used domestically due to South Asians being traditional dairy consumers. Key demand and growth for dairy will be within the skim milk powder markets, especially for infant nutrition in Thailand, China and Singapore, as well as the growing sophisticated markets for cheese, particularly in South Korea and Japan. Dairy based beverages and dairy fortified foods are also key emerging product opportunities which will see demand in the more developed countries such as China and Singapore.

According to a 2012 micronutrient report in the developing world, more than 40 percent of women are anaemic, nearly 20 percent of the population suffers from iodine deficiency disorders (IDDs), and about 25 percent of children have subclinical vitamin A deficiency. In 2012, over 35 percent of the Asia Pacific population has a micronutrient deficiency second only to Africa. With increasing concerns on poverty and malnutrition within the Asian region, initiatives to fortify basic commodities will be a key focus for governments over the next few years. The key three major micronutrient deficiencies of iron, iodine and vitamin A will be the focus on fortification in the Asia region. This is apparent with existing government aims at fortification that will only increase demand for such foods. The market for fortified commodities such as salt, wheat and cereals will be a key growth area in the immediate future.

the CoNVeNieNCe fooD market iN asia PaCifiC is exPeCteD to grow at six to eight PerCeNt Below is a list of key government initiatives in food fortification: Philippines: Philippines has been for tifying rice since the 1980s. the technology involves the coating of ordinar y rice with an alcoholic solution of ferrous sulfate and a suitable coating mixture to produce a premix, which is then mixed with ordinar y rice at 1:199 dilutions to produce iron for tified rice.

Vietnam: the World bank and then gain awarded the government of vietnam’s national institute of nutrition, in par tnership with unicef and the national for tification alliance, us$3 million to for tify fish sauce with iron since 2010. fish sauce is consumed by more than 80 percent of the total population China: in november 2003, gain awarded the food

for tification office of the chinese centre for disease control and Prevention, in par tnership with the national for tification alliance and the chinese condiment association, us$3 million to for tify soy sauce with iron. in may 2010, gain invested an additional us$1.5 million in the project. in china, soy sauce is an ideal food vehicle for for tification as it is consumed in small consistent quantities by



Ia nd I n to H g tlI o sp tHe IndIan adventUre 66

a string of favourable factors is ProPelling the indian food and beverage industry forWard. With strong governmental suPPort,the future looks bright as long as some key challenges are resolved. by gayathry ravishankar, senior consulting analyst, frost & sullivan The packaged food and beverage (F&B) market in India was estimated to be US$15 billion in 2011 and is expected to grow at a compound annual growth rate (CAGR) of 18 percent, becoming a US$30 billion market by 2015. The industry is primarily driven by urban consumers across India.




F&B Consumption Distribution in India, 2011 over 70 percent of the total population. iron: all salt in india is mandatorily iodine for tified since 1988, though the deficiency is still prevalent in over 60 percent of the population. iron and iodine deficiency affect over 50 percent of the indian population due to low dietar y intakes. to combat




38% rUral


Zonal Distribution of F&B Consumption in India, 2011 With a population base of 1.2 billion, increasing disposable incomes, a large agricultural sector, abundant livestock, and cost competitiveness, the demand for F&B products in India is bound to increase. The business opportunity provided by this demand has resulted in a sharp surge of investments to this segment. In 2011, the F&B businesses received US$256 million of investments overall.




Market segMentatIon : key segMents oF F&b Market In IndIa Breakfast cereals and juices are among the fastest-growing categories, recording a CAGR of more than 25 percent in the last 2 years. This can be attributed to the nation’s economic growth, coupled with growing awareness and strong desire among consumers to maintain a healthy lifestyle.

groWtH drIvers The population of India effects in a huge demand for foods and beverages. There are also some other factors that have fuelled consumption to grow at an unprecedented rate.

groWtH drIvers For tHe IndIan F&b Market The organised retail sector has provided good opportunity for growth of the processed food segment. The retail sector (organised and unorganised) in India was valued at US$450 billion in 2011 and is

the PaCkageD f&b market iN iNDia was estimateD to be worth Us$15 billioN iN 2011 aND is exPeCteD to grow at a Cagr of 18 PerCeNt to beCome Us$30 billioN this, since 2010, additional for tification of wheat and salt with both iron and iodine has begun. as the asia Pacific food consumer witnesses a rising income status, additional revenue will be allocated to sophisticated value added food demand. this scenario will result in increased demand for ready to consume healthy foods.

increasing awareness of healthy eating and growing levels of aspirational living will, result in branding becoming a key purchasing factor as global brands influence local consumers with promises of better quality. key growth will focus on market penetration into the rural markets for the volume based segment and

quality focussed product differentiation at premium prices for the urban value based segment. the asia pacific food industr y is thus expected to grow from strength to strength as local demand and global multinational investment thrust it in to the spotlight as the blue eyed darling of the global food industr y.

Enquiry Number


McKay Savage, Ontario, Canada

McKay Savage, Ontario, Canada 2

Mรกrio Diogo, Portugal

Meena Kadri, New Zealand

McKay Savage, Ontario, Canada 1




expected to reach around US$850 billion by 2020. Share of the organised sector has increased from two to three percent in 2001, to eight percent in 2010, and is likely to increase further to 20-25 percent by 2020. Major companies in the F&B sector, such as Hindustan Unilever Limited (HUL), Nestle, Britannia, Marico, Mondelez (Cadbury) and Haldiram’s, have established good distribution networks that augment overall market growth. The government of India, at present, is focusing on the food processing industry in an effort to add value to the country’s huge agricultural production. The government has announced numerous plans for easy loans to help in setting up of small-scale food processing industries, which are expected to have a positive effect on

Rate of Food Inflation in India, 2000 – 2010 Source: Nomura Financial Advisory and Securities (India) growth of the food market over the next four to five years. According to the Union Budget 2012-13, the following initiatives are to be implemented by the government under the National Mission on Food Processing: •

A new centrally sponsored scheme to be started in 201213 in co-operation with state governments

• •

Creation of additional food grain storage capacity in the country Subsidies for effective administration of the proposed food security legislation Promotion of private sector activity and plans to invite foreign investments (the government allows 100 percent foreign direct investment (FDI) in food processing and cold chain infrastructure)

Shanghai Changlong induStrial EquipmEnt Co., ltd.

Tubular Sterilizer

Cip Cleaning In Place System

Add: No. 1555 (formerly No. 5) Xiaonan Road, Jianghai Economic Zone, Fengpu, Shanghai Tel: +86-21-33658305 33658300 Fax: +86-21-33658306 P.c: 201400

Shanghai Changlong specialized in designing and researching various series of: Plate heat exchangers Plate type sterilizer for ice cream, fresh milk, yoghurt, beer, cream juice Tubular type whole set sterilizer units for fruit juice, tea beverage, aseptic milk, soymilk, ketchup Degasser units CIP cleaning system Stainless steel tanks and vessels etc Providing a chain of services including design, manufacturing, installation, commissioning and training etc. For the equipment and projects.





Plate Type Sterilizer

Enquiry Number

Plate Heat Exchanger



honey-bee, Bangkok, Thailand


There have also been numerous innovations in the F&B sector, such as the launch of new product lines and integration of new technology. For instance, packaging innovation and affordable small packs have increased reach to consumers both in terms of distance and consumer base. Over the last 18 years, per capita rural disposable incomes have steadily increased at CAGR of 3.2 percent to touch US$650 per year. And, over the next few years, this pace of growth is likely to accelerate further. One of the biggest beneficiaries of this steady rise in rural incomes would be the consumer sector, and food sector in particular. Government support for rural employment from schemes, such as the National Rural Employment Guarantee Act (NREG), has significantly improved income levels in rural areas, enabling them to have higher disposable incomes. Farmers also have better access to information on produce prices, enabling them to eliminate various middlemen, thus resulting in higher income.

oVer the last 18 years, Per CaPita rUral DisPosable iNComes haVe steaDily iNCreaseD at a Cagr of 3.2 PerCeNt to toUCh Us$650 Per year

between the farmer and ingredients’ manufacturer, it becomes difficult for farmers to achieve/increase their margins. In the present situation, this is a strong factor hindering market growth.

cold cHaIn logIstIcs: Cold chain infrastructure for temperature-sensitive goods is presently in an abysmal state. On an average, about 30 percent of horticultural produce gets wasted annually in India due to lack of proper cold chain infrastructure. Even though India is the secondlargest producer of vegetables worldwide, its share in global export of vegetables is only around 1.3 percent due to lack of cold chain storage and transportation facilities. However, the cold chain market in India is anticipated to grow at a CAGR of 28.7 percent between 2012 and 2017, with a projected value of US$11.6 billion by 2017.

Market restraInts There are some key market restraints for the food ingredients market in India.

centralIsed sUpply cHaIn systeM: Lack of a centralised regulatory system at the farm-gate level and dominance of several intermediaries are the chief problems in raw material sourcing for companies in this industry, which is further augmented by scattered source ends. Due to various sourcing points

Food InFlatIon: Sustained high food inflation is among the key challenges that lie ahead for companies in the Indian consumer sector. Over the past few years, food inflation in India has gone up steadily. It can be attributed to surging global food prices. However, other factors like the inadequate monsoon in 2009, supply chain issues, loss due to pilferage etc. have further driven it upwards. In fact, food inflation trends in

India suggest that it is now becoming structural in nature The rising growth curve with respect to consumption patterns, a constantly proliferating consumer base with increasing per capita income, along with multiple fiscal incentives planned by the government, are bound to ensure a bright future for the Indian F&B sector. This sector has immense scope for value addition and is capable of maintaining growth momentum in coming years. Food suppliers and retail companies plan to scale up business and stay competitive by tapping the large potential of the domestic market. Out of the total investments worth US$750 million in 2012, about US$165 million has gone into purely front-end retail, such as fast-moving consumer goods (FMCG) and F&B firms. The long-awaited 51 percent FDI stake has also opened the market for fresh investments, enabling progress in storage technologies as well as retail structures. Foreseeing future growth, several major international players are making a foray into the Indian market in alliance with domestic players. This trend will emerge more strongly by 2015, providing local players lucrative opportunities to widen their product portfolios.

For more information, ENTER No: 0163

Enquiry Number



The Organic BandwagOn

Rachel D, Manchester, UK

The organic secTor has defied recenT economic downTurns To conTinue iTs solid growTh. whaT has fuelled This expansion and whaT are The challenges ahead? By Marg Will, ceo, organic sysTems & soluTions AwAreness and understanding of what is organic and the benefits of buying organic products is reaching a wider sector of the community and is reflected in current market trends. Double digit growth is reported in the New Zealand market with Monette Tiu, marketing manager of Ceres Enterprises, attributing a portion of the upswing to supermarkets embracing organic products as a direct result of consumer demands. Across to Malaysia, Jolene Yeo, wholefoods business unit manager of SCC Marketing, claims that although there is no syndicated data on the organic food industry within the country, she is aware from their own research that there has been significant growth within the organic sector. “We do believe that the growth of this segment is in its strong twenties.” She said. “Consumers are not only

becoming more affluent and discerning, but more health conscious with the rise of serious ailments and the awareness of the need for preventative health management.” According to her, the increasing market demand for organic products is evident with retail outlets having bigger organic sections and the mushrooming of independent organic cafes cum stores. HealtH Factor There is also a growing trend where young affluent mothers instill organic living and eating in their homes. The alarming increase in new diseases, global health epidemics and diet related ailments among children are key motivators influencing mothers to opt for organic food and products. She believes that the next 12 months would continue to see

positive growth in the organic fresh produce sector as the demand for organic produce continues to rise among the health conscious and discerning consumers. “With rising demand for organic products, prices for such products will be more affordable, spurring regular consumption of these products.” she explained. Organic products tailored for infants, toddlers and growing children should also see a positive uptrend. Parents, especially mothers, are now more informed and willing to splurge for what’s best for their children. This means that opportunity in the organic area targeting children’s needs is vast, as the myriad of products in this segment ranges from food to personal care and even natural health-giving remedies. organic conversion Retailers are changing the way they treat organic products with more emphasis on sections dedicated to organic products. She added that organic sections are not only more organised but also more prominent and larger. Product offerings are also much bigger and complete. “While in the past, consumers were only exposed to organic fresh produce, consumers are now looking for a holistic organic offering from retailers.” So while society has grasped an understanding of what is organic, she added that the key challenge now is in educating consumers on the benefits of ‘going organic’. “Conversion rate among consumers is still relatively low. Nevertheless, we see this as an opportunity to rapidly grow the organic segment.” She concluded. These are encouraging market trends indicating that the organic industry worldwide continues to strengthen, reflecting consumer demands despite the impact of the recent global financial crisis.




growing MainstreaM DeManD According to the UK Soil Association 2011 Report, global sales of organic products continue to defy the economic downturn, growing by 8.8 percent in 2010, with growth continuing into 2011. The report also stated that sales of organic products in China have quadrupled in the last five years, and Brazil is reporting an annual growth rate of 40 percent. Market analysts predict that organic sales in Asia will grow by 20 percent a year over the next three years. In Australia, the recent release of the Organic Market Report 2012 has seen documented growth continue within that country. The report, commissioned by Biological Farm-

ers of Australia (BFA), highlights consumer demand increasing within mainstream retail customers. Dr Andrew Monk, chairman of Australian Certified Organic, a division of BFA, said the most significant trend change over the past two years has been the expansion of purchase activities (infrequent) by ‘laggards’ or those consumers who have not traditionally purchased organic. “Almost one in four of these people have claimed a purchase of an organic product in the past year.” He explained. “This is reflective of the ongoing ‘mainstreaming’ of organics going on.” Facilitating this growth is in part the reported greater availability of products in major retailers, including items, such as soft drinks in cafes and food service. “Some major retailers have more recently realised the significant uplift potential in ranging products within conventional areas, with major growth being experienced. This is testament to a changing consumer type now buying organic products.”

going Private label While not a favourite of some in the organic industry, the ongoing drive and expansion of private label appears an inevitability, and certainly on the upside for consumers who do purchase such products. Indications are that private label will continue to add to further generic sales in organic products in Australia. “Such lines as dairy, horticultural produce, meats, as well as competitively priced processed goods such as baby foods and ready to eat products appear to offer potential for further growth,” he commented. However, are there any barriers to this growth continuing? He cautioned that the constraints on supply of ‘to specification’ products and produce remain the choke points for further growth. “Across the major retailer sector there have been reports of considerable growth in some categories, ranging from 10 to 30 percent and more per annum over the past two years.”


The ongoing drive and expansion of privaTe label appears an ineviTabiliTy

Consumers are now looking for a holistic organic offering. He reported that retailers are generally asking for more organic products and generally cannot get what they are wanting, in the quantities, consistency and specification they want.

For more information, ENTER No: 0164





Oishii Japan According to Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF), the country’s key export markets such as Hong Kong, Taiwan and China registered a decline in food and beverage (F&B) imports after last year’s earthquake. However, ASEAN bucked the trend with Japanese F&B imports rising by 12.2 percent to JPY 74.3 billion. Singapore recorded an increase of 2.1 percent to JPY 14.1 billion. Oishii Japan Where Sands Expo and Convention Centre Singapore Country Singapore Date November 1-3, 2012

Oishii Japan, which made its debut from November 1-3, 2012, at the Sands Expo and Convention Centre, Singapore, attracted over 5,000 participants from more than 20 countries. Koji Nanbu, deputy director of Export Promotion Division in MAFF, revealed that ASEAN has now emerged as an important market for Japanese food exports. “Singapore, with its strategic location, would be a gateway for Japanese companies to expand into ASEAN,” he added. He also pointed out that the show had the largest concentration of Japanese companies in any food-related exhibition in this region. Occupying over 4,000 sq m, the exhibition played host to 220 exhibiting companies from 27 prefectures. Some 90 percent of the companies were from Japan. MAFF, as a supporting organisation of the show, took up the largest pavilion of 150 sq m at the show.

The show was created as an answer to the growing popularity of Japanese food and drinks among Asians

According to Masanao Nishida, director of the exhibition, the show was created as an answer to the growing popularity of Japanese food and drinks among Asians. It was intended as a platform for ASEAN buyers to explore and source from a rich mix of Japanese F&B products and kitchen equipment, many of which were launched outside of Japan for the first time The first edition of the event featured a wide variety of Japanese products such as meat, seafood,

sake and shochu, noodles, sauces, condiments and confectionery, as well as a wide range of cutlery, utensils and tableware and innovative kitchen equipment. The showcase was a useful sourcing platform for F&B professionals, chefs, restaurateurs, hoteliers, importers and distributors, retailers as well as new business owners and investors in the food business. _______________ Enquiry No: 0170





Citri-Fi Research and Development Seminar The third Citri-Fi Research and Development Seminar organised by Fiberstar was held at the IRTA Center for New Food Technologies in Monells, Spain, from November 7-9, 2012. T h e s e m i n a r f e a t u re d t h i r t y presentations that focused on ingredient Citri-Fi’s ability to improve food quality, nutrition, label declarations and affordability.

Citri-Fi Research Where IRTA Center Country Monells, Spain Date November 7-9, 2012

the 2012 Innovation Award winners. A global network of food technologists were invited to submit applications to the competition. To qualify, an application had to demonstrate a new

APFI wAs InvIted As the AsIA PAcIFIc rePresentAtIve on the PAnel oF judges Each presentation covered a commercially successful application of the ingredient in products from the speaker’s home country and concluded with a cooking demonstration. Presentations spanned all sectors of the food industry including baked goods, dairy products, meat products, sauces and other prepared foods. T h e t h re e d a y e v e n t w a s highlighted by the announcement of

of the research and data supporting the project and the clarity of the presentation materials. A prize of US$6,250 was awarded to third-place winner Annekathrin Segger of IMCD Deutschland (Germany) for the use of the ingredient to replace guar gum in a German bread roll. Guar gum replacement has become an important objective in the food industry as prices have experienced dramatic fluctuations and increases over the past two years. A prize of US$12,500 was awarded to second-place winner Hermawan Widartha of PT Grand Kemindo Pratama (Indonesia), who added

and unique use of the ingredient that has been successfully applied in a commercial food product. APFI was invited as the Asia Pacific representative on a panel of judges, comprising food trade publication editors from around the world, to review the applications and select the winners. The applications were judged on their inventiveness and the scale of the potential market impact. Judges also considered the quality

the ingredient to instant noodles to improve eating qualities and yield while reducing ingredient costs by 1.5 percent. Additional cost savings and nutritional improvements are achieved when the noodles are fried. A grand prize of US$25,000 was awarded to first-place winner Joao Marcelo M Teles of Hela Ingredientes (Brazil), who used the ingredient in a reduced-fat cake snack for children. The total caloric content of the product is reduced by 33 percent and extra water are used to partially replace formula fat. The ingredient’s water holding properties help to double the shelf life of the product by preventing moisture migration and staling. The addition of the ingredient has made this product the first to meet the strict children’s nutritional requirements of the bakery that is manufacturing the product. _______________ Enquiry No: 0171





InterFood Indonesia InterFood Indonesia Where Jakarta International Expo, Kemayoran Country Jakarta, Indonesia Date November 21-24, 2012

The 12th International Exhibition on Food & Beverage Products, Technology, Ingredients, Additives, Raw Materials, Services, Equipment and Supplies (InterFood) was held from November 21-24, 2012, at Jakarta International Expo, Kemayoran, Indonesia. Covering a total floor space of 21,500 sq m, the four day exhibition featured 973 exhibitors from 35 countries around the world. Of the total, 315 were overseas participants from countries such as Belgium, France, Germany, Italy, China, the US, Vietnam and Singapore, while the

remaining 658 include local principals and distributors. Two seminars were held during the show. One of them has the theme of ‘Success F&B 2013’ and the other was focused on Halal food. The show was held concurrently with AllPack Indonesia Expo 2012, the 14th International Exhibition on Food, Pharmaceutical & Cosmetic Processing & Packing Technology Exhibition. _____________________________________ Enquiry No: 0172


Dubai Drink Technology Expo Dubai Drink Technology


Dubai Drink Technology Expo Where Dubai Convention & Exhibition Centre Country Dubai, UAE Date December 4-6, 2012

The 5th edition of the Dubai Drink Technology Expo concluded with more than 10,000 participants after three days of networking activities, showcasing the latest in beverage technology and trends in the beverage industry. T h e e v e n t w a s h e l d f ro m December 4-6, 2012, at Dubai Convention & Exhibition Centre, UAE, and featured more than 100 companies from 35 countries who gathered to promote the latest

beverage products, services, drink processes, packaging, systems and machinery. The second Global Water & Beverage Technology Congress was held concurrently with the show, featuring workshops, association meetings, educational sessions and business meetings addressing challenges in the water and beverage technology businesses. During the first Middle East Beverage Award, eight awards were given out for the most favourite drink in the Middle East, including Favourite Alcohol Free in the Middle East, Favourite Coffee in the Middle East, Favourite Diary in the Middle East, Favourite Juice in the Middle East, Favourite Energy

Drink in the Middle East, Favourite Tea in the Middle East, Favourite Water in the Middle East and Favourite Soft Drink In the Middle East. The show will return from December 16-18, 2013. ______________________ Enquiry No: 0173





ProPak Vietnam According to the Vietnam economic plan for 2013 submitted by the government to the National Assembly, the country’s economic growth target would be 5.5 percent and inflation is expected to be seven to eight percent. The latest survey on the business environment launched by the World Bank (WB) showed that Vietnam’s business environment is more competitive than those in India, the Philippines and Indonesia. ProPak Vietnam is scheduled to take place at Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, from March 20-22, 2013. The event will feature machinery showcases, as well as the latest technologies in production process and packaging related industries. The

ProPak Vietnam Where Saigon Exhibition & Convention Center Country Ho Chi Minh, Vietnam Date March 20-22, 2013 2012 edition of the show attracted 8,378 trade visitors and buyers from 35 countries. The exhibition will also showcase five international pavilions from Germany, Japan, Singapore, Taiwan and Thailand. Both international pavilions and exhibitors alike will showcase their latest trends, products, services and machinery, making this a one-stop business event for Vietnam’s processing and packaging industries.

dustries that include agriculture, bakery, dairy, liquid foods, frozen or chilled foods, beverage and brewing, confectionery, cosmetics, health and beauty, pharmaceutical and biotech, and food manufacturing. The show will be incorporated with Lab & Test Vietnam 2013, an international event featuring the country’s analytical science for food and pharmaceutical sectors. The profile industries include scientific measurement, instrumentation and laboratory technologies that are critical in assessing fresh, processed food and pharmaceutical products for quality, compliance and safety. As global food safety standards become more stringent, the exhibition will offer visitors an opportunity

The laTesT survey by The World bank shoWed ThaT vieTnam’s business environmenT is more compeTiTive Than Those in india, The philippines and indonesia Industrial buyers from Vietnam and the region are demanding a wider range and quality of equipment and solutions for their industrial plants and factory productions across in-

to see new equipment, technologies and solutions that can ensure the new quality and safety standards are met. __________________ Enquiry No: 0174





Sino-Pack Sino-Pack Where China Import & Export Fair Complex Country Guangzhou, China Date March 4-6, 2013 The 20th China International Exhibition on Packaging Machinery & Materials (Sino-Pack 2013) and the 17th China International Exhibition on Brewery, Beverage and Liquid Packaging (China Drink 2013) will be held at China Import & Export Fair Complex, Guangzhou, China, from March 4-6, 2013. China (Guangzhou) International Packaging Products Gala (Pack Inno 2013) will be making its debut alongside the two shows to create a giant platform for packaging technologies and products. Over 500 local and overseas exhibitors from 14 countries and regions around the world will be showcasing their products at


Food Ingredients China Food Ingredients China will return from March 26-28, 2013, at the Shanghai World Expo Exhibition & Convention Center, China. Over 1,000 exhibitors from more than 20 countries are expected to participate in the event, providing a platform for communication and creating opportunities for companies against the economic crisis. Around 90 percent of the exhibitors will be made up of manufacturers, who will be there to display their latest products and technologies. The show will feature 23 categories of food additives and 34

the events. The total exhibition area has been increased further to 40,000 sq m to accommodate the expansion. Booths will be categorised into four theme halls, comprising the Integrated Packaging Industry Hall, Brewery, Beverage Industry and Liquid Packaging Hall, Packaging Products and Materials Hall and International Hall.

Food Ingredients China Where Shanghai World Expo Exhibition & Convention Center Country Shanghai, China Date March 26-28, 2013 categories of food ingredients and food processing aides. The event will also promote equipment and techniques applicable to food safety to address the growing demand for more stringent food safety control. A series of academic conferences and technical seminars will be held concurrently with the exhibition, offering updates on the latest development in food science and technology. The 2012 edition of the show saw 32,791 visitors from 99 countries and regions around the world over a floor space of 716,000 sq m. _________________ Enquiry No: 0176

The Premium Packaging Experience Zone will make its return on a bigger scale. More than 300 C h i n e s e c o m p a n i e s f ro m t h e wine, tea, cosmetics, jewellery, gifts, electronics and toy industries will be present to present a variety of packaging solutions with new designs, materials and technologies. _________________ Enquiry No: 0175

Virag Virag, Budapest, Hungary

calendar of events 2013

Look out for these shows January 31-2: Food paCk asia Bangkok International Trade & Exhibition Centre Bangkok, Thailand TBP Publications E-mail: Web: ❑ To Exhibit ❑ To Visit ❑ General Enquiry

5-8: Foodex Japan Makuhari Messe Chiba, Japan Japan Management Association E-mail: foodexinternational@convention. Web: ❑ To Exhibit ❑ To Visit ❑ General Enquiry

14-16: CaFé asia Marina Bay Sands Singapore Conference & Exhibition Management Services E-mail: Web: ❑ To Exhibit ❑ To Visit ❑ General Enquiry

14-18: aahar international Food & hospitality Fair Pragati Maiden New Delhi, India India Trade Promotion Organisation E-mail: Web: ❑ To Exhibit ❑ To Visit ❑ General Enquiry

find us on facebook

❑ To Exhibit ❑ To Visit ❑ General Enquiry

19-22: hCJ Japan Tokyo Big Sight Tokyo, Japan Japan Management Association E-mail: Web:

❑ To Exhibit ❑ To Visit ❑ General Enquiry

21-24: malFex PWTC Kuala Lumpur, Malaysia Mymalfex E-mail: Web: ❑ To Exhibit ❑ To Visit ❑ General Enquiry

26-28: Food ingredients China Shanghai World Expo Exhibition & Convention Center Shanghai, China China Food Additives & Ingredients Association E-mail: Web: ❑ To Exhibit ❑ To Visit ❑ General Enquiry


February 8-10: hospitality india HITEX Exhibition Centre-Hyderabad Andhra Pradesh, India Business Live E-mail: Web:

20-22: propak Vietnam Saigon Exhibition & Convention Center Ho Chi Minh, Vietnam Bangkok Exhibition Services E-mail: Web: AsiaPacificfoodIndustry

❑ To Exhibit ❑ To Visit ❑ General Enquiry

March 4-6: sino-paCk China Import & Export Fair Complex Guangzhou, China Adsale Exhibition Services E-mail: Web: ❑ To Exhibit ❑ To Visit ❑ General Enquiry

*All details subject to change without notice. Please check with organisers for updates.

10-13: Food & hotel indonesia Jakarta International Expo Kemayoran Jakarta, Indonesia PT Pamerindo Indonesia Web: ❑ To Exhibit ❑ To Visit ❑ General Enquiry

8-10: regional World health summit Ritz Carlton Millenia, Singapore MOH Holdings E-mail: Web: ❑ To Exhibit ❑ To Visit ❑ General Enquiry

NOTE To be considered for a listing in the Calendar of Events, send details of event including: name of event, date, venue and organiser’s contact details to the address given below. Editorial Dept Asia Pacific Food Industry eastern trade Media Pte Ltd 1100 Lower Delta Road #02-05 EPL Building Singapore 169206 Tel: 65 6379 2888 Fax: 65 6379 2805 E-mail:

Three simple words: source, grow and nurture. But words that play a vital role in the success of any business in the food and beverage industry. That’s why we place them at the heart of everything we do.

Enquiry Number


Health, natural & nutracuetical ingredients are now in unabated demand across Asia with the Chinese being the predominant consumers driving this growth. Join us as an exhibitor or visitor at Fi Asia China (co-located with CPhI), to network with 46,500+ visitors and discuss this unique and dynamic market with 450+ specialised and expert food and health ingredient suppliers.

Natural & Nutraceutical Products China

The perfect recipe for success.

25 – 27 June 2013 SNIEC, Shanghai China

Register to visit at

Organized by

Co-located with For more information or space


booking, please contact:


Fi Europe

Fi Asia

Fi Philippines

Lydia Ma

T: +86 21 64371178-396

Liadain Murphy Fi South America


T: +31(0)20 409 9588 E: Fi India

Fi Asia-China

Fi Istanbul

Find out more

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TYPE OF PRODUCTS wE NEED TO PURCHASE IN THE NExT 6 MONTHS ❑ Processing Equipment & Solutions ❑ Packaging Tools & Machinery ❑ Ingredients & Additives ❑ Software & Applications

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We turn taste into


Leiber is one of the leading producers of yeast specialties. With our wide range of yeast extracts, we serve a broad assortment in the field of savoury foods. Also natural flavour enhancing or typifying effects can be achieved this way. But Leiber offers more than taste. Obtained from natural and pure raw materials, our products support the demands of modern consumers: tasty, healthy food without chemical additives. We are your partner, if you desire to change taste into an enjoyment. Leiber GmbH, Germany •

Wide product range tailored to customer needs Naturally taste enhancing, HVP and GMO free Kosher and Halal certificates on request High quality products and services – made in Germany

Imagine providing healthy staple foods that are affordable for everyone.

Sounding out the unmet needs of tomorrow’s nutrition is essential for a successful business. We want to discover and meet these needs — open minded, with deep insight and in a constant, fruitful dialog with you. We are looking forward to your feedback at

APFI January/February 2013  

APFI September 2012

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