Page 1

easa013 reaction

visual identity


easa013 reaction

content introduction

3

visual constants

4

colour and black and white variant

5

negative

6

minimum space around the sign

7

examples of misuse

8 9

typography

10

posters

11 12 13

2


easa013 reaction

introduction The visual identity of EASA 013 REACTION provides the basic information and proper use of it in all forms of promotion and media.

3


easa013 reaction

visual constants

A

Visual constants are the starting point of visual identity and refer only to the event EASA013 REACTION (e.g. the sign, colours etc.).

A

The bases for making the sign and placing the logo are presented. Defined are also black and white variants and the use on a dark (black) background. A

2A

The starting point of visual identity is the ratio 2:1. All the elements aim to be as close to this ratio as possible. Individual parts of the sign are derived from that ratio.

A

A

The basic symbol of the project EASA013 REACTION is a DOMINO with 1 and 3 dots, symbolic of the year 2013.

A

2A

The symbol clearly communicates the project's main theme - reaction. Without reaction the domino is a dead object with no sense of existence. When a reaction is triggered, the domino becomes a live element that plays a key role in events around it and changes its surroundings - it causes other dominoes to fall if they are close enough.

A

A/4 A/4 A/4 A/4 A/4 A/4

A

A/4 A/4

A

2A

A

A/4 A/4 A/4 A/4 A/4 A/4

A

3 A 4

A/4 A/4 1 A A/10 40

The logo EASA013 REACTION is a global identification symbol of the project EASA 2013 SLOVENIJA. The logo and inscription can only be used in the prescribed manner. The use of this logo on products and in connection to services is a means of communicating the link of this product or service to the whole project EASA 2013 SLOVENIJA.

4


easa013 reaction

colour and black and white variant When presenting EASA013 REACTION the colours yellow, black and white are used.

basic colour combination

The sign's black and white variant is derived from the secondary colour sign. Yellow circles on the black background are replaced with white circles. The image shows the sign in its black and white variant. Black typography is used with the sign and logo. Colour system:

secondary colour combination

C:0 M:0 Y:100 K:0

R:255 G:242 B:18

C:100 M:100 Y:100 K:100

R:32 G:30 B:30

C:100 M:100 Y:100 K:100

R:254 G:254 B:254

black and white combination

5


easa013 reaction

negative For use on a dark or black background there are two options. You can use a colour sign on a dark background; in this case the sign is yellow. basic colour combination When printing with only one colour the sign is black on a white background.

black and white combination

C:0 M:0 Y:100 K:0

R:255 G:242 B:18

C:100 M:100 Y:100 K:100

R:32 G:30 B:30

C:100 M:100 Y:100 K:100

R:254 G:254 B:254

6


easa013 reaction

A A/4

2A

minimum space around the sign A There has to be enough space around the sign; this is determined by the size of the intermediate module in the sign (A).

A/4 A/4 A/4 A/4 A/4

A

If the sign is used in a geometrical shape which is not a rectangle, this shape has to outline it together with the minimum prescribed area around the sign.

A/4 A/4

The image shows the use in case of a circle.

A A/4

2A

A

A/4 A/4 A/4 A/4 A/4

A

A/4 A/4

7


easa013 reaction

examples of misuse a)

a) mirroring the sign is not allowed b) changing the colours is not allowed

X

c) changing the colours is not allowed d) changing the colours is not allowed e) changing the sign's background is not allowed

b)

f) changing the ratio between the logo and the sign is not allowed

X c)

X d)

X e)

X f)

X

8


easa013 reaction

examples of misuse g)

g) changing the ratio between the elements and the sign is not allowed h) using grayscale in a black and white combination is not allowed i) changing the logo is not allowed

h)

j) using the colour of the sign as a background is not allowed k) using the colour of the sign for a pattern is not allowed l) adding elements to the sign is not allowed

i)

j)

k)

l)

9


easa013 reaction

typography VAGRounded BT ABCCDEFGHIJKLMNOPRSSTUVZŽQWYX abccdefghijklmnoprsstuvzžqwyx 1234567890.!?,;:-#$%&’()=*

Visual identity EASA013 REACTION uses VAGRounded BT as its primary typography and ARIAL as its secondary typography in all variations.

Arial ABCČDEFGHIJKLMNOPRSŠTUVZŽQWYX abcčdefghijklmnoprsštuvzžqwyx 1234567890.!?,;:-#$%&’()=* Arial Bold ABCČDEFGHIJKLMNOPRSŠTUVZŽQWYX abcčdefghijklmnoprsštuvzžqwyx 1234567890.!?,;:-#$%&’()=*

Arial Italic ABCČDEFGHIJKLMNOPRSŠTUVZŽQWYX abcčdefghijklmnoprsštuvzžqwyx 1234567890.!?,;:-#$%&’()=*

Arial Underline ABCČDEFGHIJKLMNOPRSŠTUVZŽQWYX abcčdefghijklmnoprsštuvzžqwyx 1234567890.!?,;:-#$%&’()=*

10


easa013 reaction

posters 1)

2)

When designing posters two basic forms are allowed:

1

1 PREDSTAVITEV 3a) PREDSTAVITEV PROJEKTA EASA PROJEKTA

2013 SLOVENIJA EASA 2013

SLOVENIJA VURNIKOVA PREDAVALNICA 16/02/2013 OB 17ih

1

2

1) a poster in the shape of a square; aspect ratio 1:1 2) a poster in the shape of a domino; aspect ratio 1:2 + VAGRounded BT font family Possible uses: 3a) yellow square + black text in the VAGRounded BT font family 3b) black square + yellow text in the VAGRounded BT font family

3b) PREDSTAVITEV

PROJEKTA EASA 2013 SLOVENIJA VURNIKOVA PREDAVALNICA 16/02/2013 OB 17ih

11


easa013 reaction

posters Possible uses:

4a) 4a) square: domino above + yellow text on a black rectangle (ratio 1:2) in the VAGRounded BT font family

easa013 reaction 탑u탑emberk 04/08-18/08/2013

4b) square: domino above + yellow text on a black rectangle (ratio 1:2) in the VAGRounded BT font family 4c) square: domino above + yellow text on a black rectangle (ratio 1:2) in the VAGRounded BT font family + possibility of constructing a net or "domino" composition with selected photographs (EASA archive) in black and white technique

4b)

www.easa013.si fb.com/easa013 info(at)easa013.si

4c)

predstavitev um fg b-301 16/01/2013 ob 17ih

12


easa013 reaction

posters 5a)

Possible uses:

The purpose of this call is to select quality workshop proposals that will be carried out during the 33rd EASA in Žužemberk, Slovenia. A workshop is an idea, a reflection, an experiment, which corresponds to the given theme

worshops(at)

easa013

žužemberk/slovenia 04/08-18/08/2013

.si

call for workshops

5b) domino: black and white photograph (ratio 1:1) + yellow square (ratio 1:1) + black text in the VAGRounded BT font family

dealine

11/02/2013 The proposal should bi submitted by a group of two or three people. Although the call is intended for students or graduates of architecture, we would like to expand the event beyond this field.

5b)

5a) domino: black and white photograph (ratio 1:1) + yellow square (ratio 1:1) + black text in the VAGRounded BT font family

5c) domino: black and white photograph (ratio 1:1) + yellow square (ratio 1:1) + black text in the VAGRounded BT font family

The object of this competition is the selection of an appropriate solution to build a pavilion on the site of the former Saint Jacob’s church in Žužemberk, whose foundations are still burried underneath the square.

competition(at)

easa013

žužemberk/slovenia 04/08-18/08/2013

.si

pavilion competition

5d) domino: black and white photograph (ratio 1:1) + yellow square (ratio 1:1) + black text in the VAGRounded BT font family

dealine

11/02/2013 Construction of a permanent pavilion or installation is an idea that has been implemented since EASA 2003 in Denmark. The workshop is linked to a specific site for which students offer possible solutions.

5c)

The object of this call is the selection of the most awesome people to help at the whole event.

competition(at)

easa013

žužemberk/slovenia 04/08-18/08/2013

.si

call for helpers dealine

18/02/2013 People who want to apply must convince us that they are the best suited for this job.

5d)

The object of this call is the selection of the most awesome people to help at the whole event.

competition(at)

easa013

žužemberk/slovenia 04/08-18/08/2013

.si

call for participants dealine

18/02/2013 People who want to apply must convince us that they are the best suited for this job.

13

easa013 visual identity  

The visual identity of EASA 013 REACTION provides the basic information and proper use of it in all forms of promotion and media.