Executive Agent of the Month
E x e c u t i v e A g e n t M a g a z i n e - L o s A n g e l e s / S a n G a b r i e l V a l l e y - M a r c h, 2 0 2 1
Branch Manager | Mortgage Advisor NMLS-208008
c: (323) 819-3660 email@example.com Edward Aguirre
Sales Manager Mortgage Advisor
c: (323) 422-7752
Phillip Johnson Sales Manager Mortgage Advisor NMLS- 255343
c: (951) 217-4619
Rufina Guinto Mortgage Advisor NMLS- 294533
c: (626) 993-4126
Sales Manager Mortgage Advisor c: (323) 353-5352
Diane Avina Mortgage Advisor NMLS- 382664
c: (562) 244-6340
c: (213) 926-5137
Patty Fonseca Mortgage Advisor NMLS- 255279
c: (323) 697-9695
c: (562) 718-0409
c: (310) 658-1031
c: (626) 536-1195
c: (661) 301-0705
Sales Manager Mortgage Advisor
Mortgage Advisor NMLS- 1799019
c: (808) 463-2319
Give our experienced lenders a call today! ©2019 Finance of America Mortgage LLC is licensed nationwide | Equal Housing Opportunity | NMLS ID #1071 (www.nmlsconsumeraccess.org) | 300 Welsh Road, Building 5, Horsham, PA 19044 | (800) 355-5626 | AZ Mortgage Banker License #0910184 | Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act | Georgia Residential Mortgage Licensee #15499 | Kansas Licensed Mortgage Company | Licensed by the N.J. Department of Banking and Insurance | Licensed Mortgage Banker -- NYS Banking Department | Rhode Island Licensed Lender | Massachusetts Lender/Broker License MC1071. This document is provided by Finance of America Mortgage. Any materials were not provided by HUD or FHA. It has not been approved by FHA or any Government Agency.
Cover Story Marty Rodriguez Executive Agent of the Month Few real estate professionals may lay claim to the accolades, experience and reputation earned by Marty Rodriguez. During more than 40 years in the industry, Marty has adapted through changing times and markets, always with the goal of being better at what she does and giving more value to her clients.
25 Featured Professionals
08 Maria, Melody, Rufina, Marlene Finance of America Mortgage 4
14 Nidia Orozco Pinnacle Estate Properties, Inc
E XECUTIVE AGENT
How Will You Know a Socializer by Phone? -Tony Alessandrang Like a Pro -Steve Cook
PRESIDENT & CEO EXECUTIVE PUBLISHER
Fred Arrias VICE PRESIDENT GRAPHIC DESIGN Garon Arrias
How to Make Giving Back Routine -Simon T. Baileyg Like a Pro -Steve Cook
EDITOR Trudy Vanderhoff
PROFESSIONAL PROFILES H.K. Wilson
Passion Produces Profit! -Jeff Blackmaning Like a Pro -Steve Cook
CONTRIBUTING WRITERS Herbert Clark Charlene Gates John Harris Chris Richards Ronald Taylor Crystal Widen
46 Why Change is Good -Cheyenne Bryantg Like a Pro -Steve Cook
PHOTOGRAPHY iPhotography Studio Michelle Fairless Photography
EXECUTIVE AGENT MAGAZINE PO Box 73384 San Clemente, CA 92673 Ph: (949) 297-8323 Fax: (949) 266-8757 Fred@ExecutiveAgentMagazine.com www.ExecutiveAgentMagazine.com
Teaming With Success -Craig Harrisonating Like a Pro -Steve Cook
18 Do You Have a Plan for Your Life? -Jim Rohniatating Like a Pro -Steve Cook
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Do You Have a Plan for Your Life?
hen you are a person of character, you know who you are and where you want to go. You’ve already spent a great deal of time thinking about it. You’ve been working on the parts of your personality that will make you better—your attitude, your health, your time-management skills. You’ve been putting it all down on paper. And you’ve developed positive self-direction. As you talk with yourself every day, how often do you ask, Is what I am doing today getting me closer to where I want to be tomorrow? Because here’s what you don’t want to ever do: kid yourself. Kid your neighbor and kid me and kid the marketplace if you want to, but don’t kid yourself. You can’t wait around with your fingers crossed hoping you’ll arrive at a good destination when you’re not even headed in the right direction. You say, Well maybe the wind will take me. There’s a chance, of course, but it’s about as likely as winning the lottery. You’ve got to take charge. Ancient scripture says that hope, if it’s delayed long enough, can make the heart sick. You’ve got to ask yourself often, Am I performing the disciplines that are taking me in the direction that I want to go? I don’t want to delude myself and think I’m on the way to financial success when there’s not a prayer. I don’t want to delude myself into thinking there’s someone else who will take care of it. Nobody else is going to take care of it. Nobody else is going to take care of me. What if all of your negative-thinking relatives turned positive? What would that do for your fortune and your future? Not much. If prices came down a little, what would that do for your sophistication and your culture? Not much. If the economy gets a little better, what would that do for you? Not much.
If you don’t make plans of your own, you’ll fit into someone else’s plans. And what do you think they have planned for you? Not much. Most people wake up every morning counting on this “not-much” list. And that’s all they have: not much. Not much hope. Not much promise. Not much progress. They’re driving what they don’t want to drive, living where they don’t want to live, doing what they don’t want to do. Forget the thief waiting in the alley to snatch your purse. What about the thief in your mind? He is tempting you to become lazy, not stimulated by thoughts and questions. Don’t become a victim of yourself. Ask yourself these questions: • Is this the direction that I want for my life? • Is this someone else’s direction? • Is it a goal that has been ingrained in me since my childhood? • Is it my parents’, my spouse’s, my boss’s or my children’s? • Is it mine? Ask yourself these questions. Get into the debate of your inner mind. • What am I doing that works? • What am I doing that doesn’t work? Debate it all. Work with your mind to figure out the best possible direction for you. This is your selfdirection. Jim Rohn was a leading author, speaker and business lecturer. He is the author of 7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher, among other fantastic books and audio programs.
Branch Manager | Mortgag NMLS-208008
c: (323) 819-3660 ggarza@financeofamerica. Edward Aguirre
Sales Manager Mortgage Advisor
c: (323) 422-7752
c: (323) 353-5352
Phillip Johnson Sales Manager Mortgage Advisor
MAKE THE MOVE TODAY, BE A
Rufina Guinto Mortgage Advisor NMLS NMLS- 294533
294533 c: (626) 993-4126
Mortgage Advisor PART OF SOMETHING NMLS- 484173
c: (562) 244-6340
c: (951) 217-4619
Diane Avina NMLS- 382664
Sales Manager Mortgage Advisor
Mortgage DamianAdvisor Marlene NMLS- 340045 Pascual c: (562) 718-0409 NMLS 484173
Mortgage Advisor BIGGER! NMLS- 1518436
c: (626) 536-1195 c: (661) 301-0705 Finance of America Mortgage is a diversified national lender dedicated to providing solutions to improve the financial well-being of its customers. Established in 2014, Finance of America serves borrowers through trusted brands including Finance of America Mortgage LLC, Finance of America Reverse LLC and Finance of America Commercial LLC. Combined, Finance of America’s divisions are licensed in all 50 states, Washington D.C., Puerto Rico and the U.S. Virgin Islands and operate in retail and wholesale channels.
WE HAVE WHAT YOU NEED
Give our experienced lenders a
©2019 Finance of America Mortgage LLC is licensed nationwide | Equal Housing Opp Variety of loan options | Co-branding opportunities | We direct lender | Local (www.nmlsconsumeraccess.org) | 300are WelshaRoad, Building 5, Horsham, PA 19044 | (800) 355 #0910184 by the Department of Business Oversight under the California Residential Mo underwriting and processing | Our very own| Licensed suite of propriety products | Purchase, refinance Mortgage Licensee #15499 | Kansas Licensed Mortgage Company | Licensed by the N.J. Departme and much more Mortgage Banker -- NYS Banking Department | Rhode Island Licensed Lender | Massachuset
This document is provided by Finance of America Mortgage. Any materials were not provided by H FHA or any Government Agency.
Conforming | FHA | Jumbo | High Balance | Seconds | Renovation Loans | Construction | USDA | Down Payment Assistance In 2020, we funded 29.8 BILLION in total loan volume.
In 2020, we launched 118 new products, programs, and policies to provide our customer the best home financing needs.
In 2020, we helped 89,710 Americans achieve homeownership.
Gabriel Garza Branch Manager NMLS-208008
c: (323) 819-3660 firstname.lastname@example.org ©2021 Finance of America Mortgage LLC is licensed nationwide | Equal Housing Opportunity | NMLS ID #1071 ( www.nmlsconsumeraccess.org) | 300 Welsh Road, Building 5, Horsham, PA 19044 | (800) 355- 5626 Licensed by the Department of Financial Protection and Innovation under the Cali fornia Residential Mortgage Lending Act Not intended for consumer distribution or use. For mortgage or industry professionals only. Equal Opportunity Emp loyer
s a Sales Manager and Mortgage Advisor at Finance of America Mortgage, Maria Rosa is passionate about helping families move their dream of home ownership forward. Born in Nicaragua, Maria’s parents immigrated to the U.S. when she was a baby. She watched them struggle to learn English and integrate into American culture. Her father eventually became a Realtor®, which further enhanced Maria’s appreciation for the American Dream. When Maria earned her bachelor’s degree in business finance from California State University, Long Beach, he recommended that she enter the mortgage side of the industry. Maria began her career as an assistant to a top-producing loan officer during the boom market of the early 2000s. After a year of intensive experience, she became a licensed loan officer in her own right. “I fell in love. I liked that people were coming to me for help. It’s not like trying to sell something to them. I’m helping with their dream.”
elody Gomez has devoted more than 17 years to perfecting her understanding of the mortgage loan process. Her clients and real estate partners have long relied upon her expertise in interpreting the latest market trends and innovations in lending programs. She has successfully guided more than 2,000 families to home ownership over the course of her career, and she looks forward to helping many more achieve the American Dream. Through her tenacity and outstanding work ethic, Melody has maintained high sales production and attained management status within several organizations. After eight years as a branch manager at a mortgage company in Whittier, Melody reunited with longtime colleague Gabriel Garza at Finance of America Mortgage in City of Industry. As sales manager, Melody assists with recruiting and training loan officers while continuing to originate loans. “Ive known Gabriel since the beginning of my career,”
or Rufina Guinto, Mortgage Advisor at Finance of America Mortgage in Montebello, life has come full circle. After earning her Bachelor’s degree in Civil Engineering in her home country, the Philippines, Rufina enjoyed a successful first career in the homebuilding sector. Answering the call to adventure, she came to the United States in 2005 to see what new opportunities awaited her. Once here, she replied to an ad for a mortgage loan officer position who hired her and offered training. Rufina says she didn’t realize how challenging the path ahead would be. In addition to learning her new job duties, she also had to adjust to a new culture. “I’m a dreamer, but I’m also a believer and a doer,” Rufina says, “In everything I do, I always give my best and if things don’t work out with the timetable I gave myself, I’d move on. Luckily, I got my first client on my third week at the job and the rest is history. It was not that easy but hard work and dedication paid off. I am grateful that since 2005, I’ve had clients who eventually became friends then became extended families as well.”
eet Marlene Damian-Pascual, Mortgage Advisor at Finance of America Mortgage in City of Industry. Marlene’s comprehensive experience in the housing market spans both new home sales and mortgage lending. Over the past decade, she has worked with some of the industry’s largest financial institutions, and she has become a specialist in down payment assistance programs. Marlene says she is delighted to be working at Finance of America, where she has many resources to help her clients become homeowners. “All of the products and support we offer for down payment assistance is really wonderful. My manager, Gabriel Garza, is looking in the same direction of how to help people with these programs.” According to Marlene, the extra paperwork and additional work hours that such programs require are well worth the effort. “You have to have a passion and dedication to do these types of loans. It’s not for the money; it’s for the dreams you’re giving to the families. That’s what gives me the energy to do this.” ExecutiveAgent Magazine
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How Will You Know a Socializer by Phone?
hat’s up? or “What’s happening?” are usual Interacting Socializer opening lines. They are sometimes so animated that their gestures can be transmitted via the phone lines. How? By their varied, emotional vocal inflections/intonations and their colorful choice of words that may tend toward exaggeration. “Really? That’s fantastic!” or, “You have to be kidding me!” The telephone can be a favorite toy that enables them to both prolong conversations and recharge themselves, especially when no one else is physically around. “I just called because I’m bored.” You may also detect background noise when you speak to individuals of this type. They sometimes put on the TV or radio just for the sound, visual stimulation, and activity. On the phone, Interacting Socializers speak rapidly and emotively. “I feel that if we go through with this plan, the community will resent us as anti-environmentalists,” or, “I feel that I’ve contributed enough to this organization over the years to allow me to talk about this.” Other styles may more naturally use thinking words, instead.
Say It With Feeling Typically, you’ll notice a wide range of vocal inflection and intonation and a tendency to want to know your reaction. “Do you feel that way, too?” They liven up conversations with personal anecdotes and may keep you on the phone longer than you had anticipated. If you need to extricate yourself from an extended monologue, try something like, “Well, Don, it’s been great talking with you. I’m really looking forward to our appointment on Monday!” If you say it with feeling, the Interacting Socializer may already eagerly anticipate your meeting. Dr. Tony Alessandra has authored numerous books, recorded over 50 audio and video programs, and delivered over 2,000 keynote speeches since 1976. If you would like more information about Dr. Alessandra’s books, audio tapesets and video programs, or about Dr. Alessandra as a keynote speaker, visit his website at www.alessandra.com.
E XECUTIVE AGENT
Nidia Orozco Written by H. K. Wilson
ealtor® Nidia “Oz” Orozco has always known it is her calling to work with people. This super fit mom of three began her career as a health and fitness coach, helping other women develop strength and confidence through physical training and healthy eating habits. But when an opportunity arose to work in real estate, she saw a chance to help families in a new way. Nidia excelled during her first year as a licensed agent and, today, she maintains a thriving practice at boutique Pinnacle Estate Properties in Northridge. As a young professional and First Time Buyer Specialist (FTBS) certified by the California Association of REALTORS® (CAR), Nidia makes best use of technology and social media marketing to advance her clients’ real estate goals. Since COVID has limited much of the face-to-face interaction that is customary during a real estate transaction, Nidia’s ability to leverage digital media and communicate virtually has given her a clear edge on her competition. Nidia is tireless in her care for her clients, remaining available to pick up the phone or meet with them no matter the time. She is a solutionsoriented professional who maintains a positive outlook and seeks creative options when problems arise. Nidia’s character is evident in her honesty, even when she has to give a client unwelcome news. “I’m very upfront and never just tell someone what they want to hear,” she says. “It doesn’t help them. I tell them what they need to hear in order to reach their goals. That’s what it’s all about — helping families move on with their plans and real estate goals. I’m always honest if I think something doesn’t make sense financially for them. I give them my professional advice so they can make a decision with the facts. When all is said and done, I make sure they know the final decision is theirs and I will always be okay with that.”
A recent buyer said this about working with Nidia: “Nidia is a great agent and made our first home buying experience way less stressful than we had anticipated it would be. Not only was she ready and willing to answer, literally, any questions we had, but she was also always available! Nidia was also very reassuring whenever we had any concerns and always made sure we totally understood and were comfortable with making any moves we would decide on. It was a great pleasure to have had Nidia working with us, and we 100% recommend her.”
A Partner on Your Home Buying Journey In 2020, Nidia joined forces with her partner in life and real estate, Edgar Correa, to co-brand their real estate practice with the motto: “Move in Excellence.” In a market where inventory is low, they are working diligently to find homes for their large pool of qualified buyers, many of whom are also Millennials. “I’m in the office every day making calls, trying to find the next seller. We have a lot of buyers of every price point, and we feel it is part of our professional responsibility to provide inventory for our community.” Nidia says she owes much to the many people who have contributed to her success in real estate, including mentor Danny Morel. “The last five years I have been very attuned with my spiritually and higher power, which is God. Danny has impacted me with connecting both my business and self-belief. The foundation of what I do starts with my belief system, and aligning it is something I know will help me reach my goals. He has really helped me to know that everything I want to be, I already am — I am love, I am abundance and I am more powerful than I currently realize.” In constant pursuit of growth and self-improvement, Nidia follows the system for goal setting outlined in the book, “The 12 Week Year.” Authors Brian P. Moran and Michael Lennington challenge the effectiveness of traditional goal setting using annual goals and propose breaking goals into 12-week periods instead, improving your ability to plan and execute consistently. “When you plan for the whole year, it’s easy to procrastinate on your goal. It’s more realistic if you think of a year as 12 weeks. At end that ‘year,’ you can review what worked or didn’t, and either continue or make adjustments, and then plan the next three months.” One of the reasons Nidia loves real estate is that she can help families while also being present with her own family. Working out remains one of her personal passions and, in particular, she enjoys lifting heavy weights. “I try to stay healthy for myself, my children and my business. I know I can never have total balance, but as long as I’m doing the things that make me feel good, everything else just flows. I also love to read. I think often as women, we forget to take care of ourselves.”
Nidia had the joy of buying her own home last year, and she says she is eager to help others achieve this important life milestone. “At the end of the day, I work with people — not sellers, not buyers, not a transaction. They are people with plans and goals and problems to solve. I like connecting with people, getting to know their families, goals and struggles. I’m genuinely interested in their plans and being part of their journey with them.” Nidia “Oz” Orozco Pinnacle Estate Properties, Inc 9137 Reseda Boulevard Northridge, CA 91324 Tel: 818-312-5226 Email: email@example.com Web: www.moveinexcellence.com DRE # 02060190
Nomination Form Nominate a fellow REALTOR® to be featured in one of our feature stories; on the cover as Executive Agent of the Month, or as a special feature story. All candidates must be nominated by a real estate professional. The selection process includes a questionnaire, personal interview, reference check and final approval by the Advisory Council. Candidates are evaluated based upon professionalism, length of service and uniqueness of story, as well as industry and community involvement.
DO YOU KNOW SOMEONE
TO NOMINATE? I Nominate: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Submitted By: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Fax/Email nomination to: Executive Agent Magazine PO Box 73384 San Clemente, CA 92673 Fax: 949.266.8757 Email: Fred@ExecutiveAgentMagazine.com Tel: 949.297.8323
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Teaming With Success
e are surrounded by examples of great, and not-so-great, teamwork. Recently I flew to Los Angeles, visited relatives, took in a parade with floats, bands and street performers, saw a football game and attended an opera. Countless teams made it all possible, whether on stage or back stage, seen or unseen. You too are a part of a variety of teams. How well you work together tells me how successful you are. Are you teaming with success?
True teamwork takes time and a willingness to contribute to the greater good of the team, as opposed to only looking out for number one. It begins with a desire to work on behalf of the group. Examine your motives. In successful teams, when the teams win their teammates too reap the rewards. Ineffective teams are often betrayed by selfish team members whose individual goals supersede their team’s goals. Among the hallmarks of effective teams, whether in sales or service environments: • A shared vision of the mission of the team and its goals • Willingness to meld one’s individual talents for the betterment of the team • Clear communication in both directions: between team leader and team members, and amongst members themselves • Ample appreciation of individual differences within one’s team • Recognition and reward of team members for their efforts I have chaired boards of directors, coached basketball teams domestically and internationally, and managed talented and not so talented groups within and beyond high-tech. I know from experience that lines of authority alone do not guarantee dedication, loyalty and a shared sense of team play. Similarly, I have been a member of functional and dysfunctional teams and have seen first-hand that talent alone doesn’t guarantee success. Successful teams are about a coming together of talent, a melding of minds and mindsets, and an ability to focus on the big picture.
Team members seek the following: • To be heard • To feel important • To be valued, appreciated and recognized • An opportunity to express individuality These can all occur on well-led teams, without sacrificing the team spirit. It’s a mistake to believe that the best team leaders treat everyone the same way. Realistically, not everyone wants nor needs to be treated the same way. Whether in sales or service situations, many team members are self-motivated. They are self-starters who want the keys to the car and then ask that you step away from the curb. Other team members want and need reassurance, support and a little hand-holding. Neither is right nor wrong. But each excels when treated the way they most want to be treated. Team leaders should strive to achieve the following: • A clear vision of the team’s goals and objectives that they consistently articulate • Appreciation of who each team member is and how to relate to them: personality, temperament, strengths and weaknesses and style • Cohesion through regular communication • Support for each team member • Recognition for members’ accomplishments and group milestones Teamwork is developed over time. Day by day your team can strengthen itself through experience and the natural relationships that occur over time. With time and attention to these tips, soon your group will be teaming with success! Craig Harrison is an instructor with the University of California at Santa Cruz Extension’s Business department, has been profiled in The Wall Street Journal and cited in Business Week. As a manager, consultant, publisher and curriculum developer, he developed his digital dexterity, helping the technical world train and communicate more effectively. Copyright© 2007, Craig Harrison. All rights reserved. For information contact FrogPond at 800.704. FROG(3764) or email susie@FrogPond.com.
HELPING MILITARY & VETERAN
FAMILIES REALIZE THE
AMERICAN DREAM! 2,600 + VETERANS
EDUCATED ABOUT HOMEOWNERSHIP
1,500 + FAMILIES
WHO WE ARE Established in 2011, the USA Homeownership Foundation, Inc. DBA Veterans Association of Real Estate Professionals (VAREP), is a nonprofit 501(c)(3) organization dedicated to increasing sustainable homeownership, financial-literacy education, VA loan awareness, and economic opportunity for the active-military and veteran communities.
WERE HELPED THROUGH VAREP CARES
OUR FIVE POINT PLAN
750 VETERANS PLACED IN HOMES THROUGH OUR PROGRAMS
WHO CAN JOIN? Any individual regardless if you have served or not. VAREP and its members represent and work within all sectors of the real estate, housing and financial services industries... WE WANT YOU!
1. Homeownership Advocacy – Advocate nationally to develop programs that reduce barriers to homeownership in the military and veteran communities. 2. Community Outreach – Foster responsible homeownership in the military and veteran communities by providing housing education and counseling services. 3. Professional Membership – Provide a place where real estate and financial service professionals can share ideas, get educated, and be empowered to better serve the real estate needs of service members, veterans, and their families. 4. Veteran Job Creation – Provide employment opportunities through posting on our military and veteran job board. We are also working on creating awareness among companies to include veteran-owned businesses in their supplier diversity program. 5. Affordable Housing – Provide affordable home buying opportunities for veterans and service members who have gone through VAREP’s homeownership education counseling services.
info@VAREP.net | w w w .VAR EP. n e t | 951-444-7363 VAREP IS A 501.C.3 NON-PROFIT ORGANIZATION AND YOUR CONTRIBUTION IS TAX DEDUCTIBLE. USA HOMEOWNERSHIP DBA VETERANS ASSOCIATION OF REAL ESTATE PROFESSIONALS TAX ID: 45-2458485
How to Make Giving Back Routine
lbert Einstein once said, “It is every man’s obligation to put back into the world at least the equivalent of what he takes out of it.” While I agree with him, I also understand how easy it is to become overwhelmed (or at least a little confused) when deciding what shape philanthropy or contribution might take for you. The benefits of giving back are well-supported by research. The Science of Generosity initiative, a comprehensive review of more than 500 studies on giving, found that givers experience countless benefits as a positive side effect of philanthropy. One study published in the National Library of Medicine found that charitable donations activate neural activity in the area of the brain that processes pleasure and reward. Researchers from Harvard University and the University of British Columbia uncovered that spending money on another cause or person led to lasting improvements in people’s overall happiness and life satisfaction. And, perhaps most notably, a 20-year study done by the University of Buffalo discovered that altruistic behaviors can even reduce mortality rates. We all know we should give back, but making it routine can be hard when we’re unsure what to support, where to give or how much is appropriate. Here’s how to get started.
Identify your cause. Ask yourself these questions to figure out what cause speaks to you most. • What social, political, environmental or logistical problem do I want to solve? • We all have a cause or concern that is dear
to us. The trick is figuring out how you can leverage yours to connect your heart and your hands. Try micro-philanthropy. Once you’re ready to begin giving, keep in mind that your contributions don’t need to be astronomical. Micro- philanthropy is the practice of leveraging charitable donations made in smaller increments. This could mean anything from 25 cents to $10 or $200. Micro-giving can take many forms, from $1 Red Cross pledges at the grocery store checkout to event sponsorships like dollar-per-mile 5K races. To figure out the right type of micro-philanthropy for you, ask yourself these questions: • What is the best use of my time, talent, network or resources? • What community project could I contribute to? • Does my organization have a companysponsored event or donation-matching program? • Is there someone I could mentor? Thinking about giving back in this way makes philanthropy more affordable, relatable and attainable. The tennis legend Arthur Ashe put it best when he said, “Start where you are. Use what you have. Do what you can.” Simon T. Bailey is an international speaker, writer and personal transformation strategist. He is the author of Shift Your Brilliance: Harness the Power of You, Inc., and Be the SPARK: Five Platinum Service Principles for Creating Customers for Life. When he’s not working, he enjoys rooting for the Buffalo Bills (his hometown team).
Know of a Realtor doing amazing things? NOMINATE them to be our next
Executive Agent of the Month
Executive Agent of the Month
Bringing Value to Generations of Homeowners Written by H. K. Wilson - Photography by Ian Wiant
ew real estate professionals may lay claim to the accolades, experience and reputation earned by Marty Rodriguez. During more than 40 years in the industry, Marty has adapted through changing times and markets, always with the goal of being better at what she does and giving more value to her clients. In a business where many can perform the mechanics of buying or selling a home, she says value is the true differentiator. “Service is a given,” she says, “It’s expected. But not everybody brings value to the table, and that’s where we shine.” The award-winning team that helps Marty shine includes her husband of 50 years, her daughter and son. “My daughter Shelley is a graduate of USC. She runs the company and my personal business, and she is
the responsible broker. She brings great organizational skills to the systems and procedures that make us an exceptional company. My son Sean handles my IT and can do anything from building a computer to building a house. I have two awesome kids and otherwise wouldn’t be doing what I do. Since I’m a workaholic, it means I get to see them all the time. I am fortunate to have 2 additional ladies, who happen to be sisters, on my Management Team, Jesenia Magallon, Sales Manager and Valerie Ayala our Sales Support Manager. Both ladies started working with me as teenagers and are now going on 16 years and 11 years, respectively. These two ladies exemplify the standards of our company in everything they do and are an invaluable part of our family business.”
The story of Marty’s extraordinary career begins in childhood. She developed her own ideas about the profound meaning of the American Dream growing up in El Monte, California, with her parents and 10 brothers and sisters in a two-bedroom house with only one bathroom. “For as long as I can remember, my parents owned the house we lived in. Owning our own home gave us the security and stability that all families dream of. There were 13 people in that house, but it was ours. My dad served in the Army under General MacArthur and then worked as a barber while my mom stayed home to raise all 11 of us. We all went to Catholic school for 12 years, and since we all wore uniforms, we never had a lot of
clothes. I always say it’s a good thing, because we had no place to put them!” Precocious and inquisitive, Marty proved herself a superb salesperson at an early age, when she repeatedly achieved the highest sales of candy and Christmas cards at school. Her success foreshadowed what she would later achieve in real estate. She got into the business at her husband’s behest in 1978, achieving award-winning sales in the early 1980s when interest rates were 18 to 20 percent. Marty went on to win numerous honors in the CENTURY 21 system. She was named World Sales Champion 10 times in her career, and from 2008 to 2020 #1 CENTURY 21 team in the U.S.
“I’ve been through some interesting times,” she says. “People who get into the business today don’t know what tough is. It was harder to qualify for loans back then. Today, everything is easier and faster, but it taught me I could sell in any market as long as I put my mind to it.” According to Marty, the biggest challenge in the current market is a surplus of buyers and lack of inventory. She and her team strive daily to find homes and win transactions for their clients. In addition to being known for their professional excellence, they often succeed for their tenacity and communication. “Communication
and documentation make all the difference in whether an offer is accepted or not. When you’re negotiating a transaction and text and email are not moving things forward, it’s important to pick up the phone and have a conversation with the parties.” There is nothing Marty doesn’t know about real estate, and she considers education an ongoing process. “You never stop learning until the day you die,” she says. Marty has made it her mission to become an expert in every aspect of her business, including construction, trusts, probate, conservatorships, contracts, REOs and short sales. She can also call upon innumerable resources to get the job done.
In addition to bringing value, Marty also brings values — the old fashioned kind. More than 20 years ago, she and her team crafted their “Rules of the Road.” These include things like respect, positivity, open communication, excellence and teamwork. Marty says these values still define her business and team just as accurately today as they did then. The things that truly matter never go out of fashion.
During her remarkable career, Marty has touched the lives of countless families, ensuring their opportunity to experience firsthand the benefits of home ownership. “A home is the most important and valuable thing you can give a family. I picked the right profession, because I believe in the value of home ownership.”
Marty Rodriguez CENTURY 21 1030 E. Route 66 Glendora, CA 91740 Tel: 626.674.1466 firstname.lastname@example.org www.c21martyrodriguez.com DRE # 00632854 ExecutiveAgent Magazine
Mediterranean Beauty 7629 N Ben Lomond Ave, Glendora, CA 91741 Nestled in the picturesque hills of Glendora, this newly constructed estate boasts breathtaking views of the San Gabriel Valley, stunning skyline of Downtown LA, and Southwest to the Palos Verdes Peninsula. A unique property like this only comes around once in a lifetime! Sitting on a private 22,515 sq ft lot, rests 4,610 sq ft of Mediterranean beauty that you will be lucky to call your own. Excellence and elegance are poured throughout every room. The great room’s 2-story ceiling, mid-1800s reclaimed solid 1” hardwood flooring, SONY surround system, and handcrafted wood accent fireplace completely open through a 12’x10’ recess glass wall to the 469 sq ft California room. The indoor/outdoor become one as the doors open to the picturesque backyard highlighting an entertaining California room accented by a floor-to-ceiling fireplace, vast grass area with enough space to design a pool, and sweeping panoramic views providing a truly phenomenal ambience. Gourmet kitchen boasts top-of-the-line GE Café stainlesssteel smart appliances with copper accent and leads to a full-view dining room. Wake up to the morning sun on the skyscrapers of Downtown LA and fall asleep to LA skyline lights, as you enjoy the majestic master suite presenting large glass French doors opening to the backyard and private master bath featuring His & Hers vanities, rain shower, soaking tub and walk-in closet. This smart home is complete with a study/office, common loft with a laundry chute, 4 large bedrooms with spectacular views, and 5 exquisitely designed bathrooms. The garage floor includes an 884 sq ft 4-car garage with a quality epoxy finish and a game room/private suite offering a private entrance and balcony. This luxurious, elegant, and professionally designed estate awaits you. $2,275,000 32
Marty Rodriguez DRE # 00632854 CENTURY 21
Tel: 626.674.1466 Email: email@example.com Web: https://www.c21martyrodriguez.com ExecutiveAgent Magazine
Exquisite Malibu Sanctuary A serene sanctuary for exquisite living and impressive entertaining with breathtaking views, Bali-style design, and contemporary comforts. Over 1.2 acres, PCH to Malibu Rd, with palm-lined drive, two-bedroom guesthouse, lighted tennis court/pavilion, four-car garage. U-shaped house has reflecting pool entry, interiors by Martyn Lawrence Bullard, ornate woodwork, high ceilings, exterior doors that vanish for seamless flow. Ocean-view living room has facing fireplaces, opens to patio. Great room comprises family room, dining area, gourmet kitchen with pantry. One wing has two bedrooms. Other wing has majestic ocean-view owner’s retreat with covered patio, luxe bath, large closets/dressing areas, Bali-inspired library/study. Lower level party-perfect bar room with wine storage, spacious home projection theater, two powder rooms, changing room, and another bar opens to lower patio, spa, sitting areas, lawns, infinity ozone pool, patio, cabana, and steps to Malibu Road. A livable legacy. 24834 PCH, Malibu, CA. $65,000,000
Chris Cortazzo DRE # 01190363 COMPASS
Tel: 310.457.3995 firstname.lastname@example.org https://chriscortazzo.com ExecutiveAgent Magazine
Panoramic Ocean View LAGUNA NIGUEL, CALIFORNIA Welcome to 6 Jencourt at guard-gated Bear Brand Ranch, where a lofty homesite extends 24,219 square feet, welcoming panoramic ocean, sunset, and Catalina Island views. Lush, tropical grounds host a putting green, resort pool, spa, five ensuite bedrooms and 8 baths, and a subterranean 10-car garage with workshop and secured firearm display room. Located at: 6 Jencourt, Laguna Niguel, CA 92677 $11,995,000
DRE # 01176379
Echelberger Group Pacific Sotheby’s International Realty 302 N El Camino Real #214, San Clemente, CA 92672 O: 949.498.7711 | M: 949.463.0400 email@example.com https://echelberger.com ExecutiveAgent Magazine
Developer’s Dream 1951 Bel Air Rd. Los Angeles, California A once-in-a-lifetime opportunity to build a major estate on this private 4.7 acre site at the top of Bel Air Road. Plans and permits are ready to build a 15,000 + sq ft trophy estate with 12 car garage in one of the most prestigious locations in the world. The expansive flat pad is a developer’s dream, with all infrastructure already in place. The luxury estate can have a multitude of guest rooms, state-of-the-art chef’s kitchen with indoor/outdoor dining for the most exclusive of entertainers. No expense was spared in designing this home that takes advantage of the panoramic views of Century City & The Stone Canyon Reservoir. The retaining walls already built, the graded drive, and other improvements completed, this property is ready to build and positioned to be one of the best homes in prized Bel-Air. Build the lifestyle you’ve always dreamed of. Plans and all related reports are available for review for qualified buyers. Must see to appreciate! $10,999,000 38
DRE # 01365331
DRE # 01749421
Tel: 310.467.7253 Nourmand & Associates firstname.lastname@example.org RochelleMaize.com email@example.com PateStevensGroup.com ExecutiveAgent Magazine
Exclusive Westlake Island Main Chanel Estate 32156 Oakshore Dr. Westlake Village, CA 91361 - 32156OakshoreDr.com Spectacular waterfront estate located within the exclusive Westlake Island 24-hour guard gated community! Optimally situated on a double lot with phenomenal main channel views, this custom-built home offers both privacy and tranquility from the vast interior windows to the exceptionally large terrace with private boat dock. The welcoming floor plan boasts 8,099 sqft of living space with an indoor/outdoor lifestyle featuring high ceilings, sumptuous mezzanine with curved staircase, sleek gourmet kitchen with center island open to the spacious family room, a private ground level guest suite, a ten-seat sound-proofed & tiered theatre, climate controlled 3,000 bottle wine cellar, indoor jacuzzi spa room with steam shower, 4 fireplaces & an elevator! Master Suite is located on a wing of its own with a huge walk-in closet and a luxurious master bath and intimate library. Upstairs level also includes an office and two additional guest bedrooms. Live the Westlake Island Lifestyle with Boating, Fishing, and Lakeside Dining Year-Round. Close proximity to Sherwood Country Club, upscale restaurants & shops. Listed at $9,995,000
Amazing Views of Lake Sherwood 196 Lower Lake Rd. Lake Sherwood, CA 91361 - 196Lowerlake.com Set amidst the beautiful Santa Monica mountains, this home truly must be seen to be believed! Every inch of this approx. 8,100 square foot masterpiece has been crafted with the finest materials and workmanship and infused with the tranquility of nature. Spectacular great room with unrivaled custom kitchen and Panoramic views! Quintessential family room with doors of glass and entertainment deck overlooking spectacular Lake Sherwood. Exquisite Elk Mountain Stone from Montana form the exterior, and handsome wide plank Hickory floors run throughout the entire home!! Media room, Indoor Pool & Spa with gym, elevator and oversized Garages with lifts are just some of the incredible amenities. Every detail has been thought of in the recent renovation, and there is absolutely nothing remaining to do!! Fully custom furnished 5 bedrooms and 6 baths; one guest suite with kitchenette. Offering the most discerning buyer the ultimate luxury vacation lifestyle, Boating, Kayaking, paddle boarding and more! Listed at $9,495,000
Point Dume Designer Estate MALIBU, CALIFORNIA Stunning designer estate in a prime Point Dume bluff-front location, with unobstructed white water and panoramic ocean views. Located behind custom gates and surrounded by mature landscaping, this property provides a private peaceful setting, with walls of glass showcasing the sweeping coastline views, from sunrise to sunset. This two story home features expansive outdoor patios, and the entire property exudes style and sophistication. The primary suite is on its own level w/spa-like bathroom & private ocean view sun deck. Two additional well-appointed bedrooms have their own baths, and there is a separate office. Luxurious lawns surround the outdoor entertaining areas, providing various options for watching the whales and dolphins – the ultimate in Point Dume indoor/outdoor living. 7181 Birdview Ave. Malibu, CA 90265 $8,250,000
Ellen Francisco DRE # #00790314 Coldwell Banker Global Luxury Director
Tel: 310.589.2464 firstname.lastname@example.org www.ellenfrancisco.com ExecutiveAgent Magazine
CHRIS ADLAM 310.493.7216
Vista Sotheby’s International Realty
Once In A Generation As the gates open and you make your way down the motor court, you might think you’ve arrived at a 5-star resort; in reality; you’ve arrived at your own historic hideaway in Palos Verdes Estates. Commanding ocean and coastline views, over 13,000 square feet, guest house, tennis court, movie theater, putting green, the amenities are endless. The grounds are woven with secret gardens and outdoor treasures. Video at chrisadlam.com $18,950,000
Passion Produces Profit!
assion is mandatory! There must be a fire in your belly, a passion in your gut, a sense of excitement in your sinew. You must have a missionary zeal, along with a relentless pursuit to satisfy your customers, clients and prospects.Your passion has nothing to do with phony smiles, clever phrases and hanging banners with slogans. It means your ability and desire to compete profitably now and throughout the 21st century. Passion is burning the midnight oil. It’s going the extra mile. It’s doing the unexpected. Passion is your positive attitude in a world of negativity. It’s finding the extra fuel when you thought your tank was dry. It’s an unwillingness to accept second best or “it’s good enough.” Passion, somehow, lets you execute, even when you’re exhausted. Passion confidently pits you against your toughest competitor—you. Passion converts suspects into prospects. Prospects into customers. And, customers into friends for a lifetime. Passion turns successful salespeople into superstars! Jeff Blackman, J.D., CSP is an international speaker, author, broadcast personality and lawyer. This article is excerpted from Jeff ‘s latest book, “RESULT$: Proven Sales Strategies for Changing Times.” (Successories, 1998.) His extensive work with clients in the areas of sales, marketing, negotiations, customer service, leadership and adapting to change—has earned him the title of “business-growth specialist.” His books, audio and video business-growth tools include; RESULT$, Peak Your Profits, How to Set and Really Achieve Your Goals, Profitable Customer Service and Opportunity $elling. To learn more about how Jeff can help you— maximize results, please contact Susie Hale at The Frog Pond Group, 800.704.FROG (3764) or e-mail: susie@ frogpondgroup.com.
Why Change Is Good 1. Change closes doors that are no longer serving us and it opens doors to bigger, better blessings.
That in itself is absolutely amazing. Like the Bible says, what they make for bad, God makes for good. That is a great metaphor and a mirror for what change is in our life.
2. Change prunes things, circumstances and people that are not serving our better and highest good…
…and that are not there to help us and propel us to the desires of our hearts and help us reach our goals. So, change comes in to prune and get rid of and cut back those things that are no longer living, giving you life or helping you thrive. And as we all know, when we prune or cut down leaves of a plant, what happens? We get a multiplying of growth. That is how change works in our life. It changes things up. It doesn’t always feel good, but the outcome is better than we could have imagined.
3. Everything good comes from change.
Let me say it again. Everything good comes from change. Growth is inevitable in our world, in our life. Every day we’re evolving, every day we are changing. And our latter days are meant to be better than our former days. That means that as we are evolving and changing, we only have good. We only have better to look forward to through and after our process of change.
Look at change as being something that is good, something that is bringing in better, bringing in blessings, and allow change to empower you not only in your daily life, but make that perspective a lifestyle. -Cheyenne Bryant
Our bone marrow transplant reunion is now standing room only. Each year, City of Hope invites bone marrow transplant recipients and their families to attend the “Celebration of Life” event. It’s a joyous time during which survivors of blood cancers such as lymphoma, leukemia and myeloma embrace their health, their life and each other. It began more than 35 years ago when City of Hope created what is now one of the largest and most successful bone marrow transplant programs in the world. In fact, we’ve completed over 11,000 transplants and, according to national reports, our outcomes are among the best in the nation. The goal of curing cancer isn’t just something we work at. It’s what we live for. If you have cancer, make us your first call. Or ask your doctor for a referral. We accept most insurance. 800-826-HOPE
WE LIVE TO CURE CANCER. Science saving lives. cityofhope.org/bmt
11/25/13 6:02 PM
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