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E x e c u t i v e A g e n t M a g a z i n e . O r a n g e C o u n t y, C A . J u n e, 2 0 2 3 Shauna & Leita Executive Agents of the Month AGENT MAGAZINE
ALAN CIPOLLETTI Sr. Mortgage Advisor NMLS-653005 c 949-394-1757 MARIO PIERCE Sr. Mortgage Advisor NMLS-491911 c 714-317-7553 JOHN KRAMER Sr. Mortgage Advisor NMLS-282232 c 949-620-0637 NANCY CONNORS Sr. Mortgage Advisor NMLS-240768 c 951-212-3044 HANH DUONG Sr. Mortgage Advisor NMLS-352080 c 949-620-0646 LYNN NELSON Sr. Mortgage Advisor NMLS-653022 c 714-412-8608 BOB SNOWDEN Sr. Mortgage Advisor NMLS-662201 c 949-510-3284 JIM THIEL Sr. Mortgage Advisor NMLS-907893 c 949-521-0039 We offer in-house agent marketing support providing the following services: POSTCARDS | FLYERS | VIDEO | PHOTOGRAPHY IRVINE BRANCH 420 Exchange, Suite 250 | Irvine | CA, 92602 We’ve Moved! New Company Name, Same Great Service! JOHN REED Branch Manager | Sr. Mortgage Advisor NMLS-869516 c 714-305-2912 RYAN PRISCO Sr. Mortgage Advisor NMLS-987736 c 626-818-1919 pacresmortgage.com | 420 Exchange, Suite 250 | Irvine | CA, 92602 ©2022 Pacific Residential Mortgage, LLC | Terms subject to change without notice. Qualified borrowers only. Credit on approval. This is not a commitment to lend. Call for details.
Reaching LOCAL & GLOBAL Markets The POWER of PRINT & DIGITAL MAGAZINES Please contact us at: farrias45@gmail.com Tel: 949.702.9577 www.ExecutiveAgentMagazine.com

Shauna & Leita Executive Agents of the Month

Among the top one-half of 1 percent of Realtors® nationwide, Shauna Covington brings unrivaled expertise to the process of buying or selling a home in coastal Orange County. With more than $1 billion in career sales for a median sale price of $3.5 million, her award-winning approach to real estate has made her the number one choice in Laguna Beach every year since 2003.

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345 Heather Pl, Laguna Beach, CA $5,600,000 SOLD 165 Dumond, Laguna Beach, CA $6,500,000 SOLD 214 High Drive, Laguna Beach, CA $3,695,000 32651 Sea Island, Monarch Beach, CA $5,995,000 Shauna’s Properties

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© Copyright 2023 Executive Agent Magazine. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although every precaution is taken to ensure accuracy of published materials, Executive Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

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of Humor
June, 2023
Faith And Trust Will Lead to Success
-Mark Victor Hansen
You Lazy Enough to be a Great Manager
Kleiman 44 Setting Expectations -Peggy L. McNamara 36 Sales Motivation -Kevin Ngo Like a Pro
Cook 10 06 Better is Something You Become
Rohnke a Pro -Steve Cook

Better Is Something You Become

Awise and resilient old gentleman who used to dine every month in his club downtown— sitting at a long table covered with a white linen tablecloth and sporting silver candlesticks, and served by tuxedoed waiters—loved to regale companions with the fruits of his many years of experience. After dessert and coffee were served, he would push back from the table and light an enormous imported cigar.

“This cigar is the only indulgence of an old man,” he would say with a chuckle as he struck the wooden match against his thumbnail, and then he’d launch into one of his stories.

They usually began with a question, such as, “Did I ever tell you about the time when I was setting up factories for the Giant XYZ Corporation in the backwoods of Georgia and was compelled to teach them a little lesson in business and good manners?”

Although the stories always started out the same, no two stories were ever alike, and there would always be a wealth of wisdom through example, a veritable mother lode of remarkable instruction. And this man who was so old, so wise and so flexible had one ironclad rule for dealing with other people. This rule involved learning and growing from every experience, so the negative ones need never happen again.

He said, “If a man fools me once, I think, That’s not nice, and I remember it. If the same man fools me a second time, I think, Shame on you. If the same fellow tricks me a third time, well, I have been warned and should have changed my ways and didn’t, so I think, Shame on me.”

If you’re not changing your responses to the situations and circumstances that make up your life, you’re not being flexible, and you’re throwing away the greatest asset as an individual human being. None of us can completely control external events, but we can always control and adapt our responses. None of us can know which cards fate is going to deal out, but we can always control how we play them.

None of us can completely control external events, but we can always control and adapt our responses.

I once did a seminar for a group of oil company executives during their convention in Honolulu. While

we were sitting around the conference table, one of them asked, “Mr. Rohn, you know some important people around the world. What do you think the next 10 years are going to be like?” I said, “Gentlemen, I do know the right people. I can tell you.” So they all listened very carefully. I said, “Gentlemen, based on the people I know and from the best of my own experience, I’ve concluded that in the coming 10 years, things are going to be about like they’ve always been.”

I said that to make a point, but also because it’s accurate. Things are going to be about like they’ve always been. The tide comes in, and then what? It goes out. That’s been the case for 6,000 years of recorded history, and probably long before that, so it’s not likely to change.

It gets light and then what? It turns dark. For 6,000 years. We are not to be startled by that now. If the sun goes down and someone says, “What happened?” he must have just gotten here, I guess. It always goes down about this time of day.

In rotation, the next season after fall is winter. And pray tell, how often does winter follow fall? Every time, without fail, for 6,000 years that we know of. Of course, some winters are long and some are short, some are difficult and some are easy, but they always come right after fall. That isn’t going to change.

Sometimes you can figure it out, sometimes there’s no way to figure it out. Sometimes it goes well, sometimes it gets in a knot. Sometimes it sails along, sometimes it goes in reverse. That’s not going to change. That last 6,000 years read like this: opportunity mixed with difficulty. It isn’t going to change.

Someone says, “Well, then, how will my life change?” And the answer is: When you change.

Whether I’m talking to high school kids or business executives, my message is always the same. The only way it gets better for you is when you get better. Better is not something you wish for; better is something you become.

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Having Faith And Trust Will Lead to Success

Iam a big believer in goal setting. I know for sure that when you set a goal, and believe in your heart of hearts that it’s going to come true. This Universal law has been proven to me over and over again throughout the years – basically it is “ask and you shall receive.” The thing you desire the most will eventually come to fruition. But it’s the “eventually” part that can be frustrating.

What do you do when you have been wanting the same thing for so long – maybe waiting for years – and you still don’t get it? Just hang in there, knowing that what you want is already yours.

When you know what you want and have done everything you can, the only thing you can do is have faith and trust that Infinite Intelligence is working to make your dreams a reality. Sometimes it takes a while. We have to know our dreams were ours the minute we decided we wanted them. They are manifesting themselves. We just need to be patient.

Is being patient an easy task? Not always. Sometimes it can even be depressing waiting for what we want to show up in physical form. But we have to realize if we weren’t supposed to have what we dream about then we would never have had the dream. We just need to believe in our dreams and ourselves and allow the Universe to work in its own divine time.

You need dedication combined with perspiration moving toward a destination to get your ideal realization.

In closing this week, I’d like to offer an exercise to complete in the week ahead:

So, how do you keep the faith when it doesn’t seem like anything is happening? Stay focused. Stay focused. Stay focused. Keep your mind focused on your goal. Don’t allow present circumstances to fool you into thinking that this is your future circumstance. You know your future. You know what you’ll be doing. It’s manifesting itself right now. You just have to meet it and be ready when it arrives.

One way to do this is by “acting as if”. Act as if you are already living in your dream home. (After all, you will be). Act as if the promotion or new job you desire is already yours. (In reality, it is.)

When you wake up in the morning I want you to close your eyes and see yourself living your dream. If a new job is what you really want, see yourself arriving at that new job, smiling and ready to go to work. If a new home is your dream, watch yourself as you walk outside to retrieve the morning paper. Turn around and look at your dream house. It’s there. It’s yours. You dreamed about it. Now it’s a reality.

Do this 10 minutes every day, first thing in the morning and last thing at night. “Act as if” until you’re living your dream.

Mark Victor Hansen, “that Chicken Soup for the Soul guy®”, inspires NEW VISION that generates innovation, productivity and profitability. markvictorhansen.com. Copyright(c) 2003, Mark Victor Hansen. All rights reserved. For information about Mark’s Keynote Presentations, contact the Frog Pond at 800.704.FROG(3764) or email susie@frogpond. com; http://www.frogpond.com.

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Any individual regardless if you have served or not. VAREP and its members represent and work within all sectors of the real estate, housing and financial services industries...



1. Homeownership Advocacy – Advocate nationally to develop programs that reduce barriers to homeownership in the military and veteran communities.

2. Community Outreach – Foster responsible homeownership in the military and veteran communities by providing housing education and counseling services.

3. Professional Membership – Provide a place where real estate and financial service  professionals can share ideas, get educated, and be empowered to better serve the real estate needs of service members, veterans, and their families.

4. Veteran Job Creation – Provide employment opportunities through posting on our military and veteran job board. We are also working on creating awareness among companies to include veteran-owned businesses in their supplier diversity program.

5. Affordable Housing – Provide affordable home buying opportunities for veterans and service members who have gone through VAREP’s homeownership education counseling services.

ARE Established in 2011, the USA Homeownership Foundation, Inc. DBA Veterans Association of Real Estate Professionals (VAREP), is a nonprofit 501(c)(3) organization dedicated to increasing sustainable homeownership,
education, VA loan awareness, and
for the active-military and veteran communities.
economic opportunity

Are You Lazy Enough to be a Great Manager?

When you first see them together, the words “lazy” and “great manager” may not look like a logical fit, but believe me, they are!

Think about this:

When your employees are so well trained that they can do whatever needs to be done when it needs to be done without your intervention, you can be lazy.

When your store runs so smoothly that problems don’t arise or are easily and immediately handled, you can be lazy.

And when crises don’t happen, you can spend the time you used to spend handling them being lazy! (Of course, in this context lazy doesn’t really mean lazy. It means having more time to do the things you want to do and excel at doing.)

Reaching the point at which you are lazy enough to be a great manager is simple. Just teach everyone who works for you how to do every job there is to do. You’ll expand your employees’ skills, boost their confidence levels and reduce the amount of time and effort you need to spend managing them.

Why should you make a practice of training every employee to do every job? Because studies repeatedly show that most people, when offered the choice between making more money and doing more interesting work, unhesitatingly choose more interesting work. And the simplest way to make work more interesting is to make it more varied, which also frees you from over managing!

Managers sometimes tell me they’re concerned that training their employees this extensively will cause them to leave for better-paying jobs. Though once in a while this may happen, the fact is that well trained employees tend to stay, not leave. And if they do part company with you, it’s likely to be because you’ve trained them so thoroughly that they

are leaving to become managers at other stores—or that you’re moving up the corporate ladder yourself. Help people to get what they want and they’ll help you to get what you want is more than a nice sounding saying, it’s a very practical truth!

Training doesn’t cause employees to leave, but having to perform the same limited tasks day in and day out can cause them to look for greener pastures in a heartbeat. It’s the under-trained employees who are most at risk to leave because they want more interesting work.

Besides, if you don’t invest the necessary time and effort in training, what will you have? A bunch of poorly trained employees, that’s what! So which would you rather do, keep them ignorant and working for you or teach them what they need to know to make your business more profitable—and your job a lot less stressful?

Getting to the point at which you can be a great “lazy manager” does require some extra effort on your part initially. And even when everyone who works for you is trained to do every task there is, you must still remain alert to what your employees need from you. But these things are a small price to pay for the rewards of a store that runs smoothly and well–and for the ultimate reward of being lazy!

Mel Kleiman, CSP, is an internationally recognized consultant, author, and speaker on strategies for hiring and retaining the best employees. He is the President of Humetrics, a leading developer of systems, training, processes, and tools for recruiting, selection, and retention of the best hourly workforce. He is also the author of four books, including the best selling “Hire Tough Manage Easy”. Copyright© 2004, Mel Kleiman. All rights reserved. For addition information, contact the Frog Pond at 800.704.FROG(3764) or email susie@frogpond.com; http://www.frogpond.com.

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“Success is stumbling from failure to failure with no loss of enthusiasm.”
-Winston Churchill

Know of a REALTOR® doing amazing things?

NOMINATE them to be our next Executive Agent of the Month


Shauna & Leita

Executive Agents of the Month


Shauna and Leita Covington A Mother Daughter Team

Among the top one-half of 1 percent of Realtors® nationwide, Shauna Covington brings unrivaled expertise to the process of buying or selling a home in coastal Orange County. With more than $1 billion in career sales for a median sale price of $3.5 million, her award-winning approach to real estate has made her the number one choice in Laguna Beach every year since 2003.

While all of the accolades that Shauna has accumulated over the past 35 years could fill volumes, she says that other things are more important. “Buyers and sellers don’t care about what awards we received, they are concerned about quality care, ethics and integrity. Excellent service is my priority. The client always comes first, and I keep the lines of communication open.”

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Shauna & Leita

Shauna is an Orange County native who earned her bachelor’s degree in education from the University of Southern California and went on to teach school in the Newport Mesa School District. Seeking new challenges, she joined Minolta Business Systems, and there, she achieved the company’s highest award for the most sales within the United States. “I was working with Fortune 500 companies on a daily basis and really learned the delicate art of negotiation, the importance of communication and the necessity of follow-up,” she recalls. Shauna’s work ethic and knack for connecting people secured her promotion to sales manager. She distinguished herself in the role by fostering the top sales team in the nation.

In 1988, Shauna brought her business savvy and enthusiasm to Covington Homes. While working as an onsite project sales manager and selling out several

new Southern California home developments prior to completion, she discovered her true calling. “I love real estate because it is very creative. Design, architecture, photography and psychology all mixed together, so it is creative, like artwork. I was a teacher and in business sales, but it’s the creative part of real estate I enjoy, not just selling a product.”

Shauna’s real estate practice is powered by Berkshire Hathaway HomeServices in Laguna Beach, and in this elite coastal community, her name is synonymous with service excellence. Drawing upon her intimate knowledge of the region and deep ties to the community, Shauna is adept at guiding clients to the right home, foreseeing and averting challenges, and negotiating win-win outcomes. “In real estate, it is essential to look at a variety of solutions in order to arrive at the right one,” she says.

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For Shauna, real estate is a family business, and one of her greatest joys is announcing her new Mother/ Daughter Team, and working alongside her daughter, Leita Covington, who is also a licensed Realtor®. Leita is a graduate of the USC Annenberg School of Communication and previously worked in creative marketing for such prestigious brands as Oakley, Estée Lauder and L’Oréal. According to Shauna, having a member of the “techie generation” on her team is a tremendous asset. “She has increased our efficiency 100%. She handles all of the marketing, which includes all of the social media sites, videos, broadcasting and all online presentations of our homes. She also works with me on our print media and assists me with sales, showings and communication with our clients. She is a true asset to our business and keeps joy in our work with the clients. I feel so blessed

to work with her!” Shauna’s husband of 41 years, Chad Covington, also has decades of experience in the building and real estate sectors.

Clients love Shauna and Leita, not only for their expertise, but for their upbeat spirit. One of their favorite quotes is by author Charles Swindoll, who wrote: “The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me, and 90% how I react to it.”

Shauna and Leita strive to be fully present and listen to others in order to “establish an environment of trust and generosity.” These attributes are the foundation for their longterm relationships with clients as well as with other industry professionals.

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A client who has both bought and sold homes with Shauna and Leita commented: “I have had the pleasure of working with Shauna Covington and Leita on more than one property sale, and I would not consider calling anyone else. They are proactive, knowledgeable and very well connected with other Realtors® in the area. This helps in finding the right client for each property, and shortening the time that it sits on the market. They are simply the best, and I will call them each and every time I am considering buying or selling a property.”

A local homebuilder stated: “I have 20 years of building experience, mainly of high-end homes. After dismal results with another Realtor®, Shauna and Leita took over my listing in Laguna Beach, and within two months, had it sold. No doubt they are the very best Realtors® in Laguna Beach. Hiring anyone else would be a mistake.”

Shauna and Chad have four adult children, two sonsin-law and two grandsons that she describes as “the joy of our lives.” Spending time together at the beach is a favorite family pastime. With a large family and busy career, Shauna and Leita always show up as their best self. “Keeping balance between career and family is as important as taking care of yourself. On a personal level, yoga and meditation help us to be mindful in all areas of our life. It helps renew vigor and gratitude as we strive to become the best version of ourselves.”

For Shauna and Leita, there is great reward in exceeding the expectations of their clients. Shauna says, “It’s wonderful to have a job where you not only build a professional relationship, but make lifetime friendships.”

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Shauna & Leita Covington Berkshire Hathaway HomeServices California Properties 30812 South Coast Hwy. Laguna Beach, CA 92651 Tel: 949.412.8088 | 949.395.3037 Shauna@ShaunaCovington.com Leita@ShaunaCovington.com ShaunaCovington.com DRE #00991380 | DRE #02109969



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DRE # 00991380
Berkshire Hathaway HomeServices 949.412.8088 direct

Exquisite Custom Home With Sunset Views

32651 Sea Island, Monarch Beach, CA

One of the best coastal living views sweeping from San Diego to Palos Verdes! Watch the waves break on Strands Beach with the Ritz Carlton perched above. This exquisite, single-level custom home offers views of Catalina and San Clemente Islands and sunsets down the coastline throughout the year. As you enter the property through a private front gate you are welcomed into a wonderful entertaining area with a sparkling pool. A glass door entry leads to an open, spacious floor plan that maximizes the captivating ocean and sunset views. This flowing floor plans offers 3,177 square feet of comfortable living space: featuring four bedrooms and four baths. The gourmet kitchen’s center island with a waterfall edge and distinctive glass tile backsplash extends to the ceiling accenting the quartz counter tops. The ocean view kitchen features Wolf 6-burner range, dual Wolf ovens, Subzero refrigerator/freezer and wine refrigerator. The ocean view primary bedroom includes a walk-in closet with custom cabinets and a large skylight that illuminates the spa-like bathroom with free standing soaking tub. Two of the additional three bedrooms are ensuite with walk in closets and doors leading to separate patio areas. Porcelanosa flooring throughout, plus updated plumbing and electrical. This open interior floor plan is ideal for casual living, sophisticated entertaining and enjoying inspirational sunset views over the Pacific Ocean. This is truly a premium location close to award winning resorts, renowned beaches, shopping and only minutes from the Laguna Beach and Dana Point Harbor! www.32651SeaIsland.com

Offered at $5,995,000

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# 00991380
Hathaway HomeServices 949.412.8088 direct
shauna@shaunacovington.com http://shaunacovington.com

Picturesque Ocean & Catalina Views

214 High Drive, Laguna Beach, CA

Nestled in the heart of the coveted North Laguna Beach community, this charming, completely renovated cottage home embodies the essence of coastal living. Boasting picturesque ocean, Catalina and hillside views & just a stone’s throw away from some of the area’s most renowned beaches & Laguna Village. This property represents an unparalleled opportunity to live the quintessential Southern California lifestyle & captures the cool ocean breezes. Upon entering this enchanting abode, guests are greeted by an inviting great room, complete with high vaulted ceilings, romantic wood burning fireplace, European French Oak hardwood flooring & large Milgard windows that bathe the space in natural light. The adjacent dining area offers an intimate setting for meals, while the gourmet kitchen is outfitted with new Fisher Paykel dual fuel-electric oven with 5 gas burners, warming drawer, refrigerator, stainless steel sink, dishwasher and ample quartz countertops, making meal prep a breeze. The indoor laundry room provides space for a full-size washer & dryer. The home’s three well-appointed bedrooms provide a peaceful sanctuary for rest and relaxation, each featuring serene color palettes, vaulted ceilings, recessed lighting, and ceiling fans. The primary bedroom enjoys high vaulted ceilings and dreamy sunset views. The two stylishly remodeled bathrooms offer spa-like amenities, including a sleek modern shower in one and a bathtub/shower in the other, new cabinetry, sinks, faucets & quartz counters. This North Laguna Beach cottage home is the perfect retreat for those seeking a relaxed, yet refined lifestyle. www.214High.com.

Offered at $3,695,000

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32 ExEcutivE AgEnt MAgAzinE Shauna Covington DRE # 00991380 Berkshire Hathaway HomeServices 949.412.8088 direct shauna@shaunacovington.com http://shaunacovington.com Architectural Beauty in Victoria Beach with mesmerizing white water ocean views SOLD multi offer, $500,000 over asking. 4 Bed 3 bath 3,150 Sq Ft. SOLD: $6,500,000 Laguna Elegance 165 Dumond, Laguna Beach, CA
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34 ExEcutivE AgEnt MAgAzinE Captivating home with 180 degree ocean views down the coast and out to Catalina Island SOLD in a day, $400,000 over asking. 3 Bed 4 Bath 2,620 Sq Ft. SOLD: $5,600,000 Catalina Island Ocean Views 345 Heather Pl, Laguna Beach, CA
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Hathaway HomeServices 949.412.8088 direct
shauna@shaunacovington.com http://shaunacovington.com

Sales Motivation

Sales motivation is about being able to get yourself or your sales team to do what needs to be done when it needs to be done. It’s the ability to get yourself to take action whether you feel like it or not. In sales, one of the toughest aspect is having to deal with constant rejection. This is why most people fail to be a success in the field of sales. The stress that can be caused by this profession can be through the roof especially if it’s 100% commission based.is.

Sales happens to be the number one highest paid profession in the world. Guess what the lowest paid profession in the world is? That’s right, also sales. Anyone can get a job that pays on salary or by the hour and make a certain secure amount of money every month but it takes a certain type of person to be able to control the amount he or she earns each year. The profession of sales is not for the weak minded person.

Mental toughness in sales is about the ability to have 99 people say, “No” to you and still be fully confident that the 100th person will say, “Yes.” How many people do you think can go in and talk to that 100th potential client with the same enthusiasm and excitement that he or she had with their 1st prospect? Not many at all.

Sales is truly one of the few professions where a person with no educational background, with no talent or skills, can become one of the highest paid most respected people around. The skills needed to become a highly successful sales person is something that can be learned. What it really

takes isn’t brains, or a nice expensive suit, or even knowing the right people to begin with. What it takes to be highly successful in sales is a burning desire to be the best at it. It’s that sales person who will not stop making cold calls until he/she gets the amount of appointments necessary to achieve his/her goal.

If you are in a leadership position, your job comes down to having the ability to give your team a vision of who they can become and where they can go regardless of who or where they are right now. It’s the ability to inspire confidence in your team and ignite that intense desire to succeed in each and every one of them that will make you a true leader.

There’s no doubt about it. Sales can be a life changing profession. If you are in sales, then you can literally change your entire life around, from poverty and broke, to wealthy and fulfilled. If you are in a leadership position, realize that you have the opportunity to help change people’s lives. Learn everything you can about motivation and there will be no limits to what you can achieve.

I’ll leave you with a couple of videos that will hopefully motivate you to take your sales career to the next level. Enjoy!

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You Don’t Have To Be Great To Start, But You Have To Start To Be Great -Zig Ziglar

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Sense of Humor

“Conversation never sits easier than when we now and then discharge ourselves in a symphony of laughter, which may not improperly be called the chorus of conversation,” according to the eighteenth-century essayist Sir Richard Steele.

Humor is a social lubricant. It gives us something to share and creates bonds of appreciation. We are automatically endeared to people who make us laugh.

Successful people take their commitments seriously, but seldom take themselves or life too seriously. Above all, they have the ability to laugh at themselves. People appreciate those who can see the humorous side of any situation.

Humor should be appropriate, however, if it is going to be effective. Keep the following suggestions in mind:

Keep it in good taste. Know your audience and the type of material that they will appreciate. Some people are more inhibited than others. Use discretion and respect their standards of good taste.

Don’t go overboard. If you are making someone laugh, do not assume that being “on a roll” justifies going on indefinitely. If their body language indicates that it is time to get back to work, then get back to work! People appreciate digressions as long as they are short and sweet. You do not want to be known as “that clown who doesn’t know when to stop.”

Humor is not just telling old jokes. If you rehash jokes that have been circulating for years, you will be regarded as a jerk rather than a person with a great sense of humor. The best humor consists of

original, spontaneous comments that flow with the conversation or the ideas being discussed.

Look for humor in everyday life. This is the best way to improve your sense of humor. Some people believe that a sense of the comic is a

God-given talent, but it can be cultivated. There are numerous opportunities for you to increase your repertoire of humorous anecdotes and comments. If you make an awkward mistake, remember: Don’t take yourself too seriously.

The television star Lucille Ball is a perfect example of someone who learned to take her tasks seriously but not herself seriously. Ball was given the opportunity to audition for the part of Scarlet O’Hara in Gone With the Wind. In the middle of this serious dramatic reading, she dropped the entire script on the floor. As she kneeled down to pick it up, she tried to continue reading. She was so nervous that she continued to read right from the floor, picking up the papers as she went. The Director was shrewd enough to realize that although she was wrong for the role, she was a talented comedienne who had the ability to laugh at herself but take her tasks seriously. He ended up giving her first big break.

Dr. Tony Alessandra, CSP, CPAE has authored 13 books, recorded over 50 audio and video programs, and delivered over 2,000 keynote speeches since 1976. Dr. Tony Alessandra is recognized by Meetings and Conventions Magazine as... “one of America’s most electrifying speakers.” Copyright© 2003, Tony Alessandra. All rights reserved. For information about Tony’s keynote presentations, contact the Frog Pond at 800.704.FROG(3764) or email susie@ frogpond.com; http://www.frogpond.com.

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Setting Expectations

One of the key components to effective leadership is setting expectations for those who follow you. You’ve heard it before; people will, most of the time, rise to a level of performance/ behavior that is set for them. In that light, what expectation are you setting?

Some key points to consider:

• Does your team hear you cast your expectations on a regular basis? Don’t leave this for the annual meeting or retreat that you hold. Make sure that your vision and expectations are repeatedly stated throughout your tenure.

• Are you holding people accountable to the behavior expectations that you have set? It won’t do any good to state your expectations and then not follow through with your team if an individual is not playing along. Dissension can be fatal. It is important that you allow the people that work with you freedom to express their opinions and beliefs without any negative ramifications.

However, it is equally important to realize that not everyone is going to agree with every decision that you make. Let them know that you realize that. And, when it does take place, you need to help your team understand the why’s behind the decision and ask for their respect with it.

Holding people accountable to behavior is not dictatorship; that went out some time ago. And, it also does not mean that you are to go around and clean up every single statement that is made that is petty in nature. This is about creating one-on-one face time, when needed, with the influential people in your team. You know who they are. Every group has at least one, if not more; that individual who is either publicly vocal about her woes with you or works quietly behind-the-scenes to create doubts and frustrations. Don’t tolerate it. Gracefully confront the issue. Repeatedly state the clear value

that she has to your team. Remind her how much you need her assistance but be firm with your statement of expected behavior.

• Are you the calm-in-the-storm? Chaos is part of every business these days. The key is for you to create a sense of organized chaos in your organization versus heavy dysfunction. Your team needs strong guidance during turbulent times and, whether you want to accept it or not, turbulence is here, and has been for quite some time and I’m not sure how quickly that will dissipate, if ever. Help your people understand the organizations priorities as well as reminding them how far you’ve come. Share the history as well as the future. Tell stories of successful ventures and what has been learned from the perceived failings. Remind them that we’re in this together and can get through it. Show some vulnerability while also sharing your dreams for the future. Let your team hear the passion and confidence in your voice. Allow emotions to be shared.

True leaders have lots of demands on them and yet, that is usually why they are in that role. Without demands, boredom could set in and there is nothing worse than a driven leader feeling bored or unchallenged. Set your expectations. Set them high…not so high that they are impractical or unreachable but just high enough so your team has to stretch a bit to get there. Stretching is good; as long as it is handled with courage and grace.

Peggy L. McNamara’s overall theme, or brand, is Stimulate Some Action™. She is an expert in the area of personal development. Peggy is the author of inspirational book, “My Tender Soul - A Story of Survival”. Copyright 2004, PLM, Inc. All rights reserved. For information about Peggy’s Keystone presentations, contact the Frog Pond at 800.704. FROG(3764) or email susie@frogpond.com; http:// www.frogpond.com.

45 ExEcutivE AgEnt MAgAzinE

Our bone marrow transplant reunion is now standing room only.

Each year, City of Hope invites bone marrow transplant recipients and their families to attend the “Celebration of Life” event. It’s a joyous time during which survivors of blood cancers such as lymphoma, leukemia and myeloma embrace their health, their life and each other. It began more than 35 years ago when City of Hope created what is now one of the largest and most successful bone marrow transplant programs in the world. In fact, we’ve completed over 11,000 transplants and, according to national reports, our outcomes are among the best in the nation. The goal of curing cancer isn’t just something we work at. It’s what we live for.

If you have cancer, make us your first call. Or ask your doctor for a referral. We accept most insurance.



cityofhope.org/bmt Science saving lives. COH-0726_BMT_Hem_fp_4c_ExecAgt.indd 1 11/25/13 6:02 PM
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