Page 1



Executive Agent of the Month

E x e c u t i v e A g e n t M a g a z i n e - S a n G a b r i e l V a l l e y - J a n u a r y, 2 0 2 1



Gabriel Garza

Branch Manager | Mortgage Advisor NMLS-208008

c: (323) 819-3660 Edward Aguirre

Maria Rosa

Melody Gomez

NMLS- 485364

NMLS- 485314

NMLS- 259837

Sales Manager Mortgage Advisor

c: (323) 422-7752

Phillip Johnson Sales Manager Mortgage Advisor NMLS- 255343

c: (951) 217-4619

Rufina Guinto Mortgage Advisor NMLS- 294533

c: (626) 993-4126

Marlene Damian

Sales Manager Mortgage Advisor c: (323) 353-5352

Diane Avina Mortgage Advisor NMLS- 382664

c: (562) 244-6340

Dan Villarreal

c: (213) 926-5137

Patty Fonseca Mortgage Advisor NMLS- 255279

c: (323) 697-9695

Marie Bawe

Mortgage Advisor

Mortgage Advisor

c: (562) 718-0409

c: (310) 658-1031

NMLS- 340045

Modesta Garcia

Mortgage Advisor

Mortgage Advisor

c: (626) 536-1195

c: (661) 301-0705

NMLS- 484173

Sales Manager Mortgage Advisor

NMLS- 1518436

NMLS- 1514419

Ashley Garza

Mortgage Advisor NMLS- 1799019

c: (808) 463-2319

Give our experienced lenders a call today! Š2019 Finance of America Mortgage LLC is licensed nationwide | Equal Housing Opportunity | NMLS ID #1071 ( | 300 Welsh Road, Building 5, Horsham, PA 19044 | (800) 355-5626 | AZ Mortgage Banker License #0910184 | Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act | Georgia Residential Mortgage Licensee #15499 | Kansas Licensed Mortgage Company | Licensed by the N.J. Department of Banking and Insurance | Licensed Mortgage Banker -- NYS Banking Department | Rhode Island Licensed Lender | Massachusetts Lender/Broker License MC1071. This document is provided by Finance of America Mortgage. Any materials were not provided by HUD or FHA. It has not been approved by FHA or any Government Agency.

ExecutiveAgent Magazine


Cover Story OJ Rodriguez Executive Agent of the Month In 2021, the CENTURY 21 Real Estate brand is celebrating its 50th anniversary. CENTURY 21 Citrus Realty in San Dimas is also celebrating, as the office closes 2020 in California’s top three and commemorates 49 years in business.


25 Featured Professionals


08 Narciso & Jhoana Cuevas CENTURY 21 Citrus Realty 4

Jason Cheng My Home Group / The Laughton Team

ExecutiveAgent Magazine


January, 2021


Sense of Humor -Tony Alessandrang Like a Pro -Steve Cook






Keeping it Simple -Awareness Instituteng Like a Pro -Steve Cook

EDITOR Trudy Vanderhoff



The Role of Positive Thinking On Your Sales Career and Life -Bill Brooksiting Like a Pro -Steve Cook

CONTRIBUTING WRITERS Herbert Clark Charlene Gates John Harris Chris Richards Ronald Taylor Crystal Widen

22 Decide What You Want To Do -Mark Victor Hansenting Like a Pro -Steve Cook

PHOTOGRAPHY iPhotography Studio Michelle Fairless Photography


EXECUTIVE AGENT MAGAZINE PO Box 73384 San Clemente, CA 92673 Ph: (949) 297-8323 Fax: (949) 266-8757

Stop Wishing For The Life You Want -Jim Rohniating Like a Pro -Steve Cook

48 It’s Healthy To Be Happy -Zig Ziglarating Like a Pro -Steve Cook


© Copyright 2020 Executive Agent Magazine. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although every precaution is taken to ensure accuracy of published materials, Executive Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

ExecutiveAgent Magazine


It’s Healthy To Be Happy T

he dictionary says that happiness is the “agreeable sensations which spring from the enjoyment of good. That state of being in which desires are gratified by the enjoyment of pleasure without pain.” Happiness is “positive pleasure or an excitement of agreeable sensations.” Mark Twain said that most of us are “about as happy as we make up our minds to be.” Psychologists and physicians have long known that happy, cheerful people enjoy better health. It goes back several thousand years to Solomon, the wisest man who ever lived, who observed that “A merry heart doeth good like a medicine.” There’s no question but that a cheerful spirit does wonders for your health. The question is, what’s the best way to be happy? For a long time it’s been my conviction that others can give you pleasure, but the only way you’re going to be happy is to do things for other people. Forest Tennant, M.D., says that serotonin, which is the “feel-good” neurotransmitter, normally hits the system full force at about ten o’clock in the morning. However, we can “jump-start” the flow of serotonin by doing something really nice for someone else. It doesn’t have to be “earth-shattering.” A simple, sincere phone call to someone you know will do wonders for you and them. Just let them know you were thinking of them and wanted them to know how much you appreciate who they are and what they do. Tell them how much their friendship means to you, how you admire them and that you just want them to know how you feel. It’s amazing how good you will feel about yourself when you pay a sincere compliment to encourage someone else. Think about it and pick up that telephone to encourage someone else with no thought of benefit to yourself and I will SEE YOU AT THE TOP. Zig Ziglar is known as America’s motivator. He is the author of 29 books and numerous audio and video recordings. See him in action!


ExecutiveAgent Magazine

ExecutiveAgent Magazine





Written by H. K. Wilson

Narciso & Jhoana Cuevas Treating Customers Like Family


s a husband and wife team, Realtors® Narciso and Jhoana Cuevas bring double the value to their clients at CENTURY 21 Citrus Realty in San Dimas. Their combined experience and shared commitment to excellence mean that customers receive professional service with a personal touch, and they are always treated like family! “Being able to tag team makes us really flexible,” Narciso says. “We have very different personalities. Jhoana

is very organized, straight to the point and a driver. I’d say I’m more emotional and goofy. That makes us a really good team and gives us a lot of opportunity to connect with people. We try to establish a good relationship with them and maintain an open line of contact at all times, so they know they’re being taken care of. We typically talk to our clients every day or every other day just to let them know what’s going on and relieve any stress they may be feeling. I want to keep them feeling pumped up about their purchase or sale.”

ExecutiveAgent Magazine

San Dimas At CENTURY 21 Citrus Realty, an industry leader in the San Dimas community for nearly 50 years, Narciso and Jhoana are part of an organization that provides world-class training and resources to ensure the success of its agents and their clients. Narciso says, “The guidance we get is amazing and sets you up to be a confident professional. We do morning role plays and practice scripts. Our owner, OJ Rodriguez, is a very intelligent man, and this is an exciting company to be a part of. I don’t see myself ever leaving.”

is very kind, caring and the type of agent that listens. After one year in our new home, we still keep in contact with Narciso. He is still available if we have any questions and is always willing to help us. Thank you!”

One of the reasons Narciso and Jhoana love real estate is the opportunity to help people build financial freedom through home ownership. “When you look around, all wealthy people own real estate,” Narciso says. “A house does so many things for people. It can help create a college fund, money for retirement, or something to hand to their kids so they don’t have to struggle in life. A lot of people think buying a house is harder than it really is. Anybody can purchase a house if they have a solid agent who wants to help and will take the time to make sure they accomplish their goals. We have lenders we work with to put a plan together. Even if someone is not ready, we can usually get them ready in three, six or 12 months. We can tell them about the programs out there, but they have to be willing to get started.”

Narciso and Jhoana have two boys who are both active in Scouting, and Jhoana serves as a Scout leader. During COVID, they are focused on earning merit badges and looking forward to resuming activities like hiking, camping and community service.

Clients who have worked with Narciso and Jhoana report having had a five-star real estate experience. One family that both bought and sold a home with Narciso’s help said: “If you are looking for an agent that’s friendly, knowledgeable and you can trust, I would recommend Narciso. Narciso helped my parents with the sale of their home and made the process very comfortable and easy. He listened to what we were looking for and found my parents’ perfect house. He was available all the time and would always get back to me with answers, and always made us feel comfortable through out the whole process. Looking for a new home can be very stressful, and having an agent you can trust will help reduce the stress. Narciso

A first-time buyer said this about Jhoana: “So glad we had the chance to work with Jhoana. She helped my family reach our goal to buy a house and finally be a home owner. Someone that we can trust in everything.”

With historically low interest rates and the help of these trusted real estate advisors, 2021 is a great time to purchase a home. Narciso says, “You can end the year with a house or in same position you’re in now. All you have to do is give us a call!” Narciso & Jhoana Cuevas CENTURY 21 Citrus Realty 1100 Via Verde Drive San Dimas, CA 91773 Tel: 626.484.8466 Email: Web: Web: DRE # 01985941 / 01984142


ExecutiveAgent Magazine

Southland Regional Association of REALTORSÂŽ

TOP 10

Member Benefits Included in SRAR dues & MLS fees

A tool to streamline the tenant screening & rental application process. Along with a rental application, each application package includes a TransUnion credit report (with score), criminal background check & national eviction report.

FREE - An easy program for CMAs, Buyer Tours, Property Reports and Flyers with QR codes & smartphone reports for you & your clients.

FREE - A NAR exclusive online database providing REALTORSÂŽ with residential & commercial data from over 147 million parcels Nationally!

FREE 45 hour CE courses. Access through

FREE - Statewide tax & public records with MLS listings, photos & sales data, neighborhood searches, distressed property flags, market & trend reports & more! Access from CRISnet.

FREE - Create, edit & complete contracts and forms for real estate transactions. Online program includes branding, template creation, auto fill, smart forms and more!!

Ombudsman & Ethics Advocate Our service can help you resolve disputes without having to file a complaint or walk you through each step of the complaint process if you choose to file.

FREE - A listing syndication service that delivers a Broker controlled platform.

Main Office 7232 Balboa Blvd Van Nuys, CA 91406 818-786-2110

CRISNet tech support Monday through Friday 8am-6pm and Saturday 8am-5pm. Call (818)947-2202 or (661)295-7117


Tech Support

Easy to use accounting software exclusively for Real Estate Agents providing ease in tracking expenses including mileage & receipt storage. Generate reports to give direct to tax preparers.

Santa Clarita Office 20655 Soledad Cyn. Rd. #33 Canyon Country, CA 91351 661-299-2930

Your Real Estate Business deserves the BEST option for Escrow. We set the bar for Escrow excellence by offering you more than just traditional escrow services. Adding value to you and your clients’ escrow experience is our goal. That’s why we offer so much more to you and your clients, at no extra charge. Complimentary Agent Wired Commissions at closings Complimentary Seller notary signing service SSAE SOC Certified to safeguard your clients information Cyber Insurance Policy

The only Escrow Company trained directly by the FBI on wire fraud and cyber theft Multi-lingual teams 12 office locations in 5 major counties

Electronic document signing for a faster closing experience

Let us help you make more time for what you do best; sell real estate.

(800) 794-3075

Keeping it Simple -Awareness Institute


ver the past few months, the concepts of stripping back the superfluous, simplifying and pulling apart the true meaning of integrity have been strong personal themes. For many people, there’s a drive to again inspect old patterns that continue to run happily in the background despite years of self-examination. Perhaps under the direction of a new global energy, there’s a sense of being able to lovingly let go of those things that have served us all well on one level, yet have offered excuses to stay small on another. I came across Don Miguel Ruiz, The Four Agreements the other day and it strongly resonated with this desire to pare back; to simplify; to become more real as a participant in this world and begin operating in a more authentic way. With these 4 simple tenets, we could literally change the way we as humans operate in this world. How do they resonate with you? Please feel free to share your thoughts, we’d love to hear from you.

against yourself or to gossip about others. Use the power of your Word in the direction of truth and love. 2. Don’t Take Anything Personally: Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering. 3. Don’t Make Assumptions: Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings, sadness and drama. With just this one agreement, you can completely transform your life. 4. Always Do Your Best: Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best, and you will avoid self-judgment, selfabuse, and regret. ~ Don Miguel Ruiz

1. Be Impeccable with your Word: Speak with integrity. Say only what you mean. Avoid using the Word to speak


ExecutiveAgent Magazine

ExecutiveAgent Magazine







ealtor® Ichia “Jason” Cheng grew up in Ventura County, where he helped his parents cultivate organic Asian produce on their family farm, Yao Cheng Farm. He went on to earn his bachelor’s degree in chemistry from the University of California, San Diego with the goal of entering pharmaceutical sales. But life had other plans for Jason. An avid carpenter, he eventually joined his father-in-law’s termite inspection company, Pesterminator, where he put his expertise to use inspecting homes for termite damage and advising homeowners about necessary improvements. It was in this context that Jason was introduced to real estate, since he often worked with real estate professionals in his role as an inspector. “I decided to pursue a career in real estate,” Jason says. “To me, it’s more than just selling a house. I help people prepare for the sale as well. I’ve done carpentry, so I can recommend things to do or not do, and I think it helps me give more value. My philosophy for buyers is that it’s not about finding a house fast but finding the right place. There is no rush, and I don’t push. Just like in termite inspections, I don’t push people to do things that are unnecessary. I do real estate only by referral. If people need help buying or selling, I’ll be there for them. I think people trust you more if you’re not aggressive. It’s all about customer service.”

ExecutiveAgent Magazine

Written by H. K. Wilson

As he was entering real estate, Jason researched agencies throughout Orange County and ultimately chose to establish his practice with the award-winning Laughton Team at My Home Group. This real estate powerhouse provides agents with ongoing training and support, and the collaborative team environment has contributed to Jason’s rapid success in the industry. “I have a wealth of resources available, and our broker, Janyce, is always there to help if I run into a special situation. If I make a mistake or don’t know the answer to something, I don’t hide it. Having the client’s trust is very important to me.” Jason is a fluent speaker of Mandarin, and he contributes to the team as a translator. Since the pandemic has caused a shortfall in home inventories, the affirmative relationships he has developed with other industry professionals are crucial to helping his clients find properties for sale and getting their offers accepted. As a young professional, Jason brings great energy and enthusiasm to his practice. He prioritizes communication and is known for being responsive around the clock. “When someone texts me, I respond right away,” he says. “If you contact me, it’s because you need help with something, and I make that a priority. I also take care of things personally. A lot of the more seasoned agents have a team, so they pass things on to someone else. If agents have an assistant show up, people don’t like that. They’re wondering, Where is my agent? When a client asks for me, they get me.” With his background in carpentry, Jason is able to help clients prioritize which repairs are a priority and which improvements will add value to their home. “I also enjoy

the staging aspect of real estate to help a seller get the best price for their home.” Jason is a newlywed, and he says he loves hanging out at home with his bride and their cats. In his free time, he still enjoys helping out with the family farm. He often helps with farmers markets in Irvine and Alhambra on weekends. “I grew up knowing everything about a farm, planting, fixing tractors, management, sales — I’ve done it all. I miss farm life sometimes.” Jason previously worked as a professional chef, and his dream is to one day have a farm of his own and open a restaurant on the property. “I still love cooking, and eventually I’d like to pair the farm to table and be out showing customers how to pick vegetables and cook them right away. They taste different than when they’ve been in the stores for awhile.” Whether he is giving people tips on gardening and farming, or answering a question about the real estate process, Jason enjoys helping his neighbors “For me, its about building relationships and creating an experience that makes people feel comfortable.” Ichia “Jason” Cheng The Laughton Team/My Home Group 9170 Irvine Center Dr., Ste. 100 Irvine, CA 92618 Tel: 626-374-9525 Email: Web: DRE: #02066873

Cultivating Relationships to Last a Lifetime ExecutiveAgent Magazine

Nomination Form Nominate a fellow REALTORÂŽ to be featured in one of our feature stories; on the cover as Executive Agent of the Month, or as a special feature story. All candidates must be nominated by a real estate professional. The selection process includes a questionnaire, personal interview, reference check and final approval by the Advisory Council. Candidates are evaluated based upon professionalism, length of service and uniqueness of story, as well as industry and community involvement.


TO NOMINATE? I Nominate: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Submitted By: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Fax/Email nomination to: Executive Agent Magazine PO Box 73384 San Clemente, CA 92673 Fax: 949.266.8757 Email: Tel: 949.297.8323








Sense of Humor Humor is a social lubricant. It gives us something to share and creates bonds of appreciation. We are automatically endeared to people who make us laugh. Successful people take their commitments seriously, but seldom take themselves or life too seriously. Above all, they have the ability to laugh at themselves. People appreciate those who can see the humorous side of any situation. Humor should be appropriate, however, if it is going to be effective. Keep the following suggestions in mind: Keep it in good taste. Know your audience and the type of material that they will appreciate. Some people are more inhibited than others. Use discretion and respect their standards of good taste. Don’t go overboard. If you are making someone laugh, do not assume that being “on a roll” justifies going on indefinitely. If their body language indicates that it is time to get back to work, then get back to work! People appreciate digressions as long as they are short and sweet. You do not want to be known as “that clown who doesn’t know when to stop.” Humor is not just telling old jokes. If you rehash jokes that have been circulating for years, you will be regarded as a jerk rather than a person with a great sense of humor. The best humor consists of original, spontaneous comments that flow with the conversation or the ideas being discussed.


Look for humor in everyday life. This is the best way to improve your sense of humor. Some people believe that a sense of the comic is a God-given talent, but it can be cultivated. There are numerous opportunities for you to increase your repertoire of humorous anecdotes and comments. If you make an awkward mistake, remember: Don’t take yourself too seriously. The television star Lucille Ball is a perfect example of someone who learned to take her tasks seriously but not herself seriously. Ball was given the opportunity to audition for the part of Scarlet O’Hara in Gone With the Wind. In the middle of this serious dramatic reading, she dropped the entire script on the floor. As she kneeled down to pick it up, she tried to continue reading. She was so nervous that she continued to read right from the floor, picking up the papers as she went. The Director was shrewd enough to realize that although she was wrong for the role, she was a talented comedienne who had the ability to laugh at herself but take her tasks seriously. He ended up giving her first big break. Dr. Tony Alessandra, CSP, CPAE has authored 13 books, recorded over 50 audio and video programs, and delivered over 2,000 keynote speeches since 1976. Dr. Tony Alessandra is recognized by Meetings and Conventions Magazine as... “one of America’s most electrifying speakers.” Copyright© 2003, Tony Alessandra. All rights reserved. For information about Tony’s keynote presentations, contact the Frog Pond at 800.704. FROG(3764) or email; http://www.

ExecutiveAgent Magazine

“Conversation never sits easier than when we now and then discharge ourselves in a symphony of laughter, which may not improperly be called the chorus of conversation,� according to the eighteenth-century essayist Sir Richard Steele.

ExecutiveAgent Magazine






1,500 + FAMILIES

WHO WE ARE Established in 2011, the USA Homeownership Foundation, Inc. DBA Veterans Association of Real Estate Professionals (VAREP), is a nonprofit 501(c)(3) organization dedicated to increasing sustainable homeownership, financial-literacy education, VA loan awareness, and economic opportunity for the active-military and veteran communities.




WHO CAN JOIN? Any individual regardless if you have served or not. VAREP and its members represent and work within all sectors of the real estate, housing and financial services industries... WE WANT YOU!

1. Homeownership Advocacy – Advocate nationally to develop programs that reduce barriers to homeownership in the military and veteran communities. 2. Community Outreach – Foster responsible homeownership in the military and veteran communities by providing housing education and counseling services. 3. Professional Membership – Provide a place where real estate and financial service  professionals can share ideas, get educated, and be empowered to better serve the real estate needs of service members, veterans, and their families. 4. Veteran Job Creation – Provide employment opportunities through posting on our military and veteran job board. We are also working on creating awareness among companies to include veteran-owned businesses in their supplier diversity program. 5. Affordable Housing – Provide affordable home buying opportunities for veterans and service members who have gone through VAREP’s homeownership education counseling services. | w w w .VAR EP. n e t | 951-444-7363 VAREP IS A 501.C.3 NON-PROFIT ORGANIZATION AND YOUR CONTRIBUTION IS TAX DEDUCTIBLE. USA HOMEOWNERSHIP DBA VETERANS ASSOCIATION OF REAL ESTATE PROFESSIONALS TAX ID: 45-2458485

The Role of Positive Thinking On Your Sales Career and Life


ots of salespeople seem to have forgotten, or perhaps have never even learned, the many ways that they can improve not only their sales performance, but their life performance as well. The future of your sales career may very well rest on the frame of mind that you have in your daily life. Here are several tips that may help you to improve this frame of mind and your future. First of all, you should overcome any past negative impact. You need to forget your failures and mistakes. These failures and mistakes should be seen only as stepping-stones that you have been fortunate enough to experience and learn from. Salespeople can truly damage their mental state and their sales performance by dwelling on past mistakes. Such practices as continually viewing yourself in a negative light can only serve to put you in a downward spiral. A tip that reflects the opposite of the previous one is to build upon previous positive experiences. Concentrate primarily on your past successes, and this will help you feel far more important and positive. By concentrating primarily on your successes and the positive aspects of your past, you will surely feel extremely more confident, and confidence will give any salesperson a “leg up” in


any sales situation. Furthermore, this confidence can seep into all other facets of your life, leading to an all around improvement of the quality of life. Seeking out “coaches” and “team-members” will only serve to improve your chances for success in and out of the business realm. Coaches can help to build you up, as well as provide you with vital life experience and job experience that you otherwise would not be able to experience yourself. In regard to sales team-members, they can provide you with a support system as well as with a feeling of belonging. Their successes will be your successes, and your successes will be theirs’. Having a coach, as well as being a member of a team can certainly improve your job as well as your home life. Becoming obsessed with learning is another excellent tip for any salesperson who is aspiring to improve their future sales performance. “Knowledge is power” has become a cliché, but the validity of this statement still stands. Any serious salesperson should always be looking for that “edge,” and knowledge is always there. You should always be seeking new facts, information, and data, and knowing more of these than your competitor will provide you with so much more success. I can promise you that!

ExecutiveAgent Magazine

By constantly improving your thinking processes, you will also sharpen your thinking and analytical skills, and in turn you will enjoy more success in the future. Improvement of your thinking skills involves the quick and efficient use of knowledge, which is addressed in the previous tip. If you become obsessed with learning and channel this constant flow of new information through quick and useful thought patterns, then once again you will enjoy a “one up� over your competition. Top performing salespeople are always seeking new information, and are always able to use this information in the most effective manner in their pursuit of the sale. Therefore, if you follow the same strategies as these salespeople, then your future is as bright as theirs. The final tip, and perhaps the most important one, actually is to incorporate yourself mentally. This somewhat difficult tip means that you should never forget your own long-term goals and aspirations. You should certainly remain loyal and honorable to your current employer, but again, never forget your own long-term goals and aspirations! Those individuals who are the most successful are those who never forget their own goals. By striving for your goals long enough and hard enough, you will eventually reach them and become an envied and admired sales professional.

The bottom line? If you are truly seeking to improve your future either professionally, personally, or both, there are certain strategies that have proven to serve those who are seeking these goals very well. By overcoming any negative past impact, building upon any and all positive impact, utilizing coaches and team-members you may have in your life, becoming obsessed with learning, constantly improving your thinking processes, and incorporating yourself mentally, you are surely going to be able to improve any aspect of your sales career and life that you wish to improve. The secret to this plan is to work hard and remain committed. There is, unfortunately, no secret to that! Bill Brooks, CSP, CPAE, CMC, CPCM former CEO of a $300,000,000 corporation and two-time sales award winner from an international sales force of 8,000, Bill has real-world expertise. Bill has spoken or consulted in over 300 different industries while being engaged by at least 150 clients an astonishing six times each. CopyrightŠ 2004, Bill Brooks. All rights reserved. For information about how to bring Bill to your next meeting or convention, contact the Frog Pond at 800.704.FROG(3764) or email;

ExecutiveAgent Magazine


Know of a Realtor doing amazing things? NOMINATE them to be our next

Executive Agent of the Month




OJ Rodriguez Executive Agent of the Month

&LWUXV5HDOW\ ExecutiveAgent Magazine

OJ RODRIGUEZ INVESTING IN A PROSPEROUS FUTURE Written by H. K. Wilson - Photography by Ian Wiant


n 2021, the CENTURY 21 Real Estate brand is celebrating its 50th anniversary. CENTURY 21 Citrus Realty in San Dimas is also celebrating, as the office closes 2020 in California’s top three and commemorates 49 years in business. At the helm is Broker/Owner OJ Rodriguez, a secondgeneration real estate professional and dynamic leader, who has built his brand into a San Dimas household name. He says that serving the community with the utmost professionalism begins with a supportive environment where agents have the tools, training and resources to excel. “We have a slogan here: ‘We’re a personal development company that specializes in real estate.’ At the end of the day, we make sure that agents who work here will earn more money in a shorter period of time than at other brokerages because of the tools.

What I know is that in order to have a great company, you need to have great agents and staff, and you get that by investing in them.” CENTURY 21 Citrus Realty hosts 11 trainings per week to help its agents build skills and expand their businesses. OJ incorporates the coaching principles of the Mike Ferry organization, and he personally engages with two coaches who help him remain sharp as a leader. While many real estate offices provide only an office manager, CENTURY 21 Citrus Realty maintains a marketing manager, training coordinator, customer relationship manager, transaction coordination team, lead generation team and on-site IT support. “We know that agents have choices of a lot of brokerages out there, and we take their careers very seriously.”

ExecutiveAgent Magazine

Lucy Hollingsworth, Chief of Staff; Committed to great ‘Coaching’ one agent at a time…20+ years supporting successful real estate careers When OJ entered real estate in his early 20s, his dad was already on his way to retirement. OJ saw that done right, real estate was a career that would allow him to support his young family and create wealth-building opportunities for others. By the age of 23, he was earning a solid six figures, and he never looked back. “I was willing to do the work,” he says. “I just wanted someone to give me the tools I needed to succeed. I designed this company with that in mind. If you show up with a burning desire to succeed, I will give you

all that you need to excel at a high level. I think a lot of brokerages don’t teach you how to run a business. Since most agents haven’t been independent contractors before, it requires learning some different things, like how to read a P&L and a balance sheet, how to write a business plan and track the metrics involved in our business. C 21 is like a brotherhood, and collaborating with other brokers and owners is priceless. Many have helped me as mentors along the way, and I enjoy doing that for other people.”

ExecutiveAgent Magazine

OJ also leads by example as a real estate investor. “Investment in real estate is a huge perk of being in the business. I invest in our business and our company. I own our building. I believe if you’re in the real estate business, you should own real estate. I invest in a lot of different kinds of real estate, and I try to teach agents why that’s important and how to recognize opportunities when they come up.” 2021 is on track to be a very good year. “I am looking forward to expanding our relocation division, and I also want to continue to focus on growing our gross closed

commissions and creating more value for agents and customers. We’re a Quality Service Award and President’s Award winning office. Our service and numbers speak for themselves. Our customers are happy with the way our agents are performing. Based on their feedback, we are constantly trying to figure out how they can have a better experience with us. It is always on the forefront of our minds, and we work on it daily. I no longer produce; my job is to oversee operations and put the flag on the hill to help my management team drive everything in that direction.”

ExecutiveAgent Magazine

&LWUXV5HDOW\ OJ offers an in-house real estate school for people who want to begin their careers with a company that sets them up for success. “When I created the way we run the licensing course, I wanted it to be easily accessible to people and be the fastest, easiest, cheapest live licensing course on the market. Ours are live instruction every week, now via Zoom. You’re not just logging onto a platform and answering questions. Ours is an interactive and entertaining instruction format.” CENTURY 21 Citrus Realty’s reputation in the San Dimas community for nearly 50 years speaks for itself. Buyers and sellers keep coming back for the high level of service they receive, and agents choose it for its un-

paralleled professional support. And the team continues to share its success by giving back to people in need both locally and afar. According to OJ, one of the top things he’s looking for in the agents he hires is coachability. “I want them to show up and take action on the things we teach them. If they show up with that, we’ll provide the rest. If someone is serious about growing their real estate business, I don’t think they’ll find a company that will provide a stronger value proposition than ours.”

OJ Rodriguez, CEO, Broker/Owner OJ is pictured with Elizabeth (Wife), Six children and his Mother ExecutiveAgent Magazine

OJ RODRIGUEZ CENTURY 21 Citrus Realty 1100 Via Verde San Dimas, CA 91773 Tel: (909) 592-8500 Email: Web: DRE # 00848848 ExecutiveAgent Magazine

VILLA MODERNE BEL AIR, CALIFORNIA This stunning, singular world class gated estate is balanced on a generous acre-plus lot overlooking fairways of the Bel Air Country Club. Built in 2015 by London-based architect, Felicity Bell, this indescribable residence is nothing short of a masterpiece. Noted as Villa Moderne, the estate is situated at the end of a cul-de-sac on the prestigious Perugia Way and is extremely private. As the ultimate Los Angeles retreat, meticulous craftwork presents unparalleled European quality and timeless elegance, comprising over 14,000 SF of living space with jaw-dropping ceiling heights. The formal foyer and sky-lit main gallery lead to the large grand room with floor-to-ceiling motorized glass doors opening to expansive outdoor entertaining areas, sprawling lawn, and infinity edge pool. Significant dining room, gourmet kitchen, and den. Three guest bedroom suites, extraordinary dual walk-in closets, silk carpets, spacious office with bathroom, two staff bedrooms, and indoor lap pool & gym. From sublime to the eternal! 670 N Perugia Way | Bel Air $38,500,000 32

ExecutiveAgent Magazine

Joyce Rey DRE # 00465013

Tel: 310.291.6646 Coldwell Banker Global Luxury

ExecutiveAgent Magazine


PANORAMIC OCEAN VIEW MALIBU, CALIFORNIA With 270-degree views from Palos Verdes to Point Dume, this spectacular home is result of five-year, down-to-the-studs restoration with finest materials. Gated cul-de-sac lot, 6-car garage, huge motor court, extra parking for 25+ cars. Jennifer Schwab Wangers design for indoor-outdoor living and entertaining. Dynamic open plan, meticulous construction, Fleetwood doors, elevator. Great room entertaining area has full bar, giant TV/video screen, huge deck. Ocean-view dining room seats 14-plus. Sensational top-of-the-line kitchen with custom wine/cheese/chocolate closet, catering kitchen. Owners suite adjoins wraparound deck. Ocean-view office has kitchenette. Indoor/outdoor fitness center; entertaining center with outdoor kitchen; custom-designed spa. Ocean-view pool, spa, walking paths, gorgeous landscaping. Rooftop entertainment center; wine cellar/ tasting room; smart electronics; energy-efficient HVAC, tankless water heaters. A rare home of legacy quality and magnificent livability. 26901 Sea Vista Drive | 6 Beds | 9 Baths | $24,500,000 34

ExecutiveAgent Magazine

Chris Cortazzo is an icon. His name is synonymous with Malibu, a rare breed of real estate agent who was born and raised in the famed coastal haven. When Chris speaks about his beloved hometown, you don’t just hear the passion in his voice — you sense it at the soul level. It’s one of the many reasons why countless celebrities and high-profile business leaders continue to seek him out for real estate representation. “Malibu is the greatest place to live and work in the world,” he says. “My clients trust me because I know the market better than anyone.” With over $5 billion in sales, Chris has been widely hailed for his outstanding production and his market making opinions, which are sought after by business and financial publications, and broadcast media.

Chris Cortazzo

DRE # 01190363

Tel: 310.457.3995 ExecutiveAgent Magazine


SWEETWATER RANCH MALIBU, CALIFORNIA Behind the gates of Serra Retreat, this is a once-in-a-lifetime opportunity to own a private park-like compound across 38 acres. This expansive property boasts a tennis court, reflecting lap pool, a 75’ infinity pool. The lower plateau contains over 5 acres of flat land with a riding ring, fenced pastures, and a state-of-the art barn. For more information, please visit $31,500,000 36

ExecutiveAgent Magazine

3291 Tracy Tutor DRE # 01326769

Gina Dickerson DRE # 01927834

Tel: 310.595.3889 Tel: 310.744.5584 /

ExecutiveAgent Magazine


TROUSDALE ESTATES BEVERLY HILLS, CALIFORNIA Furnished Warm Modern Masterpiece set on a 31,000+ sq.ft. lot in prime lower Trousdale Estates with beautiful city views. Epic scale with high ceilings, open spaces and walls of glass that disappear and blur the lines between the indoor and outdoor spaces. Gated and private. Large motorcourt. Vast living room flows to the outdoor living room and zero edge infinity pool. Available furnished with some exclusions. 1012 N. Hillcrest Road, Beverly Hills $26,995,000 38

ExecutiveAgent Magazine

Jade Mills

DRE #00526877

Tel: 310.285.7508 Beverly Hills real estate agent, Jade Mills is renowned among colleagues and clients alike for her integrity, loyalty, and professionalism in the luxury real estate market. Jade is currently ranked the #1 Agent Worldwide for Coldwell Banker and the #5 Agent Worldwide for all Brokerages. Jade has achieved the highest sales volume on record of any agent in Coldwell Banker history, ExecutiveAgent Magazine



ExecutiveAgent Magazine

PERFECT ON PALM BEVERLY HILLS, CALIFORNIA A dramatic entry sets the tone for this open floor plan with white oak flooring & high ceilings. The beautiful craftsmanship and attention to detail are found throughout the property starting with the dramatic 2 story living room showcasing a custom double-sided marble fireplace with stylish woodwork opening into the chic dining room with shiplap walls and soaring ceilings. State-of-the-art appliances in the Gourmet kitchen include Subzero fridge, Wolf stove and spacious butler’s pantry complete with second refrigerator and dishwasher are surrounded by dramatic glass doors that seamlessly open to manicured grounds which include a sparkling new pool and custom-built BBQ area ideal for entertaining. Other features include a spacious master suite with large walk-in closet & marble bathroom, 4 additional bedrooms and 2 powder rooms. All systems are brand new including electrical, plumbing, HVAC, windows, roof and Cat 6 wired for alarms, 10 security cameras and Smart Home Technology, 5 Bed, 6 Bath. 604 N. Palm Drive. Offered at: $8,995,000

Rochelle Maize

DRE # 01365331

Tel: 310.968.8828

Pate Stevens

DRE # 01749421

Tel: 310.467.7253 Nourmand & Associates ExecutiveAgent Magazine


OCEAN BLUFF ESTATE RANCHO PALOS VERDES, CALIFORNIA We are proud to present this one of a kind, BLUFF home in Oceanfront Estates. This beautifully, customized 5 bedroom/7 bath estate offers endless views of the Pacific Ocean and coastline. Extremely private and quiet, this estate feels like your very own resort on the Palos Verdes Peninsula with a sprawling backyard perfect for entertaining, enjoying your ocean views. A beautiful swimming pool tucked to the side for added privacy or sitting by the fireplace telling stories and roasting marshmallow’s! As you walkthrough the double door entry, the views of the blue waters ahead will literally take your breath away. The living room and dining area has a wood burning fireplace and built-ins and has a set of large doors leading you to a stoned patio where you can dine, sip coffee or just enjoy the views. The gourmet kitchen has custom cabinetry, gourmet appliances, and opens to a fabulous family room, also with doors to the stoned patio. Also on the main level are two secondary bedrooms, with private bathrooms, and powder bath. Down the sweeping staircase, there is a bright and cheery sunroom, large great room perfect for family fun, two secondary bedrooms both with their own bathrooms. The spectacular master suite has an office and extraordinary bath with walkin shower and 2 walk-in closets. The home is warm and inviting, as the rooms are well proportioned, giving you plenty of space to live life to the fullest. 17 Via Del Cielo, Rancho Palos Verdes, Ca. $6,898,000 42

ExecutiveAgent Magazine

Steve and Ceci Watts are Palos Verdes’ preeminent real estate partnership. They are consistently garnered Top Agent Awards and their reputation and statue in the industry are without parallel. With over 33 years in the industry and calling Peninsula their home, Steve & Ceci Watts are trained professionals and marketing specialist whom utilize a wide variety of advertising media and methods; including the latest technological advances and customized online prospect matching. Having sold over a billion dollars in real estate on the Peninsula and South Bay, they are consummate professionals willing to go any distance to get the job done for their clients.

Steve & Ceci Watts

DRE # 00966894 / 01040493

Tel: 310. 874.8775

ExecutiveAgent Magazine



ExecutiveAgent Magazine

ARUBA VILLA LA FLEUR L.G. SMITH BLVD 123-A, ARUBA Situated on a beautiful location in Malmok, Aruba, you will find this impressive villa with stunning views of 360 degrees from the roof terrace over the Tierra del Sol golf course, island and the beautiful Caribean sea. Impressive villa because of the extremely large living areas. Do you have a extensive family, do you like to entertain guests or simply love a lot of living space then you can indulge yourself in this house. The bright villa, of approx. 800 m2(8,611 sq.ft) of living space, has three floors with on the ground floor 3 bedrooms, each with a private bathroom, spacious living / dining room, open kitchen and the laundry room. The kitchen comes with a granite countertop and all imaginable appliances. From the ground floor you can immediately take a dip in the private pool or Jacuzzi. This property hosts no less than four guest apartments, each with one bedrooms. All the apartments consist of a living room with open kitchen and doors leading to the terrace. The surrounding garden is beautifully landscaped with tropical plants. Vacation Rental

Alex Cybul Owner/Founder Vacation Aruba Tel: +297.592.7929 ExecutiveAgent Magazine


Decide What You Want To Do


y friend, Tom Harken was born with both polio and tuberculosis. Tom spent the first six years of his life in an iron lung. The first day Tom started school, the teacher told him to go to the board and spell “cat”. He wrote k-a-t. The teachers told him – in front of the entire class – he would never become successful. Tom dropped out of school, humiliated and chagrined. Tom decided to prove them wrong. When he became old enough he went out and started selling vacuums. Tom sold 17 a day. Tom memorized all of the information each customer gave to him – because he never learned to read. Tom never told anyone he was illiterate until, at age 55, he announced it, with tears in his eyes to an astonished audience, while being honored at the Horatio Alger Awards. Within one year he had learned how to read. Tom crusades with me now to eradicate the slavery called “illiteracy”. You see, anything is possible. Just like Tom, the only thing standing in the way of your success is you – your beliefs about what’s possible, your attitude towards yourself, your desire to achieve what you really want. You are the only barrier that is keeping your dreams at bay. What’s Exciting About Using Our Mind Is that We Can


Short Circuit All the Excuses Thrown Up by Our Fears. THIS WEEK’S ACTION STEP Our minds determine our success or failure. Your mind is your ultimate strength and weakness. Everything begins and ends with your thinking. I came up with six ways to develop mental muscles. When practiced they can give you the power to accomplish your goals. 1. Read, Read, Read - Read something besides magazines and the daily newspaper. They’re mostly filled with negative images and information that creep into your brain mind continuum and fester negatively. Read books that motivate and inspire you. 2. Mastermind - Share your mind with someone, or a group, who are moving in the same positive direction as you are. Two or more minds concentrating on the same goal is an extraordinarily powerful force. 3. Seek Out A Mentor - I recommend you get mentors in each area of your life for your entire life. Keep having your mentors challenge you.

ExecutiveAgent Magazine

4. Listen to CDs and Cassettes - This is one of the most important habits you can create for yourself. Continuously listen to motivational audio CDs and cassettes. Listen to them until you can practically repeat them verbatim. This process will recondition your mind to think only of abundance and positivity. 5. Attend Seminars - To reinforce a positive way of life, sign up for and attend motivational seminars. There you will meet inspirational people (and possible mastermind members) and learn new ways of achieving your goals. 6. Turn Off the Television - On average, the television set in an American home is on over 7.2 hours a day. Just like any bad habit, it needs to be broken. The television is filled with energy that is put out into the room. It becomes its own entity.

you to re-energize your spiritual batteries and clear the haze out of your mind to help motivate you to decide what you really want to do. “When we use our minds creatively and constructively, it doesn’t matter what we haven’t done, what we haven’t said or where we haven’t been. The only thing that matters is how we engage our mind by telling the conscious what we want to do.” - Mark Victor Hansen Mark Victor Hansen, “that Chicken Soup for the Soul guy®”, inspires NEW VISION that generates innovation, productivity and profitability. © 2008, Mark Victor Hansen. All rights reserved. For information about Mark’s Keynote Presentations, contact the FrogPond at 800.704.FROG(3764) or email susie@;

That’s it! Just six easy steps. These six steps will help ExecutiveAgent Magazine



ExecutiveAgent Magazine

Stop T Wishing for the Life You Want

o many people, ambition is kind of a mystery. The dictionary says it is “an eager desire for distinction, power or fame.” But what does that really mean? Let’s start with the word eager. All by itself, eager is kind of exciting. Kids are eager for birthday parties. They expect to be the center of attention, to get many presents, to eat too much. For that matter, I guess adults are eager for birthdays, too. (Unless, of course, they’re embarrassed that the candles on their cake outnumber their achievements.) We can be eager to see a ball game, eager to see our kids in a dance recital, eager to see an old friend, eager to shop for a new car. Eager sounds like a lot of fun! But do you ever hear people say they are “eager to live a better life,” “eager to have a better family,” “eager to make a lot of money”? Probably not. And that’s a problem, because as I see it, living a better life, having a better family and making a lot of money takes an eager desire. We have the remarkable ability to get exactly what we must have. But there is a difference between wishes and desires. We’ve all heard people say, “Oh, I wish I could just drop five pounds. I want to be a little lighter.” We’ve probably said it ourselves. Although we might wish we could breathe a little easier in our clothing, we have to have the desire to exercise a little more and eat a little less. The “I wish I could lose weight” has to become “I have the eager desire to lose weight.” The backbone of an eager desire to change is discipline. True ambition is disciplined, eager desire. I’m also sure you’ve hear people talk about wishing they had more money to pay the bills, take a vacation or just take a little pressure out of their lives. But before their lifestyle can change, their wishes need to become desires. If they really desired change, they wouldn’t spend their evenings just watching TV and wishing they were doing something more. The backbone of an eager desire to change is discipline. True ambition is disciplined, eager desire. It’s that little part within us that says, “If I want to be ready for that meeting tomorrow, I need to finish preparing for it today.” “If I want to make sure I can pay for my kid’s college education, I need to start saving today.” “If I want a better life tomorrow, I need to start working on it today.”

WrittenBy Jim Rohn

Ambition is a minute-by-minute, day-by-day mentality. To have the ambition to work toward a better family life, a newer car, a bigger house, a financially secure future… you have to live it every moment.

ExecutiveAgent Magazine


Our bone marrow transplant reunion is now standing room only. Each year, City of Hope invites bone marrow transplant recipients and their families to attend the “Celebration of Life” event. It’s a joyous time during which survivors of blood cancers such as lymphoma, leukemia and myeloma embrace their health, their life and each other. It began more than 35 years ago when City of Hope created what is now one of the largest and most successful bone marrow transplant programs in the world. In fact, we’ve completed over 11,000 transplants and, according to national reports, our outcomes are among the best in the nation. The goal of curing cancer isn’t just something we work at. It’s what we live for. If you have cancer, make us your first call. Or ask your doctor for a referral. We accept most insurance. 800-826-HOPE

COH-0726_BMT_Hem_fp_4c_ExecAgt.indd 1

WE LIVE TO CURE CANCER. Science saving lives.

11/25/13 6:02 PM







TO NOMINATE? Submit Nominations to: Tel: 949.297.8323

One Time Close (OTC): Construction-to-Permanent Loans Kinecta’s Construction-to-Permanent loan is the perfect fit for clients looking to build with a knowledgeable lender who simplifies a complex process and keeps it running smoothly. Program Highlights • 30-year fixed, 10/1 and 7/1 ARM products, with no-point and lender-credit options available

• Lending based on future value determined by completed appraised value with lot ownership

• California-based lender with portfolio underwriting

• Owner-occupied and second home

Contact our construction-to-permanent experts today.

Joe McGreevy Mortgage Loan Consultant cell: 714.396.1619 efax: 310.536.3621 NMLS# 66072

Kurt Olson Sr. Mortgage Loan Consultant & Construction Loan Specialist cell: 619.507.4642 efax: 310.727.8071 NMLS# 378459

Tayt Ianni Sr. Mortgage Loan Consultant ph: 310.727.9119 cell: 949.689.8639 NMLS# 310914

Membership requirements apply. NMLS (Nationwide Mortgage Lending Service) ID: 407870. Information in this advertisement is intended for Real Estate and Mortgage Professionals only and not intended for consumer use as defined by Section 1026.2 of Regulation Z, which implements the Truth-In-Lending Act. Any expressed underwriting guidelines are subject to change without notice and are subject to Kinecta Federal Credit Union guidelines and all applicable federal and state rules and regulations. Subject to credit and property approval. Rates, program terms, and conditions are subject to change without notice. Not all products are available in all states and for all loan amounts. Other restrictions and limitations may apply. The actual terms of the loan will depend upon the specific characteristics of the loan transaction, the applicant’s credit history, and other financial circumstances that may apply. 25081OC-06/20

Profile for Executive Agent Magazine





Profile for

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded