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E x e c u t i v e A g e n t M a g a z i n e . L o s A n g e l e s C o u n t y . J a n u a r y, 2 0 2 1

MAGAZINE


HOW HOWITITWORKS WORKS THE THEFUTURE FUTUREOF OF

LENDING LENDING

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Contact Contactme meto tolearn learnabout aboutwhat whatmellohome mellohomecan cando dofor foryou! you! Richard RichardHedrick Hedrick

District District Manager Manager | NMLS | NMLS #1059650 #1059650 (909) (909) 912-7835 912-7835 office office (714) (714) 400-2753 400-2753 cell cell rhedrick@loanDepot.com rhedrick@loanDepot.com www.loanDepot.com/rhedrick www.loanDepot.com/rhedrick 3281 3281 E Guasti E Guasti Road, Road, Suite Suite 550 550 Ontario, Ontario, CACA 91761 91761

Ontario Ontario Branch Branch

Riverside Riverside Cactus Cactus Branch Branch

Temecula Temecula Branch Branch

San San Juan Juan Capistrano Capistrano Branch Branch

(909) (909) 912-7810 912-7810 3281 3281 E Guasti E Guasti Road, Road, Suite Suite 550 550 Ontario, Ontario, CACA 91761 91761

(951) (951) 375-4800 375-4800 41607 41607 Margarita Margarita Road, Road, Suite Suite 101 101 Temecula, Temecula, CACA 92591 92591

(951) (951) 368-1850 368-1850 21804 21804 Cactus Cactus Avenue, Avenue, Suite Suite 102 102 Riverside, Riverside, CACA 92518 92518

(949) (949) 799-3050 799-3050 30448 30448 Rancho Rancho Viejo Viejo Road, Road, Suite Suite 250 250 San San Juan Juan Capistrano, Capistrano, CACA 92675 92675

loanDepot.com, loanDepot.com, LLCLLC (NMLS# (NMLS# 174457, 174457, www.nmlsconsumeraccess.org) www.nmlsconsumeraccess.org) andand mellohome mellohome (Texas (Texas brokerage brokerage license license #9006745) #9006745) are are sister sister companies. companies. loanDepot.com, loanDepot.com, LLCLLC NMLS NMLS ID 174457. ID 174457. Licensed Licensed by by thethe Department Department of of Business Business Oversight Oversight under under thethe California California Residential Residential Mortgage Mortgage Lending Lending ActAct CRMLA CRMLA 4131040. 4131040. (082020 (082020 374550) 374550)


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Cover Story Joyce Rey Executive Agent of the Month Joyce Rey is a legend in international luxury real estate. With more than four decades of experience, nearly $5 billion in closed transactions and awards too numerous to mention, Joyce has secured her reputation as the “Grand Dame of Real Estate” per the Los Angeles Times and one of “The Los Angeles 500 Most Influential People” per the Los Angeles Business Journal.

25 Featured Professionals

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08 Terry Cabrera loanDepot® 4

Jason Cheng My Home Group / The Laughton Team ExecutiveAgent Magazine


Content

January, 2021

E XECUTIVE AGENT

Sense of Humor -Tony Alessandrang Like a Pro -Steve Cook

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PRESIDENT & CEO EXECUTIVE PUBLISHER

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Fred Arrias VICE PRESIDENT GRAPHIC DESIGN Garon Arrias

Keeping it Simple -Awareness Instituteng Like a Pro -Steve Cook

EDITOR Trudy Vanderhoff

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PROFESSIONAL PROFILES H.K. Wilson

The Role of Positive Thinking On Your Sales Career and Life -Bill Brooksiting Like a Pro -Steve Cook

CONTRIBUTING WRITERS Herbert Clark Charlene Gates John Harris Chris Richards Ronald Taylor Crystal Widen

22 Decide What You Want To Do -Mark Victor Hansenting Like a Pro -Steve Cook

PHOTOGRAPHY iPhotography Studio Michelle Fairless Photography

46 Stop Wishing For The Life You Want -Jim Rohniating Like a Pro -Steve Cook

EXECUTIVE AGENT MAGAZINE PO Box 73384 San Clemente, CA 92673 Ph: (949) 297-8323 Fax: (949) 266-8757 Fred@ExecutiveAgentMagazine.com www.ExecutiveAgentMagazine.com

48 It’s Healthy To Be Happy -Zig Ziglarating Like a Pro -Steve Cook

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© Copyright 2020 Executive Agent Magazine. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Although every precaution is taken to ensure accuracy of published materials, Executive Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

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It’s Healthy To Be Happy T

he dictionary says that happiness is the “agreeable sensations which spring from the enjoyment of good. That state of being in which desires are gratified by the enjoyment of pleasure without pain.” Happiness is “positive pleasure or an excitement of agreeable sensations.” Mark Twain said that most of us are “about as happy as we make up our minds to be.” Psychologists and physicians have long known that happy, cheerful people enjoy better health. It goes back several thousand years to Solomon, the wisest man who ever lived, who observed that “A merry heart doeth good like a medicine.” There’s no question but that a cheerful spirit does wonders for your health. The question is, what’s the best way to be happy? For a long time it’s been my conviction that others can give you pleasure, but the only way you’re going to be happy is to do things for other people. Forest Tennant, M.D., says that serotonin, which is the “feel-good” neurotransmitter, normally hits the system full force at about ten o’clock in the morning. However, we can “jump-start” the flow of serotonin by doing something really nice for someone else. It doesn’t have to be “earth-shattering.” A simple, sincere phone call to someone you know will do wonders for you and them. Just let them know you were thinking of them and wanted them to know how much you appreciate who they are and what they do. Tell them how much their friendship means to you, how you admire them and that you just want them to know how you feel. It’s amazing how good you will feel about yourself when you pay a sincere compliment to encourage someone else. Think about it and pick up that telephone to encourage someone else with no thought of benefit to yourself and I will SEE YOU AT THE TOP. Zig Ziglar is known as America’s motivator. He is the author of 29 books and numerous audio and video recordings. See him in action!

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E XECUTIVE AGENT

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Terry Cabrera Written by H. K. Wilson

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oan Consultant Terry Cabrera has dedicated her career to helping her neighbors achieve the American Dream. She began working in the home mortgage and real estate industry when she was 21 years old, working her way up from a marketing position to a licensed Realtor® in just a short time. She then went to work with the nonprofit Northtown Housing Development Corporation, where she spent a decade revitalizing communities and creating affordable housing opportunities for underserved communities. As a Realtor®, she assisted the organization with the purchase of homes for rehabilitation as well as vacant land on which to build new homes. Along the way, she became a lending specialist for the development, an experience that changed her career trajectory. “I got a taste of subsidized lending and helping low-income homebuyers, and I loved it,” Terry says. “That was a beautiful time in my life. When my contract was completed at Northtown, I decided to focus just on lending, and I kept pursuing subsidized programs for first-time and low-income homebuyers. If there’s a program I can get them into, I’ll find it.” Terry has a particular passion for helping homebuyers in the Hispanic community. “I’m bilingual, and I find that there are many in the Hispanic community who really need help. It can take forever for someone to save the $10,000 or $20,000 it takes for a down payment. Through subsidized lending, that same family can come in with only $2,000 or $3,000. It is exhilarating! It’s where my passion lies, to really help people get into a home with as little money as possible. From that, you create a sense of loyalty with people, and that’s where the referrals come

through. Most of my business is referral based.” As a compassionate counselor, Terry takes the time to explain the mortgage process and give her clients their best options. “I think there are thousands of homes but one program to fit for a family, and I try to find that. I go beyond my measures, and I never say, ‘That’s not my job.’ Getting into a home requires teamwork. I do my best to set the right expectations up front so people know exactly what they will need to do at each stage.”

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Terry recently joined loanDepot, the nation’s fifth largest retail mortgage lender and the second largest nonbank retail originator. With its sizable marketshare, industry-leading technology and progressive approach to lending, loanDepot has the resources to help home buyers in every sector of the market, including those seeking subsidies. “I feel loanDepot is growing phenomenally. They welcome new programs, even those that are maybe not so popular. If you send them a program, they are always willing to review it. And if it fits their standards and will benefit borrowers, they will adopt the program.” In the midst of the pandemic, Terry says people are seeing home ownership in a whole new way. “During the lockdown, people realized what’s missing is a yard, a pool or more space. It’s about the value of a ‘home’ versus a ‘house.’ It’s really changing people’s way of thinking. I’m also seeing an increase in the younger generation starting to purchase that we weren’t seeing before.” Terry’s positive outlook has helped her create opportunities for herself and others during challenging times. “Since the pandemic, we’ve been cornered and forced to just stop and take inventory in our lives. On many levels, it has taught me to be okay by myself. That’s hard, and a lot of us don’t do well being alone. But it’s given me so much strength and certainty. I’m not in fear; I feel unstoppable now. Since my move to loanDepot, I feel focused and ready to succeed in the rest of my career.”

Terry is the single mother of three children whom she describes as “beautiful, loving, giving, caring and respectful.” Highly energetic with a zest for life, Terry often racks up 10,000 steps on her Fitbit before 2:00 in the afternoon. She is determined to live past 100, so she practices Bikram yoga, and her goal is to run a marathon within the next two years. A knowledgeable professional who truly cares about the people she serves, Terry says she wishes for everyone to experience the American Dream. “I value home ownership. I believe everybody should have the experience of purchasing a home and that it should be a good thing. When you really are in the perfect home with a perfect loan, it’s a great feeling. It’s a huge step in life, and I want to be able to help. I know what buying a home should look like, and thats the experience I want to give.” Terry Cabrera loanDepot® 3281 E. Guasti Rd., Ste. 550 Ontario, CA 91761 Tel: 909.224.4325 Email: tcabrera@loandepot.com Web: www.loandepot.com/loan-officers/tcabrera NMLS 267071

Rates, terms, and availability of programs are subject to change without notice. loanDepot.com, LLC NMLS ID 174457. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act CRMLA 4131040.

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OUR MISSION P W R’ S M I S S I O N To remain the preeminent real estate association in UPHOLDING PROFESSIONAL

STANDARDS, PROVIDING VALUABLE EDUCATION, and PROTECTING PROPERTY RIGHTS through political advocacy for our REALTOR® members and the public.

To Learn More About the Pacific West Association of REALTORS®, Please contact Lalaine Castillo at lalainec@pwr.net.


HELPING MILITARY & VETERAN

FAMILIES REALIZE THE

AMERICAN DREAM! 2,600 + VETERANS

EDUCATED ABOUT HOMEOWNERSHIP

1,500 + FAMILIES

WHO WE ARE Established in 2011, the USA Homeownership Foundation, Inc. DBA Veterans Association of Real Estate Professionals (VAREP), is a nonprofit 501(c)(3) organization dedicated to increasing sustainable homeownership, financial-literacy education, VA loan awareness, and economic opportunity for the active-military and veteran communities.

WERE HELPED THROUGH VAREP CARES

OUR FIVE POINT PLAN

750 VETERANS PLACED IN HOMES THROUGH OUR PROGRAMS

WHO CAN JOIN? Any individual regardless if you have served or not. VAREP and its members represent and work within all sectors of the real estate, housing and financial services industries... WE WANT YOU!

1. Homeownership Advocacy – Advocate nationally to develop programs that reduce barriers to homeownership in the military and veteran communities. 2. Community Outreach – Foster responsible homeownership in the military and veteran communities by providing housing education and counseling services. 3. Professional Membership – Provide a place where real estate and financial service  professionals can share ideas, get educated, and be empowered to better serve the real estate needs of service members, veterans, and their families. 4. Veteran Job Creation – Provide employment opportunities through posting on our military and veteran job board. We are also working on creating awareness among companies to include veteran-owned businesses in their supplier diversity program. 5. Affordable Housing – Provide affordable home buying opportunities for veterans and service members who have gone through VAREP’s homeownership education counseling services.

info@VAREP.net | w w w .VAR EP. n e t | 951-444-7363 VAREP IS A 501.C.3 NON-PROFIT ORGANIZATION AND YOUR CONTRIBUTION IS TAX DEDUCTIBLE. USA HOMEOWNERSHIP DBA VETERANS ASSOCIATION OF REAL ESTATE PROFESSIONALS TAX ID: 45-2458485


Keeping it Simple -Awareness Institute

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ver the past few months, the concepts of stripping back the superfluous, simplifying and pulling apart the true meaning of integrity have been strong personal themes. For many people, there’s a drive to again inspect old patterns that continue to run happily in the background despite years of self-examination. Perhaps under the direction of a new global energy, there’s a sense of being able to lovingly let go of those things that have served us all well on one level, yet have offered excuses to stay small on another. I came across Don Miguel Ruiz, The Four Agreements the other day and it strongly resonated with this desire to pare back; to simplify; to become more real as a participant in this world and begin operating in a more authentic way. With these 4 simple tenets, we could literally change the way we as humans operate in this world. How do they resonate with you? Please feel free to share your thoughts, we’d love to hear from you.

against yourself or to gossip about others. Use the power of your Word in the direction of truth and love. 2. Don’t Take Anything Personally: Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering. 3. Don’t Make Assumptions: Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings, sadness and drama. With just this one agreement, you can completely transform your life. 4. Always Do Your Best: Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best, and you will avoid self-judgment, selfabuse, and regret. ~ Don Miguel Ruiz

1. Be Impeccable with your Word: Speak with integrity. Say only what you mean. Avoid using the Word to speak

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E XECUTIVE AGENT

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JASON CHENG

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ealtor® Ichia “Jason” Cheng grew up in Ventura County, where he helped his parents cultivate organic Asian produce on their family farm, Yao Cheng Farm. He went on to earn his bachelor’s degree in chemistry from the University of California, San Diego with the goal of entering pharmaceutical sales. But life had other plans for Jason. An avid carpenter, he eventually joined his father-in-law’s termite inspection company, Pesterminator, where he put his expertise to use inspecting homes for termite damage and advising homeowners about necessary improvements. It was in this context that Jason was introduced to real estate, since he often worked with real estate professionals in his role as an inspector. “I decided to pursue a career in real estate,” Jason says. “To me, it’s more than just selling a house. I help people prepare for the sale as well. I’ve done carpentry, so I can recommend things to do or not do, and I think it helps me give more value. My philosophy for buyers is that it’s not about finding a house fast but finding the right place. There is no rush, and I don’t push. Just like in termite inspections, I don’t push people to do things that are unnecessary. I do real estate only by referral. If people need help buying or selling, I’ll be there for them. I think people trust you more if you’re not aggressive. It’s all about customer service.”

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Written by H. K. Wilson


As he was entering real estate, Jason researched agencies throughout Orange County and ultimately chose to establish his practice with the award-winning Laughton Team at My Home Group. This real estate powerhouse provides agents with ongoing training and support, and the collaborative team environment has contributed to Jason’s rapid success in the industry. “I have a wealth of resources available, and our broker, Janyce, is always there to help if I run into a special situation. If I make a mistake or don’t know the answer to something, I don’t hide it. Having the client’s trust is very important to me.” Jason is a fluent speaker of Mandarin, and he contributes to the team as a translator. Since the pandemic has caused a shortfall in home inventories, the affirmative relationships he has developed with other industry professionals are crucial to helping his clients find properties for sale and getting their offers accepted. As a young professional, Jason brings great energy and enthusiasm to his practice. He prioritizes communication and is known for being responsive around the clock. “When someone texts me, I respond right away,” he says. “If you contact me, it’s because you need help with something, and I make that a priority. I also take care of things personally. A lot of the more seasoned agents have a team, so they pass things on to someone else. If agents have an assistant show up, people don’t like that. They’re wondering, Where is my agent? When a client asks for me, they get me.” With his background in carpentry, Jason is able to help clients prioritize which repairs are a priority and which improvements will add value to their home. “I also enjoy

the staging aspect of real estate to help a seller get the best price for their home.” Jason is a newlywed, and he says he loves hanging out at home with his bride and their cats. In his free time, he still enjoys helping out with the family farm. He often helps with farmers markets in Irvine and Alhambra on weekends. “I grew up knowing everything about a farm, planting, fixing tractors, management, sales — I’ve done it all. I miss farm life sometimes.” Jason previously worked as a professional chef, and his dream is to one day have a farm of his own and open a restaurant on the property. “I still love cooking, and eventually I’d like to pair the farm to table and be out showing customers how to pick vegetables and cook them right away. They taste different than when they’ve been in the stores for awhile.” Whether he is giving people tips on gardening and farming, or answering a question about the real estate process, Jason enjoys helping his neighbors “For me, its about building relationships and creating an experience that makes people feel comfortable.” Ichia “Jason” Cheng The Laughton Team/My Home Group 9170 Irvine Center Dr., Ste. 100 Irvine, CA 92618 Tel: 626-374-9525 Email: jasoncheng18@yahoo.com Web: http://laughtonteam.com/agents/jason-cheng DRE: #02066873

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Nomination Form Nominate a fellow REALTORÂŽ to be featured in one of our feature stories; on the cover as Executive Agent of the Month, or as a special feature story. All candidates must be nominated by a real estate professional. The selection process includes a questionnaire, personal interview, reference check and final approval by the Advisory Council. Candidates are evaluated based upon professionalism, length of service and uniqueness of story, as well as industry and community involvement.

DO YOU KNOW SOMEONE

TO NOMINATE?

I Nominate: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Submitted By: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Fax/Email nomination to: Executive Agent Magazine PO Box 73384 San Clemente, CA 92673 Fax: 949.266.8757 Email: Fred@ExecutiveAgentMagazine.com Tel: 949.297.8323


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FREE - Statewide tax & public records with MLS listings, photos & sales data, neighborhood searches, distressed property flags, market & trend reports & more! Access from CRISnet.

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Sense of Humor Humor is a social lubricant. It gives us something to share and creates bonds of appreciation. We are automatically endeared to people who make us laugh. Successful people take their commitments seriously, but seldom take themselves or life too seriously. Above all, they have the ability to laugh at themselves. People appreciate those who can see the humorous side of any situation. Humor should be appropriate, however, if it is going to be effective. Keep the following suggestions in mind: Keep it in good taste. Know your audience and the type of material that they will appreciate. Some people are more inhibited than others. Use discretion and respect their standards of good taste. Don’t go overboard. If you are making someone laugh, do not assume that being “on a roll” justifies going on indefinitely. If their body language indicates that it is time to get back to work, then get back to work! People appreciate digressions as long as they are short and sweet. You do not want to be known as “that clown who doesn’t know when to stop.” Humor is not just telling old jokes. If you rehash jokes that have been circulating for years, you will be regarded as a jerk rather than a person with a great sense of humor. The best humor consists of original, spontaneous comments that flow with the conversation or the ideas being discussed.

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Look for humor in everyday life. This is the best way to improve your sense of humor. Some people believe that a sense of the comic is a God-given talent, but it can be cultivated. There are numerous opportunities for you to increase your repertoire of humorous anecdotes and comments. If you make an awkward mistake, remember: Don’t take yourself too seriously. The television star Lucille Ball is a perfect example of someone who learned to take her tasks seriously but not herself seriously. Ball was given the opportunity to audition for the part of Scarlet O’Hara in Gone With the Wind. In the middle of this serious dramatic reading, she dropped the entire script on the floor. As she kneeled down to pick it up, she tried to continue reading. She was so nervous that she continued to read right from the floor, picking up the papers as she went. The Director was shrewd enough to realize that although she was wrong for the role, she was a talented comedienne who had the ability to laugh at herself but take her tasks seriously. He ended up giving her first big break. Dr. Tony Alessandra, CSP, CPAE has authored 13 books, recorded over 50 audio and video programs, and delivered over 2,000 keynote speeches since 1976. Dr. Tony Alessandra is recognized by Meetings and Conventions Magazine as... “one of America’s most electrifying speakers.” Copyright© 2003, Tony Alessandra. All rights reserved. For information about Tony’s keynote presentations, contact the Frog Pond at 800.704. FROG(3764) or email susie@frogpond.com; http://www. frogpond.com.

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“Conversation never sits easier than when we now and then discharge ourselves in a symphony of laughter, which may not improperly be called the chorus of conversation,� according to the eighteenth-century essayist Sir Richard Steele.

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The Role of Positive Thinking On Your Sales Career and Life

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ots of salespeople seem to have forgotten, or perhaps have never even learned, the many ways that they can improve not only their sales performance, but their life performance as well. The future of your sales career may very well rest on the frame of mind that you have in your daily life. Here are several tips that may help you to improve this frame of mind and your future. First of all, you should overcome any past negative impact. You need to forget your failures and mistakes. These failures and mistakes should be seen only as stepping-stones that you have been fortunate enough to experience and learn from. Salespeople can truly damage their mental state and their sales performance by dwelling on past mistakes. Such practices as continually viewing yourself in a negative light can only serve to put you in a downward spiral. A tip that reflects the opposite of the previous one is to build upon previous positive experiences. Concentrate primarily on your past successes, and this will help you feel far more important and positive. By concentrating primarily on your successes and the positive aspects of your past, you will surely feel extremely more confident, and confidence will give any salesperson a “leg up” in

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any sales situation. Furthermore, this confidence can seep into all other facets of your life, leading to an all around improvement of the quality of life. Seeking out “coaches” and “team-members” will only serve to improve your chances for success in and out of the business realm. Coaches can help to build you up, as well as provide you with vital life experience and job experience that you otherwise would not be able to experience yourself. In regard to sales team-members, they can provide you with a support system as well as with a feeling of belonging. Their successes will be your successes, and your successes will be theirs’. Having a coach, as well as being a member of a team can certainly improve your job as well as your home life. Becoming obsessed with learning is another excellent tip for any salesperson who is aspiring to improve their future sales performance. “Knowledge is power” has become a cliché, but the validity of this statement still stands. Any serious salesperson should always be looking for that “edge,” and knowledge is always there. You should always be seeking new facts, information, and data, and knowing more of these than your competitor will provide you with so much more success. I can promise you that!

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By constantly improving your thinking processes, you will also sharpen your thinking and analytical skills, and in turn you will enjoy more success in the future. Improvement of your thinking skills involves the quick and efficient use of knowledge, which is addressed in the previous tip. If you become obsessed with learning and channel this constant flow of new information through quick and useful thought patterns, then once again you will enjoy a “one up� over your competition. Top performing salespeople are always seeking new information, and are always able to use this information in the most effective manner in their pursuit of the sale. Therefore, if you follow the same strategies as these salespeople, then your future is as bright as theirs. The final tip, and perhaps the most important one, actually is to incorporate yourself mentally. This somewhat difficult tip means that you should never forget your own long-term goals and aspirations. You should certainly remain loyal and honorable to your current employer, but again, never forget your own long-term goals and aspirations! Those individuals who are the most successful are those who never forget their own goals. By striving for your goals long enough and hard enough, you will eventually reach them and become an envied and admired sales professional.

The bottom line? If you are truly seeking to improve your future either professionally, personally, or both, there are certain strategies that have proven to serve those who are seeking these goals very well. By overcoming any negative past impact, building upon any and all positive impact, utilizing coaches and team-members you may have in your life, becoming obsessed with learning, constantly improving your thinking processes, and incorporating yourself mentally, you are surely going to be able to improve any aspect of your sales career and life that you wish to improve. The secret to this plan is to work hard and remain committed. There is, unfortunately, no secret to that! Bill Brooks, CSP, CPAE, CMC, CPCM former CEO of a $300,000,000 corporation and two-time sales award winner from an international sales force of 8,000, Bill has real-world expertise. Bill has spoken or consulted in over 300 different industries while being engaged by at least 150 clients an astonishing six times each. CopyrightŠ 2004, Bill Brooks. All rights reserved. For information about how to bring Bill to your next meeting or convention, contact the Frog Pond at 800.704.FROG(3764) or email susie@frogpond.com; www.frogpond.com.

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to travel.” Joyce used a flight pass to go to Acapulco over Thanksgiving weekend, when a famous actor moved from first class to coach to sit next to her. He was on his way to the international film festival and asked her to be his date. His name was Alejandro Rey, and the rest, as they say, is history. The couple eventually married, and traveled to Brazil for a major movie project, and later started a family. “I loved house hunting every time we moved,” Joyce recalls. “I thought I’d get a real estate license to know about the business.”

An exciting moment where Inman News named Joyce as the first recipient of the Golden I Club Luxury Hall of Fame award. Written by H. K. Wilson - Photography by Ian Wiant

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oyce Rey is a legend in international luxury real estate. With more than four decades of experience, nearly $5 billion in closed transactions and awards too numerous to mention, Joyce has secured her reputation as the “Grand Dame of Real Estate” per the Los Angeles Times and one of “The Los Angeles 500 Most Influential People” per the Los Angeles Business Journal. Her peerless knowledge of real estate is matched by her exceptional character, qualities that culminate in a real estate brand known throughout the world for integrity, innovation and service. Joyce’s real estate story reads like a Hollywood movie script. She was a young twenty-something training student teachers for the University of Southern California, where she had been a scholarship student with a passion for “teaching in underserved schools and trying to solve the racial problems of America.” There, she encountered a recruiting advert posted by an airline seeking teachers to be part-time flight attendants. “I hadn’t ever really traveled anywhere, and I was teaching welfare recipients typing at night. It was the first time in my life I was able

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The Art of Living Well and Doing Good With her gregarious nature and keen attention to detail, Joyce was a real estate natural. In 1979, she founded the first company to only handle million-dollar listings. She heads the Global Luxury division at Coldwell Banker Realty throughout the company’s brand transitions, and after many years as a leader in the luxury marketplace, she built a team of experts to expand her well-known brand. Today, Joyce and her team of nine are like a family. Together, they serve clients in the luxury sector with unparalleled sophistication, working with high-networth clients and their advisors to execute flawless real estate transactions around the world. The relationships Joyce has fostered over the years yield access to offmarket properties and ensure smooth negotiations during complex transactions.

in January. I’m very involved with the Children’s Action Network, which advocates for foster children and adoptions, as well as Childen Uniting Nations. In 2020, I helped raise money for LA Family Housing, an organization on the forefront of getting houses for homeless families, and over the years, I’ve raised a lot for the St. Joseph’s Center for the Homeless. I’m also a longtime supporter of the LA Music Center. I’ve been a member of the Blue Ribbon for almost 30 years. We support the children’s cultural education programs. I also serve on the CB Community Foundation Board. We raise money among our agents and give it to the charities of their choice. I feel very strongly about the importance of trying to make the world a better place.”

During her real estate journey, Joyce has never lost sight of her original passion for helping the disadvantaged. She continues to give her time and resources to numerous causes, and she comments on a few of them. “I budget time each day to work on those,” she says. “I just accepted the position of co-chair of the Southern California regional board of UNICEF beginning

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Through her career in real estate, Joyce feels she’s had an opportunity to make a difference for every person she has encountered. “Real estate has a connection to my passion for helping others because when someone finds a home they love, it’s a joyful experience. It enables you to develop a close relationship with people during that process. I feel like in my business I am enhancing peoples’ lives.”

Over the years, Joyce has appeared many times in the media. She has been quoted in Forbes magazine and The Wall Street Journal, and has appeared in numerous television shows, including Today, E! Entertainment News, CNN’s Money Shot, and several foreign television shows. But her most notable television appearance was on 60 Minutes in the 1970s, when she told her story as an adoptee searching for her birth mother.

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“I was adopted when I was six days old, and after having my son, I was curious about my genes and went searching for my parents. As a result of that show, I found a half-brother. I now have two wonderful families, the one I grew up with and love, and my newfound family. I’m so fortunate to have so much love in my life.”

spirt of gratitude. “I try to start each day with a moment of gratitude. I’ve had so much good fortune in my lifetime. My favorite quote is the Golden Rule. Thinking of how someone else feels is the basis of empathy. If you live by that, you’re going to have a positive and successful life.”

As the new year begins, Joyce finds it is a good time for reflection on where she’s been, who she is and what there is for her to do next. At the heart of it all is an abiding

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Joyce Rey Coldwell Banker Realty 301 North Canon Drive Beverly Hills, CA 90210 Tel: 310.291.6646 Email: joyce@joycerey.com Web: www.joycerey.com DRE # 00465013 ExecutiveAgent Magazine


VILLA MODERNE BEL AIR, CALIFORNIA

This stunning, singular world class gated estate is balanced on a generous acre-plus lot overlooking fairways of the Bel Air Country Club. Built in 2015 by London-based architect, Felicity Bell, this indescribable residence is nothing short of a masterpiece. Noted as Villa Moderne, the estate is situated at the end of a cul-de-sac on the prestigious Perugia Way and is extremely private. As the ultimate Los Angeles retreat, meticulous craftwork presents unparalleled European quality and timeless elegance, comprising over 14,000 SF of living space with jaw-dropping ceiling heights. The formal foyer and sky-lit main gallery lead to the large grand room with floor-to-ceiling motorized glass doors opening to expansive outdoor entertaining areas, sprawling lawn, and infinity edge pool. Significant dining room, gourmet kitchen, and den. Three guest bedroom suites, extraordinary dual walk-in closets, silk carpets, spacious office with bathroom, two staff bedrooms, and indoor lap pool & gym. From sublime to the eternal! 670 N Perugia Way | Bel Air $38,500,000 32

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Joyce Rey DRE # 00465013

Tel: 310.291.6646 Coldwell Banker Global Luxury Joyce@JoyceRey.com http://www.joycerey.com

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PANORAMIC OCEAN VIEW MALIBU, CALIFORNIA

With 270-degree views from Palos Verdes to Point Dume, this spectacular home is result of five-year, down-to-the-studs restoration with finest materials. Gated cul-de-sac lot, 6-car garage, huge motor court, extra parking for 25+ cars. Jennifer Schwab Wangers design for indoor-outdoor living and entertaining. Dynamic open plan, meticulous construction, Fleetwood doors, elevator. Great room entertaining area has full bar, giant TV/video screen, huge deck. Ocean-view dining room seats 14-plus. Sensational top-of-the-line kitchen with custom wine/cheese/chocolate closet, catering kitchen. Owners suite adjoins wraparound deck. Ocean-view office has kitchenette. Indoor/outdoor fitness center; entertaining center with outdoor kitchen; custom-designed spa. Ocean-view pool, spa, walking paths, gorgeous landscaping. Rooftop entertainment center; wine cellar/ tasting room; smart electronics; energy-efficient HVAC, tankless water heaters. A rare home of legacy quality and magnificent livability. 26901 Sea Vista Drive | 6 Beds | 9 Baths | $24,500,000 34

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Chris Cortazzo is an icon. His name is synonymous with Malibu, a rare breed of real estate agent who was born and raised in the famed coastal haven. When Chris speaks about his beloved hometown, you don’t just hear the passion in his voice — you sense it at the soul level. It’s one of the many reasons why countless celebrities and high-profile business leaders continue to seek him out for real estate representation. “Malibu is the greatest place to live and work in the world,” he says. “My clients trust me because I know the market better than anyone.” With over $5 billion in sales, Chris has been widely hailed for his outstanding production and his market making opinions, which are sought after by business and financial publications, and broadcast media.

Chris Cortazzo

DRE # 01190363

Tel: 310.457.3995 chris@chriscortazzo.com https://chriscortazzo.com ExecutiveAgent Magazine

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SWEETWATER RANCH MALIBU, CALIFORNIA

Behind the gates of Serra Retreat, this is a once-in-a-lifetime opportunity to own a private park-like compound across 38 acres. This expansive property boasts a tennis court, reflecting lap pool, a 75’ infinity pool. The lower plateau contains over 5 acres of flat land with a riding ring, fenced pastures, and a state-of-the art barn. For more information, please visit 3291sweetwater.com. $31,500,000 36

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3291 sweetwater.com Tracy Tutor DRE # 01326769

Gina Dickerson DRE # 01927834

Tel: 310.595.3889 Tel: 310.744.5584 tracy.tutor@elliman.com / gina.dickerson@elliman.com tracytutor.com tracytutor.com

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TROUSDALE ESTATES BEVERLY HILLS, CALIFORNIA

Furnished Warm Modern Masterpiece set on a 31,000+ sq.ft. lot in prime lower Trousdale Estates with beautiful city views. Epic scale with high ceilings, open spaces and walls of glass that disappear and blur the lines between the indoor and outdoor spaces. Gated and private. Large motorcourt. Vast living room flows to the outdoor living room and zero edge infinity pool. Available furnished with some exclusions. 1012 N. Hillcrest Road, Beverly Hills $26,995,000 38

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Jade Mills

DRE #00526877

Tel: 310.285.7508 homes@jademills.com jademills.com Beverly Hills real estate agent, Jade Mills is renowned among colleagues and clients alike for her integrity, loyalty, and professionalism in the luxury real estate market. Jade is currently ranked the #1 Agent Worldwide for Coldwell Banker and the #5 Agent Worldwide for all Brokerages. Jade has achieved the highest sales volume on record of any agent in Coldwell Banker history, ExecutiveAgent Magazine

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PERFECT ON PALM BEVERLY HILLS, CALIFORNIA

A dramatic entry sets the tone for this open floor plan with white oak flooring & high ceilings. The beautiful craftsmanship and attention to detail are found throughout the property starting with the dramatic 2 story living room showcasing a custom double-sided marble fireplace with stylish woodwork opening into the chic dining room with shiplap walls and soaring ceilings. State-of-the-art appliances in the Gourmet kitchen include Subzero fridge, Wolf stove and spacious butler’s pantry complete with second refrigerator and dishwasher are surrounded by dramatic glass doors that seamlessly open to manicured grounds which include a sparkling new pool and custom-built BBQ area ideal for entertaining. Other features include a spacious master suite with large walk-in closet & marble bathroom, 4 additional bedrooms and 2 powder rooms. All systems are brand new including electrical, plumbing, HVAC, windows, roof and Cat 6 wired for alarms, 10 security cameras and Smart Home Technology, 5 Bed, 6 Bath. 604 N. Palm Drive. Offered at: $8,995,000

Rochelle Maize

DRE # 01365331

Tel: 310.968.8828

Pate Stevens

DRE # 01749421

Tel: 310.467.7253 Nourmand & Associates rochelle@rochellemaize.com pate@patestevensgroup.com ExecutiveAgent Magazine

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OCEAN BLUFF ESTATE

RANCHO PALOS VERDES, CALIFORNIA

We are proud to present this one of a kind, BLUFF home in Oceanfront Estates. This beautifully, customized 5 bedroom/7 bath estate offers endless views of the Pacific Ocean and coastline. Extremely private and quiet, this estate feels like your very own resort on the Palos Verdes Peninsula with a sprawling backyard perfect for entertaining, enjoying your ocean views. A beautiful swimming pool tucked to the side for added privacy or sitting by the fireplace telling stories and roasting marshmallow’s! As you walkthrough the double door entry, the views of the blue waters ahead will literally take your breath away. The living room and dining area has a wood burning fireplace and built-ins and has a set of large doors leading you to a stoned patio where you can dine, sip coffee or just enjoy the views. The gourmet kitchen has custom cabinetry, gourmet appliances, and opens to a fabulous family room, also with doors to the stoned patio. Also on the main level are two secondary bedrooms, with private bathrooms, and powder bath. Down the sweeping staircase, there is a bright and cheery sunroom, large great room perfect for family fun, two secondary bedrooms both with their own bathrooms. The spectacular master suite has an office and extraordinary bath with walkin shower and 2 walk-in closets. The home is warm and inviting, as the rooms are well proportioned, giving you plenty of space to live life to the fullest. 17 Via Del Cielo, Rancho Palos Verdes, Ca. $6,898,000 42

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Steve and Ceci Watts are Palos Verdes’ preeminent real estate partnership. They are consistently garnered Top Agent Awards and their reputation and statue in the industry are without parallel. With over 33 years in the industry and calling Peninsula their home, Steve & Ceci Watts are trained professionals and marketing specialist whom utilize a wide variety of advertising media and methods; including the latest technological advances and customized online prospect matching. Having sold over a billion dollars in real estate on the Peninsula and South Bay, they are consummate professionals willing to go any distance to get the job done for their clients.

Steve & Ceci Watts

DRE # 00966894 / 01040493

Tel: 310. 874.8775 SteveWatts@vistasir.com https://wattsrealestate.com

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ARUBA VILLA LA FLEUR L.G. SMITH BLVD 123-A, ARUBA

Situated on a beautiful location in Malmok, Aruba, you will find this impressive villa with stunning views of 360 degrees from the roof terrace over the Tierra del Sol golf course, island and the beautiful Caribean sea. Impressive villa because of the extremely large living areas. Do you have a extensive family, do you like to entertain guests or simply love a lot of living space then you can indulge yourself in this house. The bright villa, of approx. 800 m2(8,611 sq.ft) of living space, has three floors with on the ground floor 3 bedrooms, each with a private bathroom, spacious living / dining room, open kitchen and the laundry room. The kitchen comes with a granite countertop and all imaginable appliances. From the ground floor you can immediately take a dip in the private pool or Jacuzzi. This property hosts no less than four guest apartments, each with one bedrooms. All the apartments consist of a living room with open kitchen and doors leading to the terrace. The surrounding garden is beautifully landscaped with tropical plants. Vacation Rental

Alex Cybul Owner/Founder Vacation Aruba Tel: +297.592.7929 info@vacationaruba.com

https://www.vacationaruba.com/listing/arashi-beach-suite ExecutiveAgent Magazine

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Decide What You Want To Do

M

y friend, Tom Harken was born with both polio and tuberculosis. Tom spent the first six years of his life in an iron lung. The first day Tom started school, the teacher told him to go to the board and spell “cat”. He wrote k-a-t. The teachers told him – in front of the entire class – he would never become successful. Tom dropped out of school, humiliated and chagrined. Tom decided to prove them wrong. When he became old enough he went out and started selling vacuums. Tom sold 17 a day. Tom memorized all of the information each customer gave to him – because he never learned to read. Tom never told anyone he was illiterate until, at age 55, he announced it, with tears in his eyes to an astonished audience, while being honored at the Horatio Alger Awards. Within one year he had learned how to read. Tom crusades with me now to eradicate the slavery called “illiteracy”. You see, anything is possible. Just like Tom, the only thing standing in the way of your success is you – your beliefs about what’s possible, your attitude towards yourself, your desire to achieve what you really want. You are the only barrier that is keeping your dreams at bay. What’s Exciting About Using Our Mind Is that We Can

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Short Circuit All the Excuses Thrown Up by Our Fears. THIS WEEK’S ACTION STEP Our minds determine our success or failure. Your mind is your ultimate strength and weakness. Everything begins and ends with your thinking. I came up with six ways to develop mental muscles. When practiced they can give you the power to accomplish your goals. 1. Read, Read, Read - Read something besides magazines and the daily newspaper. They’re mostly filled with negative images and information that creep into your brain mind continuum and fester negatively. Read books that motivate and inspire you. 2. Mastermind - Share your mind with someone, or a group, who are moving in the same positive direction as you are. Two or more minds concentrating on the same goal is an extraordinarily powerful force. 3. Seek Out A Mentor - I recommend you get mentors in each area of your life for your entire life. Keep having your mentors challenge you.

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4. Listen to CDs and Cassettes - This is one of the most important habits you can create for yourself. Continuously listen to motivational audio CDs and cassettes. Listen to them until you can practically repeat them verbatim. This process will recondition your mind to think only of abundance and positivity. 5. Attend Seminars - To reinforce a positive way of life, sign up for and attend motivational seminars. There you will meet inspirational people (and possible mastermind members) and learn new ways of achieving your goals. 6. Turn Off the Television - On average, the television set in an American home is on over 7.2 hours a day. Just like any bad habit, it needs to be broken. The television is filled with energy that is put out into the room. It becomes its own entity. That’s it! Just six easy steps. These six steps will help

you to re-energize your spiritual batteries and clear the haze out of your mind to help motivate you to decide what you really want to do. “When we use our minds creatively and constructively, it doesn’t matter what we haven’t done, what we haven’t said or where we haven’t been. The only thing that matters is how we engage our mind by telling the conscious what we want to do.” - Mark Victor Hansen Mark Victor Hansen, “that Chicken Soup for the Soul guy®”, inspires NEW VISION that generates innovation, productivity and profitability. markvictorhansen.com. © 2008, Mark Victor Hansen. All rights reserved. For information about Mark’s Keynote Presentations, contact the FrogPond at 800.704.FROG(3764) or email susie@ FrogPond.com; http://www.FrogPond.com.

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ExecutiveAgent Magazine


Stop T Wishing for the Life You Want

o many people, ambition is kind of a mystery. The dictionary says it is “an eager desire for distinction, power or fame.” But what does that really mean? Let’s start with the word eager. All by itself, eager is kind of exciting. Kids are eager for birthday parties. They expect to be the center of attention, to get many presents, to eat too much. For that matter, I guess adults are eager for birthdays, too. (Unless, of course, they’re embarrassed that the candles on their cake outnumber their achievements.) We can be eager to see a ball game, eager to see our kids in a dance recital, eager to see an old friend, eager to shop for a new car. Eager sounds like a lot of fun! But do you ever hear people say they are “eager to live a better life,” “eager to have a better family,” “eager to make a lot of money”? Probably not. And that’s a problem, because as I see it, living a better life, having a better family and making a lot of money takes an eager desire. We have the remarkable ability to get exactly what we must have. But there is a difference between wishes and desires. We’ve all heard people say, “Oh, I wish I could just drop five pounds. I want to be a little lighter.” We’ve probably said it ourselves. Although we might wish we could breathe a little easier in our clothing, we have to have the desire to exercise a little more and eat a little less. The “I wish I could lose weight” has to become “I have the eager desire to lose weight.” The backbone of an eager desire to change is discipline. True ambition is disciplined, eager desire. I’m also sure you’ve hear people talk about wishing they had more money to pay the bills, take a vacation or just take a little pressure out of their lives. But before their lifestyle can change, their wishes need to become desires. If they really desired change, they wouldn’t spend their evenings just watching TV and wishing they were doing something more. The backbone of an eager desire to change is discipline. True ambition is disciplined, eager desire. It’s that little part within us that says, “If I want to be ready for that meeting tomorrow, I need to finish preparing for it today.” “If I want to make sure I can pay for my kid’s college education, I need to start saving today.” “If I want a better life tomorrow, I need to start working on it today.”

WrittenBy Jim Rohn

Ambition is a minute-by-minute, day-by-day mentality. To have the ambition to work toward a better family life, a newer car, a bigger house, a financially secure future… you have to live it every moment.

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Our bone marrow transplant reunion is now standing room only. Each year, City of Hope invites bone marrow transplant recipients and their families to attend the “Celebration of Life” event. It’s a joyous time during which survivors of blood cancers such as lymphoma, leukemia and myeloma embrace their health, their life and each other. It began more than 35 years ago when City of Hope created what is now one of the largest and most successful bone marrow transplant programs in the world. In fact, we’ve completed over 11,000 transplants and, according to national reports, our outcomes are among the best in the nation. The goal of curing cancer isn’t just something we work at. It’s what we live for. If you have cancer, make us your first call. Or ask your doctor for a referral. We accept most insurance. 800-826-HOPE

COH-0726_BMT_Hem_fp_4c_ExecAgt.indd 1

WE LIVE TO CURE CANCER. Science saving lives. cityofhope.org/bmt

11/25/13 6:02 PM


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EXECUTIVE AGENT MAGAZINE - LOS ANGELES JANUARY 2021  

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