Page 1

★ ★ ★ ★

Serving: Calabasas Canoga Park Chatsworth Reseda Tarzana West Hills Winnetka Woodland Hills

CANOGA PARK

100 TH

FREE

NOW ONLINE 24/7

www.westvalleynews-sfv.com

CONNECTING BUSINESS AND COMMUNITY SINCE 2004. CELEBRATING 9 YEARS OF SERVICE TO THE WEST VALLEY COMMUNITY.

191 2-2 012

ANNIVERSARY CELEBRATION

Volume 8 Number 3 2012

The Village at Westfield Five Year Wait Finally Over Valley’s Latino Expo receives “Program of the Year” Award The Latino Expo, an annual event produced

“It was part of my job when I first got involved, it has now become my life,” said John Alderson...

He was referring to The Village at Westfield Topanga development which he has been spearheading as Westfield’s Director of Development, for several years. His sentiments were expressed after receiving the 2011 Joseph Staller Memorial Award, for Excellence in Service by the Woodland Hills-Tarzana Chamber of Commerce, during their Annual Member Recognition & Board Installation Gala on February 9, 2012. This annual award is given in recognition of an ongoing commitment to the community.

by the Greater San Fernando Valley Chamber of Commerce, brought home a national award last month. In February, the Western Association of Chamber Executives (W.A.C.E.) honored the Latino Expo as “Program of the Year” under its Core Competency awards for creating a strong local economy and promoting the community. The Greater San Fernando Valley’s Latino Expo was one of two winners at the association’s annual conference in February in Las Vegas. Wilsonville (Oregon) Chamber also won the award for their Oregon Horse Country program.

Westfield submitted its application for The Village with the City of Los Angeles on July 17, 2007, which commenced the environmental review and approval process. In addition to an extensive outreach program by Westfield to receive community input, the plan was to be subject to several public hearings before the City throughout the entitlement process. Little did they know that the economy will tank and the approval would take nearly five years.

The Latino Expo was created over 15 years ago to help businesses market themselves to a new demographic. Since then, the event has grown and continues to be the Southland’s only Latino expo of its kind connecting businesses with potential customers.

But the wait is finally over and it’s time to celebrate and get back to Leslie Katz and Jen Svejda dressing up for Thursday Night Treasure See Thursday Night Treasure on Page 10

Ed Crowe / West Valley News

John Alderson, Development Director at Westfield, was honored with the 2011 Joseph Staller Memorial Award at the Woodland Hills-Tarzana Chamber of Commerce 2012 Annual Member Recognition & Installation Gala. The event was held at the Warner Center Marriott

Revamped in 2011 from its previous trade show style format, the event featured family entertainment in addition to vendor booths, which increased traffic over previous years by 20 percent, making the Latino Expo a high See Latino Expo on Page 7

Unanimous Approval by City Council

Nancy Hoffman Vanyek, ACE, (right) CEO of the Greater San Fernando Valley Chamber of Commerce, and Fuyumi Hashimoto, (center) Communications & Special Events Director, receive the award.

Ed Crowe / West Valley News

Leslie Katz and Jen Svejda all dressed up for Thursday Night Treasure hunting and a good time.

This copy of the West Valley News belongs to:

HAPPY ST. PATRICK’S DAY.

SUBSCRIBE TO THE WEST VALLEY NEWS. 12 MONTHLY ISSUES FOR ONLY $15

INSIDE

Ed Crowe / West Valley News

Los Angeles City Council Final Hearing for The Village at Westfield Topanga, held on Wednesday, February 29, 2012 in Downtown Los Angeles City Hall, Council Chambers Room 340.

Anxiously anticipated after nearly five years of waiting, the day finally arrived and a large group of supporters were there to be part of this historical event for the west San Fernando Valley. Room 340 of the Council Chambers was full to capacity with many people standing along the side aisles and in the rear of the chambers. As the time clock advanced closer to 2:00 pm, way past the scheduled time for the Council to vote, Council President Herb J. Wesson, Jr., Tenth District, announced that he was limiting public comment to representatives of community organizations. Other speakers were advised that their Public Comment Cards will be filed as part of the record. At this time, Councilman Dennis P. Zine, who represents District Three where The Village will be See Unanimous Approval by City Council on Page 3

New ER at West Hills Hospital

2

Living Trusts in conformity with Medi-Cal rules

3

SHOP. DINE. PLAY. RESEDA

4

People Management

5

Need Extra Cash?

7

$ave BIG with Business Services and Classified 15 Coming Soon! THE VILLAGE

16

sfv


PAGE 2

West Valley News Volume 8 Number 3 2012

Increase visibility of your business 24/7 on Ed’s List of Business by Referral. Visit www.westvalleynews-sfv.com to learn how.


West Valley News Volume 8 Number 3 2012

PAGE 3

From the Publisher’s Desk It is all good news this month. There is a wisper in the air that says everything is moving in the right direction. We hear good reports about employment figures and with the recent approval of The Village at Westfield Topanga project, a few thousand jobs will be added in the west San Fernando Valley. There is a strong movement of entreprenuership across the nation and we are doing our best to get on that wagon. The West Valley News is supporting ShopLOCAL. HireLOCAL Professional Services. to help promote the idea of encouraging our local communities to spend a few dollars every month to support small local businesses. We want to turn Red into Green every way we can. Green meaning efficiency, productivity, and a bottom line profit. We want to create strategic partnerships for mutual benefit. We want to create jobs and hire local workers. Small businesses generate 65 percent of all new jobs and pay 44 percent of total private U.S. payroll. Our elected officials have to get on the entrepreneurship wagon as well and help make it easy for local businesses to do business. Let them turn Red Tape into Green Tape. If you see more ads and more pages in this publication, it is because we are working hard to make this publication work for all our advertisers. Things are moving again and recovery is in the air.

Unanimous Approval by City Council Continued from Page 1 built, addressed his Council colleagues urging them to vote to approve the project. He also asked Larry Green, head of West Coast Development for Westfield to step forward before the microphone and verbally assure the Council that the project will be done as approved. “Absolutely” he replied. The Council was called to order and agenda items relevant to the Westfield project were called out for votes. Quickly and efficiently vote count was electronically tabulated for each of the items before the Council. As the approvals were reported outloud, audible cheers could be heard from supporters of The Village in the audience. All agenda items were unanimously aproved by all Councilmembers present. As slow as procedures seem to move when presented before the Council, as soon as the final tabulation was announced, everyone scrambled about. Partly because it was very late for lunch and everyone was probably starving; but mainly because it was the long awaited positive results that brought the approval process journey to a happy ending. Congratulatory hand shakes, wide smiles, cheery, chatty comments were the norm on the

Valley Middle School Teachers Invited to Apply for Educational Mini-Grants and to Nominate Students for Young Achievers Awards Programs Sponsored by Van Nuys Airport and Rotary Club of Van Nuys (Van Nuys, CA)- Los Angeles Unified School District middle school teachers (grades 6-8) in the San Fernando Valley are encouraged to apply for three mini-grants to use for employing aviation and community service in their curriculum. Valley educators are also asked to nominate middle school students for Young Achievers awards recognizing leadership in academics, athletics, the arts and community service/leadership. Sponsored by Van Nuys Airport (VNY) and the Rotary Club of Van Nuys, the programs reflect the organizations’ commitment to initiatives that enhance the student learning environment and the development of an educated, dedicated workforce for the future. Teacher Mini-Grants way out of City Hall. There were only three people not smiling but they’re probably happy knowing they stood their ground until the end. They’ll warm up to it when The Village is completed and their doubts are dissipated. John Alderson invited his entire Westfield team and a group of community supporters of the project to Rock’n Fish: La Live, immediately following the Final City Council Hearing. It was his way of “recognizing the fantastic effort put forward by our entire team.” Weary faces and tired smiles, after long hours and days of work, will soon be replaced by happy grins and rejuvenated faces with a little rest. Because this is just the beginning of a new journey until The Village project transitions from vision to reality. Looking forward to the upcoming ground breaking. Congratulations! Calabasas Canoga Park Chatsworth Reseda Tarzana West Hills Winnetka Woodland Hills

Crowe Marketing Design Publisher Ed Crowe Managing Editor/Creative Director Jonathan Goldhill Contributing Writer Al Martinez Contributing Writer Lance Miller Contributing Writer

The deadline for articles, letters and photos is the third week of the month for consideration in the upcoming month’s issue. E-mail (preferred) submissions to: editorial@westvalleynews-sfv.com.

The West Valley News is published monthly as an information and educational resource for small businesses and community-based organizations.

The Editor reserves the right to reject or edit all submissions. Opinions expressed by contributors are not necessarily those of the West Valley News.

WEST VALLEY NEWS Crowe Marketing Design 8378 Sale Avenue West Hills, CA 91304 Tel: (818) 883-3374 Fax: (818) 883-9678 advertising@westvalleynews-sfv.com www.westvalleynews-sfv.com Hours: Monday-Friday 9:00 am to 6:00 pm Annual subscription rate is $15. Single copies $1. Multiple copies $50/100 bundle Flyer insertion and distribution is available. Cost is $75/1000. Minimum 1,000.

Editorial Contributors

Advertisers To advertise, call 818-883-3374. The deadline for ads for each issue is the end of the third week of the month prior to the month of publication. ©2011 Crowe Marketing Communications Image copyrights held by the artists. The West Valley News is open to the entire business community of the San Fernando Valley. The West Valley News is distributed by regular mail to active subscribers, via email to an electronic mailing list, and to the general public through more than 65 strategic, high-traffic business locations throughout the West Valley. Now online 24/7-365 www.westvalleynews-sfv.com

The Teacher Mini-Grant Program recognizes and encourages teachers who use creativity in the classroom and employ aviation and community service in their curriculum. This year, grants of $500, $300 and $200 will be awarded. Applicants must submit a concise proposal including a program statement, goals, methodology, evaluation mechanism and budget. Mini-grant applications are due by 5 p.m. on Wednesday, March 14. 2—VNY/Rotary Club Educational Awards Young Achievers The Young Achievers Program recognizes and rewards exceptional local area middle school students (from both public and private schools) who excel in academics, athletics, the arts and community service/ leadership. Teachers and counselors must nominate students for consideration. The top student leader in each category will receive a U.S. Savings Bond funded by the Rotary Club of Van Nuys. Young Achievers award applications are due by 5 p.m. on Friday, March 30. Both Teacher Mini-Grant and Young Achievers award recipients will be recognized at a ceremony on April 26. “The Teacher Mini-Grant and Young Achievers sponsor s recognize the challenges teachers face due to budget constraints, and the value of aviation and community service to the San Fernando Valley,” said Van Nuys Airport Manager Jess Romo. “We believe these programs help contribute to students realizing that their dreams can take flight.” To obtain Teacher Mini-Grant or Young Achievers Program applications, call VNY at (818) 442-6526. For more information on all of the airport’s education programs, visit www.lawa.aero/vny and click on the “Educational Programs” link under the “Information” tab.

Soon you will be able to FLASH your vBizEx™ and SAVE! Van Nuys Airport to Begin Improvements to Public Observation Area Limited Seating Available Week of March 12 Van Nuys – Starting Monday, March 12, Van Nuys Airport (VNY) will begin making improvements to the public observation area located off of Woodley Avenue at the end of Waterman Drive, adjacent to the east side of the airfield. For the week of March 12, limited seating will be available, so visitors may want to bring their own chairs to watch aircraft take off and land. Initial improvements to the observation area will include repainting the area canopy, followed by repainting the kiosks. Open daily from 8 a.m. to sunset, VNY’s public observation area features historical and informational exhibits, picnic benches and a children’s activity area. Besides watching aircraft take off and land, visitors can listen to a live broadcast of the air traffic control tower frequency.


PAGE 4

West Valley News Volume 8 Number 3 2012

CALL ED CROWE!

4

Marketing Brochures

CALL ED CROWE!

WORK. SHOP. DINE. PLAY

RESEDA Accurate Zone Heating and Air Conditioning 7513 Topeka Dr., Reseda, CA 91335 Visit www.accuratezonehvac.com

(818) 915-3427

SERVICES: Maintenance, Repairs, Installations, and Sales. Get 15% off any repair. FREE ESTIMATES. Open 7 days a week.

4

Logo Design

15% DISCOUNT

With coupon. WVN V8N2-N4

H&M Appliance Service Appliances Sales | Service | Parts | Buy | Trade 18510 Sherman Way, Reseda, CA 91335

(818) 705-2240 www.crowemarketingdesign.com Marketing Brochure for Spine Care Solution

• Freezers • Ranges , Stoves and Ovens • Convection Ovens • Microwaves • Dishwashers • Washers and Dryers • Icemakers • Antique Stoves Repair, Sales and Restoration • Air Conditioning Units and Heating Units

We Service All Makes & Models. Same Day Appointments. Nice Showroom. Buyer on Premises for trade-ins and to sell your old appliance.

WVN V8N3-V9N1

818.883.3374 United Chambers of Commerce A Coalition of 32 Business Organizations, including 22 Chambers of Commerce representing over 21,000 businesses.

5121 Van Nuys Boulevard, Suite 208 Sherman Oaks, CA 91403 T 818-981-4491 F 818-981-4256

Serving breakfast Mon-Fri 7:30-11AM Sat-Sun from 7:30am-3pm Daily Operating Hours Mon-Fri 7:30AM-10:00PM Sat.-Sun. 7:30AM-8:00PM

The Best Food in The San Fernando Valley Aura’s Xquisit Foods is the place to come and enjoy a healthy meal!

www.crowemarketingdesign.com

818.883.3374

15% DISCOUNT

18401 Sherman Way, Reseda, CA 91335

www.aurasxquisitfoods.com

With coupon. WVN V8N3-N8

818.713.1234

Build your business while building your community. Join a Chamber of Commerce today.

CS Earth Origins HEALTH FOOD STORE

How does your business benefit by being a member of your local chamber?

Nutritional Products | Vitamins | Produce | Water

• Opportunities to market your business. • Great networking opportunities and events. • Get involved with local legislative issues. • Meet local business and political activists. • Be involved in a variety of community events.

(818) 705-2695 OPEN 7 DAYS A WEEK

For a complete list of member chambers, visit www.unitedchambers.org

Corporate Logo for Ubiqueonline.com

18363 Sherman Way, Reseda, CA 91335

Natural Vitamin Store. Beauty Products. Some 100% Kosher Products. Vitaminas Naturales. Productos de Centroamerica, Mexico, Estados Unidos.

15% DISCOUNT

With coupon. WVN V8N3-N8

(See services offered on Page 15)

Agoura/Oak Park/Conejo Valley Chamber (818) 889-3150 | Fax (818) 889-3366 info@agourachamber.org Calabasas Chamber (818) 222-5680 | Fax (818) 222-5690 info@calabasaschamber.com Canoga Park/West Hills Chamber (818) 884-4222 | Fax (818) 884-4604 cpwhchamber@bizla.rr.com Chatsworth/Porter Ranch Chamber (818) 341-2428 | Fax (818) 341-4930 bonnee@chatsworthchamber.com Encino Chamber (818) 789-4711 | Fax (818) 789-2485 Diana@encinochamber.org Granada Hills Chamber (818) 368-3235 | Fax (818) 366-7425 ghcoc@verizon.net Greater San Fernando Valley Chamber (818) 989-0300 | Fax (818) 989-3836 nancy@sanfernandovalleychamber.com

NOW HIRING DISPLAY AD SALES FLEXIBLE HOURS 818.883.3374 Subscribe to the West Valley News

FREE 12 ELECTRONIC ISSUES PER YEAR

818.883.3374

Regional Black Chamber 818.464.3484 | Fax 818.377.7424 RBCCinfo@yahoo.com CALABASAS

Reseda Chamber Contact Nancy at (818) 989-0300 for info. nancy@sanfernandovalleychamber.com SFV Filipino-American Chamber (818) 780-9197 | (818) 902-1554 leomaranan@gmail.com

CANOGA PARK CHATSWORTH RESEDA TARZANA WEST HILLS

Sherman Oaks Chamber (818) 906-1951 | Fax (818) 783-3100 info@ShermanOaksChamber.org

WINNETKA WOODLAND HILLS

Winnetka Chamber (818) 340-2282 | Fax (818 340-2282 secretary@winnetkachamber.com Woodland Hills/Tarzana Chamber (818) 347-4737 | Fax (818) 347-3321 diana@woodlandhillscc.net

Get local business and community news at your computer screen. Visit us online to sign-up today at www.westvalleynews-sfv.com


West Valley News Volume 8 Number 3 2012

PAGE 5

The Growth Coach Becoming a Strategic Business Owner By Jonathan Goldhill and Daniel M. Murphy Jonathan Goldhill, The Growth Coach, coaches leaders of private companies to grow their business. To learn more about his unique group and individual coaching programs visit www.TheGrowthCoachLA.com. Jonathan can be reached at (818) 716-8826 or Jon@TheGrowthCoachLA.com. Daniel M. Murphy is CEO & Founder of The Growth Coach Franchise System, www.TheGrowthCoach.com.

Editor’s note: Beginning with Volume 7 Number 1 of the West Valley News, we started publishing monthly installments of the content of a book by Daniel M. Murphy, CEO & Founder of The Growth Coach. The book is titled “Becoming a Strategic Business Owner. A Proven Process to Enhance Your Strategic Mindset.” __________

CHAPTER 7. PEOPLE MANAGEMENT Ed Crowe / West Valley News

Trust or Bust Trust is the fabric that holds a company together. If people do not trust you, they will not trust your vision or strategies. You are doomed. If you lose your character and reputation, you will have lost everything. Here are some suggestions: • Do what you say you will do. Let them count on you. Keep your promises. • In good times and bad, be ethical, moral, trustworthy, and possess unquestioned integrity. • Your words and actions must be in alignment. Walk the talk.

Be a straight shooter. • Honesty is paramount. • You must lead by example. • Be an authentic person – what people see is who you are. • You must share the good, the bad, and the neutral news with your team. Open communication is a must.

100 Ft. Sandwich Built to Celebrate Canoga Park’s 100th It was a warm, sunny day, on Saturday, February 18, when folks of all ages came together as a community to be part of a great event, in Old Town Center Canoga Park. As part of the Canoga Park’s Centennial Celebration, Councilman Dennis P. Zine joined the Canoga Park/West Hills Chamber of Commerce and hundreds of volunteers to build a 100-foot-long sandwich. The event was held at Cavaretta’s Italian Deli, which has been in Canoga Park since 1959. Twelve local nonprofits recruited volunteers to assemble the sandwich and the proceeds from the money raised at the event will help each nonprofits’ respective cause. Councilman Zine presented a City Proclamation to Cavaretta’s Italian Deli for their amazing work in the community and for donating the main ingredients to help the organizations. There will be numerous events as part of Canoga Park's Centennial Celebration. To learn more, visit www.canogapark100.com. The LAPD West Valley PALS and the West Valley Eagles, were among the local non-profits that earned the top rewards by selling 25 feet each of the 100-foot-long sandwich.

• No employee will complain about being kept too informed, too involved, or too inspired. • Be sincere and always speak from the heart -- phonies are easy to spot. • Build trust with deep listening. Trust must be earned over time. However, trust can be lost in no time and is very difficult to rebuild, if at all. As such, any untrustworthy behavior will cost you good employees. Good employees do not leave bad companies; they leave bad leaders.

Culture Creation As leader, know that you set the tone, pace, environment, and personality of your company. By your consistent actions, you establish what the company values and what gets rewarded. You lead by example and to a large extent, shape the culture of your organization. In large part, you maintain the culture by participating in the interviewing, hiring, reviewing and rewarding of your employees. Always make time for these critical activities. Above all, try to create a culture where your people feel appreciated and important, and where they can fully use their talents and reach their potential. William James said that “the deepest principle in human nature is the craving to be appreciated.” If you achieve such a supportive and fear-free culture, you will have created a successful company with solid retention of your employees. Also, make coming to work enjoyable. Identify, celebrate, and remember your company’s victories. Capture them in stories that you repeat, especially to new hires.

Suggested Action Items:

Betty Allen, Jean Jauck and other members of the Canoga-Owensmouth Historical Society were present to lend a hand at making the 100-foot-long sandwich.

Young members of the West Valley Eagles work as a team to help build the sandwich is less that 13 min. A record time for the Centennial Celebration books.

FROM COUNCILMEMBER ZINE’S WEEKLY UPDATE

• Your greatest asset is finding, hiring, developing and retaining the “right” people for your company. Get the right people on the ship, the wrong people off the ship, and the ship heading in the right direction.

Winnetka Installation Dinner Welcomes New Leaders for 2012

• Spend time taking care of your best performers, not your worst performers. Spend time developing future leaders – you will gain tremendous leverage. • Leverage past employees. Keep in touch with your alumni. They can feed you new customers and new employees. • Keep your people accountable. Do not try to be everyone’s buddy. You must insist on performance. Be sure to have a performance review process in place that evaluates the contribution of every team member once or twice a year. • Be sure you have an on-going accountability process in place for your key goals. Conduct weekly accountability sessions to gauge progress on goals. Insist on performance; do not tolerate excuses. • Trust is everything. If your employees don’t trust you, they will not follow you. Keep your promises and do what you say you will do. Walk the talk. Share good news, bad news and neutral news. Trust your employees and they will trust you. • You set the tone, pace and climate of your business. Create a culture where your employees feel appreciated, important and capable of reaching their full potential. Editor’s Note: Chapter 8 will continue with Trust or Bust on the next issue of the West Valley News.

Find copies of the West Valley News at CORBIN BOWL 19616 Ventura Blvd. Tarzana, CA 91356 Managed by Gary Montgomery

P 818-996-2695 WEDNESDAY SPECIAL (Wednesday is dollar day for Seniors ) $1.00 per game Hours Sunday-Thursday 9:00 AM - Midnight Friday-Saturday 9:00 AM - 2:00 AM

or online at www.westvalleynews-sfv.com

Ed Crowe / West Valley News

For those looking for larger meaning in the little things in life, there certainly was a certain symmetry to the Winnetka Chamber of Commerce hosting their 2012 Installation dinner on President’s Day at the Winnetka Convention Center on Monday, February 20, 2012. Hosting this prestigious event were Winnetka luminaries and longtime Chamber members Gene Geigoldt and Marilyn Robinson. Although President Obama himself was not in attendance at the highly anticipated “baton-passing” event that included wall-to-wall West Valley dignitaries like 27th District United States Congressman Brad Sherman and LAPD Deputy Chief of the Valley Bureau, Jorge A. Villegas, there was no shortage of presidential pomp and circumstance as the new Officers and Board Members for 2012 were respectfully ushered into their new positions as leaders of the community of Winnetka by Master of Ceremonies and 3rd District Councilman, Dennis P. Zine. Providing the spiritual glue that held the event together, Councilman Zine guided the guests through a program that not only included the Installation process honoring the outgoing Winnetka Chamber leaders and welcoming the newly elected contingent, but also wowed the gathered throng with humor and panache reminiscent of the glory days in Vegas with the energy and humor of Shecky Green. Adding a tone of seriousness to the festivities, the Councilman also respectfully acknowledged the Chamber’s “Volunteer of the Year,” Marcia Laskey, whose family was in attendance and obviously moved by the accomplishments of their loved one. Adding a pronounced punctuation mark to the evening was a bountiful prime rib dinner and silent auction that raised much-appreciated monies for the Winnetka Chamber. If you are interested in joining the Winnetka Chamber of Commerce, please feel free to contact Marilyn Robinson at (818) 340-2282.


PAGE 6

West Valley News Volume 8 Number 3 2012

LETTERS Write, Email, Fax, Call Write

Managing Editor, West Valley News 8378 Sale Avenue, West Hills, CA 91304

Email

editorial@westvalleynews-sfv.com

AL MARTINEZ Al Martinez is a Pulitzer Prize winning essayist, author of a dozen books, an Emmy-nominated creator of prime time television shows, a travel writer, humorist and general hell-raiser. Try him. He’s addictive. almartinez.org/wordpress

Tel / Fax 818-883-3374 / 818-883-9678 Include name, address, and daytime telephone. Letters may be edited for clarity and length.

Pissed Off at the Pissing Marines Somebody get the smelling salts. I have passed out on the floor from the shock of hearing the news: war is cruel and inhuman and disgusting.

ATTENTION ALL WEST VALLEY COMMUNITY GROUPS Non-profits, youth, church and community organizations, please join Reseda on the weekend of June 9 and 10 for the Reseda Relay for Life at Cleveland High School. This is 24 hours that you’ll never forget! Relay for Life raises awareness of cancer in the community and raises money to support various programs and services of the American Cancer Society. We are asking for you to give one day out of your life for those who might not have another. Sign up NOW to start a team, make a donation, or purchase a luminaria in honor of a friend or loved one. For more information or contact Event Chair Angel Gonzalez at (818) 590-9043, or Nancy Sweeney at (818) 832-2280 or visit www.relayforlife/resedaca. We’d love to have you join in with us for this important cause.

WHY IS IT? A man wakes up after sleeping under an ADVERTISED blanket on an ADVERTISED mattress and pulls off ADVERTISED pajamas bathes in an ADVERTISED shower shaves with an ADVERTISED razor brushes his teeth with ADVERTISED toothpaste washes with ADVERTISED soap puts on ADVERTISED clothes drinks a cup of ADVERTISED coffee drives to work in a ADVERTISED car and then… refuses to ADVERTISE believing it doesn’t pay. Later if business is poor he ADVERTISES it for sale.

WHY IS IT?

It came to me in the form of a video that revealed four United States Marines urinating on the dead bodies of enemy soldiers in Afghanistan. There was an immediate outcry against the desecration of our military adversaries even after we had shot the life out of them. It was OK to kill them but not to piss on them afterward. As a result, we are demanding severe punishment for the warriors who for reasons of their own had no respect for those who had been trying to kill them and had chosen a crude but effective method of demonstrating their disrespect. But that’s not allowed anymore in the more genteel requirements of human conflict, and they must pay the price of their indiscretion. So what am I missing here? As a former Marine during the Korean War, it was always my understanding that war was dirty, and ugly and painful and essentially quite discourteous. We were not trained in boot camp and at Camp Pendleton to be friends with our enemy but rather to blow them into confetti by whatever means available. Shoot them, bomb them or burn them, but by any method subdue them. Pissing on them afterwards was never offered as an option but one understood that they were bad guys out to kill you and well might manifest their antipathies in many different ways, including those utilized by the Marines in Afghanistan. My best memory of war is of a fellow infantryman who, when there seemed an odd occurrence in the heat of battle, would shake his head and says “This is unreal.” He would amplify the phrase by concluding later that what had happened must have occurred in some kind of parallel universe. It could not have happened to him. Not really. He had a point. Where life and death intersect, there is no reality. The very idea of members of the same species confronting one another on a field of battle and killing each other according to very specific rules is surreal. It flashes into the head with the peculiarity of a new idea: I could die here. Try as we might, we cannot gentrify war. We do not have referees wandering the battlegrounds to make sure that everyone is performing his duties in the best interest of the Geneva Accord. Neither do those with guns and bombs have the inclination to carry a condensed version of the rules stuffed in a pocket of their ammo belts and little time to implement those rules if they had them. Complicating the problem of ungentlemanly conduct by our soldiers is that the newer wars are not “traditional.” We do not see great armies clashing head-on with tanks rolling and bayonets fixed. In Afghanistan and in Iraq before that, we are engaged in combat with shadows and whispers that dart in and out of reality like subliminal thoughts, targets that merge and melt before one’s very eyes. The unreality of war has taken a quantum leap. Does that justify desecrating the bodies of those we have killed? Never. But in their way, the Marines were playing by a set of rules that exposed what war is really all about. It is full of mindless rage, thoughtless acts of violence and a consuming desire for vengeance. By its inherent disrespect for life, war pisses on the whole human race.

Canoga Park Bowl and the San Fernando Valley Symphony Orchestra

The Valley Business Expo ‘12 Gets Great Response

My passion for food began when I was very young. When my mother was in the kitchen cooking, I would always pretend I was cooking, but soon she would kick me out of the kitchen. But, I still wanted to cook. I came to this country at the age of 14, with many dreams. I started working in restaurants. My last job was at Conrod’s in Glendale; I then had a great opportunity to work in an office and left the restaurant industry for awhile but my passion for cooking continued. Five years ago I wanted to open an Italian restaurant, even though I am not Italian. But I love to cook pastas, risotto etc.; that dream was on hold for a bit. Three years ago, I told my husband that I would love to open a restaurant. We talked about how the food industry is changing. Everyday people are becoming more concerned about their health and looking for healthier alternatives; I am one of them. Next I said, “how can we bring a healthy and organic food to The Valley?” Then we considered–where in The Valley? We attend a church in Reseda and passed by these empty store spaces all the time. One day I said to my husband “what about that place?” He said, why there —the buildings are a little rough. I insisted and started to make phone calls. I contacted an architect and told him my idea. He said it would be almost impossible and said the same thing my husband told me. I insisted, because I had this vision that they could not see. It was very difficult to complete this project, especially dealing with the city permits and how expensive it was becoming because of all the delays. With the Mercy of God, we finished and here we are! I wanted to bring, not only healthier food but also a different feel from other places. I did not want to be called another Mexican or Guatemalan or any other restaurant. I wanted to make dishes from different nationalities and have customers from all over. As a new restaurant, it is hard to have all the ethnic foods but we create dishes that everyone can enjoy. These past months have been very challenging for us —especially with our customer service. It is my goal to be the best, so we can serve our loyal customers again and again. I wanted to have mostly organic products, but it is almost impossible because of the food costs; most people are looking for the best deals possible. We cook all of our dishes with natural products, no MSG, no Lard, low sodium and zero trans fats.

CONCERTS AT THE BOWL Wednesday Evenings at 8:00pm

IN THE ROYAL ROOM ADMISSION FREE/ 1 DRINK MINIMUM

We carry organic tea, coffee and an Acai smoothies.

20122 Vanowen Street, Winnetka, CA Persons under 21 years of age not admitted.

I also had in my mind, a nice, clean and cozy environment for our customers and I’m proud to say that we have accomplished that. I am Guatemalan and love our typical dishes… what we call “antojitos” so I just recently added some, Corn tamalitos or known as: tamalitos de elote, Tamales with chicken, rellenitos de platanos, (stuffed plantains) and more.

NEED A FORKLIFT AND DELIVERY TRUCK A forklift and/or a 16'-22' delivery truck (with lift) is needed as a donation for Habitat for Humanity’s ReStore project which is slated to open this year in the Woodland Hills/ Canoga Park area. Both are needed to take building materials and appliances that would otherwise wind up in landfills and make them available for sale to the public at about 40% of the normal cost. The proceeds from the ReStore will be used to fund Habitat programs, including new and renovated housing for veterans and low-income families. An additional feature of a ReStore is that it will be used as a job training site for veterans. Beyond basic job skills, they will learn retail business management, which will allow them to gain future employment. If you someone who can help, please send email to Laura Levinsky at laura@lauralevinsky.com.

Aura Estrada and her Vision of the American Dream

On February 23, 2012, The Valley Economic Alliance’s Business Expo ‘12, provided San Fernando Valley businesses the opportunity to connect and secure new business contacts, at Los Angeles Marriott Burbank Airport Hotel. “We had over 400 attendees and 100 exhibitors. It was a new location compared to the last three years, in which is was held at Pickwick Gardens. It was much more well attended than previous years.” Said Darcy Winters from The Valley Economic Alliance. UltraGlas Jane Skeeter and Natalie Rubin

To learn more about The Valley Economic Alliance call 818.379.7000 or visit www.the valley.net/expo

Please come and visit us in Reseda and give us the opportunity to serve you again and again. We are a family restaurant. I’d love for you to try our best selling Panini sandwich, especially the newest one... our Smoked Salmon Panini. This is my vision and my dream. Thank you for helping to make it come true. My name is Aura Estrada and I want to offer you my best. Aura’s Xquisit Food, Xotic Drinks & Coffee is located at 18401 Sherman Way, Reseda, CA 91335. Call Aura at (818) 757-1400 or visit Aura’s online at www.aurasxquisitfoods.com. Bring the coupon on Page 4 to get a 15% discount.


West Valley News Volume 8 Number 3 2012

PAGE 7

Twenty-One Canoga Park High School Students Shadowed Aviation Pros Van Nuys, Calif. – On February 29, 2012, twentyone high school students learned about aviation careers via mentoring and hands-on activities on Groundhog Job Shadow Day at Van Nuys Airport. Students were first treated to an airport tour and then shadowed various businesses on the airfield including Castle and Cooke Aviation, Clay Lacy Aviation, North Valley Occupational Center, Orbic Helicopters, Pentastar Aviation, Signature Flight Support, Skybird Aviation, Syncro Aviation and the various airport departments such as Operations and Police.

“Nancy, a resident of Valley Village House, enjoys an outing to the Griffith Observatory.”

GRIFFITH OBSERVATORY HOSTS DEVELOPMENTALLY CHALLENGED Moon Rocks and Meteorites Are a Hit

Nearly 250 developmentally challenged people, along with staff and some 50 volunteers, visited the Griffith Observatory on March 3, for a Community-at-Large Day sponsored by Valley Village and partner agencies. After touring the world-famous Observatory, touching a moon rock, holding a meteorite, and weighing themselves on Jupiter and other planets, the large group gathered on the lawn in front of the observatory for a relaxing picnic lunch that included socializing, laughter and lots of photo opps. It was a remarkable day, made even more so by the accessibility and hospitality of the Observatory. “We appreciate everything the Griffith Observatory staff did to make our group feel welcome and be able to access the exhibits,” said Caitlind Alexander, who organized the event for Valley Village and its partner agencies in the San Fernando Valley for Community-at-Large Day—New Horizons, TLC and the Child Development Institute. “We want to say a big thank you to all our volunteers, who gave one-on-one attention to many of our clients, as well as helping with registration, the picnic and the clean-up,” said Jo Ellen Krumm, volunteer coordinator at Valley Village. “Our clients can’t stop talking about their wonderful ‘new friends.’ We were thrilled to have such a turnout from the community, including groups from Best Buy, the Youth One Source, and the UCLA Indian Student Union. Many staff members also volunteered their weekend time. Everyone was helpful and cheerful and made the day special for our clients.” Some funding for transportation came from a New Freedom grant. Valley Village, a nonprofit organization headquartered in Winnetka, provides residences, day programs and therapeutic services to some 400 adults with intellectual and developmental challenges. For information, visit the website, www.valleyvillage.org, or call (818) 587-9450.

CALIFORNIA GROWN

Three students with three different stories: Anthony Ojeda, sophomore, is an only child and will be the first in his family to graduate from high school. He wants to be a pilot or an architect. As a child from a small town in Mexico, Ojeda remembers seeing airplanes flying over his home. “I’ve always been amazed at how airplanes fly. If we can make airplanes fly we can do anything,” he said. Senior, Santiago Chapa, plans to pursue a career in aeronautics. This past summer he participated in an audit for the school and realized opportunities to minimize waste. “I came today to observe and learn more about the airport so I can help airports save money by becoming greener,” said Chapa, the oldest of three children in his family. “I dream of becoming an Air Force and later a commercial pilot,” said Luis Amarales, sophomore. He added, “I want to shadow today to observe and see how the airport works, what happens. I’ve loved airplanes for as long as I can remember.” Luis is one of nine children. About Van Nuys Airport: One of the world’s busiest general aviation airports, VNY serves as a valued San Fernando Valley resource, providing ongoing leadership in general aviation, business and community service. Dedicated to noncommercial air travel, VNY had more than 310,000 operations in 2011. More than 100 businesses are located on the 730-acre airport, including five major fixed-base operators and numerous aviation service companies. Annually, the airport contributes approximately $1.3 billion to the Southern California economy and supports over 12,000 jobs. In addition, VNY provides programs to benefit local residents, along with educational initiatives and aviation-related career and training opportunities. For more information, visit www.lawa.org/vny or follow us on Facebook at www.facebook.com/#!/vannuysairport.

Latino Expo Continued from Page 1

profile marketing opportunity that delivers one-on-one access to the diversity and buying power of nearly 25,000 consumers. The Chamber’s Communications & Special Events Director, Fuyumi Hashimoto, said that the Latino Expo has become an example for other chambers. “People are asking if they can learn from us. They want to implement a similar program in their community.”

Farmers’ Market Main Street Canoga Park

MAKE IT A HABIT Every Saturday 9AM-1PM Owensmouth north of Sherman Way

W.A.C.E. is an association of chamber executives and professionals with members in 14 Western states designed to promote and enhance the professional development of chamber of commerce executives. With approximately 800 members, W.A.C.E. is the largest state or regional association of chamber of commerce executives in the United States. For contact information about the Greater San Fernando Chamber of Commerce, see Page 4.

When you advertise in the West Valley News you’re online 24/7 www.westvalleynews-sfv.com 818.883.3374


PAGE 8

West Valley News Volume 8 Number 3 2012

Hoffman Vanyek Honored by Peers at Annual Chamber Executives Conference Nancy Hoffman Vanyek, ACE, CEO of the Greater San Fernando Valley Chamber of Commerce, was named the 2011 recipient of the prestigious Russell E. Pettit Memorial Award at the Western Association of Chamber Executives (W.A.C.E.) annual conference in Las Vegas on February 9, 2012. Named in memory of Russell E. Pettit, a veteran of 40 years in chamber of commerce management, who unselfishly served his community and fellow executives in the highest professional standards, the award is given annually to a chamber executive in the West in recognition for a career of assisting those in the chamber business to attain higher professional standards and capabilities. Hoffman Vanyek was particularly honored for her mentoring of peers and co-workers, as well as her leadership in raising funds for scholarships for the W.A.C.E Foundation. She is the 41st recipient of the award. W.A.C.E. is an association of chamber executives and professionals with members in 14 Western states designed to promote and enhance the professional development of chamber of commerce executives. With approximately 800 members, W.A.C.E. is the largest state or regional association of chamber of commerce executives in the United States.

Thank you SoccerOne for your Support of our LAPD Officers at Topanga Mark and Emilia Neudorff, owners of SoccerOne in Canoga Park, joined a special list of local businesses who have made generous contributions to support our LAPD Officers—at the Topanga Police Station— who protect and serve our community. The Neudorffs stopped by the Topanga Police Station to meet Topanga Area Commanding Officer Captain Tom Brascia; who treated them to a personal guided tour of the facilities and spent some time listening to concerns they have about a marihuana dispensary, a couple of doors down from their store. Captain Brascia offered to look into it and have the officer in charge of detectives visit SoccerOne. Welcome to the Topanga Boosters Mark and Emilia. The Topanga BOOSTERS is a volunteer support organization made up of business and community leaders. Its primary mission is to increase the effectiveness and morale of the officers and staff of the Topanga Police Station by raising money for community services, materials, and equipment not generally supplied by the City of Los Angeles. To learn more, visit www.topangaboosters.org.

FOR INFORMATION ABOUT PURCHASING THE COPY OF VINCENT VAN GOH’S BLUE IRISES (Below), CONTACT ED CROWE AT 818.883.3374 OR 818.231.4454

Reproduction Painting of “Irises” by Vincent van Goh FOR SALE. A portion of proceeds to benefit BGCWV

The photograph of the painting shown on the left is a copy of Irises, a painting by the Dutch artist Vincent van Gogh. Irises was painted while Vincent van Gogh was living at the asylum at Saint Paul-de-Mausole in Saint-Rémy-de-Provence, France, in the last year before his death in 1890. It was painted before his first attack at the asylum. There is a lack of the high tension which is seen in his later works. He called the painting “the lightning conductor for my illness,” because he felt that he could keep himself from going insane by continuing to paint. The painting was influenced by Japanese ukiyo-e woodblock prints, like many of his works and those by other artists of the time. The similarities occur with strong outlines, unusual angles, including close-up views and also flattish local colour (not modelled according to the fall of light). He considered this painting a study, which is probably why there are no known drawings for it, although Theo, Van Gogh’s brother, thought better of it and quickly submitted it to the annual exhibition of the Société des Artistes Indépendants in September 1889, together with Starry Night Over the Rhone. He wrote to Vincent of the exhibition: “strikes the eye from afar. The Irises are a beautiful study full of air and life.” Ownership history of the Original Painting Its first owner was the French art critic and anarchist Octave Mirbeau, who was also one of Van Gogh’s first supporters: he paid 300 francs for it. In 1987, it became the most expensive painting ever sold, setting a record which stood for two and a half years. Then it was sold for US$53.9 million to Alan Bond, but he did not have enough money to pay for it. Irises was later re-sold in 1990 to the J. Paul Getty Museum in Los Angeles. Irises is currently (as of 2010) tenth on the inflation-adjusted list of most expensive paintings ever sold, and in 25th place if the effects of inflation are ignored. ORIGINAL PAINTING. Artist: Vincent van Gogh. Year: 1889 Type: Oil on canvas Dimensions: 71 cm × 93 cm (28 in × 36.625 in) Location: J. Paul Getty Museum, Los Angeles, California. COPY OF PAINTING (Left). Unknown L.A. artist. Oil on stretched canvas “Blue Irises.” 72 in x 60 in. The sale price for the stretched canvas copy of Vincent van Goh’s Blue Irises is $800. Reduced to $600.


West Valley News Volume 8 Number 3 2012

PAGE 9

Anecdotes, Interviews, Bits & Pieces about West Valley History.

Heritage Days at Pierce College

By Ed Crowe

“Another famous family of adventurous physicians was the Crows. Dr. Samuel Crow, the pioneer, was a veteran of the War of 1812. One of his sons, Jim Crow, became a captain in the Confederate Army. When General Prentice rode into Paris [Missouri] on a Christmas night [December 1861] during the Civil War at the head of a regiment of Federal cavalry, a Confederate company of which Captain Crow was a member was holding a dance at the Glenn House. Prentice was especially anxious to get Captain Crow but the agile young man escaped by jumping from a second-story back window. After the War, Jim Crow went to Ecuador.” McBride, Mary Margaret. “Forget-me-not-Album.” HOW DEAR TO MY HEART The MacMillan Company New York 1940, 119-120

Heritage Days come full circle to the west San Fernando Valley with the annual reenactment of the Civil War at Pierce College. The great grandfather of this writer was the Captain Jim Crow, the author and 1930’s radio personality Mary Margaret McBride wrote about in her book How Dear to My Heart published in 1940. He became Dr. James P. Crow after the War and went to South America (Perú first and then Ecuador). The photograph above of the Glenn House is the “real thing” as it existed in 1861. It was found recently during a search for family records in the Internet for Glenn House, Paris, Missouri. The town where Captain Jim Crow was born and where this war story took place that inscribed for posterity his name on the chronicles of the Paris Monitor and some Missouri history books. Author Mary Margaret McBride was born there as well. The outlined color photo of the Confederate Officer is part of the Pierce’s Civil War reenactment, that is as authentic as one can imagine and replicate from actual records of battles that took place. The information that follows below, was taken from Pierce College’s Heritage Days Web page. The entire San Fernando Valley should attend. It is a must see event. You can purchase tickets online at http://piercefarmcenter.com/

The Civil War springs to life at Pierce Farm Center on April 28 and 29! Hundreds of re-enactors will recreate the epic conflict of the American Civil War on the broad fields of Pierce College. Visitors will view exciting cavalry charges, artillery barrages, and infantry assaults that were part of America's watershed event, one that transformed a mere union of states into a nation! Throughout each day, demonstrations and presentations will take place, including Victorian dancing, military drill, and skills and crafts from the era. Historical notables from the past will address all of those present, and President Lincoln will give his famous Gettysburg Address as part of a grand “Living History” program. After seeing reenactors and historical personages who appear as if they have leaped from the pages of history books, visitors will leave the event with a far better appreciation of the political issues, the aspects of daily life, and the great sacrifices and hardships endured by both sides in this greatest of American conflicts, the consequences of which still affect our country today. EVENT SCHEDULE-SATURDAY April 28 and SUNDAY, April 29 10:00 - Event officially begins 10:00 - Evans & Rogers Perform (Town Square) 10:30 - War on the Home Front (Throughout Civilian Camp) 10:45 - Historical Clothing Presentation (Town Square) 11:15 - Presidential Press Conference (Heritage Town Hall) 12:00 - First Engagement 12:45 The Gettysburg Address (Heritage Town Hall) 1:00 - Infantry and Artillery Demonstration (Battlefield) 1:30 - Military Band Concert—The Armory Band (Town Square) Dr. James P. Crow. Circa 1899 2:15 - Cavalry Demonstration (Battlefield) 2:15 - Civil War Period Dancing—Open to the Public and Reenactors (Town Square Dance Floor) 3:00 - Second Engagement (Followed by The Grand Review and the Gettysburg Address) 3:45 - A meeting at Appomattox (Town Square) 4:00 - The Presidents and their Generals (Town Square) 5:00 - Event ends for the public

Life Line & Miracle Ear Screenings at Fairwinds West Hills Wednesday, March 21 Pre-registration is required: 1800 679-5192


PAGE 10

West Valley News Volume 8 Number 3 2012

Send Your High Achievers to CUBA on March 30, 2012 ...for Only $100 ❂ ❂ ❂ ❂ ❂ ❂ ❂ ❂

They can provide their own transportation because it’s within driving range They don’t need money for food because dinner is included They don’t need formal attire because the dress code is resort casual They do need a few bucks for exotic drinks and raffle tickets to keep them in the spirit They may need their dancing shoes and a partner if they’re into the swing of music They can have fun and gamble the night away with the casino cash—part of the deal They can have an expense account if you want them to win silent auction bargains, or They can use their own bonus funds to bid on their own dream vacation to paradise

For a night of fun and games at the Valley’s hottest event of the year, Club de Cuba! Sign up your team of high achievers today.

CALL FOR PARTICIPATION RESERVATIONS.

818.610.1054

Club de Cuba

CLUB DE CUBA A Night of FUNraising for a Great Cause. TEXAS HOLD ‘EM POKER • BLACKJACK • CRAPS • ROULETTE All proceeds to benefit after-school programs at the Boys & Girls Club of the West Valley.

www.wvbgc.org

Woodland Hills-Tarzana Chamber of Commerce Member Recognition, Awards & Installation of the 2012 Board

WARNER CENTER MARRIOTT Casino, Live & Silent Auction, Dinner Friday, March 30, 2012 6:30 PM

A good reason to celebrate. Everyone is a Winner! The Village at Westfield Topanga gets unanimous approval by L.A. City Council. John Alderson, Westfield Development Director, had a good reason to make a special celebratory toast, immediately following the L.A. City Council Hearing on Wednesday, February 29, 2012, at Rock’N Fish: LA Live. The Red light turned Green with the unanimous approval of The Village development. A little weary from the long journey of hundreds of meetings, and preparation of thousands of documents in addition to architectural renderings, presentations and years of hard work, the time came to simply say CHEERS! in recognizing the ardous and fantastic effort put forward by the entire Westfield team and those who supported The Village project.

2012 Board of Directors

Another Successful BASH at the Braemar Country Club

Diana Deats

Lee Levy

Mark Sterling 2011 Joseph Staller Memorial Award JOHN ALDERSON

Ambassador of the Year LEE LEVY Member of the Year MARK STERLING

Outgoing 2011 Chairman DAVID ASPLUND

Busines of the Year Award MARLA VASQUEZ Wells Fargo Bank

Incoming 2012 Chairman DIANE DEATS

David Asplund

Thursday Night Treasure Continued from Page 1

hunting and making sure all guests at the 2012 Gala were having a good time. Diana Williams assisted by husband David were monitoring the progress of the evening’s program, coordinating with event chair

François Khoury and his committee of volunteers. After dinner was over, the Treasure Auctions were done and the Awards were handed out, it was time for Mrs. Robinson to hit the stage and let the guests show their moves on the dancing floor. The lights were dimmed, the fearless hit the dance floor and everyone had a good time.

Ed Crowe / West Valley News

(L-R) Mike Nix, Braemer General Manager, Joanne Rita, Braemer Private Events Director, and Nancy Hoffman Vanyek, ACE, CEO of the Greater San Fernando Valley Chamber of Commerce, cut the celebratory ribbon at the start of the BASH 2012 held at the Braemar Country Club in Tarzana.

The BASH 2012, a valley-wide trade show and mixer, presented on February 22 by the Greater San Fernando Valley Chamber of Commerce, was once again very successful. It attracted a room full of exhibitors and a steady flow of visitors throughout the evening. The event was free to the attending public and went from 5:00-8:00 PM. To find out about next year’s BASH, call Nancy or Fuyumi at (818) 989-0300 or visit www.sanfernandovalleychamber.com.


West Valley News Volume 8 Number 3 2012

SUCCESS CENTER

PAGE 11

BOYS & GIRLS CLUB OF THE WEST VALLEY AWARDS 2012 YOUTH OF THE YEAR TO SIXTEEN-YEAR-OLD JORDEN SNEED roll academic achievements and volunteerism, she is captain of her basketball team and has aspiration of attending an Ivy League school to become an anesthesiologist.

MAKE YOUR DREAMS A REALITY HOW TO ACHIEVE SUCCESS THROUGH SELF HYPNOSIS AND COACHING

Jorden was one of four candidates inthe High School Division to be considered for the title of Youth of the Year, along with Canoga Park High School’s Ashley

By Terry Lee Brussel Ph.D., Certified Clinical Hypnotherapist Since 1969 Self-hypnosis has proven to be an effective tool for resolving problems such as overeating, smoking, low self confidence, learning difficulties and poverty consciousness. For the last thirty five years, I’ve used THE SEVEN KEYS TO SELF-ACTUALIZATION. While continuing the valid use of self-hypnosis in challenge resolution, this system also encourages self-discovery, expansion of personal boundaries and the learning of new skills through both the conscious and sub conscious minds. It is a systematic program of business and personal growth through hypnosis and life coaching, crafted to enable you to achieve your Highest potential in every area of your life. Below are the sort of exercises a coach might give you.

Youngquist, age 17, Ulisez Diaz, age 17, and Thalia Sanchez, age 17. All four nominees are outstanding representatives of the Club, which, according to Club Chairman Gary Thomas, made the final decision extremely difficult for the judges. Jorden moved on to the Los Angeles competition last month where she competed against the Youth of the Year winners from 27 Boys & Girls Clubs in Los Angeles County.

Brainstorm goal setting: SUCCESS COACHING Think for a moment of some of your fondest dreams—becoming a real success in the career of your choice, perhaps modeling yourself on those who have created success in your field. If you are in your own business, imagine making your business the kind of success you dreamed of when you first started or the kind of success you have seen in similar businesses. If you have not yet chosen a career, you might imagine finishing your degree, educational goals, owning a business, becoming president of a successful company, starting a program to have a positive impact on your community. Leave nothing off this first list, no matter how improbable it seems at the moment. Whether your dream is passing the million dollar point in gross sales this year or winning an Oscar, write it down. The possibilities are endless. Each of these goals can be accomplished directly or indirectly through the will to learn. The author has created an audio CD titled The Will to Learn available at author’s web site. This, along with the determination to use your knowledge to make your goals a reality, is the greatest gift of all. It can be imbedded into your subconscious mind through self hypnosis. Be specific: FOCUS To be effective, this desire to learn must be channeled—geared towards your specific needs rather then the gluttonous devouring of a library. In order to channel your hunger for knowledge, make a list of everything you want. Be specific. Don’t write “lots of money,” write a dollar amount. Don’t write that you want to own a boat, write the kind of boat and how big you want it. You wouldn’t take a cruise with a captain who announced he was going... “Somewhere.” How much more important is your life than some brief trip, and yet your destinations have probably been quite hazy most of the time. Be thorough. Drawing a sketch or finding a picture of each goal would be helpful. If a goal is not something you can picture, ask yourself “Is it abstract, or is it just too vague?” A goal must be concrete and specify a date for accomplishment if it is to leave the dream category and move into reality. Write down dates for specific action-steps for each goal, by month and year. Prioritize: IS IT WORTH THE EFFORT? Decide first how time-consuming each goal will be. Is becoming a doctor worth eight years of graduate and medical school, and the accompanying huge debt? If not, cross it off. Be sure you have thought out what each goal will require of you before committing yourself to it. If you are not sure what is involved in completing a goal on your list, research it. The action-steps for accomplishing each goal must be specific enough to go in your appointment calendar—and if you don't have an appointment calendar, get one now. Evidence Procedure: HOW DO YOU KNOW WHEN YOU’VE GOT IT? You must have an evidence procedure for knowing when each action-step and the goal itself have been accomplished. Will you see a balance of $50,000 dollars in your savings account? Will you receive the keys to your new home? Will you step on a ship for a cruise around the world with someone you love? Acknowledge and delight in the accomplished goal so you can build on that success to reach new goals. You want to own your own business. What kind of business? Will establishing it require book learning, experience, money—all three? How will you get these? Inquire into the steps used by somebody who already accomplished this particular goal. Get that information from biographies, autobiographies or, best yet, an interview with the person himself. You can and will learn to do whatever is necessary to achieve your goals. Take as much time as necessary for making the list, researching it, and modifying it. Include only those items you are positive you want and are willing to strive for. Now put your goals into your subconscious mind: HOW TO ACHIEVE SUCCESS THROUGH SELF HYPNOSIS It can be done through audio CDs such as my “ABUNDANCE YOUR MONEY AND MORE MAGNET” (which can be down loaded free of charge at www.acesuccess.com), by a hypnotist (live or by phone), or on your own. You can relax from head to toe while breathing deeply and regularly. Then give yourself the suggestions: “I enjoy setting goals, creating action steps to accomplish those goals, reviewing and updating the goals and action steps regularly, celebrating the accomplishment of my goals and setting new ones. I enjoy learning what I need to know to make my goals a reality. It feels good to learn, it feels good to use the knowledge to accomplish my goals. Inset goals for success and joy in every area of my life—physical, mental, emotional, and spiritual as well as material and financial. I make time for success and time to relax and enjoy that success. The word success refers to reaching the goals I have set in every area of your life as I build financial and material wealth, mental excellence and greater use of your whole brain... Emotional balance and joyous, fulfilling relationships...Physical health and fitness... Spiritual growth and an ever deeper consciousness of my oneness with the universal force as I conceive it to be. I draw from this force strength, wisdom, power, energy and abundance. I feel a profound sense of gratitude for the abundance flowing into your life and for the opportunity to serve others with the best that is in you. Learn now to live life to the fullest, enjoying and delighting in every part of it. My goals are in complete alignment with my values and my highest vision of the person I am becoming. I move towards the accomplishment of my goals with a feeling of rightness, meaning and purpose in my life.” Here’s to your success!

The Boys & Girls Club of the West Valley has announced the winner of its prestigious Youth of the Year Award, 16-year-old Jorden Sneed, who has been a Club member since she was eight years old. Jorden is an honor roll student at Sierra Canyon High School thanks to a scholarship though the school’s Rising Star Program that helps disadvantaged students attend Sierra Canyon. She serves as an active member of both the Black Student Union Club and the Gay-Straight Alliance Club, which organizes assemblies and invites guest speakers to raise awareness about African-American Culture and Gay Rights. An active volunteer for causes she supports, Jorden has given her time and energy to such non-profit organizations as: School on Wheels, Union Rescue Mission, Greater West Hollywood Food Coalition (GWHFC), L.A. Youth Network (LAYN), Salvation Army, Goodwill, and MEND (Meet Each Need with Dignity). Jorden struggled at a young age with adjusting to her parents’ divorce. She developed emotional insecurities and would exclude herself from others, not allowing anyone to see her vibrant personality, which had been muted by her sadness. Thankfully, her single mother turned to the Club, which resulted in turning Jorden’s life around. When she became a Club member, Jorden was surrounded by encouraging and motivational staff, as well as Club members who were going through similar situations in their personal lives. Soon the Club became her second home, and the Staff and Club members like family. She began to break out of her shell, make new friends, and become involved with Club activities and sports. In addition to her honor

Two members from that group were selected to represent Los Angeles in the California State Competition. The California State winner will then move on to the Boys & Girls Club of America Regional Competition where winners of each region will compete for the National Youth of the Year title. The following Club members have been named Youth of the Year at our other Club sites: Main site – Melissa Guardado, age 13 Hale Charter Academy – Malika Steen, age 11 Blythe Elementary – Amanda Farrias, age 7 Reseda Elementary – Anny Lam, age 10 Topeka Elementary – Adam DeCesare, age 9 Tierra Del Sol – Anthony Madrigal, age 10 The Boys & Girls Club of the West Valley will be honoring all of its members who have been named Youth of the Year at each of its sites Saturday, April 14, at the Warner Center Marriott Hotel at the annual Youth of the Year Awards Luncheon. For more information or to purchase tickets, please contact Vice President Kelsy Maruyama at 818-610-1054. The nonprofit Boys & Girls Club of the West Valley was founded in 1992 as a response to the need for safe, healthy, productive activities for local youth during non-school hours. Eighty-one percent of the Club’s 3,400 members come from families below the poverty line. Approximately 125 youngsters visit the Main Clubhouse in Canoga Park each day, in addition to more than 500 children provided after-school activities at Blythe, Reseda, and Topeka Drive Elementary Schools; Tierra del Sol; Canoga Park High School; and Hale Charter Academy. The Boys & Girls Club of the West Valley is located at 7245 Remmet Ave., Canoga Park. To learn more, call 818-610-1054 or visit www.wvbgc.org.

INCREASE THE VISIBILITY OF YOUR BUSINESS ADVERTISE IN THE WESTVALLEYNEWS

Chamber Strengthened Through Staff Education Fuyumi Hashimoto, Communications & Special Events Director at the Greater San Fernando Valley Chamber of Commerce, was among the 33 chamber executives to graduate last Friday from Academy, a professional development program presented by the Western Association of Chamber Executives (W.A.C.E.). Academy is an interactive 3-day (three year) training program on chamber management essentials designed for today’s chamber executives and staff professionals. “We congratulate all of the graduates and their chambers for having the vision to invest in professional development,” said W.A.C.E. President Dave Kilby.

_____________________ Terry Brussel-Gibbons PhD, Cht. is a Clinical Hypnotherapist certified by the American Council of Hypnotists' Examiners. She created THE SEVEN KEYS TO SELF-ACTUALIZATION, which enables her students and clients to achieve their HIGHEST potential physically, mentally, emotionally, and spiritually. This system is available through books, recordings and through private sessions (by phone or in person) with Terry and other Success Center associates she has trained.

During the three-year Academy program, graduates participated in 18 three-hour classes and successfully completed additional independent study outside of the classroom.

CONTACT TERRY BRUSSEL-GIBBONS AT SUCCESS CENTER (800) GOAL NOW (462-5669) OR VISIT www.acesuccess.com

SHOP LOCAL. CONTRACT LOCAL PROFESSIONAL SERVICES. CHECK OUT BUSINESS BY REFERRAL AT WWW.WESTVALLEYNEWS-SFV.COM

W.A.C.E is an association of chamber of commerce executives and staff professionals designed to promote and enhance professional development. With approximately 800 members from fourteen Western states, W.A.C.E. is the largest state or regional association of chamber of commerce executives in the United States.


PAGE 12

West Valley News Volume 8 Number 3 2012

A WORD FROM OUR ELECTED OFFICIALS MESSAGE FROM WASHINGTON

FROM COUNCILMEMBER ZINE’S WEEKLY UPDATE

Westfield Village Project Approved Improving Transportation in the Valley Since going to Congress, I have helped lead the effort to reduce congestion on our local roads and highways and improve transit service throughout the San Fernando Valley. In 1998, I secured federal funds to initiate several improvements at the 101/405 interchange—one of the busiest bottlenecks in the nation. Improvements include the extension of the northbound 405 carpool lane between Burbank Boulevard and Ventura Boulevard, widening the Van Nuys Boulevard off ramps and developing plans to improve the southbound 405 connector to the 101 Freeway. Federal funds are helping construct a new lane on the northbound 405 Freeway through the heavily congested Sepulveda Pass. The I-405 Sepulveda Pass Improvement Project is slated to be completed in Spring 2013. Working with others, I was successful in my efforts to secure federal and state funding for the largest transportation improvement project in our region. Over the years, I have worked to secure funding for two additional lanes (one in each direction) on the 5 Freeway in the San Fernando Valley. As a result of these efforts, the state is dedicating millions in state bond funding and over $70 million in federal funds to accelerate construction of carpool lanes on the 5 Freeway from the 118 to the 134 Freeways with construction expected to be completed by 2015. The project will also include a major reconfiguration of the Empire Avenue/I-5 interchange to ease congestion. I am pleased to have secured federal funds for the Orange Line, which now carries a daily average of 25,000 riders along a dedicated busway from Warner Center in Woodland Hills to the North Hollywood Red Line Station. The Orange Line Extension, which will extend north to Chatsworth, is under construction with plans for completion in Summer 2012. I fought to extend the Orange Line north along the Metro owned railroad right-of-way as soon as officials completed construction of the original Orange Line in 2005. The four-mile route will extend north from the Canoga Station to the Chatsworth Metrolink Station and improve connectivity for bus and rail passengers to key stops such as Warner Center, Pierce College, Sepulveda Basin, Van Nuys Civic Center, Valley College and North Hollywood, where it connects to the red line subway. The new extension will feature the same amenities as the existing route, such as a bikeway and pedestrian path in addition to park and ride lots. Although it is highly unusual for Congress to set aside funds for local street improvements, the City of Los Angeles has resurfaced over 16 miles of roadway throughout the San Fernando Valley, using federal funds I secured for Valley transportation improvements. The funds will also provide for street lighting and intersection improvements. I have also worked with local officials to secure transportation funds to improve safety and reduce congestion on the 118 Freeway westbound off ramp at Tampa Avenue, the Balboa Boulevard and Rinaldi Street intersection, and San Fernando Road and Balboa Road intersection. In order to do my job, I need to hear your views on both local issues and those affecting our entire nation. I continue to believe that there are more good ideas in the Valley than in Washington, which is why I appreciate hearing from you. Do not hesitate to contact my San Fernando Valley office to share yours, (818) 501-9200, or come to my next Town Hall Meeting on Sunday, April 1st from 3:00 p.m. to 4:30pm at Birmingham High School.

City of L.A. Business and City Improvement Survey... The City is seeking feedback from all residents of Los Angeles on the quality and efficiency of City services and the quality of life in L.A. in order to find ways to improve. The survey responses collected will not only help to make Los Angeles more business-friendly, but will also help assess and improve City services. This survey is an opportunity for all community members and businesses to have their voices heard. The Controller's office will be collecting survey data over the next several months and will use it to compile ideas and make recommendations on making Los Angeles more efficient.

On February 29, the Village at Westfield Topanga was unanimously approved by the Los Angeles City Council. This 450 million dollar, two-phased project will bring over a million square feet of commercial development to the West San Fernando Valley and an estimated 7,500 jobs. The project will consist of a Costco, retail shops, a senior citizen/ community center, restaurants, linear parks, community gathering space, and hotel and office space. Transportation options will make visiting the site easy and convenient by bicycle, the Metro Orange Line, or by car. Jitney service will add further convenience, connecting the Westfield Promenade, Westfield Topanga, and Westfield Village. Crosswalk enhancement, meandering multi-use trails, directional signage and a bicycle amenities plan will make this project one of the most pedestrian and bicycle friendly developments in the Valley. This project is the culmination of hundreds of community meetings, a day-long City Planning Commission meeting (that resulted in unanimous support), and three Planning and Land Use Management committee meetings prior to a hearing before the full City Council. The City Council meeting was filled with hundreds of supporters from community members, business organizations, construction trades, and labor representatives. There were only three people who spoke out against the project during the meeting. While most city land development entitlements give the developer flexibility to build over a number of years, Councilman Zine negotiated not only public benefits for the community during the first build out, but also a strict timeline that ensures the community center be completed before the Costco opens and requires the first wave of retail to open soon after. The additional retail, restaurants, and community space will be delivered in 2014. Councilman Zine is thrilled to be bringing thousands of quality jobs to the region and millions of dollars in sales tax revenue to the City.

SHOP LOCAL. CONTRACT LOCAL PROFESSIONAL SERVICES. CHECK OUT BUSINESS BY REFERRAL AT WWW.WESTVALLEYNEWS-SFV.COM FROM COUNCILMEMBER ENGLANDER’S E-NEWS

Statement on the Change in LAPD's Impound Policy... I oppose and have always opposed the change to the LAPD's impound policy regarding unlicensed drivers. I believe it is a matter of public safety that unlicensed, untrained and uninsured drivers should not be encouraged to break the law by lessening the consequences for doing so. That said, the LAPD is governed by a Citizen's Commission, that voted 4-1 on Tuesday, Feb. 28, in favor of the change to the impound policy. I still believe that there are questions as to the legality of these changes. I have raised those questions on the record with our City Attorney, based on the State Office of Legislative Council's concerns and others. Additionally, District Attorney, Steve Cooley issued a letter to Chief Charlie Beck about the impound policy change stating: "...such policies are contrary to State law and likely would create risks both to public safety and to public treasuries." I agree and eagerly await the City Attorney’s response to more than 20 critical legal questions that I addressed to him in the Public Safety Committee last week, in addition to the single question raised by the Police Commission. — Mitchell Englander, Councilmember, Twelfth District.

To take the online survey, visit https://www.surveymonkey.com/s/lacontrollersurvey

Moving to Our New District Office... We are consolidating our Northridge and Chatsworth offices into a single location in Chatsworth.

Participate in SurveyLA and Help Record L.A.’s Historic Resources... The City is conducting community outreach for SurveyLA, Los Angeles' first-ever comprehensive effort to identify and record its diverse historic resources. This year, SurveyLA will be operating in the Chatsworth/Porter Ranch, Northridge, Granada Hills/Knollwood and Reseda/West Van Nuys Community Plan areas. While many of Los Angeles’ historic places are well known, there are also many hidden gems that may not have gained the recognition they deserve. Documenting these resources is a huge undertaking, so the project needs the input of the people who live, work and play in and around our historic resources in L.A. How you can participate Community workshops will be held in April and May in the Northwest San Fernando Valley. Details will be announced soon here. Visit www.MyHistoricLA.org, a crowdsourcing website, which allows users to contribute information about important historic resources in their communities. The information is used by SurveyLA’s professional survey teams. Visit SurveyLA's blog, http://www.surveyla.wordpress.comsurveyla.wordpress.com. Follow SurveyLA on Facebook www.facebook.com/surveyla and Twitter www.twitter.com/SurveyLA. Visit MyHistoricLA guide to public participation for research tips and community activities. Request a free public speaker from the SurveyLA Volunteer Speakers Bureau to do a presentation at your Neighborhood Council or community-based organization meeting.

Our new office will be more centrally located in our District. In addition to housing our District operations, staff offices, constituent services and meetings, the new office will also feature a Constituent Service Center, where residents can meet one-on-one with representatives from various City Departments to get assistance with certain City services. We will announce details on that service in coming weeks. Our (818) 701-5253 phone number will be disconnected on March 5 and on March 12, it will connect to our new office. Our (818) 756-8501 phone number will be disconnected on March 12, but it will have a recorded message giving our new phone number for one year. The main phone number of our new District Office will be (818) 882-1212. It will be activated on March 12. Our new District Office address is 9207 Oakdale Ave., Chatsworth, CA 91311. You can still reach our City Hall Office at (213) 473-7012 and email us Councilmember.Englander@lacity.org.

INCREASE THE VISIBILITY OF YOUR BUSINESS ADVERTISE IN THE WESTVALLEYNEWS

Welcome to CD 12’s Newest Staff Member... We are proud to welcome Melody Jaramillo, Council Aide/Case Worker, as the newest member of the Council District 12 staff. Melody is working out of our District Office and handles constituent service requests, administration, and works with Neighborhood Councils and community groups in our District. Melody is from Simi Valley and graduated from CSUN with a Bachelor’s Degree in Political Science, and an emphasis in local government.


West Valley News Volume 8 Number 3 2012

PAGE 13

Business Education/Workshops

AN IDEA WORTH TESTING? Jeebster! The Best Rewards for the Best Customers

LOW COST OR FREE WORKSHOPS BY VEDC VEDC also offers a comprehensive business training series for those ready to go to the next level of business success. VEDC offers comprehensive business workshops designed to transfer critical management skills to small business owners. These workshops are open and available to anyone seeking additional information on how to start, operate and successfully grow a business. Classes are reasonably priced or FREE. Workshops are offered in our different locations throughout the San Fernando Valley and Downtown Los Angeles area. Core business workshop topics include • Access to capital • Basic legal structures of a business • Marketing on limited budget • Business record keeping

Why should merchants offer big discounts to one time customers? Shouldn’t the best deals go to the best customers, the ones that are the most loyal to an establishment?

That’s the inspiration behind the whole new local discount shopping concept being offered by Jeebster.com, based in Calabasas, California, which focuses on customer introduction, loyalty, retention and rewards strategies for small, locally owned businesses. Jeebster caters exclusively to small proprietorships and family owned businesses. You won’t find the names of franchises or big corporate stores among the listings of Jeebster merchants. Instead of offering big one-time discounts to customers who may or may not continue patronizing a business like daily deals sites do, Jeebster offers ongoing discounts and special incentives to consumers at the local businesses that they love the most. For merchants, this means building a strong, loyal customer base that will keep coming back; the foundation that every small business needs to succeed.

• QuickBooks • Managing Employees • Managing for profit and results • E-Commerce VEDC also offers a comprehensive business training series for those ready to go to the next level of business success. All VEDC workshops at: VEDC (Valley Economic Development Center) 5121 Van Nuys Blvd. 3rd Floor, Van Nuys, CA Contact Lucero Montañez at 818-907-9922 or via email to lmontanez@vedc.org For additional information about fees and locations, visit: www.vedc.org

HELPING ENTREPRENEURS SUCCESSFULLY START, BUILD AND GROW THEIR BUSINESS Essential Steps for Writing a Business Plan Part I A business plan is a necessity for the success of your business! This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of goals and outline methods to achieve these goals. Critical topics such as business development, marketing plans, advertising strategies, financial analysis and budgeting will be covered in Part I. Attendees may bring a laptop to work on their business plan during the training. Wednesday, March 14 Time: 9 am – 12 pm Cost: $35 Location: Build WorkSource Center, 9207 Eton Ave., Chatsworth 91311 Effective Marketing Come prepared to listen, learn and discuss how Marketing is like washing dishes! This energetic workshop will help you review what you have been doing; analyze what is working and what has not, and what to do about it. Learn proven ways to grow your business with low cost, targeted advertising and marketing that works from a marketing and sales expert with more than 35 years of successful business experience. We begin with a presentation of how to create and execute a marketing and selling program, and then it is your turn—you ask the questions about your business situation and get answers that are customized to your business situation. Ideal for both existing business owners and for those just getting started. Thursday, March 22 Time: 10 am – 1 pm Cost: FREE – Register online at: http://tinyurl.com/739ht7k Location: Premier America Credit Union, 1st Floor Training Room, 19867 Prairie St., Chatsworth Accessing Capital – Finding Funding for Your Business If you want/need a loan to start or build your business, or if you need some financial help to survive this recession, this workshop is for you. Learn the 5 C's of credit so you will know what lenders are looking for when considering lending you money. You will receive information about available small business loan programs designed to assist businesses during a recession. Lastly, you will learn about the importance of having a well thought out business plan when asking for credit or loan consideration from a bank or other lenders. Wednesday, March 28 Time: 9 am – 11 am Cost: $30 Location: Build WorkSource Center, 9207 Eton Ave., Chatsworth 91311

Client retention is the missing component behind most popular daily deal sites, according to Jeebster.com Co-founder and CEO Eman Talei. He witnessed this first hand when his father’s deli used a Groupon promotion to try and stimulate sales. The Groupon ad was extremely successful in bringing in new customers. So much so, that the deli hired two new employees to help meet the demand. Unfortunately, the swell of customers dropped down to its normal flow after the initial flood from the discount coupons. Word of mouth referrals have always been the most effective means of gaining new customers, and it is also the easiest on a business' marketing budget. The power of referrals comprise the base concept behind Jeebster's unique marketing strategy for local businesses. Local merchants can join the Jeebster network without investing any initial marketing dollars into the program. Merchants then refer their patrons to Jeebster.com to gain access to special rewards, ongoing discounts and other promotional news items through their free online subscription. As the network of Jeebster merchants refer their customers, each merchant also receives exposure to the customers of fellow merchant members. In addition, the word-of-mouth marketing kicks in as members tell their friends and family about the benefits available through their free membership in the Jeebster network. Monthly merchant fees for the service are based on their membership following, another innovative marketing approach by Jeebster. Members are given the opportunity to select and follow their favorite merchants from the Jeebster merchant list, similar to 'Liking' a Facebook page. This provides merchants with a very affordable marketing service with fees that truly reflect the effectiveness of the program. Subscriptions to favorite local businesses provides members with only one customized email each week that consolidates all their news and special offerings from only their list of favorites, eliminating a flood of offerings cluttering up their inbox. Jeebster is all about networking and supporting the “Shop Small and Shop Local” movement. Local, high quality merchants assist one another in building a strong client base of loyal customers who strengthen the foundations of the local business community. About Jeebster Jeebster was created to provide a better marketing alternative for small local businesses that want more than a temporary surge in sales and prefer a long term solution with no up-front costs. Jeebster helps connect customers with neighborhood businesses and service providers, while offering savings and rewards for the entire community. Jeebster is currently servicing the communities of Woodland Hills, Studio City and Calabasas, CA, with plans of expanding to other neighboring cities by spring of 2012. For more information about this innovative new company visit www.jeebster.com or call toll free 855-533-2783. Tell Eman Talei you saw this article in the West Valley News.

Valley slighted in city redistricting Commission plans to split communities of interest The Los Angeles Redistricting Commission voted decidedly against the San Fernando Valley during its Wednesday, February 15 meeting, delaying the decision on the Valley maps until the wee hours of Thursday morning. The 15-6 vote against the Valley creates five Valley districts and two Valley-minority districts, which split communities and disenfranchise Valley voters. VICA called the decision a travesty, especially since many commissioners appointed by Valley elected officials did not vote in favor of Valley interests. The commission voted on the maps again, Wednesday, February 22. VICA urges its members to contact the following leaders whose appointees voted to segment the Valley and tell them that their commissioner’s vote on February 15 shafted Valley residents and businesses; the Valley is a unique geographical area that cannot simply be incorporated into the Westside, and the sections of Valley communities cannot just be relegated to fill holes in the maps of southern districts; and to fix the so-called “final” maps so that Valley communities are kept whole and only one majority Valley district crosses Mulholland Drive. Mayor Villaraigosa—3 commissioners 213.978.0600 Controller Greuel (Mayoral Candidate) 213.978.7200

SAN FERNANDO VALLEY SMALL BUSINESS WORKSHOPS Pre-registration is required because space is limited. For information about more classes or to RSVP, call (661) 362-5900 or email sbdc@canyons.edu to register. To register online visit www.cocsbdc.org.

City Attorney Trutanich (District Attorney Candidate) 213.978.8100 Councilman Zine (City Controller Candidate) 818.756.8848 Councilman LaBonge 818.755.7630 Councilman Koretz 818.971.3088 Councilman Parks 213.473.7008

Find copies of the West Valley News at CORBIN BOWL 19616 Ventura Blvd. Tarzana, CA 91356 Managed by Gary Montgomery

P 818-996-2695 WEDNESDAY SPECIAL (Wednesday is dollar day for Seniors ) $1.00 per game Hours Sunday-Thursday 9:00 AM - Midnight Friday-Saturday 9:00 AM - 2:00 AM

Councilwoman Perry (Mayoral Candidate) 213.473.7009 Council President Wesson 213.473.7010 Councilman Rosendahl 213.473.7011 Councilman Garcetti—2 commissioners (Mayoral Candidate) 213.473.7013 Councilman Buscaino (commissioner appointed by former Councilwoman Hahn) 213.473.1471 VICA also encourages its members to thank the elected officials whose commission appointees respected the San Fernando Valley and recognized that it should be kept together. Councilman Huizar 213.473.7014 Councilman Alarcón 818.485.0600 Councilman Cardenas 818.778.4999

Councilman Krekorian 818.755.7676

Councilman Englander 818.756.8501

Councilman Reyes 213.473.7001

or online at www.westvalleynews-sfv.com More information about Los Angeles redistricting can be found at http://redistricting2011.lacity.org.


PAGE 14

West Valley News Volume 8 Number 3 2012

Community News / Calendar MARCH 2012 Tuesday, March 20 9:30 AM-1 PM Career Expo 2012 Hosted By: The Woodland Hills~Tarzana Chamber of Commerce and The Woodland HiIls Rotary Club El Camino Real High School 5440 Valley Circle Blvd., Woodland Hills, CA 91367 For More Information Contact: Elegance Hippolyte at (818) 887-3810 Or Sharon Lenderman at 818-595-8002.

Clyde Porter West Valley Playhouse Box Office: (818) 884-1907 2012 SEASON PERFORMANCE

SHOW CATEGORY

DATES

Black Coffee Stage Door The Odd Couple Summer Musical The Front Page Moon Over Buffalo

Mystery Drama Comedy Musical Comedy Comedy/Drama Comedy

Feb. 3 – Mar. 4 Apr. 13 – May 6 June 1 – June 30 July 27 – Aug 26 Sept 21 – Oct 21 Nov 16 – Dec 16

It’s FREE - just your time! We Need your Support! RSVP by February 24!

WE INVITE YOU TO MAKE EFFECTIVE COMMUNICATION A REALITY If you ever had to stand up in front of a group and make a presentation about your business— YOU NEED TOASTMASTERS! If you ever had to introduce an important person in a public meeting and panic at the thought because you don’t know how—YOU NEED TOASTMASTERS! If you are involved in your community and need to speak out about what you are passionate about— YOU NEED TOASTMASTERS! If you are in a position of leadership and want to improve your communication skills—YOU NEED TOASTMASTERS! Welcome to “Spirit Speaks” Toastmasters We invite you to attend one of our meetings. No reservation is required, just show up. You won't be pressured to speak or join, and there is no cost. Come prepared to enjoy yourself! Meetings: 1st and 3rd Wednesdays of the month Time: 6:30 pm to 8:30 pm TV Motion Picture Fund Center Education Room Calabasas Road at Mulholland Road (Right off the 101 Fwy at Valley Circle) Calabasas, CA 91302 For membership information contact: Ed Crowe VP Public Relations (818) 231-4454

Wednesday, March 21 11:30 AM – 1:15 PM Multi-Chamber Luncheon—Calabasas, Canoga Park/West Hills, Encino, United Chambers & Woodland Hills~Tarzana Chambers of Commerce Speaker: Mimi Donaldson Topic-Tactics for Tough Times—Building Trust Warner Center Marriott 21850 Oxnard Street, Woodland Hills *Self Parking Complimentary RSVP REQUIRED by noon on Tuesday. Walk-Ins Welcome, Add $5. (818) 347-4737 Members $25, One Time Trial Guest $25

Visit our website for abstracts about each show. Show titles subject to change.

www.wvplayhouse.com Black Coffee by Agatha Christie. This little known mystery will surprise and delight Christie fans. The story concerns a physicist named Sir Claude Amory who has come up with a formula for an atom bomb (Black Coffee was written in 1934!). In the first act, Sir Claude is poisoned (in his coffee, naturally) and Hercule Poirot is called in to solve the case. He does so after many wonderful twists and turns in true Christie tradition. Runs Feb. 3rd - Mar. 4, 2012

Thurs. Fri., Sat. 8:00 pm, Sun. 2:30 pm

Ticket Prices are $25.00 Reg. $23.00 Seniors and Students. Group Discounts are available. Clyde Porter’s West Valley Playhouse 7242 Owensmouth Ave., Canoga Park, CA 91303

Wednesday, March 28 5:30 PM – 7:30 PM Valleywide Networking Mixer Braemar Country Club Address: 4001 Reseda Blvd. RSVP REQUIRED by noon on Tuesday (818) 347-4737 Members $0, One Time Trial Guest $10

__

Madrid Theatre www.ci.la.ca.us/cad/madridtheatre __

www.valleycultural.org

Thursday, March 29 5:30 PM– 7:30 PM Two-Chamber Mixer Chatsworth/Porter Ranch & Woodland Hills~Tarzana Chambers of Commerce Striving Artists/Custom Picture Framing Address: 21723 Plummer Street

ARTIST APPLICATION AND INSTRUCTIONS 8th Annual Valley Artists Studio Tour

More Information Coming Soon... • OVERVIEW Historic Restoration of Barbara Stanwyck's Northridge Property

Parents are a Priority at New Reseda ES Parent Center At the risk of sounding trite, when you throw around sayings like “It takes a village to raise a child” in 2012, the most likely reaction you are going to get is the jaded raised eyebrow. Rare is the individual in this day and age that still gets moved by time-tested words that have been used by everyone from presidents to preachers. But truth be told, when you look at these words against the backdrop of the field of education where creating a sense of community through group participation is truly paramount to the success of a campus, new life is breathed back into the notion of the school as a village with parents at the center. All one has to do is read the newspaper to realize that parents as viable and respected members of the school family is definitely an idea whose time has come. So on March 1, 2012, with a gathered throng of “villagers” in attendance (students, staff, administration, and local law enforcement), Principal Kubena cut the ribbon on a brand new parent center that will serve as the hub for all activity pertaining to parents. On the horizon are classes for parents that focus on academics, addressing the social/emotional needs of children and preparing students for testing. In addition, the space will simply be a place for parents to come and get their questions answered and feel like part of the school community. If you would like to see the new space, feel free to contact the school and request a tour. It really is an idea whose time had come and in spades. Sky's the Limit Aviation Career Day Friday, April 20 from 9:00 am to 2:00 pm Synchro Hangar, Van Nuys Airport For more information, call (818) 901-9828 or email letv@saicraftsmen.com.

The Park Advisory Board (PAB) is continuing work on the restoration of the Oakridge Estate in Northridge. The next public meeting on the project will be on Thursday, March 22nd from 3-5pm at Fire Station 87 located at 10124 Balboa Blvd. in Granada Hills. Everyone interested is invited to attend and learn what progress has been made. Find out how you can get involved! Contact the Oakridge Estate PAB at www.theOakridgeEstate.org. For questions call Megan Cottier at Councilmember Mitchell Englander's office at 818/756-8501.

The public will be invited to visit local artists’ studios and purchase art during the weekend of October 6 and 7, 2012. This will be a ticketed event with proceeds going to local arts causes. Tour Hours will be from 10:00 a.m. to 5:00 p.m. on both days. An artists’ reception and sale will take place on Saturday, October 6 from 7:00 p.m. to 9:00 p.m. This event will allow the public to meet all of the artists while enjoying live music, refreshments and beverages. A group exhibition and sale will be open to the public the week prior to the tour. All fine Artists are invited to submit their work for possible selection…. • GUIDELINES • All Artists must be residents of the San Fernando Valley. • Artists will be selected based on photos submitted and a studio visit. • Artists retain all proceeds from studio sale. • Artist is responsible for all liability insurance, business licensing and sales tax. • All submitted images are eligible for selection for use in publicity, promotional materials and on our website. • There will be various promotional and publicity related events, as well as organizational meetings where Artist participation is expected. Artists will be asked to sell a minimum number of tour tickets, possibly 10. • SUBMISSION REQUIREMENTS

FARMER’S MARKET CANOGA PARK EVERY SATURDAY, 9AM—1PM Owensmouth Ave., between Sherman Way & Wyandotte FREE Healthy Recipes and Nutrition Education Fact Sheets March 17

• Properly completed application form (below). • A non-returnable CD or DVD containing at least 3 (6 preferred) images of your current work which represent what will be shown on the tour. Also include a photo of your studio and/or you at work. • JPEG images preferred (300 dpi/1800×1200 pixels or greater). • Your current resume or bio, with your exhibition history (both an electronic and printed version preferred). • All entry fees paid by two checks or money orders, made payable to: • San Fernando Valley Arts Council/VAST

Live Music with Oak Street Blues! FREE Market Basket Raffle at Noon

• Check #1: Jury Fee — $25 (non-refundable)

March 24

• Check #2: Acceptance fee — $125 (refundable if artist is not selected. Include a self- addressed stamped envelope).

Sign up for Good Cooking/Buena Cocina classes FREE Cooking Demo and Zumba Dancing!

NOTE: Application, CD/DVD, fees and resume/bio must be submitted by March 5, 2012 to:

March 31

San Fernando Valley Arts Council,

Mayor’s Good Food Day of Service Ask the Dietitian, Zumba, & Chalk Art for Kids!

Post Office Box 571476

Adult Education Classes, SFV Get your GED or HS diploma. Upgrade your job skills. Learn a new trade. Computer Op/repair, parenting, culinary, ServSafe Cert. ESL, construction, healthcare. Evening & Sat. classes. For information or to enroll, call: Hughes Edu. & Career Ctr. at 818-587-4335, El Camino Real Comm. Adult School at 818-610-5600, Canoga Park High School Campus at 818-673-1391, Reseda Adult School at 818-758-3700, or visit our website at: El Camino Real High School

Tarzana, CA 91357 The selection committee will review all submissions, conduct studio visits, and make final decisions by March 20, 2012. Selected artists will be notified immediately thereafter. Late registrations may be accepted based on space availability, demand for specific mediums and price points. For more information please contact: San Fernando Valley Arts Council Phone: (818) 469-3380 or e-mail: sfvarts2@yahoo.com

SHOP LOCAL. CONTRACT LOCAL PROFESSIONAL SERVICES. CHECK OUT BUSINESS BY REFERRAL AT WWW.WESTVALLEYNEWS-SFV.COM


West Valley News Volume 8 Number 3 2012

PAGE 15

BUSINESS & OTHER SERVICES

CLASSIFIED CLASSIFIED RATES ARE $20 PER INCH

6 MO. $108 – 12 MO. $189 FAX YOUR AD TO WEST VALLEY NEWS 818.883.9678 VISA & MASTERCARD ACCEPTED (6 Months Minimum Placement for Classified Ads)

PLUMBING

WEST VALLEY CHRISTIAN CHURCH “An Oasis in the Wilderness” Jn. 7

22450 Sherman Way (west of Shoup), West Hills, CA 91307 Morning Worship / Sunday Life Groups / 9AM & 10:45AM Evening Worship / Journey at 5PM Evening Worship / The Rock at 6PM on Saturday night

818.884.6480 WWW.WVCCH.ORG

GLENN KIRBY Senior Minister

H.W. ALLEN PLUMBING CO., INC. Serving the San Fernando Valley Community Since 1916

RESIDENTIAL & COMMERCIAL STATE LICENSE # 433013

TRADITIONAL CHINESE ACUPUNCTURE CLINIC

Backflow Testing. No job too big or too small. 7221-A Canoga Avenue, Canoga Park, CA 91303 VISIT US ONLINE

www.allenplbg.com

(818) 340-2791 (805) 722-0750

Acupuncture | Chinese Herbs | Chinese Medical Massage Pain Control | Weight Lost | Prostate Therapy | Stress Relief

TUTOR

Jenny Qiu L.AC

Mon-Sat 10AM-8PM

Licensed Acupuncturist Over 20 Years Experience

In-Home

SAVE $20

Patient and Professional

818.888.6631

Basic Math – Algebra 1 & 2 – Geometry Essay Writing – SAT/ACT/CAHSEE Preparation Call Derrick Deutsch 818.992.0625

West Hills Plaza 23723 Roscoe Blvd. West Hills, CA 91304

WITH THIS COUPON FIRST TIME CUSTOMERS ONLY

www.tutor-tutor.com $35/hr.

SHOP WITH CHAMBER MEMBERS FOR QUALITY AND SERVICE

AIR CONDITIONING

Do you need more customers?

NOW HIRING DISPLAY AD SALES FLEXIBLE HOURS 818.883.3374 PHOTO RESTORATION

If you are reading this ad your prospective customer can do it also. Let this space deliver your message at an affordable rate about your product or service. Take the first step now and call 818-883-3374 When you advertise in the West Valley News you’re online 24/7.

WEST VALLEY NEWS BUSINESS BY REFERRAL When You Advertise in the West Valley News You’re Online 24/7 SAMPLE ONLINE LISTING ADVERTISING/GRAPHIC DESIGN Crowe Marketing Design Ed Crowe T (818) 883-3374 M (818) 231-4454 ecrowe@crowemarketingdesign.com www.crowemarketingdesign.com

Advertise for 6-12 issues and get your contact information listed online 24/7 in BUSINESS BY REFERRAL free of charge. You also get a FREE business profile with photo. A value of $250. Classified ads not included in this offer.

Soon you will be able to FLASH your vBizEx™ and instantly SAVE!

MAXIMIZE VISIBILITY & EXPOSURE OF YOUR BUSINESS with monthly print advertising and 24/7 Google Places local exposure

BEFORE

AFTER

West Valley News NEW Community Advertising Ed Crowe (818) 231-4454 advertising@westvalleynews-sfv.com www.westvalleynews-sfv.com

Digital Photo Retouching Digital Restoration of Old Photographs Color and B&W

Your business promotion/advertising bundle includes: – Business card size ad in the West Valley News (See sample above) – Print ad exposure in 8 communities in the west valley – 24/7 online listing of contact information www.westvalleynews-sfv.com – Optimized Google Places local mapping for top ten, first page placement – Monitoring of SEO keywords and period updates Call Ed Crowe at (818) 231-4454 for details.

SEAN CROWE (818) 274-2890

INSTANT SAVINGS!

ONLY $157 per month with 6-month agreement

Ask him about the West Valley News 24/7 Promotion Bundle

vBizEx™ is a business exchange and value card program— with value-added benefits—for chambers of commerce and participating members and their employees. Participating national and local retailers, as well as service providers and other merchants, will offer special group discounts to vBizEx™ card holders.

YOUR NAME HERE

12/31/11

ADVERTISE IN THE WEST VALLEY NEWS. COMMUNITY ADVERTISING AT AFFORDABLE RATES. 818.883.3374 C A L A B A S A S / C A N O G A PA R K / C H AT S W O R T H / R E S E D A / TA R Z A N A / W E S T H I L L S / W I N N E T K A / W O O D L A N D H I L L S


PAGE 16

West Valley News Volume 8 Number 3 2012


West Valley News  

The Village at Westfield Five Year Wait Finally Over

Advertisement
Read more
Read more
Similar to
Popular now
Just for you