Page 1

Serving: Calabasas Canoga Park Chatsworth Reseda Tarzana West Hills Winnetka Woodland Hills


Volume 7 Number 3 2011

Zine Paints the Town Green, Recognizes Crowe’s 25th Greater San Fernando Valley Chamber Celebrates 100 Years of Leadership

St. Patrick’s Day a time to celebrate community progress and recognize local business longevity

Party with the Chamber to Celebrate It’s Centennial Birthday

When the clock strikes the noon hour, every March 17th in All-America City Canoga Park, people in the community prepare to participate in the traditional St. Patrick’s Day Community March and Celebration along Sherman Way.

The San Fernando Valley’s rich business heritage will be celebrated on Saturday, May 14, as the Greater San Fernando Valley Chamber of Commerce honors a century of leadership.

Folks of all ages start to gather in front of the Madrid Theatre—many dressed in Irish green. You find Merrymakers who cheer people up with their comedic style, dressed in traditional Irish theatrical garb. The little ones in particular take special notice and smile with approval and curious eyes. True Thomas the Story Teller is always present with his captivating tales about Irish history and tradition.

“It’s the Chamber’s 100th birthday and about 300 guests are expected to attend what we’re calling “The Party” — our annual dinner gala and Inaugural Ball,” said 2009 Board Chairman Michael Fiore and chair of the event. The Party will be held at The Ronald Reagan Presidential Library in Simi Valley. Guests will begin the evening with a cocktail reception and silent auction at 6 p.m., which will also feature “100 Years of Valley Business,” a display of artifacts, photographs and documents from community members’ personal collections and the Chamber archives.

Bagpipers and Mariachis make for an unusual musical pairing but this is what makes this celebration more special—it reflects the diversity of cultural traditions in the community. The arrival of popular Councilman Dennis Zine alerts event organizers and community leaders

Another highlight of the evening will be “100 Years of Leadership,” a retrospective video featuring historical pictures and information.

See Recognizing Business Longevity on Page 8 Megan Murray CD3

Councilman Dennis Zine presented a Certificate of Recognition to Ed Crowe, owner of Crowe Marketing Design, who is celebrating 25 years of operating as a creative services agency in the San Fernando Valley.

Canoga Park Kicks Off its 100th

Five awards will be presented at The Party: Chamber Award of Excellence, Community Award of Excellence, Chairman’s Award of Distinction, Committee Chairperson of the Year, and the Mendenhall Memorial Award. These awards recognize member businesses for their See A Century of Leadership on Page 5

Ed Crowe / Crowe Marketing Design

Nicole Ingstad and Bradford Straih dressed the part to become Irish for the day on March 17th, during the St. Pat’s Day Celebration in OLd Town Center Canoga Park.

This copy of the West Valley News belongs to:



INSIDE Soteras Mortgage


Commercial / Residential Ed Crowe / West Valley News

(L-R) John Parker, Gloria Pollack, Nancy Bergquist, Mayor Antonio Villaraigosa, Councilman Dennis Zine, Jack Dawson, Jean Jauck, Gerardo Palos, celebrate the official kick-off of Canoga Park’s Centennial Celebration.

Canoga Park/West Hills Chamber of Commerce Town Hall & 100th Anniversary Kick-Off

Save $100 on Quality Dentistry Dr. Sheldon Springer


Your Health


The Growth Coach


On Tuesday, March 15th, Councilman Zine joined Mayor Antonio Villaraigosa at Clyde Porter’s West Valley Playhouse in Canoga Park for a community town hall and celebration. The meeting was organized by the Canoga Park/West Hills Chamber of Commerce in collaboration with the Mayor’s office and other community groups. Not only did the meeting serve as a forum for stakeholders to ask the Mayor questions about the City, but it also marked the beginning of the 100th Anniversary of Canoga Park celebration. The meeting ended with a ribbon-cutting for the official kick-off and a champagne toast. It was a successful town hall!

7 Community News/Calendar


Valley Arts & Culture


Contributed by Weekly Update from Councilman Zine.


$ave BIG with Business Services and Classified 15 Your heart is in good hands

Web Hosting from just $4.99/mo!


Dollar-for-dollar, feature-for-feature, you’ll find the Web’s best hosting plans with us. But our plans aren't cheap — They’re affordable. Big difference! Plus, all of our state-of-the-art hosting plans come complete with FREE 24/7 technical support. See listing of all hosting plans with complete details and prices!




West Valley News Volume 7 Number 3 2011

From the Publisher’s Desk With Spring comes a time of renewal and looking forward to seeing all the hard work of planting seeds come to fruition. Literally, if you are a green thumb and planted something in your garden. Figuratively, if you have been working on a project large or small, hoping to begin to see those germinating buddings that tell you something is growing and it’s looking healthy and promising. This issue is about celebration of entrepreneurship, risk-taking, investment in new ideas, and hard work. I’m personally celebrating my 25th year in business as a creative shop in the San Fernando Valley. A big thank you to Councilman Zine for the presentation of the Certificate of Recognition, to Crowe Marketing Design, after the St. Patrick’s Day Celebration. Now I must forge ahead with my new vision for a benefits program to capitalize on the value represented by the more than 70,000 operating businesses in the San Fernando Valley. Even Westfield Topanga & Promenade will have the opportunity to attract more business for all the retailers under their wings. The Village at Topanga development is back on the drawing board and is at the grounds preparation stages. The DEIR is under review by city agencies and community activists. There are still remaining questions that beg for acceptable answers. Fear of the unknown is still a barrier of communication between the developer and the community groups. One side eager to move the project forward as fast as possible. The other side looking to find ways to slow the process down until all the issues have been resolved to their satisfaction.

Mortgage Rates Are Lowest Ever! CALL ALEX SOTERAS TO REFINANCE

The planting of the trees along Ventura Blvd. is a simple analogy. Everyone involved agreed that the planting of the trees was a good idea and good for the community. The working bees received instructions in how to plant a tree. The various teams went to their tasks at full speed. Once the digging started the real work began. How wide, how deep, measure here and there, massage the roots before filling the hole. Some teams encountered rocks, pipes, heavy roots. Extra work was required. Ultimately, the volunteers will probably never see the tree again and may not care whether it lives or dies. And that seems to be among some of the issues with The Village project. Some activists feel that Westfield doesn’t know how to plant a big tree. They are afraid of what they are going to find once they start digging. Others feel that Westfield is going to plant such a big tree that it will overshadow everything and will remain there for the next 50 years. I suppose the community needs reassurance that Westfield knows how to plant big trees; the right kind of trees; and they know how to do it well. Spring is here. Let’s plant more trees.

A little yard work to connect with the community

FREE Business Counseling SBA SCORE Program Counselors to America’s Small Business

Call the Chamber Office to schedule an appointment with Don Doner/Senior SCORE Counselor

818.884.4222 5 Tips on Advertising Basics • Be consistent in your ad message and style including business cards, letterhead, envelopes, invoices, signs and banners. • Newspapers, radio and TV stations are helpful in producing the advertising that you will be running with them. • While word-of-mouth advertising has been around a long time, it usually falls short of being able to attract the number of customers needed to be successful in business. • Promote benefits rather than features. A benefit is the emotional satisfaction your product or service provides, or a tangible performance characteristic. • Know your competitors. Knowing everything about your competitors is just as important as knowing everything about your own business.

Greg Coulas and John Alderson along with other Westfield execs get a taste of community volunteering by helping plant several trees along Ventura Blvd. They put the shovel to the dirt and contributed to the project. Calabasas Canoga Park Chatsworth Reseda Tarzana West Hills Winnetka Woodland Hills

Crowe Marketing Publisher Ed Crowe Managing Editor/Creative Director Ian Crowe Copy Editor Sandra Gonzalez Editor CRA/LA Jonathan Goldhill Contributing Writer Al Martinez Contributing Writer Lance Miller Contributing Writer The West Valley News is published monthly as an information and educational resource for small businesses and community-based organizations. WEST VALLEY NEWS c/o Crowe Marketing Design 8378 Sale Avenue, West Hills, CA 91304 Tel: (818) 883-3374 Fax: (818) 883-9678 Hours: Monday-Friday 9:00 am to 6:00 pm Annual subscription rate is $15. Single copies $1. Multiple copies $50/100 bundle Targeted flyer insertion and distribution is available. Call for estimated cost.

Editorial Contributors The deadline for articles, letters and photos is the third week of the month for consideration in the upcoming month’s issue. E-mail (preferred) submissions to: The Editor reserves the right to reject or edit all submissions. Opinions expressed by contributors are not necessarily those of the West Valley News. Advertisers To advertise, call 818-883-3374. The deadline for ads for each issue is the end of the third week of the month prior to the month of publication. ©2011 Crowe Marketing Communications Image copyrights held by the artists. The West Valley News is open to the entire business community of the San Fernando Valley. The West Valley News is distributed by regular mail to active subscribers, via email to an electronic mailing list, and to the general public through more than 60 strategic, high-traffic business locations throughout the West Valley. Now online 24/7-365

West Valley News Volume 7 Number 3 2011



AL MARTINEZ Al Martinez is a Pulitzer Prize winning essayist, author of a dozen books, an Emmy-nominated creator of prime time television shows, a travel writer, humorist and general hell-raiser. Try him. He’s addictive.

And a Time to Remember Night quickened into a golden morning on the day Cindy died. It glowed over the still dampened leaves of the oak trees in our yard and reflected off the windows of the house. Days of rain had ceased but the world continued to glisten with an afterthought of the storms that had shrouded us for what seemed an eternity. Our extended family of 12 took turns standing around our Cindy’s bedside and watching her struggle for life with short, shallow breaths and then at last sigh and settle gracefully into her dreams. For days she had been in a semi-conscious state, awakening long enough to whisper her pleasures and annoyances in words we had to lean closer to hear, but the disease that was taking her life would not even allow her that, and she drifted into a coma. Her full name was Cinthia Louise. She was 59, born in May, 1951, just two months after I had been shipped out by the Marines to fight in the Korean War. When I came home on a rainy night in San Francisco she was handed to me by my wife Joanne who said simply, “Meet your daughter.” She was our first born, to be followed by another daughter, Linda, and a son, Allen. Like her father, she was often defiant and willful but also possessed a wicked sense of humor and could laugh out loud even when the joke was on her.



Over 30 trees planted on Ventura Blvd. with a little help of over 200 community volunteers

Two and a half years ago after a routine colonoscopy she was told by an oncologist at Sacramento’s Kaiser Hospital that she had inoperable cancer of the liver and her days were limited. It stunned us all. We began asking why her? Cindy had never smoked and only drank alcoholic beverages in moderation. She lived alone in her roomy apartment with three cats she dearly loved, not far from her boyfriend’s home. While she didn’t exactly live on a diet of spinach and carrots, neither did she limit herself to Fatburgers and candy bars. Her culinary choices lay somewhere in between. A polished photographer, she was creative in many ways, working with colorful tiles to fashion designs and scenes on table tops and walls, and crocheting wall hangings for special days. On one of them was written her version of a Biblical passage: “There is a time to be born and a time to die and a season for every activity under the heavens.” Cindy loved “fun times” as she called them and managed to work them in between a full time job with Sacramento County and reading half the night. Books became her real world as she unraveled the mysteries of her life. All the rest was fantasy. We are planning a memorial service in April to say the formal kinds of goodbye to a child-woman who lived and died as time determined, but she will exist until the end of my days at a place in memory where there are no tears and where one never has to say goodbye. John Strand Photography

L.A. County Assessor John R. Noguez Attends Canoga Park Improvement Association (CPIA) 10th Anniversary Celebration On February 28, 2011, a large group of Canoga Park property owners, tenants and invited guests attended a social gathering at the Clyde Porter’s West Valley Playhouse to celebrate the 10th anniversary of CPIA. L.A. County Assessor, John R. Noguez was among the guestspeakers. Noguez highlighted the resources available to commercial property owners in the community.

No age limit on Saturday morning, March 19th for community volunteers helping beautify Ventura Boulevard between Topanga Canyon Boulevard and Canoga Avenue by planting more than 30 trees.

Councilman Dennis P. Zine joined volunteers from his communities to help plant trees on Ventura Blvd. early on Saturday morning, March 19th. Over 200 people from all ages joined him! “It’s not everyday that the public gets to plant a beautiful young tree in such an iconic business district as Ventura Blvd. and play with dirt with your Los Angeles City Councilman at the same time!” Said Mike Quiñonez, Ralphs district manager. With the generous financial support of Councilman Zine, Million Trees Los Angeles, and Ralphs, 30 trees were planted on Ventura Blvd. between Topanga Cyn. Blvd. and Canoga Ave. to help improve this very important commercial corridor. This project is a win-win for those involved including Councilman Zine and the community who want to see the boulevard beautified, MTLA who is aiming to add a total of one million trees in L.A., and Ralphs who has a large presence on that section of the boulevard. Contributed by Weekly Update from Councilman Zine.

Folders with valuable information about property taxes and related issues were handed out. Noguez urged property owners to review the information and contact his Sssessor office for assistance if necessary. Councilman Zine was also in attendance.

Way to go Woodland Hills!


West Valley News Volume 7 Number 3 2011



Marketing Brochures

Greater San Fernando Valley Chamber of Commerce announces 2011 Excellence Award Winners


The Greater San Fernando Valley Chamber of Commerce announced its award winners for 2011 on Tuesday, March 29. The recipients will receive their awards at the Chamber’s 100th Birthday Celebration & Inaugural Ball on May 14 at The Ronald Reagan Presidential Library. “This year’s slate is particularly impressive,” says Heidi Lennartz, Chairwoman of the Board of the Chamber. “Nominations included both new and long-term members, and we had a record number of nominations for members involved in community activities.” Anush Sumian, Development Coordinator for Valley Village, is slated to receive the Chamber’s Committee Chairperson of the Year Award. She is being recognized for BASH, which had great success with over 350 attendees and 50 exhibitors in its first year. Under Sumian’s leadership, the Chamber rolled out a new event that connected businesses to potential customers, created a brand for the event, and launched the Chamber’s 100th birthday. Additionally she encouraged her committee members to participate through her own active involvement.


Logo Design

Dr. Michael Olenick, President and CEO of Child Care Resource Center, is this year’s recipient of the Community Award of Excellence. Dr. Olenick dedication to ending illiteracy and ensuring our community’s children have a better future by creating “What a Difference A Book Makes” Campaign is truly commendable. Curves Lake Balboa/Reseda Fitness Center will receive the Chamber Award of Excellence. The Chamber Award of Excellence is selected by the Chamber’s Executive Committee and recognizes the one Member that has been “extra involved” in supporting the Chamber's programs and projects in areas such as most volunteer hours, best support for different activities, etc. Mary and Brian Helwig, along with their staff and volunteers have given their time, energy, and talent to Clean Up Day, BASH, and Operation Thank You. Marketing Brochure for Spine Care Solutions

818.883.3374 United Chambers of Commerce A Coalition of 32 Business Organizations, including 22 Chambers of Commerce representing over 21,000 businesses.

5121 Van Nuys Boulevard, Suite 208 Sherman Oaks, CA 91403 T 818-981-4491 F 818-981-4256 Build your business while building your community. Join a Chamber of Commerce today. How does your business benefit by being a member of your local chamber? • Opportunities to market your business. • Great networking opportunities and events. • Get involved with local legislative issues. • Meet local business and political activists. • Be involved in a variety of community events. For a complete list of member chambers, visit Agoura/Oak Park/Conejo Valley Chamber (818) 889-3150 | Fax (818) 889-3366 Calabasas Chamber (818) 222-5680 | Fax (818) 222-5690 Canoga Park/West Hills Chamber (818) 884-4222 | Fax (818) 884-4604 Chatsworth/Porter Ranch Chamber (818) 341-2428 | Fax (818) 341-4930 Encino Chamber (818) 789-4711 | Fax (818) 789-2485 Granada Hills Chamber (818) 368-3235 | Fax (818) 366-7425 Greater San Fernando Valley Chamber (818) 989-0300 | Fax (818) 989-3836

Braemar Country Club has been selected to by Chairwoman of the Board Heidi Lennartz for the Chairman’s Award of Excellence. Braemar Country Club and its staff helped the Chamber launch two very successful events in 2010 that connected members with potential customers. Both BASH and 9@Night are now part of the Chamber’s continued program of work as we continue to foster the local economy, provide networking opportunities, and promote community involvement. The Daily News will be honored with the Chamber's Founders’ Award. Joining the Chamber back in 1911 as the Van Nuys Call, the Daily News is the Chamber's longest standing member. Through the ever-changing needs of business and community, both the Daily News and the Chamber have stood the test of time and have continuously worked together for the past century. Heidi Lennartz, the Chamber’s retiring past board chair, will be presented with the Mendenhall Memorial Award. The Mendenhall Memorial Award is named after two of the Valley’s Pioneer Businesses and Civic Leaders — Walter and Ferdinand Mendenhall and is presented to the retiring board chair for outstanding leadership qualities in directing the Chamber and its business and community activities during the year. The 100th Birthday Celebration & Inaugural Ball will begin with a cocktail reception at 6:00 p.m. and the program at 7:00 p.m., followed by dinner. An optional tour of The Ronald Reagan Presidential Library & Museum will start at 5:00 p.m. Tickets are $100 per person and can be obtained by calling (818) 989-0300 or online at

Soon you will be able to FLEX your BizEx™ and SAVE!

SMALL BUSINESS FACTS • There are almost 21.5 million (90%) small businesses in the United States • Small businesses are responsible for 39 percent of GNP (Gross National Product). • Small businesses are responsible for 52 percent of the all U.S. sales and contribute about 21 percent of all manufactured U.S. exports. • Small businesses contribute 44 percent of all sales in the country. • Small businesses employ 54.4 million people, about 57.3 percent of the private workforce. • Between December 1992 and December 1993, small-business-dominated industries (those in which at least 60 percent of the work force is employed in firms with fewer than 500 employees) increased employment by 13 million workers (3.2 percent).

Regional Black Chamber 818.464.3484 | Fax 818.377.7424

• During 1990, employment in small businesses grew by 1.1 percent, while employment in large businesses fell by 0.6 percent.

Reseda Chamber Contact Nancy at (818) 989-0300 for info.

• From 1982 to 1987, the number of womenowned businesses increased by nearly 58 percent, from 2.6 million to about 4.1 million.

SFV Filipino-American Chamber (818) 780-9197 | (818) 902-1554

• From 1982 to 1987, the number of blackowned businesses increased by 38 percent, from 308,000 to 424,000.

Sherman Oaks Chamber (818) 906-1951 | Fax (818) 783-3100

• From 1982 to 1987, the number of hispanic-

Winnetka Chamber (818) 340-2282 | Fax (818 340-2282 Woodland Hills/Tarzana Chamber (818) 347-4737 | Fax (818) 347-3321

owned businesses increased by 81 percent, from 233,975 to 422,373. • From 1982 to 1987, the number of asianowned businesses increased by 89 percent 187,691 to 355,331. • Small businesses are responsible for more than half of innovations developed during the 20th Century, including the zipper, the helicopter, the personal computer and important advances in the medical world such as insulin, the artificial heart valve and the pacemaker. • The number of small businesses in the United States has increased 54 percent since 1980. These include corporations, partnerships, and sole proprietorships. About half of the 20 million businesses operate full-time, the rest part-time. • Small firms have also led employment gains and expansion. Between September 1989 and September 1990, employment in small business-dominated industries has increased 2.1 percent, generating 1.1 million new jobs. • Studies show that small firms produce twice as many innovations as large firms relative to the number of persons employed, for the “most significant” as well as the “less significant" innovations, and including the employment of firms that do not innovate.

Corporate Logo for


VICA leads advocacy trip to Sacramento Business community expresses concerns about state budget Ten VICA leaders traveled to the State Capitol this week to ensure the business voice was heard in the discussion of several important policy issues. The group met with Assembly Speaker John Perez, Senate President Pro Tem Darrell Steinberg, Senators Alex Padilla and Ron Calderon, and Assemblymembers Bob Blumenfield, Betsy Butler, Tim Donnelly, Mike Feuer and Fiona Ma. The state budget dominated the conversation, including budget reform and cuts to enterprise zones and redevelopment. The E-fairness Act was discussed, with VICA noting that collection of online sales taxes would help close a significant portion of the budget gap. Regulatory changes, CEQA reform and film credits were also important topics of the trip. Additionally, the group met with representatives from the offices of Gov. Jerry Brown, Lieutenant Gov. Gavin Newsom and Senator Tony Strickland. The next Sacramento Advocacy Trip is slated for Wed., Apr. 6. RSVP to

Subscribe to the West Valley News





Get local business and community news at your doorstep. CALL ED CROWE TODAY!

West Valley News Volume 7 Number 3 2011


A Century of Leadership Continued from Page 1

key roles in the Greater San Fernando Valley Chamber of Commerce, as well as their community involvement. “The Chamber currently has 450 members and has relied heavily on its volunteers, who have been vital to the organization’s longevity,” said Heidi Lennartz, current Chairwoman of the Board. “The Chamber has ebbed and flowed through the years, but one thing has always been constant: board members and volunteers who have made it thrive.” One vital reason for the chamber’s success over almost the past two decades has been CEO Nancy Hoffman Vanyek. “Nancy has been with the Chamber for 24 years,” Lennartz said. “The vitality of our business community and the Greater San Fernando Valley Chamber would not be where it is today without her leadership and influence.” Lennartz said while many chambers across the nation have experienced a decrease in membership over the past several years due to a down economy, the Greater San Fernando Valley Chamber of Commerce has sustained its membership. “I believe that it’s an indication that we’re giving value back to our members,” Lennartz said. ”As one of the first chambers to be founded in the United States, we’ve always been cutting-edge.” For more information on our honorees or the 100th Celebration & Inaugural Ball, please call the Chamber at (818) 989-0300 or visit:

YOUR HEALTH CANCER By Lalai Saebi, Certified Nutritional Consultant

You may have heard the saying: “today you are either the one who makes a living out of cancer, or the one who dies from it”. But fortunately there is a third category which would be the one who prevents; or reverses/wins cancer. Cancer incidence rate has increased from 1 in 500 in 1900 to 1 in 3 today. As much as the pharmaceutical industry wants people to believe that cancer is inevitable and unpreventable, but there are cancer-free communities where people have a balance human diet with less stress and less toxic environment. Here is some less heard information about cancer from nutritional point of view that you may be interested to know: Cancer occurs when cells start to behave differently, growing, multiplying, and spreading. It is like a revolution in body, where a group of cells stop working for the good of the whole and run riot. This is a common occurrence and the body’s immune system isolates and destroys such offenders. However, in cancer the attack is so intense that the immune system is overcome and the damage spreads. Yet it may surprise you that cancer is, a twentieth-century invention. The top five cancers—lung, breast, stomach, colorectal, and prostate—were basically unheard of before the beginning of the 20th century. The growth in the incidence of cancer parallels the industrialization and chemicalization of our world. Conventional treatments see cancer very much as the enemy and cut it out, burn it out through radiation, or drug it out with chemotherapy, all of which weaken the body instead of removing the underlying cause of the cancer development. Most cancers are primarily the result of changes that humans have made to the chemical environment — what we eat, drink, and breathe, and lifestyle factors, from oxidants in cigarettes to the tumor-promoter IGF-1 in cow’s milk—many of which are easily avoidable. In the space of two generations, we have invented ten million new chemicals and released thousands of them into the environment unwittingly. Today’s diet is devoid of nutrients as a result of depleted soil, food refining and processing, which is now thought to be the greatest single contributor to cancer risk. By eating the right diet you can cut your risk of cancer by 40% says the World Cancer Research Fund. According to the British Cancer Research Campaign, “At least three out of four of all cancers are potentially preventable, but will only be avoided if the measures get through at a young age.” In the USA, according to a statement issued by sixty nine highly respected and scientific experts, “Over the last decade some five million Americans died of cancer and there is growing evidence that a substantial proportion of these deaths were avoidable.

New Book, North of Mulholland, Exposes Secrets, Shares Stories and Reveals LittleKnown Facts of the San Fernando Valley

At least 85% of cancers are associated with lifestyle factors, including diet, smoking, and drinking alcohol, drugs and stress. However of all risk factors diet is the greatest. The underlying cause in many types of cancer seems to be one of the three things:

There is something unique about Southern California’s San Fernando Valley.

• the free radical damage to the DNA of cells, triggering their altered behavior in smoking and radiation, while a good intake of antioxidant nutrients from fruit, vegetables, and also antioxidant supplements provides a measure of protection.

Whether it’s the Valley Girl cliché, the hosts of movie and television stars and studios that call “The Valley” home, or the laid back sun-kissed lifestyle, there is no doubt that nearly everyone is fascinated by this area of almost two million people.

• Overexposure to hormone-disturbing chemicals in food and water. Eating a diet low in hormone-disturbing chemicals and high in phytoestrogens—in legume, citrus fruits, wheat, licorice, alfalfa, fennel, celery—is another important factor, especially for hormonal cancers such as breast and prostate.

North of Mulholland: Essays from the San Fernando Valley Business Journal, the new book by Martin M. Cooper, focuses on many aspects of life in this world-famous region. Los Angeles City Councilmember Dennis P. Zine said of the book: “North of Mulholland is clearly written by someone who truly understands the San Fernando Valley. This collection of essays by my friend and civic leader Marty Cooper is entertaining, informative, and insightful.” According to the publisher: “Mr. Cooper takes on everything from strip malls to Countrywide Home Loans; from the Los Angeles Times to technology; and from Los Angeles’ City Council to living up the street from Michael Jackson’s family compound,”

Wine & Food Pairings offered by French Chef "Charlie" 6:30- 9:00 pm Every Friday & Saturday Reservations required ($45 per person inclusive) SAMPLE WINE LIST Wine tasting includes 4 flights of wines (2oz. each flight) Chateau des Matards 2006, Cotes de Blaye. Sauvignon Blanc Macon-Vinzelles 2008, Bourgogne. Chardonnay Beaujolais Nouveaux 2010. Gamay Mas Gabinele 2000, Faugeres. Syra

Holiday Gifts Galore! We've liquidated the old and brought in the new! French decor, jewelry, our famous candles, scarves, decorative bottles, soaps, and customized gift baskets 23130 Sherman Way, West Hills, CA 91307



• Poor methylation — Methylation is a chemical reaction in body that controls both the synthesis and the repair of DNA. Our body can suffer from poor methylation due to B vitamins deficiencies. In addition to the damage trigger, cancer is a chronic, metabolic deficiency disease that is exacerbated by poor immunity, general mineral depletion and lack of dietary elements. We must consume each day of organic raw fruits, deep green leafy vegetables and nuts that come with vital trace minerals, if we are to make our body a place where cancer cannot thrive. Lalai Saebi is a certified nutritional consultant and managing director of Innate Healing Support. Her office is located at 16944 Ventura Blvd., Suite 4, Encino, CA 91316. Contact her at 818-510-1086 or

More time needed to review DEIR for The Village

The book is available in hardcover and softcover versions, as well as electronically, from ($28.95 hardcover; $18.95 softcover; $9.95 Kindle) and North of Mulholland is also available from the author ( or 818-789-5454) for $25 hardcover and $15 softcover. Cooper is donating all profits from his sales of the book to two non-profit organizations, the Boys & Girls Club of the West Valley and New Horizons, a San Fernando Valley-based organization that provides services to adults with developmental disabilities.

Farmers’ Market Main Street Canoga Park

Cooper is a long-time commentator and speaker on San Fernando Valley affairs and society, and has been recognized for his civic and community involvements many times. He has authored a book on the Academy Awards; chapters in several books on marketing and management; and more than 50 articles for various publications. He teaches at UCLA, his alma mater, and has been named the 2010 recipient of UCLA Extension’s Distinguished Instructor Award.

Woodland Hills Warner Center Neighborhood Council called a community meeting to get input about The Village at Topanga development. The DEIR is several thousand pages long with a executive summary of over 200 pages. The PLUM committee has requested an extension to respond.

MAKE IT A HABIT Every Saturday 9AM-1PM Owensmouth north of Sherman Way


West Valley News Volume 7 Number 3 2011

The Growth Coach


Becoming a Strategic Business Owner By Jonathan Goldhill and Daniel M. Murphy Jonathan Goldhill, The Growth Coach, coaches leaders of private companies to grow their business. To learn more about his unique group and individual coaching programs visit Jonathan can be reached at (818) 716-8826 or Daniel M. Murphy is CEO & Founder of The Growth Coach Franchise System, SUPPORTING THE BRAVE OFFICERS THAT PROTECT AND SERVE OUR COMMUNITY.

Editor’s note: Beginning with Volume 7 Number 1 of the West Valley News, we started publishing monthly installments of the content of a book by Daniel M. Murphy, CEO & Founder of The Growth Coach. The book is titled “Becoming a Strategic Business Owner. A Proven Process to Enhance Your Strategic Mindset.”

The Topanga Boosters is a volunteer support organization made up of business and community leaders. Its primary mission is to increase the effectiveness and morale of the officers and staff of the Topanga Police Station by raising money for community services, materials, and equipment not generally supplied by the City of Los Angeles.


CHAPTER 1 (Continued)

TAKE AN ACTIVE ROLE There are many ways how you as a stakeholder in the community can be part of the Topanga Boosters.

LAPD Good Neighbor

Any Amount

If you answered “yes” to most of these questions, don’t feel guilty, ashamed or embarrassed. You are not alone. Most owners have never learned to be strategic. Role models are scarce. As such, dysfunctional businesses and owners are the rule, not the exception.

LAPD Residential Supporter $60.00 per year LAPD Business Supporter

Admit to the Problem

$120.00 per year

The Topanga BOOSTERS is a 501(c)(3) Tax Exempt Organization. Tax ID# 36-4622976

For more information about becoming a member of the Topanga Boosters as a resident or business owner, contact Ed Crowe, Vice President of Community Relations at (818) 231-4454 or at

Like you, most owners feel that they have been sentenced to a life of servitude and some even suffer from the blues. Unfortunately, because of pride, shame or ignorance, this sad condition has been kept hidden in the corner office for too long. Through this book, it is time to unveil this entrepreneurial, dirty secret. Starting now, you should not have to endure this much discomfort and frustration associated with your business. You do not have to live this way! You should not be consumed by your business and frustrated with your life. Stop and think, why in the world, as the owner, should you have to touch every transaction, be involved with every decision, help solve every problem, or handle everybody’s job in some fashion? You shouldn’t! It doesn’t make sense. Something is broken! You cannot succeed alone. You don’t have enough hours in a day or enough energy or bandwidth to go it alone. Pain is a good indication that something is damaged and needs to be healed! Let this book serve as your shock therapy. Realize that you aren’t the only one suffering. Think about how your stress and blues are negatively impacting your employees, customers, vendors/suppliers, friends and if applicable, your spouse and kids. Hear this wake-up call! It is time to radically shift your business beliefs and behavior. It is time to expand your view of new possibilities for managing your business and life. The better your business functions, the better your life will function. You deserve to be free from the daily grind; after all, you own a business, not a job. You should actually enjoy the journey of developing and running a business and not defer your personal life and happiness until you retire or sell. Live life now! Do not get so caught up in making a living that you forget to make a life. If your personal life is suffering because of your company, either your leadership approach is misguided or your business design is broken, maybe both!

Mayor Antonio Villaraigosa poses with Marla Miller from the Clyde Porter’s West Valley Playhouse during kick-off reception for Canoga Park 100th anniversary.

GEIGER’S NO LIMITS Training If you, or your group, are ready to exceed all previous goals and redefine achievement, GEIGER’S NO LIMITS is committed to taking you there and beyond. START YOUR TOMORROW—TODAY!

INDIVIDUALIZED FOR MAXIMUM RESULTS “What sets Jon apart is his ability to intelligently diagnose athletic limitations, both physical and mental, and engineer creative solutions that draw from his expertise across multiple disciplines.” — Justin Resnik, International Champion Equestrian Show Jumper, Eurosporthorses Sport-Specific and Individual Conditioning Jon designs and manages athletic achievement programs for Grand Prix Equestrian Riders, Professional Hockey Players as well as regular folks with equally impressive life-goals. His system of training and teaching is individualized and based upon the goals and physical abilities of each client; customized routines to ensure success. His approach consists of but is not limited to: • Cardio Intensive–Heart Healthy

“The Academy” at Geiger’s No Limits is available to individuals and groups High School, College and Professional Athletes and teams share a common thread and that is to stay ahead of their competition, compete at the highest level with limited to no injuries and to train smarter not longer. Jon offers focused sport-specific athletic conditioning to the young athlete in both individual and group formats. Jon is available as an ad hoc consultant for the development and implementation of conditioning programs for teams as well as organizations.

• Muscle Tone & Building-Body-Fat Loss

The Academy also offers a series of year-round interactive one and two day workshops that will propel your team or individual athletes to the highest level of conditioning and focus.

• Weight Loss-Core Stabilization

• Extended sessions also available.

• Flexibility-Range of Motion

• Explosive Plyometrics and Core Strength Principles

• Injury Prevention-Joint Strengthening

All workouts incorporate injury prevention techniques and peak performance methods. To learn more about how you can benefit, visit Geiger’s No Limits Training is now proudly based in the West Valley, and additionally offers mobile services to accommodate both your personal and organization’s needs. For inquiries and to schedule a consultation, please contact Jon by phone or email


• Sports-Specific Muscle Building and Injury Prevention • Range of Motion and Fast and Slow Twitch Muscle Activation • Hybrid Yoga for Strength and Stability “Congratulations to personal trainer Jon Geiger, the winner of Nike's "Shape up for Summer" personal training competitions. Bottom line, he’s the best in L.A.” Entertainment Today

Jon’s Fitness Background and Credentials Nike Award Winner for Creativity in Personal Training / Awarded “Master Trainer” Status by the National Gym Association / Reebok Spin Certified Instructor / USA Fit Marathon Trainer / Russian Commando (Spetsnetz) Fitness Techniques / Golden Gloves Boxer and Coach / Jiu-Jitsu Brown Belt (Japanese style) / Weight Management and Nutritional Expertise / Post Natal and Pregnancy Trained / American Red Cross Certified / Cancer Survivor Rehabilitation Techniques Certification / Flexibility & Range of Motion Studies Certification (Esquerre).

At this point, simply admit that your business centers on you and is totally dependent upon you. Admit that you are buried up to your eyeballs in the details of the business. Admit that you are a prisoner to your business. Admit that instead of your business giving you greater life, it continues to drain more of your personal time and peace-of-mind. Admit that while your headaches and hassles grow, your freedom shrinks. As you will see, most, if not all of these problems center on your being a day-to-day focused owner instead of a strategic business owner. To get free, you will have to get strategic. You need to adopt a strategic mindset, focus and approach to running your business and your life.

Get a Coach The famous psychologist, Abraham Maslow, has stated, “What is necessary to change a person is to change his awareness of himself.” After serving entrepreneurs over many years, I have learned that you will not make the changes necessary to improve your life and business without someone holding your feet to the fire. You could benefit from a business coach or better yet, a year-round coaching and accountability process. You need someone observing the truth, that is, your outward and repeated behavior. Human nature doesn’t allow for such objective self-evaluation and feedback. Humans are too subjective. We judge our surroundings and ourselves by our inward perceptions of reality, which very often are mild distortions if not complete illusions. Even with this guidebook, you will not be able to achieve such a strategic transformation on your own. No significant and sustainable changes will occur without a real-world evaluation and accountability process. You will need additional coaching to achieve real and lasting breakthroughs. Even great athletes (i.e. Tiger Woods) need coaches to help elevate their thinking, talents and results. You will need an objective, caring coach who will challenge you and hold you accountable for growing and changing. Someone who helps burn off the mental fog that is clouding your objectivity. Someone to challenge your old, limiting assumptions. Someone who monitors your progress. Someone who holds you to a higher standard of success and excellence. Someone to ask you the tough questions. Someone to get you to slow down and do deep reflection and analysis. Someone who helps you define and achieve both your personal and business goals. You will need an objective coach that can help you re-think and recalibrate your assumptions and approaches. A professional business coach will help you achieve this critical renewal of the mind. You must move away from typical business owner practices and beliefs. Conformity is your jailer. For maximum results, engage a dedicated business coach — someone who has a proven process to help you get more of what you want and less of what you don’t. To work with someone who knows the philosophy and methodology of this book inside and out, search out a small business coach affiliated with The Growth Coach. They are professionally trained and certified in The Strategic Mindset™ Process, our year-round coaching and accountability process. The quarterly strategic focusing process is affordable, guaranteed, and will help you make the necessary transformations of mindset, habits and business strategies. Regardless of the help you choose, be open and be coachable. Meet regularly with your coach. For some, quarterly is enough. For others, monthly coaching is necessary. Ask him or her to monitor your adopting and implementing the philosophies, strategies and habits as suggested in this book. The value of receiving candid, objective feedback on your progress during these accountability sessions cannot be overstated. See Strategic Business Owners on Page 11

818.883.3374 Jon Geiger is an Athletic Conditioning Specialist with over 20 years of experience guiding athletes, performers and many others to achievements in performance, rehabilitation and the growth of will and self-belief while manifesting change. He is the founder of Geiger’s No Limits Training and The Academy at Geiger’s No Limits (A Training Academy devoted to Sport-Specific Conditioning for the Young Athlete).

Helping Small Valley Businesses Increase Sales and Prosper ADVERTISING DESIGN / MARKETING COMMUNICATIONS / NEW MEDIA

West Valley News Volume 7 Number 3 2011


SAVE CRA/LA Local Community Investment. Economic Development. Community-Building Support. If you are a small business owner, a community leader, a member of a non-profit organization, an activist in your community, a local property owner, a volunteer, or an individual who directly or indirectly has benefitted from the investments made in your community—over the past several years—by the Community Redevelopment Agency of Los Angeles, now is the time to help SAVE CRA/LA. Reach out to your State Senators and Assemblymember in your district and urge them to Mend it-Don’t End It! Contributed by VICA WEEKLY

Redevelopment braces for budget axe CRA/LA CEO tells VICA that the agency’s future is uncertain Los Angeles’ Community Redevelopment Agency (CRA/LA) faces a great deal of uncertainty as lawmakers consider eliminating the job-creating groups across the state. CRA/LA CEO Christine Essel discussed the situation with VICA members this week at a Newsmaker Connection breakfast. The current state budget proposal would obliterate the revenue-generating agencies, leaving the fate of several ongoing projects in question. Many cities, including L.A., have scrambled to set aside funds for future projects. Essel told attendees that she and other city leaders are working hard to save CRA/LA and thanked VICA for its advocacy efforts on behalf of the agency. If the plan is passed by lawmakers, the CRAs will be able to fight the cuts in court. The event was presented by State Farm Insurance and co-sponsored by Los Angeles Valley College.

VICA Chair Daymond Rice (Vons), CRA/LA CEO Christine Essel and VICA Board Member Sue Carleo (Valley College)

CRA/LA West Valley Regional Office 18107 Sherman Way, Suite 100 Reseda, CA 91335 T 818.708.5844 F 818.344.2425

State Senator Alex Padilla District 20 6150 Van Nuys Blvd., Van Nuys, CA 91401 (818) 901-5588

Sherman Village Groundbreaking On Tuesday, March 15th, Councilman Zine joined representatives from the CRA/LA, Meta Housing

State Capitol, Sacramento, CA 94248-000 (916) 651-4020 State Senator Fran Pavley

Corporation, and other community members for the groundbreaking of the new Sherman Village affordable housing complex on the corner of Wilbur Avenue and Sherman Way in Reseda. Councilman Zine was the keynote speaker and gave the audience background information on the project and explained how it will improve the community. The location of the new complex once belonged to various used car lots for many years. Now, it will be transformed into a 73-unit affordable housing complex that will enhance the aesthetic appeal of the area.

District 23 2716 Ocean Park Blvd., Santa Monica, CA 90405 (310) 314-5214 (818) 831-6082

This new project is one of the many upcoming projects in Reseda and it will serve as a catalyst for improvements throughout the entire area. Councilman Zine also stressed the importance of the CRA/LA’s role in Reseda’s revitalization and expressed his gratitude for all of the organizations, businesses, and stakeholders involved in the project

District 40 6150 Van Nuys Blvd., Suite 305, Van Nuys, CA 91401 (818) 904-3840

Contributed by Weekly Update from Councilman Zine.

State Capitol, Sacramento, CA 94248-0001 (916) 651-4023 Assemblymember Bob Blumenfield

State Capitol, Room 6026 Sacramento, CA 94249-0040 (916) 319-2040


West Valley News Volume 7 Number 3 2011


Recognizing Business Longevity

count on as a friend and client.

Continued from Page 1

Also coincidental is the fact that Ed Crowe first became a chamber of commerce member in 1986. The same year he established his current creative services agency—now celebrating its 25th anniversary. Even more amazing is that the then called Greater Van Nuys Area

to start lining up behind True Thomas The Story Teller, the bagpipers and St. Patrick (Don Sanelli), who generally march in front, followed by Councilman Dennis Zine and an entourage of participating community members. This year both St. Patrick and the Z-Man “dressed to the nines” with plenty of green, rode—in majestical fashion—on a convertible tricycle carriage powered by a personal pedaler, waiving to the greeting merchants standing outside their shops. The St. Patrick’s Day Community March and Celebration, presented by the Canoga Park Improvement Association, began a few years ago with the purpose of increasing visibility of the business improvement district in downtown Canoga Park. For the past 12 years, over $20 million have been invested by CRA/LA in partnership with property owners and tenants to make major improvements to the infrastructure and attract more business. The March starts in front of the Madrid Theatre, continues along the sidewalk on Sherman Way to Canoga Avenue and ends at Follow Your Heart, on the north side. A tent is set up on the parking lot to entertain the public with live music and free raffles. During his remarks, Councilman Dennis Zine presented Ed Crowe, owner of Crowe Marketing Design, a Certificate of Recognition that read: “Congratulations on celebrating 25 years of Crowe Marketing operating as a creative agency! Crowe Marketing Design in conjunction with the West Valley News is a perfect example of how local business can foster relationships that strengthen the communities in which they operate and serve. Your efforts are to be commended. Best wishes for continued growth and success.” January 2011 Dennis P. Zine Councilmember 3rd District Many thanks to Councilman Dennis Zine for his traditional support of local business and his dedication to the communities his office serves. Longevity in business is a challenge for any business or entrepreneur. One must constantly adjust to changes in the marketplace, technology, and other factors that affect every business large or small. Like other entrepreneurs, Ed Crowe is no exception. He has been self-employed for more than 30 years and had to reinvent himself a few times along the way.

The GREENING of Old Town Center Canoga Park during the St. Patrick’s Day Community March and Celebration on March 17th.

Ed Crowe / West Valley News

He started his creative agency in 1986 after selling his interest in Charbonneau, Crowe & Agel, an international marketing communications services agency. He was a managing partner and helped build the agency from zero to nearly a million dollars in a period of six years. The agency operated out of the Hathaway Building, overlooking the Van Nuys Airport runway— coincidentally the building is now owned by Rickey Gelb, a prominent business and community leader who Ed Crowe is proud to

Chamber of Commerce, renamed Greater San Fernando Valley Chamber of Commerce, operates out of the same Hathaway Building— in Van Nuys—where Ed Crowe had his first business 25 years ago. Like the chamber, Ed Crowe’s dba has been modified over the years. He started as Freelance Creative Support Services, changed to Crowe & Associates which became Crowe Marketing Design. Most likely, in the near future, it will become Crowe Marketing Communications, to be more reflective of all the services offered. In the marketing communications business like any other business, after 25 years of operation, one has seen many changes. Cycles of sales go up and down as clients come and go as they are impacted by economic or marketplace conditions. A business must adjust to survive; always looking for new opportunities to grow and prosper. In 2004, the opportunity presented itself for Ed Crowe to take over the publication of a local chamber’s newsletter. That small, run-of-the-mill newsprint has become the West Valley News, an independent, west valley-wide, communitybased publication, covering eight communities; this year starting its eight year of publication. “It has been a challenge but a rewarding challenge.” Crowe says. The monthly publication is now recognized and valued as a quality and affordable community outreach marketing tool that connects business and community. After 25 years in business, Crowe has a new vision to capitalize on the marketing value that a pool of more than 70,000 registered businesses in the SFV represent. “Chambers of commerce will benefit. Community-building events will benefit. Chamber members and their employees will benefit. Participating merchants and service professionals will benefit. The San Fernando Valley communities will benefit. Arts and culture organizations will benefit. The SFV-Business Exchange (BizEx™) Program will benefit. This is about creating more business opportunities for everyone.” Crowe adds. A solid business plan is in the works. If you’re in business—you want to participate. If you run a chamber—you want to be part of it.

West Valley News Volume 7 Number 3 2011


Anecdotes, Interviews, Bits & Pieces about West Valley History.

From Owensmouth to Canoga Park in 100 Years

Spanish Garden at Rancho Sombra del Roble (Orcutt Ranch), circa 1932 Musical group playing in the courtyard at the Rancho. The 200 acre Orcutt ranch was owned by William Orcutt and his wife Mary. The ranch was also known as Rancho Sombra del Roble, which means “ranch shaded by the oak.” The ranch house was built for them in 1920 by C. G. Knipe. Originally the house had 3,060 sq feet and the adobe walls were 16 inches thick. There were a large number of oak trees planted on the property, with the oldest judged to be 700 years old. On October 2, 1948, the oaks were dedicated with a plaque by the San Fernando Valley Historical Society. In 1966, the Los Angeles City Department of Recreation and Parks purchased the estate and gardens. It has since been designated Los Angeles Cultural Heritage Monument Number 31 and is an horticultural facility. The ranch is located at 23600 Roscoe Blvd., West Hills (formerly Canoga Park).

Girard News, 1925 Girard News Newspaper serving Girard (now called Woodland Hills), San Fernando, Van Nuys, Lankershim, Reseda, Owensmouth (now called Canoga Park), Chatsworth, Rio Vista, Pacoima, Zelzah, Weeks Colony (now called Winnetka) and other cities. Local News and advertisements. Independent Grocery Market in Canoga Park (Now Henri’s) Independent Grocery in Canoga Park owned by R. William Bird, on Sherman Way, looking north on Remmet, ca. 1929. The town firestation (with spanish tiled roof) can be seen on the right. The building next to the firestation, which advertises “PRINTING” was the headquarters for the town newspaper, the Owensmouth Gazette.

Vintage images courtesy of the Canoga-Owensmouth Historical Museum. Color photos by Ed Crowe. ________ The Canoga-Owensmouth Historical Museum is located at 7248 Owenmouth Avenue (the former Los Angeles Fire Station #72 and a 1930’s community landmark). It’s open to the public the second and fourth Sundays of each month from 2:00-4:00 PM and by special request. Call (818) 346-4892 for information.

Find the West Valley News at the CHATSWORTH TRAIN DEPOT


West Valley News Volume 7 Number 3 2011

Chatsworth/Porter Ranch Chamber of Commerce Hosts its 11th Annual Unforgettable Educator Awards Ceremony


Event Honors Local Teachers and Schools Write, Email, Fax, Call

The Chatsworth/Porter Ranch Chamber of Commerce, a non-profit organization dedicated to serving the local business and professional community, as well as the community-at-large, is proud to announce that it will be hosting its 11th Annual Unforgettable Educator Awards Ceremony this year. The recognition dinner, sponsored by Facey Medical Group and Northridge/ Chatsworth Rotary Club, will be held on April 28th, 2011 at The Odyssey Restaurant in Granada Hills, CA. Preceding this event is a children’s book drive, supported by the local schools our honorees serve. The Unforgettable Educator event honors local teachers and school administrators whose unparalleled dedication and active role in the community inspires and motivates their students to grow, learn, achieve and give back. Five awards will be given that evening: the Unforgettable Educator award, the Principal of the Year award, the PTA President of the Year award, the Science & Technology Teacher Award and the Creative Arts Teacher Award. Awardees will be selected among nominations received from K-12 schools in the Chatsworth and Porter Ranch areas. Students, parents and school administrators have the opportunity to submit their nomination online at Last year, the awards were given to the following five honorees: Colin Martin, the history teacher and principal of Chatsworth Hills Academy Middle School (Unforgettable Educator Award); Jennifer Richard from Chatsworth High School (Science & Technology Teacher Award); Shelley Bloom from Chatsworth Hills Academy (Creative Arts Teacher Award); Barbara Friedrich from Beckford Elementary School (Principal of the Year Award); and Ira Harrison from Superior Elementary School (PTA President of the Year Award). “The Unforgettable Educator is an opportunity for the Chatsworth/Porter Ranch Chamber of Commerce to acknowledge and honor those educators who, through their special skills, heart and dedication, make a lasting impression on our community, our children,” says Darcy Newman, a Chamber board member and the Unforgettable Educator Committee Chair. “They truly are community leaders, and yet, they are still not recognized often enough, so hosting this Unforgettable Educator event is the least we can do.” Participating schools will collect new and used children’s books. The top three schools with the most books will receive cash prizes, while all other participating schools will still receive school supplies in return for their involvement. “Our schools are struggling because of budget cuts,” adds Newman. “There is not enough money for field trips, and teachers are limited on the supplies they can use and the number of photocopies they can make. We wanted our Unforgettable Educator event to benefit our community in more ways than one. By incorporating a book drive into the event, we are not only recognizing teachers for their amazing work, but we are also helping educate the children in our community, and giving money and supplies back to the schools. It is all about giving back.” The books collected during the Unforgettable Educator Book Drive will go towards the Child Care Resource Center’s “What a Difference a Book Makes” campaign, which aims to collect and give 100,000 books this year to children of low income families. The Child Care Resource Center is a private non-profit agency dedicated to the promotion of higher standards in child care and early education. Books will be collected at the main offices of all participating schools and at several businesses throughout the Chatsworth/Porter Ranch area, including the Chamber of Commerce office located at 10038 Old Depot Plaza Road in Chatsworth, CA. For more information about the Unforgettable Educator awards, book drive and a list of participating schools, please visit or call 818-341-2428.

HABITAT EVENT HONORS COMMUNITY LEADERS FOR HELPING BUILD AFFORDABLE HOUSING IN SAN FERNANDO VALLEY Habitat for Humanity San Fernando/Santa Clarita Valleys presented the 2011 Hammer of Hope Award at the annual Builders Ball on Friday, March 11. This year the award was presented to Greg Lippe, San Fernando Valley business leader, a Valley Business Leader, certified public accountant, and past Chairman of the Valley Industry and Commerce Association, and Antonio Villaraigosa, 41st Mayor of the City of Los Angeles. Holly Robinson Peete, actress and co-host of The Talk on CBS, and funnyman actor Gary Anthony Williams hosted the night’s event. The Hammer of Hope award is presented to community leaders who have helped forward the organization's mission to lift working families out of an endless cycle of poverty housing so they can build brighter economic futures. Those who received the award have had an extraordinary impact on improving access to quality affordable housing in the San Fernando and Santa Clarita Valleys. of major accomplishment. Seeing the pride and growth in self-esteem that home ownership creates in our Habitat families, many of whom haven't previously had a room of their own or a backyard, is truly the icing on the cake." Mayor Villaraigosa showed unwavering commitment to improving quality of life in every sector of Los Angeles, beginning with a steadfast dedication to ensure every Angeleno has safe and decent housing. In 2008, Mayor Villaraigosa unveiled the five-year Housing that Works plan. He and his staff have helped the Valley affiliate navigate the complex City approval process while the City of Los Angeles has contributed generously to helping Habitat serve Los Angeles families through Housing Department and Community Redevelopment Agency grants. The affiliate’s annual Builder’s Ball celebrates improving the lives of those in our community. Of the funds raised from this event and other donations, 95 percent goes toward construction contracts, building homes, and enrichment programs. Lippe has served on numerous boards including the Community Redevelopment Agency/Los Angeles and works tirelessly to improve lives across socio-economic boundaries throughout our San Fernando/Santa Clarita Valleys community. He served on the Habitat affiliate’s board as CFO for four consecutive two-year terms and helped it grow to the top 5% of Habitat producers worldwide. “Having the opportunity to help make positive changes in peoples' lives has provided me with a sense

The event was held at the Universal Sheraton in Universal City. The evening featured a reception and silent auction, entertainment, dancing, dinner and awards. The night’s theme, Salute to La Chanteuse at Chez Habitat was brought to life with Broadway singer, Marion Ramsey, best known for her work in the Police Academy Movies. Ramsey paid tribute to the great singers who migrated to Paris in the 50’s and 60’s, Josephine Baker, Dinah Washington, Billie Holiday and Sarah Vaughan.


Managing Editor, West Valley News 8378 Sale Avenue, West Hills, CA 91304


Tel / Fax 818-883-3374 / 818-883-9678 Include name, address, and daytime telephone. Letters may be edited for clarity and length.


Gasoline prices areg going up everywhere not only in the west valley.

Project Provides a Two-Mile Bike Path and Street Resurfacing of Tampa Boulevard and Winnetka Avenue in West Valley Councilmember Dennis P. Zine (CD-3) and Public Works officials marked the start of construction of the LA River Greenway Project at a groundbreaking ceremony held Thursday, March 10. The project, a two-mile bikeway and parkway along the River’s south bank between Vanalden Avenue and Mason Avenue, runs through the communities of Winnetka and Reseda. The project includes habitatfriendly landscaping, stormwater quality improvements, solar LED lighting, decorative retaining walls, resting areas with benches, drinking fountains and par-course fitness equipment. The bikeway is an implementation project of the Los Angeles River Revitalization Master Plan designed to maintain and enhance recreational opportunities and overall quality of life along the LA River.

Taff High School teachers and students are not happy about the prospect of becoming privatized.

“I'm excited to see that the revitalization of the Los Angeles River will include a 2-mile bikeway within the Third Council District that will feature fitness stations and community art and will restore natural habitats. Aside from promoting a healthy lifestyle, this project will offer local residents the opportunity to enjoy recreational activities in an open space along the river,” said Councilman Dennis P. Zine, Third District. Other project components include resurfacing and street improvements of Tampa Avenue and Winnetka Avenue between Victory Boulevard and Vanowen Street. “We are very proud of our Bureau of Engineering staff for implementing these public improvements along the Los Angeles River as part of the Tampa Avenue and Winnetka Avenue over the LA River Bridge Widening Project. We are pleased to augment METRO bikeway funds with Federal stimulus dollars and State funding for River revitalization,” said Deborah Weintraub, Chief Deputy City Engineer.

The road work continues near the train depot in Chatsworth. This is one positive project.

2-2-2 LA RIVER GREENWAY Construction will be done in three phases with phases one and two occurring simultaneously this spring, and completing summer of 2012. Scheduling for phase three has not been finalized. Funding for the bikeway/greenway and street resurfacing project includes approximately $5.7 million in grants from the American Recovery and Reinvestment Act (ARRA) of 2009. The grant will enable the City to complete the long-awaited project and add jobs to the local economy. An additional $2 million in Proposition 50 grant funding will be tapped for greening enhancements. Other funding sources are a combination of Los Angeles County METRO, Caltrans Bicycle Transportation Account funds, and the City’s Proposition C. About City of Los Angeles Department of Public Works Since 1906, the Department of Public Works has led the way to advance and establish a vitalfoundation of infrastructure facilities, resources and services that enable the City of Los Angeles to be an international economic engine that enables access to world markets and serve more than fourmillion residents in a 468 square mile geographic area. For more than 100 years, as the city has grown to be the second largest in the nation, the Department of Public Works has met federal, state and local regulations, and focused on resolving the infrastructure issues and challenges that invisibly but critically manifest themselves as uninterrupted everyday conveniences. The results have been safety and security, economic growth, enhanced quality of life and environmental protection.

Great walkways and beautiful landscaping are found within Corporate Pointe in West Hills. More of it to come in the near future.

West Valley News Volume 7 Number 3 2011


Strategic Business Owners

No Limits Fitness

Continued from Page 6

with Jon Geiger

As you will discover, the success system in your hands is a practical and no-nonsense guidebook that comes from the collective success, pain and lessons of others. The wisdom captured here emanates from my own business successes and failures along with the struggles and triumphs of the many clients I have served over the years.

AeroboCardiographication: The act of convoluting conditioning terminology for marketing purposes.

Hey guys, spring is here and it’s time to get our “lean” on. Perfect moment to get some terms clarified and take a straight line to results! So here it goes: Aerobic: aero which equals breath and lungs, Cardio: …well, er, cardio…which equals heart—higher intensity, shorter duration. The idea is this. We were built for running a long time at a sane tempo (read: aerobic), occasionally a lion would attack and we’d need to use our turbo (read: cardio) to avoid being put on the disabled list—this was interval training. We build our high intensity abilities (cardio/anaerobic capacity) ON TOP of our aerobic system. So build your aerobic strong THEN add work to grow your high intensity. The greatest immediate value of cardio work for the non-professional athlete is that it improves the quality of one’s everyday workouts. This occurs because you are pushing the envelope of your stamina. In other words, when returning to normal demands you are

now IN the pocket rather than being at your ends because your ends have now been stretched. This allows you to do more sustained effective work than you could at a prior state of conditioning, leading to greater results. So what to do? Start here: jog, bike or play tiddlywinks 4-5 times a week. Every third workout substitute: 5-10 minutes normal tempo warm-up, then 10-20 minutes alternate 30-45 seconds of a pace SLIGHTLY out of your zone—like running with someone who is inconsiderate and has longer legs—then back to normal pace (not below) for one to two minutes, and repeat. Do this ten times the first outing and add one interval couplet every two weeks up to twenty. Always take ten minutes of your normal pace at the end and lemme know how it goes for you. This will increase your results with all of your other work and THAT’S where you will find the most immediate advantage in adding this mad world of interval training to your workout Goulash. Til next time…be good to yourself and believe, for if you do, you have No Limits....

Jon Geiger is an Athletic Conditioning Specialist with over 20 years of experience. He has guided countless athletes of all ages and levels, performers and regular folks of all shapes and sizes to achievements in performance, and rehabilitation of chronic physical issues while growing their will and self-belief towards manifesting change. Jon utilizes the application of elite techniques creatively integrating multiple disciplines. He is the founder of Geiger’s No Limits Training and The Academy at Geiger’s No Limits (A Training Academy devoted to Sport-Specific Conditioning for the Young Athlete). To learn more visit Jon is now based in the West Valley and proudly calls it both his home and community. He would love to hear from you, and can be reached at

Soon you will be able to FLEX your BizEx™ and SAVE!

Valley Cultural Center’s 12th Annual Food, Wine & Microbrew Festival set for April 28 Experience the ultimate in dining indulgence at Valley Cultural Center's 12th Annual Summer Food, Wine & Microbrew Festival. The event will be held on Thursday, April 28, 2011, from 5:00 p.m. to 8:30 p.m. at Westfield Promenade, 6100 Topanga Canyon Boulevard, at the corner of Erwin Street and Topanga Canyon Boulevard in Woodland Hills. This year’s festivities will take place in our new (20,000 squarefoot) garden setting. Guests will have the opportunity to sample delectable and taste-tempting items from over 19 food vendors, including: BJ’s Restaurant; Breeze–An American Grill at Warner Center; Cavaretta’s Italian Deli; Flemings Prime Steakhouse & Wine Bar; Follow Your Heart; Henry’s Farmers Markets; Holiday Inn, Woodland Hills; Kate Mantilini; Kravings World Fusion Steakhouse & Lounge; Maggiano’s, “Little Italy”; Morton’s, The Steakhouse; Nicola’s Kitchen; Poquito Mas; Zero Effort Nutrition (ZEN Foods); Roy’s Hawaiian Fusion Restaurant; Ruby’s Diner; Ruth’s Chris Steakhouse; The Rack, Woodland Hills Promenade; Whole Foods; Dandy Don’s Homemade Ice Cream; Nothing Bundt Cakes; Trader Joe’s, West Hills; and Hilton Hotel, Woodland Hills/Los Angeles. For wine, microbrews and other beverages, there will be over 24 vendors including: Anheuser Busch; Coca-Cola Company; Fireman’s Brew; FirestoneWalker Brewing Company; The Great Beer Company, Inc.; Sierra Nevada Brewing Company; Duckhorn Wine Company; Duke of Bourbon; Excalibur Wine Company; Giessinger Winery; Honig Vineyards & Winery; Jonata Wines; Jorge Ordonez Selections; Krupp Brothers Estates; La Marca Winery; Layer Cake Wines; Louis M. Martini Winery; Maddelena Vineyards Brands; Schramsberg Vineyards; Silver Oak Cellars; Silver Stag Winery; Stone Cap Wines; Trinitas Cellars; Twomey Cellars; and Winebow Wines. “Come and enjoy what have become one the Valley’s premiere events. Each year since 2000 our Food, Wine & Microbrew Festival has continued to expand and grow beyond expectations. There will be live and silent auctions boasting fantastic items such as: cruises, spa packages, golf packages and plenty of themed baskets. We would like to thank Westfield, our sponsors, Board members, event committee, staff and volunteers for their support in making this event a tremendous success,” said Les Sumpter, Chair of this year’s event.

Tammy Billings, Marketing Director of Westfield Topanga and Promenade said, “Westfield is a proud supporter of Valley Cultural Center and delighted to host VCC’s Food, Wine & Microbrew Festival at Westfield Promenade each year. The strong partnership between Westfield and Valley Cultural Center has always been a natural fit as we are both constantly seeking to identify opportunities to enrich our local communities. The Food, Wine & Microbrew Festival is a phenomenal event that gets better every year. It is an evening of food, drink, auctions, entertainment and networking that we look forward to sharing with VCC and our neighbors in the San Fernando Valley.” Westfield returns as the event’s Presenting Sponsor in addition to Councilman Dennis P. Zine, Coca-Cola Company, A-Rental Connection, Duke of Bourbon, Woodland Hills Warner Center Neighborhood Council, Anheuser Busch, Hornstein Law Offices, Eagle Electric, Sodexo, Sturdy Built, Universal Protection Services, Henry’s Farmers Market, Valley News Group and Merchants’ Building Maintenance as sponsors of the event. Net proceeds directly benefit Valley Cultural Center, which produces FREE community programming such as Concerts on the Green, Movies on the Green and Dennis P. Zine’s July 4th Extravaganza, just to name a few. Tickets are $65 for individuals, $60 for two to nine tickets, and $55 for ten or more. Tickets can be purchased at the Duke of Bourbon located at 20908 Roscoe Boulevard, Canoga Park, and Valley Cultural Center located at 21550 Oxnard Street, Suite #470, Woodland Hills. You may also order tickets with your credit card by calling (818) 704-1358 or securely on line at Founded in 1975, the Valley Cultural Center serves the greater San Fernando Valley as the prominent resource in promoting the performing and visual arts. With the active support and participation of the community, our mission is to entertain, enrich and educate current and future generations. We offer diverse programs and events as well as recognize outstanding achievements in the arts. For more information, please call (818) 704-1358 or visit our web site at If you enjoy our programs and special events, please check out the perks of becoming a member.

Other Tips & Suggestions

Please realize, however, there are no shortcuts or tricks contained in this book. You, and you alone, are the agent of change. You must tame your mind so that it doesn’t automatically react in old, harmful, habitual ways. You must internalize and fully apply these ideas in a way that is unique to, and appropriate for, you and your business.

Adopt and adapt. Guard against dismissing these ideas as simple and obvious. As most things in life, success is less about ideas and more about aggressive implementation. Knowing what to do and doing what you know are very different things. Your task is to consider carefully these ideas and then fully implement those that make sense for your business. Again, use your accountability coach to get important things done! For self-employed owners (soloists), you should begin to apply these strategies as you grow your business and add employees. Your challenge will be to define and document the different job functions you currently perform and eventually hire people to replace you in those technical roles. Even if you decide to remain solo, you can still benefit greatly from the strategic discussions on a CEO mindset, business system creation and documentation, leadership, business planning, marketing, people management, and learning to let go. As you will undoubtedly note, certain themes and ideas will repeat throughout the book. This is not a case of redundancy but a belief in the power of repetition. Some new ideas need to be sown continually to take root. Studies show it takes three exposures to a new idea before it is learned, a fourth exposure to reinforce it, and a fifth to internalize it and own it. Embrace the repetition and don’t fight it. Make this book your own. Highlight key ideas and jot down key thoughts. Only when an idea is written down do you truly own it. Make good ideas your prisoners. Write down those philosophies and strategies that you wish to implement. Finally, judge this book on its effectiveness of transforming your mind from doer to leader and from that of an employee to that of a CEO. If this book helps transform you to be more strategic and proactive, you will be well on your way to more profits, more joy, more freedom and more peace-of-mind. However, don’t be unrealistic or impatient with your transformation. You won’t change your mindset overnight. Stepping out of your comfort zone will take on-going courage. You may take a step back to advance two steps ahead. It will take some time and help from your coach or a coaching process; don’t get discouraged. The longterm joy will be worth the short-term discomfort and sacrifice. The answers and wisdom you seek are already within you; this book will merely help release them if you are ready. I pray that you have the humility to keep an open mind, the willingness to change your mindset, the courage to unlearn some of your assumptions, and the resolve to take aggressive action on some new ideas, philosophies, and strategies.

Suggested Action Items: • Admit to yourself that something is broken in the way you have designed and lead your business. Resolve to take corrective action with the help from this book. • If you have not done so, mark the heck out of this book — write down notes, highlight key concepts, etc. Go back and underline key revelations. Make this book your own. • After reading each chapter, take aggressive action on Suggested Action Items appropriate to your situation. Jot down your own to-do list as well. • Commit to finishing this book within 30 days. Share this pledge with a key person in your life. Give that person a firm date 30 days out by which you will be finished. In 15 days, have him or her contact you in order to gauge your progress. Encourage them to kick your butt if necessary. • Insist that each of your key business advisers reads this book as well to foster a common understanding and vocabulary of the process needed to improve your business and your personal life. If they aren’t willing to partner with you in this important journey, consider getting new advisers! • As most things in life, success is less about ideas and more about aggressive implementation. Knowing what to do and doing what you know are very different things. Select an accountability coach within the next 21 days. Choose someone you trust to hold you accountable for objectively reviewing your business and personal life and for making the changes necessary to improve your freedom, joy, and profits. Most important, have them help you to adopt a strategic mindset. Ideally, you want a business coach with a proven, year-round coaching/accountability process. • Accept fully that you, and you alone, are the agent of change. Take full responsibility for your transformation. • After you have thoroughly read this book, start meeting with your coach on a regular basis (quarterly or monthly). In your one-on-one coaching sessions, you may wish to focus on each chapter of this

guidebook. • Buy a copy of this book for your coach and insist that your coach thoroughly reads and understands the strategies in this book. Your coach can’t help you if she or he does not know the process. • Embrace the power and benefits of repetition. Also, make good ideas your prisoners — write them down. Take voluminous notes and capture ideas in writing. Editor’s Note: Chapter 2 will continue on the next issue with Your Path to Greater Freedom and Fortune



West Valley News Volume 7 Number 3 2011


Let’s “Make It In America” Democrats and Republicans both share a responsibility to find common ground on the problems that worry us most—problems like a lack of jobs and a struggling middle class. To tackle those problems, my colleagues and I have put forward a Make It In America agenda: an agenda to rebuild American manufacturing jobs and help more middle-class families “Make It In America”. America built the world’s largest and most prosperous middle class in part because of the strong production capacity and capabilities of our factories, which were run by American workers who were paid good wages. Our manufacturing sector, and the middle-class economy it creates, is a proud part of our national character. Unfortunately, manufacturing jobs have, until recently, been in long-term decline. Starting from its peak in 1979, the number of manufacturing employees has been cut nearly in half: from some 20 million to fewer than 12 million today. The damage greatly accelerated from February 2001 to February 2009, when nearly one-third of our country’s manufacturing jobs disappeared, and the middle-class stagnated. From 2002 to 2008, the median household income fell by $2,000 — the first time that had ever happened during a period of economic expansion. We are beginning to recover from manufacturing employment’s lost decade, and manufacturing activity has now grown for 18 straight months. General Electric decided to move 400 jobs from China back to the U.S., and Ford moved 2,000 jobs back to the U.S. from Japan, Mexico, and India. Ford is also planning on adding another 7,000 jobs here in the U.S. Obviously, we need more success stories like these. The Make It In America agenda is about building on private-sector successes, and creating an environment in which American companies can innovate, build products here, create and keep jobs here, and compete in an open global market. It is an agenda that has won support from organized labor and business leaders alike because it promotes a more competitive America and more jobs for the middle class. President Obama signed six Make It In America bills into law—bills that speed up innovation, bolster our growing energy sector, create tax cuts and loans for small businesses, support science, technology, engineering, and math education, and more. Many of those bills passed with bipartisan support, and for good reason: the need for stronger job-training partnerships, a fair playing field for American exporters, and holding China accountable for its currency manipulation are common-sense proposals.

Councilman Zine Cuts Per Diem Costs and Further Restricts City Taxpayer Funded Travel Continuing efforts to cut unnecessary spending and save taxpayer dollars, Councilman Dennis P. Zine’s motion to place additional restrictions on authorized City travel and eliminate all per diem costs associated with any travel passed with a 13-0 vote at today’s City Council meeting. This call for a ban on per diem costs comes in the wake of news reports that commissioners from Los Angeles’ housing authority board took per diems for travel expenses and also charged meals to their agency credit cards. CBS2 reported that the commissioners spent more than $150,000 over the last two years on travel and food. “Every dollar counts and it is outrageous for the City to continue to cover food costs and other incidental expenses in these dire times. Just because somebody is traveling for City business, does not mean there should be an expectation for the City to pay for that person’s lunch,” said Assistant President Pro Tempore Dennis P. Zine. “We don’t pay for their meals when they are working in Los Angeles, today we are saying there’s no free lunch when you’re traveling either.” Councilman Zine has led the effort to restrict City travel; in December of 2009, he introduced a motion asking for a complete review of all travel expenses by City staff and commissioners. Through that motion, it was discovered that a total of $1.8M was being appropriated for travel during the 09-10 fiscal year. Councilman Zine’s action prompted the Mayor and Controller to issue a joint memo restricting all travel to be limited to the following exceptions: (1) Travel to Sacramento and Washington, D.C. to participate in City advocacy (2) Travel by members of the Los Angeles Police Department for investigations, warrants, and extraditions and (3) Travel related to prevention of liabilities or fiscal degradation. All other travel exemptions needed to be approved by the Deputy Mayor of Budget and Finance. Today’s action further restricts travel by eliminating Deputy Mayor-approved travel completely and takes the next step to protect taxpayer dollars by banning all per diem associated costs. “Today’s action represents another step toward creating a more responsible government,” said Councilman Zine. “Our financial situation is bleak and we are running out of options. We must focus on critical core services and prioritize our funds.” Councilman Zine has also led the effort to reduce the number of city issued cell phones and has introduced a motion to ask for a review of Los Angeles City Department General Manager and Assistant General Manager salaries. Councilman Zine has taken a voluntary 10% pay cut and his entire staff is currently taking unpaid furlough days.

Making It In America also means investing in the innovation, infrastructure, and education that our economy needs to grow. As both Tom Donohue of the U.S. Chamber of Commerce and Richard Trumka of the AFL-CIO put it, “Whether it is building roads, bridges, high-speed broadband, energy systems and schools, these projects not only create jobs and demand for businesses, they are an investment in building the modern infrastructure our country needs to compete in a global economy.”

Is your alley being used as a dumping ground? Tired of signs littering your community? Is there graffiti in your neighborhood? Are you fed-up enough to do something about it?

Strengthening our competitiveness, continuing the rebirth of America’s manufacturing sector, and creating more well-paying jobs are defining challenges of this decade. We’ve always been proud to be a country that makes quality products. With wise investments, we can be that country again.

The Real Scoop on Sober-living Ordinance

Congressman Brad Sherman (D-Sherman Oaks) represents roughly half of the San Fernando Valley. He wrote this article in conjunction with other Members of Congress.

Greig Smith represents the 12th District on the Los Angeles City Council. Mitchell Englander is chief of staff for the 12th District, as well as councilman-elect.

P.O.S.S.E. (People Organizing Safe, Secure Environments)

Join Councilman Dennis P. Zine‘s Community POSSE. TAKE BACK YOUR COMMUNITY! Call my District Office at 818-756-8848

By Greig Smith and Mitchell Englander

MOST people drive safely and don’t cause any problems on the roads. But we still need stop signs and speed limits to protect the safety of the public, and traffic laws to hold the few reckless drivers out there accountable. The same goes for group homes in residential neighborhoods. On Tuesday, March 29, the City Council’s Planning & Land Use Management Committee held a public hearing on the Community Care Facility Ordinance that we spearheaded to address nuisance group homes that have proliferated in residential neighborhoods in the San Fernando Valley. Contrary to the claims made by sober living home operator Paul Dumont in an opinion piece in the Daily News on March 21, this ordinance will not ban group homes or sober living homes, or discriminate against or single out any particular groups. The ordinance is a very carefully and specifically crafted so that it doesn’t single out any groups. It applies to all group homes. It creates reasonable rules meant to protect quiet residential neighborhoods from nuisance group homes by defining what their operations can be.

Get you business in gear with maximum exposure through print advertising and First Page placement on Google Places. Let your prospect easily find you when they’re ready to buy.

Call Monika at 818.614.0362 Tell her you want to get your business in gear.

Ask Your Elected Official Starting with the January 2011 issue of the West Valley News, we will publish specific questions directed to Federal, State, and City elected officials who represent your local districts in the West San Fernando Valley. This publication will publish the answers to those specific questions in the following issue, provided the answers are submitted by the respective offices of the addressed elected officials. Email questions to Comments of a partisan or derogatory nature will not be published.

Mr. Dumont claims that the ordinance would “declare thousands of single-family homes in Los Angeles ‘boarding houses’ banned in single family neighborhoods.” That is factually and blatantly incorrect. They must be licensed and meet the requirements laid out in the ordinance, which are based on current zoning guidelines for single-family home neighborhoods: limits on excessive noise, adequate parking, security and supervision on-site, and no overcrowding. If a group home is licensed and meets those guidelines then they can continue to provide their services without a problem. We agree with Mr. Dumont’s claims that there are sober living homes that are good operators, and that don’t disturb their neighbors. We agree that there are many sober living and group homes that provide needed services, and are not nuisances. This ordinance will not prevent them from providing their services. The ordinance is meant to address the numerous unlicensed, illegal and nuisance group homes that have proliferated in quiet residential neighborhoods and have made life a living hell for their neighbors. We don’t know even how many are there because they are not listed or registered anywhere. We are not acting out of fear of what might happen. It is in response to what has already been happening. In response to growing number of complaints from terrified residents, we began See The Real Scoop on Page 13

West Valley News Volume 7 Number 3 2011


Business Education/Workshops

Small Business Drives U.S. Economy Provides jobs for over half of nation's private workforce By Robert Longley, Guide

LOW COST OR FREE WORKSHOPS BY VEDC VEDC also offers a comprehensive business training series for those ready to go to the next level of business success. VEDC offers comprehensive business workshops designed to transfer critical management skills to small business owners. These workshops are open and available to anyone seeking additional information on how to start, operate and successfully grow a business. Classes are reasonably priced or FREE. Workshops are offered in our different locations throughout the San Fernando Valley and Downtown Los Angeles area. Core business workshop topics include • Access to capital

• How to start a new business

• Basic legal structures of a business

• How to write a business plan

• Marketing on limited budget

• How to do business with the government

• Business record keeping

• Import / export fundamentals

• QuickBooks

• Finance & accounting

• Managing Employees

• Customer service

• Managing for profit and results

• Human resources

• E-Commerce

• Procurement assistance

VEDC also offers a comprehensive business training series for those ready to go to the next level of business success. All VEDC workshops at: VEDC (Valley Economic Development Center) 5121 Van Nuys Blvd. 3rd Floor, Van Nuys, CA Contact Lucero Montañez 818-907-9922 For additional information about fees and locations, visit:

What really drives the U.S. economy? No, it is not war. Small business — firms with fewer than 500 employees — drives the U.S. economy by providing jobs for over half of the nation's private workforce. The latest figures from the SBA show that small businesses with fewer than 20 employees increased employment by 853,074 during 2001-2002. These and other statistics outlining small business' contribution to the economy are contained in the Small Business Profiles for the States and Territories, 2005 Edition from the Office of Advocacy of the U.S. Small Business Administration (SBA). “Small business drives the American economy,” said Dr. Chad Moutray, Chief Economist for the Office of Advocacy in a press release. “Main Street provides the jobs and spurs our economic growth. American entrepreneurs are creative and productive, and these numbers prove it.” Small businesses are job creators. Office of Advocacy funded data and research shows that small businesses represent 99.7 percent of all firms, they create more than half of the private non-farm gross domestic product, and they create 60 to 80 percent of the net new jobs. In 2004, there were an estimated 23,974,500 businesses in the U.S. Of the 5,683,700 firms with employees, 5,666,600 were small firms. The latest data also show that in 2002: • women owned 6,492,795 firms; • Blacks owned 1,197,988 firms; • Hispanics owned 1,574,159 firms; • Asians owned 1,105,329 firms; and • American Indians and Alaskan Natives owned 206,125 firms. In 2004, there was strong growth of 7.3 percent in proprietor's income — a partial measure of small business income. Business bankruptcies decreased by 2.1 percent and self-employment increased by 2.2 percent. This and other data for each state and territory are available in individual economic profiles on the Office of Advocacy website at The Office of Advocacy, the “small business watchdog” of the government, examines the role and status of small business in the economy and independently represents the views of small business to federal agencies, Congress, and the President. It is the source for small business statistics presented in user-friendly formats and it funds research into small business issues.



APRIL 2011 HOW TO WRITE A USEFUL BUSINESS PLAN This hands-on, interactive workshop will help you write a short and long term written plan you can use to build and grow a successful and profitable business. Learn the best structure for your business plan; the information you must include for your benefit and for potential lenders or creditors; identify and focus on the key issues of your business and how to bring it all together to identify your market potential. Then join the discussion on how to put your plan into action for the best results. • Tuesday, April 12, 2011 from 9:00 – 12:00 Cost $35 • Build WorkSource Center, 9207 Eton Ave., Chatsworth Connie Sparks is an author, business strategist, trainer and President of the Wade Institute, a business and capital development consulting company. Her experience, skills, and training methods has been recognized by higher education institutions, corporate America, and private organizations. Ms. Sparks has trained more than 4,000 business owners and executives throughout California. She has helped start and grow more than 100 small businesses in LA County alone.

SELL MORE with EFFECTIVE MARKETING An energetic, interactive 3-hour workshop to help you learn effective ways to grow your business and increase sales from your marketing program. Lead by a marketing expert with more than 35 years successful business experience, the workshop begins with a presentation on how to create and execute a marketing and selling program in today’s competitive and changing market. Then you ask the questions and get answers that will be personal and practical. Ideal for existing business owners and start-ups. A great way to get started on your new year plans. • Thursday, April 28, 2011 from 10:00 – 1:00 Cost $35 • Premier America Credit Union, 19867 Prairie St., Chatsworth Ben Tenn has more than 35 years of business experience, with a focus on marketing, sales and general management. He has been a corporate executive at Disney and Activision and the co-owner of a $10 million small business. He has been an independent business consultant since 1996 serving local and national small businesses, a successful presenter of marketing and sales seminars, a columnist for the SFV Business Journal. He earned his MBA from UCLA.

Reservations required: visit and click on ‘Calendar.’ Or call 661-362-5900 Please arrive 10 minutes early to check in. Please call to verify workshop dates and times. College of the Canyons University Center, 26455 Rockwell Canyon Road, Santa Clarita, CA 91355 (661) 362 - 5900

818.883.3374 Helping Small Valley Businesses Increase Sales and Prosper ADVERTISING DESIGN / MARKETING COMMUNICATIONS / NEW MEDIA

The Real Scoop Continued from Page 12

collaborating on a Group Home Task Force with the Volunteer Surveillance Team, Department of Building and Safety, the City Attorney's office, LAPD officers and local stakeholders. During sting operations, they conducted surveillance and investigated problem group homes in our area. Although this gained valuable information that led to the shutdown of a notorious illegal, nuisance group home that had plagued neighbors for years, it is not sustainable to repeat this for every nuisance group home. We need regulations. In our district, people out to make a quick buck have exploited loopholes in the law, taken advantage of the weak housing market, and bought up single-family homes in residential neighborhoods at rock-bottom prices. They then crammed 15, 20, 30 even 50 people into homes with four or five bedrooms, with multiple bunkbeds in every single room and shared bathrooms. These nuisance group homes have no supervision, social services, drug or alcohol treatment programs, security or rehabilitation or even adequate parking. The countless horror stories from terrified and intimidated neighbors are bone chilling: three homes on a single block, 50 people living in one single-family home, loud parties, trash, fights, public intoxication, intimidation and frequent police and ambulance visits. This destroys the quality of life in the neighborhood. We receive complaints from families who have a nuisance group home on their block and will not allow their children to play outside on their own street because it is unsafe. The residents of some homes include parolees, recovering drug addicts and alcoholics, and even registered sex offenders. These nuisance group homes are unlicensed businesses that open in a residential neighborhood of single family homes, without registering, without notifying anyone, and without being required to have any treatment programs, accountability, supervision or security and are in violation of the zoning codes. The Community Care Facility Ordinance doesn't change zoning laws, and is totally compatible with our current codes. It gives us the tools to protect neighborhoods from nuisance group homes, while allowing those that are legal, licensed and good neighbors, to continue to operate. This is common sense legislation to address a real and growing problem.


West Valley News Volume 7 Number 3 2011

Community News/Calendar Sign Up for The Senior Symposium

Clyde Porter West Valley Playhouse

On May 14, a Senior Symposium will be held at the ONEGeneration Center. All Seniors and their caregivers are invited to come and get information on services and programs that can make the journey through the Senior Years a better trip. Sponsored by Councilman Dennis P. Zine, ONE Generation, and Reseda NC, Tarzana, Winnetka Canoga Park and Lake Balboa Neighborhood Councils.

Judi Baumbach and Carolyn Cousin-Goldman are to be congratulated on achieving their DTM (Distinguished Toastmaster) designation. The highest recognition a member of Toastmasters may receive.

WE INVITE YOU TO MAKE EFFECTIVE COMMUNICATION A REALITY If you ever had to stand up in front of a group and make a presentation about your business— YOU NEED TOASTMASTERS! If you ever had to introduce an important person in a public meeting and panic at the thought because you don’t know how—YOU NEED TOASTMASTERS! If you are involved in your community and need to speak out about what you are passionate about— YOU NEED TOASTMASTERS! If you are in a position of leadership and want to improve your communication skills—YOU NEED TOASTMASTERS! Welcome to “Spirit Speaks” Toastmasters We invite you to attend one of our meetings. No reservation is required, just show up. You won't be pressured to speak or join, and there is no cost. Come prepared to enjoy yourself! Meetings: 1st and 3rd Wednesdays of the month Time: 6:30 pm to 8:30 pm TV Motion Picture Fund Center Education Room Calabasas Road at Mulholland Road (Right off the 101 Fwy at Valley Circle) Calabasas, CA 91302 For membership information contact: Ed Crowe (818) 231-4454

Speakers will include brain fitness, health issues, financial experts, home safety, fall prevention, emergency preparedness, and crime issues that affect seniors. All of this and much more with information tables from various agencies and businesses. In addition, there will be raffle prizes, continental breakfast and lunch. This event is free to attendees and we encourage you to make your reservations as soon as possible. To register please give your name, telephone and or email address to the operator at this registration phone number: 213-252-3335.

Box Office: (818) 884-1907 2011 SEASON PERFORMANCE


Gaslight The Chantilly Sisters Show Arsenic and Old Lace Summer Musical (TBA) Lily Dale Run For Your Wife

Mystery Musical Comedy Musical Comedy/Drama Comedy


Feb. 4 – Mar. 6 Apr. 1 – May 1 May 27 – June 26 July 29 – Aug 28 Sept 23 – Oct 23 Nov 18 – Dec 18

Visit our website for abstracts about each show. Show titles subject to change. The Chantilly Sisters Show Choreography by Noel Britton, Musical Direction Paul Taylor story by Jon Berry. Opening April 1 playing through May 1, 2011 at the 167 seat Clyde Porter’s West Valley Playhouse in Old Town Center Canoga Park.

The event will accommodate up to 300 Seniors and Care Givers, so register early. It is important that you leave your name and call back number so your information can be verified.

Three singing sisters from the mid-west came up with an original sound and won the national competition to become Americas Greatest Sensation. After a world tour they got their own cable TV show but it now appears without a sponsor they are going to be cancelled. They decide to put on a special girl group tribute show which will include songs and music from the 40’s, 50’s 60’s, 70’s, 80’s and 90’ to stay on the air.

8:30 AM to 4:00 PM ONE Generation Center, 18255 Victory Blvd.

Runs April 1 – May 1, 2011 Fri., Sat. 8:00 pm, Sun. 2:30 pm

Fundraiser for Relay for Life of Reseda

Ticket Prices are $28.00 Reg. $25.00 Seniors and Students.

On May 4th, The Relay for Life will conduct a fundraiser at Denny's Restaurant at the corner of Reseda and Saticoy. On that date take the flyer with you and enjoy a meal (15% of all bills paid on that date will be donated to the Relay for Life of Reseda).

Group Discounts are available. Clyde Porter’s West Valley Playhouse 7242 Owensmouth Ave., Canoga Park, CA 91303 __

The flyer will be included in the April edition of the Reseda Neighborhood Council Newsletter and will be available to download from the RNC website at as well as from Relay for Life of Reseda at

Madrid Theatre __

The next Committee meeting to work on the planning is on Monday April 11th at the Reseda NC Office.

Canoga Park Bowl and the San Fernando Valley Symphony Orchestra

Contact Sonya Lopez to become involved or to have questions answered.

CONCERTS AT THE BOWL Wednesday Evenings at 8:00pm


IN THE ROYAL ROOM The West Valley Garden Club's April 12th Program is, "Garden Therapy – Herbs 101". Presented by club member, Karol Freudenberg, an herbal garden docent at the Huntington Library. 11:00 a.m., Orcutt Horticultural Center. 23600 Roscoe Blvd., West Hills. If you wish to attend, please call: 818 348 6677. Canoga Park-West Hills Republican Women’s April luncheon meeting will be held on Wednesday, April 20 from 10:30 AM-2 PM at the former Radisson Hotel (now known as The Chatsworth Hotel) at 9777 Topanga Canyon Blvd. Guest speaker will be Adam Abrahms, a Director of the California Republican Lawyers Association. He will discuss that organization, Young Republicans, and labor unions. Lunch is $22. For a reservation, call 818-894-1091. Woodland Hills-Tarzana Chamber Wednesday, April 6, 7:00 AM to 9:00 AM Business Networking Breakfast Sponsor: Bel Air Exteriors, Inc. Larry Cohen and Herman Danieley Woodland Hills Country Club 21150 Dumetz Rd. RSVP REQUIRED by noon on Tuesday, April 5. Walk-Ins add $5 No Jeans please at Breakfast Venue (818) 347-4737 Members $20, One Time Trial Guest $20. There will be assigned seating. Saturday, April 9 ~ 9 AM-2 PM Free e-waste Drop Off 20121 Ventura Boulevard (Back Parking Lot) Thursday, April 21, 11:30 AM – 1:30 PM Z Awards Luncheon (In place of standard Luncheon) *(Notice Date Change)* Warner Center Marriott, 21850 Oxnard Street Self Parking Complimentary RSVP REQUIRED~Contact Jose Martinez (818) 7568848 (Mention you are a member of the Woodland Hills~Tarzana Chamber) Members and Guests $40

Reseda Needs A Few Good Stakeholders The Reseda Neighborhood Council needs to have some additional volunteers to have the most functional committees that the community can provide. Currently the following committees are in need of members. Council Liaison (interfacing with other neighborhood councils and NC organizations), Economic Development (working with business and city departments to improve Reseda), Outreach/Public Relations (utilizing many methods to reach out to the Reseda Stakeholders and publicizing our efforts), and Youth Advocacy (working with schools churches and various youth organizations to improve the quality of life for our youngsters). If you would like to join one of these committees and put in a few of your spare hours each month to make our community a better place, contact The Valley Watercolor Society meets the 2nd Thursday of the month. Join us on Thursday, April 14, 2011 - 7:30 p.m. at the Encino Community Center, 4935 Balboa Blvd. Encino, CA Donation: $5.00 Refreshments served. Joe Cibere’s painting style and art demonstrates his love of nature and wilderness. His "abstract realism" paintings integrate strong design and balance with a sense of illusion. Workshop, Friday April 22 , 2011. For further information call 818 407-0828 or 818 882-4897


April 6th Jennifer Bliman on French Horn

FEATURING Sing along tunes from the ‘50s, ‘60s, ‘70s & ‘80s, played in her inimitable style, complete with costume changes, back flips, handstands and candy giveaways April 13th San Fernando Valley Jazz Band FEATURING James Domine, guitar; Matt Fleming, trombone; Adrian Miller, trumpet; Larry Muradian, bass and John Harvey, drums Friday, April 15th (added show) The Screaming Clams FEATURING Jimi Dee, lead guitar, Joel Domine, keys and guitar; Larry Muradian, bass guitar and Steve Hartman, drums April 20th The Blues Bandits FEATURING David Reo, guitar and vocals; Jimi Dee, guitar and vocals; Gary Herbig, saxophone; Larry Muradian, bass guitar and Scott Firestone, drums April 27th The Symphomaniax

Adult Education Classes, SFV Get your GED or HS diploma. Upgrade your job skills. Learn a new trade. New Culinary & ServeSafe Cert. Classes, ESL, Sat. classes. For information or to enroll, call Hughes Education & Career Center, 818-587-4335, El Camino Real Comm. Adult School, 818-595-8000, Canoga Park High School Campus, 818-673-1391, Reseda High School Campus, 818-758-3700.

FEATURING Ruth Bruegger, violin; James Domine, guitar; Glenn Grab, cello and Larry Muradian, bass ADMISSION FREE 20122 Vanowen Street, Winnetka, CA Persons under 21 years of age not admitted.

West Valley News Volume 7 Number 3 2011




6 MO. $108 – 12 MO. $189 FAX YOUR AD TO WEST VALLEY NEWS 818.883.9678 VISA & MASTERCARD ACCEPTED (6 Months Minimum Placement for Classified Ads)


SPANISH CLASSES “My goal is for students to enjoy learning”

• Tutoring students all levels • Professionals

• Summer Classes

Mrs. Cristina




Special 25th Anniversary Offer


Local customers are searching the Internet right now for your products and services in your neighborhood! Can they easily find you? We can make it easy for prospective clients to find you. We’ll put you on the map with a professional and optimized Google Places listing!

Regular Rate $50

Canoga Park 2 Bed, 2 Bath Apartment for Rent $1,181 Valid Jan-June 2011 with Advertising Insertion Orders of 6 issues minimum. YOU SAVE $150

Wall to wall carpet, brand new kitchen cupboards, Central A/C. Good credit and background check is a must. Sorry no pets.

Please call (818) 887-3386


Do you need more customers?

Your Business Card Size Ad here in B&W for ONLY


Take the first step now and call 818-883-3374 and ask how we can get your business at the top of the list.

WEST VALLEY NEWS BUSINESS BY REFERRAL When You Advertise in the West Valley News You’re Online 24/7 SAMPLE ONLINE LISTING ADVERTISING/GRAPHIC DESIGN Crowe Marketing Design Ed Crowe T (818) 883-3374 M (818) 231-4454

Advertise for 6-12 issues and get your contact information listed online 24/7 in BUSINESS BY REFERRAL free of charge. You also get a FREE business profile with photo. A value of $250. Classified ads not included in this offer.

Soon you will be able to FLEX your BizEx™ and SAVE!

MAXIMIZE VISIBILITY & EXPOSURE OF YOUR BUSINESS with monthly print advertising and 24/7 Google Places local exposure



Digital Photo Retouching Digital Restoration of Old Photographs Color and B&W SEAN CROWE (818) 274-2890

West Valley News NEW Community Advertising Ed Crowe (818) 231-4454

ONLY $157 per month with 6-month agreement Your business promotion/advertising bundle includes: – Business card size ad in the West Valley News (See sample above) – Print ad exposure in 8 communities in the west valley – 24/7 online listing of contact information in WVN Web site – Optimized Google Places local mapping for top ten, first page placement – Monitoring of SEO keywords and period updates Call Monika Heigh at (818) 614-0362 for details. Ask her about the West Valley News 24/7 Promotion Bundle

For information about BizEx contact: Ed Crowe | CROWE MARKETING DESIGN | Since 1986 818.883.3374 Direct 818.231.4454 Mobile If you are in business in the San Fernando Valley, you want to be part of BizEx. There are over 70,000 registered businesses operating in the San Fernando Valley.

COMING SOON! A business exchange program with value-added benefits to participating members. Be part of it.



West Valley News Volume 7 Number 3 2011

The West Valley News is now online 24/7. Get your business on Ed’s List of Business by Referral. Call 818.883.3374

West Valley News  

Zine Paints the Town Green, Recognizes Crowe's 25th

Read more
Read more
Similar to
Popular now
Just for you