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TIME SENSITIVE MATERIAL CONNECTING BUSINESS AND COMMUNITY SINCE 2004. CELEBRATING 8 YEARS OF SERVICE TO THE WEST VALLEY COMMUNITY.

Volume 7 Number 2 2011

Community-Building Begins with Positive Thinking at Home It takes a community to start a grassroots movement for positive change

Michael Almodovar named 2010 Youth of the Year

By Ed Crowe, West Valley News

By Julie Allen Communications

Canoga’s own Michael Almodovar has been named Youth of the Year by the Boys & Girls Club of the West Valley.

The earliest origins of the use of “grass roots” as a metaphor are obscure but in the context of a political movement, is one driven by the politics of a community.

Growing up in a gang-infested part of Arleta, Michael Almodovar succumbed to negative peer pressure and floundered in school. He became known as a trouble maker and was on a path going nowhere.

“The term implies that the creation of the movement and the group supporting it are natural and spontaneous, highlighting the differences between this and a movement that is orchestrated by traditional power structures. Grassroots movements are often at the local level, as many volunteers in the community give their time to support the local party, which can lead to helping the national party.”

As he reached his teens though, Michael felt increasingly responsible for protecting and taking care of his single mom, who worked from early morning to late at night. Knowing he had to take drastic measures, he applied to the agricultural/ veterinary science magnet program at Canoga Park High School (CPHS). Once there, he also joined the Boys & Girls Club of the West Valley’s after-school program. It was a decision that would change his life.

In the context of our local communities, politics applies to collective decisions small groups of people make to hopefully affect positive changes in their communities. Often, the values instilled at home, inspire individuals to get involved. Such is the case of Freddy Carrillo. He joined his local neighborhood council a few years ago

Ed Crowe / Crowe Marketing Design

A view from the top of Chase Park in West Hills. An spectacular gift of Mother Nature after a day of rain on Sunday, February 27, 2011.

Employee Recognition at Topanga

While it was hard for him to wake up very early to go to school on the other side of the Valley, he and his mom were relieved that he would be out of the violent and hopeless environment of his neighborhood. At his new school, Michael joined the football team, whose coach and WVBGC staff member, Ricardo Hernandez, would have a profound influence on his life as a great mentor, helper and father figure. Ricardo encouraged Michael to do well in school so he could stay on the team and go to See Michael Almodovar on Page 5

Ed Crowe / Crowe Marketing Design

Freddy Carrillo received special recognition from Congressman Brad Sherman for his community service as president of the Canoga Park Neighborhood Council.

See Community-Building on Page 3

Michael Almodovar and proud mom.

This copy of the West Valley News belongs to:

Soteras Mortgage

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Commercial / Residential

The Growth Coach

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Ed Crowe / West Valley News

Topanga Area Police Station 2nd Annual Employees of the Year Luncheon at Maggiano’s Woodland Hills.

On February 23, 2011, business and community leader Rickey Gelb continued the legacy of

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friends and fellow Topanga Boosters, Michael Miller and Captain John Sherman—who originated $ave BIG with Business Services the idea of hosting an annual event—to recognize the hard work and dedication of officers and and Classified 15 civilian employees at the Topanga Police Station. “I feel very honor today to be part of this second annual event. I hope we can have many more for many years.” Said Rickey Gelb during his remarks Your heart is in good hands 16 as host of second annual luncheon. Five officers and one civilian Join us for the annual St. Patrick’s Celebration and Community March employee received the special recognitions. in Old Town Center Canoga Park, March 17th, 1:00PM, Madrid Theater

See Topanga Employees of the Year on Page 11

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IF YOU'RE NOT MAKING MISTAKES, THEN YOU'RE NOT DOING ANYTHING. I'M POSITIVE THAT A DOER MAKES MISTAKES. . John Wooden

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West Valley News Volume 7 Number 2 2011

From the Publisher’s Desk Turmoil is all around us with news of discontent from regular folks who are tired of tyrants or the political status quo. It’s a reflection of the times and a call for making adjustments or perhaps altering course. Obviously, any adjustments or changes have to have a clear direction and purpose. Without it, we will be set adrift and get lost in the process. This is the time when you have to put your will and fortitude in overdrive to meet the challenges ahead and stay afloat. Nothing remains the same and time does not stand still. Let’s look at what is working and find the solution that will work for each one of us. The slow economy and new technology are changing everything. Many lost jobs are not coming back. Companies are utilizing new technological advantages to run more lean and mean. What took thousands of workers to do, now only a few hundred are required. Germany’s employment remain steady because corporate executives found the answer— workforce retraining. However, an aging population and workforce have to adjust their mindset and accept that they have to be prepared to learn new things and upgrade their skills to remain marketable. We have great resources available in the San Fernando Valley. Low cost or free business education workshops are offered at the Valley Economic Development Center (VEDC) or Small Business Development Centers (SBC). Workforce retraining assistance is available at the WorkSource. See Page 13 for contact information. It will take a positive attitude and a proactive effort. This is the time when “if you fall down six times, you get up seven, and keep going.” Yes, change course if you must but choose a good destination. Let’s make it a great year!

Soon you will be able to FLEX your BizEx™ and SAVE! On a personal note, my wife Sonya and I are proud to welcome a new son to our family. Our beautiful daughter Taryn got married to Nicolas Tarditti on New Year’s Eve. It was quite a memorable event to start the year in a very happy and positive note. May God give you both everything you want in life. HEALTH. LOVE. HAPPINESS. PROSPERITY.

Calabasas Canoga Park Chatsworth Reseda Tarzana West Hills Winnetka Woodland Hills

Crowe Marketing Publisher Ed Crowe Managing Editor/Creative Director Rickey Gelb Contributing Writer Sandra Gonzalez Editor CRA/LA Jonathan Goldhill Contributing Writer Al Martinez Contributing Writer Lance Miller Contributing Writer The West Valley News is published monthly as an information and educational resource for small businesses and community-based organizations. WEST VALLEY NEWS c/o Crowe Marketing Design 8378 Sale Avenue, West Hills, CA 91304 Tel: (818) 883-3374 Fax: (818) 883-9678 advertising@westvalleynews-sfv.com www.westvalleynews-sfv.com Hours: Monday-Friday 9:00 am to 6:00 pm Annual subscription rate is $15. Single copies $1. Multiple copies $50/100 bundle Targeted flyer insertion and distribution is available. Call for estimated cost.

Editorial Contributors The deadline for articles, letters and photos is the third week of the month for consideration in the upcoming month’s issue. E-mail (preferred) submissions to: editorial@westvalleynews-sfv.com. The Editor reserves the right to reject or edit all submissions. Opinions expressed by contributors are not necessarily those of the West Valley News. Advertisers To advertise, call 818-883-3374. The deadline for ads for each issue is the end of the third week of the month prior to the month of publication. ©2011 Crowe Marketing Communications Image copyrights held by the artists. The West Valley News is open to the entire business community of the San Fernando Valley. The West Valley News is distributed by regular mail to active subscribers, via email to an electronic mailing list, and to the general public through more than 60 strategic, high-traffic business locations throughout the West Valley. Now with 24/7 online Internet presence.


West Valley News Volume 7 Number 2 2011

TRIBUTE

PAGE 3

to Our Parents

CALL ED CROWE!

THE LEGACY, THE LESSONS, THE LOVE

A new West Valley News column honoring our parents. Write about your father, mother or both, as a tribute to them for their legacy, their life lessons, their love and sacrifices, and anything that made them special to you. Write 500-800 words. Send by email to editorial@westvalleynews-sfv.com. Include a photograph (in digital format 200 ppi) and name, address, and daytime telephone. Submissions may be edited for clarity and length. Publication at the discretion of the editor.

A Tribute to My Mother By Roberto Crow Escala

Elsa Maria Escala de Crow (September 28, 1920 – January 22, 2011) I’m still in a bit of shock, denial, and melancholy. One can never be truly prepared. She was my Mother. However, as the days go by I am starting to forget all the recent pain of the last two years. I am beginning to remember only the good things. I profoundly thank her for one of the many gifts she gave me, my faith. It now consoles me, knowing she is in Heaven and that I will see her again. My Mother was an exceptional, multi faceted person. She always said she was from another era, “otro siglo.” She never learned to drive a car, use a cell phone, turn on a computer, or even write a check. Still, she had been an executive secretary for an important banker before she “retired” to have my brother Carlos and become a mom and homemaker. It took two to replace her at the bank. She was a deeply devout Catholic who prayed daily. She had beautiful hand writing. She knew etiquette. She had the gift of conversation; oh did she have that gift. I believe she could have easily conversed with kings and presidents, which she did. I recall her entertaining the president of Ecuador, Velasco Ibarra, at my Uncle’s home in Urdesa many summers ago. She was a published poet in Ecuador and Canada. She had a fantastic memory and could recall and recite complete poems and verses of songs. She remembered everyone’s birthdays and anniversaries. She loved medicine, something she picked up from her beloved doctor brother, my Uncle Gustavo, and was always trying to diagnose herself. She loved hearing and telling jokes and although a very religious person, she also loved “off color” jokes, of course never vulgar ones. She loved to laugh and had a beautiful smile. Although small in stature, she raised with discipline four sons that grew to tower over her. When she called us, our response was always “Mande Mama,” command me Mother. I think I still answered her that way into my thirties. But at the same time she raised us with a lot of love and love of Family. To this day I am very close to my brothers and greet them with a hug and a kiss on the cheek.

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WINNETKA CHAMBER OF COMMERCE 2011 INSTALLATION DINNER

George Papadopoulos (Center) and son Alexi of The Village Cafe were recognized as Winnetka Business of the Year. Councilman Dennis Zine, Winnetka Chamber president Gene Giegoldt and Field Deputies for Councilman Greig Smith, Assemblymember Bob Blumenfield and Congressman Brad Sherman, presented certificates of recognition.

One thing everyone always said about my Mother was that she was a sweet person and she truly was. I never heard her say a bad thing about anyone. Even as she deteriorated at the end she became a favorite at Wells House and was loved by the staff. Sweet was the word they used to describe her and started calling her Mama or Grandma. My Mother was an accomplished woman who lived a long, full life and overcame many of life’s challenges. I think her greatest accomplishment was to raise four boys into loving, responsible family men. For this gift of love I will be eternally grateful to her. Mami, te voy a extrañar hasta el día que te vea otra vez. Con todo amor, tu hijo Roberto

Community-building Continued from Page 1

Winnetka Chamber president Gene Giegoldt and wife Rong.

to make a difference. From an early age, Freddy was active in local community groups and that interest continued as a college student. He became aware about the activities of the Canoga Park Neighborhood Council as an intern working for CRA/LA West Valley Region. He joined the Council as a Board member soon after. Eventually he was elected Board president and held the position for two terms. During his tenure, he was able to make progressive changes and attract a very diverse group of new members to the Board, more reflective of the community of Canoga Park in terms of age and ethnicity. Another good example of community groups working collectively to make a difference in their neighborhoods and business districts, are local chambers of commerce. The Woodland Hills-Tarzana Chamber of Commerce stands out as a progressive and cohesive group of small business owners, who go beyond their individual interests to help improve the quality of life in their community.

Councilman Dennis P. Zine introduces the color guard

On the evening of February 21, 2011, at the Canoga Bowl Convention Center in Winnetka, the Board of Directors of the Winnetka Chamber of Commerce celebrated its 2011 Installation Dinner. The Master of Ceremonies was Councilman Dennis Zine, who along with local business leaders, LAPD Officers, political dignitaries, and members of the community came together in celebration. Councilman Zine played various roles at this event, from Master of Ceremonies, Comedian, and the evening’s official toaster to all of the great community members in attendance. Also in attendance were representatives from the offices of Congressman Brad Sherman, State Assemblyman Bob Blumenfield, Councilman Greig Smith, and some of LAPD and Topanga Police Station’s finest. Congratulations to Gene Giegoldt who will continue for another year as the WCC’s President and to all of the board members for all of their accomplishments! of greening the community. To volunteer of for more information, please contact MTLA at (213) 473-9950 or email Lisa.Sarno@lacity.org. Community-building does begin at home, fueled by positive thinking and the desire to work together to make a difference.

If we take the literal meaning of planting a tree, individually or collectively, the effort, On Saturday, March 19th, chamber staff and the nurturing, the constant care, eventually members will join neighbors, Councilman Dennis results in a beautiful and thriving specimen. P. Zine, Ralphs and Million Trees Los Angeles You can make your community a beautiful and to plant more than 30 trees, along Ventura Blvd. near Topanga Canyon Blvd., to continue the effort thriving specimen by getting more involved.

SPECIAL AWARDS

WINNETKA BUSINESS OF THE YEAR THE VILLAGE CAFE OUTSTANDING BOARD MEMBER OF THE YEAR DARA LYNN LASKI PRESIDENTS AWARD MARILYN ROBINSON


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West Valley News Volume 7 Number 2 2011

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A BIG MILESTONE FOR THE GREATER SFV CHAMBER OF COMMERCE Centennial Celebration Kicked Off at BASH The Greater San Fernando Valley Chamber of Commerce kicked off the celebration of its 100th Anniversary Wednesday, February 9 at BASH – Business & Social Hour. With over 50 exhibitors and over 400 people attending the Valley-wide trade show and mixer, the Chamber’s Centennial celebration is now in full swing.

HERE’S A MILLION DOLLAR IDEA

Opening the event with a champagne toast and ribbon cutting, CEO Nancy Hoffman Vanyek expressed her appreciation to the many Chamber member businesses that have sustained the organization and looks forward to celebrating throughout the 2011. “As part of our 100th Anniversary, we set a goal to recognize our members for their contributions to the Chamber and the San Fernando Valley economy. Join us as we celebrate it throughout year.”

A fleet of Red Cars is needed to take people around a designated historical route in the West Valley. The shopping malls and future developments will be along the path. Historical landmarks along the Sherman Way corridor and other areas will be part of the tour. This is something from the past that will be great for the future. Now is the time to invest on the idea. A million dollar idea.

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Nancy Hoffman Vanyek, CEO Greater SFV Chamber

United Chambers of Commerce A Coalition of 32 Business Organizations, including 22 Chambers of Commerce representing over 21,000 businesses.

5121 Van Nuys Boulevard, Suite 208 Sherman Oaks, CA 91403 T 818-981-4491 F 818-981-4256 Build your business while building your community. Join a Chamber of Commerce today. How does your business benefit by being a member of your local chamber? • Opportunities to market your business. • Great networking opportunities and events. • Get involved with local legislative issues. • Meet local business and political activists. • Be involved in a variety of community events. For a complete list of member chambers, visit www.unitedchambers.org Agoura/Oak Park/Conejo Valley Chamber (818) 889-3150 | Fax (818) 889-3366 info@agourachamber.org Calabasas Chamber (818) 222-5680 | Fax (818) 222-5690 info@calabasaschamber.com Canoga Park/West Hills Chamber (818) 884-4222 | Fax (818) 884-4604 cpwhchamber@bizla.rr.com Chatsworth/Porter Ranch Chamber (818) 341-2428 | Fax (818) 341-4930 bonnee@chatsworthchamber.com Encino Chamber (818) 789-4711 | Fax (818) 789-2485 Diana@encinochamber.org Granada Hills Chamber (818) 368-3235 | Fax (818) 366-7425 ghcoc@verizon.net Greater San Fernando Valley Chamber (818) 989-0300 | Fax (818) 989-3836 nancy@sanfernandovalleychamber.com Regional Black Chamber 818.464.3484 | Fax 818.377.7424 RBCCinfo@yahoo.com Reseda Chamber Contact Nancy at (818) 989-0300 for info. nancy@sanfernandovalleychamber.com SFV Filipino-American Chamber (818) 780-9197 | (818) 902-1554 leomaranan@gmail.com Sherman Oaks Chamber (818) 906-1951 | Fax (818) 783-3100 info@ShermanOaksChamber.org Winnetka Chamber (818) 340-2282 | Fax (818 340-2282 secretary@winnetkachamber.com Woodland Hills/Tarzana Chamber (818) 347-4737 | Fax (818) 347-3321 diana@woodlandhillscc.net

Hank Yuloff, Promotionally Minded / SendOutCards

“It was a nice event. I got more leads from the BASH than I have from my last couple years of membership.” Said Hank Yuloff owner of Promotionally Minded / SendOutCards, who was one of more than 50 exhibitors at the BASH.

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Larry Cohen, Bel-Air Exteriors

About the Chamber

Maureen M. Whalen New Chief Executive Officer of the Calabasas Chamber of Commerce “We are excited to welcome Maureen Whalen to the Calabasas Chamber for her expertise in business development and her long history of advocacy on the part of business owners and leaders,” said Brenda Johnson, Calabasas Chamber Chairman of the Board. In a career spanning two and a half decades, Whalen has helped increase the effectiveness of business, marketing and public relations strategies for numerous organizations in both the for-profit and non-profit sectors. She has worked with such notable non-profits as the March of Dimes and Ronald McDonald House Charities, and coordinated the feasibility study resulting in a new college-prep high school for at-risk kids in Sacramento. She has been contracted to facilitate management-level training programs for Bank of America, and has developed large-scale special events, including wine festivals and music events throughout California. “As we interviewed many fine candidates who applied for the position, we were continually impressed with Maureen’s range and depth of her work experience and knowledge of Chambers. Maureen will be an effective leader for the Chamber and bring it to new heights,” stated Carol Washburn. Whalen’s interest in “the business of business” began early in her life. She credits her father, a state government worker, for her early fascination with the way that organizations work. “In high school, I had an open invitation to accompany my dad to his continuing education seminars. I always gravitated toward those that had to do with communications, specifically the way that people relate to each other within the context of a business,” states Maureen. That early interest led her to study Communications and Business at CSU Sacramento. She continued her studies at a graduate level at the then National Institute for Higher Education in Dublin, Ireland (now Dublin City University), and several years later took up graduate work in Human Resources and Organization Development at the University of San Francisco.

The Greater San Fernando Valley Chamber began in 1911 as the Van Nuys Chamber of Commerce. In 1989, the organization merged with the Panorama City/Sepulveda Chamber and since then has attracted businesses from all regions in the Valley. Visit www.sanfernandovalleychamber.com for more information about the year-long Centennial Celebration.

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CALABASAS CANOGA PARK CHATSWORTH RESEDA TARZANA WEST HILLS

Maureen has been active with a number of Chambers in California including Sacramento, Long Beach, Simi Valley and Greater Conejo Valley. “I am pleased to pick up the reins from Carol Washburn,” stated Whalen. “Carol has played a vital role in our community from the incorporation of Calabasas as a city, to building over a decade of success for the Calabasas Chamber of Commerce. The board is comprised of highly capable and vibrant business persons. I simply need to keep doing what has been done, and then build upon the framework of success that Washburn and the board members — past and current — have built. The groundwork for further growth and business development has been laid,” stated Maureen. Maureen looks forward to getting to know each of the Chamber members personally, and to helping enhance and support each and every business.

WINNETKA WOODLAND HILLS

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West Valley News Volume 7 Number 2 2011

PAGE 5

Michael Almodovar Continued from Page 1

YOUR HEALTH WHY ORGANIC By Lalai Saebi, Certified Nutritional Consultant

Cancer incidence rate has increased from 1 person in 500 in 1900, to 1 person in 3 today! Why? college. Ricardo’s wife, Stacy, who ran the College Bound program, also was influential. “It finally hit me how important my grades were when Stacy first talked to me about going to college,” Michael says. After getting mostly Bs and Cs in his first year at CPHS, Michael took advantage of the Boys & Girls Club of the West Valley’s tutoring program. Through hard work and tutoring, his grades slowly rose to As and Bs by his junior year. Not only did he remain eligible to play football, Michael started to help tutor other kids and became eligible to attend state colleges. Michael also became active in the Club, making close, positive friends, meeting other caring staff members, and experiencing new cultures and places. He also joined Keystone, a community service program, which along with his magnet program, taught him to value hard work, community service and team work. At 18 years of age, Michael Almodovar is now a senior, the captain of the varsity football team and hopeful about his future. “The Club has not only helped me so much in so many ways and given my mom peace of mind knowing I’m safe and taken care of, it’s given me a second chance at a better life. The Club is who I am, it’s what got me here.” We are proud to name Michael Almodovar the Boys & Girls Club of the West Valley’s Youth of the Year.

Major Villaraigosa to Help Kick Off Celebration of Canoga Park 100th MARCH 15, 2011 – 6:30 PM Clyde Porter’s West Valley Playhouse

Organic whole foods have formed the basis of human diet through the ages. Only in the twentieth century did we begin to be subject to countless man-made chemicals in food and in the environment. One foundation for health is to eat foods that provide exactly the amount of energy required to keep the body in perfect balance. Today just to disarm the alien and often toxic chemicals, a great deal of energy is wasted, some of which cannot be eliminated and so accumulates in body tissues. It is now impossible to avoid all of these substances, as there is nowhere on this planet that is not contaminated some way as a result of the by-products of our modern chemical age! We can choose though, to eat organic foods whenever possible. By supporting the production of organic foods, not only we help our bodies today, but also minimize the damage of chemicals which poses a real threat to the future of humanity! According to medical expert Dr. John Lee, breast cancer is occurring more frequently and earlier in women’s life than in the mid eighty’s. Mammograms show micro-calcifications in the breast that never have been picked up before. Dr. Lee believes the major cause of breast cancer is unopposed estrogen. There are many reasons for this condition, among them is the chemical “Xenoestrogen” from the environment, found in pesticides, that can damage breast tissue and lead to increased risk of cancer later in life. The effect of Xenostrogen in men is through blocking the action of the hormone Testosterone and causing anti-androgenic symptoms ( similar to menopause in women ). Dr. Malcolm Carruthers, the world authority on testosterone research is convinced that andropause is connected to decrease in levels of free testosterone. To what extent the average intake of pesticide residue is contributing to decreasing of free testosterone in men, cannot be measured. The amount of fruits and vegetables consumed by the average person in a year has the equivalent of up to 1 gallon of pesticides sprayed on it which according to professor William Rea the director of the Envol Health Center in Dallas, Texas, is linked to asthma, eczema, migraine irritable bowel syndrome, rhinitis and more. Washing produce with water has little effect on these residues, as most are formulated to resist being washed off by the rain. The only way to reduce your exposure to pesticides in your diet is choosing organic as often as you can. Since 1950 over 3500 man-made chemicals have found their way into manufactured food through pesticides, antibiotics, hormone residues in staple foods such as grains and meat. Many of these chemicals are anti-nutrient meaning they stop nutrients from being absorbed and used in our body. Once the body’s threshold is exceeded, toxins accumulate in fat tissue bringing on muscle aches and fatigue, arthritis, and of course extra pounds to our weight. Organic crops according to national standard set by the US Department of Agriculture must be produced without conventional pesticides, herbicides, synthetic fertilizers, bio engineering and soil ionizing radiations. Organically raised animals must be given organic food and kept free of growth hormones and antibiotics. Organic farm animals must have access to the outdoors including pastureland for grazing.

Wine & Food Pairings offered by French Chef "Charlie" 6:30- 9:00 pm Every Friday & Saturday Reservations required ($45 per person inclusive) SAMPLE WINE LIST Wine tasting includes 4 flights of wines (2oz. each flight) Chateau des Matards 2006, Cotes de Blaye. Sauvignon Blanc Macon-Vinzelles 2008, Bourgogne. Chardonnay Beaujolais Nouveaux 2010. Gamay Mas Gabinele 2000, Faugeres. Syra

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COOKING CLASSES

FRUITS AND VEGTABLES HIGHEST AND LOWEST IN PESTICIDES

WOODLAND HILLS TREE PLANTING EVENT SET FOR MARCH 19TH Top Los Angeles officials—along with members of the city’s Million Trees LA (MTLA) project, Councilman Zine’s Community Coalition, Executive Director of the Woodland Hills-Tarzana Chamber of Commerce—will team up with scores of community residents on Saturday, March 19th to plant over 30 healthy, young trees along Ventura Boulevard between Canoga and Topanga Avenues. The effort is being sponsored by Ralph’s and Million Trees LA, in partnership with Councilman Dennis P. Zine and the Woodland Hills Community Coalition.

Highest in pesticides:

Lowest in Pesticides

Apples, Bell peppers Celery, Cherries Grapes (imported), Nectarines Potatoes, Red raspberries Spinach, Strawberries

Asparagus, Avocados Bananas, Blueberries Broccoli, Cauliflower Citrus, Grapes (California) Kiwi, Mangos Melons, Onions Papaya, Pineapples Peas (sweet)

Lalai Saebi is a certified nutritional consultant and managing director of Innate Healing Support. Her office is located at 16944 Ventura Blvd., Suite 4, Encino, CA 91316. Contact her at 818-510-1086 or Lsaebi@innatehealingsupport.com.

The event, in which both adults and youth volunteers are invited to participate, begins at 8 a.m. with participant registration, refreshments and a DJ in the outdoor area which is to be announced. The morning will include a welcome from L.A. City Councilman Dennis P. Zine and other dignitaries, and a brief tree-planting demonstration conducted by MTLA arborists. Digging tools will be provided. Then 30+ planting teams supervised by an an MTLA conservation expert, will head out onto Ventura Boulevard sidewalks to plant trees already positioned at the designated locations. Volunteers will provide muscle for the digging process. “Increasing the desirability of our community will directly impact our businesses” states Diana Williams, project chair for the tree planting. “These are small steps toward the vision of the pedestrian friendly neighborhood that we have planned. We hope to relaunch the sense of pride in ownership to get us even closer to that vision.” Councilman Zine, Million Trees LA and the Woodland Hills-Tarzana Chamber of Commerce are to be commended along with the numerous Boulevard merchants and organizations for their participation

in the tree planting project.

Farmers’ Market Main Street Canoga Park

MAKE IT A HABIT Every Saturday 9AM-1PM Owensmouth north of Sherman Way


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West Valley News Volume 7 Number 2 2011

The Growth Coach

PLEASE JOIN US AS A MEMBER

Becoming a Strategic Business Owner By Jonathan Goldhill and Daniel M. Murphy Jonathan Goldhill, The Growth Coach, coaches leaders of private companies to grow their business. To learn more about his unique group and individual coaching programs visit www.TheGrowthCoachLA.com. Jonathan can be reached at (818) 716-8826 or Jon@TheGrowthCoachLA.com. Daniel M. Murphy is CEO & Founder of The Growth Coach Franchise System, www.TheGrowthCoach.com.

www.topangaboosters.org SUPPORTING THE BRAVE OFFICERS THAT PROTECT AND SERVE OUR COMMUNITY.

Editor’s note: Beginning with the January issue of the West Valley News, we will publish, in monthly installments, the content of a book by Daniel M. Murphy, CEO & Founder of The Growth Coach. The title of the book is “Becoming a Strategic Business Owner. A Proven Process to Enhance Your Strategic Mindset.”

The Topanga Boosters is a volunteer support organization made up of business and community leaders. Its primary mission is to increase the effectiveness and morale of the officers and staff of the Topanga Police Station by raising money for community services, materials, and equipment not generally supplied by the City of Los Angeles.

__________

CHAPTER 1

TAKE AN ACTIVE ROLE There are many ways how you as a stakeholder in the community can be part of the Topanga Boosters.

Face Reality

LAPD Good Neighbor

Points to Ponder

Any Amount

LAPD Residential Supporter $60.00 per year

• We are slaves to whatever we don’t understand. Vernon Howard

LAPD Business Supporter

• Honesty is the first chapter of the book of wisdom. Thomas Jefferson

$120.00 per year

The Topanga BOOSTERS is a 501(c)(3) Tax Exempt Organization. Tax ID# 36-4622976

• Nothing about ourselves can be changed until it is first accepted. Sheldon Kopp

For more information about becoming a member of the Topanga Boosters as a resident or business owner, contact Ed Crowe, Vice President of Community Relations at (818) 231-4454 or at edcrowe@topangaboosters.org.

• The first and best victory is to conquer self. Plato

Employee of the Year Police Officer III+1

CHARLES “SEAN” DINSE On February 23, 2011, at the Topanga Area 2nd Annual Employees of the Year Luncheon, Senior Lead Officer Charles Sean Dinse was recognized as the Employee of the Year for 2010. Also recognized were Reserve Officer Clarence Bill Speer, Officer Cesar Larios, CI Analyst Camille Howard, Detective II Pam Pitcher, and Lieutenant I Nicole Alberca. Congratulations to all!

• We lie loudest when we lie to ourselves. Eric Hoffer

Entrepreneurial Reflection Not everything that is faced can be changed, but nothing can be changed until it is faced. For many of you, in as little as two to three years (and regardless of the level of financial success achieved), your entrepreneurial dream of freedom, independence and wealth has started to warp into a partial nightmare. Your wish to be master of your destiny has degenerated into your being a slave to your business, your employees and your customers. The fire in your belly has been replaced by a growing uneasiness in your gut. Habitually, you are still working too many hours, wearing too many hats, and handling too many things. Sadly, the entrepreneurial lows have become deeper, last longer and are more frequent. As your business has grown, your fun and fulfillment have not. In fact, most of you suffer from the generalized feelings of anxiety, mental fatigue, and of being trapped in the business. For sake of simplicity, I have termed these feelings, the business owner blues. For years, you have deluded yourself. You kept telling yourself that one day you would get caught up, slow down, and have more free time to do other things. That the blues would eventually fade. In reality, the sixty to seventy hour workweeks continue. The stress continues. You can’t even escape the business for a few relaxing, no-work days. You still scramble like a hyperactive squirrel preparing for a harsh winter. Furthermore, you are coming to realize that being a workaholic, micro-manager, control freak, dictator or hands-on technician does not work and is a miserable way to run a business, much less lead a life. Working harder, acting tougher, or being more involved with daily details is not the path to greater freedom, joy, or peaceofmind.

GEIGER’S NO LIMITS Training If you, or your group, are ready to exceed all previous goals and redefine achievement, GEIGER’S NO LIMITS is committed to taking you there and beyond. START YOUR TOMORROW—TODAY!

INDIVIDUALIZED FOR MAXIMUM RESULTS “What sets Jon apart is his ability to intelligently diagnose athletic limitations, both physical and mental, and engineer creative solutions that draw from his expertise across multiple disciplines.” — Justin Resnik, International Champion Equestrian Show Jumper, Eurosporthorses Sport-Specific and Individual Conditioning Jon designs and manages athletic achievement programs for Grand Prix Equestrian Riders, Professional Hockey Players as well as regular folks with equally impressive life-goals. His system of training and teaching is individualized and based upon the goals and physical abilities of each client; customized routines to ensure success. His approach consists of but is not limited to: • Cardio Intensive–Heart Healthy

“The Academy” at Geiger’s No Limits is available to individuals and groups High School, College and Professional Athletes and teams share a common thread and that is to stay ahead of their competition, compete at the highest level with limited to no injuries and to train smarter not longer. Jon offers focused sport-specific athletic conditioning to the young athlete in both individual and group formats. Jon is available as an ad hoc consultant for the development and implementation of conditioning programs for teams as well as organizations.

• Muscle Tone & Building-Body-Fat Loss

The Academy also offers a series of year-round interactive one and two day workshops that will propel your team or individual athletes to the highest level of conditioning and focus.

• Weight Loss-Core Stabilization

• Extended sessions also available.

• Flexibility-Range of Motion

• Explosive Plyometrics and Core Strength Principles

• Injury Prevention-Joint Strengthening

All workouts incorporate injury prevention techniques and peak performance methods. To learn more about how you can benefit, visit

www.geigersnolimits.com Geiger’s No Limits Training is now proudly based in the West Valley, and additionally offers mobile services to accommodate both your personal and organization’s needs. For inquiries and to schedule a consultation, please contact Jon by phone or email

213-814-7667 jon@geigersnolimits.com

• Sports-Specific Muscle Building and Injury Prevention • Range of Motion and Fast and Slow Twitch Muscle Activation

Rather, it is a guaranteed path to burn out. How did you get to this point? Odds are, you were a gifted technician (programmer, electrician, painter, landscaper, CPA, mechanic, chef, attorney, carpenter, salesperson, etc.) who caught the “entrepreneurial bug” several years ago and started, acquired or inherited a business – one that probably mirrors your technical skills and experience. Now, as you try frantically to maintain control of your growing company, you are likely overworked, overwhelmed and suffering from a full-blown case of the business owner blues. You are tired. You feel like a slave to your business. As it grows, you work harder and become deeper enslaved. The work, the problems, and the company revolve around you. If you are honest, business ownership is probably quite different from what you expected and from what you have been prepared to handle. If not held in check, the very strengths that made you a successful technician (detail orientation, hands-on doer, technical expertise, day-to-day focus, etc.) can be real liabilities to you as a business owner. Technical expertise alone is never sufficient to build and manage a healthy and profitable business. You must provide the vision and leadership of a Chief Executive Officer (CEO) and the order and systems of a Manager. You must get strategic to get free! You must learn to focus on the entire business, not merely the technical work of the business. You must elevate your mindset, focus and actions –focusing on the vital few things that really matter and make a difference. For example, being a good plumber contrasted with creating and operating a successful plumbing business are two different worlds and sets of challenges. Each role requires very different mindsets and skillsets. To be effective, the latter requires strategic leadership; the former requires technical “doer-ship”. Just because you know how to do the daily technical work of plumbing doesn’t qualify you to design, build and manage a business that does the work of plumbing. This is a fatal assumption most would-be entrepreneurs make. If you are a technician masquerading as an owner, be warned! Your pipes may burst. You have the wrong perspective and are doing the wrong type of work. Because you are comfortable with and good at doing the technical work (for example, plumbing), by default and out of habit, as your company grows, you will end up doing more and more plumbing work. You will find it hard to escape the frantic pace. Soon, the business will have you and your life held hostage. You will forever be trapped under the sink or hovering over a broken toilet. Why? Because your business is broken too! You are not thinking and functioning as a strategic business owner; you are toiling and sweating like a plumber. See Strategic Business Owners on Page 11

• Hybrid Yoga for Strength and Stability “Congratulations to personal trainer Jon Geiger, the winner of Nike's "Shape up for Summer" personal training competitions. Bottom line, he’s the best in L.A.”

Soon you will be able to FLEX your BizEx™ and SAVE!

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Jon’s Fitness Background and Credentials Nike Award Winner for Creativity in Personal Training / Awarded “Master Trainer” Status by the National Gym Association / Reebok Spin Certified Instructor / USA Fit Marathon Trainer / Russian Commando (Spetnetz) Fitness Techniques / Golden Gloves Boxer and Coach / Jiu-Jitsu Brown Belt (Japanese style) / Weight Management and Nutritional Expertise / Post Natal and Pregnancy Trained / American Red Cross Certified / Cancer Survivor Rehabilitation Techniques Certification / Flexibility & Range of Motion Studies Certification (Esquerre).

Jon Geiger is an Athletic Conditioning Specialist with over 20 years of experience guiding athletes, performers and many others to achievements in performance, rehabilitation and the growth of will and self-belief while manifesting change. He is the founder of Geiger’s No Limits Training and The Academy at Geiger’s No Limits (A Training Academy devoted to Sport-Specific Conditioning for the Young Athlete).

Get you business in gear with maximum exposure through print advertising and First Page placement on Google Places. Let your prospect easily find you when they’re ready to buy.

Call Monika at 818.614.0362 Tell her you want to get your business in gear.


West Valley News Volume 7 Number 2 2011

PAGE 7

SAVE CRA/LA Local Community Investment. Economic Development. Community-Building Support. If you are a small business owner, a community leader, a member of a non-profit organization, an activist in your community, a local property owner, a volunteer, or an individual who directly or indirectly has benefitted from the investments made in your community—over the past several years—by the Community Redevelopment Agency of Los Angeles, now is the time to help SAVE CRA/LA. Reach out to your State Senators and Assemblymember in your district and urge them to Mend it-Don’t End It!

Weathering the storm of economic uncertainty is going to get tougher if the proposed budget proposal to eliminate redevelopment agencies is approved in Sacramento this month. The project areas that are going to be directly affected in the West Valley Region, need to take action to urge their local district Senate and Assembly representatives to find alternative solutions. Eliminate waste, fix the problems— tell them to mend it but not end it. Valley communities that would be directly affected should take action as Koreatown did.

CRA/LA West Valley Regional Office 18107 Sherman Way, Suite 100 Reseda, CA 91335 T 818.708.5844 F 818.344.2425

www.crala.org About CRA/LA: CRA/LA (www.crala.org) is a public agency regulated by the State of California and operating within the City of Los Angeles. We make strategic investments to create economic opportunity and improve the quality of life for the people who live and work in our neighborhoods. CRA/LA manages 32 redevelopment projects areas and three revitalization areas in seven regions: East Valley, West Valley, Hollywood & Central, Downtown, Eastside, South Los Angeles, and the Harbor.

Koreatown volunteers gathered nearly 40,000 signatures in support of CRA/LA, saying the agency is vital to their community’s economic health and access to affordable housing. “We felt we should do something to show that we need the CRA in Koreatown, and really, all over the state,” said Chang Y. Lee, chairman of the Koreatown Arts & Recreation Center and a prominent community businessman. In just one week, Lee said, members of the 13 chapters of the Pacific American Volunteer Center gathered all the petition signatures. They were turned over today in a ceremony at the center’s headquarters to a representative of Assemblyman Mike Davis, a Los Angeles Democrat whose district includes part of Koreatown. The stack of petitions measures 8 inches high when piled atop one another. “This is an incredible gesture on the part of the Korean community,” said Kenneth Fearn, chairman of the CRA/LA’s Board of Commissioners. “We can’t thank you enough.” Let your voice be heard. See below for contact information. State Senator Alex Padilla District 20 6150 Van Nuys Blvd., Van Nuys, CA 91401 (818) 901-5588 State Capitol, Sacramento, CA 94248-000 (916) 651-4020 State Senator Fran Pavley District 23 2716 Ocean Park Blvd., Santa Monica, CA 90405 (310)314-5214 State Capitol, Sacramento, CA 94248-0001 (916) 651-4023 Assemblymember Bob Blumenfield District 40 6150 Van Nuys Blvd., Suite 305, Van Nuys, CA 91401 (818) 904-3840 State Capitol, Room 6026 Sacramento, CA 94249-0040 (916) 319-2040


The Shape of Things to Come: The Village at Topanga

PAGE 8

West Valley News Volume 7 Number 2 2011

NOW. View of the existing surface parking area, south side of Victory, where the new Costco store will be build.

AFTER. Photographic composition of revamped artist’s rendering of design of the new Costco store.

Corner of Victory and Owensmouth where the gas station and tire store will be located.

Green spaces at Westfield Valencia Town Center that will be used as models for family-friendly spaces.

Looking north from the access drive way to where the new Costco store will be located.

Costco store is build with the revamped design. According to John Alderson, Westfield Development Director, the concerns about the Costco 410-foot wall facing Victory, have been addressed by adding architectural features to enhance the aesthetics and use of the space. They are looking at possibilities for display of art or murals and family-friendly spaces.

Looking south from the Sears parking area along Victory Blvd. towards the site where the new Costco store will be built.

Looking north from the site where Costco will be located. The Nordstrom store.

Looking east at the underutilized acreage where The Village at Topanga will be developed.

Looking north across from where the Costco gas station and tire store will be facing.

Developer Responds to Community Concerns

Because of the current state of the economy, the original development plan has been scaled back by 45 percent (Estimated at $500 million).

By Ed Crowe, West Valley News

Back in July of 2007, Westfield executives laid out the red carpet to proudly unveil their new development plans for The Village at Topanga.

In response to the concerns of community activists and members of the Woodland Hills Warner Center Neighborhood Council, Westfield recently presented revamped designs for the new Costco store, adding more architectural elements and green space features.

It was a very ambitious project then estimated at $750 million. Of course, during that time the economy was moving—at least the majority was not aware of the major turmoil developing in the financial industry and the other major factors that brought it to a halt.

Rather than trying to describe in words what the proposed changes look like, this writer chose a visual alternative to illustrate what is actually there.

After three years of sitting idle, as 31 acres of underutilized commercial space between the two existing malls, Westfield brought Costco in July of last year—as the ideal retail anchor to attract other specialty shops and restaurants.

The first photograph at the top shows the existing surface parking lot (located on the south side of Victory, directly across from the Sears store) and the photo to the top right shows what the site will look like after the new

Concerns raised about the gas station and tire store that will go at the corner of Owensmouth and Victory, have also been addressed. “No signs or gas pumps will be visible from Victory,” says Alderson, “people will see berms

What about the creek bed and geotechnical issues with the water table? Asks Jim Anderson.

and landscaping.” Questions raised by Jim Anderson, at large member of the Woodland Hills Warner Center Neighborhood Council, about “geological and ecological considerations about any building in WH or Warner Center,” have been addressed by an extensive draft EIR submitted as part of the entitlement process by See The Village at Topanga on Page 10


West Valley News Volume 7 Number 2 2011

PAGE 9

Anecdotes, Interviews, Bits & Pieces about West Valley History.

Catherine Mulholland: A True Valley Girl in Residence By Asela Zamorano, Special to the West Valley News

Arriving at Ms. Mulholland’s home in Chatsworth on one of the hottest days in the summer was like finding an oasis in the desert. She was already opening the door as I closed my own door of my car, and she quickly motioned to me with her welcoming smile to come into her home. Ms. Mulholland stated that in all of her life living in the Valley, she had never experienced such heat. She quickly went into reminiscent mode by recalling the mission style ranch that her family had lived in by the orange groves. In those days, they had no air conditioning, and yet the heat always seemed bearable since evenings would always bring about cool breezes that would refresh everyone after the summer’s day. Somehow, these summer days seemed to be lacking their cool evening counterparts. Ms. Mulholland offered me the opportunity to take off my shoes and feel the coolness of her tile floor, handed me a cold glass of water, and allowed me a choice from a number of comfy conversation nooks that surrounded her living room. I chose a single off-white arm chair and prepared myself for what I knew would be an afternoon to remember. I’d known of Catherine Mulholland as the granddaughter of the very famous William Mulholland, the man Mulholland Drive is named after. Her love for writing, as well as her love for the history of the Valley, had led her to write Calabasas Girls, Owensmouth Baby, and her latest book, William Mulholland. But I quickly gathered from our initial conversation, that her life as simply Catherine Mulholland, would be just as fascinating, if not more fascinating, than even her own grandfather’s life. I noticed a grand piano in the adjacent room and asked if she played. And as soon as the question was asked, I could quickly surmise that her piano was more than just a nice piece of furniture to place over her very beautiful oriental carpet. Ms. Mulholland’s eyes suddenly began to twinkle and her already big smile became even larger as she responded by saying that she most definitely played, and that her musical genre of choice was the blues. For the rest of the three or so hours that I would be there, the topic of the blues would reoccur like a familiar chorus of a favorite song Ms. Mulholland loves the blues for its beauty, but especially for its cultural importance during many rough times in American history. And during each lovely melancholy of a chorus when she would reminisce about a favorite two-fisted player or a time when it was taboo to listen to its sweet melodies, her unforgettable smile and twinkling eyes would return. Catherine Mulholland isn’t just a music connoisseur. She is generally a lover of all types of art and has always loved to surround herself with great thinkers, writers and artists even when it wasn’t always acceptable to do so. Ms. Mulholland went out of her way many times to do other than what was expected of young girls of her time. For starters, after graduating from Canoga Park High School in 1940, she decided to do what not many young ladies her age were doing. Catherine Mulholland, with bobbed hair and a packed steam chest by her side, took a train across America all by herself, and began her college years at Columbia University, in New York. It was there that she first encountered the writer Jack Kerouac before he became the great American novelist. Ms. Mulholland then crossed the states again, this time to northern California to begin her graduate studies at Berkley. This was a place surrounded by intellectual curiosity, freedoms, and yet still plagued by segregation. The blues music that Catherine Mulholland listened to at the time told stories of the yearning for peace and justice. And while she lived in Berkley, she made sense of it all through her own writing. It was there that she first joined book clubs and experienced great intellectual exchanges with many independent thinkers. It was there, that her writing of plays first began. Ms. Mulholland’s first play told the story of the relationship between a Mexican boy, a ranch hand at an orange grove, and the little girl of the white owners of the ranch. Catherine Mulholland said that she was inspired to write this story as a result of her own observations of the disparity between two groups of people who, although different on the outside, were really just the same. Even and as a little girl living at the Homestead Ranch where orange trees upon orange trees grew, she was aware of how people were treated differently. The sweet scent of the orange blossoms would never be able to cover up the pungent ill feelings of racism for her, even then. It was no surprise that her next play would feature the very uncomfortable topic of black and white relationships. The play “A Lincoln Memorial,” discussed the attempt of the coming together of people with different skin colors who were ultimately the same in so many ways. This wonderful play not only won her the distinguished Lincoln Centennial Award, but was also featured at the Mark Taper Forum. Ms. Mulholland continued to write plays about topics that made an impression on her during the many facets of her life. Some artists told the stories of injustices through the writing of blues music, she did it through writing. In a way, writing helped her make sense of such topics in a manner that she could not have done otherwise. She said that writing has been such an important part of her life, and as a result of it, has never felt lonely. So now, as she continues to venture towards new literary projects, as well as her own practicing of her beloved blues music, she is very happy to be in the same home where old orange groves used to be the norm. Ms. Mulholland’s life has certainly taken her to so may places physically as well as intellectually, but ultimately, it’s her home in the Valley where she wishes to be most of all. This Valley girl is surrounded by old orange crate framed art, Shakespeare Festival posters from England, wall to wall books by favorite novelists, historical accounts of her dear California history, but mostly, of her very fond memories of growing up in the best place of all, the Valley. EDITOR’S NOTE: This story was first published in December 2006 as part of a series featuring the early families of Canoga Park (previously known as Owensmouth). Ms. Mulholland no longer lives in Chatsworth and her entire library of books, was donated to CSUN when she moved to a retirement facility in Moorpark. She is still as fascinating to talk to and a conversation about the Valley, can easily last for several hours. Hopefully, we will be able to see her again to celebrate the 100th anniversary of Canoga Park in 2012.

The West Valley News 818.883.3374. We Deliver.


PAGE 10

West Valley News Volume 7 Number 2 2011

A Message to Our Customers & Taxpayers from Metro CEO Arthur T. Leahy

LETTERS Write, Email, Fax, Call

Since becoming Metro CEO 22 months ago I have taken a hard look at Metro transit operations, ridership and recurring budget deficits. I rode many bus and rail lines, talked to passengers and operators, visited yards and pored over performance data, comparing it to other transit agencies. My experience working in transit for more than 40 years, starting out as a bus operator, helped with my assessment.

We are committed to putting better service on the street in the most efficient manner possible, so all our customers benefit. This means we will move toward a more integrated bus and rail system that doesn't duplicate service operated by Metro or the other carriers. In the end you will have a more productive buslrail agency and lower overall costs. Currently, Metro buses overall run less than half full. By boosting productivity we will make our system sustainable and enable us to improve reliability and performance for you, our customers, and dedicate resources where they are needed most. This is not an issue of bus vs. rail. Both serve the same customers. It is about being a good steward of public resources in managing the entire transportation system — including bus, rail, highways, ridesharing, bike and pedestrian programs.

It’a always motivating to read your column and especially this month’s packed with even more encouraging stories. I hope everyone in Canoga gets to read it. It’s hard to keep up with all the activity going on just in Downtown Canoga, but the West Valley News pulls it altogether for those of us living on the fringes. It’s catch up and motivating. As Huell would say, "It’s also part of California's (Canoga) gold". I pick mine up at Follow Your Heart and I do appreciate you. Family-friendly green spaces at Westfield Valencia Town Center. This is the type of landscape architecture that will be used as a model for The Village at Topanga project.

The Village at Topanga Continued from Page 8

Westfield. The Woodland Hills Warner Center Neighborhood Council PLUM Committee is actively engaged in negotiations with Westfield and Costco. Chair Dennis DiBiase, according to a report in the Daily News, will review the EIR with his committee and provide a response.

fell to the will of the people, this great wall pushed up against Victory Blvd, must fall under the weight of community opinion.” A local activist wrote. How is this opinion a solution. How do you build a structure without a wall— any structure. Modifying the arquitectural design of the wall with engaging features; now that opens room for dialog about a number of mutually agreeable options.

Recently, a color mailer was sent out, as required by law, to the residents of the surrounding communities for input. The collateral piece highlights the amenities of The Village at Topanga project and reassures the recipients about the developer’s track record of “creating retail experiences with the highest standards of design and architecture.”

Our passenger loads will still be less than what bus riders in Chicago, Philadelphia, New York and other major cities experience, and Metro fares will remain among the lowest in the country. With this approach, we also will be in a better position strategically add buses on individual lines if we detect overcrowding as ridership bounces during the economy recovery.

Westfield is a developer in the business of leasing retail space. They have 31 acres of underutilized land. Costco is a multibilliondollar business buying items directly from manufacturers, passing on the savings to its members and selling in massive quantities. They operate out of warehouse structures.

Ultimately, we will have a great public transit system that draws riders from their cars, eases traffic and makes the air we breathe cleaner, but first we have to better manage today’s transit system. We need to do more with less. That’s why we’re putting a greater emphasis on quality and productivity and balanced budgets so we can deliver to you on that promise.

Community activists and neighborhood councils are gatekeepers to their communities. They want a voice in how land is used and how a development is going to impact the quality of life in their community. They want some concessions such as: mitigation of increased traffic, aesthetically compatible architectural design, more green pedestrian-friendly spaces, support for the arts and culture and other community-oriented events and activities.

Come and meet the officers of the Topanga Police Station Open House Saturday, March 19 10AM-2PM

WVN@crowemarketingdesign.com

Ed:

Proposed bus service economies in June are designed to impact the fewest amount of customers possible. We targeted lines that have very poor ridership or duplicate Metro or municipal bus services. We took great pains to make sure that alternative service is available within a quarter mile if lines or route segments are discontinued.

Arthur T. Leahy Chief Executive Officer

Email

Include name, address, and daytime telephone. Letters may be edited for clarity and length.

There has been a great deal of emotional capital spent by some concerned community activists. “There are merits to both sides of the argument.” Wrote Kathleen Sterling on an article about The Village in the Warner Center News. “There has to be compromise on both sides.” She urged. Clearly to reach a compromise both sides have to communicate in a way that creates open dialog. First of all, each side has to understand the other’s business.

Sincerely,

Managing Editor, West Valley News 8378 Sale Avenue, West Hills, CA 91304

Tel / Fax 818-883-3374 / 818-883-9678

I realized we needed to improve service quality to ensure buses arrive on time, and that we cannot survive operating deficits that annually topped $100 million. And we had to recognize that the dynamics of transit in Los Angeles County have changed with the sharp growth of the two dozen municipal bus operators, Metro Rail and Metrolink, as well as voter approval of Measure R, a new half cent sales tax that funds a dozen new transit projects. The new and existing services have to be better integrated. We can't afford to duplicate service, especially, against the backdrop of the worst economic downturn in 80 years. So I've made organizational changes that emphasized quality over quantity. Today, we have leaner operations, cleaner buses, better on-time performance and fewer breakdowns. As a result, customer complaints in December hit an all time low. But we’re just beginning. We're ordering new buses, dedicating more resources for major bus maintenance work, such as engine replacements and vehicle overhauls, and also increased road supervision.

Write

Community people have to think like business owners; what would they do with 31 acres of land zoned for commercial development. Likewise, developers have to think like community residents. What would they like to have or not have in their neighborhood. Only then can each begin to understand each other and reach a compromise. This is time for specifics not ambiguities or exaggerated analogies. “Just as the Berlin Wall

Ray Holme Property Owner Canoga Park

SHARED BY A CYBER FRIEND to make you smile Here’s how to keep all that political ‘news’ in perspective. 1. The Wall Street Journal is read by the people who run the country. 2. The Washington Post is read by people who think they run the country. 3. The New York Times is read by people who think they should run the country and who are very good at crossword puzzles. 4. USA Today is read by people who think they ought to run the country but don't really understand The New York Times. They do, however, like their statistics shown in pie charts. 5. The Los Angeles Times is read by people who wouldn't mind running the country, if they could find the time — and if they didn’t have to leave Southern California to do it.

If you are a person who views developers with distrust and tries to find information that will put fear of disaster into susceptible ears, you may come across the following data, this writer found online about liquefaction in the San Fernando Valley. “...Areas containing very young (late Holocene) stream channel deposits where the water table lies close to (within 10 feet of) the surface may have very high susceptibility to liquefaction. Shallow groundwater tends to occur in areas along the Los Angeles River and near reservoirs, recharge facilities, and flood control basins. Thus, the greatest liquefaction susceptibility tends to be in the southern and southwestern portions of the San Fernando Valley (near the Los Angeles River) and in areas around water facilities, such as the Los Angeles Reservoir.” Now the question is, would a major developer invest millions of dollars developing land without making sure the site is free of geotechnical problems. Would it be a smart thing to do? We need the businesses that create jobs and generate tax revenue for the city. We need what The Village at Topanga will bring to the West Valley community. It’s time for compromise and concessions from all parties involved. According to John Alderson, who was also the development director of the Westfield Valencia Town Center, groundbreaking of The Village at Topanga could take place as early as January 2012, once the entitlement process is approved this year.

When you Advertise in the West Valley News You’re Online 24/7 ASK ABOUT HOW TO GET YOUR BUSINESS LISTED ON THE FIRST PAGE OF GOOGLE PLACES. Call Monika at 818.614.0362

6. The Boston Globe is read by people whose parents used to run the country and did a poor job of it, thank you very much. 7. The New York Daily News is read by people who aren’t too sure who’s running the country and don’t really care as long as they can get a seat on the train. 8. The New York Post is read by people who don't care who is running the country as long as they do something really scandalous, preferably while intoxicated. 9. The Miami Herald is read by people who are running another country, but need the baseball scores. 10. The San Francisco Chronicle is read by people who aren’t sure if there is a country or that anyone is running it; but if so, they oppose all that they stand for. There are occasional exceptions if the leaders are handicapped, minority, feminist, atheist dwarfs who also happen to be illegal aliens from any other country or galaxy, provided of course, that they are not Republicans. 11. The National Enquirer is read by people trapped in line at the grocery store. 12. The Seattle Times is read by people who have recently caught a fish and need something to wrap it in. 13. Of course, the West Valley News is read by people who about their community.

Glen Sobel, son of West Hills resident Ron Sobel, will be joining Alice Cooper’s “No More Mr Nice Guy” summer tour on drums, replacing Jimmy DeGrasso. Alice has announced a revamped band line-up. The tour will kick off in North America May 12-21, then go to South America May 25-June 3, and England & Europe June 7-July 16, before returning to North America again for the month of August


West Valley News Volume 7 Number 2 2011

PAGE 11

Topanga Employees of the Year

No Limits Fitness

Continued from Page 1

with Jon Geiger Perfect practice makes perfect Spring is in the air and a new year has borne plenty of resolutions…so now what? We hit the trails, circle dates when we aim to buy new swimwear, drop the pasta from our forks and try to come to terms with that device we’re supposed to stand on which has oddly been stowed away underneath the bed. How do we get from here to there in the fastest way possible? Not by mantras of “no pain, no gain,” not by the latest starvation diet, exercise contraption or dvd hawked on your favorite morning show, but by heeding one of my favorite sayings from another side of the world; “The water wears away the rock, not by force—but by constant falling.” We accomplish our goals in changing our body’s shape in the same way that we keep our teeth in good shape—by daily brushing. Our first goal needs to be a livable and regular routine just like brushing your teeth; and THEN, and only then, does any plan have a chance of success.

In columns to come, I will be sharing techniques for athletic performance, fat loss and conditioning practices, which have been the foundation of achievement, rehabilitation and an enhanced application of mental focus throughout my career in working with athletes, performers and a myriad of regular folks with exceptional aspirations. It has been my privilege to be a part of their journeys, and I hope now to be able to offer some thoughts which will help you in yours. Till next time just remember—the original meaning of the word “decision,” i.e., “to decide,” actually meant “to eliminate all other options.”

Captain Tom Brascia, Deputy Chief Kirk Albanese, Topanga Boosters member and event host Rickey Gelb, Lieutenant Sean Malinowski, during the Employees of the Year Luncheon at Maggiano’s Woodland Hills.

Everything starts with a clear sense of purpose and something which is important to you burning inside, which can remind you on those tough days, what it is you are fighting for. Get your mind focused and the rest will follow. Be good to yourself and believe, for if you do, you have No Limits….

Jon Geiger is an Athletic Conditioning Specialist with over 20 years of experience. He has guided countless athletes of all ages and levels, performers and regular folks of all shapes and sizes to achievements in performance, and rehabilitation of chronic physical issues while growing their will and self-belief towards manifesting change. Jon utilizes the application of elite techniques creatively integrating multiple disciplines.

RESERVE OFFICER OF THE YEAR

He is the founder of Geiger’s No Limits Training and The Academy at Geiger’s No Limits (A Training Academy devoted to Sport-Specific Conditioning for the Young Athlete). To learn more visit www.geigersnolimits.com.

RESERVE OFFICE CLARENCE “BILL” SPEER

Jon is now based in the West Valley and proudly calls it both his home and community. He would love to hear from you, and can be reached at jon@geigersnolimits.com

EMPLOYEE OF THE YEAR

POLICE OFFICER III+1 CHARLES “SEAN” DINSE OFFICER OF THE YEAR

Soon you will be able to FLEX your BizEx™ and SAVE! Strategic Business Owners Continued from Page 6

Time to Face Facts Accept the fact that it is no accident you hold this book in your hands. Out of either inspiration or desperation, you are seeking alternative approaches. Your current beliefs, habits and actions are not yielding the results you want. Odds are, you desire greater success, peace-of-mind and joy. I too want you to achieve greater pleasure from your business. Furthermore, in addition to your business plan, I want you to have a fulfilling life plan. I want you to make a life that works for you, not just make a living from your work. I want you to be successful and happy. I want to help drive your success and balance your life!

POLICE OFFICER III CESAR LARIOS CIVILIAN EMPLOYEE OF THE YEAR

CI ANALYST II CAMILLE HOWARD DETECTIVE OF THE YEAR

DETECTIVE II PAM PITCHER SUPERVISOR OF THE YEAR

LIEUTENANT I NICOLE ALBERCA Congratulations!

For change to occur, however, you must stop playing mind games and admit that something about your business is not working. While sacrificing long hours each week may have been necessary the first few years, continuation of such a frantic pace is symptomatic of deeper issues. You should not live this way! Something is wrong. Something is off. You know it in your gut. Others probably sense it in your moods, in your eyes and on your face. It is time to face reality! You and your business have some problems that require some solutions. Very simply, you can’t change what you do not openly acknowledge. A problem properly identified and acknowledged is a problem half solved. To begin the transformation and healing process, you need to do some serious reflection. Be brutally honest when you answer these questions: •Do I often question, “Why do I have to do every darn thing myself?” •Am I still working too much and making too little? •Am I trapped working “in” my business instead of “on” my business? •Do I ever wonder if business ownership is truly worth the time, effort, headaches, hassles, and sacrifices? •Do I feel trapped on a treadmill, moving faster and faster, but going nowhere? •Do I constantly face frequent interruptions and repetitive questions from my staff? •Do I go home many nights feeling mentally and physically drained? •Do I confuse busyness with accomplishment? •Do I dread the drudgery of facing and solving the same issues and problems each and every day — the burden of re-creating the wheel time and time again? •Do I daydream about regaining my sense of freedom, joy, passion, and peace-of-mind? •Do I have anxiety about drowning in projects, problems, deadlines, crises, meetings, employee issues, unanswered voicemails/emails, customer complaints, administrative trivia, and on and on? •Do I feel like a master juggler with too many balls up in the air and dreading they will soon begin hitting the floor? •Am I forever chained to a phone, computer, email, or pager? •Am I tired of having customers rely on me personally for services, solutions and satisfaction? •Am I fed up with missing family time, family events, and making other personal sacrifices on a semi-regular basis? •Do I crave more free time to do the things that matter most to me?

New Horizons’ will Help Fulfill the Dreams of Hundreds of Adults with Developmental Disabilities at their 2011 Gala Celebration New Horizons, a non-profit organization that provides a variety of services to adults with intellectual challenges, is honoring Assemblymember Bob Blumenfield, Boeing Spectrolab, Bud and Althea Brown and Lou Marino. Bob Blumenfield will receive the Partner for Brighter Futures award for his community leadership and support of New Horizons’ programs. Boeing Spectrolab will receive the Partner for Independence award in recognition of their employment of disabled adults. Bud and Althea Brown will be honored with the Dignity, Love and Compassion award for their many years of pioneering advocacy in education and services for people with developmental disabilities. Lou Marino will receive the Fredrick J. Weitkamp Service Award for his dedication to New Horizons. The ‘Fulfilling Dreams’ Gala is an annual dinner and auction to raise funds for the organizations’ programs and services for more than 800 adults with developmental disabilities throughout the San Fernando and Santa Clarita Valleys. This will be a very special evening featuring performances from Brite Lites, a dance group solely comprised of adults with intellectual and developmental challenges as well as speeches from New Horizons clients all part of the first of its kind Toastmasters Club for adults with developmental disabilities. Thursday, March 10th, 2011 at 6:30pm El Caballero Country Club, 18300 Tarzana Drive, Tarzana, CA 91356

Editor’s Note: The second half of Chapter 1 will continue on the next issue with Admit to the Problem

For more information, please contact Marilyn Simon-Gersuk at 818-221-0665


PAGE 12

West Valley News Volume 7 Number 2 2011

A WORD FROM OUR ELECTED OFFICIALS MESSAGE FROM WASHINGTON FROM…

Disclose Secret Campaign Financers In the case of Citizens United v. Federal Election Committee, the U.S. Supreme Court overturned the long-standing ban on corporate contributions to federal election campaigns, allowing advertisements funded by anonymous corporate entities with narrow interests — advertisements that directly advocate for the election or defeat of federal candidates without any disclosure or transparency. During his first State of the Union Address, President Obama summed up the situation well, saying, “American elections should [not] be bankrolled by America's most powerful interests, or worse, by foreign entities. They should be decided by the American people.” As a former board member of Common Cause California, I strongly agree. Last fall, wealthy special interests spent some five times as much as they did in the 2006 midterms, with less than half the donor identities disclosed, compared to more than 90 percent disclosed in 2006. As the New York Times reported, the American Future Fund, a conservative organization based in Iowa, spent millions of dollars on attack ads. The American Future Fund, and similar groups with anodyne names eager to influence federal government policy, was organized under a tax code provision that lets donors remain anonymous, keeping them — and their possible motivations — shrouded from the public. The shadowy groups receive six- and seven-figure checks from hidden sources, and they are spending those funds at an unprecedented rate. American Crossroads, which Republican strategist Karl Rove helped create, reportedly spent nearly $26 million on political activity that called for the election and defeat of specific congressional candidates. Americans deserve to know who financed these advertisements. Last year, I voted to increase disclosure and strengthen transparency in federal campaigns. The Democracy is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act pulls back the curtains, and lets the sun shine in on the role of special interest campaign spending.

COUNCILMEMBER TONY CARDENAS PROTESTS DISSOLUTION OF THE COMMUNITY REDEVELOPMENT AGENCY LOS ANGELES – Councilmember Tony Cárdenas, Council District Six, and other members of the Los Angeles City Council today heard arguments from the Community Redevelopment Agency (CRA) and the Los Angeles Board of Commissioners as to the potential detrimental impacts the dissolution of the CRA could have to the City of Los Angeles. Governor Jerry Brown is recommending the dissolution of the City agency and seeks to absorb an estimated $930,000,000 into the State budget. “If the state legislature and the Governor take away our City funding and authority to govern redevelopment projects and Empowerment Zones, job growth will crumble in our City,” said Cárdenas. “The CRA as well as investment incentives offered by the Empowerment Zone program have produced construction jobs, much-needed housing and long-term employment for residents in my district.” • The City would lose a $3.2 million grant for public improvement programs along key Valley thoroughfares “Projects like the redevelopment of the Panorama Tower are necessary to revitalize the community,” said Cárdenas. “Without the CRA, this dinosaur of a building will continue to scare off potential businesses from investing in Panorama City and the surrounding community.” The Council is expected to cast their vote on the agency today (March 8). “If the Governor’s Office is successful in eliminating the CRA, not only will the people in my district suffer but the entire City will feel the backward impact of this decision,” said Cárdenas. Councilmember Tony Cárdenas has represented Council District Six since 2003. The Sixth District is located in the Northeast San Fernando Valley section of the City of Los Angeles and includes the communities of Arleta, Lake Balboa, North Hollywood, Pacoima, Panorama City, Sun Valley and Van Nuys. Councilmember Cárdenas is chair of the Information Technology and Government Affairs Committee and the Board of Referred Powers; vice-chair of the Public Safety Committee and the Energy and Environment Committee; and a member of the Housing, Community and Economic Development Committee. In addition to his Los Angeles City Hall Office, Councilmember Cárdenas has field offices located in Van Nuys City Hall and in Sun Valley. The main office phone number is 213.473.7006. Inquiries can be directed to cd6.press@lacity.org.

West Valley News. We Deliver. Call 818.883.3374 COMMUNITY ADVERTISING AT AFFORDABLE RATES. CALABASAS / CANOGA PARK / CHATSWORTH / RESEDA TARZANA / WEST HILLS / WINNETKA / WOODLAND HILLS

The DISCLOSE Act requires corporations, organizations, and special interest groups to stand by their political advertising just like a candidate for office does. It will stop Wall Street, Big Oil, and U.S. corporations controlled by foreign—or even hostile—governments from secretly manipulating elections by funneling money to fly-by-night front groups that run last minute attack ads and other anonymous election advertisements. For example, Venezuelan dictator Hugo Chavez controls CITGO Oil Company, which could be making large, secret contributions to influence U.S. elections. Similarly, CEOs would need to identify themselves in their advertisements, and corporations and organizations will be required to disclose their political expenditures. The DISCLOSE Act’s common-sense transparency rules put the needs of average Americans, and not special interests, back at the center of our democracy. Last year, the legislation passed the House, but not the Senate. I am hopeful that the new Congress will pass this important legislation.

As you may know, I am retiring at the end of my term and I am not seeking re-election to the City Council on March 8, 2011. You will be receiving your ballot in the mail soon, and I don’t want you to be surprised to find that my name is not on the ballot. This election is extremely important for the future of our community and I encourage you to vote on March 8. Between now and the end of my term, our newsletter will feature highlights of our major accomplishments over the last eight years. None of these achievements would have been possible without your support. – Councilman Greig Smith, Twelfth District

Congressman Brad Sherman represents roughly half of the San Fernando Valley.

DON’T FORGET TO VOTE ON MARCH 8 Councilman Zine Leads Effort to Immediately Cut the Number of City Issued Cell Phones Continuing efforts to cut spending and save taxpayer dollars, Councilman Dennis P. Zine’s motion to reduce the number of City issued cell phones passed with a 10-0 vote at today’s City Council meeting. The motion mandates a 10% cut in the number of cell phones this fiscal year and calls for immediate contract negotiations to procure cheaper rates. This same action also asks for a report back in 90 days on the savings achieved by these cuts as well as additional analysis on any penalties incurred for early contract termination in order to realize cuts beyond 10% in the next fiscal year.

Congressman Brad Sherman visited the Canoga Park Neighborhood Council during their regular monthly Board meeting at the Canoga Park Community Center. He spoke about budget deficit problems in Washington and ways to reduce it. Eliminating subsidies for farm prices in view of strong demand from China for grain and meat, he suggested would be a good measure to start trimming the deficit. The meeting was well attended and constituents had the opportunity to ask questions.

Soon you will be able to FLEX your BizEx™ and SAVE!

Ask Your Elected Official Starting with the January 2011 issue of the West Valley News, we will publish specific questions directed to Federal, State, and City elected officials who represent your local districts in the West San Fernando Valley. This publication will publish the answers to those specific questions in the following issue, provided the answers are submitted by the respective offices of the addressed elected officials. Email questions to wvn@crowemarketingdesign.com. Comments of a partisan or derogatory nature will not be published.

“We have to start somewhere,” said Councilman Dennis P. Zine. “After reviewing the information released by the Controller concerning the number of City issued cell phones in each of the Departments, I feel compelled to begin chipping away at these numbers and get down to the bare minimum. My office currently has one of the lowest numbers of City Council issued cell phones and I am committed to making additional cuts within my own staff.” This call for cell phone reductions comes on the heels of Governor Jerry Brown implementing a similar 50% reduction in State issued cell phones. And today, Mayor Villaraigosa issued a memo asking departments to reduce expenditures from non-salary General Fund account appropriations in order to continue to mitigate this year’s budget shortfall. “We are all trying to do our part to address the City’s current financial situation,” added Councilman Zine. “I look forward to working in partnership with the Mayor and my colleagues to continue reducing unnecessary expenditures.” Councilman Zine has also recently introduced motions to place additional restrictions on authorized City travel and to ask for a review of Los Angeles City Department General Manager and Assistant General Manager salaries. Councilman Zine has taken a voluntary 10% pay cut and his entire staff is currently taking unpaid furlough days.

P.O.S.S.E. (People Organizing Safe, Secure Environments) Is your alley being used as a dumping ground? Tired of signs littering your community? Is there graffiti in your neighborhood? Are you fed-up enough to do something about it? Join Councilman Dennis P. Zine‘s Community POSSE. TAKE BACK YOUR COMMUNITY! Call my District Office at 818-756-8848


West Valley News Volume 7 Number 2 2011

PAGE 13

Business Education/Workshops LOW COST OR FREE WORKSHOPS BY VEDC VEDC also offers a comprehensive business training series for those ready to go to the next level of business success. VEDC offers comprehensive business workshops designed to transfer critical management skills to small business owners. These workshops are open and available to anyone seeking additional information on how to start, operate and successfully grow a business. Classes are reasonably priced or FREE. Workshops are offered in our different locations throughout the San Fernando Valley and Downtown Los Angeles area. Core business workshop topics include • Access to capital

• How to start a new business

• Basic legal structures of a business

• How to write a business plan

• Marketing on limited budget

• How to do business with the government

• Business record keeping

• Import / export fundamentals

• QuickBooks

• Finance & accounting

• Managing Employees

• Customer service

• Managing for profit and results

• Human resources

• E-Commerce

• Procurement assistance

VEDC also offers a comprehensive business training series for those ready to go to the next level of business success. All VEDC workshops at: VEDC (Valley Economic Development Center) 5121 Van Nuys Blvd. 3rd Floor, Van Nuys, CA Contact Lucero Montañez 818-907-9922 lmontanez@vedc.org For additional information about fees and locations, visit:

www.vedc.org

HELPING ENTREPRENEURS SUCCESSFULLY START, BUILD AND GROW THEIR BUSINESS

Celebrating Entreprenuership PAULETTE BANOZA Owner Efectiv Skin Care Salon Entreprenuership takes passion and a degree of calculated risk. Paulette relied on her years of experience as a model and her passion for skin care and wellness to open Efectiv Skin Care Salon in the heart of Old Town Center Canoga Park. Paulette’s clients benefit from the insight she brings to skin care from her modeling years. And the dedication and passion she has, to progressively improve the health and appearance of her clients’ skin. “Healthy skin is beautiful skin” she says. Let’s learn a little bit about Paulette and the individualized services she offers. Her modeling years. Paulette started out in Los Angeles with the Cunningham Agency as a runway and print model. She went to Vienna, Austria for a photo shoot and stayed for three years. Being in Europe as a Black model, she had to be sure to take care of her own skin care needs. “The makeup artists in Austria were mostly new at working with Black skin,” she recalls. “They generally thought my skin was wonderful and could stand up to anything! So, I always had to be sure to have my own skin care cleansing and foundation products on show or photo locations.” When she returned to the states, she was asked to work with teenage girls interested in modeling. Because skin care and makeup were among her passions, she accepted the challenge. “So many young ladies thought you just jumped up on the runway and start walking! There is a whole beauty regimen to be followed for inside and outside.” This is the aggregate value and experience Paulette brings to her new practice as a licensed esthetician. The business

SAN FERNANDO VALLEY SMALL BUSINESS WORKSHOPS

MARCH – APRIL 2011 HOW TO WRITE A USEFUL BUSINESS PLAN This hands-on, interactive workshop will help you write a short and long term written plan you can use to build and grow a successful and profitable business. Learn the best structure for your business plan; the information you must include for your benefit and for potential lenders or creditors; identify and focus on the key issues of your business and how to bring it all together to identify your market potential. Then join the discussion on how to put your plan into action for the best results. • Thursday, March 24, 2011 from 9:00 – 12:00 Cost $35 • Build WorkSource Center, 9207 Eton Ave., Chatsworth Connie Sparks is an author, business strategist, trainer and President of the Wade Institute, a business and capital development consulting company. Her experience, skills, and training methods has been recognized by higher education institutions, corporate America, and private organizations. Ms. Sparks has trained more than 4,000 business owners and executives throughout California. She has helped start and grow more than 100 small businesses in LA County alone.

“At Efectiv Skin Care, I don’t just offer a facial. It is a treatment and experience specifically for you and your skin care needs.” Paulette tells her clients. “There are no up-charges or add-on treatments! You get exactly what you need in your 1-hour facial!.” She adds. What about facials for men? “Men are discovering the positive effects of skin care. They have approximately 20% oilier skin and larger pores than women, so a once-per-month treatment is usually sufficient to keep the skin clear and healthy looking. Because, Efectiv Skin Care Salon offers an exclusive spa setting, there is no intimidation for guys to come in and get a much needed facial treatment.”

What about acne treatments for teens? “I specialize in acne treatments. Glycolic, Benzoyl Peroxide and Vitamin A are some of the treatments I use to help teens (and adults) to contend with their nemesis “acne.” Those who suffer from acne have to be diligent in their treatment regimen. Using home care products and having weekly or bi-monthly facial treatments is an absolute must to get and keep their skin clear and healthy-looking. Body Wraps The new addition to my skin care repertoire is body wraps. I offer the Parafango Body Wrap. Imagine, a relaxing body wrap treatment where you are painted, from head to toe, with warm paraffin wax, heated mud & seaweed, while essential oils waft away the tension. This hour and ½ long body wrap treatment was created specifically for detoxification while losing inches, and, firming and toning the skin. Giving back to the Community Paulette loves giving and working with her community. She says, “I have donated complimentary facials to several women’s organizations (including Save the Tatas Cancer Group). I have worked with Girl Scout Troops to earn beauty badges and produced annual community fashion shows to teach girls self esteem and posture.” Welcome Paulette to the community. We wish you continued success in your new venture. Contact Paulette at (818) 657-9967 to take advantage of her current Deluxe Facial Special for only $35 (Regular Price $65). Call today! Visit www.efectivskincare.com to learn more about all the signature treatments Paulette offers.

This is a FREE individual or business profile with photo offered to all advertisers who sign commitments for 6-12 issues of the West Valley News.

SELL MORE with EFFECTIVE MARKETING An energetic, interactive 3-hour workshop to help you learn effective ways to grow your business and increase sales from your marketing program. Lead by a marketing expert with more than 35 years successful business experience, the workshop begins with a presentation on how to create and execute a marketing and selling program in today’s competitive and changing market. Then you ask the questions and get answers that will be personal and practical. Ideal for existing business owners and start-ups. A great way to get started on your new year plans. • Thursday, March 24, 2011 from 10:00 – 1:00 Cost $35 • Premier America Credit Union, 19867 Prairie St., Chatsworth Ben Tenn has more than 35 years of business experience, with a focus on marketing, sales and general management. He has been a corporate executive at Disney and Activision and the co-owner of a $10 million small business. He has been an independent business consultant since 1996 serving local and national small businesses, a successful presenter of marketing and sales seminars, a columnist for the SFV Business Journal. He earned his MBA from UCLA.

Reservations required: visit www.cocsbdc.org and click on ‘Calendar.’ Or call 661-362-5900 sbdc@canyons.edu. Please arrive 10 minutes early to check in. College of the Canyons University Center, 26455 Rockwell Canyon Road, Santa Clarita, CA 91355 (661) 362 - 5900 www.cocsbdc.org

818.883.3374 www.crowemarketingdesign.com Helping Small Valley Businesses Increase Sales and Prosper ADVERTISING DESIGN / MARKETING COMMUNICATIONS / NEW MEDIA

Soon you will be able to FLEX your BizEx™ and SAVE! Cynthia Ibarra named Director of Strategic Partnerships The VEDC (Valley Economic Development Center) has named Cynthia Ibarra to the new created position of Director of Strategic Partnerships. In her new post, Ms. Ibarra will be responsible for creating and maintaining relationships with VEDC partners locally and throughout the state, including those within the banking community, government offices, business associations and technical assistance organizations for the purpose of developing and implementing various programs as VEDC expands statewide. Ms. Ibarra most recently served as the VEDC Director of Business Services where she was responsible for the agency’s 12 technical assistance programs across the greater metropolitan Los Angeles area. She has also served as VEDC’s Marketing and Development Director, where she oversaw the marketing activities for VEDC and its affiliates across 9 offices. Cynthia has developed and implemented new marketing strategies, brand and outreach campaigns during her tenure and she will continue to serve on VEDC's Marketing Board Committee. Replacing Ms. Ibarra as Director of Business Services is Robert Holguin. Mr. Holguin has over 11 years experience in small business lending, 8 years in providing business services and more than 14 years working with minority businesses in Southern California. Most recently, he has served as the Director of Business Assistance Programs for the Latino Business Chamber of Greater Los Angeles where he was instrumental in developing and deploying a full service Business Assistance Division and Technology Center. Mr. Holguin is also a past recipient of the United States Small Business Administration’s distinguished “Small Business Minority Champion of the Year” award. In his new capacity at VEDC, Mr. Holguin will oversee the Business Services Department which includes the agency’s 12 technical assistance programs in 6 locations throughout the Los Angeles area. VEDC’s Business Services Department offers one-on-one business consulting, workshops and training to community small business owners. ____________ VEDC is the largest non-profit small business lender in metro Los Angeles and offers direct micro and small business loans as well as SBA 7(a) and SBA 504 loans. VEDC has a $20 million loan portfolio and almost $40 million under management and originates loans totally more than $35 million annually to local businesses. With six locations throughout the Los Angeles area, VEDC supports the small business owner for 35 years with the goal of creating and sustaining jobs and businesses in low to moderate income communities by providing high-quality economic development services.


PAGE 14

West Valley News Volume 7 Number 2 2011

Community News/Calendar DON’T FORGET TO VOTE. On March 8, the City of Los Angeles Municipal Election will include 10 Ballot Measures of significant importance.

Clyde Porter West Valley Playhouse Box Office: (818) 884-1907 2011 SEASON

San Fernando Valley Genealogical Society

Judi Baumbach and Carolyn Cousin-Goldman are to be congratulated on achieving their DTM (Distinguished Toastmaster) designation. The highest recognition a member of Toastmasters may receive.

WE INVITE YOU TO MAKE EFFECTIVE COMMUNICATION A REALITY If you ever had to stand up in front of a group and make a presentation about your business— YOU NEED TOASTMASTERS! If you ever had to introduce an important person in a public meeting and panic at the thought because you don’t know how—YOU NEED TOASTMASTERS! If you are involved in your community and need to speak out about what you are passionate about— YOU NEED TOASTMASTERS! If you are in a position of leadership and want to improve your communication skills—YOU NEED TOASTMASTERS! Welcome to “Spirit Speaks” Toastmasters We invite you to attend one of our meetings. No reservation is required, just show up. You won't be pressured to speak or join, and there is no cost. Come prepared to enjoy yourself! Meetings: 1st and 3rd Wednesdays of the month Time: 6:30 pm to 8:30 pm

"What's New at the Los Angeles Family History Library, FHL Catalogue Use, Microfilm Ordering, Family Search and Ship Research" will be the topic of speaker, Jon Schweitzer, at the San Fernando Valley Genealogical Society March 18, 2011 meeting at 7:30 p.m. at the Meeting Room at the Chatsworth Train Station,10038 Old Depot Road, Chatsworth CA 91311. Jon Schweitzer is a teacher and consultant at the Los Angeles Regional Family History Center (LARFHC) in Los Angeles, CA. He has been doing genealogy research since 1988. He is the webmaster of the official Website for the LARFHC Join us for this interesting and informative presentation. Visitors are welcome. Our programs are free, but donations are appreciated. You can also find us at the following web site: www.rootsweb.ancestry.com/~casfvgs/index.html For more information call John Lindsay at (818)349-0878.

PERFORMANCE

SHOW CATEGORY

Gaslight The Chantilly Sisters Show Arsenic and Old Lace Summer Musical (TBA) Lily Dale Run For Your Wife

Mystery Musical Comedy Musical Comedy/Drama Comedy

DATES

Feb. 4 – Mar. 6 Apr. 1 – May 1 May 27 – June 26 July 29 – Aug 28 Sept 23 – Oct 23 Nov 18 – Dec 18

Visit our website for abstracts about each show. Show titles subject to change.

www.whctheatre.com Gaslight by Patrick Hamilton now playing through March 6, 2011 at the 167 seat West Valley Playhouse in Canoga Park. Gaslight by Patrick Hamilton tells the story of the Manninghams of Angel Street in the Pimlico district in London in 1880. Under the guise of kindliness, handsome Mr. Manningham is torturing his wife into insanity. Since her mother died of insanity, she is more than convinced that she, too, is going out of her mind. This is a thrilling and exciting game you will not soon forget. Runs Feb.4 – Mar.6, 2011

Canoga Park-West Hills Republican Women’s March luncheon meeting will be held on Wednesday, March 16 from 10:30 AM-2 PM at the Radisson Hotel in Chatsworth, 9777 Topanga Canyon Blvd. Guest speaker will be Producer Leslie Dutton, 2001 Emmy winner for her public affairs TV series L.A.’s War on Terrorism, and co-founder of The American Foundation of Women and of the Public Television Industry Corporation. Lunch is $22 and a reservation is needed. Phone: 818-894-1091.

TV Motion Picture Fund Center Education Room Calabasas Road at Mulholland Road (Right off the 101 Fwy at Valley Circle) Calabasas, CA 91302 For membership information contact: Sarah Marr, VP Membership (310) 962-5445 Jacquelyn Guardado, VP PR (818) 570-2235

Adult Education Classes, SFV Get your GED or HS diploma. Upgrade your job skills. Learn a new trade. New Culinary & ServeSafe Cert. Classes, ESL, Sat. classes. For information or to enroll, call Hughes Education & Career Center, 818-587-4335, El Camino Real Comm. Adult School, 818-595-8000, Canoga Park High School Campus, 818-673-1391, Reseda High School Campus, 818-758-3700.

FREE E-Waste Collection Saturday & Sunday March 12 & 13 9:00 a.m. to 4:00 p.m. Canoga Park Bowl parking lot 20122 Vanowen St. Canoga Park For information call (818) 989-0300

Canoga Park 100th Kick Off Celebration March 15 6:30-8:00PM Clyde Porter West Valley Playhouse 7242 Owensmouth Avenue Canoga Park, CA 91303 For information call (818) 882-4222 Mayor Antonio Villaraigosa to attend

Thurs., Fri., Sat. 8:00 pm, Sun. 2:30 pm Ticket Prices are $25.00 Reg. $23.00 Seniors and Students. Group Discounts are available. Clyde Porter’s West Valley Playhouse 7242 Owensmouth Ave., Canoga Park, CA 91303 __

Madrid Theatre www.culturela.org/madridtheatre

Canoga Park Bowl and the San Fernando Valley Symphony Orchestra PRESENT Concerts at the Bowl Wednesday Evenings at 8:00pm In the Royal Room March 9th Featuring Rhombus Records Recording Artists Thom Teresi and The Street Smart Band perform original, latin & standard jazz tunes March 16th Featuring Rich Capparela, lead vocal, guitar and keyboards Rob Davis, lead guitar; Juse Woythaler, bass guitar and Barry Kohan, drums; March 23rd A Classical Recital (TBA) March 30th

Need a Thin Mint break? Help is on the way! Girl Scouts started setting up shop throughout the Greater Los Angeles Area beginning Friday, February 25, tempting cookie lovers with eight varieties of Girl Scout Cookies, including the everpopular chocolate, minty Thin Mint flavor. More than 28,000 Girl Scouts from Girl Scouts of Greater Los Angeles (GSGLA), which encompasses all of LA County and parts of San Bernardino, Kern and Ventura counties, will be out in the community in front of grocery stores, banks and other businesses. Need help finding cookies? Visit the Cookie Locator at www.girlscoutsLA.org to find your nearest cookie booth locations.

The Blues Bandits Featuring David Reo, guitar and vocals; Jimi Dee, guitar and vocals; Gary Herbig, saxophone; Larry Muradian, bass guitar and Scott Firestone, drums Admission Free 20122 Vanowen Street, Winnetka, CA Persons under 21 years of age not admitted.

Reflections of Our Community Parents, students, and community members were on hand as awards were presented to thirteen enthusiastic students who were the prize winning participants in the Woodland Hills-Warner Center Poster Contest, Reflections of Our Community. Fifty students from grades Kindergarten through twelve participated in the poster contest, which was open to students living in, or attending school in Woodland Hills. The awards ceremony was held at Westfield Topanga on Tuesday, February 15th. Posters were on display from February 15th through February 28th. Joshua Lainez Herrera, a kindergarten student, was the grand prize winner. Karen Koe, Neighborhood Council chairperson, and Marilyn Anderson, WHWCNC Education Committee Chair, presented the awards. Sponsors of the contest included the Woodland Hills-Tarzana Chamber of Commerce, Councilman Dennis Zine, Westfield Topanga, Target, Paul Shively and Associates, and Joyce and Peter Fletcher of Plan R Marketing.


West Valley News Volume 7 Number 2 2011

PAGE 15

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ONLY $157 per month with 6-month agreement Your business promotion/advertising bundle includes: – Business card size ad in the West Valley News (See sample above) – Print ad exposure in 8 communities in the west valley – 24/7 online listing of contact information in WVN Web site – Optimized Google Places local mapping for top ten, first page placement – Monitoring of SEO keywords and period updates Call Monika Heigh at (818) 614-0362 for details. Ask her about the West Valley News 24/7 Promotion Bundle

For information about BizEx contact: Ed Crowe | CROWE MARKETING DESIGN | Since 1986 818.883.3374 Direct 818.231.4454 Mobile ecrowe@crowemarketingdesign.com If you are in business in the San Fernando Valley, you want to be part of BizEx. There are over 70,000 registered businesses operating in the San Fernando Valley.

COMING SOON! A business exchange program with value-added benefits to participating members. Be part of it.

ADVERTISE IN THE WEST VALLEY NEWS. COMMUNITY ADVERTISING AT AFFORDABLE RATES. 818.883.3374 C A L A B A S A S / C A N O G A PA R K / C H AT S W O R T H / R E S E D A / TA R Z A N A / W E S T H I L L S / W I N N E T K A / W O O D L A N D H I L L S


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West Valley News Volume 7 Number 2 2011

The West Valley News is now online 24/7. Get your business on Ed’s List of Business by Referral. Call 818.883.3374


West Valley News