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E- nsights

Monthly e-Newsletter by the Business Administration and Economics Department

NOVEMBER 2012-ISSUE 31

INSIDE THIS ISSUE: EDITORIAL 2

Editorial

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Managers’ Academy in Skopje delivers successfully the first unit

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Business Seminar Series Success Continued

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Postgraduate Induction 2012 in Sofia, Bulgaria

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City Tx Seminar Series 2012 - 2013

The University of Sheffield International Faculty, CITY College takes a step forward and presents 'CityTx' a seminar series open to the public, which are held throughout the whole year in the College's main campus in Thessaloniki.

LATEST NEWS

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Manager’s Academy in Skopje delivers successfully the first unit 5

Company Visit to MMS Advertising Agency

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Company Visit to Athenian Brewery - AMSTEL

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CSU Elections 2012-2013

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Student-Staff Committee Autumn Semester 2012

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The Managers’ Academy is established under the academic authority of the University of Sheffield International Faculty, CITY College, in collaboration with the Macedonian Chambers of Commerce and supported by the Macedonian Ministry of Education and Science. The core mission of the Managers Academy is vocational training and qualifications attainment.

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LATEST NEWS

New Opening Hours for the ILC

New Opening Hours for the ILC - 7 days a week Library Access and Services

The students asked, and we have listened. In response to your comments and feedback on the Library, we are pleased to announce that the Information & Learning Commons (ILC) will open this academic year seven (7) days a week .

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CITY Marketing Club News

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CITY Counselling Services

LATEST NEWS

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Follow Us on Facebook!

CITY Marketing Club News

10 Charity Food Donation CITY’s Sunrise Movement

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The CITY Marketing Club (cMc) is entirely run by students and supervised by lecturers and the BAED administration. There are several projects that CMC is currently working on...

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Editorial

City Tx Seminar Series The University of Sheffield International Faculty, CITY College after having delivered successfully hundreds of seminar series for the past 10 years, it now takes a step forward and presents 'CityTx' a seminar series open to the public, which are held in the College's main campus in Thessaloniki. A different talk will be taking place every Wednesday, 20:00-21:00 at the L.Sofou Auditorium. All academic departments of CITY College (Business, Psychology and Computer Science) co-organise the series with guest lecturers from all disciplines. Citytx is an interdisciplinary approach to knowledge marked with CITY's spirit to offer access to education and life-long learning to the community.

Newsletter Identity: Published monthly by the Business Administration and Economics Department, The University of Sheffield International Faculty, CITY College. Editor: Maria Zarkinou Contributors: Chris Liassidis, Dimitrios Nikolaidis, Rania Anagnostopoulou, Olga Flora, Menelaos Moustakas, Stephanie Karathanasi

NOVEMBER 2012—ISSUE 31

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Managers’ Academy in Skopje delivers successfully the first unit The Managers’ Academy is established under the academic authority of the University of Sheffield International Faculty, CITY College, in collaboration with the Macedonian Chambers of Commerce and supported by the Macedonian Ministry of Education and Science. The core mission of the Managers Academy is vocational training and qualifications attainment, including numerous complementary services that will benefit its members and advance their professional skills and status. On 23-25 November the first module was delivered and the Manager’s Academy has started officially its operation in Skopje. Dr Emanuel Gomes, Lecturer in Strategy and International Business at the University of Sheffield, Management School and Mr. Stelios Kehaghias, Senior Lecturer at the University’s International Faculty, CITY College, delivered the first module in ‘Strategic Management: Strategic Management for Small And Medium Enterprises — Building and Sustaining Competitive Advantage’. “The managers attending Academy’s programmes have huge potential to succeed in the local as well as in the international markets. From this first lecture I may say that they have great qualities, skills and knowledge. I believe that the Academy’s training will result to first-class managers and professionals ", said Dr Gomes.

The Minister of Education and Science, Mr Pance Kralev and the President of the Chambers of Commerce, Mr Zlatko Kalenikov also attended the first weekend lecture of the Managers Academy. Mr. Kalenikov, as a representative of the business community, said:"I would advise all enterprises, primarily export, service and trade, to enroll their managers in the Academy. Through the training offered companies will be able to become more competitive in both the domestic and foreign markets.” And added: “This is a very important project for our economy and companies that want to succeed and innovate should benefit from this educational opportunity”. Mr. Kralev has also pointed out the need for well-educated managers in the country: “In our country there is a shortage of highly skilled personnel. The Managers Academy offers the advantage of flexible weekend classes, allowing managers to receive training from professors from one of the world’s most reputed universities, The University of Sheffield.

NOVEMBER 2012—ISSUE 31

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Business Seminar Series - Success Continued “Developing a Competitive Advantage through Service Optimization” was the full title of the City Tx seminar delivered by Dr. Nikolaidis Dimitris, Head of Business Administration & Economics Department on Wednesday, 21 November 2012. The Seminar was open for the public and was attended both by students, alumnis and professionals. The GAPS model of Service Quality, Customers Perception of the Service Quality, Service Recovery Strategies and Employees Role in Service delivery were the main topics presented and discussed thoroughly in the seminar’s frame.

On 22 November 2012, another seminar/ guest lecture, titled “The Starbucks Experience” was delivered by Ms. Eleni Karathanasi, Marketing Specialist for Starbucks in Netherlands. Ms. Karathanasi has presented part of marketing strategies and media planning applied by Starbucks worldwide throughout a really interesting and thought provoking lecture. More seminars have been scheduled to take place in the following months.

Postgraduate Induction in Sofia, Bulgaria

The Induction Day for the postgraduate programmes of the Business Administration and Economics Department in Sofia took place on 15 November 2012, at the premises of VUZF University. The new postgraduate students were welcomed by the President of VUZF University, the Head of the Business Administration and Economics Department Dimitrios Nikolaidis, the Head of the Computer Science Department Anna Sotiriadou, as well as the Director of Postgraduate Studies Chris Liassides. During the induction, students had the chance to meet their professors and fellow students and be informed about the academic year to follow. The students were welcomed also by a previous cohort's student, who shared her experiences with them and gave them an insight about what studying at the International Faculty of the University of Sheffield feels like. The event was concluded with a cheese and wine party until late in the evening. Mr. Chris Liassidis Academic Director of Postgraduate Studies Senior Lecturer

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Company Visit to MMS Advertising Agency On Friday, 2November 2012, third level students attending the BA (Hons) in Business Studies (Marketing) programme in Thessaloniki visited the MMS Advertising Agency in the frame of company visits organised by the BAED Department. During the visit, students got a first hand look at the realworld work life of an advertising agency. Escorted by Dr. Nikolaidis & Dr. Ana Cruz on Friday the students met with the General Manager of the MMS, Dr. Tanya Kyriakidou, who gave them a tour to the premises and talked to them about the advertising industry and MMS in particular. Dr Kyriakidou referred to strategic issues of marketing and advertising and the critical aspects of an integrated marketing communications plan. During the two hour visit students had the opportunity to realise the links between academia and a true corporate environment. Overall, the students relished the opportunity to see how an advertising agency and its different departments work.

Company Visit to Athenian Brewery - AMSTEL On Monday, 5th November 2012 Mr. Chris Liassides, Director of the Postgraduate programmes at BAED Department, led a group of 2nd level undergraduate students of our Business Department to a company visit to AMSTEL Athenian Brewery in Thessaloniki. Ms. Leontiadou welcomed the students at the company’s offices and held a presentation on the AMSTEL’s marketing strategies. The students tasted beers and enjoyed a small buffet with pies and cookies. Athenian Brewery S.A. is one of the most important beer producers and traders in Greece. It was established in 1963 by a group of Greek entrepreneurs and is a member of Heineken Group N. V. In 1965, the first plant started its operation in Athens, producing Amstel beer. The second plant was inaugurated in 1974 in Thessaloniki.

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CSU Elections 2012-2013 — Welcome on Board! Congratulations to all students who participated in the elections for the CITY Student Union. Your willingness to dedicate personal time for a common cause of the entire CITY student community indicates your high level of social involvement and responsibility. Well done!!! President: Dite Gashi Public Relation Officer: Stephanie Karathanasi Welfare and Educational Officer: Nina Konstantinidou Sports and Event Officer: Maxim Cursunji Treasurer: Emilios Athanasiadis

Student-Staff Committee Autumn Semester 2012 To commence the meeting, Dr. Nikolaidis welcomed students and congratulated them on their election and performance so far. He delivered right afterwards a thorough presentation, explaining the main functions of the Student Staff Committee, as well as its importance in the learning process. He elaborated also on the wide variety of extra curricular activities organized for students including seminars, guest lectures, company visits, as well as on the developments achieved by the International Faculty in terms of accreditations (CM, BAC, AMBA) and surveys (National Student Survey). He also mentioned the Industrial Advisory Board that took place in previous academic year connecting the Faculty with the real industrial field and the Summer School which is planned to take place in Thessaloniki for Postgraduate students of the University of Sheffield during summer months (Summer 2013). Finally he provided a short report of the Periodic Review that the Department had to go through – as it does every five years. A high level of satisfaction for the quality of teaching was recorded throughout the meeting. Students are enjoying their studies and have reported very positively on their lecturers and in general on the operation of the Department. No major problems were identified and the minor issues have already been tackled or are in the process of rectifying them, where possible. We are very pleased as a Department, since there are no major issues. We are committed to continue performing at the highest possible level to sustain the environment of cooperation and progress we have established. For all of us, administrative and teaching personnel, this will always be A PRIORITY. Dr. Nikolaidis, Head of BAED, comments: “I would like to thank everyone for your participation and for your significant contribution in our effort to improve our functions in every aspect. Step by step, day by day, we try to identify areas of improvement and we take actions. We are never happy of our performance; we change towards the better and we will continue to change.” He continues: “Our philosophy is simple: With you being at the center, we build the leaders of the future. I want to ensure you for one thing: great effort and genuine care by all lecturers and administrative personnel is there; take advantage of this. We are not doing our job as usual. All of us here we are dedicated to make this school even better and keep it at a top level. Can we improve things? Definitely we can. Can we do more things? The answer to it is also ‘Yes’.” “What we need to do is to stay focused in your personal and professional development; to continue enhancing our communication; to avoid negativity & continue having a positive attitude and goodwill; and to engage more in every curricular or extracurricular activity. We are here to show you ways of learning and improving. You are the planners of your future….we are the facilitators. Please keep in mind one thing: YOU WILL EARN YOUR LIFE, YOUR FUTURE, YOUR DEGREES. No one will give you nothing for free.“ NOVEMBER 2012—ISSUE 31

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New opening hours for the ILC - 7 Days a week Library Access & Services The students asked, and we have listened. In response to your comments and feedback on the Library, we are pleased to announce that the Information & Learning Commons (ILC) will open this academic year seven (7) days a week to further improve access and services to the students. The ILC trusts that this service will help to address the diversity of needs, such as students with work commitments and students who need to access library resources and facilities outside the standard working days. The new ILC working schedule is: Monday to Friday: 09:00 – 21:00 Saturday & Sunday: 11:00 – 17:00 If you therefore need a 7day accessible place for independent study, research, or group work the ILC will now be available for students on weekends as well. Key Facilities & Services During the extended opening days, you will be able to access: Study spaces & Study rooms Print materials (such as books, journals, academic staff key publications, dissertations, etc.) Electronic resources (such as e-journals, databases, digital libraries) ABEKT Library catalogue Printing, scanning and copying facilities Enquiry service with one to one assistance to users Loan services Computers and wireless access IT support The Library's website is a 24/7 gateway to electronic resources and services. We hope that the increased access to library resources, services & facilities will give you the opportunity plan your study needs with more flexibility and improve the quality of your academic work.

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CITY Marketing Club (CMC) News

The CITY Marketing Club (cMc) is entirely run by students and supervised by lecturers and the BAED administration. The board was established through an election procedure at the first cMc meeting. From left to right: 1. Menelaos Moustakas (President) 2. Christy Gofa (Communication officer) 3. Stephanie Karathanasi (Vice-President) 4.Nina Konstantinidou (Secretary) 5. Zlatina Gubatova (Communication officer) 6.Andi Dervishi (Treasurer) …and meet the members There are several projects that CMC is currently working on, such as Christmas events -improving the cMc website with support from Maria Gaci of the Computer Science Departm e n t -creating a marketing plan for TOWER, Thessaloniki Organisation for Women’s Employment and Res o u r c e s -The development of an audiovisual platform for the marketing department

Special Thanks to Dr. Cruz, Dr. Kapoulas, Dr. Nikoalidis and all club members for their support and contribution to the club!

cMc Christmas starts on 5th December with the International Faculty premises’ decoration along with a cookie buffet. December 7th, you’re all welcome to join cMc for the company visit at 3 Venizelou. Furthermore, a one-day Christmas trip on December 14th is scheduled to the picturesque city of Drama for enjoying a wine tasting seminar at Chateau Costas Lazaridis, and getting a glimpse of the ‘Dream Village of Santa Claus’. Tickets for this day trip are 20 euro’s which include transportation, wine seminar, and dinner. Our main target of collecting money for this trip as well as the Christmas party, is to raise funds collect for the Down-syndrome organization of Thessaloniki. The current calendar year is to finish with a legendary Christmas charity party at Via Sofou on December 19th. Santa is waiting for you so be there and let’s have a blast!

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CITY Counselling Services The Psychology Department of the University of Sheffield International Faculty, CITY College offers a free-of-charge counselling service to all students or staff who feel they need to explore their feelings and relationships more effectively. The service gives a chance to really look at issues in some depth and gain a more confident perspective. When you first meet your counsellor, she/he will listen carefully to what is troubling you and will ask you some questions. The counsellor will encourage you to express your thoughts and feelings, explore the issues of concern, and discover/clarify ways of living more resourcefully. The work you will do together will be about helping you to find the right solutions for you, rather than telling you what to do. Counselling sessions last for about 50 minutes and the number of sessions offered will vary depending to your needs. Usually an agreed number of sessions are scheduled on a weekly basis and the maximum number of sessions that can be scheduled is 5. What happens in the sessions is absolutely confidential. To book an appointment, please call the reception of the Strategakis building to discuss your options for beginning the counselling process or write to counselling@city.academic.gr

Follow Us on Facebook!

Via the official page of BAED on Facebook, current students, alumni, staff and many others have the opportunity to get informed about seminars and events, keep pace with all the latest developments taking place at the department, network with academics and business people, stay in touch with lecturers and former classmates.

Join our new page today and become part of our growing family! www.facebook.com/www.citybaed.gr

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E-nsights, Issue 31, November 2012  
E-nsights, Issue 31, November 2012  

Monthly e-newsletter by the Business Administration & Economics Department, The University of Sheffield International Faculty, CITY College

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