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Nigel dzavakwa OUGD503 RESPONSIVE

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Radio City Music Hall nas nye nyc The Radio city music hall brief was issued through talent house and was a massive opportunity for me to create some work for one of my favourite hip hop artists. The brief itself was to design a poster for the New York native rapper Nas for his scheduled New Years Eve appearance at the famous Radio city music hall. The winning poster would be picked by Nas himself and would be used as the face of the New Years Eve event with hundreds of posters being sold at the venue with the half the proceeds going to the winning designer and the rest towards a charitable cause. I enjoyed doing this brief because it was the perfect platform to merge my artistry with hip-hop music that could potentially be seen at such a huge event. The album cover from one of Nas most recent albums inspired the concept of the poster and the use of colour derived from style of Nas music which has influences from jazz music which I felt would be relevant especially with the history of the world famous venue.

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The album cover from one of Nas most recent albums inspired the concept of the poster and the use of colour derived from style of Nas music which has influences from jazz music which I felt would be relevant especially with the history of the world famous venue. In the end I was unable to secure the winning vote however the experience taught me as a designer to consider carefully when choosing briefs from certain sights as the outlet that provided the brief may not necessarily have judges on design and talent but popularity instead which I feel can rob true designers of fantastic opportunities, in this instance I learnt particularly with this design outlet its not necessarily about the quality of your work but the popularity you work can get based on


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Secret 7” nas Secret 7” provides the platform to create unique, one of a kind pieces of art and all for a positive cause. Year after year a series of incredible world-renowned artists are the inspiration for designers around the world to create unique work based on a title track from each artist. The competition enables the designer to create their own interpretation of the title track which is then shortlisted and selected to feature amongst 700 other one of a kind vinyl sleeves which are exhibited in a gallery located in east London for a week with all the proceeds going to a charitable cause.

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This being my first time designing for secret 7”, I chose to convey my interpretation of Nas’ latest song entitled “The Don”. With this concept I went simple and portrayed the artists face on the vinyl sleeve as this is a re-occurring theme throughout his entire album discography. I went for more flesh tone colours and kept it simple with a black background to make it subtle but stand out from the rest.


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Secret 7” public enemny Secret 7” provides the platform to create unique, one of a kind pieces of art and all for a positive cause. Year after year a series of incredible world-renowned artists are the inspiration for designers around the world to create unique work based on a title track from each artist. The competition enables the designer to create their own interpretation of the title track which is then shortlisted and selected to feature amongst 700 other one of a kind vinyl sleeves which are exhibited in a gallery located in east London for a week with all the proceeds going to a charitable cause. This being my first time designing for secret 7”, I chose to convey my interpretation of legendary hip-hop group Public Enemy’s smash hit “Harder that you think”. I chose this brief in particular to convey my idea of what the song embodied. The subject matter within the song is somewhat complex but the message I took from it was about the music industry and the lack of substance within artist’s material and the exploitation of such a positive music genre with artists disillusioned with the money and fame instead of preaching positivity and educating its audience at the same time.

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For the record sleeve I used stacks of money as symbolism for what is driving the music industry today and as a teaser included the illuminati symbol on the bands not as a suggestion that the industry is being run by them, but to illustrate the higher powers who are dictating the quality of music coming out today and to also get people discussing the state of music today. Ultimately I think my sleeve was received positively as it won and taught me to consider the message you are trying to interpret within you art but to also get people to start thinking and debating about the subject matter in a positive manner.


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IDENTITY logo design This brief I encountered on designcrowd which an website which compiles an array of design project ranging from logo to t shirt designs. Briefs are uploaded online and is accessible for designers the world over. This brief in particular was to design a logo for a research project called “IMPACT� which specialized in clinical science to help patient care and outcomes. I used this brief as an opportunity for quick fire briefs that could enable me to respond to a problem as soon as I could. My concept was to symbolize the identity of the project and what its about in its simplest form, science. The logo itself is comprised of shapes in the form of molecules with the text of the project in upper case serif font to convey a sophisticated, intellectual look.

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UGG give men permission to buy into ugg Give permission to Ugg was a brief I found challenging immediately at first glance. The brief was issued by YCN and challenged designers to develop innovative ideas to create awareness about Uggs mens wear range. From my perspective Ugg have struggled in identifying with the male audience as in recent years their trademark sheepskin boots have been immensely popular amongst women and thus has created this misconception associating the brand with women. My reason for choosing this brief was simply a personal challenge for myself to see if I could be able to change the image of the brand and potentially identify it with a male audience. My idea within this brief was to step way outside the box and attempt to engage men into the brand like I thought it had never been done before, through humour. My concept was to use the female form entice men into first noticing the brand but also to be humerous at the same time and trying to make it easier for men to warm to the idea of evening buying into the brand

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I created a series of promotional posters using sexual innuendos as humor that would be associated with the image of the brand to get people noticing the brand and thus paying attention and hopefully finding the courage to potentially buy into the product. Since sheepskin boots and uggs are synonymous with each other I used the sexual term of “knocking boots� as a way of creating controversy and humor but also keeping in mind that the world of advertising thrives through the exposure of sex or sexuality and using that to engage the audience but also doing it in a playful humorous manor. The experience through the course of this brief was some what frustrating in the sense of engaging a target audience with a brand that has alienated the audience. If there’s one thing I could take away from this brief is thinking completely out of the box and doing things in an unorthodox way to engage a target audience into buying into a brand that subsequently is conveyed as a female brand.


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Ted Baker London

introduce ted baker to a country of your choice Ted Baker is an ever expanding fashion label crossing over various different countries around the world and is still pushing the envelope on men’s and women’s fashion with a unique British identity. The concept of this brief was to introduce Ted Baker to a country of your chose ranging from USA, Japan, china but to name a few. In this particular instance I would be collaborating with a partner and which I have to say has been the most substantial brief I have worked on and one that I was thoroughly interested in from the beginning. The experience taught me a lot especially working within a partnership as we had to outline our strengths and weaknesses from the start and develop and understanding of the processes we would have to take in order to overcome these weaknesses and achieve the common goal of executing our concept effectively with a clear message that could potentially work if commissioned by Ted Baker himself.

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One of the most important lessons I learnt from this partnership and experience is the communication between you and your partner is key because it allows the design process to be analysed collectively and is such an integral part and helps further develop concepts and ideas between one another. Through the course of the brief I found myself creating a range of concepts and discussing them all further with Simon who also had the ability to focus and execute tasks in order to keep the ball moving and making sure we stayed on task with everything we had to do. Our main concept was introducing the unique, regal British identity towards the Parisian elite. The concept came from conveying a sense of class and royal stature commonly associated with the British but also the royal family and bringing it to the fashion capital world, globally renowned for their Parisian style and identity for high-end couture fashion.


The final resolutions were successful in conveying our message through by engaging the consumer first with a stunning perfume bottle design, which was accompanied with a focused strategy of promoting the brand virally through social media and advertising.

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In the end I also learnt within this brief the importance of getting things horribly wrong in order to rectify them and hitting the ball on the mark. Collectively throughout the process our mistakes and errors only propelled me and Simon to strive for better within us developing a very professional work ethic but also aiming to reflect our blood sweat and tears through our work which I feel will speak for itself when it is handed over for further evaluation.

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