Allie Toothman Internship Portfolio Summer 2009
The planning of the Pool Party Patrols increased my thinking to become more creative,
and spontaneous. Sometimes if events were not working as planned, I would have to think of something else quickly, and without hesitation. It evolved my perceptive of thinking to a much greater level pertaining to quickness, efficiency and consistency.
Final Analysis of the Internship
As mentioned earlier, a classroom can only provide certain types of information about a
subject. The memorizing of definitions limits a student’s knowledge providing specific terms. Applying those terms into practical experience through a classroom is vague, and regardless they still cannot teach a student what it really feels like to plan a successful event, or to understand how research is just as important as the promotion itself. Sitting inside a classroom will never allow students to pertain these things. However, the internship with CIL‐FM can allow students to develop these experiences, and so much more. The Marketing/Public Relations internship with CIL‐FM accommodated many positive benefits in providing practical experiences that developed myself with more sense of awareness, understanding, and confidence pertaining to my field of study.
The internship allowed me to become aware of how important research is, and how
that research is applied to develop a more successful planning of an event because the promotions are what help sell the image the company is trying to portray. If a promotion for a business is a success, it can help assist the company in creating a strong brand image. Getting the company name and logo out there where people become more aware of the business and create a good image for the business inside their minds is critical, because I have learned through this internship that a company’s image is whatever the customer says it is. Becoming