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Analysis Questions

CGD101—Design Theory

Line: •What is the name of the company, organization or individual utilizing this website? The company or organization is actually the Military. The URL for this website is http://www. gocoastguard.com/

• LINE is being used in the design to: (Check all that apply)

X Create a mood

___Organize other elements on the page

___Create texture through illustration

• Please thoroughly explain your answer to the question above and analyze/describe how this advertisement or website uses LINE. The mood that this page creates for me with the line with the coastguard in the middle of it is feeling proud because the logo is important to me because my older brother josh is in the coastguard, and might get someone into the mood to join the coastguard, I know I wanted to join the coastguard at one point in my past before I decide to go to college • Please describe the effectiveness of the use of LINE in this design. The effectiveness of the red at the top of the page and the coastguard logo is extremely effective for me due to the fact that my older brother Josh is actually in the coastguard, like I said before and another reason it is so effective is since he is in the coastguard is I have seen the red with the logo in the middle on most of the vehicles in the coastguard, The logos and red lines are mainly on the boats, helicopters, and the planes that they use to help recognize who the boats, helicopters, and planes are. • Who is the primary audience of the advertisement or website? The primary audience is for anyone that want join the military and serve our country specifically the coastguard to become a rescue swimmer or join any other career that the coastguard offers, or even just looks at what they offer for careers.


Shape: •

What is the product or service being advertised?

The product that is being sold is a .338 Lapua Magnum rifle, Model 98B Barrett Sniper Rifle.

SHAPE is being used in the design in the following way(s): (Check all that apply)

___Photos and illustrations are creating shape through the actual shape and content of the art.

X Line or a line illustration is creating the predominant shape

___Type is creating the predominant shape

X Shaded or colored areas are creating the predominant shape

X Shape is sustaining the viewer’s interest.

X Shape is organizing the page

X Shape is helping the viewer understand the concept

X Shape is leading the viewer’s eye through the design

Please thoroughly explain your answer to the question above and analyze/describe how this advertisement or website uses SHAPE.

The way the advertisement uses the above answers due to they use line to create the impression that the gun is pushed into the dirt. The use of shading or colored areas helps to notice that the gun is not part of the dirt and makes it pop more. The shape of the rifle defiantly sustaining the viewer’s interest due to that the rifle look very powerful and looks like a really nice rifle to own. The shape also helps to organize the advertising due to it is the only shape that is remotely that long and the rest of the shapes have rigged edges. It is very easy to understand the concept because the concept is pretty basic; the gun is very tough it even says it in the advertisement. The shape leads the viewer’s eyes through the design with the help of shaded edges. •

Please describe the effectiveness of the use of SHAPE in this design.

The effectiveness of the shape in this design is very effective at least for people who know what it is and what it does and how powerful this rifle really is. Personally I know what a .50 caliber sniper rifle is and they are very cool. •

Who is the primary audience of the advertisement or website?

The primary audience for this advertisement is mainly people who like guns even more so people who are sharp shooters and also who would want to own a .338 Lapua Magnum rifle.


Dylan Graham

Texture: •What is the name of the company, organization or individual utilizing this website? The URL is http://www.bioshock2game.com/en/. • TEXTURE is being used in the design to: (Check all that apply)

X Create a particular mood or feeling

X Fill individual shapes or areas

X Reinforce or support the concept of the design

• Please thoroughly explain your answer to the question above and analyze/describe how this advertisement or website uses TEXTURE. The webpage uses all three listed above easy the website quickly has a mood and you can see it right away and it is creepy and gives you the feeling of due to the rusty wall it is also creepy due to the amount of darkness on the website. The texture in all over this webpage there is rusty and makes it look rough; also with the water reflection is very prismatic. The texture reinforces the concept of the design because the design looks very dark and metaling. • Please describe the effectiveness of the use of TEXTURE in this design.

The effectiveness on this webpage is very high. When you look at the screen you see what looks like a rusted metal wall. You can also make out the reflection of water on the wall and a person in old fashion scuba gear. Since this a website for a game that I looked into and seen what it is about. The game takes place in a metal city under water.

• Who is the primary audience of the advertisement or website? The primary audience for this website is mainly gamers that may or may not know about this game and want to check out the website out and see what the game is about.


Dylan Graham

Balance: •

What is the product or service being advertised?

The products being sold are Weather Tech floor mats for your vehicle. • BALANCE is being used in the design in the following way(s): (Check all that apply)

X To create a mood. ___Symmetrical balance is reinforcing the message—such as; serious, conservative, sophisticated, stable, elegant, etc. X Asymmetrical balance is reinforcing the message—such as; relaxed, informal, freeform, creative, etc.

___To create visual tension by being obviously unbalanced.

• Please thoroughly explain your answer to the question above and analyze/describe in your own words how this advertisement or website uses BALANCE.

The balance creates the mood of dependability or reliability for the product. The asymmetrical balance is decent both pages have text at the top then have floor mats in the middle of the page with text saying what vehicles the photos were taken in, and then there are other photos toward the bottom of the page with more text on top and bottom of those photos. The only thing that makes this advertisement not mirror like is that they use different floor mats to show that they have more than one car band of mats.

• Please describe the effectiveness of the use of BALANCE in this design. The effectiveness of balance in this two page advertisement is good they are almost mirror like but the page that says complete coverage at the top the five little pictures are a little higher then on the Weather Tech page. • Who is the primary audience of the advertisement or website? The primary audiences for this advertisement are people that are looking for car supplies such as floor mats for either a new or old vehicle


Dylan Graham

Contrast: •

What is the product or service being advertised? There is really not a product being sold, the advertisement is for a foundation to help save animals or anything that live in the water.

• CONTRAST is being used in the design in the following way(s): (Check all that apply)

X Strengthen an idea; support the message.

___To create a contradiction (BIG written in very small type).

X Contrasting colors

___Contrasting values

X Contrasting shapes

X Contrasting texture

___Contrasting typography

• Please thoroughly explain your answer to the question above and analyze/describe in your own words how this advertisement or website uses CONTRAST. The advertisement uses contrast to strengthen the idea the animals can’t defend them self’s by wearing armor. Also contrast color due to the fact there are only two colors black and the armor color. Contrasts shape for the different panels on the armor. Also contrasts texture from the rusty or battle worn armor that is on the page. • Please describe the effectiveness of the use of CONTRAST in this design. The effectiveness is pretty good there is a lot of white space in this advertisement due to the fact the designer probably did not want to overwhelm the audience. Other than the white space there is some text and what looks like an armored otter. Due to the otter being the only thing on the page other than some text that is what the creator wanted you to see first. • Who is the primary audience of the advertisement or website? The primary audience is people who have soft hearts for animals and might want to donate to help the foundation rescue defenseless animals.


Unity: •

What is the product or service being advertised? The product being sold is a carbine rifle.

• UNITY is being used in the design to: (Check all that apply)

X Provide consistency ___Unify the design with consistent elements (grouped/repeating elements)

X Lead the viewer’s eye through the design

• Please thoroughly explain your answer to the question above and analyze/describe how this advertisement or website uses UNITY. This advertisement was all three of the above checked because it provides consistency due to the camouflage vest with the green strap and the silencer on it with the light brown colored carbine and that is one of the colors in the camouflage vest. The design leads the viewer’s eye through it due to the fact that it is not centered and has the camouflage vest, the words INDIVIDUAL CARBINE, and the carbine all at an angle. That is the first thing the designer wanted you to see then as you see the words INDIVIDUAL CARBINE you notice that the background is the American flag. • Please describe the effectiveness of the use of UNITY in this design. The effectiveness of the design is high with the carbine on top of the camouflage vest the color of the carbine fits in with the vest, and makes you think military. The American flag as the background makes it even more effective. • Who is the primary audience of the advertisement or website? The primary audience for this advertisement is military personal, and anyone that wants to own a reliable carbine that can own one.


Value: • What is the name of the company, organization or individual utilizing this website? The name of the company is NetherRealm Studios and the he URL is http://www. themortalkombat.com/age-gate?redirect=/ • VALUE is being used in the design in the following way(s): (Check all that apply)

X Creates a mood or feeling X Creates contrast X Creates movement and direction

• Please thoroughly explain your answer to the question above and analyze/describe in your own words how this advertisement or website uses VALUE. The way that the website creates mood or feeling is by the darkness the mood is just dark and it creates a feeling that you are unwanted there. The website also creates contrast by having it go from lighter in the middle of the page to darker as you get further from the middle of the page. Also the website creates movement and direction from the bottom of the page to the top of the page by having light from either lava or fire coming from possible a crack in the ground or a hole and also what looks like lava spilling over the wall. • Please describe the effectiveness of the use of VALUE in this design. The effectiveness of this website a very high it is dark and uses lights from what could be either lava of even fire that by itself gives the page a lot of character. Also as you look in the middle it start of well lighted the as you go to the side it gets darker and darker. • Who is the primary audience of the advertisement or website? The primary audience for this website is basically anyone that wants to look up the game and look at all the characters stats.


Color: •

What is the name of the company, organization or individual utilizing this website? The company is name is Edible Arrangements and their URL is www.ediblearrangements.com/

• COLOR is being used in the design in the following way(s): (Check all that apply)

X Creates a mood or feeling

___Creates visual tension and movement

X Provides unity and balance

X Provides structure and forms a grid in a design

X Provides a sense of order

X Creates harmony

• Please thoroughly explain your answer to the question above and analyze/describe in your own words how this advertisement or website uses COLOR. Edible Arrangements uses 5 out of the 6 option above by, it creates a relaxed feeling by all the light colors and pictures of fresh fruit. The website also provides unity and balance by the colors that they are using, and for balance they stay with a theme and don’t stray away from it. The website creates a grid due to the fact that they use boxes on the screen capture the boxes go a row or 3 then a row or 4. They created order by using the color and the boxes and that they are organized. Due to the fact that they use only a certain amount of color that also go with the arrangements it creates harmony. • Please describe the effectiveness of the use of COLOR in this design. The effectiveness is high there is a use of yellows, greens, and oranges from looking at what their product look like you can tell where they got the colors from • Who is the primary audience of the advertisement or website? The primary audience are people who want to by someone special in there life something nice and what else but flower shaped fruit.

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