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Spring/Summer Footwear Collection

Created First Amongst Equals

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Since making the first pair of sneakers in my bedroom in London, 2002, the feeling of putting on a pair of shoes you created from scratch still gives me a rush. Beyond all the long flights, huge factories, trade shows, great people and occasional woes, trying to re-create this feeling for every single person that wears the shoes we send out into the world is the end game. To love what you do is to never work a day in your life. DQ

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Spring Summer Footwear Collection 2011 004 008 028 040 042 044 090 110 118 126

CREATED FIRST AMONGST EQUALS

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INTRO TRIP 1970 TEST YOUR SKILLS WE GOT SOLE SLAB PAVE DROPS TEAM GLOBAL NETWORK

Design & Copyright Supremebeing 2011

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FOOTWEAR

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008

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TRIP

TRIP TRIP-SYNTH/9117:WHITE/CROC

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009

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TRIP

010

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TRIP TRIP-SYNTH/9112:BLACK/PURPLE

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011

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TRIP

012

TRIP-SYNTH/9113:WHITE/RED

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TRIP

013

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Trip The U.S. calls the style a “Jogger”, the UK calls them “Runners”. The shape is timeless and hails back to the days when athletes wore them, and not to just look good in as people do today. Tipping our cap to this heritage, we decided that this construction should become a core part of our range. After over 2 years of development, 3 different factories and a load of air miles we created the TRIP with some core rules in place: • Must be made in a certified sports shoe factory for quality and durability • Slim line, elegant shape that doesn’t look chunky on the foot • Lightweight and free of that heavy sole unit that typifies post 90’s runners • Pattern structure that lets us spray fresh colour ways at the style each season and is identifiable on the street as Supremebeing • Original look and feel, hailing back to the heritage that made us fall in love with this shape back in the 1970 and 80’s • To run the style through the seasons so we can always get hold of a pair Current studies suggest that running in bare feet is the healthiest way to train. So if you are doing a marathon, rock the skin. Apply the TRIP for day and evening pursuits at your leisure.

014

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TRIP-SYNTH/9110:BLACK/BLUE

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015

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TRIP

016

TRIP-SYNTH/9114:BLACK/GREY

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TRIP SBFW Footwear LookBook.indd 17

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TRIP

018

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TRIP TRIP-SYNTH/9115:WHITE/GREY

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019

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TRIP

020

TRIP-SYNTH/9116:BLACK/CROC

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TRIP

021

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TRIP

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TRIP TRIP-SYNTH/9117:WHITE/CROC

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023

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TRIP

TRIP SS2011

TRIP-SYNTH/9112:BLACK/PURPLE

TRIP-SYNTH/9113:WHITE/RED

TRIP-SYNTH/9115:WHITE/GREY

TRIP-SYNTH/9110:BLACK/BLUE

TRIP-SYNTH/9116:BLACK/CROC

TRIP-SYNTH/9114:BLACK/GREY

TRIP-SYNTH/9117:WHITE/CROC

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026

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028

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1970 1970-LEATHER/9122:WHITE

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029

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1970

1970 Super comfortable soft leathers and a fresh new sole unit combine in our signature style for SS11. Blending a love for original basketball silhouettes with the Supremebeing unique asymmetrical cut, the 1970 just keeps looking better season on season. In re-designing our classic style we took some elements into account: • A slim elegant shaped sole unit and last that aims to compliment and work in unison with the stability and comfort afforded by a basketball fit. • Quality leathers that look better with time. Manufactured in a luxury centric factory. • A unique asymmetric style so you can so you can get them on without undoing the laces. • Wide lace opening and short toe so the shoe looks balanced even on a size 12 foot. A staple in the Supremebeing range this core style drops into shops worldwide all year round.

030

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1970 1970-LEATHER/9121:BLACK

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031

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1970

032

1970-LEATHER/9122:WHITE

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1970

033

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1970

034

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1970 1970-LEATHER/9125:BLUE

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035

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1970

036

1970-LEATHER/9124:BROWN

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1970

037

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1970

1970 SS2011

1970-LEATHER/9121:BLACK

1970-LEATHER/9125:BLUE

1970-LEATHER/9122:WHITE

1970-LEATHER/9124:BROWN

038

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TEST YOUR SKILLS “Known to the world as Yoc, Supremebeing’s Creative Director and co-founder needs a mention this season. Having designed graphics and products for some of the world’s most prestigious companies for the past 22 years, he has been the driving force behind our creative endeavours and a mentor to the whole team at Supremebeing throughout his tenure. Moving in the shadows and steering clear of the limelight, great talent rarely needs re-affirmation. I tip my hat to you”. DQ

041

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042

TECHNICAL DRAWING:1970 SOLE UNIT

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WE GOT SOLE Constantly improving durability, style and flexibility of our sole unit is key part of the sneaker design process. In the early days it was hard to afford the technical expertise to bring this to fruition. So when DQ met a couple of top notch sole unit technicians from a major footwear company while playing 8 ball in Bangkok he asked for a little advice and a phone number or 2. The result is our 3 new sole units. Flexible, durable and crafted by masters.

WE GOT SOLE

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043

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BORN & RAISED IN ENGLAND

044

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SLAB

SLAB SLAB-LEATHER/9095:CYAN

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045

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SLAB

046

SLAB-PREMIUM-LEATHER/9098:BLACK-TUMBLE

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SLAB

047

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SLAB

048

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SLAB SLAB-PREMIUM-LEATHER/9099:WHITE TUMBLE

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049

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SLAB

050

SLAB-PREMIUM-LEATHER/9128:CARAMEL

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SLAB

051

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SLAB SBFW Footwear LookBook.indd 52

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SLAB SLAB-PREMIUM-LEATHER/9129:BLACK

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053

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SLAB

054

SLAB-PREMIUM-LEATHER/9126:GREY

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SLAB

055

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SLAB

056

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SLAB SLAB-PREMIUM-LEATHER/9127:CHOCOLATE

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057

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SLAB

058

SLAB-LEATHER/9093:PURPLE

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SLAB

059

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SLAB When designing the SLAB in 2007 we put a few elements together that were signature to both Supremebeing and to what we wore when we were kids.

SLAB

• A short toe to keep the feet looking small and to reduce the “boat effect” • A hand crafted slim line last (the forms all shoes are built on) shape to maintain the elegance of the foot • A wide lace opening as we had in the 80’s/90’s skate shoes • Simple canvas and leather build with a vulcanized sole unit as a nod to the history of where our sneaker culture grew from • Asymmetrical design as is signature to the Supremebeing Footwear DNA • A distinctive pattern structure on the lateral quarter panel of the shoe At Supremebeing we have always been interested and respectful of the companies that gave us our sneaker passion. At the same time we aim to create unique, elegant products for a new generation of sneaker lovers Sport is for the big brands, leave music and the street to the underground. Step Correct.

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SLAB SLAB-LEATHER/9095:CYAN

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061

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062

SLAB-LEATHER/9094:RED

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SLAB/9094:LEATHER/RED

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SLAB

064

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SLAB SLAB-CHECK/9088:BLUE/RED

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065

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SLAB

066

SLAB-CHECK/9089:GREY/BABY BLUE

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SLAB

067

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SLAB

068

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SLAB SLAB-CHECK/9090:BLACK/KHAKI

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069

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SLAB

070

SLAB-CANVAS/9080:BLACK/PURPLE

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SLAB

071

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SLAB

072

SLAB-CANVAS/9081:WHITE/RED

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SLAB

073

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SLAB

074

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SLAB SLAB-CANVAS/9082:BLACK/RED

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075

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SLAB

076

SLAB-CANVAS/9085:WHITE/AQUA

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SLAB

077

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SLAB

078

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SLAB SLAB-CANVAS/9086:WHITE/PURPLE

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079

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SLAB

080

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SLAB SLAB-CANVAS/9087:RED/BLACK

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081

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SLAB

082

SLAB-LEATHER/9096:WHITE/YELLOW

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SLAB

083

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SLAB

084

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SLAB SLAB-LEATHER/9097:WHITE/BLUE

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085

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SLAB SS2011

SLAB-PREMIUM-LEATHER/9099:WHITE TUMBLE

SLAB-PREMIUM-LEATHER/9128:CARAMEL

SLAB

SLAB-PREMIUM-LEATHER/9098:BLACK TUMBLE

SLAB-PREMIUM-LEATHER/9129:BLACK

SLAB-PREMIUM-LEATHER/9126:GREY

SLAB-LEATHER/9095:CYAN

SLAB-PREMIUM-LEATHER/9127:CHOCOLATE

SLAB-LEATHER/9094:RED

SLAB-LEATHER/9093:PURPLE

SLAB-CHECK/9088:BLUE/RED

086

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SLAB-CHECK/9090:BLACK/KHAKI

SLAB-CANVAS/9080:BLACK/PURPLE

SLAB

SLAB-CHECK/9089:GREY/BABY BLUE

SLAB-CANVAS/9081:WHITE/RED

SLAB-CANVAS/9082:BLACK/RED

SLAB-CANVAS/9087:RED/BLACK

SLAB-CANVAS/9085:WHITE/AQUA

SLAB-LEATHER/9096:WHITE/YELLOW

SLAB-CANVAS/9086:WHITE/PURPLE

SLAB-LEATHER/9097:WHITE/BLUE

087

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090

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PAVE

PAVE PAVE-CANVAS/9106:WHITE/AQUA

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091

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PAVE

092

PAVE-CANVAS-SUEDE/9102:BLACK

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PAVE

093

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PAVE

094

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PAVE PAVE-CANVAS-SUEDE/9103:WHITE

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095

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PAVE

096

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PAVE-CHECK-CANVAS/9107:NAVY/RED

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PAVE

98

PAVE-CHECK-CANVAS/9108:GREY/BABY BLUE

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PAVE The Supremebeing team is born and fused by a love of of music, skate, boarding and the ‘cement’ that is defined as an inherent necessity to create and evolve. Designing a basic mid top that can be rocked with jeans or chinos, shorts or a suit has been a project that has taken us in many directions. With the PAVE we have created a strong blend of skate heritage, elegant styling and the unique Supremebeing asymmetric silhouette. Add to this a solid build quality with tough canvas and suede mixes and the new sole unit. Combine with the classic slim look that is engrained in our design roots and you have a style we are proud to include as a core piece in every range. Look out for the leather and suede versions of this in AW11. We cant wait to get them on foot.

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PAVE

0100

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PAVE PAVE-CHECK-CANVAS/9109:BLACK/KHAKI

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101

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PAVE

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PAVE-CANVAS/9104:WHITE/RED

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PAVE

103

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PAVE

104

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PAVE PAVE-CANVAS/9106:WHITE/AQUA

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105

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PAVE SS2011

PAVE-CANVAS-SUEDE/9103:WHITE

PAVE-CHECK-CANVAS/9107:NAVY/RED

PAVE

PAVE-CANVAS-SUEDE/9102:BLACK

PAVE-CHECK-CANVAS/9108:GREY/BABY BLUE

PAVE-CHECK-CANVAS/9109:BLACK/KHAKI

PAVE-CANVAS/9104:WHITE/RED

PAVE-CANVAS/9106:WHITE/AQUA

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PAVE

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DROPS To keep fresh colorways hitting your local retailer all year round we have decided to drop shoes every 2 months throughout the 1st half of 2011.

FOOTWEAR DROPS

Please see the following pages for details.

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FOOTWEAR DROPS

DROPS 111

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FOOTWEAR DROPS

JANUARY DROP

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TRIP-SYNTH/9112:BLACK/PURPLE

TRIP-SYNTH/9113:WHITE/RED

SLAB-LEATHER/9095:CYAN

SLAB-LEATHER/9094:RED

TRIP-SYNTH/9110:BLACK/BLUE

SLAB-LEATHER/9096:WHITE/YELLOW

SLAB-LEATHER/9093:PURPLE

SLAB-LEATHER/9097:WHITE/BLUE

JANUARY FOOTWEAR DROP

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SLAB-PREMIUM/9099:WHITE TUMBLE

PAVE-CANVAS-SUEDE/9103:WHITE

SLAB-CANVAS/9080:BLACK/PURPLE

PAVE-CHECK-CANVAS/9107:NAVY/RED

SLAB-CANVAS/9081:WHITE/RED

PAVE-CHECK-CANVAS/9108:GREY/BABY BLUE

PAVE-CANVAS-SUEDE/9102:BLACK

PAVE-CHECK-CANVAS/9109:BLACK/KHAKI

JANUARY FOOTWEAR DROP

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FOOTWEAR DROPS

MARCH CAPSULE DROP

SLAB-PREMIUM-LEATHER/9128:CARAMEL

SLAB-PREMIUM-LEATHER/9129:BLACK

SLAB-PREMIUM-LEATHER/9126:GREY

1970-LEATHER/9121:BLACK

1970-LEATHER/9122:WHITE

1970-LEATHER/9124:BROWN

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1970-LEATHER/9125:BLUE

MARCH CAPSULE FOOTWEAR DROP

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FOOTWEAR DROPS

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MAY DROP

FOOTWEAR DROPS

SLAB-CHECK/9088:BLUE/RED

SLAB-CANVAS/9085:WHITE/AQUA

116

SLAB-CHECK/9089:GREY/BABY BLUE

SLAB-CANVAS/9086:WHITE/PURPLE

SLAB-CHECK/9090:BLACK/KHAKI

SLAB-CANVAS/9087:RED/BLACK

SLAB-CANVAS/9082:BLACK/RED

SLAB-CANVAS/9080:BLACK/PURPLE

SLAB-CANVAS/9081:WHITE/RED

MAY FOOTWEAR DROP

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PAVE-CANVAS/9106:WHITE/AQUA

SLAB-LEATHER/9099:WHITE TUMBLE

TRIP-SYNTH/9114:BLACK/GREY

PAVE-CANVAS-SUEDE/9102:BLACK

TRIP-SYNTH/9115:WHITE/GREY

PAVE-CANVAS-SUEDE/9103:WHITE

TRIP-SYNTH/9116:BLACK/CROC

PAVE-CANVAS/9104:WHITE/RED

TRIP-SYNTH/9117:WHITE/CROC

FOOTWEAR DROPS

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TEAM At Supremebeing we have a great family of independent creatives that work on the footwear alongside the team members. This season we wanted to bring some of them together to have a couple of days talking shop and while doing so, shooting the shoes for this catalogue. These 6 are pictured on the following pages. There are also a huge number of people we need to mention here as they are invaluable to the process of getting great shoes to the street. ASIA: Ly, Andy, Mr.Q, Anh, Phung, Tracey, Alex, Tiger Lily and the 2000+ workers at Mr Q’s factory in Vietnam. For dealing with DQ’s scatty jet lagged brain. Thank you. UK: Dave, Yoc, Skue, Ian, Kerry, Simon, Sammy, Billy, Duncan, Amy, Steve, Matt and Pistol Pete. Every comment made, box shipped, journey taken, bill paid, editorial placed, image corrected or box packed makes a difference to the shoe in the box and it getting to the street. Thank you. EU: All the teams of people on those long road journeys, cheap hotels rooms and tireless meetings that bring our shoes to the retailers. Respect. RETAILERS: To all you out there who love the sneaks like we do and keep coming back for more. A huge thanks for your love and support. THE PEOPLE: Most importantly everyone who wears our shoes. You are our life blood and our job is to make sure that when you open that box you are smiling and come back for more.

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TEAM

BEN FOOTWEAR CONSULTANT 29 / LONDON

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BEN

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TEAM

DQ FOOTWEAR DIRECTOR 32 / CAMBRIDGE

DQ

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121

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TEAM

DWEN PHOTOGRAPHER 28 / NICE

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DWEN

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TEAM

TRIP WEB DESIGNER 26 / CAMBRIDGE

TRIP

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TEAM

WILL GRAPHIC DESIGNER 30 / CAMBRIDGE

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WILL

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TEAM

YOC CREATIVE DIRECTOR 39 / CAMBRIDGE

YOC

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GLOBAL NETWORK FRANCE

GERMANY

HOLLAND/BELGIUM LUXEMBOURG

ITALY

HEAD OFFICE & LOGISTICS NORD PIERRE BOUCHET E rtexvision@gmail.com T 00 33 (0) 6 86 73 94 26

KEULEN/STUTTGART

HEAD OFFICE & LOGISTICS

SUPREME AGENCY TINA AND BARDIA Koln Areas: 35, 4, 5, 6, 7 tina-supremeagency@gmx.de E bardia-supremeagency@gmx.de M 00 49-177-400 50 40 T 00 49-2234-277 95 01 F 00 49-2234-277 95 02

ICC DISTRIBUTION Gent, Belgium E jean@iccdistribution.eu T 00 32 9 324 46 16 F 00 32 9 324 45 84

FLOWER DISTRIBUTION SRL FABIO Torino www.flowerdistribution.it E fabio@flowerdistribution.it T 00 39 011 5684281

OUEST SÉBASTIEN LE PAIH E sebastien.lepaih@club-internet.fr T 00 33 (0) 6 63 56 36 30 ILE DE FRANCE JULIEN SILLAS Paris E j.sillas@free.fr T 00 33 (0) 6 20 61 18 26 RHONE ALPES ALEX GARNIRON E alexandre.garniron@wanadoo.fr T 00 33 (0) 6 98 85 18 89 SUD OUEST PASCAL DOUAT pascal64600@yahoo.fr T 00 33 (0) 6 03 69 73 63 SUD EST FRANCK PERRIER E franckperrier@free.fr T 00 33 (0) 6 15 91 18 82 EST FABIEN WOLFF E wolff_fabien@yahoo.fr T 00 33 (0) 6 62 82 21 10

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BERLIN W.A.R.D. PRODUCTION BINDO Berlin Areas: 0, 1, 39, 99, 98 E bindo@iriedaily.de T 00 49 30 6980 71 90 MUNCHEN CORE TRADING GMBH CLAUDIO München Areas: 8, 9 E claudio@core-trade.com T 00 49 89 35895501 F 00 49 89 35895504 HAMBURG AGENTUR SPANGENBERGER ANDREAS SPANGENBERGER Hamburg Areas: 2, 30, 31, 32, 33, 34, 36, 37, 38 E andreas@spangenberger.com E Stephan@spangenberger.com T 00 49 (0) 40 3990 4990

BELGIUM/LUXEMBOURG

GREECE

FITTING ROOM FRED AND AUDREY E fittingroom.be@hotmail.com T 00 32 2 521 45 70

RAGAVIS LTD TASOS Athens E ragavistasos@gmail.com T 00 30 2104833800

NETHERLANDS FDVC DELANO Design Dock Rotterdam E contact@f-d-v-c.com T 00 31(0) 641219331

CANADA & USA Ei8ht DISTRIBUTION INC. JULIE PAPINEAU Quebec E julie@ei8htdistribution.com T 001 450-466-5115 ext: 234

SPAIN SUPREMEBEING SPAIN CHIRI, RICARDO AND ANITA Málaga E anita@supremebeingspain.es T 00 34 952 20 55 85

UK KIPPERED ADAM & TONY London E adam@kippereduk.com T 00 44 (0) 207 7206 425 M 00 44 (0) 780 2252 858

29/06/2010 10:43


SBFW Footwear LookBook.indd 127

29/06/2010 10:43


SBFW Footwear LookBook.indd 128

29/06/2010 10:43


Supremebeing SS11 Footwear lookbook  

SS11 Footwear lookbook

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