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Mobile Consumption of B2B and Tech Decision Makers

More people have access to mobile phones than to toilets or latrines.

GLOBAL STATS

75% of people

use their phone on the toilet

15% of people have admitted to dropping their phone in the toilet

Tablet shipments are forecast to total 197 million units in 2013,

More people are users of mobile devices than owners of toothbrushes

a 70% increase

2013

2012

216m In Q1 2013 more Smartphones than feature phones were shipped globally for the first time ever

Mobile commerce jumped to $21 billion in 2012, up 81% from 2011 and rising

202m

2011 2012

Multiplatform devices is a reality- 1 in 3 minutes online is now spent beyond the PC

4G capabilities now exist in 42 countries.

B2B Consumption

LinkedIn 27% of traffic comes from mobile

82% of C-suite

C-suite buyers accessing online vendor content:

executives own a Smartphone

30% use tablet, 41% use Smartphone’s’ Younger execs notice mobile advertising more with

50% of C-suite

69% of under 40’s execs

executives say their mobile is their primary business tool

saying they are aware of mobile ads compared to the general number which is 57%

Six out of ten C-suite

Within next year 76% of enterprises will have deployed tablets

executives conduct more than six searches a day on mobile devices

Nearly 70%

six out of ten

of employees globally now use their Smartphones for work

executives now use tablets

Tech Decision Maker Consumption When are you likely to access technology content from your mobile phone?

SAT SUN

34%

47%

Before business hours

62%

During business hours

After business hours

21%

50%

Never

Weekends

70%

When are you likely, if ever, to access ‘technology content’ using your tablet device?

58%

42%

32%

11% SAT SUN

Before business hours

During business hours

52% of people

After business hours

Weekends

Video is the most watched content on:

using their mobile in a business environment are IT/IS workers

66% on tablets 61% mobile phones

41% use QR code scanning and 38% use cloud based storage

Android phone adoption has been 4x that of the iphone 4X

Apple still dominates the hardware market with

4 out of 5 tech decision makers

Users getting more mobile savvy

33% of the share in 2012

87% reporting impediments on viewing/accessing information for purchases on mobile devices

Mobile serves many purposes for B2B tech purchasers

56% read reviews

• • • •

CMO comScore Forbes Ovum

66%

have access to the latest mobile technology

Tech Brands not providing mobile friendly information:

Source: • United Nations • Gartner • IDC • IDG

61%

Never

• • •

55%

Read general products/service information

50%

Compare products/ service features

48% Compare prices

Financial Times GSM Association Sony

www.dwamedia.com

Infographic mobile consumption of b2b and tech  

DWA infographic on the mobile consumption of B2B and technology consumers

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