Page 1

INTERFACE DESIGN ECOMMERCE PROJECT

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


Creative Brief Background: The company Trading Musician located in Seattle, Wa has been around for 20+ years offering music equipment to musicians within the region. As time continues their brand and market presence seemed to have trouble keeping up and need guidence with a new design. Objective: Rebrand of Trading Musician for the future and a redesign of their existening ecommerce site.

Target Audience: Concious and Aware musicians from all creeds and backgrounds. Students to Enginners in the music industry, or simply collectors looking for rare equipment. Bands on tour, and customers looking for affordable instrument repair. Dont forget the customers who are currently making music , just starting out, or need a new addition to the studio.

Promise: We promise to revitilize and ignite the brand and market presence with good design. CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


COMPETIVE ANALYSIS

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


Georgetown Music Store

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


SITE AUDIT

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


HOMEPAGE

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


GUITAR SECTION

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


ACOUSTIC

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


PRODUCT DISPLAY

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHECKOUT

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


The home page has many categoires to choose from however the color choices and minimal design loses attention to detail eliminating the users experience during his or her visit. There are too many hyper links leading the user where he probably shouldn’t be headed. The overall design lacks continuity, form and function when compared to the modern user interface standards.

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


When selecting an instrument from the gear option upon selecting the instrument an initial menu is then presented with a subcategory of that item .

This menu selection can be better defined and organized than having mutiple layers of subcategories to dig through when browing the product.

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


The product item menu is then listed after selecting your category of choice

The product menu seems to lack continuity with spotty image feathering and tiled imagery in the background hurting the users vision.

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


After selecting the product you move on to purchase the item or look at the reviews to inform the customer.

There is actually no way to make a purchase from the site only direct emailing can be initialized. The concept of a having a ecommerce site for a business is to create more revenue for the potentional grow of that business. With this design and inability to make a purchase on the site , the business takes excesive damage in the market.

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


MOODBOARD

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


TRADINGMUSICIAN

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


The Trading Musician is A full-line music store, offering a wide variety of new, used, & vintage musical equipment in all of their departments. First starting out in 1991 this prosperous music store has been offering musicians what they need for years. This company remains in the low brow, like a special comic book waiting to be auctioned , this store makes all musicians dreams a reality. However their brand seems to lack customers and online track, and causing their profit margins to run red. They are in need of strategic design to help solve those problems with a new commerce site and brand identity.

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


Current Logo

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


Identity The rebrand consist of a new direction to help attract more customers while retaing the customer base they have today. This new identity will not loose the persona of what Trading Musician’s goal is in the world of music and as a growing business. It will project it louder than ever. Let the melodies of this brand take action.

Brand Pillars CONCIOUS MELODIC SUPREME PRESEVERENCE INDIVIDUALITY NOBLE

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


LOGO

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


TRADING

MUSICIAN TRADING

MUSICIAN

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


149px

46px

46px

TRADING

MUSICIAN 24px

24px

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


TW CEN MT REGULAR ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz

Majestic Blue #4A5967

Sacred Garden #A6BDB3

ITC OFFICINA SERIF STD - BOOK ABCDEFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Bermington Brown #220F1C

Vintage Cream Beige #F3EFBF

TRADING

MUSICIAN The mark represents the brands passion for bringing musicans closer. It signifies more than just an icon describing what they may have in stock .This tells a story of playing in a garage band, or on a stage in front of thousands of people. The people who work here sell instruments, and can actually still play them. We want you to know that. Come to the store and check out products, or partake in an in-store jam session.

The logo’s heirachy represents the importance of the musican in this buisness concept and framework as a brand, and “trading” still within the core of musician.

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


APPLICATION

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


LO-FI

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


128 x 64 Logo

SHOP

640 x 56

SUB NAV BAR

640X140

GUITAR

AMPS

BASS

USED GEAR

DRUMS

VIDEO

KEYBOARDS LIVE SOUND

640X352

NEWS LETTER

PROMO

HOT DEALS

320X220

SEARCH

280X132

640x150

FOOTER

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


128 x 64 Logo

SHOP

640 x 56

SUB NAV BAR

640 x 56

LABEL

USED GEAR

VIDEO

SEARCH

180X200

SUB CATEGORIES

465X625

180X200

BRAND

PRODUCTS

180X120 PRICE

180X70

CONDITION

640x150

FOOTER

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


128 x 64 Logo

SHOP

640 x 56

SUB NAV BAR

640 x 56

LABEL

640x560

USED GEAR

VIDEO

SEARCH

HEADER

PRODUCT

250x200

ORDER BOX

345x250

170x250

PRODUCT INFORMATION

TESTIMONIALS

640x150

FOOTER

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


128 x 64 Logo

SHOP

640 x 56

SUB NAV BAR

640 x 56

LABEL

640x300

USED GEAR

VIDEO

SEARCH

HEADER

PRODUCT

250x200

250x200

SHOPPING CART

ORDER FORM

DON’T FORGET

640x150

FOOTER

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


128 x 64 Logo

SHOP

640 x 56

SUB NAV BAR

640 x 56

LABEL

640x300

USED GEAR

VIDEO

SEARCH

HEADER

PRODUCT

250x200

250x200

ORDER SUMMARY

THANK YOU MESSAGE

640x150

FOOTER

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


LO-FI V.2

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


960 x 36

Top Nav

560 x 80

Header

560 x 55

Sub Header

560 x 230

Content Window

270 x 155

960 x 85

Content Window 2

270 x 155

Content Window 3

Footer

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


960 x 36

Top Nav

560 x 80

Header

560 x 30

Label

130 x 145 Sub Categories

135 x 145 410 x 465

Content Window

Filter

135 x 90 Filter 2

135 x 50 Filter 3

960 x 85

Footer

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


960 x 36

Top Nav

560 x 80

Header

560 x 30

Label

245 x 140

Image 290 x 170

245 x 30

560 x 270

960 x 85

Order Window

Thumbnails

Product Information

Footer

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


960 x 36

Top Nav

560 x 80

Header

560 x 30

Label

245 x 140

Image 290 x 170

245 x 30

560 x 270

960 x 85

Order Window

Thumbnails

Product Information

Footer

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


960 x 36

Top Nav

560 x 80

Header

560 x 30

Confirmation Order

245 x 140

Image 290 x 170

245 x 30

560 x 270

960 x 85

Order Window

Thumbnails

Product Information

Footer

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


960 x 36

Top Nav

Header

560 x 80

560 x 230

560 x 200

960 x 85

Confirmation Window

Testimonials

Footer

CHARLESDUVAL/STANLEYJAMES/IM231 V5.1


LOGIN / REGISTER

SEARCH

TRADING

MUSICIAN

SHOP

USED

VIDEO

REPAIR

CONTACT

BLACK FRIDAY STARTS NOW! GUITARS

HOT DEALS

NEW

AMPS

CLEARENCE

BASS

DRUMS

KEYBOARDS

LIVE SOUND

ACCESSORIES

USED GEAR

Moog little phatty annalog synthesizer $925.00 save up to $93.41 (34%)

Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com

Finance Offiers/Management Service Partners

Order Details International Customers View/Request Catalog Email Preferences

About Us Track Your Order Testimonials FAQs

VIEW CART


LOGIN / REGISTER

SEARCH

TRADING

MUSICIAN

SHOP

USED

VIDEO

REPAIR

CONTACT

GUITARS SUBCATEGORIES

page:12345 of 202 next

Electric Guitar(4056) Acoustic Guitars (648) Acoustic Electric Guitars (2023) Classic & Nylon Guitars (879) Guitar Packages (32)

FENDER AMERICAN DELUXE

GIBSON ELECTRIC GUITAR

STRATOCASTER ELECTRIC GUITAR STARTING AT $1,199.00

STARTING AT

$2,199.00

FENDER SPECIAL ADDITON TELCASTER ELECTRIC GUITAR $585.99 STARTING AT

NARROW BY search brand Adamas (1) Alfred (2) Alvarez (32) Applause (6)

GIBSON ERIC CLAPTON ACOUSTIC

LES PAUL STANDARD ELECTRIC GUITAR

FIRECASTER ELECTIC GUITAR

STARTING AT

STARTING AT

STARTING AT

$399.99

$399.99

$3,999.99

PRICE $25-$50 $50-$100 $100-$200 CONDITION

GIBSON DRAGONSLAYER

ELECTRIC GUITAR

TALOCASTER ELECTRIC GUITAR

ELECTRIC / ACOUSTIC GUITAR

STARTING AT

STARTING AT

STARTING AT

New(105) Used(420)

Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com

FENDER RAIDER TELECASTER

Finance Offiers/Management Service Partners

$1299.99

Order Details International Customers View/Request Catalog Email Preferences

$499.99

LES PAUL COTTONMOUTH

$1999.99

About Us Track Your Order Testimonials FAQs

VIEW CART


LOGIN / REGISTER

SEARCH

TRADING

MUSICIAN

SHOP

USED

VIDEO

REPAIR

CONTACT

GUITARS LABEL 640 x 56 Fender American Deluxe Stratocaster Electric Coaster product#43245 22 reviews / read a review

PLACE YOUR ORDER

PRICE 2-YEAR

$1,199.99 $99.99

Protection Plans 2-Years $99

Total:

3-Years $199

$1299.98

++

ADDTOTO CART ADD CART

1

1

DESCRIPTION Modern upgrades for a classic icon. In the newest evolutionary step for the American Deluxe Stratocaster electric guitar, it maintains its traditional look and feel while introducing upgrades that include three N3 Noiseless singlecoil pickups that still produce their revered sparkle and snap and—with noiseless design—no annoying hum. The S-1 switching system adds additional pickup combinations beyond those provided by a standard five-way switch including new combinations of series and parallel wiring for a dazzling array of tonal choice. The compound radius fretboard that modern guitarists demand ensures strings won’t fret out even with extreme bending. Other improvements include the high-mass tremolo block that increases sustain; locking tuning keys; and a molded case with glass-reinforced latches and TSA locks.

Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com

Finance Offiers/Management Service Partners

Order Details International Customers View/Request Catalog Email Preferences

> read a review

About Us Track Your Order Testimonials FAQs

VIEW CART


LOGIN / REGISTER

SEARCH

TRADING

MUSICIAN

SHOP

USED

VIDEO

REPAIR

CONTACT

ONE ITEM ADDED TO YOUR CART LABEL

Fender American Deluxe Stratocaster Electric Coaster product#43245 22 reviews / read a review

PLACE YOUR ORDER

PRICE 2-YEAR

$1,199.99 $99.99

Protection Plans 2-Years $99

Total:

3-Years $199

$1299.98

++

ADDTOTO CART ADD CART

1

1

PROCEED TO CHECKOUT

DESCRIPTION Modern upgrades for a classic icon. In the newest evolutionary step for the American Deluxe Stratocaster electric guitar, it maintains its traditional look and feel while introducing upgrades that include three N3 Noiseless singlecoil pickups that still produce their revered sparkle and snap and—with noiseless design—no annoying hum. The S-1 switching system adds additional pickup combinations beyond those provided by a standard five-way switch including new combinations of series and parallel wiring for a dazzling array of tonal choice. The compound radius fretboard that modern guitarists demand ensures strings won’t fret out even with extreme bending. Other improvements include the high-mass tremolo block that increases sustain; locking tuning keys; and a molded case with glass-reinforced latches and TSA locks.

Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com

Finance Offiers/Management Service Partners

Order Details International Customers View/Request Catalog Email Preferences

> read a review

About Us Track Your Order Testimonials FAQs

VIEW CART (1)


LOGIN / REGISTER

SEARCH

VIEW CART (1)

TRADING

MUSICIAN

SHOP

USED

VIDEO

REPAIR

CONTACT

CHECKOUT PRODUCT

CART CONTENT

UPDATE

Billing Address:

Fender American Deluxe Stratocaster Electric Coaster product#43245 22 reviews / read a review

Same as billing address

Guitar 2-Year Warranty

$1,199.99 $99.99

Total:

$1299.98

Name Address City State CC Number Exp Date Security Code

+

Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com

Shipping Address:

REMOVE

Finance Offiers/Management Service Partners

Order Details International Customers View/Request Catalog Email Preferences

SUBMIT

About Us Track Your Order Testimonials FAQs

Name Address Zip

City State

Zip

S


LOGIN / REGISTER

SEARCH

TRADING

MUSICIAN

SHOP

USED

VIDEO

REPAIR

CONTACT

REVIEW YOUR ORDER SHIPPING DETAIL

CART CONTENT

UPDATE

Billing Address:

REMOVE

Guitar 2-Year Warranty

Total:

$1,199.99 $99.99

$1299.98

Name Address City State CC Number Exp Date Security Code

Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com

Finance Offiers/Management Service Partners

Order Details International Customers View/Request Catalog Email Preferences

ups ground- $18.42

Shipping Address:

ups day air- $71.89 Same2nd as billing address ups 3rd day select- $47.99

Name Address ups Zip

Cityups State

+

next day air- $131.99 free holiday Zip

SUBMIT SUBMIT

About Us Track Your Order Testimonials FAQs

VIEW CART (1)


LOGIN / REGISTER

SEARCH

TRADING

MUSICIAN

SHOP

USED

VIDEO

REPAIR

CONTACT

PAYMENT SHIPPING DETAIL

UPDATE

Credit Card enter the 16 digit code on the front of your card

Billing Address:

Shipping Address:

REMOVE

Same as billing address

Guitar 2-Year Warranty

Expiraton Date

$1,199.99 $99.99

The date your credit card expires.Find this on the front or back of your card 01

/

11

Total:

$1299.98

Security Code

Name Address City State CC Number Exp Date Security Code

find this on the back of your card.

Name Address Zip

City State

Zip

SUBMIT

+

Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com

Finance Offiers/Management Service Partners

Order Details International Customers View/Request Catalog Email Preferences

SUBMIT

About Us Track Your Order Testimonials FAQs

VIEW CART (1)


LOGIN / REGISTER

SEARCH

TRADING

MUSICIAN

SHOP

USED

VIDEO

REPAIR

CONTACT

LABEL 640 x 56 THANK YOU FOR ORDERING!

YOUR PURCHASE HAS BEEN AUTHORIZED ORDER #34345453 A MESSAGE HAS BEEN SENT TO YOUR EMAIL PROVIDE THE ORDER NUMBER TO TRACK YOUR PURCHASE!

+

Trading Musician 5908 Roosevelt Way NE Seattle, WA 98105 (206) 522-6707 mrv@tradingmusician.com

Finance Offiers/Management Service Partners

Order Details International Customers View/Request Catalog Email Preferences

CONTINUE

About Us Track Your Order Testimonials FAQs

VIEW CART


LOGIN / REGISTER

VIEW CART

SEARCH

LOGIN / REGISTER

TRADING

USED

VIDEO

REPAIR

CONTACT

AMPS

BASS

LIVE SOUND

DRUMS KEYBOARDS

ACCESSORIES

SHOP

USED

VIDEO

VIEW CART

SEARCH

TRADING

MUSICIAN

BLACK FRIDAY STARTS NOW! GUITARS

LOGIN / REGISTER

TRADING

MUSICIAN SHOP

VIEW CART

SEARCH

MUSICIAN

REPAIR

CONTACT

BLACK FRIDAY STARTS NOW! GUITARS

SHOP

USED

VIDEO

REPAIR

BLACK FRIDAY STARTS NOW! GUITARS

Fender American Deluxe Stratocaster Electric Coaster product#43245 22 reviews / read a review

PLACE YOUR ORDER PRICE

$1,199.99

2-YEAR

Protection Plans

$99.99

Total:

2-Years $99 3-Years $199

$1299.98

SUBCATEGORIES

American Deluxe Stratocaster

+

ADD TO CART

$25-$50

Acoustic

$50-$100

Guitar Packages

$100-$200

CONDITIONS

BRAND

New

Adamas

Alfred

1

$1199.99

Trading Musician

PRICE

Electric

Used

Trading Musician

CONTACT

Alvarez

Trading Musician

5908 Roosevelt Way NE

Finance

Order Details

About Us

5908 Roosevelt Way NE

Finance

Order Details

About Us

5908 Roosevelt Way NE

Finance

Order Details

About Us

Seattle, WA 98105

Offiers/Management

International Customers

Track Your Order

Seattle, WA 98105

Offiers/Management

International Customers

Track Your Order

Seattle, WA 98105

Offiers/Management

International Customers

Track Your Order

(206) 522-6707

Service Partners

View/Request Catalog

Testimonials

(206) 522-6707

Service Partners

View/Request Catalog

Testimonials

(206) 522-6707

Service Partners

View/Request Catalog

Testimonials

mrv@tradingmusician.com

Affiliate Program

Email Preferences

FAQs

mrv@tradingmusician.com

Affiliate Program

Email Preferences

FAQs

mrv@tradingmusician.com

Affiliate Program

Email Preferences

FAQs

Ecommerce Final  

Stanley James , and Charles Duval group project

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