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Brief three / Self Branding For my third brief, which happened to be my last brief (which is also why the personal brand on each of the other briefs is the old one) I wanted to create a colourful and contemporary mark. The colours were inspired by the national colour of the Netherlands which links with my design alias ‘Dutch’.

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OUGD301 Danny Holland Brief three - Self branding


Brief three / Self Branding The new mark was a progression and modernisation of my old logo mark, which used several decagons, a tribute to my interest in geometric shapes to form a band of colour. I took the geometric element from my existing logo and increased the stroke weight to give image a stronger presence.

2 The typeface used was Futura Medium, due to it’s think strokes and solid composure, it worked well to let the image and colours breath. In comparison the new improved mark sits more confident that the previous one and has a stronger visual presence.

OUGD301 Danny Holland Brief three - Self branding


Dutch Dutch

hello@akadutch.co.uk

hello@akadutch.co.uk

akadutch.co.uk

akadutch.co.uk

Brief three / Self Branding / Proposed Printed collateral The brand was carried through to the printed collateral such as business cards, where the stock will be duplexed with an orange card to strengthen the link between my Alias and the nation it relates to.

The zig-zag line is also a subtle nod towards my birthplace, inspired by mark making of my village’s sharp rugged rock slopes close to the moor’s of Bradford.

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OUGD301 Danny Holland Brief three - Self branding


AKA Dutch http://www.akadutch.co.uk

hello(at)akadutch(dot)co(dot)uk

AKA Dutch http://www.akadutch.co.uk

A typographic installation intended to reflect the very thing it states.

AKA Dutch http://www.akadutch.co.uk

He currently Graphic Dutchstudies wasn’t BA born in Design the at ...He Leeds College Artfootball and Heborn also of likes Netherlands.... was in where hisYorkshire, main focuses are loves travelling the world.... England typography, publication design okay maybe just New York. and fashion/art industry branding.

hello(at)akadutch(dot)co(dot)uk

hello(at)akadutch(dot)co(dot)uk

Brief three / Self Branding / Web presence The website is a stripped back contemporary portfolio, showcasing my current work in an experimental fashion. On opening the ‘work’ page of the site several layers of work stack upon each other where the visitor then clicks away at each layer which disapears to reveal the one below it and finally reach the description of the project.

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OUGD301 Danny Holland Brief three - Self branding


I’M SO FULL OF SNASK*

*A.k.a. full of energy, determination, laughter, playfulness awesome FIFA skills, creativity and that feeling you get when you show someone else your new favourite film andthey love it.

Dutch hello@akadutch.co.uk akadutch.co.uk

Brief three / Self Branding / Email - PDF mail out to Snask Snask, a Design agency in Stockholm, Sweden got in touch with the college asking for students interested in travelling over for an internship. John, who was in contact with the studio advised us to produce an PDF mail out to grab their attention.

From researching the agency I found that they we’re quite laid back and had a sense of humour as well as having a keen interest in football video games. They often played around with their studio name, i.e ‘Snask off’ and ‘Sweet mother of Snask’ so I devloped a line of copy that would potentially grb their attention and match their humour.

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OUGD301 Danny Holland Brief three - Self branding

brief three boards  

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