Partnership Benefits University Highlights Blue Demons Tradition Demographic Information Allstate Arena BIG EAST Conference Head Coach Oliver Purnell Stadium Signage Media Advertising Print Advertising Game Day Promotions Official Provider Status Educational Programs Varsity Sports Contact Information
3 5 6 7 9 11 12 13 21 25 33 43 45 47 53
• Increased Awareness & Visibility The wide exposure and variety enjoyed by DePaul Athletics in both electronic and print media provides partners with vast publicity opportunities
• Increased Brand Loyalty Loyal customers are a company’s most valuable asset. Many customers have discovered a partnership with DePaul Athletics as an effective way to connect their product to a University and team that potential customers in the Chicago area care about
• Drive Retail Traffic and Sales Use assets of your partnership with DePaul Athletics to create unique and effective traffic-building promotions and increase sales
• Efficiency DePaul Athletics partnerships allow companies to focus their efforts on a specific target market. DePaul University Athletics has the ability to provide specific demographic data so you know exactly who your efforts are reaching
• Display Brand Attributes A partnership with DePaul Athletics allows your company to showcase product benefits in direct and creative ways
• Entertain Clients The hospitality aspect of a partnership with DePaul Athletics will provide you with an easy and effective way to entertain employees or potential clients. Especially if they’re College Basketball fans! 4
Why Sponsor College Athletics? • College Sports has the largest fan base in all of sports – over 172 million fans • College sports delivers an authentic product with unrivaled traditions and a highly devoted fan base • College fan base demographics are broad and diverse: DePaul University’s fan base includes over 25,000 students however, nearly 50% of DePaul Basketball fans are over the age of 50 • Attendance of college sporting events surpassed 100 million in 2013 • College sports offers partners the opportunity to connect with fans and potential customers nearly year round
Source: Source: ESPN/TNS Sports Poll 2010
The Princeton Review ranked DePaul in the top 10 for most diverse student population • DePaul University is the largest Catholic University in the country with enrollment exceeding 24,000 students • DePaul is among the top 10 largest and fastest growing private university in the United States. • From 1989 to 2011, DePaul’s total enrollment grew by 74% • Over 145,000 DePaul alumni worldwide in 55 countries • More than 85,000 DePaul alumni live and work in the Chicago Area • DePaul was named the #10 college town by the Princeton Review in 2013 DePaul’s continued growth currently features six campuses located throughout the Chicagoland area: •Lincoln Park •Chicago Loop •Oak Forest •O’Hare •Naperville •Rolling Meadows
Wilson Chandler (2005-2007)
DePaul ranks as the 38th winningest Men’s Basketball program in NCAA history based on winning percentage.
DePaul Men’s Basketball also ranks among the 35 most successful college programs with 22 NCAA Tournament Appearances.
“The Coach” Ray Meyer still ranks among the top 30 in career coaching victories with 724 wins. Mark Aguirre (1978-1981)
DePaul fans are defined as adults 18 and older who have listened to, watched or attended a DePaul University Basketball game in the past year. *Statistics provided by Scarborough 2009
The Allstate Arena, an 18,500 seat venue located in nearby Rosemont, Illinois, has been home to DePaul Menâ€™s Basketball for over 30 years. The Arena is one of the largest indoor athletic and entertainment facilities in the Chicago Area. It is easily accessible by public transportation and is located just off of major highways I-90 and I-294.
DePaul’s Basketball programs are among the nation’s most popular teams
DePaul Men’s Basketball has ranked among the top 70 in national attendance in each of the last 10 years.
DePaul Women’s Basketball has been ranked in the top 50 in national attendance 10 out of the last 12 years.
*All statistics provided by the NCAA 11
The BIG EAST Conference attracts the interest of fans in nine of the nation’s largest media markets including New York, Chicago, Indianapolis, Philadelphia, Cincinnati, Washington, D.C., and Milwaukee. The BIG EAST is one of the nation’s elite basketball conferences which has seen it’s members win four Men’s Basketball National Champions and eight Women’s Basketball National Champions since 2000. Their television contract with FOX Sports 1 provides maximum exposure for BIG EAST Basketball. During the 2014-15 season, every BIG EAST Conference Men’s Basketball game is broadcast on the FOX Sports family of network which includes FOX Sports 1 and FOX Sports 2.
FOX Sports 1 announcers Kevin O’Neill and Dick Stockton
- In his time at DePaul Purnell has recruited BIG EAST Rookie First Team members Billy Garrett Jr., Tommy Hamilton IV, and Brandon Young - Prior to accepting the DePaul job, Purnell successfully rebuilt programs at Clemson (2003-10), Dayton (1994-2003), Old Dominion (1991-94) and Radford (1988-91) - Purnell led Clemson to six straight NCAA Tournament appearances in his seven seasons with the Tigers
SPONSORSHIP ELEMENTS: STADIUM SIGNAGE
Scorer’s Table Signage Forty (40’) feet of electronic digital light processing (DLP) signage along press row allows high-definition brand placement in the most valuable position in the Allstate Arena and on television. This signage is highly visible to the television audience as well as fans in attendance throughout every broadcast. DLP Scorer’s table signage also allows your brand to be seen repeatedly during post-game highlights, local news coverage of each game and cable sports shows such as FOX Sports Live.
Balcony Signage Strengthen the name recognition of your organization with a customizable 3â€™ x 8â€™ banner displayed on the first level balcony during all Menâ€™s Basketball home games at Allstate Arena. Balcony signage offers premium visibility for fans in attendance as well as those watching from home.
Ribbon Board Messages Further distinguish brand recognition by having your company logo displayed on the state of the art LED ribbon boards that wrap the lower bowl during every Menâ€™s Basketball home game at Allstate Arena. This distinct opportunity allows fans in attendance at all games along with the viewers at home to see your organizationâ€™s logo in virtually every seat and angle in the arena.
Basket Standards Enhance your organizations visibility by having your logo displayed prominently on the padding below both baskets during every Menâ€™s Basketball home game at Allstate Arena. This unique opportunity presents high level visibility to fans in attendance at all games and is one of the more noticeable positions available during television broadcasts.
Bench Seatbacks and Kick Plates Boost your organizationâ€™s name recognition by prominently featuring your logo on every chair back and/or kick plate on both team benches during every Menâ€™s Basketball home game at Allstate Arena and McGrath-Phillips Arena. This is a prime location for visibility during timeouts, injury breaks and coach and player close-ups on the bench.
SPONSORSHIP ELEMENTS: MEDIA ADVERTISING
Radio Advertising DePaul Men’s Basketball airs on WSCR 670 AM “The Score” Sports Radio, 50,000 watt CLEAR channel station reaching 38 states and Canada. The Blue Demons broadcast 33 regular and post season games on WSCR during the 2013-14 basketball season. All radio broadcasts in addition to all DePaul Women’s Basketball game broadcasts also stream live via the internet on the DePaul Athletics website. Thirty and sixty second advertisements, live reads and in-game vignettes are ideal opportunities to reach your target audience. All media placements are implemented directly by the DePaul University Athletic Department.
Play-by-play announcer Zach Zaidman (middle) and color analyst Jeff Blanzy (right) 23
Internet Advertising @ DePaulBlueDemons.com Connect with students, faculty, staff, alumni and fans via the official DePaul Athletics Website. The site gets over 5,000,000 hits annually. Internet banner ads and live in-game statistical advertising provides the ability to advertise your brand and provide special offers through a hotlink prominently displayed on the athletics homepage
Media Backdrop Be seen on local and national television with your companyâ€™s logo on the DePaul media backdrop for the entire 2014-15 season. All press conferences and media events are held in front of this impressive full color backdrop. Have your companyâ€™s logo prominently and exclusively displayed along side the DePaul logo behind college basketballâ€™s biggest personalities. All coaches and players will hold post game interviews in front of this backdrop.
SPONSORSHIP ELEMENTS: PRINT ADVERTISING
Pocket Schedules Display your logo on the official 2014-2015 DePaul Blue Demons Pocket Schedules. Over 200,000 schedules are produced and distributed at businesses and various other locations throughout the Chicagoland area. Your logo will travel along with DePaul fans as they keep themselves updated on the Blue Demonsâ€™ upcoming schedule.
Magnet Schedules Display your logo on the official 2014-2015 DePaul Blue Demons Magnet Schedules. Over 25,000 schedules are produced and distributed to fans and businesses throughout the Chicago Area. Individual magnets are produced for the Fall sports season, Your logo will be prominently featured on DePaul fansâ€™ refrigerators, desks and more as they keep themselves updated on the Blue Demonsâ€™ upcoming schedule.
Game Day Programs Promote your organization and highlight its partnership with DePaul Athletics by placing a full page (8.5” X 11”) ad in the official game day program of DePaul Blue Demons Basketball. Full color Men’s Basketball programs are marketed and available for purchase during every regular season home game at Allstate Arena and Women’s Basketball programs are available during every regular season home game at McGrath-Phillips Arena. Game day programs are updated regularly throughout the season in order to maintain interest among fans, provide up to date information on players and opponents and create a unique souvenir for fans who attend games throughout the season.
Will Call Envelopes Display your logo/coupon placement on every will-call envelope used at Allstate or McGrath Arena’s box office throughout the Men’s and Women’s Basketball Season. Over 10,000 will-call envelopes were distributed for the 2014-2015 basketball season
Individual Game Ticket Back Feature your logo along with a customizable coupon offer printed on the back of each individual game ticket. The tickets are sold through the DePaul Athletics Ticket Office at all Men’s Women’s Basketball home games and all other ticketed events held at the Sullivan Athletics Center, Wish Field, and Cacciatore Stadium
Season Ticket Mailers Highlight your partnership with DePaul Athletics and distribute your special offer and/or coupon directly to all Men’s and Women’s Basketball season ticket holders prior to the beginning of each season. Season ticket mailers are delivered along with each fan’s ticket allotment and the number of mailers is limited in order to maintain maximum impact.
SPONSORSHIP ELEMENTS: GAMEDAY OPPORTUNITIES
Game Sponsorship Sponsor one (1) Men’s or Women’s Basketball regular season home game during the 2014-15 season. Throughout the sponsored game your organization will receive: • The opportunity to distribute a co-branded promotional item •On-court ceremonial presentation of game ball by a corporate sponsor representative •Two hundred (200) game day tickets •One (1) luxury box (Allstate Arena only) excluding catering •Four (4) courtside seats •Public address announcements and scoreboard messages throughout the game in recognition of your organizations sponsorship of the game
DePaul Director of Athletics Jean Lenti Ponsetto poses with IBM representative Jim Corgel
Season Tickets Premium lower level season tickets for all DePaul Men’s Basketball at Allstate Arena are available exclusively to high level donors and corporate partners. These seats can be used to entertain clients or reward employees. Seating is in prime locations and are not available to the general public
Time-Out Sponsorship Involve the fans in a time-out sponsorship to promote your corporate brand or product. Select from an assortment of promotional themes or create your own unique brand awareness experience (see left)
Public Address Announcements & Scoreboard Messages Engage the audience with your corporate logo on Allstate Arena’s jumbotron and customizable in-stadium announcements. Scoreboards at DePaul’s McGrath Phillips Arena and Cacciatore Stadium allow your company logo to be displayed during Women’s Basketball and Softball games as well
Point of Purchase Promotion Drive traffic to your business through specially designed and completely customizable promotions. Several options are available including title sponsorship of season-long contests.
Product Samplings and Displays Distribute sample products and conduct fan enrollments in order to build affinity for your business among DePaulâ€™s passionate fan base. Highlight your products and services with exhibits on the Allstate Arena concourse or in the McGrath-Phillips Arena lobby. Additional tabling opportunities include numerous Alumni outings throughout the Summer.
DePaul Dance Team Be the presenting sponsor of the award-winning DePaul Dance Team. Your organization will be featured on the scoreboard and acknowledged by the public address announcer during all dance team performances at every DePaul Menâ€™s and Womenâ€™s Basketball game throughout the season.
DePaul Fan T-Shirts Have your company logo featured on DePaul student section and/or fan t-shirts during the 2014-15 season. Two unique student section shirts are created each year and thousands of t-shirts are distributed to fans as part of contests, giveaways and t-shirt timeouts during each season. Your company logo and message will travel with students and fans for years as they wear their DePaul t-shirts with pride.
DePaul Autograph Sessions Be the presenting sponsor of all official DePaul Athletics Autograph Sessions during the 2014-15 season. Team autograph sessions are held several times throughout each season immediately following select Men’s and Women’s Basketball, Volleyball, Men’s and Women’s Soccer and Softball games and are open to all fans.
DePaul Kids Zone at Allstate Arena Be the title sponsor of the DePaul Kids Zone, one of the most popular pregame and halftime attractions on the Allstate Arena concourse during all DePaul Menâ€™s Basketball home games. The Kids Zone features a full-size moon bounce, pop-a-shot, temporary tattoo application and a arts and craft table where DePaul fans of all ages can make their own posters to display during the game.
Be an official provider of goods/services to the DePaul Blue Demons! Be recognized as the exclusive or official provider for the DePaul Athletic Department in your market category All athletic department purchases of agreed upon goods or use of services will be guaranteed to your organization You will be granted permission to utilize all licensed DePaul Blue Demon logos and trademarks in your marketing and promotional campaigns
Driven Lil’ Demon Program Reward your community’s local students with this unique sponsorship opportunity. The Driven Lil’ Demon program allows your company to connect with local schools by rewarding chosen students for reaching a mutually agreed-upon educational goal. This sponsorship is a great chance to brand your company as a caring partner of the Chicagoland educational system.
Each Driven Lil’ Demon winner will receive: • Four (4) DePaul Men’s Basketball Tickets • PA Announcement and Scoreboard recognition • Commemorative Award presented on the Jumbotron at Allstate Arena during a Men’s Basketball regular season game
Each Driven Lil’ Demon sponsor will receive: • PA Announcement and Scoreboard recognition • Opportunity to present award to winner on the court at Allstate Arena during halftime • Complimentary tickets for select sponsor company employees with an opportunity for additional discounted tickets
DePaul Women’s Basketball • Advanced to the NCAA tournament during the 20132014 season for the 12th consecutive year • Appeared in the Sweet Sixteen during the 2013-14 season for the third time in program history • Advanced to NCAA post-season play 24 of the 27 years •2013-14 BIG EAST Regular Season Champions •2014 BIG EAST Women’s Basketball Tournament Champions • Home games played at McGrath Arena located in the heart of Lincoln Park just steps from the Fullerton CTA stop
Head Coach Doug Bruno • A pioneer and crusader for women's basketball at all levels, Doug Bruno will begin his 29th season at the helm of Blue Demon program in 2014-15 • Coach Bruno represented the United States at the 2012 Olympic Games in London as an Assistant Coach of the National Women’s Basketball Team. •Led the DePaul Women’s Basketball Team to twelve straight NCAA Tournament appearances and 17 total since 1988 •Was named the 2013-14 BIG EAST Coach of the Year • Bruno recorded his 600th career victory during the 2013-14 basketball season.
DePaul Softball • DePaul Women’s Softball program continues to rank among the nations elite. They boast 14 NCAA Regional Tournament appearances in the past fifteen years and have made four Women’s College World Series appearances since 1999
• Coach Eugene Lenti is only the 12th coach in NCAA Softball history to record 1,200 wins •Coach Lenti and his staff were named the 2013-14 BIG EAST Coaching Staff of the Year
•Junior Mary Connolly was named 2013-14 BIG EAST Player of the Year •Senior pitcher Kirsten Verdun was named the 2013-14 BIG EAST Pitcher of the Year (left) •Freshman Dylan Christensen was named 2013-14 BIG EAST Rookie of the Year • Home softball games are played at the newly constructed Cacciatore Stadium located at Sheffield and Belden in the heart of Lincoln Park • Cacciatore Stadium is visible from the Fullerton “EL” stop featuring the red, brown, and purple lines, who have a monthly ridership of over six million people
DePaul Soccer • The DePaul Women’s Soccer coach Erin Chastain and her staff have signed one of the top recruiting classes in the nation for the 2014-15 season • Home soccer matches are played at Wish Field inside Cacciatore Stadium on the corner of Sheffield and Belden in the heart of Lincoln Park • Wish Field is visible from the renovated Fullerton “EL” stop featuring the red, brown, and purple lines, which have a monthly ridership of over six million people
DePaul Women’s Volleyball • Fourth-year Head Coach Nadia Edwards, a former collegiate national champion has already landed several top recruits in her short tenure at DePaul • The DePaul Women’s Volleyball team plays all of its home matches at McGrathPhillips Arena in Lincoln Park
• This season the Blue Demons will host the DePaul Invitational in Chicago, a tournament which will feature some of the best collegiate teams in the nation
For more information or to learn how your organization can form a mutually-beneficial partnership with DePaul University Athletics contact: Peter Tombasco Associate Athletic Director (773) 325-7245 email@example.com Dustin Mouradian (773) 325-7572 firstname.lastname@example.org