PRODUCT
SPOTLIGHT
EUROPEAN CHILL
OUTERWEAR Of the 12 global cities where researchers
::::::::::::::::::::::::::::::::::::::::::::::::::
interviewed consumers, Paris and London led the way in outerwear.
MORE MEN OWN PROMO
8%
JACKETS THAN WOMEN
of Parisians and Londoners own it, vs.
6%
MEN
WOMEN
5% in the U.S. and Canada.
4%
5%
OF U.S. CONSUMERS OWN PROMOTIONAL OUTERWEAR ::::::::::::::::::::::::::::::::::::::::::::::::::
ZIP IT
21-34
6%
35-44
6%
Young consumers are slightly more likely to own promotional outerwear than older consumers.
55+
NO 104
4%
45-54
2%