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“I STILL FEEL THE BIGGEST SENSE OF ACHIEVEMENT WHEN I GET A MESSAGE FROM A HAPPY CUSTOMER WHO HAS APPRECIATED THE EASY DINNER, LOVED IT AND BELIEVES IN WHAT WE’RE DOING. THAT SORT OF APPRECIATION AND ENCOURAGEMENT NEVER GETS OLD.” CASEY ANNING
Black Rock Beef Co. is built around Casey and Sara’s Mum’s homemade recipes, but with a modern spin. “One of our favourite things growing up were pies, but Mum was concerned with the ratio of meat to pastry she was feeding us so she started making ‘parcels’ as a way to make sure we were getting more protein than pastry. These parcels then became our signature frozen meals that come in a variety of flavours. There’s Chilli Con Carne, Savoury Mince, Roast Beef & Traditional Gravy and other favourites like Lasagne and Bolognaise Mince Sauce,” says Casey. At Black Rock Beef Co. the girls are committed to ethically producing 100 per cent grass fed and hormone free quality beef, the natural way. “We started BRB Co. believing that we wouldn’t want to give any family a meal that we wouldn’t want to give to our own” Casey mentions. “Knowing where our food comes from is important to us and so we provide the convenience without compromising the quality of a home cooked meal. This means there’s less time preparing the food and more time actually enjoying it with friends and family” adds Sara. Black Rock Beef Co. is currently
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stocked in North Queensland at: Lamberts Fresh Produce, Whites North Ward Grocer, Family Life Organics, Essentially Fresh, Otto’s Fresh Food Market, Christo’s Deli, Strand Gourmet Meats, Skinny’s Deli, Del Santo’s Deli in Ayr and Charters Towers and Cloncurry Foodworks. But the two young entrepreneurs aren’t stopping at North Queensland. Casey says “We have recently started working with a distributor in South Queensland and we now have
well over a dozen high-end stockists in the Brisbane, Sunshine Coast and Gold Coast region that are gaining some wonderful traction and support. We’re also in conversation with distributors in New South Wales, ACT and Victoria, so we’re excited to see where that goes. We’re looking forward to expanding into more product lines and eventually more stockists around Australia.” Even though they’re growing at a rapid rate, both Casey and Sara remain grounded. Casey says “I still feel the biggest sense of achievement when I get a message from a happy customer who has appreciated the easy dinner, loved it and believes in what we’re doing. That sort of appreciation and encouragement never gets old.” Black Rock Beef Co. 815 Flinders Street Townsville 0497 491 192 www.blackrockbeef.com.au