Page 62

Price versus Quality and Responsibility When consumers are interested in a service, they consider the quality relative to the price. Cost is becoming the major influencing factor when selecting a service, but is this the safest method of selection, particularly if it involves your health? A service is almost never cheaper if it doesn’t work, requires re-doing or causes complications soon after the purchase! Ideally, quality should take precedence over cost. With healthcare, the stakes are higher as poor treatment can lead to irreversible harm. To avoid this, determine the actual expertise of the person providing the service. Ask yourself, who will take responsibility when things do not go to plan? Also, does the provider have an alternative solution? Confidence in the delivery of treatment is far more important than the dollar cost. Silencing the Dissenters As orthodontists and healthcare professionals, we take our responsibility of educating the public seriously. It sometimes means that quacks and snake-oil salespeople do not welcome our opinions.

Buyer Beware! Our final note Our practice has contributed many articles over the past few years. We aimed to educate our community about dentistry and the specialty of orthodontics, to provide an evidence-based perspective regarding questionable techniques and to emphasise the value of expertise.

62

duoma ga zine.com. au

These days, threats of litigation for defamation are being used to silence anyone who dares offer a contrary view on any product, and the health industry is no exception! Such threats are intended to keep the consumer both uninformed and vulnerable. Selling snake-oil can be a lucrative business, over which they are very protective. Contemporary snake-oil salespeople often use a classic two-hit combination. They are happy to take consumers’ money and ‘kindly’ serve legal letters to cautioners that try to warn you about their product. Instead of logical scientific debate, they attempt to scare cautioners into silence.

Profile for DUO Magazine

DUO Issue 156 November | December 2019  

DUO. The Magazine of the North DUO is an elegant, intelligent publication highlighting style, home, fashion, food, travel, culture and exclu...

DUO Issue 156 November | December 2019  

DUO. The Magazine of the North DUO is an elegant, intelligent publication highlighting style, home, fashion, food, travel, culture and exclu...