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T H E FA C U N D O C O L L E C T I O N The design of an heirloom. Bacardi is a family and a company. Perhaps, in name, it’s interchangeable with the word rum. Success courses through the veins of all things Bacardi. Founded over 150 years ago, by Don Facundo Bacardi Massó, was a company with the vision to reinvent rum for the world. Five generations later, the idea was born to pay tribute to the original vision by creating a small collection of finely crafted rums— the likes of which, until then, had only been shared with family and close friends. The design of The Facundo Collection honors Bacardi’s exquisite taste in rum and their history of celebrating the finest art and architecture. Four uniquely designed decanterlike presentations, inspired by Cuba’s golden age of art deco, set a new bar for defining the “the art of rum.”

Collection and Product Identities Brand Architecture

NEO Shipper Secondary Packaging

NEO Primary Packaging

Eximo Shipper Secondary Packaging

Eximo Primary and Secondary Packaging

The Facundo Collection Primary Packaging

Exquisito Shipper Secondary Packaging

Exquisito Primary and Secondary Packaging

ParaĂ­so Shipper Secondary Packaging

ParaĂ­so Primary Packaging

Website Digital Media

R E S U LT S “We want to be the best at everything we do. It’s a never-ending process of trying to be the best that you can be.” Facundo L. Bacardi Chairman of Bacardi Ltd

The Facundo Collection  

The design of an heirloom.

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