Page 1


T H E FA C U N D O C O L L E C T I O N The design of an heirloom. Bacardi is a family and a company. Perhaps, in name, it’s interchangeable with the word rum. Success courses through the veins of all things Bacardi. Founded over 150 years ago, by Don Facundo Bacardi Massó, was a company with the vision to reinvent rum for the world. Five generations later, the idea was born to pay tribute to the original vision by creating a small collection of finely crafted rums— the likes of which, until then, had only been shared with family and close friends. The design of The Facundo Collection honors Bacardi’s exquisite taste in rum and their history of celebrating the finest art and architecture. Four uniquely designed decanterlike presentations, inspired by Cuba’s golden age of art deco, set a new bar for defining the “the art of rum.”


Collection and Product Identities Brand Architecture


NEO Shipper Secondary Packaging


NEO Primary Packaging


Eximo Shipper Secondary Packaging


Eximo Primary and Secondary Packaging


The Facundo Collection Primary Packaging


Exquisito Shipper Secondary Packaging


Exquisito Primary and Secondary Packaging


ParaĂ­so Shipper Secondary Packaging


ParaĂ­so Primary Packaging


Website Digital Media


R E S U LT S “We want to be the best at everything we do. It’s a never-ending process of trying to be the best that you can be.” Facundo L. Bacardi Chairman of Bacardi Ltd


The Facundo Collection  

The design of an heirloom.

Read more
Read more
Similar to
Popular now
Just for you