Sample Marketing Plan - Hutchens & Hamalian

Page 1

MARKETING PLAN

1234 FIRST STREET ANYTOWN, CA



SALES COLLATERAL PROPERTY BROCHURE Our marketing department will design a custom property brochure that will showcase your home’s assets and unique features. The use of professional photography plus a separate features/amenities page will ensure that potential buyers are educated about all your home has to offer.

ENDLESS VIEWS ON 1.1 ACRE ESTATE SETTING

1188 ESTATES DRIVE, LAFAYETTE Offered at $3,795,000

PROPERTY FEATURES

• Approximately 1.1 acres of privacy and stunning views of Mt. Diablo and surrounding hills

• Luxurious private fireside master retreat with sitting area and spacious walk in closet

• Originally built in the 1950s, beautifully expanded in 2005

• Two guest bedrooms with en suite full baths

• Prestigious Happy Valley Estate, award winning K-8 schools

• Fifth bedroom can be utilized as a library/study, and opens to expansive deck

• Dramatic circular driveway with gated entrance and spacious 3-car garage

• Bonus/game room with skylight and room for recreation •

• Grand entryway and large formal spaces, great for entertaining • • Open, light and bright with an exquisite floor plan, and floor-to-ceiling windows • • Chef’s kitchen with oversized island, walk-in pantry and ample storage • • Full wet bar with built-in cabinetry and bar refrigerator

TINA FRECHMAN Realtor®

P: 925.915.0815

tina@dudum.com www.dudum.com

Majestically situated under the southwestern slopes of Mt. Diablo in the exclusive gated Blackhawk Country Club, overlooking the rolling grassy hills dotted with pristine homes and exquisitely manicured golf links, is a unique Italian-inspired Villa. Completed in 2011, Villa Bellisima is now the second largest home in Blackhawk, and the fifth largest home in Contra Costa County. This remarkable home combines a heritage of tradition and artistry with the latest in amenities, technology and construction Detached in-law home with full kitchen, bedroom, bathroom and living area design. Creating this home required an extensive team of specialists. Structural engineers implemented complete steel Gorgeous yard with large deck, pool, cabana and outdoor framing construction to allow an openness rarely seen in a singlekitchen LANE K family home. Architects meticulously planned expansive barreled CREE LARK ceilings. Electrical and lighting engineers built a high-tech system WELCOME TO Large garden area, mature fruit trees and dog run with to power 405 recessed lights, opulent chandeliers, the latest in carpeting endless possibilities d wall-to-wall MASTE R SUITE features sculpture walls of windows AV and data systems, and the ability to control all home systems OFFICE bedroom two HOME master ROOM/ • A huge sinks (?) draperies covering ROOM/ DINING remotely. Renowned Russian artists from The Metropolitan bath tub, double doors “framing” and custom silk /LIVING Breathtaking, panoramic morning sunrise views French ENTRY has a jetted oversized, and travertine-tiled of windows and patio fountain wall a bathroom with Design Group, led a year’s work to create elaborate hand-painted • The master and custom cabinetry • Dramatic entry backyard, logia and tiered customwith granite counters the picturesque a granite surround open on walls and murals. with stone inset tiled shower room features

flooring.

3 Lark Creek

ceiling living glass triple sliders • A coffered and a set of frosted ing mantled fireplace versatile entertain a matching coffered two sides, for ountered room also features formal dining pantry with granite-c • The spacious sink a nearby butler’s ceiling and includes beverage fridge and stainless room U-line cabinetry and lead to a versatilebonus sliding doors or hallway, double office, library, media room, • Just off the as a home that can be used room.

Distinctive Properties DRY/MUD ROOM

KITCHEN/LAUN

FAMILY ROOM

ROOM/ includes an eat-at dining-room sized) t room” (really surrounding furniturebuilt-in desk with patio • A huge “breakfas the kitchen, a leading to the counter facing , and French doors down off the style cabinetry is just a few steps lumned eiling family room wood-co • The vaulted-c and has a dramatic built-in op windows ly designed arched-t hearth tiled gas breakfast room a wall of beautiful a raised entrance and it also includes doors out to the patio the backyard; French that overlook cabinetry, and media fireplace, built-in and backyard

GIE CLAY AN Realtor ®

3

| CalBRE# 0136114

flooring -tiled with unique shower is travertine • A separate shower heads with built-in closet The home epitomizes luxurious living with vast amenities and flooring and two a generous walk-in suite also includes spectacular views from almost every room. The Habershamdesigned • The master shelving

TINA FRECHMAN

kitchen will please even the most demanding chef and a choice ATHS from the adjacent 3000-bottle temperature controlled wine cellar BEDRO OMS/B located l bedrooms, all complement any meal. Continue your divine experience, as THREE OTHER suite: spacious additiona bedroomwill features three Realtor® the master own • This home you gather in the library, piano bar, game room or poolside. There of the house from bath and one has its -jill” on the other side P: 925.915.0815 s share a “jack-and is even a multi-level 20 seat home theater awaiting a new owner’s two bedroom walk-in closets side of all three have tina@dudum.com one on either bathroom, and two ½ baths, finishing touches! living areas are

Distinctive Properties

www.dudum.com

nt to all

• Convenie the home

CalBRE# 01970768

ADDITI ONAL OUTSID E AND

FEATUR ES

five sets located, with of the home to patio/logia is centrally main living areas • The main backyard leading from the of French doors grassy area that outside to a large flat steps down lead • From the patio, green! and over-sized includes a putting pool is a stunning pool yard the of side ty automatic safety • Off to the other with an Acquamatic-infini attached hot-tub, cover e stone pavers consists of decorativ court • Pool decking is a basketball/sport up from the pool • A few steps garage and three-car molding • An oversized use of crown include: a generous lighting and unique lighting • Additional features throughout; recessed hardwood dark-stained oak custom wall colors ut; and beautiful fixtures througho ut. flooring througho

Lan

e, Lafayette, CA

Villa Bellissima

5,000 $ Offered at 3,39

Italian Inspired Estate with Endless Views 228 South Ridge, Blackhawk, Danville

22,000 square foot structure with 16,720 square feet of luxurious living space, 6 bedroom suites, 7 baths, 4 powder rooms, including a private guesthouse, 12 fireplaces, 10 car underground garage, all nestled on just under a one acre lot (approximately a 41,800 square foot lot).

www.228SouthRidge.com

ANGIE CLAY Realtor

®

3

| CalBRE# 0136114 P: 925.207.9366

com angie@angieclay. om www.angieclay.c

925.207.9366

com angie@angieclay.om www.angieclay.c

assumes and therefore, contained herein the information satisfaction. ntly verified to their own has not independe which they have concerns Estate group or about Dudum Real disclosed, identified matters or items

INVITATION FOR PRIVATE PREVIEW A custom designed invitation will be sent to the top 100 local agents who work in the luxury market. This private, catered preview is hosted in your home during an evening prior to going on the MLS and is staffed by your listing agent plus other top Dudum agents who will guide guests through the home and highlight its unique features and amenities.

fireplace, walk-in closet, and en suite ba covered veranda with beautiful chiseled

CASUAL

SOPH

BREAK FAST

JUST LISTED & JUST SOLD POSTCARDS Just Listed and Just Sold postcards will be designed and mailed to 250 of your neighbors. The Just Listed postcards will also include an invitation to the first open house.

the guesthouse. Each uniquely designed occupant with double mahogany doors; bo

ELEGANCE WITH

YLE ISTICATED ST

gas es: Viking 6 burnerm e-line applianc Monogra kitchen with top-of-th tiled backsplash), GE trash • Gourmet Dudum Real Estate group has not independently verified the information contained herein and therefore, assumes no legal responsibility for it’s accuracy. Buyer should investigate any custom designed refrigerator, Broan matters or items disclosed, identified or about which they have concerns to their own satisfaction. stovetop (with abinetry fronted or double self-cleaning double door custom-c dishwasher, Thermad ve compactor, Bosch ps Profile microwa d granite counterto ovens, and GE and bull-nose light cabinetry vegetable sink • Custom-painted storage, stainless generous island with • Large middle top hall and and butcher-block just off a spacious walk-in pantry entrance also features a through a garage • The kitchen ntly located just with and cabinetry “mud-room” convenie sink room with a stainless • Spacious laundryspace loads of counter

CalBRE# 01970768

The home features six lavish bedroom s

y for it’s accuracy.

no legal responsibilit

Buyer should

investigate any

Exquisitely designed for the most elegant

living, this home truly shows brilliance whe Family and friends may play in the billiar

classic, full-sized video games; while a sm

may mingle in the exquisite piano bar or c car enthusiasts will appreciate the showc

subterranean 10 car garage. A large group m 1,785 square foot ballroom ~ opening throu exterior loggia and infinity aqua pool ~ for charitable event, or even a wedding.

At first glimpse, this home’s impressive ele presence draw you in. Once inside, its st

amenities and comfort make you want to s

Close proximity to Silicon Valley, San F

and many other wonderful destination lo the quaint community of Danville. This fi not to be missed!


PRINT MEDIA NEWSPAPER ADVERTISING Print ads in local and regional newspapers are targeted to potential luxury buyers. Custom designed by our inhouse marketing/creative department, each ad presents your home at its absolute best in a format that’s unique to each publication. When available, your home will be featured in the Contra Costa Times Real Estate Plus section. Several of the publications that we use to advertise your home are:

Dudum Real Estate Group

Distinctive Properties

Is Proud to Present

Is Proud to Present

Italian Inspired Estate with Endless Views 228 South Ridge, Blackhawk, Danville | OFFERED AT $13,500,000

Italian Inspired Estate with Endless Views

Majestically situated under the southwestern slopes of Mt. Diablo behind the private gates of Blackhawk Country Club, overlooking the rolling grassy hills dotted with pristine homes and exquisitely-manicured golf links, is a unique Italian-inspired Villa. Completed in 2011, Villa Bellisima is now the second largest home in Blackhawk, and the fifth largest home in Contra Costa County. This remarkable home combines a heritage of tradition and artistry with the latest in amenities, technology and construction design. Over 16,700 square feet of luxury living.

228 South Ridge, Blackhawk, Danville | OFFERED AT $13,500,000

Beautiful Roundhill Manor in alamo

Close proximity to Silicon Valley, San Francisco, Napa, Tahoe, and many other wonderful destination locations, yet situated in the quaint community of Danville. This fine jewel of an estate is not to be missed! Please call for a private showing of this masterpiece. For a complete list of specifications and pictures, we invite you to visit:

www.228southridge.com This Distinctive Property is exclusively represented by Dudum Real Estate Group 1910 Olympic Boulevard, Suite 100, Walnut Creek CA , 94596 BRE License # 01882902

This Distinctive Property is exclusively represented by Dudum Real Estate Group 1910 Olympic Boulevard, Suite 100, Walnut Creek CA 94596

• Contra Costa Times / Bay Area News Group

Dudum Real Estate Group

Distinctive Properties

2568

Majestically situated under the southwestern slopes of Mt. Diablo behind the private gates of Blackhawk Country Club, overlooking the rolling grassy hills dotted with pristine homes and exquisitely-manicured golf links, is a unique Italianinspired Villa. Completed in 2011, Villa Bellisima is now the second largest home in Blackhawk, and the fifth largest home in Contra Costa County. This remarkable home combines a heritage of tradition and artistry with the latest in amenities, Rolling Hills Court,technology Alamo, CA and construction design. 22,000 square foot structure 16,720 square feet of luxurious living space, 6 bedroom suites, 7 baths, 4 powder rooms, offERED Atwith $1,725,000 including a private guesthouse, 12 fireplaces, 10 car underground garage, all nestled on just under a one acre lot. Close proximity to Silicon Valley, San Francisco, Napa, Tahoe, and many other wonderful destination locations, yet situated in the quaint community of Danville. This fine jewel of an estate is not to be missed! Please call

4353 sq. ft. | 5 BED | 4.5 BAtH 925.818.5500

for a private showing of this masterpiece. Mediterranean Beauty and Elegance. This custom designed home, Forprivate a complete specifications and pictures, we invite you to visit: majestically set back, with a shared drivelistisoflocated on Rolling Hills Court, in the prestigious Round Hill Country Club. Built in 2001 by Appian Homes, a well-known, high quality local builder, this home boasts gorgeous architectural detail and offers tremendous comfort Property and style. For This Distinctive is exclusively represented by additional photos and property information please visit: Dudum Real Estate Group

www.228southridge.com 1910 Olympic Boulevard, Suite 100, Walnut Creek, CA 94596 Brokerage BRE# 01882902

www.2568RollingHillsCt.com

• San Francisco Chronicle • Lamorinda Weekly

MAGAZINE ADVERTISING When time permits, due to 2 to 3-month lead times, targeted ads may be placed in local real estate and lifestyle magazines. National publications may be used as well if we feel your home would benefit from national exposure. A few of the publications that we think strategically target potential buyers are: • Diablo Magazine • Luxury Home Magazine • HomeFolio Magazine • LuxuryRE

Teresa Zocchi | RealToR® DUDUM Real eSTaTe GRoUP 925.925.360.8662 | teresa@dudum.com www.dudum.com | DRE LIC #01907345

www.dudum.com


ONLINE PRESENCE SINGLE PROPERTY WEBSITE Your home will have its own website (www.1234MainStreet.com) which will be showcased on all advertising, promotional materials and social media. Professionally designed and hosted by Open Homes Photography, the site will feature an interactive floor plan as well as a 3D Matterport virtual tour.

LUXURYREALESTATE.COM FEATURED PRO

Get the maximum exposure for your listings by having them featured tate.com. Featured properties are available in the jumbo and standa age, as well as on our Regional pages and Development Portal.

EBLASTS eBlasts that feature your home and advertise the dates of the brokers tour and open houses will be sent out to 120 Dudum agents plus the entire CCAR membership, which is made up of 4,000+ brokers and agents.

Jumbo F

Standard

Regiona

Develop

Reserve Lounge HOMEPAGE JUMBO: $995/WK | STANDARD: $495/WK

MLS + SYNDICATION Your home, including photos, virtual tour, and property description, will be posted to the local MLS. The listing is then syndicated via an IDX feed to 25,000+ consumer and broker websites including Realtor.com, Zillow, Trulia, and more. REGIONAL FEATURED: $295/MO

POTENTIAL TRAFFIC INCREASE 500 450 400

480

DEVELO


SOCIAL MEDIA & NETWORKING SOCIAL MEDIA Since 90+% of buyers begin their home search online, exposure via all social media networking sites is a critical part of marketing your home. Strategic planning and scheduling of social media allows us to leverage all portals for maximum impact including Facebook, Instagram, Twitter, LinkedIn, Google+, and Pinterest.

NETWORKING Your home will be promoted on TAN (Top Agent Network) which is a private, invitation only online community made up of the top 10% agents in our market. Your home will be held open for Brokers Tour on Tuesday from 10am to 2pm so brokers and potential buyers can preview the property. A catered lunch is included.


MARKETING PLAN FOR 1234 MAIN STEET

SALES COLLATERAL • Professional photography including aerial/drone images • Multi-page property brochure + amenities page • Just Listed and Just Sold postcards • Private preview invitation

ONLINE PRESENCE • eBlasts to 4,000+ local Realtors • Single property website www.1234MainStreet.com • 3D Matterport virtual tour • Multiple Listing Service • IDX syndication to Realtor.com, Zillow, Trulia and 25,000+ more consumer websites.

PRINT MEDIA • Contra Costa Times / Bay Area News Group

SOCIAL MEDIA & NETWORKING

• San Francisco Chronicle

• Facebook

• Lamorinda Weekly

• Instagram

• Diablo Magazine

• Twitter

• Luxury Home Magazine

• LinkedIn

• HomeFolio Magazine

• Google +

• LuxuryRE

• Pinterest • TAN (Top Agent Network) • Brokers Tour with Catered Lunch


SHERRY HUTCHENS

ADAM HAMALIAN

925.212.7617 Sherry@HutchensHamalian.com DRE 01320608

925.708.5630 Adam@HutchensHamalian.com DRE 02047712

BROKER ASSOCIATE, CRS

LAMORINDA 999 Oak Hill Rd. #100 Lafayette, CA 94549

WALNUT CREEK 1910 Olympic Blvd. #100 Walnut Creek, CA 94596

REALTOR®

DANVILLE 100 Railroad Avenue, Ste. A Danville, CA 94526

BRENTWOOD 60 Eagle Rock Way, #B Brentwood, CA 94513