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Elevating the Art of Real Estate


DUDUM REAL ESTATE GROUP Opening Doors of Opportunity

Dudum Real Estate Group is an independently-owned, thriving brokerage comprised of highly motivated, resourceful and successful real estate professionals. Formed by Julie Dudum Del Santo—who comes from a long line of Bay Area entrepreneurs—Dudum Real Estate Group is one of the preeminent and finest real estate brokerages in the East Bay. With offices in Brentwood, Danville, Lafayette and Walnut Creek, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of our business philosophy is a commitment to extraordinary service, cooperation, honesty and communication. Our team of experts, knowledgeably and competently, cover a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 up to 580, as well as East County serviced by Highway 4.


“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.� ~MAHATMA GANDHI


INTRODUCING OUR EXECUTIVE TEAM Our experienced executive team provides the strategic direction for the firm and combined with their acute real estate and financial acumen, they offer sound guidance and innovative solutions to our clients. They also inspire our agents to achieve their full potential by giving them the tools they need to be successful.

JULIE DEL SANTO

TRACEY CASELLA

KENT LOVING

Broker/Owner

V.P. of Operations

V.P. of Marketing & Creative

Julie was born and raised in Lamorinda, is a graduate of St. Mary’s College in Moraga, and started her career in real estate at the end of 1999.

Tracey Casella oversees and facilitates the day to day logistics of the office. With over 15 years experience in real estate management, Tracey works effortlessly to ensure a smooth operation of the business and works closely with all Dudum Real Estate Group agents to quickly address and resolve any issues or obstacles that may arise. In addition, she assists the agents with the many tools we offer them to enhance their business. Her top priority is to empower our agents to do what they do best--sell homes.

Kent Loving has been with Dudum Real Estate Group since its inception and has over 20 years of experience and knowledge in real estate marketing. Overseeing the group’s advertising, branding and public relations, Kent has initiated marketing programs and systems that enable all Dudum Real Estate agents to effectively market themselves and the properties they represent effectively. Whether utilizing print or online advertising, social media, agent and property marketing or public relations, Kent demands a high level of brand integrity and excellence for our company, its agents, and the listings they represent.

Julie, a Mom of 4, is constantly involved with the real estate community at large. She shares her knowledge and energy through her many memberships in local real estate organizations, and was recently named “Entrepreneur of the Year” by the East Bay Women’s Council of Realtors. When asked about her real estate career, Julie sums it up as “It’s been an amazing run, but I think the best is yet to come.”


OUR ADMINISTRATIVE MANAGEMENT TEAM Each member of our Administrative Management Team performs a vital role within our organization. Each of them were hand selected for their amazing expertise and qualities. Cooperating together as a team the level of excellence in their support of the agents and the clients is unequaled in our industry.

MARTY HENDREN

Sales Manager

ALISON OVERELL

Transaction Coordinator Lafayette

SABRINA KYHN

Senior Graphic Designer Lafayette

KRIS PRENDERGAST

Transaction Coordinator Walnut Creek

MOLLY NERHEIM

SANDRA MEDEIROS

Risk Management Specialist

Marketing Administration Walnut Creek

TERESA RAMIREZ

Office Manager Lafayette


WE’RE DIFFERENT

The Dudum Difference

Unlike typical brokerages, we cooperate, instead of competing with each other. We strive for company su the ultimate benefit of our clients. We all have a service-focused work ethic, top negotiating skills, and ha energy created by the cooperative spirit results in beyond satisfied clients and smooth transactions for all


uccess as a whole. Ours is an environment that leverages the best of everyone’s skills and knowledge for ave established similar highly successful track records of excellence. Each agent is independent, yet the ll.


STATISTICS

605

$400 MILLION

UNITS SOLD IN 2016

866

%

WORTH OF INVENTORY SOLD IN 2016

834

GROWTH IN TOTAL CONTRA COSTA COUNTY MARKET SHARE SINCE 2010

%

GROWTH IN TOTAL WALNUT CREEK MARKET SHARE SINCE 2010

821

%

GROWTH IN TOTAL NORTHERN CALIFORNIA MARKET SHARE SINCE 2010

HONORS

IN THE PRESS

BEST PLACE TO WORK 2015 & 2016- Voted Best by Bay Area News Group

Contra Costa Times KTVU Channel 2 News Contra Costa Times.com 86 Magazine Diablo Magazine Home Folio California Real Estate Magazine

TOP 10 BROKERAGES IN CONTRA COSTA COUNTY When ranked by market share out of 13,000 brokerages RANKED #3 IN WALNUT CREEK In 2016 OPENED BRENTWOOD & DANVILLE OFFICES In 2016


GET TO KNOW DUDUM REAL ESTATE GROUP This dynamic group equips and educates themselves regularly so that you can always rely on the accuracy of the information given. From continued education to real estate seminars, legal updates, and negotiation strategy training, this group continuously stays ahead of the industry standard. This allows them the ability to provide their clientele with the latest market insight, information, and quality service in every aspect of a transaction. Our agents are geographically situated throughout the communities in which they serve and utilize their networks, modern real estate tools, and resources to guarantee maximum marketing and exposure of a property, as well as ensuring that their clients gain reliable access to property information throughout the greater East Bay.

AREAS OF EXPERTISE: • Single Family Detached Residential Real Estate •

Condo and Townhomes

Luxury and Estate Homes

• Worldwide Relocation •

Lots and Land

Probate Transactions

Foreclosures

Historic Properties

Commercial Real Estate

Leasing


YOUR BAY AREA REAL ESTATE TEAM

Opening doors of opportunity

OUR KNOWLEDGE BENEFITS OUR CLIENTS Collectively, our agents have hundreds of years of real estate experience and have successfully closed thousands of transactions. The uniqueness of our agents uniting and working together simply gives our clients a better experience, and has set a peerless standard of practice not often seen in the real estate industry. In the spirit of reciprocity, our agents love to share their knowledge, skills and talents with each other, all with the paramount goal of providing a high level of professional service. We take pride in the way we handle a transaction from start to finish, including our skilled and service oriented staff, who are attentive to the details and treat clients with exceptional care.

RELOCATION: CONNECTED LOCALLY AND BEYOND Years of combined work in real estate has connected us to professional agents all over the world and allows us to assist clients in buying or selling a home anywhere in the United States, or across the globe. Our established international relocation network ensures that clients can find or sell a home anywhere and still experience the same standard of care that we would give locally. It is through our relocation services that each referred agent is hand selected and pre-screened to ensure the best match to fit the needs of each client.

RESOURCEFUL AND RELIABLE Buying or selling a home usually involves a crew of different people, from plumbers, painters and roofers to fence menders, house cleaners and pet sitters. Whatever the need is, we have a full list of trusted service providers that we can refer so the buying or selling process goes that much smoother. This golden list of dependable providers continuously improves as Dudum Real Estate Group agents discover new and extraordinary businesses, all to make your transition as seamless as possible.


REPRESENTING THE EAST BAY’S HOME BUYERS & SELLERS Dudum Real Estate Group represents a wide variety of clients in the East Bay who work in many fields including banking, finance, healthcare, government offices, professional athletes, higher education and technology. We view our clients as our partners and we work both diligently and intelligently with them to ensure that their real estate needs come first and are met— effectively and with results.


All product and company names are trademarks™ or registeredŽ trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.


REALTOR SERVICES As your Realtor, I will handle the complexities of the transaction documents, inspections, escrow, marketing and the important art of skilled negotiation… so you enjoy the peace of mind that the sale of your home will be smooth, efficient and satisfying. Here is a look at the professional duties I will perform on your behalf. PRESALE ACTIVITIES • Initial consultation to determine client needs, priorities, and timeline • Research and determine market value, • Review estimated net sheet to determine possible proceeds • Prepare intial timeline calendar for important presale activities • Prepare all documentation for signatures • Review agency relationships • Discuss and create pricing and marketing strategies unique to your property • Sign listing agreement • Order pre-sale home warranty with seller’s coverage • Schedule consultation with home stager • Schedule pre-sale inspections • Prepare pre-sale disclosure packages • Refer attorney and/or CPA for legal and/or tax advice, if needed MARKETING PLAN Preparation • Obtain bids on repairs, if needed • Coordinate home repairs, as needed • Coordinate updates and improvements, if needed • Stage property (if applicable) • Schedule housekeeping, window washing, carpet cleaning, landscaping, if needed • Have property professionally photographed and create virtual tour • Order “For Sale” sign and appropriate riders • Install lockbox at home • Determine showing availability communicate that with other agents • Input listing on Multiple Listing Service, which syndicate to over 25,000 brokerage and Realtor websites • Host broker’s open house • Host public open house(s) • Offer twilight tour

Advertising & Collateral Materials & Social Media • Create custom color property brochure, customized and tailored to your property • Create single property website, i.e., www.yourhome.com • Enter property listing on websites, including Dudum.com, listing agent’s website, Zillow.com, Realtor.com, Craigslist, & more • Create open house invitation and mail to surrounding neighborhood, to agent’s SOI, and to other prospective buyers • Create e-Blast and email to 4,000+ local agents and brokerages • Create social media designs; post to Facebook, Instagram, and other social media avenues • Create newspaper and/or magazing ads, including open house ads, and submit to the publications Networking • Promote to agent network; announce at office meetings • Promote listing to out of area, out of state and out of country buyers via our relocation network • Promote to listing agent’s SOI including prospective buyers and agent’s networking groups • Promote at weekly marketing meetings • Promote within neighborhood Ongoing • Schedule showings and show property to potential buyers • Communicate updates to sellers on a regular basis, and share activity feedback and comments • Continuous tracking of market conditions, sharing results, discussing competition if any • Respond quickly to all buyer inquiries • Revise marketing plan and pricing strategy, as necessary & if needed • Give updates on activity, number of online views, hits, clickthroughs of online and social media advertising


REALTOR SERVICES (CONT.)

NEGOTIATE OFFERS/ACCEPTANCE • Schedule offer presentation with seller • Present offer(s) • Explain ramifications and/or benefits relating to terms and conditions of contract(s) • Negotiate terms on behalf of the seller(s) • Negotiate actual occupancy • Coordinate actual close date • Complete necessary paperwork in order to execute chosen agreement • Organize and facilitate copies of offer, counter offer and addendums to appropriate parties for ratification • Coordinate opening of escrow FACILITATE AN ESCROW *Much of the following is done with the assistance of a Transaction Coordinator, whom I employ: • Deliver completed contract to both parties involved in the contract, as well as to the title company and lender and/or appraiser, when necessary • Confirm title company is in receipt of buyers earnest money deposit within 3 days of offer acceptance • Identify and disclose any new or additional information or details concerning property to the buyers, through any additional disclosure paperwork beyond that in original disclosure package • Coordinate and confirm all inspection appointments with sellers • Receive and review title report • Negotiate any post inspection findings • Strive to resolve problems and challenges relating to property condition or buyer’s concerns • Coordinate appraisal appointment • Meet appraiser with applicable comparables • Negotiate any negative impact relating to appraisal, should discrepancy arise

• Arrange home warranty policy for buyer’s coverage • Complete ongoing necessary transaction paperwork • Facilitate contingency removal • Coordinate and attend final signing, in preparation for the closing • Work with seller on organizing utility shut-off • Work with seller to finalize moving plans, warranty transfer, or any other move out needs • Arrange and attend buyer’s final walk through • Work to resolve any problems or challenges that may come up • Confirm loan funds and remaining buyer money has been deposited into escrow, if applicable • Call sellers with CONGRATULATIONS! Deed has been transferred and recorded and escrow is closed • Deliver keys to new owners AFTER CLOSING • Provide final HUD & final closing flashdrive keychain with all supporting home sale documents, for sellers file and for tax purposes • Possibly help you find your next home, or direct you to out of the area agents, or assist you with possible Relocation services, if needed • Work with seller to ensure the transition to new residence is smooth • Provide a list of trade professionals and resources, who can help with repairs or upgrades needed on your new home • Serve as a community resource & great Realtor to your friends and family, for all of their Real Estate needs • Check in periodically • Add client to girft and mailing campaign • invite to client parties such as Shredfest, Sundae Sunday, Client Appreciation party, and Santa Party • Follow up with market updates!


INTEGRATED MARKETING

Online, Print Publication, Public Relations, and Collateral Services The more exposure your home receives the more opportunity you will have to achieve your financial goals. Dudum Real Estate Group’s in-house, full-service Marketing team goes into action when we list a property and we ensure that all online and offline essentials are handled. With our finger on the pulse of the market, we utilize an integrated marketing approach which couples traditional advertising and visibility campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home. The Dudum Marketing team consists of a Marketing Director, Graphic Designer, Social Media and Public Relations Strategist, Advertising Coordinator and IT Consultant.

WE OFFER: • Dudum.com

• Public Relations

• Property Syndication

• Property Flyers

• Multiple Listing Service

• Direct Mail and Event Marketing

• Realtor.com

• Professional Photography

• Enhanced Property Listings

• Broker Network Caravan

• Exclusive Property Website

• Open Houses

• Social Media/E-blasts

• Relocation Connections

• Re|Source™ e-magazing

• Referral Network

• Traditional Media Advertising

• Market Data Reports


HIGHLY VISIBLE At a time when most real estate companies were unwilling or unable to reinvest in their brands, Dudum Real Estate Group saw an opportunity to further improve their client experience. We introduced new logo’s, colors, upscale design, luxury collateral, video, social media, and high touch technology to increase the visibility of our company and the homes we represent. In addition, our agents draw from an expansive library of professionally designed marketing materials, as well have a fully staffed marketing and creative department for any custom materials, which will represent your home in the most professional and apprealing manner within the market.

The Dudum Real Estate Group Experience... Social Media & Blogs

Location Branding

Brand Identity Website & SEO

Listings

Successful Real Estate Transaction

Prospective Client Interest

Community Outreach

Business Collateral

Online Newsletters & Announcements

Public Relations Print & Online Advertising


HOW I BRING BUYERS TO YOUR PROPERTY...

Understanding where buyers come from allows Dudum Real Estate Group professionals to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood, we know that the vast majority will discover your home with the assistance of a real estate professional and the internet. That is why it is so important for Dudum Real Estate to offer a powerful combination of expert real estate reputation and a dominate web presence. Our approach to marketing is both high tech and high touch.

• The average online consumer has a 15 minute patience level when looking to acquire more information.

• Our real estate professionals are committed to joint success; they do not leave these calls unanswered.

• Online consumers make an average 5-6 additional inquiries.

• Our real estate professionals are equipped with Smart phones , iPhones, and iPads and are ready to respond.

• The 50% that do respond to a lead, do so 54 hours from the time the consumer requested more information.

• 50% of all internet inquiries/leads go completely unanswered.


DUDUM.COM We maintain a strong online presence through Dudum.com which has powerful searching tools, community reviews, marketing resources and listing alert capabilities. Our website and blog generate over 20,000 unique visitors annually.

DUDUM MOBILE APP Dudum Mobile Real Estate provides the most accurate and up to date property info at the touch of a screen! With Dudum Mobile Real Estate, you can access the property information you need, including price, features, photos and more! You can search listings, save properties, or share them with family and friends. Press the ‘Contact’ feature to email your Dudum Real Estate Group Agent, who can assist you with even more information!

SOCIAL MEDIA Social media is a powerful way for us to reach tech-saavy buyers and sellers throughout the East Bay. From placing listings on Facebook to posting virtual tours on YouTube, social media is a great way to reach a designated group of loyal followers and instantly expose your property to a multitude of target prospects. By implementing a comprehensive social media campaign using Facebook, Twitter, Pinterest, YouTube and more, our goal is to increase the impact and visibility of your home to garner the widest exposure from the start.


HIGH TECH & HIGH TOUCH Dudum Real Estate Group agents leverage the latest technology to reach the widest audience of homebuyers. We use techniques such as e-mail marketing, search engine optimization, link building, and social media outlets to give your property maximum exposure.

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Studies show that 90% of consumers search online for their next home, and now more than 20% are accessing the internet via their mobile devices. At Dudum Real Estate Group, our homes are located where people are seaching. Customers can access real estate listings on the go with our mobile friendly Dudum.com. We are committed to keeping pace with ever-advancing ways customers are searching for homes and to making your listing highly visible and accessible to buyers however they want to search and wherever they may be.


SYNDICATION ListHub provides a platform for real estate brokers to manage their most important asset – YOUR LISTING – in today’s most important marketplace – THE INTERNET. ListHub is the broadest, most widely adopted network for listing distribution and works in concert with MLSs, franchises, and core real estate technologies. ListHub enables us to maximizie listing exposure and still have full control of the the content.

...SYNDICATES TO AN ADDITIONAL 25,000 WEBSITES.


INTEGRATED MARKETING

Online, Print Publication, PR, and Collateral Services

DIABLO MAGAZINE We partner with Diablo Magazine and Diablo Magazine | Real Estate. Covering topics ranging from travel, culture, and personalities to entertainment, recreation, and food, Diablo magazine is the only monthly publication written specifically for the San Francisco East Bay market— from Central Contra Costa, into the Oakland and Berkeley Hills, and throughout the Tri-Valley. With locally-driven editorial, beautiful photography, and resource listings, Diablo is a unique celebration of the area we call home.

TRADITIONAL MEDIA ADVERTISING DUDUM REAL ESTATE GROUP A REAL ESTATE EXPERIENCE THAT WILL HAVE YOU SOLD! WE PROUDLY WELCOME TWO WONDERFUL ADDITIONS TO OUR FAMILY...

KAILEY GRAZIANO

REALTOR® | CALBRE #01968803

925.404.4361 KAILEY@DUDUM.COM

REALTOR® | CALBRE# 01970768

WALNUT KNOLLS

$1,200,000

925.915.0851 TINA@DUDUM.COM

1036 PEBBLE BEACH DRIVE, CLAYTON

$975,000

CO SO MIN ON G

CO SO MIN ON G

$1,895,000

LIS JUS TE T D

841 GAIL COURT, WALNUT CREEK

TINA FRECHMAN

Kailey Graziano and Tina Frechman both join us with proven track records of excellence in service as well as sales. We are excited to partner with them in their future success! We look forward to watching them grow their careers with us.

5 BEDROOM, 3 BATH, 3,465 SQ. FT., 46,609 SQ. FT. LOT SIZE ANGIE CLAY 925.207.9366

3 BEDROOM, 2 BATH, .61 ACRES, TOTAL REMODEL SERETA AND RANDY CHURCHILL 925.998.4441 / 925.787.4622

4 BEDROOM + BONUS ROOM, 2.5 BATH, 3,307 SQ. FT., .26 ACRE LOT ANGIE CLAY 925.207.9366

1675 NUALA STREET, CONCORD

995 GETOUN DRIVE, CONCORD CA

8647 GALINDO DRIVE, DUBLIN

$539,900

CO SO MIN ON G

$545,000

LIS JUS TE T D

CO SO MIN ON G

$599,000

3 BEDROOM, 2 BATH, 1,581 SQ. FT., 7,000 SQ. FT. LOT SIZE KAREN IVANKOVICH 925.788.7291

3 BEDROOM, 2 BATH, 1,360 SQ. FT., 7,000 SQ. FT. LOT SIZE ANGIE CLAY 925.207.9366

3 BEDROOM, 2 BATH, 1,038 SQ. FT., 7,064 SQ. FT. LOT SIZE ZACK HEENE 925.708.7106

157 CARDOZA, HERCULES

651 BYRDEE WAY, LAFAYETTE

529 FLORENCE DRIVE, LAFAYETTE

LD

3 BEDROOM, 2 BATH, 1,836 SQ. FT., 10,200 SQ. FT. LOT SIZE CHRISTY ZOERNER 925.313.9300

3 BEDROOM, 1 BATH, 1116 SQ. FT., 14,800 SQ. FT. LOT SIZE JANE SMITH 925.998.1914

LAFAYETTE

WALNUT CREEK

999 OAK HILL RD., #100 LAFAYETTE, CA 94549 O: 925.284.1400 F: 925.284.1411

1910 OLYMPIC BLVD., #100 WALNUT CREEK, CA 94596 O: 925.937.4000 F: 925.937.4001

Dudum Real Estate group has not independently verified the information contained herein and therefore, assumes no legal responsibility for its accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfacton.

$750,000

SO

SO

3 BEDROOM, 2.5 BATH, 1,591 SQ. FT., 2,600 SQ. FT. LOT SIZE ZACK HEENE 925.708.7106 Proud to be affiliated with

$810,000

LD

CO SO MIN ON G

$379,950

While most real estate advertising has moved online, we still believe in advertising in traditional media outlets such as newspapers and magazines. Homes & Land Magazine distributes millions of magazines in communities across North America, and buyers and sellers still turn to locally distributed print outlets, such as the Contra Costa Times and Homefolio, to preview properties and qualify leads for those looking to relocate.

CALBRE #01882902

Distinctive Properties WWW.DUDUM.COM

RE | Source RE | Source, our innovative monthly newsletter provides clients and prospects with cuttingedge trends, information and statistics on the local real estate market and beyond. Clients can sign up to learn about off-market & coming soon listings, open houses, invitation only events, research, market updates and more.


DIRECT MAIL & EVENT MARKETING

SOLD 2650 CABALLO RANCHERO, DIABLO

Sold for $1,999,000

JUST SOLD 3 Lark Creek Lane, Lafayette, CA Sold Price at $3,080,000 Jon Wood & Holly Sibley JON WOOD PROPERTIES Realtor® | CalBRE #: 01474293 CalBRE #: 01435618

Jon: (925) 383.5384 Holly: (925) 451.3105 jwood@jonwoodproperties.com hsibley@jonwoodproperties.com www.jonwoodproperties.com

ANGIE CLAY

We employ an aggressive direct mail campaign strategy to advertise your home. Resident letters are also sent to advertise your property to neighbors who may know someone looking to relocate to your area. In addition to Saturday and Sunday open houses, we also hold brokers tours, twilight tours, and occasionally special receptions, showings, and invitation only events.

Realtor® | CalBRE# 01361143 P: 925.207.9366

angie@angieclay.com www.angieclay.com

GRACEFUL ELEGANCE AND

SOPHISTICATED STYLE 841 GAIL COURT, WALNUT CREEK, CA Offered at $1,950,000

JUST LISTED ANGIE CLAY

Realtor® | CalBRE# 01361143

ANGIE CLAY 3 Lark Creek Lane, Lafayette, CA Realtor

925.207.9366

angie@angieclay.com www.angieclay.com

| CalBRE# 01361143 P: 925.207.9366

®

Offered at $3,395,000angie@angieclay.com www.angieclay.com

Dudum Real Estate group has not independently verified the information contained herein and therefore, assumes no legal responsibility for it’s accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfaction.

PROPERTY FLYERS & BROCHURES Professionally designed and meticulously crafted, our property marketing collateral is available in a variety of sizes to accommodate the needs of any home. These property flyers are created with the highest graphic standards and designed by our marketing department, who have decades of real estate marketing experience. Our company standard is to always use professional photography and printing. The quality of these photographs, print, and layout enhance a buyer’s perception of value and help create a strong impression for your property.

ANGIE CLAY Realtor® | CalBRE# 01361143 P: 925.207.9366

angie@angieclay.com www.angieclay.com

PRESS AND PUBLIC RELATIONS Walnut Creek | California | United States

DUDUM REAL ESTATE GROUP Serving: Lafayette, Moraga, Orinda, Walnut Creek, Alamo, Danville, San Ramon, Pleasanton, CA Affiliation: Who's Who in Luxury Real Estate Additional Information: Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful and successful real estate professionals who work collectively to give clients the best possible real estate buying and selling experience. Formed by Julie Dudum Del Santo Ð who comes from a long line of Bay Area entrepreneurs Ð DUDUM REAL   STATE  GROUP   CONTINUES  TO  TOP  LOCAL  MARKET;     Dudum Real Estate Group operates under a model of "cooperation not Ecompetition." Julie originated this concept years ago when she formed Dudum Real Estate Team, withWELCOMES   some of the LYNSEY  CLARK   REAL  ESTATE  GROUP   real estate professionals in her own office. This cohesive energy yielded great resultsDUDUM   and success   for their clients, and from that, she continuously strived to have associates work together. She realized that combining agents' expertise in real estate transactions made for a much more WALNUT  CREEK—Dudum  Real  Estate  Group  is  delighted  to  welcome  Lynsey  Clark  to  their  group  of   powerful and positive outcome. She now applies this successful model to her own brokerage. outstanding  agents.      Growing  up  in  a  small  town  in  Iowa  allowed  Lynsey  to  closely  watch  her   With offices in Lafayette and Walnut Creek, Dudum Real Estate Group Realtors knowledgeably grandmother’s  Real  Estate  career  benefit  those  in  her  community.      She  felt  the  excitement  of  matching   and competently cover a wide territory from west of Berkeley, continuing east along highway 24, buyers  and  sellers  in  their  quest  for  their  dream  home  and  knew  that  a  career  in  Real  Estate  would  be  in   throughout Lamorinda, as well as the communities along both sides of highway 680. her  future.      Lynsey  moved  to  California  nine  years  ago  and  immediately  jumped  into  the  Real  Estate   world  in  order  to  help  those  in  her  new  community  buy  and  sell  their  homes.      Lynsey  is  a  customer  

Address: 999 Oak Hill Road #100, Lafayette, CA 94549 service professional  and  prides  herself  on  exceeding  her  clients’  expectations.    She  is  a  full-­‐time,  around   Phone: 925.284.1400 the  clock  Realtor  with  years  of  experience  in  her  arsenal  to  make  sure  that  every  client  experience  is  top   E-mail: julie@dudum.com of  the  line.      In  her  free  time,  Lynsey  enjoys  camping,  playing  with  her  three  dogs  and  spending  time  with   Web: www.dudum.com friends  and  family.    Please  visit  www.lynsey-­‐clark.com  for  contact  information.       The  agents  of  Dudum  Real  Estate  Group  came  together  in  April  to  host  ShredFest  2014  as  a  way  of   saying  thank  you  to  their  clients  for  their  continued  support,  trust  and  referrals.    Clients  dropped  off  old   paperwork,  files  and  even  electronic  recycling  items  such  as  TVs  and  DVD  players  to  be  shredded  and   recycled  at  no  cost.    This  yearly  event  was  a  wonderful  opportunity  to  celebrate  Earth  Day  and  spend   time  with  clients.       Dudum  Real  Estate  Group  is  celebrating  their  continued  success  in  the  combined  local  markets  after   placing  in  the  top  2%  of  all  real  estate  brokerages.    Additionally,  four  of  our  exceptional  Realtors  are   amongst  the  top  ten  highest  producing  agents.      The  cooperation,  not  competition,  between  the  agents   fosters  an  environment  that  leverages  the  best  of  everyone’s  skills  and  knowledge  for  the  ultimate   benefit  of  their  clients.      This  guiding  force  has  allowed  Dudum  Real  Estate  Group  to  maintain  their  high   Walnut Creek | California | United States standing   in  the   local  market.    

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Dudum Real Estate Group and its agents have been featured in Diablo Magazine, Contra Costa Times, San Francisco Chronicle, Realtor Magazine, Walnut Creek Magazine and more throughout the years. We also ensure that our listings are represented in a collaborative environment through advertising and publicity. We work with our clients to design and implement a tailored, full-service marketing approach utilizing our relationships with traditional and new media outlets— to ensure that maximum exposure for every property we represent is met.


DUDUM REAL ESTATE - RESULTS From the Diablo Valley to the beautiful hills of Lamorinda; any house at any level, Dudum Real Estate Group has the experience you need for your next real estate transaction.

8815 Bella Terra Pl | $4,725,000

165 Beechwood Dr | $1,285,000

91 Warfield Dr | $949,000

680 Moraga Rd | $3,600,000

301 Miranda Ln | $1,285,000

2929 Morgan Dr | $945,000

3470 La Caminita | $3,350,000

115 Poppy Ct | $1,276,120

50 Norlyn Dr | $935,000

3 Lark Creek Ln | $3,080,000

611 Reading Pl | $1,265,000

64 Foster Dr | $930,000

3695 Nordstrom Ln | $2,920,000

180 Bella Serra Ct | $1,255,000

150 Rose St | $930,000

10 Ranch Rd | $2,700,000

1981 St Andrews Dr | $1,251,000

215 Clyde Dr | $929,000

3683 Happy Valley Rd | $2,400,000

21 Anderson Cir | $1,250,000

1799 Tice Valley Blvd | $925,000

1657 Via Romero | $2,287,381

2147 Angus Dr | $1,250,000

426 Blackstone Ct | $920,000

212 La Questa Dr | $2,250,000

400 Shirlee Dr | $1,228,500

1210 Elmwood Dr | $915,000

141 Alamo Springs Dr | $2,182,500

721 Anderson Ranch Rd | $1,225,000

132 Black Calla Ct | $910,000

6 Sleepy Hollow Ct | $2,141,249

8278 Creekside Dr | $1,225,000

319 Verona Ave | $905,000

3977 Rancho Road | $2,050,000

687 La Vista | $1,215,000

12 Amigo Ln | $900,000

2650 Caballo Ranchero | $1,999,000

100 Via Copla | $1,215,000

1003 Hill Meadow Pl | $900,000

1591 Hillgrade Ave | $1,900,000

1036 Hacienda Dr | $1,210,000

2673 Bridle Ln | $899,000

500 Rheem Blvd | $1,895,000

3318 Las Huertas Road | $1,200,000

140 Post Rd | $899,000

550 Orinda Woods Dr | $1,875,000

223 Tiburon Ct | $1,194,000

21 Via Barcelona | $899,000

11 Candlelight | $1,860,000

341 Castle Crest Rd | $1,181,000

32 San Jose Ct | $885,000

1749 Springbrook Rd | $1,830,000

1083 Upper Happy Valley Rd | $1,175,000

5120 Canyon Crest | $881,000

660 Los Palos Dr | $1,775,000

1008 White Gate | $1,175,000

2601 Ducale Ct | $880,880

3059 Sandstone Rd | $1,716,075

141 Peaceful Ln | $1,165,000

5325 Alhambra Valley Rd | $880,000

2961 Deer Meadow Dr | $1,710,000

205 Crest Ave | $1,159,000

776 Golf Club Wy | $875,000

1058 Scots Ln | $1,710,000

147 Ricardo Avenue | $1,155,000

32 Kingston Pl | $875,000

2568 Rolling Hills Ct | $1,700,000

378 Gloirietta Blvd | $1,150,999

412 Verbena Ct | $875,000

2418 Roundhill Dr | $1,685,000

390 Endicott Ct | $1,150,000

520 Lily St | $870,000

330 Lakeview Pl | $1,655,000

1676 Foothill Park Cir | $1,135,000

124 Santiago Dr | $870,000

640 La Casa Via | $1,649,000

6000 FairLn Dr | $1,120,000

522 Tara Jean Ln | $870,000

16 La Cintilla | $1,590,000

118 Rodriguez | $1,120,000

952 Autumn Oak Cir | $869,000

259 Lakefield Pl | $1,590,000

2 W Arbor Wy | $1,100,000

3765 Highland Rd | $865,000

449 Crest Ave | $1,550,000

818 Fox Glen | $1,100,000

832 Meander Ct | $860,000

1207 Camino Vallecito | $1,527,500

825 Hidden Pond Ct | $1,100,000

12 Narcissus Ct | $856,000

39 Ashford Pl | $1,526,000

63 Bacon Ct | $1,065,000

2132 Asenath Ct | $850,000

212 Glenwood Ct | $1,519,000

11 Allendale Ct | $1,050,000

194 Grover Ln | $850,000

17 Benthill Ct | $1,485,000

825 Hidden Pond Ct | $1,050,000

7428 Muirwood Ct | $850,000

2092 Calle Los Collados | $1,475,000

124 Briar Pl | $1,030,004

2841 Oak Grove Rd | $850,000

4221 Blackhawk Meadow Pl | $1,430,000

840 Santa Maria Dr | $1,000,000

1251 Oak Knoll Dr | $845,000

279 Castle Crest Rd | $1,429,000

1049 Upper Happy Valley Rd | $1,000,000

188 Calle la Montana | $839,000

20 Oak Crest Ln | $1,390,000

600 Enrica Ln | $990,000

212 Salamanca Ct | $833,000

40 Dos Robles Ct | $1,385,000

2671 Saklan Indian Dr 1 | $990,000

220 Netherby Pl | $830,000

2911 Lavender Dr | $1,350,000

1969 Shuey Ave | $990,000

205 Normandy Ln | $830,000

32 Estabueno Dr | $1,330,111

42 Sea Pines | $985,000

21 Raymond Ct | $830,000

245 White Haven | $1,330,000

40 Hansen Ln | $975,000

721 Acorn Dr | $825,000

3514 Rosincress Dr | $1,310,000

2100 Blackhawk Rd | $955,000

264 Tamarisk Dr | $825,000

24 Cumorah Ln | $1,300,000

173 El Camino Corto | $955,000

11 Benthill Ct | $820,000

451 Sutcliffe Pl | $1,299,900

1563 Arbutus Dr | $950,000

3495 Freeman Rd | $820,000

10-12 Sessions Rd | $1,295,000

3663 Perada Dr | $950,000

5211 Keller Ridge Rd | $820,000

15 Sandstone Ct | $950,000

227 Stetson Dr | $820,000


11 Aspinwall | $816,500

355 Beacon Ridge Ln | $690,000

2164 Rapallo Common | $445,000

247 Bliss Ct | $815,000

100 Scot Ct | $690,000

1547 Rolling Hill Wy | $440,000

1518 Brooks St | $815,000

1434 Via Loma | $689,000

103 Bay Park Terrace | $439,000

1776 Harvest Rd | $815,000

2075 Mallard Dr | $687,000

2714 Walnut Blvd | $439,000

2004 Magnolia Wy | $815,000

8245 Skyline Cir | $685,000

1003 Pinehurst | $432,000

1224 Condor Ct | $810,000

2202 Cascade Dr | $683,223

646 Vine Hill Wy | $428,000

5275 S Montecito | $810,000

843 Cumberland Dr | $680,000

6241 Forget Me Not | $427,000

5474 Crestridge Terr | $805,000

2907 Eccleston Ave | $675,000

811 Bella Vista Ave | $425,000

80 Via Fioreado | $795,000

3335 Downing Pl | $670,000

46 Dawn Dr | $420,000

3343 Carlyle Terr | $792,000

32 San Jose Ct | $660,000

4119 Marin Ct | $415,000

241 Augustine Dr | $789,000

140 Lancaster | $650,000

1331 S Villa Wy | $412,500

1290 Kestrel Ct | $789,000

1583 Almond Ct | $645,000

1912 Olmo Wy | $410,000

1216 Oak Knoll Dr | $789,000

70 Cascade Ct | $640,000

1968 Stratton Cir | $410,000

2800 Lavender Dr | $788,000

20 Altamount Dr | $635,000

251 Las Juntas | $409,000

120 Arlene Ln | $785,000

175 E Country Club | $625,000

1219 Conejo Wy | $406,000

3667 Perada Dr | $785,000

302 El Paseo Cir | $620,000

2 Donegal Wy | $406,000

64 Los Cerros Ave | $782,000

2681 W Newell | $620,000

705 Falling Star Dr | $404,000

19 Park Terrace Ct | $780,000

26 Clifton Ct | $615,000

3371 El Monte Dr | $400,000

561 Banyon Cir | $775,000

3153 Hambletonian Ln | $610,000

1044 San Souci | $399,000

4665 Newhaven St | $775,000

907 Helix Dr | $600,000

1315 Alma Ave | $392,000

1924 Aspenridge Ct | $774,000

2101 Magnolia Wy | $600,000

126 Fountainhead Ct | $385,000

132 Black Calla Ct | $772,500

1047 Upper Happy Valley Rd | $600,000

159 Las Juntas Wy | $377,000

3641 Citrus Ave | $770,000

1739 Nuala St | $590,000

2687 Oak Rd | $375,000

1212 Oak Knoll Dr | $770,000

920 Risdon Ct | $590,000

239 Kingston Wy | 365,000

5324 N Montecito Ct | $765,000

1655 N California Blvd | $585,000

38627 Cherry Ln | $360,000

112 Spring Rd | $760,000

1918 Shuey Ave | $585,000

1301 Grandview Dr | $359,000

149 Camino Posada | $759,000

1655 N California Blvd 432 | $579,000

4283 Oakwood Ct | $340,000

170 Calle Nogales | $758,000

2771 Ascot Dr | $577,475

3100 Ponderosa Dr | $330,000

503 Nugget Ct | $755,000

1691 Newell Ave | $575,000

1856 Camino Estrada | $325,000

4634 Green Valley Rd | $750,000

583 Europa Ct | $570,000

4225 Amargosa Dr | $320,000

33827 Juliet Cir | $750,000

259 Mountaire Pkwy | $570,000

2570 Walnut Blvd | $316,000

2642 Via Verde | $750,000

1749 Risdon Rd | $570,000

1600 Carmel Dr | $315,000

1734 Cape Ct | $746,250

1635 American Beauty Dr | $565,000

2605 Oak Road B | $310,000

2916 Cherry Ln | $745,000

323 Oakwood Cir | $565,000

940 Elk Run Terrace | $305,000

431 Sutcliffe Pl | $740,000

156 Belle Avenue | $560,000

217 Kingston Wy | $305,000

3233 Rogers Ave | $736,000

1584 Gilboa Dr | $555,000

328 S Overlook Dr | $300,000

329 Rheem Blvd | $735,000

3279 Mount Diablo Ct | $552,000

2767 Broadmoor Ave | $290,000

98 Ward Ct | $735,000

2545 Lucy Ln | $550,000

1941 Center Ave | $290,000

2701 West Newell Ave | $730,000

881 Brittany Ln | $548,000

837 Little Valley Rd | $290,000

950 Heather Green | $725,000

337 Skander Ln | $540,900

1576 Sunnyvale Ave | $285,000

4146 Los Arabis Dr | $725,000

2409 Saybrook Pl | $535,000

107 Pelican Loop 331 | $280,000

540 Westover Ln | $725,000

2424 Tulare Ave | $533,000

2570 Walnut Blvd | $275,000

2310 Thackeray Dr | $720,000

916 Holiday Ct | $520,000

4130 Cobblestone Dr | $272,500

811 Trotter Ct | $720,000

434 Vine Hill Wy | $514,000

1761 Carmel Dr | $272,000

1227 Bridlewood | $715,000

1060 Sheppard | $505,000

1806 Chinquapin Ct | $270,000

2311 Gill Port Ln | $715,000

993 Oak Grove Rd | $500,000

209 Holiday Hills | $270,000

1275 Oak Knoll Dr | $715,000

0 Bella Serra Ct | $490,000

67 Briones View Ct | $260,000

1423 Rockville Rd | $715,000

4248 Lancelot Dr | $481,000

0 Casa Vieja | $250,000

1848 Almond Ave | $710,000

1897 Appia Ct | $480,000

435 Ridgeview Dr | $240,000

107 Moraga Wy | $710,000

19121 San Miguel Ln | $475,000

1371 Canterbury | $219,000

3390 Orchard Valley Ln | $710,000

1655 N California Blvd | $470,000

1315 Alma Ave | $199,000

3406 Peachwillow Ln | $705,000

11053 Stoneybrook Dr | $460,000

1935 Golden Rain Rd | $199,000

4 Edie Ct | $703,500

920 Notre Dame Ave | $455,000

1670 Gamay Cir | $190,000

115 Coral Dr | $700,000

584 Palo Alto | $455,000

2116 Golden Rain Rd | $179,000

776 El Cerro Blvd | $692,000

1986 La Corso Ct | $450,000

1031 Mohr Ln | $175,000


SIGNIFICANT SALES One of the most distinguishing characteristics of a home are the people who live there. Over the years, Dudum Real Estate Group has had the pleasure of working with some of the Bay Area’s most innovative and entrepreneurial clients from sports and entertainment to banking, biotech, and government industries. Dudum Real Estate Group has a consistent track record of representing clients of this caliber with their significant sales. Some of these sales are highlighted below:

8815 BELLA TERRA PLACE

3 LARK CREEK LANE

sold for $4,725,000

sold for $3,080,000

680 MORAGA ROAD

3695 NORDSTROM LANE

sold for $3,600,000

sold for $2,920,000

3470 LA CAMINITA

1208 ROSE LANE

sold for $3,350,000

sold for $3,800,000


LUXURY LOUNGE Over the years, Dudum Real Estate Group has had the privilege of working with some of the Bay Area’s most innovative and distinguished clientele in banking, biotech, healthcare and technology and has represented some of the East Bay’s most visible and high-end properties. Here are just a few of the luxury homes we’ve recently represented. ORINDA, CA

ALAMO, CA

6BD/5BA | 5,850 SF | 1.08 acre

5BD/4.5BA | 5,000 SF | 3.0 acre

$2,700,000

$1,900,000

DANVILLE, CA

LAFAYETTE, CA

6BD/7BA | 22,000 SF | 1.02 acre

5BD/4BA | 4,200 SF | .86 acre

$16,000,000

$2,900,000

DISTINCTIVE PROPERTIES 721 Anderson Ranch, Alamo | $1,225,000 147 Ricardo Avenue, Piedmont | $1,155,000 115 Poppy Court, Walnut Creek | $1,276,000 4871 Myrtle Drive, Concord | $2,440,000 100 Via Copla, Alamo | $1,215,000 118 Rodriguez, San Ramon | $1,120,000 21 Anderson Circle, Walnut Creek | $1,250,000 259 Lakefield Place, Moraga | $1,560,000 660 Los Palos Drive, Lafayette | $1,775,000 687 La Vista, Walnut Creek | $1,215,000 10 Sessions Road, Lafayette | $1,295,000 1749 Springbrook Road, Lafayette | $1,830,000 212 LaQuesta Drive, Danville | $2,250,000 3470 La Caminita, Lafayette | $3,350,000 3683 Happy Valley Road, Lafayette | $2,400,000 141 Alamo Springs Drive, Alamo | $2,182,500 6 Sleepy Hollow Court, Orinda | $2,141,249 2650 Caballo Ranchero, Diablo | $1,999,000


DISTINCTIVE PROPERTIES Dudum Real Estate Group is proud to be associated with Luxury Real Estate, a prestigious organization hosting some of the world’s finest agencies and listings. This association includes affiliation with over 1,100 international real estate firms and the world-wide Luxury Real Estate Network. LuxuryRealEstate.com is the most viewed luxury real estate website in the world, offering a showcase of more than 50,000 luxury properties from around the world with an average price of $2,225,000 USD. Considered by Forbes Magazine to be the “Best of the Web,” LuxuryRealEstate.com is ranked number one in searches for the keywords luxury real estate on popular search engines such as Google, Yahoo, and MSN. Dudum Real Estate Group’s association with Luxury Real Estate also enables our agents to advertise in such notable publications as LuxuryRealEstate.com Magazine, Wall Street Journal, Unique Homes, duPont Registry, Country Life and Financial Times reaching over 29 million potential buyers. Dudum Real Estate Group has developed a specialty in marketing exceptional homes and our agents have a keen appreciation for the specific needs of high end clientele. Real estate is inherently local, but the market for luxury real estate can often be national or even global. Whether the ultimate buyer of your home is local, regional, national or international, our luxury home marketing is designed to attract the right buyer at the maximum price. The expertise of our real estate agents, combined with our exclusive multi-media marketing program, positions your home in a way that meets the needs of today’s most discerning home buyers.

Distinctive Properties DUDUM REAL ESTATE GROUP

Definining Your Property in the Marketplace

1. serving to distinguish; characteristic of; distinguishing: 2. having a special quality, style, attractiveness, etc.; notable, valuable.


GLOBAL REACH Luxury Real Estate consists of 3,867 offices in 27 countries and 130,996 sales associates who currently represent more than 52,000 listings that are located in over 60 countries. It is the most comprehensive luxury real estate network in the world. Agents: 130,996 Brokerages: 525 Offices: 3,867 Countries: 27 Listings: 52,000 in over 60 Countries

WHO’S WHO IN LUXURY REAL ESTATE DIRECTORY Since being published in 1986, the Who’s Who in Luxury Real Estate directory has been the most extensive source of information on luxury real estate brokers and communities in the world. Being a member puts our brokerage in front of other top real estate professionals worldwide. This is a great way to make connections which lead to referrals.

PROPERTIES OVER $1 MILLION Luxury Real Estate has more properties over $1,000,000 USD - more than any other website. 29,839

15,306

12,211

12,690

5,953

CB PREVIEWS

SOTHEBY’S

LUXURYREALESTATE.COM

CHRISTIE’S

LUXURY PORTFOLIO


LUXURY REAL ESTATE at its best Our Agents are proud to be able to offer you the

We invite you to be part of an exciting

opportunity to reach the world’s most desirable

way to reach the world’s most desirable

audience. Luxury Real Estate Magazine is sent to

audience. Luxurymost Real affluent Estate Magazine many of the world’s households and is sent to many of the individuals. The magazine is world’s publishedmost three times a year by Luxury Real Estate.and Each coffee-table-quality affluent households individuals. issue showcases approximately 350 luxury homes

The magazine is published three times

from the finest national and international real estate

a year by Luxury Real Estate. Each

specialists.

Check with your Dudum Real Estate

coffee-table-quality issue showcases Group agent to see if your marketing timeline allows luxury homes from forapproximately your home to be350 showcased in this prestigious magazine. The added layer exposure has proven the finest national andofinternational to real be a special yielding successful results. estate touch, specialists.

DISTRIBUTION:

EMAIL DISTRIBUTION:

- 10,000 to international newsstands (reach into 80 countries) - 5,000 placed in domestic airline lounges for United, US Air and Delta Airlines - 4,500 placed in international airline lounges for Air France, Swiss Air, Emirates, Alitalia, Virgin Air, SAS, Lufthansa, British Air, Air Canada, Korean Air and Japan Airlines - 5,000 direct mailed to entertainment industry and sports celebrities - 1,280 direct mailed to individuals in the U.S. with a net worth of $40 million and up - 75 copies mailed to Luxury Real Estate Magazine advertisers - 8,000 to top clients of Who’s Who in Luxury Real Estate Members - 10,000 poly-bagged with Unique Homes subscriber copies - 500 to the top 500 CEOs in the U.S. - 1,000 to Fortune 1000

100,000 U.S. households with incomes in excess of $250,000 will receive a link to our digital magazine.

READER STATS: Age of Readers: between 40-65 Primary Residence: $1,200,000 Owns secondary home: 57% Average Household Income: $368,000 Total of household Assets: $1,700,000

WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com


OUR NETWORK OF WEBSITES

OVER 125 MILLION PAGES ON THE INTERNET In addition to LuxuryRealEstate.com, our Network of Websites includes individual Member Websites created by our team, thousands of websites around the world. See an example at http://ewingandclark.luxuryrealestate.com

WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com


STAGING PUTTING YOUR HOME’S BEST FACE FORWARD According to the National Association of Realtors, staged homes sell 80% quicker and for up to 11% more money than non-staged properties. Staging also shortens the length of time a property is on the market. At Dudum Real Estate Group, we believe buyers tend to gravitate towards a home based on curb appeal and the first impression. That’s why we’ll work closely with you to ensure that your home is prepped and ready for sale before potential buyers see it. From creating an appealing walkway, to the removal of furniture to make a room appear larger, our agents will help transform your home into a viable product giving you the best advantage for a quick sale at your asking price.

STAGING’S IMPACT ON SALES PRICE On average, staging a home increased the final sales price by $54,382 in the East Bay. RETURN ON INVESTMENT While the average cost of staging a property was $3,305, the return on investment yielded $16.45 for every dollar spent on staging. OFFERS RECEIVED BY HOMEOWNERS Professionally staged homes received an average of 4.7 offers, while unstaged properties received an average of only 3.7 offers. DAYS ON THE MARKET Staging also shortens the length of time a property remains on the market. On average, in the Bay Area professionally staged properties in our sample were on the market 19 days, while their unstaged counterparts remained on the market an average of 23 days. In other words, unstaged homes stay on the market 4 days, or 26%, longer than professionally staged homes. PRESENTATION We believe you never get a second chance to make a first impression. Before buyers enter a home they may potentially make an offer on, the agent will work with you to ensure that all has been done to present your home in the best possible way to appeal to potential buyers.


PROFESSIONAL PHOTOGRAPHY Photography is an important element of real estate marketing and is fast becoming the most essential one. More than 90% of today’s home buyers use the Internet to search for properties making professional photographs an important barometer in searching for a home online. At Dudum Real Estate Group, we know that great photography can draw in a buyer. A great photographer has the skill to always show a property at its very best. Working with distinguished photographers throughout the East Bay, we create a look that showcases your home at its highest potential to ensure that these spaces look as beautiful online and in print as they do in real life.


PRICING YOUR PROPERTY IT IS IMPORTANT THAT WE PRICE YOUR HOME PROPERLY FROM THE START, WHILE BUYER INTEREST IS AT ITS HIGHEST.

Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following: • If the listing price is set outside of the proper parameters, potential buyers may be deterred from considering your home. • Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the marketable features of your home and recent trends in the real estate market. • The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price. • The higher your home is priced above market value, the fewer number of available buyers.

Your Dudum Real Estate agent will advise you of the following factors when assisting you to determine a listing price for your home:

• What have buyers recently paid for similar properties? • Will this price attract enough attention from buyers to generate showings and acceptable offers? • What properties are competing for the attention of your buyers right now? • What properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions?


ACTIVITY

BUYER INTEREST OVER TIME

0

2

4

6

8

10

12

WEEKS ON MARKET

A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chances of selling for the highest possible price when it is new to the market.


EFFECTS OF OVER PRICING “You never get a second chance to make a first impression. It’s extremely important not to miss the mark from the get go. Once the gates open, all systems & marketing should be accurate and ready to go.” - Julie Del Santo, Broker/Owner Overpricing your home will attract fewer potential buyers and may cause it to sit on the market for longer than desired. To the buyer, too much time on the market indicates an overpriced property and often is perceived as an opportunity to negotiate a price lower than the market might typically bear. Pricing your property outside of the reasonable range can have the following adverse results: • Low level of brokerage activity – showings decrease when a property is perceived as being priced “out-of-the-market” • Reduction in exposure – fewer buyers will view your property because it is out of their price range • Difficulty in obtaining financing – The property may not appraise, and lenders must obtain an appraisal to demonstrate fair market value. This will determine the amount the lender will finance and if the property does not appraise, they can require the buyer to make up the difference in cash, which they may not have. • Increased market time – your property is viewed as overpriced and becomes “stale,” even if price reductions are implemented. Pricing your home competitively at the start will create more activity among brokers and buyers, decrease the time it takes to sell, and ultimately yield you the highest possible price.


MARKET VALUE STRATEGIES STATISTICS HAVE SHOWN Timing is extremely important in the real estate market. The diagram below illustrates the importance of placing your property on the market at a competitive price from the very beginning. • There is a 95% chance of sale if a home is priced at market value. • There is a 50% chance of sale if priced at 5% over market value. • There is a 30% chance of sale if priced at 10% over market value. • There is a 20% chance of sale if priced at 15% over market value. • The seller can only set the asking price. The buyers will set the sale price.

THE POWER OF THE PYRAMID IF THE ASKING PRICE IS

15%

Over Market Value

10%

Over Market Value

5%

Over Market Value

Fair Market Value

THE PROPERTY APPEALS TO

20%

Of Buyers

30%

Of Buyers

50%

Of Buyers

95%

Of Buyers


ESCROW TIMELINE It is essential to understand that selling a home is a step-by step process that should begin with the selection of an agent who will skillfully guide you through the entire process. Below is a sample of the typical buyer/seller transaction, and what to expect.

GETTING STARTED

DUE DILIGENCE

CLOSING

AFTER SALE SERVICE

Present offer package and purchase contract in person

Escrow Set Up

Final Walk-Through

Possibly help you find your next home

Submit Home Info to Lender

Moving Details

Negotiate the best possible price for your home! Offer accepted

Inspections & Property Condition Inspection Review Negotiate Possible Repairs Loan Underwriting & Appraisal

Home Insurance

Contingency Removal

Sign Off & Loan Funding Record & Close Escrow

Assist you with relocation needs

Provide resources for after-sale home owner needs

Be a referral resource for friends and family seeking this same great first class service


WHERE THE DOLLARS GO...

94% YOUR MONEY 3% 1%

SELLING AGENT’S |COMMISSION

| MY COMMISSION

| BROKERAGE COMMISSION 0.5% | MARKETING BUDGET 0.5% | TAXES 1%

Understandably so, sellers often ask Realtors about the commission earned. Rarely do Realtors take the time to explain the complete breakdown of it all. At Dudum Real Estate Group, we don’t lose sight of the largest portion of the pie, nor should you. Be sure to focus on the 94%. It’s what counts most. It’s your money, and it’s the 94% that we fight to protect & increase as much as possible. As your Realtor, we don’t get paid until you get your price. Let us maximize your gain and keep the focus & marketing of your sale on your dollars; ultimately getting you the highest possible price. And with regard to the 6%, the smaller portion of the pie…compensation is divided amongst the agents (see above diagram), as each one plays an important part in the sale of your home. Beyond that, each agent has their own splits & costs to pay out in order to net them their final income from the sale.


...FOCUS ON THE 94%. IT’S WHAT COUNTS MOST. IT’S YOUR MONEY! IT’S THE 94% THAT WE MUST FIGHT TO PROTECT & STRATEGICALLY INCREASE AS MUCH AS POSSIBLE.


DOCUMENTATION It is essential that the seller prepare all paperwork required before a buyer can put together their best offer. This can include the following: DISCLOSURES We will provide the Transfer Disclosure Statement to you and be with you as you fill it out, should you have any questions. Please note: it is required that you fill out this document yourself, to the best of your knowledge. Again, we will assist in gathering additional information when necessary. CONDOMINIUM OR CO-OP DOCUMENTS If your property is a condominium, loft, or co-op it will be necessary to provide the CC&R’s, By-Laws, Articles of Incorporation, budget, homeowners’ association meeting minutes for the previous twelve months, and any other information relevant to the homeowners’ association. TENANT-OCCUPIED PROPERTIES If your property is tenant-occupied, all information relevant to the tenancy, such as rental agreement(s), notice(s) of change in tenancy, notice(s) of rent increases, and recent correspondence with tenants should be gathered as well.


CLOSING COSTS: WHO PAYS WHAT? Closing costs are the various fees charged by the lender, the title company, real estate agents, and other service providers in order to complete a real estate transaction and are paid through escrow. Which party pays for specific closing costs can be negotiable between the buyer and seller.

THE BUYER CUSTOMARILY PAYS:

THE SELLER CUSTOMARILY PAYS:

• Title insurance premiums

• Real estate commission

• Escrow fee

• Document preparation for deed

• Document preparation (if applicable)

• Documentary transfer tax

• Notary fees

• Payoff of all loans against property

• Recording charges for all documents in buyers’ names

• Interest accrued on loans being paid off, reconveyance fees, and repayment penalties

• Tax proration (from date of acquisition) • All new loan charges (except those required by lender for seller to pay)

• Home warranty (if specified in contract)

• Appraisal fee

• Property tax proration

• Interest on new loan from date of finding to 30 days prior to first payment date

• Prorated HOA dues, if applicable

• Assumption/change of records fees for takeover of existing loan • Beneficiary statement fee for assumption of existing loan

• Any judgment or tax liens against seller

• HOA fee for providing all updated homeowner’s documents, if applicable • Bonds or assessments • Delinquent taxes

• Prorated HOA dues, if applicable

• Notary and recording fees

• Inspection fees (roof, pool, property inspection, pest, geological, etc.)

• Third party Natural Hazard Disclosure Statement and California Tax Disclosure Report

• Home warranty (according to contract) • City transfer tax (according to contact) • Fire insurance premium for first year

• Pre-sale inspection fees • Negotiated credits to buyer, if any • Negotiated repairs, if any


LEGAL SUPPORT We provide the highest level of risk management to ensure that once the transaction is complete, there is minimized exposure to any liability. You can rest assured that the sale of your home will be done within full compliance while adhering to high ethical standards, integrity, and with as much limited risk as possible. Research shows that 1 out of every 100 transactions in California results in litigation. At Dudum Real Estate Group we work hard to be sure all files are complete and accurate. We also have the legal insight and support of a well known and respected local law firm. We have retained the services of the Shannon B. Jones Law Group. Ms. Jones, along with her associates, have a long and successful history of risk management throughout the Bay Area and specialize in the representation of parties and agents in transactions, and was selected by the California Association of Realtors to the Strategic Defense Panel to serve its members. In addition to the above, Dudum Real Estate Group is proud to be affiliated with Sandra Medeiros. With over 20 years in the real estate business, she is solely in charge of broker file review and assures a complete and detailed file that is in compliance with strict state and brokerage regulations. This expertise, combined with hiring a prepared, efficient, and knowledgeable agent from Dudum Real Estate Group will certainly help mitigate your risk.


WHAT OUR CLIENTS SAY “Dudum Real Estate Group were good communicators, very responsive, considerate of our opinions and was very honest with us. Impressive work...thanks for a job well done”

~JOHN LUCA S & ANN NORBY “Dudum Real Estate Group exhibits great confidence in their knowledge about the current real estate market, they invested a lot of themselves into the sale of our home. They gets results!”

~L ARRY & ELLEN BROWN “Dudum Real Estate Group was very patient in explaining all the steps. They were a pleasure to work with and we appreciated their professionalism.”

~ED & ELIZ ABETH BOYD “Dudum Real Estate Group guided us through the purchase of our first home. They gave us great advice and were honest throughout the entire process.”

~ JUSTIN & JOANNE VERRIPS “We could never have thought of anyone but Dudum Real Estate Group to escort us through our journey of buying a home. Their insight and patience meant so much to us. We knew we were in good hands.”

~THE AHITUV FAMILY “Dudum Real Estate Group was very patient and very enthusiastic. I would recommend Dudum Real Estate Group to everyone I know. They know the Bay Area well!”

~KEITH JOHNSON & ALLISON MURPHY “Dudum Real Estate Group was always available and very dependable. I would definitely refer any of my friends and colleagues to Dudum.”

~NIKHIL GER A “Dudum Real Estate Group did a tremendous job of prepping our house for sale, handling negotiations, and worked hard to fit with our specific needs. We could not be more pleased and are recommending Dudum to everyone we know!”

~CR AIG & HE ATHER BUCKSER “Dudum Real Estate Group did an excellent job of explaining every part of the sales process. They are the best brokerage we know and we have been referring them to everyone we know.”

~ IVAN & LE ANNE DODIC “Dudum Real Estate Group is an outstanding brokerage. They never pressured or pushed us and made us feel comfortable and confident in all steps of this crazy process. We have and will recommend Dudum to friends and family. We loved them and appreciate all of their hard work.”

~KE VIN & RYANN KUIPER


COMMUNIT Y INVOLVEMENT

Committed to the Communities in Which We Serve Dudum Real Estate Group is deeply rooted in the core values of the communities in which we serve. We are committed to giving back and lending a helping hand wherever possible. Whether property or philanthropy, we strive to improve upon these relationships and give back to the community that has given us so much. Here are just a few of the organizations we are honored to support. • Habitat for Humanity

• City of Hope

• Helping Hands

• Operation Warm Coat

• Light the Night

• Taylor Family Foundation

• Food for the Hungry

• Susan G. Komen

• Dravet Community

• Shelter Inc.

• CCAR Scholarship Foundation

• Leukemia Lymphoma Society

• ARF

• Special Olympics

• Christmas for Everyone

• Project Open Hand

• Tour de Cure (for Diabetes) • California Aids Ride


THE POWER OF COMMITMENT Commitment is what transforms a promise into reality. It is the words that speak boldly of your intentions. And the actions which speak louder than words. It is making the time when there is none. Coming through time after time, year after year. Commitment is the stuff character is made of, the power to change in the face of things. It is the daily triumph of integrity over skepticism. Once one commits, providence happens, and things are able to fall into place. Here at Dudum Real Estate Group, we are committed to you!


OPENING DOORS OF OPPORTUNITY... It’s what we do. We look forward to opening doors for you! www.dudum.com


DUDUM REAL ESTATE GROUP BRENTWOOD 160-B Guthrie Lane #3, Brentwood, CA 94513 DANVILLE 100 Railroad Ave. Suite A Danville, CA 94526 LAFAYETTE 999 Oak Hill Rd. #100 Lafayette, CA 94549 WALNUT CREEK 1910 Olympic Blvd. #100 Walnut Creek, CA 94596 CAL BRE#: 01882902

©2016. Dudum Real Estate Group has not independently verified the information contained herein and therefore, assumes no legal responsibility for its accuracy. Consumer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfaction. Rev1/26/2017

2017 LISTING PRESENTATION  
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