Alan Marks Listing Presentation Book

Page 1

ELEVATING THE ART OF REAL ESTATE

ALAN MARKS


ALAN MARKS I’m a successful, highly regarded real estate Broker with more than 30 years of experience. My knowledge of all aspects of the real estate industry, marketing and technology skills, along with my excellent negotiation skills make me the only choice for your transaction. Licensed as both a REALTOR® and Broker, I consistently maintain my status as a top-producing agent in the East Bay of San Francisco. I have a significant amount of repeat business and referrals from satisfied clients as they are pleased with my consistent ability to guide transactions through the listing, marketing, and escrow periods with the highest degree of professionalism. My clients benefit from my knowledge of all areas of the real estate industry. It is my goal to be “hands-on”, accessible to my clients, and to handle the inevitable issues that arise in most transactions quickly, efficiently, and with complete attention to the details that are most important to buyers and sellers. I endeavor to combine professionalism and knowledge with genuine caring and sensitivity to the needs of all that I encounter. Some of my past clients have described me as “an exceptional REALTOR® and Broker”…”extremely knowledgeable and professional”…”always available to provide sound, honest, and immediate advice.” I’ve been involved in land, apartment and home development, new home construction, renovation, asset management, and residential and commercial sales with a volume in excess of $2 billion. My portfolio of homes purchased and sold include some of the highest priced homes in Lamorinda. Prior to my residential real estate brokerage career, I held corporate real estate executive positions with companies such as Balcor/American Express and Castle & Cooke. My wife Ellie and I, along with our children, relocated to Northern California from our hometown of Chicago. With our three children now grown, Ellie and I reside in Walnut Creek with our English Cream Golden Retriever, Murphy. Having also lived in Orinda, Lafayette, and Moraga, I am an expert in each area - and neighboring communities (public and private schools, churches and synagogues, doctors, commute, etc.) which is beneficial to my clients. I’m also very committed to being an active and positive member of the community. I volunteer at many of the local schools and in various charitable organizations. I’m an avid cyclist and enjoy participating in many charity rides. For the past 12 years, I have been on the Board of Directors for the California Brain Tumor Association (CABTA).


ALAN MARKS 925.899.9000 alan@alanmarks.com alanmarks.com DRE# 01160227

MISSION STATEMENT KNOWLEDGEABLE I strive to understand the markets and my clients’ needs. CONNECTED Relationships are everything to me; not only do I build relationships with clients but I help connect them to their homes and to their communities. PASSIONATE I believe that working with passion is the only way to get the job done well. PLAYFUL I love what I do and it shows. UPSTANDING My clients’ needs and best interests are at the heart of everything I do. EFFECTIVE I set the bar high and move mountains to exceed expectations.



HOMES DEVELOPED AND BUILT My development experience enables me to know what cost effective improvements should be made which will maximize the value of a property. I also have many trades available for my clients to help in preparing a home for the market. ADDRESS

CITY

TYPE

9 Soule Road

Orinda

Remodel

1 Daphne Court

Orinda

Remodel

14 Los Dedos Road

Orinda

Remodel

33 Las Casadas

Orinda

New Construction

65 La Espiral

Orinda

New Construction

61 La Espiral

Orinda

New Construction

1741 Upper Happy Valley Road

Lafayette

New Construction

7 Sessions Road

Lafayette

New Construction

8 Sessions Road

Lafayette

New Construction

82 Sleepy Hollow Lane

Orinda

Remodel

3805 Palo Alto Drive

Lafayette

New Construction

10 Las Palomas

Orinda

Remodel

19 Las Casadas

Orinda

New Construction

5 Snowberry Lane

Orinda

Remodel

Northgate

Walnut Creek

New Construction

6 Amanda Lane

Lafayette

New Construction

8 Amanda Lane

Lafayette

New Construction

12 Amanda Lane

Lafayette

New Construction

16 Amanda Lane

Lafayette

New Construction

18 Amanda Lane

Lafayette

New Construction

691 Old Jonas Hill Road

Lafayette

Remodel

7 La Cuesta Road

Orinda

Remodel

9 Brookbank Road

Orinda

New Construction

33 Stanton Avenue

Orinda

Remodel

El Toyonal

Orinda

Remodel

3290 Vals Lane

Lafayette

New Construction

200 Kirkcrest Court

Alamo

New Construction

12 Kimberly Drive

Moraga

Remodel



COMPANY INFORMATION


DUDUM REAL ESTATE GROUP Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful, and successful real estate professionals. Formed by Julie Dudum Del Santo — who comes from a long line of Bay Area entrepreneurs — Dudum Real Estate Group is one of the preeminent and finest real estate brokerages in the East Bay. With offices in Walnut Creek, Lamorinda, Danville, Brentwood, and Sierra Tahoe, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of our business philosophy is a commitment to extraordinary service, cooperation, honesty, and communication. Our team of experts, knowledgeably and competently, cover a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 up to 580, as well as East County serviced by Highway 4.


“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.� MAHATMA GANDHI


INTRODUCING OUR EXECUTIVE TEAM Our experienced executive team provides the strategic direction for the firm and combined with their acute real estate and financial acumen, they offer sound guidance and innovative solutions to our clients. They also inspire our agents to achieve their full potential by giving them the tools they need to be successful.

JULIE DEL SANTO Broker/Owner

LORI LEGLER

Regional Vice President

TRACEY CASELLA

KENT LOVING

JANA CATANIA

JOHN SEFTON

Director of Marketing and Creative

Director of Agent Services

Director of Operations and Relocation

Director of Compliance


OUR ADMINISTRATIVE MANAGEMENT TEAM Each member of our administrative management team performs a vital role within our organization. Each of them were hand selected for their amazing expertise and qualities. Cooperating together as a team, the level of excellence in their support of the agents and the clients is unequaled in our industry.

Risk Management Specialist

KRIS PRENDERGAST

Risk Management Specialist

SABRINA KYHN

TRISH HEANEY

TAMARA AUBUCHON

ALISON OVERELL

CHIALO STIEFVATER

MARTY HENDREN

JERRY KIDD

ANGELA MARTINEZ

SANDRA MEDEIROS

Transaction Coordinator Lafayette

JAMIE CONNORS

Director of Agent Relations, Brentwood

Transaction Coordinator Walnut Creek

INGRID GENTHNER Office Manager Danville

Sr. Graphic Designer Lafayette

Sales Manager Walnut Creek

JESSICA CIPOLLINA Office Manager Brentwood

Graphic Designer Danville

Manager Danville

MARIE WHITLOW Operations Manager

Marketing Editor Walnut Creek

Director of Agent Development, Brentwood

TERESA RAMIREZ

Office Manager Lafayette


$749M

951

SALES VOLUME 2019

UNITS SOLD 2019

836%

834%

821%

Growth in Total Contra Costa County Market Since 2010

Growth in Total Walnut Creek Market Share Since 2010

Growth in Total Northern CA Market Share Since 2010

HONORS BEST PLACE TO WORK 2015-2020 Voted Best by Bay Area News Group

TOP 10 BROKERAGES IN CONTRA COSTA COUNTY When Ranked by Market Share

RANKED #4 IN WALNUT CREEK In 2019

EXPANDED WALNUT CREEK & LAFAYETTE OFFICES In 2019

2015-2020


GET TO KNOW DUDUM REAL ESTATE GROUP This dynamic group equips and educates themselves regularly so that you can always rely on the accuracy of the information given. From continued education to real estate seminars, legal updates, and negotiation strategy training, this group continuously stays ahead of the industry standard. This allows them the ability to provide their clientele with the latest market insight, information, and quality service in every aspect of a transaction. Our agents are geographically situated throughout the communities in which they serve and utilize their networks, modern real estate tools, and resources to guarantee maximum marketing and exposure of a property, as well as ensuring that their clients gain reliable access to property information throughout the greater East Bay. AREAS OF EXPERTISE: • Single-family homes • Condo and townhomes • Luxury and estate homes • Worldwide relocation • Lots and land • Probate transactions • Foreclosures • Historic properties • Commercial real estate • Leasing


YOUR BAY AREA REAL ESTATE TEAM Opening Doors of Opportunity

OUR KNOWLEDGE BENEFITS OUR CLIENTS Collectively, our agents have hundreds of years of real estate experience and have successfully closed thousands of transactions. The uniqueness of our agents uniting and working together simply gives our clients a better experience, and has set a peerless standard of practice not often seen in the real estate industry. In the spirit of reciprocity, our agents love to share their knowledge, skills, and talents with each other, all with the paramount goal of providing a high level of professional service. We take pride in the way we handle a transaction from start to finish, including our skilled and service oriented staff, who are attentive to the details and treat clients with exceptional care.

RELOCATION: CONNECTED LOCALLY AND BEYOND Years of combined work in real estate has connected us to professional agents all over the world and allows us to assist clients in buying or selling a home anywhere in the United States, or across the globe. Our established international relocation network ensures that clients can find or sell a home anywhere and still experience the same standard of care that we would give locally. It is through our relocation services that each referred agent is hand selected and pre-screened to ensure the best match to fit the needs of each client.

RESOURCEFUL AND RELIABLE Buying or selling a home usually involves a crew of different people, from plumbers, painters, and roofers to fence menders, house cleaners, and pet sitters. Whatever the need is, we have a full list of trusted service providers that we can refer so the buying or selling process goes that much smoother. This golden list of dependable providers continuously improves as Dudum Real Estate Group agents discover new and extraordinary businesses, all to make your transition as seamless as possible.



REPRESENTING THE EAST BAY’S HOME BUYERS & SELLERS

Dudum Real Estate Group represents a wide variety of clients in the East Bay who work in many fields including banking, finance, healthcare, government offices, professional athletics, higher education and technology. We view our clients as our partners and we work both diligently and intelligently with them to ensure that their real estate needs come first and are met — effectively and with results.


All product and company names are trademarks™ or registeredŽ trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.


REALTOR ® SERVICES As your REALTOR®, I will handle the complexities of the transaction documents, inspections, escrow, marketing, and the important art of skilled negotiation… so you enjoy the peace of mind that the sale of your home will be smooth, efficient, and satisfying. Here is a look at the professional duties I will perform on your behalf.

PRESALE ACTIVITIES • Initial consultation to determine client needs, priorities, and timeline • Research and determine market value • Review estimated net sheet to determine possible proceeds • Prepare initial timeline calendar for important presale activities • Prepare all documentation for signatures • Review agency relationships • Discuss and create pricing and marketing strategies unique to your property • Sign listing agreement • Order pre-sale home warranty with seller’s coverage • Schedule consultation with home stager • Schedule pre-sale inspections • Prepare pre-sale disclosure packages • Refer attorney and/or CPA for legal and/or tax advice, if needed

MARKETING PLAN

Preparation • Obtain bids on repairs, if needed • Coordinate home repairs as needed • Coordinate updates & improvements, if needed • Stage property, if applicable • Schedule housekeeping, window washing, carpet cleaning, and landscaping, if needed • Have property professionally photographed and create virtual tour • Order “For Sale” sign and appropriate riders • Install lockbox at home • Determine showing availability and communicate with other agents • Input listing on Multiple Listing Service which syndicates to over 25,000 websites • Host broker’s open house • Host public open house(s) • Offer twilight tour

Advertising & Collateral Materials & Social Media • Create custom color property brochure customized and tailored to your property • Create single property website, i.e. www.yourhome.com • Enter property listing on websites including Dudum.com, listing agent’s website, Zillow.com, Trulia.com, Realtor.com, and more • Create open house invitation and mail to surrounding neighborhood, to agent’s SOI, and to other prospective buyers • Create e-blast and send to 4,000+ local agents and brokerages • Create social media designs; post to Facebook, Instagram, and other social media channels • Create newspaper and/or magazine ads including open house ads, and submit to publications Networking • Promote to agent network and announce at all office meetings • Promote listing to out of area, out of state, and out of country buyers via our relocation network • Promote to listing agent’s SOI including prospective buyers and agent’s networking groups • Promote at weekly marketing meetings • Promote within neighborhood Ongoing • Schedule showings and show property to potential buyers • Communicate updates to sellers on a regular basis and share activity feedback and comments • Continuous tracking of market conditions, sharing results, and discussing competition, if any • Respond quickly to all buyer inquiries • Revise marketing plan and pricing strategy, as necessary and if needed • Give updates on activity, number of online views, and clicks for online and social media ads


NEGOTIATE OFFERS/ACCEPTANCE

FACILITATE AN ESCROW

• Complete ongoing necessary transaction paperwork • Facilitate contingency removal • Coordinate and attend final signing in preparation for the closing • Work with seller on organizing utility shut-off • Work with seller to finalize moving plans, warranty transfer, or any other move out needs • Arrange and attend buyer’s final walk-through • Work to resolve any problems or challenges that may come up • Confirm loan funds and remaining buyer money has been deposited into escrow, if applicable • Call sellers with Congratulations! Deed has been transferred and recorded and escrow is closed • Deliver keys to new owners

Much of the following is done with the assistance of a Transaction Coordinator, whom I employ:

AFTER CLOSING

• Schedule offer presentation with seller • Present offer(s) • Explain ramifications and/or benefits relating to terms and conditions of contract(s) • Negotiate terms on behalf of the seller(s) • Negotiate actual occupancy • Coordinate actual close date • Complete necessary paperwork in order to execute chosen agreement • Organize and facilitate copies of offer, counter offer, and addendums to appropriate parties for ratification • Coordinate opening of escrow

• Deliver completed contract to both parties involved in the contract as well as to the title company, lender and/or appraiser, when necessary • Confirm title company is in receipt of buyer’s earnest money deposit within three days of offer acceptance • Identify and disclose any new or additional information or details concerning property to the buyers through any additional disclosure paperwork beyond that in original disclosure package • Coordinate and confirm all inspection appointments with sellers • Receive and review title report • Negotiate any post inspection findings • Strive to resolve problems and challenges relating to property condition or buyer’s concerns • Coordinate appraisal appointment • Meet appraiser with applicable comparables • Negotiate any negative impact relating to appraisal should discrepancy arise • Order home warranty policy for buyer’s coverage

• Provide final HUD and final closing flash drive keychain with all supporting home sale documents for seller’s file and tax purposes • Possibly help you find your next home or direct you to out-of-area agents, or assist you with possible relocation services, if needed • Work with seller to ensure the transition to new residence is smooth • Provide a list of trade professionals and resources who can help with repairs or upgrades needed on your new home • Serve as a community resource and great REALTOR® to your f riends and family for all of their real estate needs • Check in periodically • Add client to gift and mailing campaign • Invite to client parties such as Shredfest, Sundae Sunday, Client Appreciation, and Santa Party • Follow up with market updates!



MARKETING


INTEGRATED MARKETING Online, Print Publication, PR, and Collateral Services The more exposure your home receives, the more opportunity you will have to achieve your financial goals. Dudum Real Estate Group’s in-house, full service marketing team goes into action when we list a property to ensure all online and offline essentials are handled. With our finger on the pulse of the market, we utilize an integrated marketing approach which couples traditional advertising and visibility campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home. Our marketing team consists of a Marketing Director, Graphic Designer, Social Media and Public Relations Strategist, Advertising Coordinator, and IT Consultant.

WE OFFER: • Dudum.com

• Public relations

• Property syndication

• Property flyers

• Multiple Listing Service

• Direct mail and event marketing

• Realtor.com

• Professional photography

• Enhanced property listings

• Broker network caravan

• Exclusive property website

• Open houses

• Social media/e-blasts

• Relocation connections

• RE/SOURCE™ e-magazine

• Referral network

• Traditional media advertising

• Market data reports


BUILDER AND NEW CONSTRUCTION CUSTOMIZED MARKETING We ensure that your property’s exposure is maximized for the highest impact. Our marketing team’s creative strategy includes everything from social media marketing, print assets, and interactive digital collateral. When you partner with us, you have direct access to your own team that works directly with you to make sure your strategy is consistent, coherent, and completely outstanding. Best of all - it’s included with our services.

Custom Brochure Booklets

Luxury Marketing Mailers

Print Advertising

Social Media


DIABLO MAGAZINE Covering topics ranging from travel, culture, and personalities to entertainment, recreation, and food, Diablo Magazine is the only monthly publication written specifically for the San Francisco East Bay market. With locally driven editorial, beautiful photography, and resource listings, Diablo Magazine is a unique celebration of the area we call home.

TRADITIONAL ADVERTISING DUDUM REAL ESTATE GROUP A REAL ESTATE EXPERIENCE THAT WILL HAVE YOU SOLD! WE PROUDLY WELCOME TWO WONDERFUL ADDITIONS TO OUR FAMILY...

KAILEY GRAZIANO

REALTOR® | CALBRE #01968803

925.404.4361 KAILEY@DUDUM.COM

REALTOR® | CALBRE# 01970768

$1,895,000

WALNUT KNOLLS

$1,200,000

925.915.0851 TINA@DUDUM.COM

1036 PEBBLE BEACH DRIVE, CLAYTON

5 BEDROOM, 3 BATH, 3,465 SQ. FT., 46,609 SQ. FT. LOT SIZE ANGIE CLAY 925.207.9366

3 BEDROOM, 2 BATH, .61 ACRES, TOTAL REMODEL SERETA AND RANDY CHURCHILL 925.998.4441 / 925.787.4622

4 BEDROOM + BONUS ROOM, 2.5 BATH, 3,307 SQ. FT., .26 ACRE LOT ANGIE CLAY 925.207.9366

1675 NUALA STREET, CONCORD

995 GETOUN DRIVE, CONCORD CA

8647 GALINDO DRIVE, DUBLIN

3 BEDROOM, 2 BATH, 1,360 SQ. FT., 7,000 SQ. FT. LOT SIZE ANGIE CLAY 925.207.9366

3 BEDROOM, 2 BATH, 1,038 SQ. FT., 7,064 SQ. FT. LOT SIZE ZACK HEENE 925.708.7106

157 CARDOZA, HERCULES

651 BYRDEE WAY, LAFAYETTE

529 FLORENCE DRIVE, LAFAYETTE

SO

SO 3 BEDROOM, 2 BATH, 1,836 SQ. FT., 10,200 SQ. FT. LOT SIZE CHRISTY ZOERNER 925.313.9300

3 BEDROOM, 1 BATH, 1116 SQ. FT., 14,800 SQ. FT. LOT SIZE JANE SMITH 925.998.1914

LAFAYETTE

WALNUT CREEK

999 OAK HILL RD., #100 LAFAYETTE, CA 94549 O: 925.284.1400 F: 925.284.1411

1910 OLYMPIC BLVD., #100 WALNUT CREEK, CA 94596 O: 925.937.4000 F: 925.937.4001

Dudum Real Estate group has not independently verified the information contained herein and therefore, assumes no legal responsibility for its accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfacton.

CALBRE #01882902

RE/SOURCE JUNE - SEPTEMBER 2019

SUMMER 2018

RE SOURCE

|

DANVILLE

|

BRENTWOOD RE/SOURCE : SUMMER 18 | 1

Distinctive Properties WWW.DUDUM.COM

RE/SOURCE RE/SOURCE, our innovative quarterly magazine, provides clients and prospects with cutting-edge trends, information, and statistics on the local real estate market and beyond. Clients can sign up to learn about off-market and coming soon listings, open houses, invitation only events, research, market updates, and more.

YOUR REAL ESTATE SOURCE FOR THE GREATER EAST BAY

LAMORINDA

$750,000

LD

$810,000

LD

CO SO MIN ON G

$379,950

3 BEDROOM, 2.5 BATH, 1,591 SQ. FT., 2,600 SQ. FT. LOT SIZE ZACK HEENE 925.708.7106

|

$539,900

CO SO MIN ON G

$545,000

LIS JUS TE T D

CO SO MIN ON G

$599,000

3 BEDROOM, 2 BATH, 1,581 SQ. FT., 7,000 SQ. FT. LOT SIZE KAREN IVANKOVICH 925.788.7291

Proud to be affiliated with

WALNUT CREEK

$975,000

CO SO MIN ON G

LIS JUS TE T D

CO SO MIN ON G

841 GAIL COURT, WALNUT CREEK

TINA FRECHMAN

Kailey Graziano and Tina Frechman both join us with proven track records of excellence in service as well as sales. We are excited to partner with them in their future success! We look forward to watching them grow their careers with us.

While most real estate advertising has moved online, we still believe in advertising in traditional media outlets such as newspapers and magazines including Homefolio, Homes & Land Magazine, 110° Magazine, Luxury Real Estate, and several others.

D U D U M R E A L E S TAT E G R O U P YOUR REAL ESTATE RESOURCE FOR THE GREATER EAST BAY


DUDUM REAL ESTATE GROUP

DIRECT MAIL & EVENT MARKETING

EXQUISITE HAPPY VALLEY ESTATE 22 TOLEDO COURT, LAFAYETTE | OFFERED AT $6,595,000 WWW.22TOLEDOCOURT.COM

We employ an aggressive direct mail campaign strategy to advertise your home. Resident letters are also sent to advertise your property to neighbors who may know someone looking to relocate to your area. In addition to Saturday and Sunday open houses, we also hold brokers tours, twilight tours, and occasionally special receptions, showings, and invitation only events.

PROPERTY FLYERS & BROCHURES Professionally designed and meticulously crafted, our property marketing collateral is designed by our in-house marketing department who have decades of real estate marketing experience.

2 7 1 L A R K AV E N U E ALAMO, CA

E&

HA

E...

NE

JULIE DEL SANTO BROKER

925.818.5500 julie@dudum.com www.dudum.com BRE# 01290985

1259 REDWOOD LANE

Opening Doors of Opportunity...

L A FAY E T T E , C A

BRYAN HURLBUT REALTOR®

M

RLBUT TEAM

925.383.5500 Bryan@HurlbutTeam.com www.HurlbutTeam.com CalBRE#01347508

BRENTWOOD

ned herein and therefore, assumes no legal responsibility for it’s accuracy. ch they have concerns to their own satisfaction. CalBRE# 01882902

DANVILLE

O F F E RLAFAYETTE E D A T $ 3 , 6 5 0 , 0WALNUT 0 0 | 2CREEK 71LARK.COM

WWW.1259REDWOOD.COM

Dudum Real Estate Group has not independently verified the information contained herein and therefore, assumes no legal responsibility for it’s accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfaction.

PRESS & PUBLIC RELATIONS

Walnut Creek | California | United States

DUDUM REAL ESTATE GROUP Serving: Lafayette, Moraga, Orinda, Walnut Creek, Alamo, Danville, San Ramon, Pleasanton, CA Affiliation: Who's Who in Luxury Real Estate Additional Information: Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful and successful real estate professionals who work collectively to give clients the best possible real estate buying and selling experience. Formed by Julie Dudum Del Santo – who comes from a long line of Bay Area entrepreneurs – DUDUM REAL STATE GROUP CONTINUES TO TOP LOCAL MARKET; Dudum Real Estate Group operates under a model of "cooperation not Ecompetition." Julie originated this concept years ago when she formed Dudum Real Estate Team, withWELCOMES some of the LYNSEY CLARK REAL ESTATE GROUP real estate professionals in her own office. This cohesive energy yielded great resultsDUDUM and success for their clients, and from that, she continuously strived to have associates work together. She realized that combining agents' expertise in real estate transactions made for a much more WALNUT CREEK—Dudum Real Estate Group is delighted to welcome Lynsey Clark to their group of powerful and positive outcome. She now applies this successful model to her own brokerage. outstanding agents. Growing up in a small town in Iowa allowed Lynsey to closely watch her With offices in Lafayette and Walnut Creek, Dudum Real Estate Group Realtors knowledgeably grandmother’s Real Estate career benefit those in her community. She felt the excitement of matching and competently cover a wide territory from west of Berkeley, continuing east along highway 24, buyers and sellers in their quest for their dream home and knew that a career in Real Estate would be in throughout Lamorinda, as well as the communities along both sides of highway 680. her future. Lynsey moved to California nine years ago and immediately jumped into the Real Estate world in order to help those in her new community buy and sell their homes. Lynsey is a customer

Address: 999 Oak Hill Road #100, Lafayette, CA 94549 service professional and prides herself on exceeding her clients’ expectations. She is a full-­‐time, around Phone: 925.284.1400 the clock Realtor with years of experience in her arsenal to make sure that every client experience is top E-mail: julie@dudum.com of the line. In her free time, Lynsey enjoys camping, playing with her three dogs and spending time with Web: www.dudum.com friends and family. Please visit www.lynsey-­‐clark.com for contact information. The agents of Dudum Real Estate Group came together in April to host ShredFest 2014 as a way of saying thank you to their clients for their continued support, trust and referrals. Clients dropped off old paperwork, files and even electronic recycling items such as TVs and DVD players to be shredded and recycled at no cost. This yearly event was a wonderful opportunity to celebrate Earth Day and spend time with clients. Dudum Real Estate Group is celebrating their continued success in the combined local markets after placing in the top 2% of all real estate brokerages. Additionally, four of our exceptional Realtors are amongst the top ten highest producing agents. The cooperation, not competition, between the agents fosters an environment that leverages the best of everyone’s skills and knowledge for the ultimate benefit of their clients. This guiding force has allowed Dudum Real Estate Group to maintain their high Walnut Creek | California | United States standing in the local market.

1

Our company standard is to always use professional photography and printing. The quality of these photographs, print, and layout enhance a buyer’s perception of value and help create a strong impression for your property.

Dudum Real Estate Group and its agents have been featured in Diablo Magazine, East Bay Times, The San Francisco Chronicle, Realtor Magazine, Walnut Creek Magazine and more throughout the years. We work with our clients to design and implement a tailored, fullservice marketing approach utilizing our relationships with traditional and new media outlets to ensure maximum exposure for every property.


Dudum Real Estate Group brings you the power of our Leading Real Estate Companies of the World® affiliation with the best companies in real estate. According to REAL Trends 500, the premier third-party industry report, our network dominated in home sales units among the top 500 U.S. real estate firms, and overall was responsible for 1.1M sales units in 2019. LEADING RE HAS BEEN SELLING MORE HOMES THAN ANY OTHER COMPETITOR AMONG THE TOP 500 U.S. REAL ESTATE FIRMS FOR OVER 10 YEARS. Our powerful national and global connections allow Dudum Real Estate Group to provide you with unmatched resources.

LARGE GLOBAL NETWORK Dudum’s by-invitation-only membership with Leading Real Estate Companies of the World® offers our agents the ability to join with the leading real estate organization that has affiliates in over 70 countries around the world. Throughout the Leading Real Estate Companies of the World® network, Dudum Real Estate Group has an office in London as well as high-quality agencies from Hong Kong, Paris, and Johannesburg to Buenos Aires, Christchurch, and Nassau, bringing you a truly global perspective.


WE’RE LOCAL. WE’RE GLOBAL. $38 BILLION MORE U.S. HOME SALES VOLUME IN 2019 THAN OUR CLOSEST COMPETITOR AMONG THE TOP 500 FIRMS.

1.1M

550

70

TRANSACTIONS

COMPANIES

COUNTRIES

$257 $250 eading Real Estate L Companies of the World® Dudum Real Estate Group

$219

Keller Williams Coldwell Banker Berkshire Hathaway HomeServices

$187

$200

Compass RE/MAX Sotheby’s International Realty eXp Realty

$150

Redfin Douglas Elliman Century 21 Homesmart Corcoran $91

$91

$100

Better Homes and Gardens

$85

ERA

$78

$50 $36

$31

$29

$29 $17

$16

$13

$10 $0

Volume shown in billions of dollars This bar chart is sourced f rom REAL Trends Top 500 for 2019, realtrends.com


HIGH TECH & HIGH TOUCH Dudum Real Estate Group agents leverage the latest technology to reach the widest audience of homebuyers. We are committed to keeping pace with how customers are searching for homes and to make your listing highly visible and accessible to buyers.

REALSCOUT RealScout is an award-winning listing alert platform utilizing computer-vision powered home search and revolutionary buyer data driven listings tools. Our agents can look at real buyers for your listing and contact agents with quality buyers!

MYTHEO myTheo provides the most accurate and up-to-date property information at the touch of a screen! Access important property information including price, features, photos, and more! Search and share listings in a neighborhood instantly.

BUYSIDE Buyside aggregates the activity buyers generate online, in real-time, from virtually any source. Our agents use Buyside to showcase a list of buyers actively working with us, who are a perfect match for your listing!

LISTHUB SYNDICATION ListHub provides a platform for real estate brokers to manage their most important asset, your listing, in today’s most important marketplace, the internet. We syndicate your listing worldwide on over 25,000 websites to achieve maximum exposure.


HIGHLY VISIBLE At a time when most real estate companies were unwilling or unable to reinvest in their brands, Dudum Real Estate Group saw an opportunity to further improve their client experience. We introduced new logos, colors, upscale design, luxury collateral, video, social media, and high touch technology to increase the visibility of our company and the homes we represent. In addition, our agents draw from an expansive library of professionally designed marketing materials as well as have a fully staffed marketing and creative department for any custom materials.

THE DUDUM REAL ESTATE GROUP EXPERIENCE... Social Media & Blogs

Brand Identity

Location Branding

Website & SEO

Listings

Successful Real Estate Transaction

Prospective Client Interest

Community Outreach

Business Collateral

Online Newsletters & Announcements

Public Relations

Print & Online Advertising


STAGING PUTTING YOUR HOME’S BEST FACE FORWARD According to the National Association of REALTORS®, staged homes sell 80% quicker and for up to 11% more money than non-staged properties. At Dudum Real Estate Group, we believe buyers tend to gravitate toward a home based on curb appeal and its first impression. That’s why we’ll work closely with you to ensure that your home is best prepared and ready for sale before potential buyers see it. From creating an appealing walkway to the removal of furniture, or even renovating a room, our agents will help transform your home, as needed, in order to give you the best advantage for a quick sale at the highest possible price.

INCREASE FINAL SALES PRICE

SHORTER DAYS ON MARKET

RECEIVE ADDITIONAL OFFERS

GREAT INVESTMENT


PROFESSIONAL PHOTOGRAPHY More than 90% of today’s home buyers use the Internet to search for properties, making professional photographs more important than ever. At Dudum Real Estate Group, we know that great photography can draw in a buyer. A talented photographer always shows a property at its very best. Working with distinguished photographers throughout the East Bay, we create a look that showcases your home to ensure it comes across as beautiful online and in print as it does in real life.



PRICING


PRICING YOUR PROPERTY IT IS IMPORTANT THAT WE PRICE YOUR HOME PROPERLY FROM THE START, WHILE BUYER INTEREST IS AT ITS HIGHEST.

Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following: • If the listing price is set outside of the proper parameters, potential buyers may be deterred from considering your home • Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the marketable features of your home, and recent trends in the real estate market • The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price • The higher your home is priced above market value, the fewer number of available buyers

Your Dudum Real Estate Group agent will advise you of the following factors when assisting you to determine a listing price for your home: • What have buyers recently paid for similar properties? • Will this price attract enough attention from buyers to generate showings and acceptable offers? • Which properties are competing for the attention of your buyers right now? • Which properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions?


ACTIVITY

BUYER INTEREST OVER TIME

0 2 4 6 8 10 12 WEEKS ON MARKET

A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chance of selling for the highest possible price when it is new to the market.


EFFECTS OF OVERPRICING “ You never get a second chance to make a first impression. It’s extremely important not to miss the mark from the get-go. Once the gates open, all systems and marketing should be accurate and ready to go.”

— Julie Del Santo, Broker/Owner Overpricing your home will attract fewer potential buyers and may cause it to sit on the market for longer than desired. To the buyer, too much time on the market indicates an overpriced property and often is perceived as an opportunity to negotiate a lower price than the market might typically bear. Pricing your home competitively at the start will create more activity among brokers and buyers, decrease the time it takes to sell, and ultimately yield the highest possible price.

MARKET VALUE STRATEGIES STATISTICS HAVE SHOWN Pricing is extremely important in the real estate market. The diagram on the opposite page illustrates the importance of placing your property on the market at a competitive price from the very beginning. • 95% of buyers will want to see your home if priced at fair market value • 50% of buyers will try to view your home if priced at 5% over market value • 30% of buyers will make an effort to see your home if priced only 10% over market value • 20% of buyers will be interested in your home if priced at 15% over market value PRICE MATTERS You want to price your home to allow for the most exposure possible, in order to get the most buyers in the door, and get your property the highest possible price!


20% of Buyers

15%

Over Market Value

30% of Buyers

10% Over Market Value

5% Over Market Value

95% of Buyers

Fair Market Value

50% of Buyers


COMMUNITY INVOLVEMENT Committed to the Communities in Which We Serve Dudum Real Estate Group is deeply rooted in the core values of the communities in which we serve. We are committed to giving back and lending a helping hand wherever possible. Whether property or philanthropy, we strive to improve upon these relationships and give back to the community that has given us so much. Here are just a few of the organizations we are honored to support: • Habitat for Humanity

• Light the Night

• Dravet Community

• One Warm Coat

• Susan G. Komen

• Food for the Hungry

• CCAR Scholarship Foundation

• Leukemia Lymphoma Society

• Shelter Inc.

• Special Olympics

• Tour de Cure (for Diabetes)

• ARF

• Project Open Hand

• Christmas for Everyone

• LPIE

• California Aids Ride

• Helping Hands

• STAND!

• City of Hope

• Taylor Family Foundation

• Support 4 Recovery



ALAN MARKS 925.899.9000 alan@alanmarks.com alanmarks.com DRE# 01160227

WWW.DUDUM.COM WALNUT CREEK | LAMORINDA | DANVILLE | BRENTWOOD | SIERRA TAHOE DRE# 01882902

Š2020 The information herein was obtained by sources deemed to be reliable by Dudum Real Estate Group. Dudum Real Estate Group has not independently verified the information contained herein and therefore, assumes no legal responsibility for its accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfaction. If your home is currently listed, please disregard this notice as it is not my intention to solicit other brokers’ listings. DRE# 01882902 Rev 09/2020