16 House & Home
SOUTHSIDE PEOPLE 17.07.19
Three steps to a The Tom three-seater sofa in Simply Leather Look in Natural, €719.
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DFS has welcomed a new brand that’s designed to make shopping for a stylish and affordable sofa refreshingly simple. Inspired by the changing nature of urban living, with Irish people increasingly living in smaller spaces that need to cater to multiple lifestyle needs, So Simple is a curated range of contemporary sofas, armchairs and footstools that are available to buy online and in-store, in three simple steps. Irish living rooms have evolved in recent years. In fact the latest research shows that Irish homes are now smaller, and the 2019 CSO average new dwelling-size index found that new homes were at their smallest since 2011. The CSO says that as the proportion of new dwelling completions has increased, there has been a continued decline in the average size.
Furthermore, since 1991 there has been a substantial decrease in the younger age groups owning their own home, with 30 percent of 25-34-year-olds owning their homes in 2016 by comparison to 68 percent in 1991. This evidence shows that young people are less likely to own their homes than was the case 25 years ago. Instead of becoming owner occupiers, an increasing proportion of the younger population are renting from private landlords or local authorities. Whether it’s families, couples or roommates, there is demand for sofas that are compact in size, reasonable in price, but big on style. Customer insight at DFS also found that 44 percent of customers cited difficulties finding what they were looking for when purchasing a
sofa. Design experts at DFS have developed the So Simple brand as a refreshingly simple way to choose a sofa. The So Simple range is a cleverly curated collection of eight contemporary styles, with five size options, designed to work for smaller spaces. The range includes a choice of four fabrics, including linen and leather look, and gorgeous colours like blush, vintage mustard and indigo blue. Available to purchase through three simple steps, the range offers a shortcut to finding a stylish and affordable sofa, handmade to order and delivered to your home. Step one: choose your style. Step two: choose your size. Step three: choose your fabric. Flexibility in choice has seldom been easier.
Ola three-seater sofa in Simply Linen Look in Steel Grey, €719.
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The Mya three-seater sofa in Simply Velvet in Indigo Blue, €899.
KITCHEN NEEDS A FACELIFT? Don’t replace it! Reface it!
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