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The only rule is that there are no rules.

Against the rules.

Which rules do you live by?


Against the rules.


We believe in visions. We believe that extraordinary people are not content with ordinary solutions. We believe in individuality. We believe that every person is precious in his uniqueness. And that he deserves to be respected in his uniqueness instead of being limited by standards. We believe that only sensible ideas bring about innovations. And that one should not only satisfy the current desires of the market, but should also create new demand. We believe in quality. We believe that highest quality has a major impact on individual satisfaction. Thus it is worthwhile for us to think quality rather than quantity.


The rule: To be one of many.

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Against the rules: To experience life individually.


Individual style.

You do not settle for standard offers. You declare personality a principle. You choose your clothes, your car and the interior of your home according to individual preferences. Why of all things should you make an exception with your home entertainment system? Uniqueness gives you distinction.

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Individual style. Loewe offers home entertainment which you can arrange yourself.

Loewe develops home entertainment systems for which there is only one standard: personal class for everyone. A pioneer of customisable home entertainment, Loewe Individual has revolutionised the flat TV market. Each Loewe Individual system is unique due to its exclusive diversity in material, colour, set-up options and sound components. And it is a hallmark of your personality. Create your TV system yourself.

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Loewe permits personality in all areas. Individual sound meets individual design. Loewe Individual Selection offers an extraordinarily large variety of inlays with customisable colours. This way you can integrate your TV optimally into your room’s interior design. Apart from the centre speaker mounted on the TV, each sound component can be chosen individually from the different possibilities offered in the range of Loewe Individual Sound. Compose your ideal sound pattern.

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Loewe listens to individuality: The arrangement of personal sound. Loewe Individual Compose carries the principle of Individual Sound to extremes. Apart from a technically high capacity screen the television was reduced to a minimum. Then you define your perfect sound solution. Even the centre speaker is chosen exactly 足according to your spatial requirements. Enjoy maximal freedom with the Loewe Individual Compose system.


Individual requirements.

Your expectations could not be higher. You do not accept admissions. You expect perfection down to the smallest detail. Why of all things should you make compromises with your home entertainment system? Your aim is complete satisfaction.

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Individual requirements. Loewe stands for unique perfection.

Loewe displays a passion for perfected systems: Perfection demands continuity. The Loewe Reference System sets new standards in technology and aesthetics. The flat TV is combined with Loewe Reference Sound and Loewe Reference Mediacenter in such a way that sound becomes a sensual experience in all rooms: Ultra-fine electrostatic speakers guarantee maximum volume. And the slim music centre with two hard discs at 500 GB each promises a sheer endless store for music. Allow yourself to be overwhelmed by new dimensions.

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Loewe realises home entertainment in perfection: Expectations want to be surpassed. Loewe Reference sets new standards in slim design and outstanding technology. “Made in Germany” receives a new quality here. Loewe’s award winning design and international awards are based on the best materials and highest craftsmanship. This is how perfect work by a master looks. Allow yourself intransigence.


Loewe appeals in best picture quality: Highest demand requires brilliance. Loewe Reference combines state-of-the-art technologies with extreme efficiency. The result is watching TV in a way that could not be better. Full-HD-Panels, 100Hz technology and filter screen present you with highresolution images, completely vividly, lifelike and in detail. Discover impressive image worlds.

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Individual behaviour.

You determine your own objectives. You pursue your ideas free of conventions. You achieve special things when you remove senseless limitations. Why of all things should you limit yourself with your home entertainment system? You determine what is important.

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Individual behaviour. Loewe supplies self-determined entertainment.

Loewe defines adaptability of technology anew: The person is at the centre of attention. Loewe adapts technology to you. And not vice versa. Not only do even the most complex technologies work perfectly, they also make sense and are simply fun. This is how the integrated hard disk recorder DR+ gives you maximum leeway concerning time. At the push of a button it pauses the programme currently playing and offers a delayed playback. Create your personal favourite programme.

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The rule: Follow every trend.

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Against the rules: Support modern innovations.


Modern attitude.

Your attitude is progressive but not erratic. You are open for new things that have a definite use. Compatible components are essential to you. Why of all things should your home entertainment system not have team spirit? Make use of connections which make sense.

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Modern attitude. Loewe brings together what belongs together.

Loewe gives entertainment a new dimension: All digital media under one roof. For the first time, Loewe Connect combines comfortable home entertainment with individual multimedia archives, providing unlimited networked entertainment. Connect accesses all digital media available via cable, the mains, USB or wireless, even from room to room. The touch of a button sends your favourite film from your computer in the office to the screen in the lounge. Make use of connections which make sense.

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Modern openness.

Your enthusiasm is for innovations that make sense and open up new possibilities. On the other hand, you dismiss fanciful gimmicks. You are fascinated by technology which learns more. Why of all things should you do without the very latest in your home entertainment Multiroom system? You see the future in intelligence.

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Modern openness. Loewe begins a new era of networked entertainment.

Loewe makes open systems a principle: networks cannot be an exception. Loewe Connectivity+ makes the highly complex easy. Multimedia products of other brands can only be used expediently if their connection to the Loewe system is conceivably simple. You can connect Loewe Connect or the Loewe Mediacenter to MP3 players, digital cameras or loudspeakers of other manufacturers with ease. Benefit from the variety.

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Modern simplicity.

What you require of excellent inventions is unconditional user friendliness. You don‘t want to waste time with complicated technology. Complex innovations need to work intuitively, too. Why of all things should the controls of your home entertainment system not be easily understood? You see simple use as the value of innovation.

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Modern simplicity. Loewe makes digital variety controllable at the touch of a button.

Loewe develops products with integrated ease: clearly structured content ensures simple controls. Loewe Assist is not just the name of a remote control, it is also the programme. For both the controls themselves and the on-screen menu are helpful assistants. An appealing interactive screen on the Assist display when browsing the music archives will give you extra joy in addition to its surprisingly simple navigation. Direct your entertainment virtuoso.

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The rule: Presenting status with opulence.

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Against the rules: Show class puristically.


Purist form.

Your highest ideal is timeless minimalism. You want class, not mass production. You are modern in your thinking and concentrate on the essential. You take quality for granted. Why of all things should your home entertainment system contradict your idea of aesthetics? Timeless design gives you independence.

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Purist form. Loewe sums up design.

Loewe takes it even further: Classics will set the pace in future, too. Loewe Art SL elegantly demonstrates true intelligence. Not only does this TV offer a slim design, but also a full range of functions by integrated technologies. Everything is installed here using minimum space so that you can experience superb TV. Numerous connections provide Art SL with additional flexibility. Express your conviction.

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Loewe redefines eternity: True works of art of lasting value. Loewe Art SL provides genuine Loewe Design and highest technical quality in 360 degrees. Whether as a picture on the wall or a sculpture at the centre of a room, this flat TV always makes a lasting impression. Consistently minimalist and simply timeless, you see Art SL as more than a TV. Appear in perfect form.


Purist function.

You believe that clarity is a top priority. You do without pure decoration. You believe consistency in function and aesthetics form the basis. Why of all things should your home entertainment system disturb this harmony? You appreciate perfect use.

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Purist function. Loewe combines design with innovation.

Loewe is functional on principle: intelligent products indulge without superfluous decorations. The Loewe Individual Sound Projector epitomises the Loewe ideal of functionality. This wireless loudspeaker consists of only one component and persuades with full 5.1 surround sound. A measuring microphone automatically analyses your personal spatial arrangements. The projector then directs its sound waves perfectly and with utmost precision. Experience aesthetic benefit through useful innovation.

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A tradition of innovation. Loewe‘s corporate history.

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< 1931 The first ever public wireless TV transmission in the world.

< 1981 Loewe unveils Europeâ&#x20AC;&#x2122;s first stereo colour television.

< 1985 A new TV generation with new design. Art 1 lays the foundation: For the first time ever, speaker and screen form a seamless entity.

< 1995 Loewe produces the first recyclable TV in the world. The housing is made entirely of steel and can therefore be melted down completely during recycling.


< 2004 Spheros R 37 Masterpiece ist the first freestanding LCD TV that transforms technology into art.

< 2005 The first television you can design yourself: Individual is available in diverse housing colours with a lot of set-up options, and even the insets can be chosen freely.

< 2007 Loewe Individual Compose is the first TV to transmit the principle of individuality to sound. Leading network technologies make Loewe Connect one of the first TVs to be the centre of all digital media.

2009 > Loewe Reference impressively combines uncompromising ultra-slim design with leading cutting-edge technology for the first time. Special highlight: A perfect network of entertainment throughout your home.


Loewe has a long history of successes in home entertainment cutting-edge development. The brothers Dr. Siegmund and David Ludwig Loewe began in Berlin in 1923. Since then the following principle has always been adhered to: to set new standards with innovations that make sense.

Loewe achieved satisfactory quality already during the world’s first public television broadcast in 1931. This was followed, among others, in 1951 by the world’s first cassette recorder, and in 1985 by the multiple award winning design classic, Art 1, which is the first TV set using 100 percent digital technology earning a place in the collection of “The Museum of Modern Art” in New York. Innovations in recent years, such as Loewe Individual, Loewe Connect and currently Loewe Reference, demonstrate that Loewe has a significant impact on the future of home entertainment even today. Numerous number 1 test ratings and international design awards are in recognition of Loewe’s exceptional position. These distinctions commit Loewe to continue to develop trend-setting home entertainment products.


Imprint Image Brochure. This brochure lives from the class of individual living spaces. We would therefore like to give special thanks to all those who made their living space available to Loewe in order to portray individuality, progressiveness and purism as ideal values. In particular we would like to thank the treehouse „nut room“ in Düsseldorf (www.baumraum.de), the Zollverein in Essen (www.zollverein.de), the Leonardo Glass Cube in Bad Driburg, the Atelier in Currypark (architects Bembé + Dellinger) in Dießen, and Villa Rosa in Munich. We would also like to thank the photographers Ulrike Myrzik and Manfred Jarisch for their excellent work.

Daybed and chair by Porro, courtesy of BYMunich (www.bymuenchen.de) Page 7 Lamp by Artemide (www.artemide.de), courtesy of münchen leuchtet (www.muenchenleuchtet.com) Page 7 Lamp „Caboche“ by Foscarini (www.foscarini.com) Page 13 Sofa by B&B Italia (www.bebitalia.it) Page 21 Daybed and chair by COR (www.cor.de) Page 37 Daybed by Boffi, courtesy of BYMunich (www.bymuenchen.de) Page 41 Aluminium bench by e15 (www.e15.com) Page 49

Loewe Industriestraße 11 96317 Kronach Germany www.loewe.de www.loewe-int.de

LO 909327 · Art.-Nr. 99 004 583

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The only rule is that there are no rules.

Against the rules.

Which rules do you live by?


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