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Making Waves Branding Guidelines 2012 1.1 Overview Making Waves ensures that its four key company branding values are displayed throughout all visual communications. Most importantly the logo. Our four key brand values are to be adventurous, safe, experienced and professional. We have designed and manipulated our imagery with these four key brand values in mind. We encourage that these brand values are kept in place when using our visual communications.


Making Waves Branding Guidelines 2012

1.2 Contents 1.3 - Our role 1.4 - Logo: Elements 1.5a - Logo: Elements of colour 1.5b - Logo - Elements of colour cont. 1.6 - Logo - Production sizes 1.7 - Logo - Variations of form 1.8 - Logo - Acceptable 1.9 - Logo - Unacceptable 2.0 - Typefaces 2.1 - Corporate Stationery 2.2a - Alternative uses 2.2b - Alternative uses cont. 2.2c - Alternative uses cont.


Making Waves Branding Guidelines 2012

1.3 Our role We are to ensure that all of our customers are provided with a unique sailing experience in the Western Isles that is safe and adventurous. We peform under a high standard of rules and regulations that are consistantly established throughout the experienced with trustworthy and experienced company representitives. This document has been developed to help Making Waves company to maintain a consistant clear style across all of its visual communications and that they are to be used accordingly. Within this document you will find a variety of guidance instructions throughout a wide range of applications. If we have missed anything out then please contact us.


Making Waves Branding Guidelines 2012

1.4 Logo - Elements The Making Waves logo comes in five key distinctive elements.

A

B

A: This is the left part of the sail. B: This is the right part of the sail. C: These are the ‘waves’ element that overlap the left and right side of the sails.

C

D: This is the handshaking element of the logo that is connected to the left and right side of the sails. E: This is the Typography element of the logo which will be just as recognised as the imagery. This logo will appear on all visual communications including printed media, screen based media, internet based media and all advertising forms. This logo has been thoroughly checked and developed across a range of applications. The following pages

D

E


Making Waves Branding Guidelines 2012

1.5a Logo - Elements of colour A/C/D/E: PRINT Pantone Coated - C: 27, a: -3, b: -7, K: 60

Pantone Uncoated - C: 30, a: -6, b: -8, K: 60

CMYK - C: 82%, M: 64%, Y: 57%, K: 54%

A/C/D/E: SCREEN RGB - R: 50, G: 63, B: 72

WEB - 25 37 3C


Making Waves Branding Guidelines 2012

1.5b Logo - Elements of colour cont. B: PRINT Pantone Coated - C: 44, a: -3, b: -6, K: 22

Pantone Uncoated - C: 44, a: -3, b: -6, K: 22

CMYK - C: 69%, M: 44%, Y: 46%, K: 22%

B: SCREEN RGB - R: 86, G: 104, B: 108

WEB - 57 68 6D


Making Waves Branding Guidelines 2012

1.6 Logo - Production sizes

Minimum size: 50mm

As a rule the original logo should never appear any smaller than 50mmx50mm when producing the board logo.

Mono size: 50mm

In some situations the logo may appear in mono form when dealing with laser etching on steel pens.

Clear zone size: 100mm

This is the clear zone size of the logo, which is the safest option when producing on media elements.


Making Waves Branding Guidelines 2012

1.7 Logo - Variations of form Below are the different colour variations that have been designed for the logo, if a different colour scheme is needed then please choose from the images below, no other possibility of colour is allowed so please stick with what is given.


Making Waves Branding Guidelines 2012

1.8 Logo - Acceptable Please note that this example below is the only acceptable way of changing the logo, having the typography positioned to the right of the logo is acceptable, however all other unacceptable possibilities must not be used.


Making Waves Branding Guidelines 2012

1.9 Logo - Unacceptable These examples below are given as a strong guideline of how not to use Making Waves logo. You must not in any way alter the size, shape or position as displayed below. Please stick to these guidelines when using our logo.


Making Waves Branding Guidelines 2012

2.0 Typefaces

Aller Regular: Primary Typeface ABCDEFGH / 12345678

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Aller Bold: Secondary Typeface ABCDEFGH / 12345678

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Making Waves Branding Guidelines 2012

2.1 Corporate Stationery


Making Waves Branding Guidelines 2012

2.2a Alternative uses


Making Waves Branding Guidelines 2012

2.2b Alternative uses


Making Waves Branding Guidelines 2012

2.2c Alternative uses


Making Waves Company Guidelines