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Downtown

. Lights on buildings and everything that makes you wonder. And in that moment, I swear we were infinite. Stephen Chbosky


About DTSF is a 501c4 non-profit organization. We are passionate about the downtown experience, economy, and environment. We are best at attracting people to shop, dine, and discover downtown Sioux Falls.

Mission To boldly lead the downtown community through diverse experiences, economic growth, and a healthy environment.

Values To inspire passion, build community, have integrity, and embrace diversity.


PROGRAMS DTSF advances its mission by: • Marketing and promoting the downtown experience to the region, • Improving the appearance of the public realm with DTSF’s Clean & Green Team, • Coordinating promotions, networking opportunities, and micro financing for members, • Forming partnerships to advocate for the continual improvement of downtown, • Coordinating downtown events and festivals.

Completed Projects & Initiatives • • • • • • • • • • • • • • •

Record Attendance at DTSF’s Signature Events New Sidewalk Sweeper Mural at 2nd & 12th More Flowers Street Piano Conducted strategic planning efforts Implemented a new CRM system Implemented a micro finance program Composed a parking policy white paper Identified a suitable office location Researched downtown gift card program Researched feasibility for a downtown dog park Researched feasibility for a downtown playground Researched feasibility for utility box wraps Researched BID best practices

Ongoing Projects & Initiatives • Developing a new website • Refreshing DTSF’s brand and marketing efforts

Strategic Plan Overview • New mission and values • Identified core programs, desired outcomes, and key performance indicators  e are focused on four goals for the next two years: • W  stablish downtown as the most desirable and vibrant destination in • E 4

the region • Grow and sustain DTSF’s capacity to deliver value for our members • Facilitate robust retail growth  nsure downtown is clean, safe, beautiful, and engaging • E

2017 Annual Report


DOWNTOWN AT A GLANCE Residential & Commercial Building Permit Valuation:

$39,736,386 (source: Community Development)

2,920,000 (est.) annual pedestrians

$3,454,771 Economic Impact from DTSF Events

(non-unique)

930,923

Visitors to Falls Park & Downtown (Source: Sioux Falls CVB)

17,000

Downtown Employees

(Downtown Market Study projection)

2,500

Downtown Residents

(Downtown Market Study projection)

New Mixed Use Developments: Washington Square

New Businesses: Bread & Circus Sandwich Kitchen

Announced Businesses: Sanford Clinic

Jones421

Blarney Stone

Lewis Drug

The Cascades

Nyberg’s Ace Hardware

South Dakota Public Broadcasting

Village on the River

Heritage Bank

Bella Rosa Floral

Rail Yard Redevelopment

Equity Trust

Boki Gelato

Sanford Clinic/Lewis Drug

The Source Coffee Rostery & Taproom

Lavender Skies

Swamp Daddy’s Cajun Kitchen

Mediterranean Grill

Game Chest

Parlour Ice Cream House

Design House

Electric Pulp

TH Grey Boutique

Myers Deli & More

Adaptive Reuses: Phillips Hotel Equity Square (complete) Auburn Nash Announced Arts & Culture Projects: Arc of Dreams Levitt Shell Announced Public Spaces: Rotary Plaza Metli Plaza

Palmer Lea Boutique Hydra Beer Hall Remedy Brewing Co. American Bank & Trust Carpenter Bar Conversation Piece Crowley Chiropractic

Downtown Sioux Falls

5


BUSINESS MEMBERSHIP

2017 Membership

Member Survey A majority of survey respondents rated the follow characteristics of downtown as having improved significantly: • Events • Appearance • Visitor activity • Vitality • Business growth

Total Members

New Members

46

262

A majority of survey respondents rated the follow characteristics of downtown as having improved only slightly: • Safety • Cleanliness

Top near-term improvements to downtown (within 5 years): 1 Retail anchor stores 2 Public restrooms 3 Improve Walkability 4 Playground

Top long-term improvements to downtown (<10 years): 1 Completing Phase III of the River Greenway 2 Developing a town square 3 Additional convention space 4 A four seasons public market

The greatest challenge of doing business downtown? Parking awareness.

DTSF programs that are important to the health downtown businesses:

55% Marketing downtown to locals and tourists

52%

47%

Beautification: flowers, sidewalk sweeping, banners, etc.

Festivals and events

31% Communications: public relations, newsletters, social media

DTSF programs that are exceeding expectations:

20% Marketing downtown to locals and tourists

44% Beautification: flowers, sidewalk sweeping, banners, etc.

DTSF programs that are NOT important to the health downtown businesses:

52% The Downtown Trolley

31% Business support: retail incubator, micro finance, etc. 6

2017 Annual Report

66% Festivals and events

23% Communications: public relations, newsletters, social media

DTSF programs that need more attention:

48% Retail promotions

27% Member engagement

27%

17%

17%

16%

Parking education & awareness

Retail promotions

Member engagement

Marketing downtown to locals & tourists


BUSINESS MEMBERSHIP

59%

of survey respondents said they want more networking opportunities.

The best way DTSF can improve downtown? Advocate for downtown development.

Volunteer Hours: 809 hours total Art & Wine Walk was identified as the most effective DTSF event/promotion in creating positive image for downtown AND in generating customers for downtown businesses.

Parade of Lights Rooftop Cinema East Bank Block Party Riverfest Hot Summer Nites

4 hrs. 28 hrs. 276 hrs. 307.5 hrs. 50

100

150

193.5 hrs.

200

250

300

350

BUSINESS IMPROVEMENT DISTRICT

By the Numbers 168,241

$

Aggregate Assessment Amount

248

136

Number of Properties

Number of Property Owners

17,332 Pounds of trash collected

Property Owner Survey Ranked Importance of Downtownâ&#x20AC;&#x2122;s Characteristics

Important BID services (percent of respondents) 77%

Marketing downtown

77%

Sidewalk sweeping & cleaning

Business Growth

77%

Holiday decorations

5.

Visitor activity

69%

Flowers

6.

Events

7.

Property Value

1.

Appearance

2.

Safety

3.

Economic Vitality

4.

Unimportant BID services (percent of respondents) Street pole banners Moonlight Movies & Parade of Lights Trolley Holiday decorations

62% 46% 39% 15%

Downtown Sioux Falls

7


BUSINESS IMPROVEMENT DISTRICT

Preferred Marketing Efforts TV commercials

Digital ads

54%

54%

Maps & Activity Guides

46%

Billboards

Print ads

38%

23%

Top improvements for downtown: Wayfinding

Public restrooms

Gateway landmarks, Improve walkability, Street trees, Street furniture, Parking education & awareness

BID Services & Programs - Allocation $3.69

$2.23

Street pole banners

Trolley

$4.85

Parking Education & Awareness

$6.85

$21.77

Holiday decorations

Economic Development

$21.15

How property owners would allocate $100 towards BID services & programs

$11.38

Flowers

Marketing Downtown

$11.54

Sidewalk Sweeping & Cleaning

$16.54 Events

8

2017 Annual Report


2017 EVENT ATTENDANCE

First Fridays

17,000

Burger Battle

1,200

Winter Crazy Days

1,000

May Art & Wine Walk

680

Restaurant Week

500

May Loft Tour

464

June Rooftop Cinema

300

June Downtown Block Party on the Eastbank

3,300

Moonlight Movies

3,655

Street Musicians

1,460

July Rooftop Cinema July Downtown Block Party on the Eastbank Hot Summer Nites Summer Crazy Days August Rooftop Cinema August Downtown Block Party on the Eastbank Downtown Riverfest

400 2,700 13,000 1,600 75 3,000 19,000

September Downtown Block Party on the Eastbank

600

October Art & Wine Walk

397

Parade of Lights Downtown Holidays

40,000 3,500 113,831

Economic Impact of DTSF Events:

$3,454,771

$30.35 per attendee according to the Arts & Economic Prosperity 5 Study

Downtown Sioux Falls

9


MARKETING

Holiday Shoppers Survey: 11%

Dining

16%

Coffee/Drinks

26%

47% What brings you downtown?

Santa

Shopping

When do you usually visit downtown? Weekends

71% Evenings

37%

During Events

How do you find out about things to do and places you want to go in downtown?

74%

55%

Facebook

Web Search

50% DTSF.com

21% Newspaper

21% Instagram

How do you find out about things to do and places you want to go in Sioux Falls?

68%

53%

Facebook

Web Search

10 2017 Annual Report

34% Word of Mouth

24%

21%

Newspaper

Twitter

42%

32% 26%

First Fridays

Work days


MARKETING

33% Dawley Farms

23%

Lake Lorraine

Empire Mall

13%

Most Frequent Shopping Destinations

Top Demographics

(Once/month or more)

41st & Louise Area

41%

29%

41%

Downtown

3%

21-34 35-44 55-64

8% 8%

50%

21%

In what zip code do you reside?

11%

Of those living within Sioux Falls:

63% Within 3 miles of down-

Out of townwithin 20 miles

3%

57107

town (most popular zip codes: 57103 & 57105)

13% 57104

24% Between 3-10 miles from

26%

downtown

57103

11% Between 10-20 miles from downtown

8%

24%

5%

57110

57105

57106

8% 57108

Downtown Sioux Falls 11


2017 EARNED & SOCIAL MEDIA

Earned & Social Media 127

2017 E-mail Campaign Performance

Social Media

Earned media interviews

Instagram: 332,602 impressions 6,108 followers Twitter: 115,839 impressions 14,514 followers Facebook: 1,181,698 impressions 19,051 likes

2017 Website Analytics 891,519

65%

Where Are DTSF.com Visitors From? Sioux Falls

47%

Omaha

15%

Chicago

5%

Minneapolis

3%

2%

Brandon

New vs. Returning Visitors

12 2017 Annual Report

Delivery Rate

97.4%

Open Rate

32.5% (16,739 Opened)

Click Rate

9.4% (6,773 Clicks)

Unsubscribe Rate

.1% (76 Unsubscribed)

Bounce Rate

2.6% (1,882 Bounced)

60-Day Active Subscribers Dec 1, 2017 - Jan. 31, 2017

Active 3,578

Opt-in Rate Subscribers

10,032

Opt Ins for 2017

2,072

Highest Web Traffic: Friday & Saturdays, 10am- 7pm

35%

Events 147,380

New

73,688

Who Are DTSF.com Visitors?

Total Page Visits:

63%

Emails Sent

37%

Returning

18-24

17%

AGE: 25-34

29%

35-44

22%

45-54

15%


2017 EARNED & SOCIAL MEDIA Top Webage Views For DTSF Events

Moonlight Movies

Parade of Lights

Block Parties

Riverfest

Hot Summer Nites

Street Musicians

Burger Battle

Restaurant Week

19,386

12,539

10,047

9,897

7,582

5,390

4,191

4,101

Lifestyle Videos Episode 1, Culinary Culture Reach: 19,289 Episode 2, Loft Love Reach: 16,365 Episode 3, Family of Four Reach: 35,063

Holiday Commercials via Midco Six weeks from November 20 - December 29

Impression Total:

Something to Remember

Facebook Reach:

92,000

Facebook Reach:

19,837

9,820

Something to Say

Something to Wear

Something to Eat

Facebook Reach:

Something to Do

Facebook Reach:

17,602

Facebook Reach:

12,618

14,625 Holiday Billboards

November 6, 2017 – December 31, 2017 • I-229 between Minnesota Ave. & Western Ave., Impressions: 96,086 • I-29 south of 60th Street North, Impressions: 84,022 • I-90 East of Sioux Falls, Impressions: 53,410 Downtown Sioux Falls 13


STAFF & BOARD OF DIRECTORS

Staff Joe Batcheller, President

Brienne Maner, Vice President

Gina Rauk,

Marketing Director

Steven Dahlmeier,

Events Manager

Board of Directors Tiffany Miller, Chair

James Krueger,

Davenport, Evans, Hurwitz Past Chair Click Rain & Smith

Kyle Raph, Vice Chair Angela Avila, Co-op Architecture

Prairie Berry

Derek Ohme, Treasurer Ken Bashore, First National Bank

Vanguard Hospitality

Jessie Schmidt, Secretary

Mary Dally,

Better Business Bureau

Sarah Munce,

Dave Oswald,

Ben Gertner,

Tina Horner,

Chris Hanmer,

Scott Schoenen,

CH Patisserie

Vaney Hariri,

Resident & Property Owner

Think 3D

Terri Schuver,

Sheila Hazard,

Sticks and Steel

Southwestern Partners

Anita Wetsch,

Nancy Savage,

Lloyd Co.

Programs Coordinator Communication Coordinator

Clean & Green Team Lead Accountant

Child’s Play Toys

Thurman, Comes, Foley & Co

Past Board Chairs James Krueger ‘16

Larry Rehfeld ‘09

Jeff Danz ‘02

Susan Scott ‘95

Laurie Knutson ‘15

Bill Peterson ‘08

Scott Christensen ‘01

Greg Bierbaum ‘94

Dave Kroll ‘14

Dave Bangasser ‘07

Paul Boerboom ‘00

George Lundberg ‘93

Paula Brown ‘13

Nancy Larsen ‘06

Dan Scott ‘99

Don Dunham ‘92

Terri Schuver ‘12

Ira Frericks ‘05

Tom Simmons ‘98

Mark Meierhenry ‘91

Elizabeth Lewis ‘11

Paul Curtin ‘04

Jeff Hazard ‘97

Kip Scott ‘90

Scott Gullickson ‘10

Dave Rozenboom ‘03

Chris Schiltz ‘96

Joe Kirby ‘89

14 2017 Annual Report


FINANCIALS

Revenue 2.1%

0.8%

23.2%

18.5%

Grants Membership

$740,241

2.4%

Total Revenue

Events Contractual Trolley BID

27.1%

25.8%

Marketing & Other

Expenditures 2.2% 15.0%

2.7% 43.6%

Human Resources Economic Developm,ent Events

7.5%

$750,789

Total Expenditures

Trolley Marketing Admin, Insurance & Occupancy

6.6%

Clean & Green Team Depreciation & Other

20.3% 2.2%

Downtown Sioux Falls 15


The Heart of

16 2017 Annual Report

Sioux Falls!

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