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February 25, 2013 1

February 25, 2013 Vol. 17, No. 04


A bi-monthly digest of global and domestic industry trends and developments. Published by the Trade and Industry Information Center, Department of Trade and Industry  Manila, Philippines Tel. (632) 895.3611  Fax (632) 895.6487  To subscribe, email: Online:

In this issue Focus BOI tallies P75-B investments in January

Business Alert 1. Exports to rise 15% annually 2. U.S. investors seek investments in PHL Inside DTI 3. BIR to collect taxes DTI lines up export trade promotion from online transactions 4. PHL’s first regional one-stop shop Good News, Philippines! gov’t hub to rise in CALABARZON 1. Int’l investors keen on PHL 5. PCAB drafts new 2. Malaysians invest P23B in Mindanao construction guidelines 3. Garments exports seen to reach USD 2B in 2012 Consumer News 4. PHL posts USD 1.5B FDIs 1. Starting a franchise business 5. Mexican firms eye PHL 2. Beware of whitening products 3. Fake Maggi Magic Sarap seized MSME/OTOP News in 4 provinces 1. Acquisition of MSME notes increases Features 2. MSMEs urged to access DTI trade shows help promote government programs local coconut wine 3. BSP to improve online trading ASEAN Watch 1. Separate customs territory model eyed for planned PHL-Taiwan FTA 2. Competitiveness master plan eyed Statwatch What’s New?


Focus BOI tallies P75-B investments in January

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nvestments registered with the Board of Investments (BOI) in January reached P75B, underpinning BOI’s confidence that it would surpass last year’s investments of P360.35B. The agency hopes clearer policies on mining and on power projects would translate to higher investment pledges this year. Project approvals in January were mostly big-ticket items that failed to meet the cut-off date for registration before the BOI held its final board meeting last year. For this year, the BOI is not setting any investments target but would rather measure project registrations based on local value addition they generate. The formula would determine that the perks given to project applications actually translate to economic benefits in terms of jobs and multiplier effect. This measure was already implemented last year using the following criteria, namely project’s net value added (NVA), job generation, multiplier effect, and measured capacity. As a rule, a project’s NVA should be at least 25%. A manufacturing project,

Inside DTI DTI lines up export trade promotion


he Department of Trade and Industry (DTI) has identified programs and projects to contribute in the country’s export growth target for this year. “To exceed last year’s export growth and to contribute in attaining the country’s goal of USD 120-B exports by 2016, we will continually employ helpful market and product strategies in our programs and projects to promote exports in 2013,” Bureau of Export Trade Promotion (BETP) Director Senen M. Perlada said.

for example, has an NVA that is equal to the cost of manufacturing less the cost of total raw materials over the cost of manufacturing. To determine job generation, total annual wages paid over 300 days would be multiplied by the minimum daily wage of the region where the project is located. The multiplier effect, which refers to the project’s forward and backward linkages, provides that a project seeking incentives should have at least two industry linkages (forward and/or backward). Measured capacity refers to the estimated additional volume of production or service that would enable the project to supply the needs of the economy at reasonable prices. It also takes into account the export potential of the product in economies of scale that could make it competitive in the world market. In January, the biggest approved project was the P40-B joint venture power project of Meralco and Aboitiz in Subic. The power project has increased its power capacity to 600 megawatts (MW) from only 300MW in its original application, thus the need for an environment clearance certificate (ECC). (MAL 01/29; MAB 01/29)

From January to November 2012, Philippine merchandise exports grew by 6.97% from USD 44.90B in 2011 to USD 48.02B in 2012. China, including Hong Kong, was the top destination of Philippine exports accounting for 21.11% of total export receipts. Japan was the second biggest buyer of Philippine products with 19.09-% share. From last year’s 14 outbound business matching (OBM) activities and overseas trade fairs, three inbound business matching (IBM),


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12 foreign buyers serviced, and other export promotion activities, the DTI, specifically BETP and the Foreign Trade Service Corps (FTSC), recorded USD 120.41M in export earnings.

Japan, Taiwan, South Korea, Kuwait, Israel, Iran, Jordan, Kingdom of Saudi Arabia (KSA), South Africa, Brazil, Argentina, Chile, Russia, Turkey, Germany, Italy, Netherlands and UK.

These OBM activities and trade fairs were in Japan, Malaysia, Taiwan, Singapore, United Arab Emirates (UAE), Italy, Belgium, Cambodia, Lao PDR, Myanmar, Viet Nam, Korea, Macau, Hong Kong, Turkey, and Korea.

“In addition to these activities, we will also be expecting trade inquiries for business matching relayed to us from DTI’s commercial posts abroad, the Philippine embassies, and potential importers,” Perlada said.

On the other hand, the foreign buyers serviced and IBM activities were from Israel, United Kingdom (UK), Turkey, United States (U.S.), Korea, Viet Nam, Russia, Nigeria, Italy, Marshall Islands, Taiwan, and Myanmar.

“In the local front, we will continually develop new exporters and expand the supply base of globallycompetitive products and services to increase Philippine exports,” Perlada added.

“For this year, we have planned eight IBM activities and eight OBM activities,” Perlada said.

He said BETP will continue its frontline assistance, information, and specialized consultancy services to potential and established exporters.

The target countries for these DTI team-driven OBMs and IBMs will be

Good News, Philippines! 1. Int’l investors keen on PHL


resident Benigno S. Aquino III recently confirmed the increasing interest of investors to do business and expand investments in the Philippines, prompting him to accept an offer for the country to host the next World Economic Forum (WEF) in East Asia in 2014. According to Aquino, it was clear from talks he had with heads of state and chief executive officers (CEOs) attending the WEF in Switzerland that the international business community has taken notice that the Philippines

2. Malaysians invest P23B in Mindanao


fter recently committing P23B in investments in industrial and agriculture sectors, Malaysian investors began talks and selection of probable business locations here in the country, particularly in Mindanao.

country is no longer the “Sick Man in Asia” as it was once known. “The good news has reached them, they see the reforms we have implemented, the growth of the economy, and our clear-cut foreign policy,” Aquino said. He added that his attendance at the WEF gave him the chance to personally assure international investors of the reforms that have been instituted under his watch. (BMI 01/27)

Mindanao Development Authority (MinDA) Chairperson Lualhati R. Antonino said the Malaysians came in separate groups, one with interest in car distribution and the other group, in palm oil.


3. Garments exports seen to reach USD 2B in 2012

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he government may have been able to hit its target of increasing Philippine garments exports by 5% to USD 2B in 2012 on the back of robust demand for local garments, the Department of Trade and Industry (DTI) said. The increase in the country’s garments exports is attributed to the entry of Chinese manufacturers who are keen on the local garments sector.

From the USD 1.7B recorded in 2010, revenues from Philippine garments exports went up to USD 1.89B in 2011. The Philippines hopes to boost garments exports with the passage of the Save Our Industries Act (SAVE Act) in the United States (U.S.). The measure seeks to give locally-made garments that make use of American textiles preferential access to the U.S. market. (BMI 01/22)

The DTI said garments exports have been on the uptrend in recent years.

4. PHL posts USD 1.5B FDIs


he Philippines is among the economies in Southeast Asia that saw higher foreign direct investment (FDI) inflows last year, amounting to USD 1.5B, even as total inflows to the region declined, the United Nations Conference on Trade and Development (UNCTAD) reported. “Despite an overall 7-% decline in FDI inflows to the Association of Southeast Asian Nations (ASEAN), some countries in this group of economies appear to be a bright spot. Preliminary data show that inflows to Cambodia, Myanmar, the Philippines, Thailand, and Viet Nam

5. Mexican firms eye PHL


grew in 2012,” the UNCTAD said in its Global Investment Trends Monitor report. (TPS 01/25) 2012 FDI inflows of ASEAN member-countries 2012 % increase/ FDI inflows decrease in billion USD from 2011 Singapore 54.4 (15.1%) Indonesia 19.2 (0.1%) Malaysia 10 (16.8%) Thailand 8.4 3.9% Viet Nam 8.4 12.5% Myanmar 1.9 90.0% Cambodia 1.8 104.3% Philippines 1.5 15.5%

number of Mexican firms are planning to invest more in the Asia Pacific market including the Philippines amid positive growth prospects, Mexican Trade Commissioner and Deputy Chief of Mission Christian Clay-Mendoza said.

ventures, there are still opportunities yet to be explored between the two countries.

“Mexican companies are believing in the change that is taking place in the Philippines right now. Mexico’s relations with the Philippines in particular have a lot of room for growth,” Mendoza said.

Coca-Cola FEMSA, S.A.B. de C.V. of Mexico, the largest franchise bottler of Coca-Cola products, recently completed its acquisition of a 51-% stake in Coca-Cola Bottlers Philippines Inc. The acquisition is the firm’s first outside of Latin America. (TPS 01/28)

He noted that while there already exists Mexican-Filipino business

Among Mexican firms doing business in the Philippines is Cemex Corp., a dominant player in the local cement market.


MSME/OTOP News 1. Acquisition of MSME notes increases

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he acquisition of micro, small, and medium enterprise (MSME) notes issued by Small Business (SB) Corp. increased in 2012 as more banks sought to comply with the mandatory allocation of resources to small firms, the Department of Trade and Industry (DTI) reported. Acquisition of MSME notes went up 6% to P1.18B in 2012 from P1.11B in the previous year. A total of 89 banks, of which 53 are rural banks, availed themselves of the MSME notes.

Development and Management Services Group Gil S. Beltran said. “This risk-based lending will provide deserving MSMEs access to financing even without collateral, and in the long-run these banks will be able to lend with more confidence and maintain a good quality portfolio,” SB Corp. President and Chief Operating Officer (COO) Benel P. Lagua said. Newly trained rural banks in risk-based lending to MSMEs  

“The reason is that many banks comply with the legislated MSME lending requirement by buying MSME notes issued by SB Corp. Banks have adequate funds but are unsuccessful in looking for MSME beneficiaries,” Department of Finance (DOF) Undersecretary for Policy

2. MSMEs urged to access government programs


icro, small, and medium enterprises (MSMEs) in the fields of electronics, information and communications technology (ICT), pharmaceutical, and functional foods sectors are urged to improve productivity and competitiveness through the aid of government program. The Department of Science and Technology (DOST) has expanded the Small Enterprises Technology Upgrading Program (Set-Up) to enhance the competitiveness of MSMEs through science and technology interventions. DOST-National Capital Region (NCR) PAMAMAZON (Pasay, Manila, Makati, and Quezon City)

    

Country Bank of Taguig Bangko Alabang Mt. Carmel Rural Bank of Batangas New Rural Bank of San Leonardo in Nueva Ecija Rural Bank of San Jose in Camarines Sur People’s Bank of Caraga in Agusan Del Sur Rural Bank of Rizal in Zamboanga Del Norte

Cluster Manager Elvin Almazar said Set-Up also provides consultation services to increase MSMEs’ productivity by 20%-30%. Set-Up’s Manufacturing Productivity Extension Program for Export Industry modernization helps MSMEs in the manufacturing sector to achieve higher productivity through improvements in their overall operations. Almazar added that Set-Up also extends technical assistance for food-processing enterprises in the areas of Current Good Manufacturing Process; hazard analysis and critical control points (HACCP), and food safety. (BMI 01/20)


3. BSP to improve online trading

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he Inc. has signed a memorandum of agreement (MOA) with the Bangko Sentral ng Pilipinas (BSP) for the use of Philippine Payments and Settlements System (PhilPaSS) that will enable member micro, small, and medium enterprises (MSMEs) to access the online trade of goods and services. The firm will tally all transactions on its website daily while BSP will debit and credit the totals to the different bank accounts at the close of each business day. “With PhilPaSS, they can transact with any bank. This is in line with the BSP’s goal to ensure safe and secure payments for the people,” BSP

Business Alert 1. Exports to rise 15% annually


he Export Development Council (EDC) is aiming for Philippine exports to rise 15% annually over the next four years. The EDC said the growth would bring total exports to USD 61B in 2013, USD 70.3B in 2014, USD 80.8B in 2015, and USD 92.9B in 2016. The council conceded that the new target was lower than the previous

2. U.S. investors seek investments in PHL


he United States Philippines Society (USPS) has led the powerhouse delegation from U.S. seeking new investment opportunities in the country. “The group comes away with a positive perception… this builds on the relationship between the Philippines and the U.S. that has existed through generations,” USPS President John F. Maisto said. The society has collaborated with the Philippine Embassy in sponsoring conferences on governance, development

Information Technology Sub-sector Officer-in-Charge Bella S. Santos said. President Edgardo B. Herbosa said that he hopes to encourage MSMEs to avail themselves of this new technology, especially as most traders on the website are small-timemanufacturers and agricultural producers. Herbosa also said the system could be expanded to cover payments to suppliers, members of cooperatives, and even local government units (LGUs), particularly for the processing of real property taxes and business permits. (BWD 01/23)

goal of achieving USD 120B in merchandise exports by 2016. Aside from merchandise exports, other components of exports are the services sector led by the business process outsourcing (BPO), which is expected to contribute USD 27.2B in revenues in 2016, up from around USD 17.8B in 2012. (MST 01/29)

and security, and judicial reform featuring senior Philippine political and academic leaders. Philippine Ambassador to the U.S. Jose L. Cuisia Jr. said the 2013 programs of the society reflect its underlying goal of drawing more attention to U.S.-Philippine relations in Washington through a comprehensive approach, bringing together policy-makers, congressional leaders, think-tank analysts, academics, cultural and artistic figures, and the media. (BMI 01/21)


3. BIR to collect taxes from online transactions

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he Bureau of Internal Revenue (BIR) is looking at collecting taxes from online transactions by requiring registered Philippinebased websites to issue receipts. BIR Commissioner Kim JacintoHenares said electronic commerce (e-Commerce) websites will have to ensure that online merchants subscribing to their domains are duly registered merchants and are issuing receipts to their online customers.

merchants who are registered but not issuing receipts. She added that if online merchant is not registered, they will file case against the e-Commerce service provider (websites). Henares also said that domains or e-Commerce website owner have to assume responsibility for online merchants who use their website’s services to sell their products and/or promote their services. (BMI 01/20)

Henares said the bureau will be filing tax-evasion cases against online

4. PHL’s first regional one-stop shop gov’t hub to rise in CALABARZON


he country’s first regional one-stop shop government hub would soon rise in CALABARZON (Cavite, Laguna, Batangas, Rizal, Quezon) following the public-private partnership (PPP) agreement between the government of Calamba City and a Malaysian multinational infrastructure firm. Calamba City Mayor Joaquin M. Chipeco Jr. has signed the P2.5-B joint venture project agreement with MTD Philippines President Isaac S. David. The signing was witnessed by Alloy MTD Malaysia Executive Chairman Dato’ Dr. NikHussain Abdul Rahman and Philippine

5. Consultations on proposed IRR amendments of contractor’s license law concludes


he Department of Trade and Industry’s (DTI) Philippine Contractors Accreditation Board (PCAB) successfully concluded its public consultations on the proposed amendments to its Implementing Rules and Regulations (IRR) of the Republic Act 4566 or the Contractor’s License Law. The three-part series of public consultations kicked off with the Metro Manila hearing held last January 23, 2013 at the Philippine Trade and Training Center in Pasay City. Public consultations were

Economic Zone Authority (PEZA) Director General Lilia B. de Lima. The Alloy MTD Malaysia conglomerate is said to invest in the billion-peso project for the sprawling complex that will be located in Barangay Mapagong (next to Canlubang Toll Plaza) to boost seamless inter-agency coordination and public service delivery in the region. The regional hub will also showcase state-of-the-art infrastructure, latest construction engineering and design, equipment, and facilities.

also held in Davao City and Cebu City last February 5, 2013 and February 7, 2013, respectively. The consultations generated a wide and active participation from various stakeholders coming from the construction industry, professional organizations, contractor’s associations, embassies/consulates, the academe and other government agencies. The participants actively contributed their views and concerns on the proposed amendments. The proposed amendments are embodied in PCAB Board Resolution


Vol. 17, No. 048

Nos. 214 & 215, Series of 2012. It includes the 60-40% requirements and the proposed new category to be known as the Quadruple “A” or “AAAA” which allows foreign contractors to come in with 100% foreign equity but requires an investment of at least P1 billion and such investors may undertake only private construction projects of at least P10 billion. The consultations elicited varied comments from the various stakeholders. Industry expressed the view that foreign contractors are essentially service providers and not investors, thus, PCAB was urged to ensure that the principle of reciprocity be honored. Law firms forwarded the issue that construction is no longer in the Foreign Investment Negative List and asked for the basis of the restriction given that the Contractor’s License Law does not provide for it. The lawyers cited that the implementing rules cannot go beyond the law. They likewise pointed out that it was the Securities and Exchange Commission (SEC) which has the authority in determining the nationality of a corporation, and not PCAB. On the part of the government agencies, the Department of Labor and Employment (DOLE) expressed concern on the protection of local worker’s rights and that the overriding consideration of protection of labor should be met. For its part, National

Consumer News 1. Starting a franchise business


ere are some basic information and tips on how to engage and succeed in the franchising business. There are two key players in franchising – the franchisor, who owns the business, and the franchisee, who will invest in the

Economic Development Authority (NEDA) reminded the stakeholders that the Philippines is party to international agreements and that we are duty-bound to honor said commitments. CIAP Director-in-Charge Engr. Jesus L. Motoomull states, “We are pleased that many participated in the consultations to understand the amendments of the IRR. These various inputs are relevant in the finalization of the IRR”. PCAB Director-in-Charge Atty. Ann Claire Cabochan emphasizes, “We will now consolidate the comments gathered from the three (3) public sessions that we have conducted and from the position papers submitted by various stakeholders. Then we will endorse the proposed amendments as well as the comments thereto to the DTI Secretary for his consideration. The amendments become effective only after approval by the Office of the President.” PCAB is one of the implementing boards of the Construction Industry of the Philippines or CIAP, an attached agency of the DTI. The CIAP is the government agency tasked to promote, accelerate and regulate the growth and development of the construction industry based on Presidential Decree 1746. For more information, call PCAB at 895.4220 or visit

business owned by the franchisor by buying, putting up, and operating a branch or franchise. Franchisees will be given the right to use the trademark or trade name and business format of the franchisor. They will also be taught practical business solutions, ways


February 25, 2013 9

on how to operate business, employee training, and national advertising. Franchisees are also guided on how they will begin, run, and monitor the assets and operations of the business franchise. Remember to pick franchising business that would put money in good use. It should also be legitimate and registered. The following are things to look for in determining a responsible business franchise: 1. The franchisor owns the trademark registered and has documents issued by the Intellectual Property Office of the Philippines (IPOPHL) stating the trade name ownership and business operation. 2. The franchise business should be well-established and successful. 3. It has a clear and complete business operations system being implemented in all of the branches. 4. There should be a contract or Franchise Agreement that clearly states all the responsibilities of the franchisor and franchisee. 5. The franchisor must have necessary documents to prove the business legitimacy. The company must secure papers from the following: a. Securities and Exchange Commission (SEC) for corporation or partnership and Department of Trade and

2. Beware of whitening products


espite the campaigns conducted by the government and non-government organizations (NGOs), vendors are still selling skin whitening products that are harmful due to excessive mercury content. In January this year, Ecowaste Coalition said it was able to purchase five of these products from stores

Industry (DTI) for single proprietorship b. Bureau of Internal Revenue (BIR) for taxes c. IPOPHL for trademark d. Social Security System (SSS) for employee security and benefits e. Local government unit (LGU) for the following: i. Mayor’s Permit ii. Sanitary Permit iii. Building Permit iv. Other permits issued by the concerned municipality for business owners and operators f. Food and Drug Administration (FDA) for food, spa, salon, janitorial services, and pharmaceutical businesses g. Department of Transportation and Communications (DOTC) for Internet café and telecom businesses h. Department of Education (DepEd) for educational and review centers i. Bangko Sentral ng Pilipinas (BSP) for remittance service and pawnshops 6. The franchisor should have a physical office where future franchisees and prospect clients can go and visit, and have employees or staff members to assist. 7. The franchisor should be a member of any distinguished franchise association.

selling beauty products and Chinese medicine and found out that the items contained mercury beyond the 1 part per million (ppm) allowable limit. “We are dismayed by this unlawful sale of mercury-containing cosmetics despite nonstop efforts by the government, civil society, and the media to inform vendors


Vol. 17, No. 0410

and consumers about the risks of using such dangerous products,” said Aileen Lucero of the EcoWaste Coalition's Project Protect.

in skin lightening products, she said, may damage the kidneys, decrease skin resistance to bacterial and fungal infections, and cause other health problems. (MAB 01/24)

Lucero said mercury is highly toxic to human. Exposure to mercury

3. Fake Maggi Magic Sarap seized in 4 provinces


ake Maggi Magic Sarap products were seized in 77 retail establishments in public markets in Quezon, Laguna, Cavite, and Batangas, the Philippine National Police (PNP)-Anti Fraud and Commercial Crimes Division reported. The seized items were bought from illegal operators at low prices, but were sold to consumers at regular retail prices. (MAL 1/28)

Features DTI trade shows help promote local coconut wine


he Department of Trade and Industry (DTI) is supporting a Pinoy entrepreneur to promote local coconut wine through trade shows here and abroad. Vino de Coco has recently displayed their products in the regional trade fair dubbed as Bahandi (or treasures) 2012 at the Megatrade Hall, SM Megamall in Mandaluyong City, and in the trade exhibit during the National Export Congress at the Philippine Trade Training Center (PTTC) in Pasay City. It is also set to participate in the IFEX Philippines, Asia’s ethnic food and ingredients show, at the SMX Convention Center in Pasay City on May 16 to 19, 2013. Vino de Coco is founded by George Vacal Paraliza after returning from the United States (U.S.) where he worked in an oil company.

Location of public markets where fake Maggi Magic Sarap were seized Laguna • Biñan • Calamba City • San Pedro Cavite • Bacoor • Carmona • Dasmariñas City • Imus • Kawit • Naic • Silang • Trece Martires

Batangas • Bauan • Ibaan • Lemery • Lipa City • Malvar • Tanauan Quezon Province • Gumaca • Lopez • Lucena City • Sariaya • Tayabas

“We first established the winery in August 2010 in Tacloban City, Leyte, and named our product Vino de Coco in April 2011,” Paraliza said. Paraliza was born in La Paz, Leyte and educated in Cebu City. While working abroad, he spent his pastime making wine. Vino de Coco (Spanish term for coconut wine) is produced from the fresh sap of cut flower buds of the coconut tree. The company already got a licence from the Food and Drug Administration (FDA) of the Philippines. “For centuries, coconut wine has been enjoyed here in the Philippines but it was not given the refinement it merits until now,” Paraliza said, who continued perfecting his technique of producing coconut wine. He now has three varieties of coconut wine: dry red, sweet red, and sweet white.


ASEAN Watch 1. Separate customs territory model eyed for planned PHL-Taiwan FTA

February 25, 2013 11


he proposed comprehensive Philippine-Taiwan free trade agreement (FTA) is seen to track along the separate customs territory model that Taiwan had adopted in its World Trade Organization (WTO) accession. If ever a comprehensive FTA is entered between the two economies, it should be an agreement between the Separate Customs Territory of Taiwan, Penghu, Kinmen and Matsu (Chinese Taipei) and the Philippines, Manila Economic and Cultural Office (MECO) in Taipei Managing Director Antonio Basilio said, noting this is the same formula used in the TaiwanSingapore FTA. Basilio said if the study says it is beneficial, stakeholders would be consulted. An FTA would encourage

2. Competitiveness master plan eyed


he Management Association of the Philippines (MAP) is preparing a master plan for Philippine competitiveness in light of the increasing economic integration of the Association of Southeast Asian Nations (ASEAN) member-countries. “MAP will be inviting more regional experts to speak on ASEAN trends and issues and holding a series of workshops focusing on key Philippine business sectors’ ability to compete, culminating on the MAP International CEO Conference on September 10, which hopefully will arrive at a master plan for Philippine competitiveness in the ASEAN economic community,” MAP President Melito S. Salazar Jr. said. The MAP signed a memorandum of agreement (MOA) with the Philippine chapter of the ASEAN Business Advisory Council and

more Taiwanese investors into the country because it guarantees protection to their investments. This would open more electronics firms migrating into the Philippines. Agriculture offers the biggest potential because the FTA means removal of the various qualitative restrictions imposed by Taiwan on Philippine agricultural products. The Taiwanese are also expected to press for more leeway to enable them to sell to the local market. Taiwan is also conducting a parallel feasibility study. MECO and its counterpart, the Taipei Economic Cultural Office (TECO), would be the vehicles between the two economies to sign in case of an agreement. (MAB 1/27)

STATWATCH P75B Investments registered with the Board of Investments (BOI) in January 2013 vs. P3.74B in January 2012

USD 48.02B PHL merchandise exports in January to November 2012 vs. USD 44.90B in January to November 2011

P23B Investments to be located in Mindanao as committed by Malaysian investors during the November 2012 business networking forum in Kuala Lumpur organized by the MinDA and the Philippine Embassy

USD 2B Projected PHL garments exports in 2012 vs. USD 1.89B in 2011 and USD 1.7B in 2010 P1.18B Acquisition of MSME notes in 2012 vs. P1.11B in 2011


Vol. 17, No. 0412

the East Asia Business Council to help members gear up for the ASEAN Economic Community (AEC).

What’s New? (A synopsis of selected book acquisitions at the DTI-TIIC library)

Title : Strategies of a Champion Entrepreneur: 10 Guidelines for Your Entrepreneurial Journey Towards Success Author : Paulo M. Tibig Publisher : Vintel Logistics, Inc. Call Number : 06.08/TIB/2012 This book presents experiential, engaging, and educational perspectives on business for aspiring, starting, and existing entrepreneurs.

MAP plans to continue working closely with the Philippine government to push for the needs of the business community. (BWD 1/29) Title : Secrets of Food Millionaires: How You Can Churn Millions in Asia’s F&B Industry Author : Phua Wen Yi Publisher : Rank Books Call Number : SITC 00/06.07.10/ PHU/2009 This book features detailed insider stories of established Singaporegrown F&B service companies. Learn about the trials and triumphs of seven food companies that have made their mark in Singapore and elsewhere.



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Editor-in-Chief: Anne L. Sevilla Managing Editor: Vic S. Soriano Associate Editor: Resty P. Par Writers: Jam A. Hourani, Elaine M. Lazaro, Emman R. Caleon Design/Layout: Ren C. Neneria To subscribe, email:

Dataline 04 (2013)  

A bi-monthly digest of global and domestic industry trends and developments

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