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EGRD6001 : Research, Development & Reflection


Brief 1

Position Yourself - Summary of what the brief asked us to do.


- Evaluation of what I did and how I started the work.


- The idea behind the timeline, what it would be used for, and if it works.


Brief 2

Creative Stimuli - Summary of what the brief asked us to do.


- Evaluation of what I did and how I started the work.


- Evaluation of what I did and how I started the work.


Political figures


- Evaluation of what I did and how I started the work.


Religion


- Evaluation of what I did and how I started the work.


- Evaluation of what I did and how I started the work.


- Evaluation of what I did and how I started the work.


Melting Crayons


- Evaluation of what I did and how I started the work.


Cards


- Evaluation of what I did and how I started the work.


Prints


Brief 3

Development - Summary of what the brief asked us to do.


- Evaluation of what I did and how I started the work.


- Evaluation of what I did and how I started the work.


- Evaluation of what I did and how I started the work.


- Evaluation of what I did and how I started the work.


Brief 4

Re - Positioning We were asked to create a piece of writing around 300 - 350 words to evaluate the work that we had conducted over the last term, below is what i wrote in answer to this brief. Development: For the development stage of this term I focused on the theme of ‘memory’ as I found that it was the one that I engaged with the most. I started my development by first getting a bigger sketchbook, to break out of the old habits of having an A5 size one, and restricting my design to the small pages. I wanted to stay clear of the ‘pencil designing’ and try to take my design out of the sketchbook. This was a result of week 4 ‘Everyday’ where I did not use a sketchbook and created pieces using ‘melted crayons’, although that idea hit a dead end it showed me that my previous regimented way of working was not the best idea. Research: My research methodologies varied throughout the ‘6’ stimuli themes and I feel got more involved as the weeks progressed as I felt more comfortable with the themes I was choosing. Mostly my research started with a quick search into each theme which led onto further investigating. For example with the ‘Ruins’ brief in week 3, I started researching ruins in general which led to specific ruins then further research and ideas from there. This ‘layering’ of research I found to be the most productive as I was constantly delving deeper into the themes. As I would like to work in advertising / campaign based company, research is a key skill to have to find the aspects that others would have missed in selling the product or idea. Positioning: As stated above I would like to progress into the advertising / Campaign sector of design, however before this terms work I have been very ‘fine art’ based, mostly influenced by a creative family. I feel that the past stimuli brief and subsequent development forced me to think of a vast bank of ideas in a short space of time, which is good practise for the industry as you may be given a very broad brief by a client and expected to bring a few ideas to the table for consideration. There is one skill though that I still need to develop, and that’s a skill of not becoming attached to the work that I produce meaning ‘scrapping’ ideas would become easier.


Portfolio test