Sustell™ Brochure

Page 1

Together We Make it Possible

With the drive for more sustainable food systems and the pressing need to reduce the environmental footprint of the food we eat, the requirement for accurate impact measurement coupled with practical solutions that make a tangible, positive improvement is now. Sustell™ unlocks the value of animal production sustainability.

Doing well by doing good

Sustell™ - an intelligent sustainability service that combines the most advanced environmental footprinting calculation tool with expert sustainability, animal production and nutritional knowledge to create tailor-made, practical solutions and business development projects that enhance the environmental sustainability and profitability of animal farming.


Intelligence 2

Message from the President

We Make it Possible At Royal DSM we believe that to meet the nutritional needs of the world’s rapidly growing population, while remaining within critical planetary boundaries, we need to be making improvements at farm-level, measuring their specific environmental footprints, and supporting with independent, science-based, data-driven guidance to achieve the step-change in environmental performance that is necessary. We must apply new thinking, new technologies, and new business models to create a more sustainable animal protein industry for the whole planet to feed 9.7 billion people by 2050, sustainably and responsibly, and within our planet’s boundaries. To do this in a meaningful way, we recognized the need to be able to measure the footprint of animal protein in a science based, accurate and holistic way while providing solutions to make change possible. Several years in development, and in collaboration with our expert independent partner, Blonk, Sustell™ is the first of its kind.

One of the most remarkable changes in society’s understanding of sustainability in the last few years has been the move from finger pointing to engagement and acceptance that we all have a role to play. Given the length and complexity of value chains today, it’s up to all of us to take responsibility for our environmental impacts, as well as those of our suppliers and partners. Sustell™ embodies not just the tools to help our customers, but the shared intelligence and experience we have to offer, that will lead to tangible improvements for the environment and business. Sustell™ is a step change in enabling the industry to achieve its goal of a more sustainable, profitable future.

Ivo Lansbergen, President, DSM Animal Nutrition & Health

An holistic animal protein sustainability service, utilizing the power of the Blonk APS-footprint tool, combined with the independent expertise of Blonk in environmental footprints applied to agriculture together with the advanced animal nutrition, health and sustainability experience and broad scientific network of DSM to deliver meaningful change to the sustainability of animal protein.

Sustell™ is your partner for change.

If not now, when? If not us, who? Together, We Make it Possible. 3

Ten reasons to take a closer look at Sustell™ Sustell™ achieves the seemingly impossible – simplifying the complexity of measuring, validating and improving the environmental sustainability of animal protein – transparently, independently, scientifically, farm by farm, system by system. Animal farming companies and the associated value chain, have, for the first time, a powerful solution to measure, compare and improve the sustainability of animal protein through accurate measurement down to the individual farm.

Many environmental footprinting tools that are on the market are typically limited in breadth and depth of measurement and are unable to provide an accurate measurement of the individual farm. Sustell™ goes beyond to truly unlock the value of sustainability, offering TEN tangible benefits:

10. A Value Partnership

Sustell™ is an intelligent sustainability service that partners with customers to help them navigate the complexities of sustainability while enabling them to achieve their sustainability business goals.

9. Market Aligned

Increasing consumer, regulatory and investor attention on the sustainability of our food and how it is produced is rightly gaining attention. Sustell™ helps businesses in meeting future market needs by enabling the development and reporting of sustainability plans and impacts to address the needs of all stakeholders. Whether a company needs to present its environmental footprint in compliance with ESG investors’ demands, the greening of agricultural standards and associated farm subsidies, or to build brands that meet consumer demands for sustainability, Sustell™ is your partner.

8. Transparency and Recognition

Thanks to widely accepted standards of environmental footprint measurement, Sustell™ covers the main agriculture producing countries of the world and is compliant with the internationally recognized FAO LEAP (Livestock Environmental Assessment and Performance) and Product Environmental Footprint Category Rules (PEFCR). Calculations are made following guidelines from IPCC and in alignment with ISO 14040/44. It is built on credible and sound food, feed and agriculture databases such as the Agri-footprint database and GFLI (Global Feed LCA Institute) LCA database as well as custom, branded or company specific, compliant Life Cycle Inventory (LCI) data as required.

7. Holistic View of Environmental Sustainability

Sustell™ is much more than a carbon footprint reductions tool. It measures the farm’s overall environmental sustainability performance with data covering 19 environmental impact categories corresponding to impact assessment method Environmental Footprint 2.0. Sustell™ is designed to address growing global and future requirements for improved sustainability results across multiple impacts.


1. Ease of Use

Sustell™ experts collect and input the farm-level data into the Sustell™ Intelligence Platform connected to the Blonk APS-footprint tool covering parameters such as feed, animals, resources, housing systems, and other details of the production system along with farm outputs. Within seconds, the full environmental footprints are calculated and a baseline for improvements established.

2. High Precision

Sustell™ is based on real data. It provides independently run, verified, information output that is translated into understandable business insights for decision making. It is based on the customer’s actual farm data combined with internationally recognized LCA calculation protocols and industry-wide accepted databases.

3. Credibility

Independent Life Cycle Analysis is done by Blonk following auditable and verifiable protocols and calculations. DSM Animal Nutrition and Health worked in partnership with Blonk, to create Sustell™, leveraging the 20 years of recognized expertise and independence of Blonk in Life Cycle Assessment (LCA) in agriculture and the decades of animal nutrition and business sustainability experience of DSM.

4. Informed Decision Making

The advanced Blonk APS-footprint tool along with the experienced Sustell™ Expert Center, allows for multiple scenarios and “what if” interventions to be modelled fast. Sustell™ provides clear comparisons so that companies can fully understand and appreciate their impacts on the farm environmental footprint before they are implemented.

5. Operational Efficiency Improvements

Understanding the footprint of an enterprise is often a good business diagnostic. Sustell™ helps animal protein companies in identifying inefficiencies and opportunities for improvements in the feed and farming systems by accurately footprinting, benchmarking and analyzing them. Improvements made through Sustell™ help ensure the long-term sustainability and viability of the farming business and stay ahead of change.

6. Tailor-Made Farm-Level Solutions

Sustell™ is designed in recognition that every supply chain and every farm is different, and therefore the impact of an intervention will vary the footprint on a case-by-case basis, requiring a tailor-made environmental footprint assessment. Sustell™ is built around an Expert Center that partners with customers, bringing the LCA expertise of Blonk and the animal nutrition and health and sustainability expertise of DSM, to deliver robust plans for farm-level sustainability and profitability improvements. 5

How Sustell™ can work for you in eight simple steps Sustell™ is an intelligent sustainability service – built on two pillars – the state-of-the-art APS-footprint tool by Blonk and the DSM Expert Center: a team of experts in LCA, animal nutrition and sustainability that partners with you to deliver tangible improvements and impactful results for your business.

INTELLIGENCE PLATFORM which manages the complexity and robustness of thousands of data points with an intuitive, user-friendly interface that is connected to the Blonk APS-footprint tool, and

EXPERT CENTER comprised of: →

Sustainability business development experts from DSM

LCA experts from Blonk and DSM

Animal nutrition and animal production experts from DSM

External scientific network, consultants and partners to support execution of sustainability improvements

In 8 steps, the Sustell™ team provides clear, interactive and actionable solutions to improve your environmental impact:


Evaluation of customer needs based on operations and market demands and opportunities.



Scope the definition of the project.



Calculation of baseline environmental sustainability performance, adjustments and detailed report is presented to the customer.


Expert Center analyzes and presents possible farm-level interventions (nutritional or non-nutritional, DSM or third party), capturing customer feedback and priorities.

Impact modelling conducted to evaluate the improvements to the environmental footprints from the farm-level interventions defined, even before they are implemented.

Environmental and economic Return on Investment analysis completed based on the various intervention proposals.

7 8

Customer report is compiled, presented and reviewed for decision on next steps including the implementation of the recommended interventions.

The DSM account managers and sustainability experts partner on the ground with the customer to ensure the successful implementation of the interventions.


The Expert Center provides an on-going sustainability monitoring service to help customers document their sustainability improvements made over time for their internal and external reporting and communications. 6

Addressing the needs of animal protein companies Customers are asking many questions related to the environmental footprint of their business operations such as:

How can I communicate my sustainability efforts in a credible way to strengthen brand value?

How can I unlock sustainability value for my business?

How can I measure my environmental footprint in a credible way?

How can I predict the impact of a sustainability intervention upfront?

How can I reduce my footprint without a negative impact on production performance and cost?

What’s the Return on Investment of implementing a sustainability process and footprinting tool?

The Sustell™ team recognizes that the sustainability and business needs of our customers vary and are highly nuanced. For example: •

We have worked with customers who have been pushed by ESG investors and food retailers to become more sustainable and report their progress accordingly;

Some customers have required sustainability plans and footprinting to secure financing as well as to add value to their brands;

Others require footprint documentation to unlock national government carbon credits or tax incentives for more sustainable animal production.

Working together with our customers We Make it Possible 7

In partnership with Blonk For several years, DSM sustainability and nutrition experts developed Sustell™ together with Blonk. Sustell™ is built around the state-of-the-art APSfootprint tool, independent analysis and LCA recommendations of Blonk combined with DSM’s years of sustainability knowledge and broad solutions portfolio consisting of DSM and third-party technology and knowhow, to deliver actionable improvements to the footprint of animal protein production. We believe in open innovation and collaboration to bring the best solutions to our customers. This means also utilizing the expertise and solutions of other third parties where and when appropriate so that our customers get a truly unrivalled, objective service that delivers on their sustainability goals.

Blonk’s experience at your fingertips: Blonk, consisting of Blonk Consultants and Blonk Sustainability Tools, has more than 20 years’ experience in consulting major businesses on their environmental footprints and advising governments and other organizations on environmental and sustainability issues facing the agri-food sector. Blonk co-established international LCA calculation methodologies and standards, such as EU Product Environmental Footprint (PEF) Category Rules, FAO LEAP Feed guidelines, PAS2050-1, etc.; developed major agri-food LCA databases, like Agri-footprint®, GFLI database and EF databases; and is an initiator of innovative sustainability software solutions, such as Optimeal® and APS-footprint.


Together We Make it Possible With Sustell™ to intelligently unlock the value of sustainability, you can:

Engage your employees, creating a culture of purpose and sustainability in your business.

Take ownership of your own footprint and don’t be judged on industry averages.

Reduce your environmental footprint and business risk while enhancing the resilience and profitability of animal production.

Implement best practice with the knowledge to enable continuous improvement.

Elevate your company and product brand. Sustell™ enables you to be a leader in sustainability.

Sustell™ makes improved environmental performance of animal protein production possible while benefiting the economic sustainability of operations through nutritional advice and improvements in efficiencies and cost optimizations. Together We Make it Possible to future-proof animal protein production. 9

Disclaimer DSM has used diligent care to ensure that the information provided herein is accurate and up-to-date, however, DSM makes no representation or warranty, either expressly or implied, of the accuracy, reliability, or completeness thereof. The information provided herein contains scientific and product information for business to business use and does not constitute or provide scientific or medical advice, diagnosis, or recommendation for treatment. Country or regionspecific information should be considered when labeling or advertising to final consumer. In no event shall DSM be liable for any damages arising from or reliance upon, or use of, any information provided herein. The content of this document is subject to change without further notice. Please contact your local DSM representative for further details. All trademarks listed in this document are either (registered) trademarks of, or trademarks licensed by, the DSM group of companies in the Netherlands and/or other countries, unless explicitly stated otherwise.