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Oxford Brookes Students’ Union

Media Pack Freshers Want to reach in excess of 5,500 new Oxford Brookes Students? With a combined spending power of £15 billion and an average individual spend of £6,500 per year, students form a highly lucrative market. Living away from home, students are deciding which brands to buy, use and trust for the first time. That’s why attracting them to your product or service has huge potential for generating long-term brand loyalty. It’s also why they’re the most profitable group in the 18 to 24 age bracket. Our range of advertising options gives you the opportunity to reach our students directly, in a format that suits you.


Freshers Pre-arrivals Communication Web Ad From 01 Aug to 30 Sept, size tbc

Do you want new students and their parents to think about your product or service before they arrive at Brookes?

£785

Do you have a product or service which a student’s parents might want to buy for their child? At the beginning of August we email our website welcome pages to 5,500 new students before they start at Brookes. By placing your web advertisement in these pages, you can be sure that your communication will reach our students at a time when they are planning for their new student life and the year ahead.

Freshers Fair Stall

Tuesday Regular: £545 Hi-Vis: £790 Charity: £105

Do you want to market your products and services to our student body at the earliest opportunity?

Wednesday Regular: £445 Hi-Vis: £660 Charity: £95

Do you want to influence student purchasing habits at the very outset of their university life? Held over 2 days, our Freshers Fair comprises more than 100 stalls and is attended by over 8,000 students. With new students making lifestyle and brand choices that will remain with them throughout their time at Oxford Brookes, this is a crucial time to raise awareness of your company.

Both Days Regular: £875 Hi-Vis: £1300

Encourage lasting brand loyalty and guarantee a head start on your competition by booking a stall at Oxford Brookes Freshers Fair.

Freshers Welcome Pack: Colour Handbook & Leaflet Inserts Do you want your marketing literature to be amongst the first information a new student sees? How about being the first takeaway menu on a new student’s kitchen noticeboard? Every year, Oxford Brookes Students’ Union produces 6,000 copies of a 64 page Student Handbook for the new intake of students. This guide to Oxford and the Students Union makes crucial reading for new students. Packaged in a polybag with a selection of promotional leaflets, the handbook is handed out as a Welcome Pack with room keys when the students arrive at their halls of residence. Any remaining handbooks are given out during the Freshers Fair.

There are two main Welcome Pack options: 1. A full colour advert in the handbook. This is an excellent opportunity for your company to be featured in a publication that remains with students as a point of reference throughout their first year. 2. A leaflet insert. Menus, leaflets or flyers up to A5 in size, can be included in the Welcome Pack. Simply deliver the leaflets to us, sit back and we’ll do the rest. *

Full Page (A5) £315 Half Page (A6) £185 Quarter Page (A7) £105 Leaflet Inserts (5000)* £785

*These leaflets are mechanically inserted. An additional fee for manual insertion will be incurred if your leaflet does not meet the criteria for manual insertion. OBSU reserves the right to pass this additional fee on to the client. Please see our Terms and Conditions section 5.3, or speak to us, for further details.

Freshers Sponsorship Freshers Week at Oxford Brookes is one of our busiest times of the year, and one of the highlights of the students’ calendar. We can offer an exclusive sponsorship package guaranteeing you maximum coverage when it matters the most!

Freshers Sponsorship £3750

Freshers Sponsorship Includes:

on all Freshers promotional material including front page of handbook, Freshers • Logo Fair posters & flyers and Fresher Volunteers t-shirt. banner placed outside SU for entire Freshers Week (banner to be provided • Company by company at own expense) day High Visibility Freshers Fair stall • 2Leaflet in the Freshers Welcome Pack. • Full pageinsert advert in the Students’ Welcome Pack Colour Handbook •

Student Calendar Advert To be confirmed on a yearly basis.

Colour Advert (Size tbc) £750


Terms & Conditions Please read the terms & conditions before you complete the booking form General

1.1 We reserve the right to refuse distribution of any material we deem to be unsuitable. This includes, but is not limited to material that contravenes our Equal Opportunities policy, which is available on request. Our decision is final. 1.2 If you are unsure about the suitability of your promotion or any material, please send a copy of the material or an outline of the promotion to: Molly Storey, Oxford Brookes Students’ Union, Helena Kennedy Student Centre, Headington Hill Campus, Headington, Oxford, OX3 0BT 1.3 If you have booked advertising and your material is deemed unsuitable for distribution, no refunds will be given. 1.4 Oxford Brookes Students’ Union take no responsibility for the content of any advertisements or promotions, and will not be held liable for any transactions that may be completed as a result of the promotion or advertisement at Oxford Brookes Students’ Union.

Payment

2.1 New companies are required to make payment upfront. Once an account has been established, future orders will be invoiced within 30 days of the activity taking place. 2.2 All Freshers orders must be paid by the end of the first week in September. 2.3 Payments should be made payable to ‘OBSU’.

Cancellation

3.1 All cancellations must be in writing to: Molly Storey, Oxford Brookes Students’ Union, Helena Kennedy Student Centre, Headington Hill Campus, Headington, Oxford, OX3 0BT 3.2 Where a cancellation is made more than 60 days prior to the publication or event date, there will be no charge. 3.3 Where a cancellation is made more than 45 days prior to the publication or event date, 50% of the agreed fee will be payable. 3.4 Where a cancellation is made more than 30 days prior to the publication or event date, 75% of the agreed fee will be payable. 3.5 Where a cancellation is made less than 30 days prior to the publication or event date, 100% of the agreed fee will be payable.

Liability

4.1 In the event that for any reason Oxford Brookes Students’ Union shall cancel all or any part of a publication or event, or be unable to perform their obligation under this agreement, the liability of Oxford Brookes Students’ Union shall be limited to the refund of any payments made by the exhibitor to the Students’ Union under this agreement. 4.2 Oxford Brookes Students’ Union shall accept no liability with regards to attendance figures to any event.

Freshers Welcome Pack

5.1 Oxford Brookes Students’ Union take no responsibility for any inserts, leaflets and/or posters. You accept full responsibility for the quality and safety of any product we insert in our Welcome Packs, newspaper and any other distributional device. 5.2 Maximum size and weight per insert into our Freshers Welcome Pack is A5 and 60 grams. 5.3 For inserts that cannot be mechanically inserted, there will be an additional fee to cover the price of manual insertion. This may include ‘concertina Z fold’ and some landscape multiple page inserts. Please check with us if you are in any doubt. 5.4 Freshers Welcome Pack delivery dates will be advised to you by the 1st July. 5.5 Please ensure that any inserts sent to Oxford Brookes Students’ Union are clearly marked for the attention of Tom Killick, Communications Manager, and sent to the following address: Tom Killick, Communications Manager, Oxford Brookes Students’ Union, Helena Kennedy Student Centre, Headington Hill Campus, Headington, Oxford, OX3 0BT. Oxford Brookes Students’ Union cannot accept responsibility for the loss or delay of any delivery that is not clearly marked. 100% of the invoice amount will still be chargeable if inserts are not included due to a delay caused by an incorrectly addressed delivery.

Freshers Fair

6.1 Exhibitors may only promote their own products or services. Any stall holder found promoting a third party will be asked to leave and be escorted from the premises if required. 6.2 Exhibitors must only promote products and services from the immediate vicinity of their stall. Anyone seen distributing promotional material or collecting data elsewhere on the premises will be asked to leave. 6.3 Exhibitors are responsible for the security and safety of their property. OBSU cannot be held responsible for damage or theft unless caused by gross negligence on the part of OBSU. Any equipment or product stored overnight at OBSU is at the entire risk of the exhibitor. 6.4 Any damage caused by an exhibitor to backing boards, walls, ceiling or flooring, including any cleaning costs, will be recharged. 6.5 All aspects of an exhibitor’s stall, including promotional material and staff, must comply with OBSU’s equal opportunities policy. 6.6 We can accommodate one parking space per booking. You may use our loading bay to unload materials, but you must take your vehicle off the premises afterwards if you don’t have an allocated parking space for it.

Artwork

7.1 If you are supplying your own artwork you can send it to us by post, email obsu.marketing@brookes. ac.uk, or in person. Artwork for print should be print resolution (300ppi), CMYK, fonts outlined, and submitted as pdf, jpeg or tif. Allow 3mm bleed and add trim marks if possible. Artwork for web or email should be screen resolution (72ppi), optimised for the web, and saved as png, jpeg or gif.

Indemnity

8.1 You shall indemnify us against loss, actions, costs, claims, demands, expenses and liabilities whatsoever which we may incur either at common law or by statute in respect of personal injury to or death of any person or in respect of any loss or destruction of or damage to property (other than as a result of any default or neglect of ourselves or of any person for whom we are responsible) which shall have occurred in connection with any work executed by you under this contract.

Signatory

9.1 Where a signatory does not have the necessary authority to make purchase orders and has signed this order, Oxford Brookes Students’ Union reserves the right to pursue any claim for outstanding monies from the signatory themselves.

Adverts & Advertising

10.1 Oxford Brookes Students’ Union reserves the right to refuse any unsuitable copy. 10.2 Oxford Brookes Students’ Union does not accept responsibility for any loss or damage resulting from error, late publication, non publication or failure of any cause. 10.3 Photographs, artwork etc can be returned if requested. However, the publisher does not accept any responsibility for loss or damage, and is not an insurer for such articles. 10.4 Advertisers must warrant that the information in their entry(ies) is accurate and not a breach of the Trade Descriptions Act (1968) or any subsequent Act(s). Oxford Brookes Students’ Union does not take any responsbility for inaccurate or misleading information. 10.5 Corrections, changes and amendments must always be confirmed in writing.

Data Protection

11.1 Any company that collects data whilst promoting at Oxford Brookes Students’ Union must be compliant under the Data Protection Act 1998.

Law

12.1 This contract shall be subject to English law and the jurisdiction of the English Courts.


Booking Form Before completing this booking form, please read the Terms & Conditions on page 3 Please note, all prices within this Media Pack are exclusive of VAT. Freshers Fair Stalls - Standard Tuesday

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Backing Board

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Parking Space

X

Wednesday

X

Backing Board

X

Parking Space

X

Both Days

X

Backing Board

X

Parking Space

X

Contact Name ....................................................................................... Company Name .......................................................................................

Freshers Fair Stalls - Hi-Visibility Position Tuesday

X

Backing Board

X

Parking Space

X

Wednesday

X

Backing Board

X

Parking Space

X

Both Days

X

Backing Board

X

Parking Space

X

Address ....................................................................................... .......................................................................................

Freshers Fair Stalls - Charity Rate

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Tuesday

X

Backing Board

X

Parking Space

X

Wednesday

X

Backing Board

X

Parking Space

X

Both Days

X

Backing Board

X

Parking Space

X

Postcode ................................................................ Email .........................................................................

Please Note:

Our stalls comprise of one trestle table (approx. 180 x 80cm), two chairs and, if requested, one backing board (approx. 2m high x 1m wide). If you wish to bring your own backing board, please check that it will fit into this space. If you have any concerns about this, please contact us. We can accommodate one parking space per booking. You may use our loading bay to unload your materials, but you must take your vehicle off the premises after unloading, if you don’t have a valid parking permit for it. Each stall holder will be issued one parking permit (if requested) before the fair. This must be presented to the security guard at the Fair entrance.

Freshers Welcome Pack Student Handbook Advert - A5 Portrait

X

Student Handbook Advert - A6 Landscape

X

Student Handbook Advert - A7 Portrait

X

Leaflet Inserts (5000)

X

Telephone ............................................................. Fax .............................................................................. Please find enclosed a cheque made payable to OBSU. Please invoice us, our official purchase order number/code is ....................................................................... By signing this form I accept the Terms & Conditions as detailed on page 7. Sign:

Please contact us to find out the deadline for artwork delivery.

Print:

Freshers Sponsorship Sponsorship

X

Exclusive Calendar Advert

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Please return this form to: Marketing Department, Oxford Brookes Students’ Union, HKSC, Headington Hill Campus, Oxford OX3 0BP email: obsu.marketing@brookes.ac.uk fax: 01865 484799 tel: 01865 484613 / 484736


OBSU Freshers Media Pack