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NJ Inspire

STUDENT NEWS ASID New Jersey Magazine

Issue Number 38 Volume I • 2015

Thursday, April 9, 2015 Meadowlands Expo, Secaucus, NJ

Join us at ASIdeas for professional conversations about interior design's changing marketplace, audience, and scope of influence. Embrace the exciting changes and opportunities, and explore a wide range of products and services available to meet their demands!

4HANK Y OU T O OUR !3) DEAS S PONS OR S  3) ,6%2


Alustra® Pirouette® window shadings

Make beautiful window coverings part of the party. Help your clients set the mood with Hunter Douglas window fashions. Unique textures and thoughtful details beautifully transform the ambiance of any room. And with innovative features like UV protection, energy efficiency and motorization, these window fashions are definitely worth celebrating.

Need Assistance with Hunter Douglas Products? To access all the resources you need to make selling Hunter Douglas window fashions easier and more profitable, contact your Hunter Douglas Design Center Partner today. And be sure to ask about the Hunter Douglas Design Center Program. To find a dealer near you, visit partners or scan the QR code below.

© 2015 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas. 2/15

Belmar Window Shop Steve Beaudoin 703 Main Street Belmar, NJ 07719 732-681-4900 The New Jersey Decorating Exchange, Inc. Tracey Taylor 174 Route 17 North Rochelle Park, NJ 07662 201- 342-0110

Table of

Contents Coverage on page 11

ASID NEW JERSEY CHAPTER OFFICE P.O. Box 323 Midland Park, NJ. 07432 T: 732-787-5981 F: 201-689-1359

ASID NATIONAL 608 Massachusetts Ave NE Washington DC 20002-6006 Tel: 202-546-3480 Fax: 202-546-3240 Toll free: 800-610-ASID (2743) •

EDITORIAL STAFF Editor Susan Barbieri, ASID

DEPARTMENT NEWS President's Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Editor’s Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Event Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 ASID NJ Committee Chairs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

SPOTLIGHT ON MEMBERS Public Relations Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Welcome New Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Membership Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Industry Partners Up Close . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

CHAPTER NEWS ASIdeas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 2015 Sponsorship Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

CHAPTER ADMINISTRATOR Isabelle Lanini • 732-787-5981

Committee Reports. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 February Pick-Your-Booth & Meeting Recap. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18


December Meeting Recap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Anne Marie Soto • 201-692-8087 Spotlight: Silver Sponsor - Geberit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

ASID NJ INSPIRE EDITORIAL DEADLINES Vol II - 2015 •May 11, 2015 Vol III - 2015 • August 10, 2015

STUDENT NEWS Meet: Megan Laughlin, Kean University Student Chapter President . . . . . . . . . . . . . . . . . . 22

INDEX OF ADVERTISERS A&R Interiors . . . . . . . . . . . . . . . . . . . . . . . 9

Larry Gerber, Inc. . . . . . . . . . . . . . . . . . . . 17


Bograds . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Major Mills, Inc. . . . . . . . . . . . . . . . . . . . . 16

Advertising Sales Duff Tussing • 972-747-7866 Ext: 311

California Closets . . . . . . . . . . . . . . . . . . . 15

Mitchell Gold + Bob Williams . . . . . . . 24

CMI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

New Jersey Decorating Exchange . . . . 17

Design NJ . . . . . . . . . . . . . . . . . . . . . . . . . 23

Peter Rymwid . . . . . . . . . . . . . . . . . . . . . . . 13

Digital Architecture . . . . . . . . . . . . . . . . . . 5

Sam Shamouilian Rugs Inc. . . . . . . . . . . . 6

Elle Decor . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Schwartz Design Showroom . . . . . . . . . . 8

Exceptional Flooring Concepts . . . . . . .12

Tepp Team . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Hunter Douglas . . . . . . . . . . . . . . . . . . . . . . 2

Warshauer Electric Supply Co . . . . . . . 17

NJ Inspire magazine is published quarterly for the New Jersey Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and NJ Inspire magazine are controlled and owned by the NJ Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the ASID NJ Chapter.






ASID NEW JERSEY CHAPTER P.O. Box 323 Midland Park, N.J. 07432

President’s Message

Spring is at our door and as we usher in this season of reawakening, we all look forward to warmer temperatures and longer (and sunnier!) days.

BOARD OF DIRECTORS 2014-2015 President Michael M. Mariotti, ASID (212) 753-2220

ASID turns 40 this year! Watch for lots of celebratory happenings from our national organization throughout the year. At the end of February, I had the pleasure of traveling to Phoenix, Ariz. to participate in ASID’s annual Presidents Forum. This is the meeting where

President-elect Jana Manning, ASID (732) 299-7010

ASID national shares new and near future developments with all the chapter presidents. It’s also the chapter presidents’ opportunity to give ASID feedback about our concerns and challenges. Through roundtable discussions , we were able to share information with other chapters and with members of ASID’s Chapter Support Team (CST). We discussed what is working well for

Financial Director Sheree Goodman, Allied ASID (201) 848-5061 Communications Director Tracey Taylor, Allied ASID (551) 206-8139 Professional Development Director Anna Maria Mannarino, Allied ASID (732) 741-1444

our chapters and what needs improvement. The conversation included the students and Emerging Professionals, Programs, Membership and, of course, the Industry Partner Experience. This was helpful on so many different levels as chapters were able to share their strengths and their struggles with one another. I must tell you all how proud I was of our chapter as we outperform many other chapters by a long shot.

In the last issue of NJ Inspire, I wrote about the ASID foundation and how at CLC a group of us won a silent auction bid for a dinner at Christopher Hylan's home. This auction raised money for the ASID Foundation.

Membership Director Virginia Zonfrilli, Allied ASID (973) 674-7400 At-Large Board Member Brooke Morales, Allied ASID (908) 754-0933

You may not realize that every chapter has an annual chapter challenge to raise $2,700 for the Foundation within our fiscal year. I am delighted to report that at Presidents Forum our chapter not only met our challenge but we surpassed it! I was proud to receive a certificate of recognition on behalf of ASID NJ. During the Presidents Forum, ASID unveiled the

Student Representative Kathleen Ward, Student ASID (732) 682-4265

Chapter Challenge for the upcoming year, "40/4". Over the years, approximately $3,850,000 has been raised for the Foundation. By ASID’s 40th “Celebration” in July at Chapter Leadership

Advisor/Past President Donna Domenicali, Allied ASID (732) 263-1300

Conference (CLC) in Boston, the goal is to bring this total to $4 million. “Celebration,” the Society’s national awards event, is an exciting part of CLC. It’s a great way for us to see what is happening on a national level and how it filters down to the chapter level. I definitely plan to attend . . . and I encourage all of you to think about coming, too. Boston is not that far—easy to reach by train or carpool—and there will be a special rate on hotels. In addition to the conference activities, the host city IPs always plan great local excursions that highlight the area and what it is famous for. Please let me know if you are interested in attending. The second annual ASID Design to Lead Summit is now open for registration. The leadership conference will be held on April 13 in Washington, D.C. and is designed to provide aspiring Cont. on page 5

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DEPARTMENT NEWS Cont. from page 4

Tepp Team

Your Resource For Fine Hand-Woven Rugs

design leaders with the skills needed to succeed in next step management positions. Leadership is frequently cited as the most important skill for business in the 21st Century – and that includes the interior design profession! The 2015 Summit will include leadership activities, group discussions, networking opportunities, one-on-one discussions, inspiring stories from leadership experts, and more! To learn more about it, visit

On Saturday, April 11, our chapter will be participating in Habitat for Humanity’s 5K Walk/Run at Overpeck County Park in Leonia. The ASID NJ name and logo will be on all the t-shirts and printed materials. We will also have a table set up at the event where we will distribute information to the public. Please plan on joining us to support this worthy cause!

Michael Mariotti, ASID, CID President, ASID NJ Chapter 2014-2015

Mon Montclair, tclair, NJ 0 07042 7042 Î 9 973-264-9960 73-264-9960 Î






Public Relations Report By Anne Marie Soto, ASID NJ Public Relations/Marketing Consultant The following publications recently highlighted ASID NJ interior designers. This list, updated regularly, appears in the In the Press section under the Media tab on our chapter’s website ( If available, a live link is included for each placement. I also post many of them on our public Facebook page ( To do this, we monitor the major New Jersey publications, including those listed here. If you have been featured in other publications, submit your information by email to Be sure to include the name and date of the publication, the name of the article, and the appropriate page numbers. In addition, if you have been interviewed on the radio or on a Webcast, appeared on a TV program, or been published in a book, please let me know about that, too. Many of these placements came as a result of our chapter’s PR Alerts, which are emailed to professional, allied and associate members.

Sam Shamouilian Rugs, Inc. We are open Mon-Fri 9am to 5pm

Sam Shamouilian Oriental Rug Co.

MAGAZINES ASPIRE Winter '14/'15 issue: "Cozy Sanctuaries" (pp.18-21)-AJ Margulis, Allied ASID; Heather McManus, Associate ASID; Kevin McPheeters, Allied ASID; Joan Ravasy, ASID; "Flask Oriented" (pp.30-31)-Jana Manning, ASID; "Materials Mastery" (pp.44-45)-Anna Maria Mannarino, Allied ASID DESIGN NJ Feb./March '15 issue: "Mix It Up" (pp.66-69)-Anthony Passanante, Allied ASID; "Multipurpose Makeover" (pp.122-125)-Claudia Panizza, Allied ASID; "Designer's Sketchbook" (p.144)-Sandra Lambert, ASID 201 THE BEST OF BERGEN Jan. '15 issue: "Beautiful Balancing Act" (pp.98-103)-Maureen McMahon, Allied ASID

NEWSPAPERS THE ASBURY PARK PRESS Jan. 15: “Millenials in New Jersey: Where Should They Live?”-Mary Alice Smith, Allied ASID THE RECORD & THE HERALD NEWS-HOMESCAPE Section Feb. 5: “A Low Ceiling Living Room Gets a Stylish Lift”-Danielle Palmadessa, Allied ASID Dec. 4: “A Dining Space with a Holiday Feel”-Diane Durocher, ASID Real Estate section: Dec. 7: “Renovations That Allow Homeowners to Stay Put”-Marlene Wangenheim, Allied ASID

ON THE WEB "Lighting Trends for the New Year"-Sarah Leedy-Dooley, Associate ASID ASID BLOG – Dishing On Design "Dishing on Design" is ASID NJ's blog, which covers both the residential and the commercial design field. It can be accessed through’s home page. The public can also subscribe to our blog so that new entries automatically land in their email inbox. In addition, a notice goes up on our public Facebook page every time a new blog entry is posted. Our blog also has “legs.” There are two real estate agents who regularly repost them onto their professional Facebook pages. Thank you to Heather McManus, Associate ASID for our most recent entry: “DIY Interior Design? Beware the Pitfalls!”

Our new location is: 210 Meadowlands Pkwy, Seacaucus, NJ 07094

Tel. (201) 210-2702 tFax.(201)  210-2715


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You can access our blog by visiting and clicking on the blog icon. Our goal is to post one new blog per week but we can’t do this without participation from our designer members. If you would like to contribute, please contact me at for details. Writing help is provided!!


Editor’s Note


As we make our way through another bitterly cold winter, I’m sure that most of us are looking forward to the onset of spring and the warmer

Committee Chairs 2014-2015

days to come. With spring’s burst of energy, a renewed vitality to get things in motion seems to occur, which can generate new business Chapter Awards

Mary Sferra, ASID

Community Service

Adrienne Gallman, IP Rep,

along with it.

Our upcoming trade show is just around the corner and jam packed

Short Hills Marble & Tile

with exciting information, terrific new products and resources, and services of all kinds, and just in time to educate, inspire and enlighten

Continuing Education

Taryn de los Reyes, Allied ASID

Council of Presidents

Donna Domenicali, Allied ASID

Design Excellence Awards

Sandy Cabelis, Allied ASID

Emerging Professionals

Diane Goté, FASID


Brooke Morales, Allied ASID

IP Steering

Rebecca Smith, IP Rep,

us for both ongoing and upcoming work.

It’s imperative in any business to stay on the cutting edge of products and technology, and the trade show offers us one way of achieving this. It’s also a great way to get to know our vendors and service providers, and for them to get to know us and our design community.

Looking forward to seeing you there!

Susan Barbieri, ASID

Sherwin-Williams Keith Drucks, IP Rep, Wolf-Gordon Leadership Development

Judy Fosshage, FASID


Nancy L. Mikulich, Associate ASID

Membership Development



Susan Barbieri, ASID


Donna Domenicali, Allied ASID


Judy Fosshage, FASID


Calendar April 9

ASIdeas Design Forum & Expo, Meadowlands Expo Center Secaucus




Habitat for Humanity 5K Race

Strategic Planning

Jana Manning, ASID


ASID Design to Lead Summit, Washington D.C.

Student Affairs

Jill Shobe, Allied ASID


ASID Legislative Symposium, Washington D.C.




ASID NJ Board of Directors Meeting

Trade Show

Jana Manning, ASID Kelley DeBetta, IP Rep, Geberit

June 3



Workplace & Budget

Jana Manning, ASID

ASID NJ Board of Directors Meeting





Schwartz Design Showroom

more than a showroom, experience the difference. far forward close to front as possible

Welcome New Members New Designers Cyndi Brezina, Allied ASID Erin Calihan, Allied ASID Laurence Carr, Allied ASID Christiane Connor, ASID Karin Eckerson, Associate ASID Sagri Frieber, Associate ASID Kyong Hwan Lee, Allied Educator Stephen C. Leventis, ASID Naomi Weinstein, ASID

New Student Members Laura Cristina Bufaino, Student ASID Megan Laughlin, Student ASID Katherine Minor, Student ASID Laura E. Rottino, Student ASID

New Industry Partners LOCAL Ingrained Handcrafted Cabinetry & Furniture Michael Tamburro PO Box 128 Adelphia, NJ 07710 (201) 320-0600 Pirch Garden State Plaza Clint Fenn Pirch Distribution Center 5 Garden Street Moonachie, NJ 07074 (949) 407-7136

Allow us to be your partner a as you create dynamic e environments for your clients. b

For 70 years we have supported the design community bringing our commitment to excellence to each project.


Red Bank Design Center Gregory Grobstin 147 Broad Street Red Bank, NJ 07701 (732) 530-1314 R J Hoppe Inc Rolf Hoppe 340 N 5th Street Newark, NJ 07107 (201) 739-5746





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Benjamin Moore & Company Linda Cipriano Montvale, NJ 07645 (267) 406-3494

Circa Lighting Angie Taylor Savannah, GA 31401 (912) 629-7585 Lauzon Distinctive Hardwood Flooring Jerry Wise 410-688-6715 LG Electronics USA Jay Klosterman Englewood Cliffs, NJ 07632 (201) 408-2000 Serena & Lily, Inc James McAdam New York, NY 10010 (917) 816-5737 Sherwin-Williams Dave Hall Greater New York Area The Tile Shop Quinn Collier Livingston, NJ 07039 (973) 629-3641 The Tile Shop Amir Khakbaz Rochelle Park, NJ 07662 (201) 561-0120

REGIONAL Better Interior Space Larry Rubin Eatontown, N 07724 (732) 371-0030 Designer Appliances Justin Wilk 1121 Bristol Road Mountainside, NJ 07092


Member Milestones HONORS FROM HOUZZ Each year, Houzz honors design professionals on the site with “Best of Houzz” awards. Awards are given in two categories: Design and Customer Satisfaction. The Design award is based on the popularity of a design professional’s work among the more than 25 million monthly users. Customer Satisfaction honors are determined by a variety of factors, including the number and quality of client reviews a professional received

Expanding Your Business With Style... The largest showroom in the area highlights the latest design

A&R Interiors

trends with stylized room vignettes that mix traditional, contemporary, transitional and exotic furniture with distinctive accessories from around the world.

far forward right read

in 2014. Winners received a “Best Of Houzz 2015” badge on their profiles.

Congratulations to the following ASID NJ designers who received a 2015 Best of Houzz Award!

Design Award and Customer Service Award: Deborah Leamann, Allied ASID AJ Margulis, Allied ASID Sheila Rich, Allied ASID

Customer Service Award: Sandy Cabelis, Allied ASID Terri Fiori, Allied ASID Iris Houlihan, Student ASID Tammy Kaplan, Associate ASID Erin Lachacz, Allied ASID Sarah Leedy-Dooley, Associate ASID Sandra Levin, Allied ASID Julie Liepold, Allied ASID Nancy Mikulich, Associate ASID Ron Nathan, Allied ASID Julie Ronner, Allied ASID






Stacey Sexton, ASID Sharon L. Sherman, ASID Carrie Wissner, Asociate ASID Satomi Yoshida-Katz, Allied ASID

Design Award Jennifer Pacca-Zdankowski, Allied ASID

The Design Center of Denville Hours: Mon-Fri 10am - 6pm Thurs 10am - 8pm Sat 10am - 5pm

Anthony Albert Passanante, Allied ASID Tracey Stephens, Allied ASID

Visit our website

WINDOW FASHION AWARD Heather McManus, Associate ASID, won second place in the Top Treatments category in the 2015 Envision Design Competition. This competition is part of the International Window Coverings Expo. Winners are featured in the January issue Window Fashion Vision magazine. In addition, Heather was recognized at a ceremony at the Expo in Las Vegas in January.

Owners: Allyson & Adrienne Rich

26 Broadway, Denville, NJ 07834

T 973.625.8950 • F 973.625.0395 • E





New Industry Partners Up Close Designer Appliances Justin Wilk 1121 Bristol Road Mountainside, NJ 07092 888-714-4938 x.105 917-415-6947 cell Designer Appliances is an authorized dealer of quality home appliance brands including Miele, Viking, Wolf, Sub-Zero and Electrolux. They are a full service company that offers support to their clients before, during, and after the sale. Their goal is to provide a seamless transition between the client, designer, and dealer. The sale does not end with the delivery, but continues with service and support.

Ingrained Handcrafted Cabinetry & Furniture Michael and Jenn Tamburro PO Box 128 Adelphia, NJ 07710 (201) 320-0600 "At Ingrained, we pride ourselves on the ability to listen to you and create your vision. Our highest priority is to make our designers look extraordinary, period." - Michael Tamburro, Owner The team at Ingrained just celebrated 30 years of experience in the custom cabinetry and furniture industry, serving your residential and commercial needs in the Greater NY/NJ Metro area. Service offerings include all custom wall-units, kitchen cabinetry, vanities, bars, libraries, wine cellars, furniture pieces, office furniture and much more. Our industry expertise is valuable to you in the project planning stages through to building and installation at your client's home or business location. We're finding the word "custom" has lost its intended meaning in our industry, which could significantly impact your business. What makes Ingrained different is that we are a full-service, true handcrafted cabinetry shop. This means everything we offer our clients is created and finished at our wood shop, made to your project specifications. We do not resell "stock" cabinetry or national brand pre-finished cabinetry products (excluding hardware or non-wood accessories). Give us a call so we can meet to talk about your next project or visualize the difference in choosing handcrafted cabinetry and furniture on our website.

Red Bank Design Center Gregory Grobstin 147 Broad Street Red Bank, NJ 07701 (732) 530-1314 Red Bank Design Center (RBDC) is New Jersey's premier new fine home furnishings and accessories destination, with a line of services for both trade professionals and retail consumers.

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Made for the trade and open to the public, the RBDC Showroom and Resource Library offers designers and their clients a comfortable upscale setting to review project plans and product selections, source projects and ideas, and access our full suite of branding and marketing services. With all this and more, RBDC is your resource to discover a new level of quality and customization for furniture, fabrics, lighting, art, rugs and carpeting.

R J Hoppe Inc. Rolf Hoppe 340 N 5th Street Newark, NJ 07107 (201) 739-5746 Rolf Hoppe owns and operates a fully insured,12,500 square foot woodworking facility located in Newark, New Jersey. The shop has all the equipment necessary to complete any woodworking project, both large and small. A full range of services is provided, from CAD design, to manufacture, delivery and installation. RJ Hoppe strives to be a one-stop shop and offers solutions to design needs which are not strictly woodworking in nature. They have sources to meet all stone, metal and glass needs and also RJ Hoppe Founding Fathers work closely with audio, video, home theater electronic experts. RJ Hoppe, Inc. offers a hands on approach, keeping clients informed throughout every step of the manufacturing process. The company has amassed a wide range of successfully completed projects, both commercial and residential, and from low end to high end, some of which can be viewed on their website.

RJ Hoppe Woodworking


Keynote Luncheon/.1 CEU Prepares You to Succeed with the Next Generation of Design Client ASIdeas Welcomes Michela O’Connor-Abrams, CEO of Dwell Media/Dwell Magazine The New Face of Affluence

Ask the Experts & Open the Doors to Great Design Two Expert Panel Discussions to be held at ASIdeas The goal of ASIdeas is to ensure ASID designers have access to the best info and resources to succeed in this profession, whether residential or commercial, new construction or renovation. With that in mind, we surveyed our designers, giving them 10 possible panel topics to choose from. The top two will be presented as mini sessions on the trade show floor during the afternoon.

2 hsw* CEU – Designers are Innovators and are Expected to Lead the Way


ASIdeas welcomes Susan Szenasy, Editor in Chief, Metropolis Magazine Ethical Design – What does it look like? In this thought-provoking presentation, Susan takes on the large issues of our day, reminding us of our role as thought leaders and innovators. As designers we make choices every day… Learn the broad implications of our choices and their relationship to the larger issues [including] the need to create environments that serve the people who inhabit the designed spaces, environmental degradation, and more. These choices shape the individual designer’s practice, the profession, the community, the geographical region, society at large, and the earth itself.

Enjoy lunch with your colleagues and earn .1 idcec CEU as our Keynote Speaker, Michela O’ConnorAbrams, presents Dwell Media’s groundbreaking research profiling The New Face of Affluence. After years focused on the design priorities of the Baby Boomer generation, the next generation of affluent design-centric consumers (Gen X) has now turned 50. As Gen X design needs grow and investments by the “boomers” decline, it’s critical for designers and related professionals to understand how to navigate this monumental shift. The New Face of Affluence provides a close look at the emerging trends, shifting attitudes, and changed purchase behaviors of the "new affluents." Specifically, the presentation will cover the changing nature of the relationship between today’s affluent consumers and design professionals. It provides an industry-wide perspective on how this evolution is impacting the way today’s design professionals do business. We’ll also learn which brands exemplify “good design” as defined by them, and why. We’ll learn how they use social media, and what impact designers can expect from their social media efforts, and also the importance of having a plan. Join us for this enlightening presentation and smoothly navigate the changes underway!

To register, scan the QR code to the left, visit, or call the chapter office 732-787-2591


*IDCEC Health, Safety, Welfare Classification

Thursday, April 9, 2015 Pricing 9:15am

Registration Open Continental Breakfast

10am – 12pm

CEU (.2 HSW Classification) presented by Susan Szenasy, Editor-in-Chief, Metropolis Magazine Ethical Design – What Does It Look Like?

ASID Members $25

ASID Students Free

Non-ASID Students Free

Morning CEU & Expo




Keynote Luncheon/ CEU & Expo







Expo Only


Luncheon “Hall” Opens

12:40pm – 1pm

Sponsor Intros/Presentations Chapter Announcements “Touchdown” Student Competition Awards Presentation Keynote Presentation (0.1 CEU) by Michela O’Connor Abrams, President of Dwell Media "The New Face of Affluence"

1pm – 2pm

2pm – 7pm

Combo Package Morning CEU Keynote Luncheon/ CEU & Expo

* ASID Student member ID number required for registration






2015 Sponsorship Opportunities By Jana Manning, ASID ASID-NJ offers many exciting new sponsorship opportunities with

Committee Reports Design Excellence Awards by Sandy Cabelis, Allied ASID Congratulations to all of the 2014 Design Excellence winners. It was an amazing competition with an exceptional number of high-scoring projects.

annual benefits at every level. Each option offers a range of exposure specifically targeted to our industry. For a complete listing, with full details on the many perks within each package, please visit our website at

Moving forward, the committee is gearing up to create a brand new online (paperless) format for the 2016 competition. The committee is looking for additional members who work on either residential or commercial projects to help shape the format and content.

Below is a brief synopsis of the sponsorship options: Platinum Annual Sponsor (one available)


Gold Annual Sponsor (one available)


Silver Annual Sponsor (sold out)*


Bronze Sponsor (sold out)**


Tabletop Sponsor (eight available)


Holiday Party Table Sponsor (ten available)


Pass the Gavel Table Sponsor (ten available)


* Geberit and Feguson are this year’s Silver Sponsors * Design NJ and Hansgrohe are this year's Bronze Sponsors

Please contact Sandy Cabelis at: to volunteer. Your voice is needed!

Emerging Professionals by Heather McManus, Associate ASID As leader of ASID-NJ’s Emerging Professional's Committee, I am glad to have dedicated members that support one another. Meetings are held once a month, and focus on topics such as contracts and fee structures, the High Point Market, and most recently, custom window treatments. We recently visited the drapery workroom that I use in Boonton to learn more about how window treatments are made. The owner showed us

Whether you are looking for

C LASSIC E LEGANCE , Carpet, Area Rugs, Hardwood Installation and Bona Dust Extraction Refinishing

Casual Contemporary or Eco Friendly,

Exceptional Flooring Concepts has the solution.

241 Cedar Knolls Road, Cedar Knolls, NJ

973.585.7635 Visit our elaborate showroom open by appointment to our customers, designers and the trade only

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CHAPTER NEWS around her workroom, and gave us demonstrations on how window treatments are created. She explained the attention to detail that you receive when using a custom workroom such as hers, and how that makes such a difference in the end result. It was a great learning experience, and that is what my group is all about. Our meetings take place in northern NJ and welcome newcomers to the group. If you are interested in joining us, please email me at: Heather at

Salina Ahmedi, Elegant Windows; Heather McManus, Associate ASID; Michele Taylor, Allied ASID; Diane Goté, FASID; Rifka Pines, Allied ASID

Make your design

VISIBLY SUCCESSFUL with a good photograph PETER RYMWID PHOTOGRAPHY ARCHITECTURAL DIGEST magazine March 2015 STARK Carpet ad. Designer Philip LaBossiere Allied ASID Photography Peter Rymwid

Professional Architectural Photographer 973.628.1527 •





ASIdeas Best New Product & Best Booth Awards: Several years ago, the Marketing Committee developed the Best New Product and Best Booth awards in order to give some additional recognition to those Industry Partners who support our trade show. Candidates for Best New Product will be displayed in a special, supervised area on the trade show floor. To qualify, the product or service must have been introduced to the marketplace any time after May 2014. A ballot will be made available to each attendee so they can vote for their favorite.

by Nancy Mikulich, Associate ASID

Spruce It Up: Our Spruce It Up program has three objectives: to give back to the community, to raise awareness of the value of working with an interior designer, and to promote the ASID brand. We were successful on all three counts. We raised almost $13,000 for Habitat for Humanity. The designers who volunteered for the program Best Booth Award will be determined by ASID NJ Chapter President Michael Mariotti, ASID and Hope Sferra, Allied donated 85 hours of consultaa committee of three ASID interior ASID presented the checks for the New Jersey Habitat Affiliates to Blair Schleicher Bravo, Executive Director, Morris Habitat tions. And, thanks to the designers, including at least one past efforts of our public relations president of the chapter. Booths will be program, we had editorial support from Design NJ, New Jersey Monthly, judged during the trade show on clarity and consistency of 201 The Best of Bergen, the Health & Life magazines and Aspire magazine. brand/message, dynamic presentation of product/service and best use of Our release also ran in 22 local newspapers and we had one radio interspace. view- on WRNJ, based in Hackettstown. Participating consumers wrote the check to the Habitat affiliate of their choice. In early December, Hope Sferra, Allied ASID, who chaired the program, and Chapter President Michael Mariotti, ASID delivered checks to the Morristown Habitat Affiliate, who will, in turn, deliver them to the appropriate Habitat affiliates. For 2015, the Spruce It Up program will run from October 1-31. The beneficiary will again be Habitat for Humanity.

The winners will be announced at 6:00 pm on the trade show floor and plaques will be awarded. Photos will be taken on the trade show floor for publicity purposes. Publicity will include recognition in NJ Inspire, as well as on our public Facebook page. Post-trade-show, we will supply the winners with a digital version of the award, as well as a copy of the publicity photo, to use on the winners’ websites and social media outlets.

Newsletter by Susan Barbieri, ASID The newsletter committee is seeking volunteers to contribute write-ups, and/or to edit and organize submitted information for our quarterly NJ Inspire publication. This is a terrific magazine that allows us the benefit of highlighting our chapter and featuring our members up close. Our group has a phone conference four times per year to discuss the content of the issue at hand. The remainder of work is done mainly through e-mail communications. If you like to write, or might prefer helping with the editing and assembly of articles and photos for each issue, contact Susan at:

Community Service by Brooke Morales, Allied ASID This is our second year partnering with the Make-a-Wish Foundation and our NJ designers have risen to the task! MAW has chapters across the U.S. and its business is solely to grant the wish of a child diagnosed with a life-threatening medical condition, which they believe can be a game-changer. Wishes can range from a trip to Disneyland or the Super Bowl or simply to meet the Pope. We’ve been blessed to contribute our design creativity to the kids who would like to make over the space that they spend so much of their time in.

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CHAPTER NEWS Pat Valentine Ziv, ASID was one of the designers who contributed recently to a wish from 16-year-old Nate who knew he would be spending a lot of time in his second floor bedroom and wanted a more comfortable space to play his games and quickly reach a soda or snack. After lots of planning and design, Pat coordinated a four day transformation of Nate’s tiny cape bedroom into a bright Rutgers-themed game room with space for storage, a mini refrigerator as well as his games, and brightened it up with fun LED cove lighting and new Flor carpet tiles. Heather McManus, Associate ASID also lent her creativity to make a 7-year-old girl’s wish for rainbows and hot pink come true. Heather delivered a cozy new room full of rainbow colors and ponies on the wall that she will enjoy into her teens with very little changes. Heather said her ‘favorite part of the whole process was “seeing this cutie pie jump up and down, squealing with joy when I unloaded the car filled with her wishes.”







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Iris Houlihan, Student ASID , along with coordinating our committee, has fulfilled two wishes since the program started with our chapter. Iris’s first wish was for a 10-year-old girl who is spending all of her time in the family’s living space in a rental house due to the need for so much medical equipment, nurses and therapy. The grateful family communicated her wish for pink and Cinderella as well as more comfortable seating and lighting for her daily activities. A custom Asian Cinderella wall mural was created to adhere to the two walls viewed from her hospital bed. Iris also brought in Ikea storage furniture, exercise mats and a leather recliner as well as other decorative elements with touches of pink to bring some joy into the space.

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Iris’s second wish and most challenging project was for a 15-year-old girl looking for a Hollywood Glam room makeover in lavender and white. Half of the basement of her family’s home had been converted into her new space but it was still open to the laundry room with exposed columns and it needed to be fully furnished. Lots of planning, donations from vendors and plenty of creativity later and a gorgeous boudoir for a young girl came to life! Kelsie at Make-a-Wish wrote “Our room makeovers are wonderful wishes for our children! My favorite part about them is that after a project is complete, the wish doesn’t have to end there. A child can continue to enjoy their new room for years to come!” Some important qualities in a designer for this program are passion and dedication for the cause to grant wishes for these children as well as flexibility and the ability to be self-sufficient. For more information on our involvement with NJ Make-a-Wish or to volunteer in any capacity, please contact Iris Houlihan, Community Service Committee Chair, at or myself at Pat thanks all her volunteers including IPs Diana Rattazzi / Benjamin Moore and Window Works of Livingston NJ. For more on Pat’s makeover you can go to her blog: You can read more about Heather’s makeover experience on her blog:

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February Pick-Your-Booth & Meeting Recap On February 3rd, our chapter held a combined event: ASIdeas Pick Your Booth night and “The Human Connection: Bringing Your Presentations to Life,” a mini workshop presented by Graceworks. Industry Partners who sent in a completed exhibitor contract with minimum 50% booth payment by the end of January were able to pick their booth location(s) for the ASIdeas Design Forum & Expo on April 9th. In addition, they were eligible for a raffle drawing to win a free booth. Congratulations to Construction Specialties, the winner of the free booth. The second part of the evening was an enjoyable and interactive workshop on bringing your presenEveryone is up and practicing our handshakes tations to life, connecting with your audience, developing rapport, identifying and dropping nervous habits... and more. Graceworks’ lively presenters were Carol Doscher and Rich Swingle. Enthusiastic audience participation gave the workshop a special dimension. Our evening’s host, Donna Levy, IP, Porcelanosa with Chapter President Michael Mariotti, ASID

Bruce Heyman, IP, Metropolitan Window Fashions; Fran DiGiovanni, Student ASID (Berkeley College)

Thank you to Porcelanosa for being the sponsor and host for the evening.

Carol Doscher, President & CFO (Chief Fun Officer), Graceworks

Diana Rattazzi, IP, Benjamin Moore; Trade Show Co-chair Kelley DeBetta, IP, Geberit

Diane Picyk, ASID; Marie Donnelly, ASID

Felicia Halpert and Costa Rodis, Bergen IT; Tracey Stephens, Allied ASID

Trade Show Chair Jana Manning, ASID

Meryl Silver, Allied ASID; Sean Liao, Student ASID (NJIT); Reid Grossman, IP, Paragon Mills

Rich Swingle, Freedom Finder, Graceworks

Picking booths: Baki Ildiz, IP, The Creative Touch with Diana Rattazzi, IP, Benjamin Moore

Nada Alzoubi, Student ASID (Kean University); Katy Arrendondo, Student ASID (Kean University); Chapter President Michael Mariotti, ASID

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Flooring, Lazzoni Furniture, Mitchell

On behalf of CASA for Chi ldren of Esse thank you so x County, I w much for assi ant to sting us with drive for 2014 our holiday gi . We are so gr ft ateful for the generous part enthusiastic icipation of yo and ur ASID –NJ wonderful do group and th nations of gifts e for some of th serve. For m e children we any of these ch ildren, these they received were the only . While worki gifts ng towards ou advocate for r mission to and serve the needs of child we strive to m ren in foster ake their lives care, a little easier some much ne and provide eded happines s. With the he – NJ membe lp of the ASID rs, we were ab le to make th many childre is happen for n this holiday so season.

Gold + Bob Williams, and Wolf

Please pass al ong

Gordon. Thank you, too, to the atten-


December Meeting Recap In early December, we gathered at the Highlawn Pavilion in West Orange for our annual Holiday Party. Almost 100 designers, Industry Partners and guests joined in the celebration. A special thank you goes to the generous Industry Partners who helped to underwrite the evening: Artistic Marble & Tile, Benjamin Moore, J& S Designer

our thanks to all of your mem bers.

dees who generously brought gifts to be distributed to teenagers in the foster care system by CASA (Court Appointed

Carol Costello , Volunteer D irector, CASA for Chi ldren of Esse x County

Special Advocates) of Essex County. Chapter PR Rep Anne Marie Soto; Amy Sneider, Aspire magazine

Richard Kurtzer, IP, Creston; Donna Domenicali, Allied ASID; Diane Evans, ASID; Diane Goté, FASID; Jana Manning, ASID

Ginny Zonfrilli, Allied ASID; Peter Rymwid, IP, Peter Rymwid Architectural Photography; Sagri Frieber, Associate ASID

Holiday gifts donated to teens in the Essex County foster care system

Lori Jacobsen, Allied ASID; Anna Maria Mannarino, Allied ASID

Denise Ilavsky, IP, California Closets; Peter Lorenzo, Clutter Crashers

Evening IP sponsor: Connie Brienza, Mitchell Gold+Bob Williams

Evening IP sponsor: Keith Drucks, Wolf Gordon with Chapter President Michael Mariotti, ASID

Evening IP sponsor: Carleen Devincenzo, Artistic Marble & Tile

Evening IP sponsor: Diana Rattazzi, IP, Benjamin Moore

Evening IP sponsor: Fulya Can, Lazzoni Furniture (right) with Chapter President Michael Mariotti, ASID

Evening IP sponsor: Javid Hakakian, J&S Designer Flooring (right) with Chapter President Michael Mariotti, ASID

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Silver Sponsor - Geberit ASID NJ Chapter offers a wide range of sponsorships to our Industry Partners. (See page XX for more details.) Geberit generously stepped up to the plate to become one of our two Silver Annual Sponsors. Geberit is a European market leader and global provider of sanitary technology. In North America, Geberit offers in-wall installation systems for residential wall-hung toilets and fixtures, as well as bath waste and overflows. Geberit products offer solutions to the difficult design challenges that concern today’s interior designer – they save space, operate quietly, conserve water, and complement any design aesthetic. The Geberit in-wall system lifts the toilet off the floor, resulting in a clean, modern finish with no visible plumbing. Hiding the tank and pipes behind the wall allows greater flexibility of placement in the bathroom and gives designers and homeowners freedom to create unique spaces. The key benefit is increased space: a wall-mounted toilet opens up the entire bathroom floor for easy cleaning and improved accessibility. The Geberit system also allows adjustment of the seat height between 15 and 19 inches, a great option for homes with special needs or aging-in-place. Designing with Geberit also improves hygiene. A wall-mounted toilet is free of seams and tight spots where unhealthy dirt, dust, and germs can hide. Stylish flush plates are available in single- or water-saving dual-flush models, including no-touch plates for the ultimate in luxury and cleanliness. The Geberit in-wall toilet tank is compatible with wall-hung bowls from leading ceramic manufacturers like Duravit, Toto, and Kohler. Thousands of bowl and flush plate combinations are possible, to match even the most demanding client preferences.

Geberit systems offer unsurpassed quality and troublefree performance while enhancing the functionality and beauty of the bath space. Every one-piece toilet tank is individually leak tested and insulated to prevent condensation. The advanced Geberit flush valve operates reliably and quietly and features dual-flush capability built in. Geberit also offers concealed systems that support the installation of urinals and bidets, as well as washbasins, to complete the off-the-floor design. Get inspired and learn more about the many advantages of Geberit systems by following Geberit on Houzz at Or visit and click on the Download Center to view case studies and learn how Geberit has helped other interior designers overcome unique design challenges.





Meet: Megan Laughlin, Kean University Student Chapter President Anyone who attended ASID NJ’s February Chapter meeting at Porcelanosa had the opportunity to be charmed by Megan Laughlin, the new president of Kean University’s ASID Student Chapter. Megan bravely volunteered to put her speaking skills to the test in an impromptu presentation exercise conducted by Carol Doscher of Graceworks. Megan got words of praise from Carol and resounding applause from the audience. Although Megan has always been interested in art, she graduated from a high school that didn’t have an art program. So when she set her sights on Kean University, she had to develop a portfolio of work that would grant her admission. She matriculated with an undeclared major in Spring 2014 before switching to the interior design program in the fall. “It’s been a bit of a whirlwind, but I love it,” declared Megan. Megan was one of a small group of design students who developed a color palette for two dorms on the Kean University campus in Wenzhou, China. With everything approved, Megan and her fellow students are eagerly awaiting pictures of the final results. Megan’s involvement with ASID began this past fall when she participated in Real World Design Week. Megan spent her day with Hope Sferra, Allied ASID. The day began in Hope’s office in New Jersey, then proceeded to an installation on New York’s Upper East Side, followed by a trip to the D&D Building, where Megan helped Hope pick colors and fabrics. “It was such a great opportunity,” says Megan, “and I took full advantage of it, bombarding Hope with lots of questions!” Not long after Megan’s RWDW day, Professor Linda O’Shea asked Megan if she would be interested in taking on the presidency of Kean’s ASID Student Chapter. “I jumped at the chance,” she says. “I want to bring the ASID name back onto campus and create a sense of unity by starting various clubs and getting designers in to speak, things that would be beneficial for myself and the other interior design students.” “I’m also excited for the ASID Student Career Day, which will be here on our home turf in March . . . and about participating in the ASIdeas trade show in April.” Kean University, as well as other ASID Student Chapters, will be having booths at the trade show. When Megan isn’t involved in school and ASID activities, you might just run into her at an art museum. “I love to paint and draw. When I’m not doing that myself, I enjoy seeing what others do.” She also plays the piano and sings. Megan’s post-graduation goals are to work in a design firm for a few years and then branch out into either commercial store design or set design.

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ASID New Jersey Spring 2015  
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