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Design Community

ASID New England Chapter Magazine

Issue Number 24 Winter 2013



NJ Inspire

ASID New Jersey Magazine

Issue Number 32 Summer 2013

ON THE COVER: ASID New England Excellence in Design Awards See page 10

Table of


CHAPTER NEWS President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4


Board Messages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1 Design Center Place, Suite 544 Boston, MA 02210-2313 Tel: (617) 261-3995 Fax: (617)261-7591

“I” on Design Business Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

New Editor Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2014 Annual Awards Gala . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 ASID New England Excellence in Design Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 MiDC’s Day on the Hill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 MiDC Presents Discover SketchUp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Danvers Historical Society Presents “A Holiday Designer Show House” . . . . . . . . 14

ASID NATIONAL 608 Massachusetts Ave NE Washington DC 20002-6006 Tel: (202) 546-3480 Fax: (202) 546-3240 Toll free: (800) 610-ASID (2743) •

A Tour of the Concordia with Jerry Arcari. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 MiDC Annual Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Wilson Kelsey Design, Fantastic Finishes, and Zoe Design team up for “Play Me, I’m Yours,” The Street Pianos Boston Festival . . . . . . . . . . . . . . . . . . 16 ASID New England Career Day Unites Students and Professionals . . . . . . . . . . . . . 16 ASID Welcomes a Dynamic Group to Its 2014 Board of Directors . . . . . . . . . . . . . . 18


Client Magnet(ism): Tools for Attracting Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Editor Diana Kennedy, Allied Member ASID

Volunteers Wanted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Writers Amy Natola, Allied Member ASID Christina Patton, ASID


Welcome New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

California Closets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Custom Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21


Dover Rug . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Nina Hayes

Elle Decor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Fine Art Lamps. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Glass Film Enterprises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Hunter Douglas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 K. Powers & Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15


Landry & Arcari. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Advertising Sales Duff Tussing • 888-747-7865 – Ext: 311

New England Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Nigohsian Carpet & Rug . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Design Community magazine is published quarterly for the ASID New England Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the Design Community magazine are controlled and owned by the New England Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the New England Chapter of ASID.

Peter Thornton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Renjeau Galleries. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Salem Plumbing/Designer Bath . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Editor’s Corrections The editorial staff would like to thank photographer Jack Rummel for the photos in our cover story, “The Dirtt on MFS” in the Fall Issue.







ASID NEW ENGLAND CHAPTER One Design Center Place Suite 544 Boston, MA 02210

BOARD OF DIRECTORS President Jeanne Finnerty, ASID (617) 241-2255

What a team!

President-Elect Lisa T. Buyuk (617)236-6579

And what a way to start our calendar year – a World Series championship of epic proportions – a new mayor in the city of Boston – it was all team work…When the sum is greater than the individual parts, synergy happens.

Financial Director Cheryl Morrison, Allied ASID (978) 927-2005

That is what we have here, in our New England organization…synergy. Industry Partners, individual members, board members and committee chairs, a legislative team, and even other design organizations coming together to boost our profession.

Communications Director Molly McGinness, ASID (508) 524-5087 Professional Development Director Jill Janasiewicz, Allied ASID

We make a difference in people’s everyday lives. Our very broad career choice is often misunderstood and thought of in the narrowest of terms. Our new national president, Rachelle Schoessler Lynn, said it well in our icon Fall Issue, “Our potential role in society is much broader than the current project on the boards.” Engage with us, and be a part of the synergy.

Emerging Professionals Director Eric Haydel, Allied ASID (617) 562-6027

There are many changes taking place at the national level, and there have been growing pains along the way. Staffing reorganization, website and email glitches, new branding guidelines, the list goes on. But, please take a moment to log on to, and, and look at all the programs and research being done because of you and your membership. And thank you all for supporting the New England Chapter.

Membership Director Sheryll Strohl-Hammett, ASID (617) 469-6880

I am looking forward to planning our winter, spring, and summer events and to having a triumphant year with the best team ever. And I promise, we will come together and make it happen without the fuzzy beards!

Director At Large Alinka Amoroso, ASID Industry Partner (617) 350-0836 Student Representative Jessica O’Regan

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Jeanne Finnerty, ASID ASID New England Chapter President 2013/2014

Board Messages Lisa Buyuk, ASID President-Elect October 1st marked my first day on the job as President Elect for the New England Chapter. It is fitting that the new term starts in the fall, as the fall marks the beginning of a new academic year and time for learning. It is also fitting that this year’s Board Message is about “connectedness”. These two themes go hand in hand. Over the past several months I have been doing a lot of learning and connecting as President Elect. This journey began in June as I connected with my fellow board members for a lesson in “leadership” through our trip to the National Leadership Conference in LA. It has continued with my involvement as the ASID liaison to the MiDC Board where I have learned more about our efforts to get meaningful legislation passed and raise funds to continue that initiative. Of course all of this hard work that we do is no fun without a celebration of our talent and it was great to connect with all of the “Design Stars” in our community through the awards ceremony held in September… I was also fortunate to connect with fellow industry professionals at a very special book signing for Mr. Hodgin’s new book where it was re-affirmed to me that learning starts with great teachers… Lastly, I rounded off the month learning more about our industry partners at the ASID business conference. It was a wonderful opportunity to brush up on technical skills through the CEU programs and to ground myself through the sharing of stories with friends and colleagues. For a quiet person like myself, the road has been bumpy, but the outcome is quite rewarding. I am grateful for the opportunity to serve as President Elect and I look forward to learning more about the people in our ASID community and the many ways that we can all stay connected.

To all of you with whom I’ve connected at one or more of our events thank you for that connection...It’s been and will continue to be great. And, to all of you who understand that being affiliated with ASID is important for your careers and work, please participate at a deeper level by attending the events that are planned by your hardworking Board and Industry Partners for your benefit. I guarantee you will feel enriched.

Jill Janasiewicz, Allied ASID Director of Professional Development As we start our new year with our chapter, I want to thank you all for your support, attendance and feedback that I received this past year. Our events were successful, informative and fun. I hope that the members who attended the I on Design Business Conference came away with new facts, new vendors and new friends. I hope that you all have received your required CEU’s for this reporting period. As was mentioned, January 2014 starts a new reporting period and with that, an increase to the required credits. Please note that the new requirement is 1.0 (or 10 hours) of IDCEC approved programs. We are planning new events for 2014, both educational and social so please visit our website. If you have any ideas or suggestions or would like to help out, please contact me at . I hope to see you all and continue to meet new members throughout the year I wish you and your families a Happy Holiday Season. Stay warm, stay safe and may 2014 bring you happiness and much success.

Jessica Duffy, Allied ASID Director of Finance

Molly McGinness, ASID Director of Communications

2013 has been a year of growth on many levels. The economy is making a steady recovery, and we’ve seen a significant increase in attendance at our ASID New England events. It’s been a stimulating challenge to oversee the budget for events such as the Annual Gala and the Fall Business Conference, and to make sure those budgets remained consistent. I’m happy to report that we wrapped up this year with a balanced budget, and hope for the same in the upcoming year. I regret to say I will step down from this position due to unforeseen circumstances of my schedule. Cheryl Morrison will continue to serve as finance director. I look forward to serving our chapter at another time.

This fall has been full of great ASID NE chapter activities. Congratulations to all our winners of the ASID NE Excellence in Design Competition! The "I" on Design Business Competition was a welcome break from my normal daily activities and it was great to meet so many vendors at the event. Earning .3 CEUs in one day was an added bonus! As we head into the winter I'll be sending out eblasts regarding upcoming events. I welcome social media interaction on our twitter and facebook accounts. Diana Kennedy is taking our paper publication to a whole new level with the development of our ASID NE Magazine! Please read it cover to cover to learn what has been going on in our chapter!

Sheryll Strohl-Hammett, ASID Director of Membership

Eric Haydel, Allied ASID Emerging Professional Affairs Chair

October 1, 2013 began my third year as your Director of Membership on the New England Chapter of ASID Board of Directors.The past two years has put me in touch with many of our members and that has been so very enjoyable. I’m looking forward to this upcoming year... to staying in touch with old friends, to strengthening connections to new friends, and to meeting new members who will become friends in our New England Chapter.

Oh the weather outside is frightful, but ASID New England is so delightful, so let it Snow, let it Snow, let it Sneaux! (That's how we spell it in South Louisiana) As we head into the winter months, do not let the bleak winter stop you from networking and reaching across the mounds of snow to meet someone new. Our industry is on a roll! 2013 has been a wonderful year for ASID, ASIDNE and the Interior Design industry cont. on page 7






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as a whole. Please stay connected to us via Facebook, Twitter and As a board we strive to provide many opportunities to connect with so many new people in our in our industry. Help us by attending events, being an ambassador for ASID and take time to mentor our Emerging Professionals and our students. They are the future of our industry. Wishing you and your family a safe and Happy New Year!

Alinka Amoroso, ASID Industry Partner

New Editor Introduction By Diana Kennedy, Allied Member ASID Hello ASID New England members! I’m thrilled to be introducing myself as the new Editor of Design Community. I look forward to providing all of you with the details of the opportunities and events that our chapter has to offer.

Director at Large It is an honor and privilege to be on the ASID Board of Directors. Ten years ago, I set out to change careers, and I took note of the old adage “follow your heart and the rest will follow”. Knowing that I was passionate about interiors and design, a friend of mine suggested I take a course at New England School of Art and Design. One thing led to another, and yes, the rest did follow. My particular path led me to Knoll where I have been for almost ten years. I have been very fortunate to represent a company with such a rich history and an unparalleled focus on design. It always amazes me that I am part of a legacy that includes Mies van der Rohe, Eero Saarinen and Florence Knoll. Not a bad crowd to be in with! There’s also another crowd that’s nice to be in with, and that’s the ASID community in New England. It was a pleasure to have met so many of you at this year’s highly successful Fall Business Conference and to see your enthusiasm and support for our ASID community. The Fall Business Conference, in particular, is a great opportunity for many of our members from outlying areas to connect with other ASID members, not just from Boston, but from all over New England. The strength of the ASID New England chapter is that we are a community of designers, industry representatives, educators and students from various and diverse regions that all bring something different to the table.

Let me let you in on a little secret. Like a number of you, interior design was not my first career. In my previous life, I worked for some pretty big publishing houses in their marketing departments. After seven years in that world, I discovered my passion for interiors, changed course from New York to Boston, and never looked back. Well, almost. I have to admit, all throughout my publishing career I harbored a secret desire to be on the editorial side of things. Now with this new position, I have my chance, and second chances are never to be squandered. I imagine a (significant) number of you have past lives and secret desires and hidden talents whose creative muscles you’d like to flex. All of our board members have committees that need your unique gifts and your time. And if those gifts happen to involve writing or photography, I’d love for you to drop me a line at Also contact me at that address if you have an item you would like to share in a future issue. I hope you have a wonderful holiday season. Enjoy!

In an effort to share and connect with our community at large, this upcoming year, ASID NE will sponsor a couple of events in Vermont and Maine. I will be heading the committee to organize these events, and I invite you to connect with me if you would like to be involved with either the planning committee or hosting one of our greater New England events. I welcome any suggestions that will make these upcoming events fun and interesting for everyone. Even if you’re not interested in being on the committee, please feel free to reach out and introduce yourself. I cover just about all of New England for Knoll and would love to pop in and say hello if I’m in your area.

Jessica O'Regan, Student ASID Student Representative to the Board Hello ASID New England! I am currently a senior at Endicott College and I am excited to begin serving ASIDNE as the Student Representative to the Board (SRB). After only a few short weeks, I have had the opportunity to attend several events and to meet many of ASIDNE’s wonderful members. As SRB, I intend to serve as an ambassador to our community and to help bridge the gap between students and professionals. I look forward to working with you all this year and I hope to see you at the wonderful events organized by the board. Also, I encourage students to explore the student section of and to feel free to contact me at anytime ( with any questions or ideas regarding the student community!

GlassFilm Enterprises “We have designs on your glass” Supplier of a variety of film-to-glass applications that enhance the appearance of glass. One of the newer, most exciting products is LUMISTYTM, which makes glass change from translucent to transparent, depending on the angle from which it is viewed. Also available is DECOLITETM, pictured here, a series of translucent decorative films, with or without patterns, that simulate the appearance of etched or sandblasted glass. All films can be purchased in rolls or professionally installed.







“I” on Design Business Conference By Diana Kennedy, Allied ASID and Christina Patton, ASID

The “I”s have it!

On October 24th over 120 ASID New England members and 24 vendors gathered in the scenic Renaissance Waterfront Hotel in Boston for the “I” on Design Business Conference to network and learn about the latest developments in the interior design profession. After enjoying lunch Emerging Professional Affairs Chair Eric Haydel, Allied ASID

in the ballroom ASID New England

with valuable perspective on the ways

Board President Jeanne Finnerty,

in which design affects our quality of

ASID and Emerging Professional

life, from the way in which technology

Affairs Chair Eric Haydel, Allied

affects our daily activities to the care we receive when we are at our most vulnerable. She finished the presentation by dispelling some popular myths

ASID (in which Eric explained that the four “I”s of the conference

Keynote speaker Rosalyn Cama, FASID

as to what makes a designer valuable in today’s market.

stood for Influence, Ingenuity, Innovation, and Integration – ideas to live by for the day!), kicked off the day’s

The rest of the afternoon allowed attendees to obtain up to three hours of


those coveted CEU credits from a choice of six courses. Here are some of the highlights:

The event’s keynote speaker was Rosalyn Cama, FASID, President and Principal Interior Designer of CAMA, Inc. in New Haven, Connecticut, and the author


of “Evidence-Based Healthcare Design” (John Wiley & Sons in association with the American Society of Interior Designers, 2009). Drawing from her

Carpet Fibers and Construction

healthcare background, Roz was able to provide the conference members

Jerry Arcari of Landry & Arcari Oriental Rugs and Carpeting, presented an extremely informative course on different types of carpet fibers, their construction and the best uses for them. On multiple occasions throughout the presentation, Jerry drew on his personal experience to provide additional insight and history of various fibers and uses. He could have done a whole hour on wool carpet alone. The information seemed to pour out of him as he fully engaged the audience with his knowledge. He also passed around samples to aid the visually and tactile minded designers. It was such a pleasure to listen to and the conference attendees appreciated the “influential”

The Landry & Arcari booth, Seratc Cakim, Jerry Arcari, Colin Martell

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Interior Technology 101 in progress

CEU presentation.

Wood: The Natural Selection Amy Warren of Kimball Office shared her knowledge of the natural characteristics of wood in furniture, particularly in commercial settings. Ever wanted to be able to impress your friends by knowing how to discern the different types of wood, their grain patterns, the right cut for your project, and the differ-

Amy Warren of Kimball Office

ences of wood versus veneer? Attendees learned all of that and more to “integrate” into their future projects.

Interior Technology 101 Richard Kurtzer of Crestron Electronics brought the “innovation” and “ingenuity” to the conference with a demonstration about how technology in residential design can simplify the user experience. He revealed the emergence of a new field known as “Interior Technology Design” and the way in which Interior Technology Designers can bring a new level of control to the lighting and media audio visual experience. The result is a unified and efficient home environment in which all of the lights, television, and even day lighting can be controlled with a remote or touch screen!


Carpet • Area Rugs Stair Runners

Throughout the day, designers and vendors of all types were able to mingle and learn about the latest products on the market in a variety of areas of both residential and commercial design. From furniture to plumbing supplies to

Family Owned & Operated Since 1928

paint products, there were so many opportunities to learn and generate ideas. And as a continuation of our vendors’ generosity, the event wrapped up with cocktails and a raffle for a number of beautiful and valuable items of art and technology for a number of lucky winners.

57 Crawford St, Needham Exit 19B off Route 128 781.444.RUGS NIGOHSIANCARPET.COM

Thank you to all of our sponsors and attendees for a successful conference!






2014 Annual Awards Gala Celebrating Achievements of the New England Design Community The gala award honors significant achievement, innovation and creativity in the interior design profession, a meaningful contribution to the community or a commitment to the industry.

Outstanding Interior Projects/Spaces • Nominees work must be of the highest degree which is showcased through publication, industry awards, peer recognition or other means.


Generous Volunteering • Nominees must perform meaningful community service significantly impacting the lives of others.

Nominations Each fall the process begins with an open call for nominations which are solicited from New England’s leading interior and commercial designers, educators and industry partners. Eligibility Nominees are considered for their Achievements with this year’s awards honoring notable Professionals including Residential and Commercial Interior Designers and ASID Educators, following the criteria below: Recognition in the Field of Interior Design • Nominees must be design professionals and can be nominated in one of the following categories: Professional, Educator or Industry Partner. Significant Contribution to the Design Community • Nominees that exhibit leadership qualities such as advocating for local design communities, contributing to professional advancement of designers, a positive role model who has a long standing commitment to the profession.

Selection Committee The Selection Committee jurors met to review nominees submitted with the challenging task of determining the best candidates considering the award categories. The Gala Committee briefs members on the Awards criteria and do not participate in the selection process. All meeting deliberations are kept confidential. Meet the 2014 Selection Committee The Awards Gala Selection Committee jurors are chosen for their prominence and expertise in the interior design community and their ability to serve in a knowledgeable and respectful manner. • Judd Brown, ASID, NCIDQ, President Judd Brown Designs, Inc. • Christopher P. Drake, ASID, Bierly-Drake Associates • Andrew J. Paraskos, ASID, Professor Emeritus, Newbury College • Gail Ravgiala, Editor Design New England, ASID Media Partner • Phyllis Stibler, ASID, NCIDQ, President Stibler Associates, LLC • Jean Verbridge, ASID, IIDA, NCIDQ, Principle Siemasko + Verbridge



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ASID New England Excellence in Design Awards By Diana Kennedy, Allied ASID On September 19, in a sleek and sporty former Lamborghini showroom in Peabody, ASID New England members met, mingled, and celebrated colleagues receiving recognition for their residential and commercial design projects as recipients of the ASID New England Excellence in Design Awards. Event chair Lynda Onthank and Awards committee members Amanda Greaves, ASID; Katherine Hawkins, Allied ASID; Jill Janasiewicz, Allied ASID; and Yvonne Blacker/Designer Bath, ASID Industry Partner, worked tirelessly to promote the competition on several levels. They created new opportunities for ASID members to participate, offering 14 categories (including special categories such as Designer’s Choice). They then arranged for the Minneapolis chapter of ASID to judge the entries based on a point system to determine the winners. Presented by Gail Ravgiala, editor of Design New England, the ceremony announced the award winners of the design competition who accepted graciously. She also announced special recognition awards to the late Steve Twombley for his work in promoting the ASID New England Annual Gala and to Lynda Onthank, ASID for her tireless volunteerism to the chapter. Special thanks to Yvonne Blacker for the event graphics, Laura Thomson Design for the floral arrangements, and Creative Catering. Further appreciation is extended to Media Sponsors Design New England and Cybele (particularly Publisher Molly Campbell), Location Sponsor Lyon-Waugh Auto Group, Dessert Sponsor Made in America Trade Show,

and Awards Sponsors FBN Construction, Designer Bath & Salem Plumbing Supply, Landry & Arcari Oriental Rugs & Carpeting, Kallista, Restoration Hardware Contract, and Legrand. Congratulations to the award winners!

RESIDENTIAL DESIGN AWARDS Kitchen First Place: Linda Anne Banks, ASID Banks Design Associates, Ltd. Honorable Mention: Jeanne Finnerty, ASID Jeanne Finnerty Interior Design Bath First Place: Anne Alberts, Allied ASID Carpenter & MacNeille Public Space First Place: Linda Anne Banks, ASID Banks Design Associates, Ltd. Honorable Mention: John Day, ASID LDa Architecture & Interiors

Contract Designer’s Choice Winner Amanda Greaves, ASID

Private Space First Place: Kristen Rivoli, ASID Kristen Rivoli Interior Design Designer's Choice First Place: Kristen Rivoli, ASID Kristen Rivoli Interior Design Multiple Space First Place: Linda Anne Banks, ASID Banks Design Associates, Ltd. Honorable Mention: John Day, ASID LDa Architecture & Interiors

CONTRACT DESIGN AWARDS 5,000+ Square Feet First Place: John Kelly, ASID Fusion Design Consultants, LLC

Residential Design Award Winner Bath - Anne Alberts, ASID

Designer's Choice First Place: Amanda Greaves, ASID Amanda Greaves & Company, LLC Yvonne Blacker, Lynda Onthank, Molly Campbell, Gail Ravgiala

Event Sponsors

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Awards Committee

Residential Designer’s Choice Winner- Kristen Rivoli, ASID

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MiDC’s Day on the Hill By Lisa Buyuk, ASID On September 25th, in honor of MiDC’s annual “Day on the Hill” Governor Patrick proclaimed the day “Interior Design Day”. And so an amazing day of information, education and awareness began with over 100 designers, students and legislators meeting at the base of the Grand Staircase in the State House to promote the importance of passing legislation that establishes regulation and licensing for Interior Designers in the state of Massachusetts. All sponsoring Interior Design programs were represented and student work was displayed side by side with professional work by several firms including Allegro IA, Bonneville Design, Jeanne Finnerty Interior Design, Oliver Interiors, Stefura Associates Silverman Trokoswki & Associates and Carol Kodis, the late Founding President of MiDC. Legislators and their staff stopped by to see this work on display and it proved helpful as it enabled them to have a better understanding of the importance of interior design and how the House Bill 2832 would benefit the Commonwealth.

Felice Silverman, IIDA was able to speak to the group about the value of interior design, while Don Davis VP of Government Affairs, ASID and Mike Stinziano, Legal Council from IIDA National updated the group on the state of legislation in the country. Rep. Louis Kafka and Senator Cynthia Creem attended the event showing their continued support and sponsorship. The day was a tremendous success and many thanks to the amazing group of volunteers and the MiDC Board of Directors who made it all possible.

MiDC Presents Discover SketchUp By Diana Kennedy, Allied Member ASID

Participants also learned about how to speak with their lobbyist by MiDC’s lobbyist Andrea Serlin of Serlin Haley. What once seemed like a daunting task was met with smiles and enthusiasm as individuals connected with their legislators who were eager to hear about House Bill 2832 which would permit qualified interior designers to propose design services on state projects that specifically involve interior design. This bill has currently moved out of committee and is now in House Ways & Means.

Danvers Historical Society Presents “A Holiday Designer Show House” By Design Community Staff As part of their 50th anniversary celebration, the Danvers Historical Society is organizing a Holiday Designer Show House at the Endicott Mansion at Glen Magna Farms. Over a dozen nationally known designers, including ASID New England members Diana Kennedy and Donna Terry will transform the historic mansion with their vision and talents. Industry Partners Landry & Arcari and Designer Bath & Salem Plumbing Supply are the rug and bath fixture suppliers for the Show House. In addition, Designer Bath representative Yvonne Blacker is designing a room. The Show House offers 15 rooms that are redecorated top to bottom, a boutique for Holiday shopping, and a display of textiles from the Danvers Historical Society's collections with accompanying research coordinated by Salem State University masters students. The Show House runs from December 1-15, 2013, 10AM-4PM daily. Come and enjoy this high-end historical mansion! You can purchase tickets at: www.designersholidayshowhouse-es2.

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A SketchUp Bootcamp was held at the New England School of Art & Design on Saturday, October 26 by the Massachusetts Interior Design Coalition. This was the first MiDC sponsored class offered as a value to their membership but extended to non-members as well. Taught by Amy Rogovich, a NESAD Adjunct Studio Instructor, the class covered the fundamentals of Google SketchUp, a free downloadable program. Several attending ASID members spent 3 hours in this CEU-certified class learning 3D modeling techniques, tips and tricks meant to better articulate their designs, and making them more efficient in the process. The course was designed to help create quicker and more accurate 3D models through the use of hands-on exercises that make 3D modeling easy for anyone to learn! If the learning and CEU credits weren’t incentive enough, participants enjoyed coffee and seasonal munchies donated by Buyuk Interiors. MiDC is the voice of professional Interior Designers in the Commonwealth of Massachusetts. Its goal is to secure registration and licensure for Massachusetts Interior Designers who every day work on teams with other registered professionals: Architects, Engineers, Contractors and Tradesmen.

A Tour of the Concordia with Jerry Arcari By Sheryll Strohl-Hammett, ASID

modern traditional transitional

BOSTON MAGAZINE’S Design Home 2013 (to benefit Boston Children’s Hospital) occupied a 3,637 square foot, first floor, oceanfront unit overlooking the water and a distant view of the Boston skyline in The Concordia. The Concordia is a multifamily condominium development located along a stretch of ocean in Swampscott, Massachusetts. Landry & Arcari Oriental Rugs and Carpeting were asked to choose and supply the rugs throughout the unit. The Design Coordinators for the showhouse, Jerry Rippetoe and Tony Sienicki used an ocean-inspired palette of a range of blues, sandy beiges, and airy off whites and had most of the furnishings, finishes, and materials selected before bringing Jerry Arcari in to select the rugs. He did an amazing job of finding perfect rugs for each and every room including an exquisite 1870 Tabriz Persian rug which covered the floor of the Great Room tying twin seating areas together. He paired an Ikat rug in shades of blue violet and deep pure blue with a contemporary Moroccan designed rug from Nepal in the Master Suite. Every rug was carefully chosen to complete the overall composition in each of the spaces. Jerry Arcari and his staff at the Boston and the Salem Landry & Arcari showrooms conducted a drawing of design industry professionals. Those of us who were so very lucky enough to be selected accompanied him from Boston aboard a luxury Hummer and colleagues from the North Shore accompanied the Salem showroom manager, Sertac Cakim, aboard a luxury shuttle to The Concordia on October 1. Once there we were welcomed and taken on a tour of Design Home 2013. Jerry Arcari spoke about the rugs we saw and Mr. Rippetoe and Mr. Sienicki spoke about their work in the showhouse. Afterward, we were escorted by Mr. Arcari and Mr. Cakim to the G Bar and Restaurant, where Chef Gregg Brackman prepared a delicious lunch for the guests. All too soon it was back to Boston and back to work. From all of us who were treated to the wonderful expedition to The Concordia, THANK YOU, Jerry!

MiDC Annual Meeting By Lisa Buyuk, ASID On October 28th Donghia hosted MiDC’s Annual Meeting. A good time was had by all and it was just another way that membership was able to celebrate the hard won accomplishments from this year. The touchstone of the event was brought to us by Eric Haydel, Allied ASID, when he stated that “the work of MiDC is not about design for today. The work that we are doing now is about cultivating the practice for tomorrow.” None of these efforts would be possible without the continued donations from the sponsors and volunteers who invest in MiDC’s mission. If you or someone you know would like to join the movement visit:, or send an email to: to volunteer your help.

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Wilson Kelsey Design, Fantastic Finishes, and Zoe Design team up for “Play Me, I’m Yours,” The Street Pianos Boston Festival By Design Community Staff Presented by the Celebrity Series of Boston in honor of their 75th Anniversary, 75 pianos decorated by local artists and community-based organizations were placed in public areas around Boston, Cambridge, Somerville and Brookline from September 27 through October 14, 2013. Interior designer Sally Wilson, ASID, from Wilson Kelsey Design is an active member of the Boston Piano Amateurs Association, and it was through this organization that she heard about Street Pianos’, ‘Play Me I’m Yours.’ So it was a natural fit for her to be part of this artistic endeavor to bring music to everyone. Together with her husband and business partner, John Kelsey, Wilson Kelsey Design, joined with Fantastic Finishes and Zoe Design to decorate a Yamaha piano to be stationed at the Mary Baker Eddy Library at the Christian Science Center, Boston. The faux finish part of the piano would be done by Zoe Design, so together with them, Kelsey and Wilson landed on a theme of wrapping the front of the piano like a continuous stair runner using imaginary materials. After reviewing the portfolio of Lena Fransioli and Doug Garrabrants of Zoe Design, a concept of using digital photography done by Garrabrants was decided upon. The center section is digitally photo-captured guinea fowl feathers - a concept which was furthered by adding side stripes of an ikatlooking fabric, which adds an ethnic touch, and resembles a custom carpet border reminiscent of an animal print. Garrabrant was able to digitally create this Ikat-looking border and add it to the guinea fowl feather motif, which created a seamless full width paper, which was then applied to the piano. Gold pin stripes differentiate each section. Fransioli hand painted the gold pin stripes on top of the digitally produced paper.

Finally, Dave Taubeneck of Fantastic Finishes repaired the damaged spots on the piano, preparing it for finishing with custom dark brown paint and added a clear coat lacquer finish to set off the team’s work. It took five dedicated people to bring this concept to fruition in just two weeks. The resulting look is both sophisticated and approachable, and was enjoyed by thousands of the viewing (and participating!) public. The piano is currently waiting to be auctioned off to benefit Celebrity Series of Boston so the scheme was thoughtful in regard to being appropriate for someone’s home. The team enjoyed following the progress of this lovely instrument and look forward to sending it to its new home!

ASID New England Career Day Unites Students and Professionals By Jessica O’Regan, Student Member ASID This year’s Career Day was an exciting and rewarding event for all involved! The morning began with breakfast in the beautiful Rolf-Benz Showroom and a discussion on the value and importance of showrooms across the country. While in the showroom, Eric Haydel did a great job capturing the attention of many sleepy students, as he introduced ASID and the benefits of a student membership!

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Students attended a panel discussion on Design for a Lifetime, followed by a variety of interactive workshops. Following the break out sessions, professional designers joined students for a delicious lunch. During lunch, students had the opportunity to speak with designers and learn about the interior design industry from the professional perspective. The afternoon began with an informative keynote presentation on marketing in

the design field by Karen Euler of Steffian Bradley. Following the presentation was another opportunity for students to explore showrooms including: Eco Modern, Creative Office Pavillion-Healthcare, Dalia Kitchen Design, and Romo. Overall, it was a terrific day for students to network and learn from a group of remarkable designers in the Boston area. The committee did an excellent job planning the day and I encourage each of you to attend next year’s event!

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ASID Welcomes a Dynamic Group to Its 2014 Board of Directors Washington, D.C. (Oct. 2, 2013) | The American Society of Interior Designers is pleased to announce its 2014 Board of Directors, including Rachelle Schoessler Lynn, FASID, incoming president of ASID. The new group assumed office Oct. 1, 2013. The 11-member volunteer board is composed of three officers (president, president-elect and past president), seven at-large directors and one Industry Partner representative. “I am honored to serve with this remarkable group — interior design leaders with vast and diverse experience who are deeply committed to ASID and its members. We are anticipating a highly productive and effective year,” said Schoessler Lynn. “Laser-focused on pursuing the goals of our strategic plan, we are investing in research, evidence-based programming, and building relationships with our industry partners. Equally important, we are placing a priority on helping members compete in a global marketplace and furthering the discussion about interior design’s impact on the human experience.” The board of directors governs ASID, meeting quarterly to provide strategic direction on the industry and profession, set policy and act on behalf of the overall membership. Incoming President Schoessler Lynn is joined by four new at-large board members: Duval B. Acker, ASID; AnnMarie Jackson, ASID; Patrick Schmidt, ASID; and Kia Witherspoon, Allied ASID. Kay Sargent, ASID, is the new Industry Partner representative. Sargent and the incoming at-large members will serve two-year terms. President-elect Stephanie Clemons, FASID, will succeed Schoessler Lynn as president in FY 2015.

2014 BOARD OF DIRECTORS PRESIDENT Rachelle Schoessler Lynn, FASID, CID, LEED AP BD+C, is a senior associate with Meyer, Scherer & Rockcastle in Minneapolis and serves as an adjunct faculty member at the University of Minnesota. A nationally recognized expert and frequent lecturer on sustainable design and workplace issues, Schoessler Lynn has received numerous professional accolades, including ASID Minnesota Designer of Distinction and one of “40 under 40” from the Minneapolis/St. Paul Business Journal. PRESIDENT-ELECT Stephanie Clemons, Ph.D., FASID, FIDEC, is dedicated to furthering the next generation of interior design professionals through education and research. She is a full professor at Colorado State University where she recently served as the acting associate dean for the College of Health and Human Sciences. A Fulbright Senior Specialist for the United States, Clemons has served as chair of the ASID Education Training Advisory Council (ETAC). PAST PRESIDENT Barbara Marini, FASID, IDEC, is principal of Marini Interiors Inc., the commercial interior design firm she established in Grosse Pointe Park, Mich., in 1987. Both a practitioner and educator, Marini has taught interior design at the College for Creative Studies and Eastern Michigan University for more than 15 years; served as interior design program chair at the International Academy of Design and Technology in Troy, Mich.; and successfully led the CIDA accreditation.

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DIRECTORS-AT-LARGE Duval B. Acker, ASID, CMKD, founder and principal of Kitchens by Design in Charleston, S.C., has been providing clients with residential kitchen and bathroom solutions for more than three decades. An active leader and past president of the ASID Carolinas chapter, Acker has also volunteered her expertise nationally, serving as an ASID spokesperson on kitchen and bath design, and participating on the ASID Ethics Committee and the Legislative and Codes Advisory Council. Steffany Hollingsworth, ASID, NMLID, principal of HVL Interiors in Santa Fe, N.M., has dedicated her time and expertise to ASID in local and national roles. She was a member and chair of the ASID Student Advisory Council and participated on the National Nominating Committee and Chapter Support Team, as well as serving a term as New Mexico chapter president. Barbara J. Huelat, FASID, EDAC, AAHID, is a noted expert in evidence-based healthcare design. The author of Healing Environments: Design for the Body, Mind & Spirit, she is a founding board member of the Symposium on Healthcare Design, as well as the American Academy of Healthcare Interior Designers. AnnMarie Jackson, ASID, AAHID, is director of interior design at the Montgomery, Ala.-based Sherlock, Smith and Adams. A recognized leader in healthcare design, her work is inspired by the ability of interior environments to positively affect the human experience. Jackson is a former board member and president of the ASID Wisconsin chapter, and nationally she has served in many capacities, including as an ASID spokesperson on healthcare design and a frequent speaker at ASID student events. Patrick J. Schmidt, ASID, NCIDQ, RID, is a senior designer at J. Baker Interiors LLC, a small residential and hospitality design firm in Carmel, Ind. For more than two decades, Schmidt has been an invaluable resource to the ASID Indiana Chapter, volunteering his time in numerous positions, including president, and he has also participated on national task forces and committees. Laura McDonald Stewart, ASID, LEED AP, operates PLiNTH & CHiNTZ, a hip online magazine that prepares a new generation of designers to enter the workforce and educates the public about the interior design industry. Stewart also manages METROCON Expo & Conference for the ASID Texas Chapter and has served as the chapter’s president. Kia Weatherspoon, Allied ASID, a dancer turned soldier who fell in love with interior design, is principal designer at DETERMINED by DESIGN, a Washington, D.C.-based firm specializing in multi-family and hospitality markets. She served nationally on the ASID Emerging Professionals Advisory Council. INDUSTRY PARTNER REPRESENTATIVE Kay Sargent, ASID, IIDA, CID, LEED AP ID+C, is vice president of Architecture, Design and Workplace Strategies at Teknion. Dedicated to elevating the standing of interior designers in the business community, Sargent founded the Design Leadership Council in Washington, D.C. She has served on the international boards of IIDA, NCQLP and NCIDQ, and she lectures regularly at international conferences and at the university level. The following Board members are completing their terms on the 2013 Board of Directors: Vincent Carter, FASID; Matthew DeGeeter, ASID; Joan Kauffman, ASID; Sonya Odell, FASID; Industry Partner Representative Jen Bruno; and Lisa Henry, FASID, who served as 2011–2012 president.


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Client Magnet(ism): Tools for Attracting Clients By Amy Natola, Allied Member ASID How can charisma help you to be more successful as an interior designer? This question was the topic for discussion in a session by an inspirational coach and speaker Angela Merola in ASID New England’s Distinguished Speaker Series presentation titled, Client Magnet(ism): Tools for Attracting Clients offered for CEU credit before the Design Competition Awards on September 19. During her seminar, Angela offered support and guidance by explaining how “charisma attracts, wins, and keeps clients” through a 3-step process of finding and strengthening your charisma. The first step focused on the process of knowing your value and getting in touch with what you, as an interior designer, bring to your clients. It benefits interior designers to find and view their value through a client’s perspective, and their belief that you can change their lives and fulfill their dreams. Angela says, “Clients ultimately select the designer that they have the best connection with; the one they admire, feel comfortable with, want to be like, and that makes them feel special every time they see each other.” The second step in the process involved Angela teaching participants how to exude confidence, certainty, and charisma to clients beginning with body language. Angela notes, “Today’s clients have a ‘radar’ for low charisma and they translate that into a lack of confidence, uncertainty and insecurity – just the opposite of what clients look for in a designer. Unfortunately that gets transferred into how the client thinks you will perform on their project.” Lastly, Angela explored the final step, which helps gain an understanding of who your client truly is. She explained that by focusing on more of what you want with your clients, you will achieve it. Participants were provided with tools through inspirational words from Angela to assist them in attracting clients through

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authenticity, leadership, calmness, and strength, just to name a few, which lead to charisma, of course. We would like to thank Angela Merola for her knowledge, her inspiration, and most importantly her charisma! To more about Angela Merola and how she may inspire you, please visit






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Remember to check regularly to find a listing of any upcoming events. The events are planned to be of great benefit and great fun for our members. We look forward to meeting you soon!

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